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35 Cents

BROADCASTING

THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Dam breaks: FCC starts moving backlog of
station sale requests 33

Special TvB study: million-dollar spenders
in spot television 46

APRIL 3, 1961

An opportunity for more sophistication in
evaluating tv and magazines . . . 38

Saperstein: a syndicator's job is to sell, not
win Emmys 76

COMPLETE INDEX PAGE 7

Fabulous

...even for TEXAS!

f \

THE NEW 3 1/2 MILLION DOLLAR HOME

WFAA

am • fm • tv

DALLAS

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le largest and most modern independent
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AM - FM

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There is four channel stereo, a floating
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Three large studios fully equipped with 9
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WftW

EFFICIENT 7

Seven time buyers for Agency X work together in one big room,
their desks arranged as pictured. In the interest of efficiency*,
they request partitioning to separate each desk. But due to high
overhead the agency can afford only three straight walls.

The time buyers found a way to draw three straight lines on the
floorplan so that each desk is completely separated from the
others. Send us their solution (on this page if you wish) and win
a copy of Dudeney's "Amusements in Mathematics" — Dover
Publications, Inc., N. Y. (If you've already won it, say so in your
entry and we'll send you a different prize.)

"In the interest of efficiency (i.e.. reaching vhe largest audience), time
buyers pick WMAL-TV in the Washington market. It's first, 6 P.M. to
Midnight, all week long. (ARB Jan.-Feb. '61)

wmal-tv

Washington, D. C.

An Evening Star Station, represented by H-R Television, Inc.

Affiliated with WMAL and WMAL-FM, Washington, D. C; WSVA-TV and WSVA, Harrisonburg, Va.

BROADCASTING, April 3, 1961

IN THE DALLAS -FT. WORTH
MARKET WITH CHANNEL 4

Your message will reach more TV homes
in the Dallas-Ft. Worth market on
KRLD-TV than on any other station.
TO BE SURE, use KRLD-TV.
The January-February, 1961, ARB
Market Report shows KRLD-TV leading
the field in both Metro Area Share
of Audience and Average
Quarter-Hour Homes Reached from
9 a.m. to Midnight, Sunday thru
Saturday.

Reach the Dallas-Ft. Worth market EFFECTIVELY with Channel 4

represented nationally by the Branham Company

TH E

TIMES HERALD STATIONS

Cornet 4 f Dd^-ftftM^ Clyde W. Rembert, President

MAXIMUM POWER TV-Twin to KRLD radio 1080, CBS outlet with 50,000 watts.

BROADCASTING, April 3, 1961

CLOSED CIRCUIT-

JFK documentaries?

Contrary to reports, President Ken-
nedy isn't thinking of doing "fireside
chats" on television. If plan jells, for-
mat would be more in tune with mod-
ern communications techniques — tele-
vision documentaries produced with
same kind of professional skill that
goes into major tv network news doc-
umentaries. First one might be on
foreign aid, for broadcast in May,
when congressional debate on subject
is expected to be a critical stage. Presi-
dent presumably would act as com-
mentator; program would use sound
films and would close with short sum-
mary by President on camera.

Another Presidential documentary
that may he done would portray need
for aid to education. If it materializes,
it may feature Abraham Ribicoff, sec-
retary of Health, Education and Wel-
fare, in on-scene films showing over-
crowded schools and including inter-
views with overworked school officials.
Again President Kennedy would act as
commentator. White House intends to
bring in professional tv production per-
sonnel if documentaries are undertaken.

Harassed Cross

Chairman Oren Harris (D-Ark.) of
House Commerce Committee has let
intimates know that he will staunchly
support fellow Arkansan John S. Cross
for reappointment to the FCC when his
current term expires on June 30, 1962.
Observation obviously was influenced
by reports that Kenneth A. Cox, Seat-
tle attorney who this month becomes
chief of FCC Broadcast Bureau, is in
line for next Democratic vacancy on
Commission.

New target

Fresh from battles with ABC-TV's
The Untouchables (see story, page
52), federation of Italian-American
Democratic organizations of New
York tentatively has its sights on new
target, NBC-TV's Cain's 100, which is
scheduled for fall debut in Tuesday,
10-11 p.m. time slot. MGM-produced
series has been described as one of
"next season's Untouchables." Group
hopes to be allowed to screen pilot of
program so that portrayals of Italian-
Americans characters can be studied.
Cain's 100, like The Untouchables also
has cigarette sponsor, P. Lorillard, who
will be participating advertiser through
Lennen & Newell. Another item on
Federation's agenda is plan to buy
radio time in New York to promote
accomplishments of Italian-Americans.

NBC-RKO before FCC

FCC will promptly consider multi-

million NBC-RKO transactions involv-
ing Philadelphia, Boston, Washington
and San Francisco. Strictly informa-
tional document covering 81 pages was
circulated to commissioners last week
which gives entire background of com-
plex case. It does not draw any con-
clusions or make recommendations but
discusses each of 27 separate pleadings
involved. Formal action by commis-
sion is expected within next 30 days.

Majestic gripe

When NAB President LeRoy Col-
lins visited President Kennedy March
22, he found chief executive's interest
in tv programming transcended na-
tional policy considerations. Why,
President wanted to know, did net-
works schedule Ingrid Bergman and
Bing Crosby-Maurice Chevalier shows
at same time? He wanted to see both.

Sameday-toll tv ads?

Number of advertising agency ex-
ecutives are convinced that eventually
pay television will become advertising
medium but acknowledge this is in un-
foreseeable future. Right now they're
keeping tabs on developments in To-
ronto experiment, and keeping inter-
ested clients abreast of situation. Many
feel that once pay tv is established, it
will accept advertising to keep viewer
fees low as well as up its own kitty,
and that pay tv will then be evaluated
for its advertising effectiveness like
any other medium.

Minow's oversight

FCC Chairman Minow last Tuesday
corrected an oversight. He hadn't
confided in his fellow Commissioners
on first monthly report to President
Kennedy required of all independent
agency heads by new administration.
Commissioners personally were served
with copies of initial report, described
as bland, factual accounting of status
of FCC's work but without going into
comparative cases. Second monthly
report is due tomorrow (Tuesday).

New Lestoil product

It looks like summer start for new
Lestoil product, which may follow tv
route to national distribution pioneered
out of Holyoke, Mass., by Lestoil and
newer Lestare. Latest addition to line,
now in promising test-market phase, is
"non-pine" variation of familiar liquid
cleanser, called Sparkle Scent Lestoil.
Trade rumor says Sparkle Scent is on

shelves beside original Lestoil and is
selling well.

Cooling friendship

So-called "honeymoon" between
20th Century-Fox and National Tele-
film Assoc. appears to be ending. Wit-
ness sale of distribution rights of 88
post-48 features to Seven Arts Produc-
tions (story, page 78), which already
has 122 post-48's from Warner Bros.,
rival company. Another factor: Fox's
Spyros Skouras' interest in bidding for
WNTA-TV New York has waned.

NTA's growing years during late
50's coincided with period when com-
pany had exclusive rights to Fox pre-
48 features, numbering in excess of
400. Seven Arts' "coup" is especially
meaningful because NTA had been
given distribution rights to 27 post-48
Fox features last fall before NTA's
"crisis days" became known.

Reverse twist

How do you recapture vhf channel
in New York or Los Angeles for edu-
cational use? Easy, say FCC staffers:
You just hold comparative hearing —
in reverse! Order all existing licen-
sees to file renewal applications, hold
hearing to pick worst operator, take
his license away and give channel to
educators. Don't laugh; it was one
method discused back in 1952 when
non-commercial, educational reserva-
tions were first established.

Honolulu applicant

Group of West Coast businessmen
headed by Kenyon Brown, veteran
broadcaster, is quietly researching
Hawaiian tv situation preparatory to
filing for ch. 13 Honolulu, open since
it was dropped by Kaiser Enterprises
in 1958 after Kaiser acquired ch. 4
by purchase of KULA-TV and shifted
KHVH-TV from ch. 13 to ch. 4.

New points of view

There's irony in position of Dept.
of Justice regarding need of FCC to
take into account in judging licensee's
qualifications antitrust consent decrees
and nolo contendre pleas (see page
64). Justice brief was written by Rich-
ard A. Solomon, former FCC assistant
general counsel. Reply by FCC, un-
doubtedly stout opposition argument,
is being written by Daniel Ohlbaum,
former FCC attorney, more recently
with Justice Dept., who moved back
to FCC only two weeks ago.

Published every Monday, 53rd issue (Yearbook Number) published in September, by Broadcasting Publications Inc.,
1735 DeSales St. N. W., Washington 6, D. C. Second-class postage paid at Washington, D. C, and additional offices.

i^ 6

AN MARCHING FORWARD

UPand COMING.

Michigan Week
May 21-27

LEADS THE PARADE

There's a whale of a lot of sales to be made in
Michigan ... a five billion dollar market in the
Detroit area alone. And WJBK-TV, located right
in the heart of the nation's great 5th market,
pinpoints prospects by projecting your sales
message where buying power concentrates . . .
in Michigan's most thickly populated counties,
where individual incomes are highest. It's
viewers with earnings to spend and the urge to
buy that make advertising dollars more pro-
ductive on Channel 2, consistently No. 1 with
viewers and definitely Detroit's No. 1 buy.

WJBK-TV

A STORER STATION

NATIONAL REPRESENTATIVES: THE KATZ AGENCY

BROADCASTING, April 3, 1961

WEEK IN BRIEF

After several months of sitting on station sales applica-
tions, the FCC begins acting with approvals of WSAZ-AM-
TV and KVOS-TV sales; but other FCC thinking, if imple-
mented, may put the brakes on station sales. See . . .

DAM BREAKS IN STATION SALES ... 33

Spending in the past five years among the top 100 in
spot tv ranges from $41.9 million to $1.3 million and the
top 10 spent more than $16 million apiece, reports TvB
in special study. See . . .

BOILERS IN TV SPOT POT ... 46

The Justice Dept.'s position that the FCC should con-
sider consent decrees and no-defense pleas in checking
the qualifications of a station licensee disturbs some of
the blue-ribbon station holders. See . . .

NEW LICENSING CRITERIA? ... 64

An advertiser may be quick to tell how his business is
different from others, but does he have the courage to em-
phasize it in his advertising? Robert Ward tells what hap-
pened when his client did. See . . .

MONDAY MEMO ... 30

Advertisers using new information developed by Niel-
sen Media Service can be far more sophisticated in
choosing between tv and magazines, or choosing both,
according to the first analyses of the study. See . . .

VIEWING-READING SEESAW ... 38

Familiarity breeds content in the viewer's choice be-
tween new and untried tv films and the bread-and-butter
standards, says Tv Personalities' Henry Saperstein, who
has sales figures to back him up. See . . .

A SYNDICATOR IS TO SELL ... 76

Rating-baiting got a setback from the congressionally-
underwritten Madow report, observers agree ten days
after its issuance. But there could be dynamite in the
FTC's rating probe in another direction. See . . .

MADOW REPORT MAY QUIET CRITICS ... 48

New political broadcasting legislation is likely as a re-
sult of Senate's Watchdog Subcommittee hearings, where
it's indicated the FCC needs more enforcement sanctions,
people. See . . .

WATCHDOG MAY BITE ... 60

A proxy fight between National Telefilm Assoc. officer-
directors and a stockholder faction is indicated at annual
meeting today in New York. Plan to sell WNTA-TV is one
of issues. See . . .

PROXY FIGHT SEEN AT NTA ... 54

The FCC's files are loaded with station sales applica-
tions — some six months old — adding up to more than
$64 million in purchases. They indicate brisk trading in
1961 if the FCC doesn't gum up the works. See ...

WILL FCC END SALES BOOM? ... 34

DEPARTMENTS

AT DEADLINE 9

BROADCAST ADVERTISING 38

BUSINESS BRIEFLY 45

CLOSED CIRCUIT 5

CHANGING HANDS 54

COLORCASTING 22

DATEBOOK 15

EDITORIAL PAGE .. 104

EQUIPMENT & ENGINEERING 72

FANFARE 80

FATES & FORTUNES 83

FOR THE RECORD 89

GOVERNMENT 60

LEAD STORY 33

THE MEDIA 54

MONDAY MEMO 30

OPEN MIKE 24

OUR RESPECTS 103

PROGRAMMING 74

WEEK'S HEADLINERS 10

BROADCASTING

THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Published every Monday, 53rd issue
(Yearbook Number) published in
September by Broadcasting Publica-
tions Inc. Second-class postage paid
at Washington, D. C.

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addresses.

BROADCASTING, April 3, 1961

IF YOUR CLIENT IS THINKING OF SELLING FOOD IN NEW YORK

fond he should be,- it's the biggest market in the U.S.)

START WHERE THE SELLING IS EASY

(easier because the N.Y. market is bigger than the next 3 combined)

START WITH WINSIand

(the proven path for reaching these people)

mmm--

WHERE THE MARKET IS HAPPILY HOMOGENEOUS

(all ages, all interests, all incomes)

1010

No matter what walk of life they come from, WINSLANDERS have one
thing in common. They all like to eat. They spend over six billion dollars
a year on food. Almost every minute of the day and night, WINS is the
station in New York. MEDIA MORAL: If you sell something good to eat,
sell it on WINS, the station that has the eager eaters.

For complete information call: WINS JUdson 2-7000

Nationally Represented by The Katz Agency

BROADCASTING, April 3, 1961

Complete coverage of week begins on page 31 AT r^FAI^I llVlf
Late news breaks on this page and on page 10 §\ | U L./AL/L.I IM CI

Susskind's 'Open End'
in equal time wrangle

David Susskind's Open End program,
carried on WNTA-TV New York, be-
came involved in equal-time controversy
last week. New Jersey State Sen. Wayne
Dumont Jr. complained to FCC that
station refused to grant him time equal
to that given former Labor Secretary
James P. Mitchell, who appeared on
Open End March 26. Messrs. Dumont
and Mitchell are candidates for GOP
gubernatorial nomination.

Mr. Susskind himself received com-
plaint from Weldon R. Sheets, independ-
ent candidate for Democratic nomina-
tion for governor. Commenting on this
request, Mr. Susskind said he had Mr.
Mitchell on his program as "expert on
recession and unemployment," not as
political candidate.

Complaint is similar to many consid-
ered by Senate Watchdog Subcom-
mittee in hearings last week (see story
page 60).

U. S., Canada reach
agreement on tv rules

A "working agreement" between U.S.
and Canada for allocation of vhf sta-
tions was announced last week by FCC.
It will implement 1952 arrangement be-
tween two countries and in no way
derogates from or alters provisions or
requirements of that agreement.

Allocation and use of tv channels by
Canada and U. S. within 250 miles of
their common border are governed by

provisions. Agreement includes table of
assignments within borders and provides
for changes upon acceptance by other
country of proposed changes. Newly
concluded working system sets out set
of standards within which proposed
changes in allocations will ordinarily be
accepted.

In addition, certain channel assign-
ments proposed pursuant to 1952 tv
agreement were found mutually accept-
able to both countries. Copies of new
arrangement may be obtained from the
commission in Washington.

Day's talk to criticize
greed of station owners

John Day, former CBS News vice
president, is prepared to charge today
(April 3) that stations owners' drive
"to make money" is chief reason broad-
casting has not reached its potential as
information medium.

In broadcast prepared for non-profit,
listener-supported WBAI (FM) New
York, Mr. Day says he realizes that
profits are necessary but he condemns
what he calls station owners' obsession
"to squeeze out the very last penny of
profits." He blames "show business
philosophy" of broadcasting industry.
Mr. Day concedes that "as matters now
stand," tv is primarily an "entertain-
ment medium," but he wonders why
this has to be.

Mr. Day lists 10 factors, including
profit drive, as holding back effective
presentation of broadcast news. Among
them: lack of time allotted to news;
pressures from government (communi-
cations from congressmen to FCC and
Sec. 315, for example), "top manage-
ment," audience, local stations and ad-
vertisers; lack of recognition of tv and
radio journalists by persons who make
news.

Hearing shift plea denied

Petition by WDKD Kingstree, S. C,
to shift site of hearing on its renewal
application from Kingstree to Wash-
ington was denied Friday (March 31)
by FCC Chief Hearing Examiner James
D. Cunningham, (see earlier story, page
70). Mr. Cunningham did not act on
other requests by station. Hearing is
scheduled to begin May 9.

Vick adds two agencies

Richardson-Merrell Inc. (formerly
Vick Chemical Co.), N. Y., is announc-
ing today (April 3) new advertising
agency assignments for two Vick Chem-
ical Co. Div. products. Sullivan, Stauffer,

NTA to pay-tv?

National Telefilm Assoc. on
Wednesday (April 5) will an-
nounce new pay tv system at news
conference-demonstration at Glen
Glenn Sound Co. studios in Hol-
lywood. NTA had attempted to
hide nature of announcement but
veil of secrecy was removed last
week by Leonard Davis, stock-
holder who is protesting proposed
sale of WNTA-TV New York. At
news conference in Los Angeles
(see story page 54), Mr. Davis
pointed out that announcement of
NTA's annual stockholders meet-
ing to be held in New York today
(April 3) stated that in addition
to employment of Martin Leeds,
former executive vice president
of Desilu, NTA is also negotiat-
ing for exclusive right to operate
and license operations of pay tv
system belonging to Home Enter-
tainment Inc. of which Mr. Leeds
owns 25% .

Colwell & Bayles, N. Y., already agency
for Vicks double buffered cold tablets
and Theracin anti-congestant tablets,
gets Vicks Vatronol nasal medication
and Vicks Sinex nasal spray. Morse
International Adv. Inc., N. Y., has been
assigned entire line of Clearasil products
marketed by Vick.

Dynamics Corp. reports
rising sales, earnings

Dynamics Corp. of America, New
York, had record high sales volume in
1960 of $48,676,897. Sales and earn-
ings rose for third successive year, com-
pany announced in annual report last
week.

For year ended Dec. 31, 1960,
DCA's earnings before taxes were
$3,833,144, compared with $2,576,745
in 1959. Net earnings for year were
$1,853,512, compared with $1,477,128
in 1959. After deduction of preferred
dividend requirements ($447,808 in
1960) net per common share equaled
50 cents on 2,787,027 shares, versus
36 cents per common share on 2,756,-
683 shares in 1959.

DCA's electronics subsidiaries and
divisions accounted for approximately
80% of company's business last year.
They include: Reeves Instrument, Ra-
dio Engineering Labs, Winston Elec-
tronics, Reeves-Hoffman and Standard
Electronics.

NBC space-ready

NBC News is preparing novel
"instant news studio" to vitalize
its coverage of Project Mercury
man-into-space shot expected in
late April or May at Cape Ca-
naveral.

Compactness will be keynote,
with two cameras and worldwide
communications set up inside.
Studio will be kept operative at
all times so fast-breaking news
can be aired instantly.

Other technical features include
audio system similar to one used
by network in last political con-
ventions, wire service printers
and facilities for rear-screen pro-
jection, and video equipment al-
lowing tie-ins with any other stu-
dio at NBC, New York. NBC is
handling pool coverage for all tv-
radio networks.

BROADCASTING, April 3, 1961

more AT DEADLINE page 10

WEEK'S HEADLINERS

Mr. Shollenberger

Lewis W .
Shollenberger,

CBS Washington
associate direc-
tor of news and
public affairs,
moves to ABC
April 17 as di-
rector of special
events and oper-
ations, that city.
He has been
with CBS there
since 1942 except for two years of
wartime Navy service and handled
network arrangements for presidential
broadcasts, news conferences, special
congressional sessions and other special
events. Earlier Mr. Shollenberger was
with UPI, Washington. He is retiring
president of Radio-Television Corres-
pondents Assn.

Thomas K.
Fisher, vp and

general attorney
of CBS-TV since
1957, named vp
and general
counsel of CBS
Inc. in consolida-
tion announced
by CBS Presi-
dent Frank Stan-
ton of divisional
and corporate
legal staffs into law department. Also
transferring to the law department is
CBS office of economic analysis. Mr.

Mr. Fisher

Fisher joined CBS in March, 1955, as
assistant general attorney and was ad-
vanced in position in January, 1957. He
served as assistant U.S. attorney from
Southern District of New York (1942-
44) and had served also in office of
general counsel with U.S. Navy (1944-
46). Before his CBS association, Mr.
Fisher was with law firm of Donovan,
Leisure, Newton & Irvine.

Mr. Walworth

Mr. Davidson

Theodore H. Walworth Jr., station
manager and director of sales, WRCV-
TV Philadelphia, since October, 1955,
appointed general manager of WNBC-
AM-FM-TV New York. He succeeds
William N. Davidson, vp and general
manager of stations, who has been as-
signed to number of special projects for
NBC. Mr. Walworth joined NBC Spot
Sales in 1953 and since that time has
served in key executive positions with
owned stations and spot sales division,
including WNBK (TV) Cleveland as tv
sales manager; director of sales (1956)

and station manager (1959) at WRCV-
TV. He also has served with Edward
Petry Co., station representative, and
with ABC's sales department. Mr.
Davidson is broadcast veteran who
started in NBC's mail room in 1938,
and subsequently held responsible posts
in network, agency, station and station
representative fields. His most recent
change was in 1955 when he became
assistant general manager of NBC's sta-
tions in New York, later became gener-
al manager and was elected in 1958 vp
of NBC.

Howard K.
Smith, CBS

Washington cor-
respondent, to-
day (April 3 )
was to become
chief c orre-
spondent and
general manager
of CBS News
Washington bu-
reau. Appoint-
ment is part of

Washington shift in which Theodore K.
Koop, director of news and public af-
fairs in Washington, is to be CBS direc-
tor of Washington operations (Closed
Circuit, March 27). New Washington
news chief has been there for CBS
News since 1957 and was for 11 years
European correspondent, joining net-
work in 1941. Earlier he was with UPI
in London and Berlin.

Mr. Smith

For other personnel changes of the week see FATES & FORTUNES

Negro radio group meets
April 10-11 in New York

Directors and officers of new Na-
tional Negro Radio Assn. will meet
April 10-11 in New York to get as-
sociation under way, Francis M. Fitz-
gerald, president, announces.

Board will be asked to approve ad-
ditional research on "huge $20 billion"
Negro market where preliminary stud-
ies have been conducted past few
months, Mr. Fitzgerald said.

Several research firms will submit
plans and special session also will be
held with station representatives spe-
cializing in Negro market radio, he
said. NNRA also will discuss estab-
lishment of New York office.

D&C gains one, loses one

Daniel & Charles, N. Y., lost one
account and gained another last week
from same firm at same time. Vitamin

Corp. of America, Lanolin Plus Divi-
sion, Newark, N. J., reassigned Rybutol
vitamin account from D & C to Cohen
& Aleshire, N. Y., and awarded Daniel
& Charles campaign for "major new
product," to be launched in radio and
tv June 1. Cohen & Aleshire plans ex-
tensive tv, radio and print campaign
for Rybutol.

Slander charge dismissed
in 'City of Hate' tv case

Indictments charging slander among
other things against former Los An-
geles tv announcer Pat Michaels and
others were dismissed March 31 by
Indio, Calif., Superior Court Judge
Merrill Brown, who said indictments
were too vague as to who was slandered
and how.

Defamation charges were made by
mayor or nearby Elsinore, Calif., and
others after 1959 telecast of "City of
Hate," presented by Mr. Michaels on

KTLA (TV), on alleged anti-Semitism
in Elsinore. Mr. Michaels is now with
KABC Los Angeles.

Ch.4 bid dropout allowed

FCC Chief Hearing Examiner James
D. Cunningham Friday granted request
of Rocky Mountain Tele Stations to dis-
miss its application for ch. 4 at Reno,
Nev., dismissing with prejudice. Re-
maining applicant is Circle L Inc.

Weisberg to Trans-Lux Tv

Robert Weisberg, well-known to tv
station executives throughout country in
his post as executive in charge of buy-
ing films for Tv Stations Inc. for more
than five years, is resigning that posi-
tion shortly to join Trans-Lux Televi-
sion Corp., New York, in newly-created
post. Details of new job, said to be
unique in industry, will be announced
in early May but it probably will con-
cern itself with servicing of tv programs
to stations.

BROADCASTING, April 3, 1961

the morning. Every
and night-from Will

THAT
WCKY

SURE

r'Tivrr'TTVTv i

Lenay s Drignt-aay-in-tne-morning snow
to the jampacked allthruthenite Jamboree
-WCKY's fresh new sixties-sound of musk
and service has given Cincinnati a get-up-and
go shot in the arm. New program ideas plus i
new hullabalulu of promotion have perked
up the whole Cincinnati Tri-State area, giv-
ing hundreds of thousands of Ohio River
Valley listeners a new lease on life. Butthat's

only half the story; the real eye-opener is

noining new aDOUi max; any meisen or xne
salesman from AM Radio Sales can still
prove that WCKY is some Cincinnati buy!

5 0,000 WATTS -CINCINNATI

BROADCASTING, April 3, 1961

time bomb!

mca tv explodes upon
the TV scene with four

full hour first-run

off-network shows
for syndication

Each show immediately available for local programming

CIMARRON CITY

starring GEORGE MONTGOMERY

OVERLAND TRAIL

starring WILLIAM BENDIX

RIVERBOAT

starring DARREN McGAVIN

SUSPICION

All-Star SUSPENSE DRAMAS

Shattering precedent for station programming!
Bursting with proven high ratings!

PRE-SOLD in the following markets:

WNEW-TV, NEW YORK
KTTV, LOS ANGELES
WTTG-TV, WASH., D. C.
WAGA-TV, ATLANTA
WEWS-TV, CLEVELAND
KKTV, COLORADO SPRINGS
KPTV, PORTLAND, ORE.

KVAR-TV, PHOENIX
KVOA-TV, TUCSON
WITN-TV, WASH., N. C.
WBNS-TV, COLUMBUS
WBRE-TV, WILKES-BARRE
WGAN-TV, PORTLAND, ME.

mo si

TV FILM SYNDICATION

598 Madison Ave., N.Y.22, N.Y.
PLaza 9-7500 and
principal cities everywhere

Power met power when WBEN-TV - - the most powerful
selling medium in sight and sound on the Niagara Frontier - -
focused its cameras on the Niagara Power project dedication, the
most powerful hydroelectric complex in the Western World.

Since 1948 more than two million Western New Yorkers have
depended on WBEN-TV for continuing public-service coverage.
This up-to-the-minute, on-the-spot reporting has built tremendous
loyalty and confidence.

There's power in this trust - - power that moves merchandise,
sells services and products. It compares with the power that this
$720,000,000 project - - equal to the output of all the TVA hydro-
electric dams - - will generate for area industry.

Niagara Power is bringing new growth, expansion, jobs - -
new families, new thousands into the market place. WBEN-TV
power brings your message to them with vigor and impact - -
another powerful reason why your TV dollars count for more - -
on Channel Four.

Naiionai Representatives Harrington, Righter and Parsons

WBEN-TV

The Buffalo Evening News Station

CBS in Buttalo

BROADCASTING, April 3, 1961

DATEBOOK

A calendar of important meetings and
events in the field of communications

•Indicates first or revised listing.

•April 3— Hollywood Ad Club, luncheon, 12
noon, Hollywood Roosevelt Hotel. Ernst H.
Schreiber, engineer for Pacific Tel. & Tel.
Co., will present color film, "The Big
Bounce," on communications satellite Echo
I; Bill Sterling of Jerry Fairbanks Produc-
tions, will discuss problems in producing the
documentary film.

April 3 — Comments due on FCC proposal to
revamp program report forms In applica-
tions.

April 4-7— Audio Engineering Society, West
Coast spring convention. Ambassador Hotel,
Los Angeles.

April 5 — Academy of Television Arts &
Sciences, Chicago chapter, luncheon. James
Hagerty, ABC news vp, guest speaker. Hotel
Knickerbocker, Chicago.
•April 5— HoUywood Ad Club— Southern
California Broadcasters Assn. workshop ses-
sion on radio commercials.
April 5-7 — American Society for Testing
Materials, symposium on materials and elec-
tron device processing. Benjamin Franklin
Hotel, Philadelphia, Pa.

April 6-8 — Montana Broadcasters Assn. an-
nual meeting. Billings, Mont.
April 7-8 — New Mexico Broadcasters Assn.,
convention. Speakers include Howard Bell,
NAB vice president for industry affairs.
Angiers Motor Hotel, Farmington, N. M.
April 7-8 — Southwest Assn. of Advertising
Agencies, annual convention. Mariott Motor
Hotel, Dallas.

April 9-12— Fourth Public Service Program-
ming Conference for broadcasting industry
produced and sponsored by the Westing-
house Broadcasting Co. Pittsburgh-Hilton
Hotel, Pittsburgh, Pa.

April 10-13 — National Premium Buyers
28th annual national exposition, Navy Pier,
Chicago. Also Premium Adv. Assn. of Ameri-
ca one-day conference, same site.
April 11— Business Council for International
Understanding, session group dinner, Fairfax
Hotel, Washington, D. C. Ralf Brent, presi-
dent of WRUL New York, is speaker.
April 11-12 — Illinois Broadcasters Assn.,
spring meeting. St. Nicholas Hotel, Spring-
field.

April 13-14— New York State Educational
Radio & Television Assn., and Eastern Edu-
cation Network, combined conference. Tom
Sawyer Motor Inn., Albany, N. Y.
April 13-14— Atlanta Ad Institute, sponsored
by Atlanta Advertising Club. Speakers in-
clude Max Freedman, Manchester Guardian
Washington correspondent; John D. Yeck,
Yeck & Yeck, Dayton, Ohio, and John G.
Mapes, Hill & Knowlton, New York. Dinkier
Plaza Hotel, Atlanta, Ga.
April 14 — Mississippi UPI Broadcasters
Assn., annual meeting. Buena Vista Hotel,
Biloxi.

April 14— Veterans Hospital Radio & Televi-
sion Guild, anniversary ball. Essex House,
New York.

April

lotte,

April

Ga.

April

Fla.

April

RAB SALES CLINICS

N.M.;

Char-

3 — Albuquerque,
N. C.

4, 5 — Phoenix, Ariz.; Atlanta,

6 — Los Angeles; Tampa, Fla.

7— Bakersfield, Calif.; Miami,

10 — Baton Rouge, La.

10, 11 — San Francisco.

11, 12— Fort Worth, Tex.

12, 13— Seattle, Wash.

13 — Memphis, Tenn.

14 — Nashville, Tenn.
24— Raleigh, N. C.

25, 26— Richmond, Va.

27— Washington, D. C.

28— Philadelphia.

April 14-15— Kansas Assn. of Radio Broad-
casters annual convention. Jayhawk Hotel
Topeka.

April 15 — West Virginia AP Broadcaster*

meeting, Charleston.

April 15-16 — Mississippi Broadcasters Assn.,
spring convention. Speakers include John
F. Meagher, radio vp, NAB and Ernest B.
Cummings, Cummings Adv. Co., Memphis.
Buena Vista Hotel, Biloxi.
April 16-19 — Assn. of National Advertisers,
spring meeting. Sheraton Park Hotel, Wash-
ington, D. C.

April 17— Institute on Musical Copyright
Law in the Music Industry, Vanderbilt U.,
Nashville, Term., under sponsorship of
Tennessee Bar Assn., Nashville Bar Assn.,
Nashville Symphony Assn., Country Music
Assn., and Tennessee Assn. of Broadcasters.
April 17 — Academy of Motion Picture Arts
& Sciences Oscar award ceremonies. Santa
Monica (Calif.) Civic Auditorium. The pres-
entation will be telecast by ABC-TV.
April 17-20 — International Advertising Assn.
Waldorf-Astoria Hotel, New York City.
April 18 — Radio & Television Executives
Society, Peabody Awards luncheon. Hotel
Roosevelt, Grand Ballroom, New York City.
April 19-22 — 1961 American Film Festival,
sponsored by Educational Film Library Assn.
at Barbizon-Plaza Hotel, New York City.
April 20-21 — Pennsylvania AP Broadcast-
ers Assn. Sheraton Hotel, Philadelphia.

April 20-22 — American Assn. of Advertising

Agencies annual meeting. The Greenbrier,
White Sulphur Springs. W. Va. The annual
dinner will take place on Friday evening,
April 21.

April 20-22 — Alabama Broadcasters Assn.
spring convention. The Holiday Inn Riviera,
Dauphin Island, Ala.

April 21-22 — National Assn. of Educational
Broadcasters, Region II (southeast) annual
meeting. Hotel Thomas Jefferson, Birming-
ham, Ala.

April 22 — Intercollegiate Broadcasting Sys-
tem, national convention. Carnegie Institute
of Technology, Pittsburgh, Pa.
April 24 — Annual meeting and luncheon,
The Associated Press Members. Principal
luncheon speaker: Secretary of Defense
Robert S. McNamara. Waldorf-Astoria, New
York City.

April 24 — Deadline for return of nomina-
tions ballots for National Academy of Tele-
vision Arts & Sciences Emmy awards com-
petition.

♦April 24-25 — Nebraska Broadcasters Assn.,
convention. Blackstone Hotel, Omaha.
April 24-28— U. of Florida third annual
Communications Week. Broadcasting Day,
April 24. Advertising Day, April 25. Other
days devoted to photojournalism, print media
and public relations. Gainesville, Fla.
April 25 — American Marketing Assn., New
York chapter marketing workshop: Manage-
ment use of marketing research, advertising
agencies. Lever House auditorium, New
York, 4 p.m.

April 26-28 — Seventh Region Technical Con-
ference, Institute of Radio Engineers. Hotel
Westward Ho, Phoenix, Ariz.

April 26-29 — Institute for Education bj
Radio-Television, Deshler-Hilton Hotel, Co-
lumbus, Ohio.

April 27 — Georgia Assn. of Broadcasters,
management conference. Dinkier Plaza Hotel,
Atlanta.

•April 28 — Arizona Broadcasters Assn., spring
meeting. Wild Horse Ranch Resort, near
Tucson.

April 28 — TJPI Broadcasters of Massachu-
setts, spring meeting. U. of Massachusetts,
Amherst.

April 28-29 — Tennessee AP Broadcasters,

memo to:

As any Lansing listener survey
for the past four years will
tell you, WILS dominates the
market.

• Here's one reason why the
Lansing market is worth buy-
ing:

COST PER
THOUSAND

26*

based on latest Hooper (see
below) and latest SRDS Spot

Radio (Mar. '61)

1 • Here's one example how
we dominate the Lansing
■ market:

HOOPER
RATING

WILS

OTHER

AM
STATION

M-F
7 din-
noon

61.9

23.2

M-F
noon-
6 pm

|6a6

18.8

C. E

HOOPER, JAN. -FEB. '61

RADIO

W1IS

U Um MBS AN SING

1320

24 HRS/DAY
5000 WATTS DAYS
1000 WATTS NIGHTS

represented exclusively by
Venard, Rintout and McCorunell

BROADCASTING, April 3, 1961

SOONERS RUSH AGAIN

KTUL-TV's

89er TREASURE RUSH

in 1 960 was a fantastic
success . . . over 15,000 people
rushed for $10,000 in prizes.
This year the prizes, promo-
tion, and enthusiasm have
been doubled to make the
1961 celebration the biggest
event in Tulsa and Okla-
homa since the original
land rush.

BROADCAST GROUP

REPRESENTED NATIONALLY
by AVERY-KNODEL, INC.,
OR JIM BLACK, BOX 9697
TULSA, OKLAHOMA . . PHONE
Hickory 6-6184.

BILL SWANSON
V P. & GEN. MGR.

MORE FLEXIBILITY... BETTER PERFORMANCE ... HI QUALITY PICTURES with

The NEW

SARKES TARZIAN

880

STUDIO CAMERA

Even inexperienced operators are getting excellent results
with the new 880. Handles like a big camera; weighs 60 pounds.
Designed and built by broadcasters for broadcast
application. Especially suitable for newscasts . . . weather
shows . . . product commercials and the like. Unusually
low operating costs, as well as low original investment.

SARKES TARZIAN INC

east hillside drive • bloomington, indiana
edison 2-7251

Write for complete
technical information
Broadcast Equipment
Division

radio news clinic. Nashville.
April 28-30— Alpha Delta Sigma, profes-
sional advertising fraternity, national con-
vention. U. of Minnesota, Minneapolis-St.
Paul.

*April 29-30— UPI Broadcasters Assn. of
Texas, annual meeting. Baker Hotel, Dallas.
*April 30— UPI Broadcasters of Missouri, an-
nual meeting. Governor Hotel, Jefferson City.
April 30-May 3— U. S. Chamber of Com-
merce annual convention, Washington.

MAY

May 1-31— National Radio Month.
May 1— Deadline for submissions of 100-
200 word abstracts and 500-1000 word de-
tailed summaries of papers for the 1961
Western Electronic Show & Convention
(WESCON). Send to the attention of E. W
Herold, WESCON Northern California Office
701 Welch Road, Palo Alto. Calif.
May 1-3— Assn. of Canadian Advertisers
Royal York Hotel, Toronto, Ont., Canada.
May 2-4 — Electronic Components Confer-
ence. Jack Tarr Hotel, San Francisco.
May 3— Station Representatives Assn., Sil-
ver Nail Timebuyer of the Year Award
luncheon, Waldorf-Astoria Hotel, N. Y.
May 3-6— American Public Relations Assn.
17th annual convention. Hotel Shelburne
Atlantic City, N. J. The association's Phila-
delphia Forge will be host. The theme will
be: "Analyzing Public Relations' Accom-
plishments Problems, Opportunities and
Skills."

May 4 — American Tv Commercials Festival,
Hotel Roosevelt, New York City, all day.
May 4-5— CBS Television Network-CBS-TV
Affiliates Assn., annual meeting. Waldorf-
Astoria Hotel, New York City.
May 4-6— Western States Advertising Agen-
cies Assn., annua] conference. Shelter Island
Inn, San Diego, Calif.

May 4-7 — American Women in Radio &
Television, national convention. Statler Hil-
ton Hotel, Washington, D. C.
May 4-14— Brand Names Week.
*May 5— 11th annual Radio-Television Con-
ference & Banquet sponsored by Radio-Tele-
vision Guild of San Francisco State College.
At San Francisco State College.
*May 5-6— U. of Wisconsin Journalism Insti-
tutes, Wisconsin Center, Madison.
May 5-7— National Assn. of FM Broadcast-
ers, Washington, D.C. Board of Directors
meeting, May 5; annual business meeting.
May 6; "FM Day," May 7.
May 7-10— NAB annual convention. Shera-
ton Park and Shoreham Hotels, Washington.
May 7-12— Society of Motion Picture &
Television Engineers, 89th semiannual con-
vention. King Edward Sheraton Hotel.
Toronto, Canada. Theme will be "Interna-
tional Achievements in Motion Pictures and
Television."

May 8-10— National Aerospace Electronics

Conference, Institute of Radio Engineers.
Biltmore & Miami Hotels, Dayton, Ohio.
*May 9— Broadcast Pioneers, 20th annual
dinner. 7:30 p.m., Cotillion Room, Sheraton
Park Hotel, Washington, D. C.
May 10— Deadline for return of final voting
ballots in National Academy of Television
Arts & Sciences annual Emmy awards com-
petition.

May 11 — Assn. of National Advertisers
Workshop on International Advertising, Ho-
tel Plaza, New York City.
May 12 — Connecticut Broadcasters Assn.,
annual meeting. The Waver ly Inn, Cheshire.
May 12 — Deadline for entries in Industrial
Design Award Competition of Aug. 22-25
WESCON. Entry forms available from
WESCON Business Office, 1435 S. La Cienega
Blvd., Los Angeles 35.

May 12 — Academy of Television Arts &

Sciences, Phoenix chapter. Second annua)

Emmy awards banquet. Backstage Club and

Sombrero Playhouse, Phoenix.

May 13 — New York area Emmy awards

telecast, WNBC-TV, 10:30-11:15 p.m.

May 13 — Illinois AP Radio-and-Television

16 (DATEBOOK)

BROADCASTING, April 3, 1961

WAP-C32103-3/21/61-WASHINGT0N: Though slight tra
Winter are still in the air, one-day-old Spring is
effect in the Capital. This full -blooming forsythi
grounds is the subject of a camera study 3/21 by pho
Finnegan. UPI TELEPHOTO grg

. . .this is FA)C!

Note the high fidelity, sharpness, clarity and tone ranges
of this Unifax facsimile newspicture reproduction.

On March 21, UPI inaugurated a new transmission standard further
improving what already was the finest quality in the world. ,

Unifax and UPI Telephoto pictures now have a zip "^_Jnited
you'll find in no other newspicture service. JJress f I

-~ UPI NEWSPlCniRTS
TELL THE SIMY

is. v*f?»-' ; ;

1 1 c-r

£ international

1:7; 3,

Network Y

5s?

Network Z

v. y

-and IT'S still GOING STRONG. This eye catching
pattern of audience leadership represents 136 con-
secutive Nielsen reports? Interrupted only twice in 5%
years, it shows that one network consistently delivers
the biggest average audience in television. CBS®

•NATlflNWmF fi.ll PM

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Assn. Northwestern U., Evanston.

May 13-14 — Illinois News Broadcasters,
spring convention. Otto Kerner, governor of
Illinois, principal speaker. Northwestern U.,
Evanston.

May 15-27 — International Festival of Tele-
vision Arts & Sciences. Montreux, Switzer-
land. Schedule includes an international tv
equipment trade fair and a contest Judging
of the best television musical variety pro-
gram. The fair is being held under patron-
age of the Swiss Television Authority and
the city of Montreux.

May 16 — National Academy of Television
Arts & Sciences, 13th annual Emmy awards
presentation. NBC-TV, 10-11:30 p.m. (EDT),
originating from New York and Los Angeles.
May 20 — California AP Television-Radio
Assn., Paso Robles, Calif.
May 22-24 — National Symposium on Global
Communications, Institute of Radio Engi-
neers. Hotel Sherman, Chicago.
May 25 — Chicago Unlimited salute to
AFTRA. Grand Ballroom, Sheraton Towers
Hotel, Chicago.

May 25-28 — Federation of Canadian Adver-
tising & Sales Clubs, 14th annual conference.
Ottawa, Ont., Canada.

May 27-31 — Advertising Federation of
America, annual convention. Statler Hilton
Hotel. Washington, D. C.

JUNE

"June 2 — Wyoming AP Broadcasters, con-
vention. Plains Hotel, Cheyenne.
June 2-3 — Industry Film Producers Assn.
second annual convention and trade show.
Hotel Miramar, Santa Monica, Calif.
June 3 — Florida AP Broadcasters Assn.
Daytona Beach.

*June 3-4 — Oklahoma AP Broadcasters Assn.,
meeting. DeVille Motor Hotel, Oklahoma
City.

June 5-16 — International Communications
Workshop, sponsored by World Commission
for Christian Broadcasting, American Jewish
Committee and several other religious
groups. U. of Southern California, Los
Angeles.

June 6 — American Marketing Assn., New

York chapter, marketing workshop: Manage-
ment use of marketing research, companies.
Lever House auditorium. New York, 4 p.m.
June 8-10 — Marketing Executives Club of
New York, annual seminar, Pocono Manor,
Pa.

June 10 — Florida UPI Broadcasters Assn.

annual meeting. Pensacola.
June 11-23 — AFA's third annual Advanced
Management Seminar in Advertising & Mar-
keting. Conducted by faculty members of
Harvard Graduate School of Business Ad-
ministration. Chatham Bars Inn, Cape Cod,
Mass. Registration and tuition fee: $375.
Application forms at AFA, 655 Madison Ave.,
New York.

June 12-15 — World Conference on Mission-
ary Radio, Third World Conference on
Christian Communications. Concordia Col-
lege, Milwaukee, Wis.

June 14-15 — Institute of Radio Engineers,
conference. Hotel Sheraton, Philadelphia.
June 14-16 — Virginia Assn. of Broadcasters,
annual meeting. Hotel Roanoke, Roanoke.
June 15-17 — Florida Assn. of Broadcasters,
annual convention. Seville Hotel, Miami
Beach.

June 19-21 — American Marketing Assn.,

Advertising Federation of America
1961 Conventions

April 6-7 — AFA 1st district conven-
tion. Sheraton-Biltmore Hotel, Provi-
dence, R. I.

April 13-16 — AFA 4th district conven-
tion. Dupont Plaza Hotel, Miami.
April 21-22— AFA 9th district conven-
tion. Savery Hotel, Des Moines, Iowa.
May 27-31 — AFA 5th annual conven-
tion. Sheraton Park Hotel, Washing-
ton, D. C.

20 (DATEBOOK)

BROADCASTING, April 3, 1961

FOCUS ON THE RIGHT INCOME AND EDUCATION...

In 1960 ARB reported -WNEW-TV reaches 100% of the greater
NewYork market! Now, in a special qualitative study, ARB reports
that the audience of independent WNEW-TV is comparable
in terms of Income and Education to the audience of the leading
network television station in NewYork. VVJV£Vy~TV/^!

METROPOLITAN BROADCASTING

I NCOM E-H EAD OF HOUSEHOLD

EDUCATION-HEAD OF HOUSEHOLD

$11,000 & OVER 3.5

$11,000 & OVER 2J

UNDER 3,000

Here are the next 10 days of network
color shows (all times are EST).

NBC-TV

4-7, 10-12 (6-6:30 a.m.) Conti-
Classroom (modern chemistry),

Apri
nental

sust.

April 4-7, 10-12 (6:30-7 a.m.) Conti-
nental Classroom (contemporary math),
sust.

April 3-7, 10-12 (10:30-11 a.m.) Play
Your Hunch, part

April 3-7, 10-12 (11-11:30 a.m.) The
Price Is Right, part.

April 3-7, 10-12 (12:30-12:55 p.m.) It
Could Be You, part.

April 3-7, 10-12 (2-2:30 p.m.) The Jan
Murray Show, part.

April 3-6, 10-12 (11=15 p.m.-l a.m.)
The Jack Paar Show, part.

April 5, 12 (8=30-9 p.m.) The Price Is
Right, Lever through Ogilvy, Benson &
Mather; Speidel through Norman, Craig &
Kummel.

April 5 (9-10 p.m.) Perry Como's Kraft
Music Hall, Kraft through J. Walter
Thompson.

April 6 (9:30-10 p.m.) The Ford Show,
Ford through J. Walter Thompson.

April 7 (9-10 p.m.) Sing Along with
Mitch, Ballantine.

April 8 (10-10:30 a.m.) The Shari
Lewis Shew, Nabisco through Kenyon &
Eckhardt.

April 8 (10:30-11 a.m.) King Leonardo
and His Short Subjects, General Mills
through Dancer-Fitzgerald-Sample.

April 8 (7:30-8:30 p.m.) Bonanza, RCA
through J. Walter Thompson.

April 9 (6-6:30 p.m.) Meet the Press,
co-op.

April 9 (7-8 p.m.) The Shirley Temple
Show, RCA through J. Walter Thompson,
Beechnut through Young & Rubicam.

April 9 (9-10 p.m.) The Chevy Show,

Chevrolet through Campbell-Ewald.

national conference. Ambassador Hotel, Los
Angeles.

June 20-22 — Catholic Broadcasters Assn.
annual meeting. Calhoun Beach Hotel, Min-
neapolis-St. Paul, Minn.
"June 23-24 — Maryland-D. C. Broadcasters'
Assn., summer meeting. Ocean City, Md.
June 25-29 — National Advertising Agency
Network, annual management conference.
Broadmoor Hotel, Colorado Springs, Colo.
June 25-29 — American Academy of Adver-

tising, annual convention. U. of Washington,
Seattle.

•June 25-29 — Advertising Assn. of the West,
annual convention. Olympic Hotel, Seattle.

June 26-28 — National Convention on Mili-
tary Electronics. Sponsored by Professional
Group on Military Electronics, IRE. Shore-
ham Hotel, Washington, D. C.

JULY

*July 1— Chicago Publicity Club, 20th anni-

versary celebration. J. Leonard Reinsch,
Cox Stations and radio-tv advisor to Presi-
dent Kennedy will be principal speaker.
Mayfair Room, Sheraton-Blackstone Hotel,
Chicago.

July 10 — Wisconsin Broadcasters Assn.

Plankington Hotel, Milwaukee.

July 10-12 — National Assn. of Television &

Radio Farm Directors convention, Shoreham

Hotel, Washington, D. C.

July 10-28 — Three week summer workshop

on Television in Education, U. of California

at Los Angeles.

AUGUST

Aug. 11-12 — Texas Associated Press Broad-
casters Assn., fourteenth annual meeting.
Hotel Lincoln, Odessa, Tex.

Aug. 22-25 — 1961 Western Electric Show &
Convention. Cow Palace, San Francisco.

SEPTEMBER

•Sept. 15-17 — Michigan Assn. of Broadcasters
fall convention and business meeting. Hid-
den Valley, Gaylord, Mich.
•Sept. 27-30 — Radio Television News Direc-
tors Assn., annual convention. Statler Hilton
Hotel, Washington, D. C.

OCTOBER

•Oct. 3-4 — Advertising Research Foundation
conference, Hotel Commodore, N. Y.
•Oct. 8-18 — International seminar on instruc-
tional television, sponsored by Purdue V.
in cooperation with UNESCO and the VS.
National Commission for UNESCO, Dr.
Warren F. Seibert, Purdue professor, is
seminar director; James S. Miles, Purdue
Television Unit, is associate director. Purdue
U., Lafayette, Ind.

•Oct. 9-11 — National Electronics Conference,
International Amphitheatre, Chicago.
•Oct. 10-13 — Audio Engineering Society, an-
nual fall conference and technical exhibit.
Hotel New Yorker, New York.

REACH the ADULT BUYING

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V/2 BILLION DOLLAR MARKET

WITH

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Represented by:
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Owned by fPuMc Wtat&r G<rt/>.

KIOA KBEA/KBEY-FM KAKC

Des Moines Kansas City Tulsa

22 (DATEB00K)

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Formatic stations. And new, tailored packages every two months.

Call your Ullman-man. He'll tell you all about SOUNDSMANSHIP. .. Jingles
. . . THE BIG SOUND and Spotmaster tape cartridge equipment. Or give Marv
Kempner a jingle in New York at PLaza 7-2197.

RICHARD © ULLMAN, INC.

Marvin A. Kempner, Executive Vice President
1271 Avenue of the Americas, New York

GOLDEN ERA, SOUNDSATIONAL AND
SWING- WESTERN JINGLES ARE
PRODUCED BY IMN PRODUCTIONS;
SWINGING RADIO BY EV WREN PRODUCTIONS;
JET JINGLES BY E1SEMAN MUSIC CO.

EXCLUSIVE DISTRIBUTION,
RICHARD H.ULLMAN, INC.,
A DIVISION OF

THE PETER FRANK ORGANIZATION, INC

HOLLYWOOD/ NEW YORK

BROADCASTING, April 3, 1961

What's this got to do with
your time buy in this mar-
ket? Just this: We've always
felt advertisers on this sta-
tion deserve expert technical
handling of commercial
material, on film, live or
film in combination with
local-live tags. That's why
KJEO-TV. is famous in
Central California for its
engineering skills, top an-
nouncers, its overall cam-
paign for an "Air Time
Corporate Image"— and this
means confidence your time
buys on KJEO-TV get sell-
ing attention from experts.

ratings? | MfeVfi Qof TW
Check with your nearest HR representative

our
network
affiliation?

abe

Of CowiUl

CHANHEL 47

Fresno, California

OPEN MIKE

Complete & accurate

editor: We are extremely pleased with
the story which appeared in Broad-
casting about our organization (Broad-
cast Advertising, March 20). It was
a splendid job . . . complete and ac-
curate. . . . — Gerald Auerbach, Presi-
dent, Advertising Radio & Television
Services Inc., New York.

Extremely pleased

editor: . . . We are extremely pleased
with the article (Programming, March
20) and the fine manner in which it
was presented in Broadcasting. ... —
Jim Ameche Jr., Manager, Jim Ameche
Productions Inc., Sepulveda, Calif.

Outstanding support

editor: As we draw to the close of our
March campaign, we find that once
again we are indebted to our friends at
Broadcasting for their outstanding
support. It was most heartening to see
the Red Cross radio-tv ad displayed so
prominently.

Success in the 1961 campaign is vital

if we are to keep pace with the mount-
ing demands for Red Cross services,
which seem to increase every day. Your
generous help has bolstered the deter-
mination of everyone in the Red
Cross. . . . — Alfred M. Gruenther,
President, American National Red
Cross, Washington.

An old friend

editor: ... I was discussing "Career
Opportunities in Broadcasting" with a
group of students at Webster Groves
(Mo.) High School March 20. One of
the students asked, "How can we find
out what's happening in broadcasting
currently?" and ... I blurted out, "by
reading Broadcasting and other trade
publications."

This gave me occasion to think back
to 1946, when I was a junior in high
school, for this is the time of my initial
contact with Broadcasting. I don't
remember if it was available on news-
stands at the time or if I "borrowed"
recent copies from local Milwaukee ra-
dio stations.

Then there was the time in February
1949 when my teen-age survey activi-

Time salesmen to pick Silver Nail winner

Time salesmen will have a chance
now to vote for their favorite agency
customer. The Station Representa-
tives Assn. committee planning the
annual "Silver Nail Timebuyer of
the Year" Award has sent out ballots,
and the media specialist polling the
most votes will get the accolade
(named for Frank Silvernail, retired
BBDO executive) May 3 at an all-
industry luncheon to be held at the
Waldorf in New York.

Committeemen working with

chairman Frank E. Pellegrin (1),
vice president of H-R Television Inc.,
on the fourth annual Silver Nail
award include Marie Janice (c) of
Cunningham & Walsh and T. J. Mc-
Dermott (r), N. W. Ayer & Son
vice president. Others (not shown)
are Robert Foreman, BBDO execu-
tive vice president, creative services;
Jayne Shannon, broadcast media su-
pervisor of J. Walter Thompson, and
Lawrence Webb, managing director
of SRA.

BROADCASTING, April 3, 1961

SWEEP ST. LOUIS RATINGS FOR

SATURDAY NIGHT JAN.- FEB.
ARB AVERAGE RATING -10:00-1 1:45

KSD (Gold Award Theatre)

RATING

Showing "Films of the 50's"

46%

Station "B"

37%

Station "C"

13%

Station "D"

The overwhelming superiority of Warner's "Films of the 50's" was dem-
onstrated during the January 6- February 2 survey period in St. Louis.
During this time, these Seven Arts feature films were telecast exclu-
sively over KSD's "Gold Award Theatre" sponsored by Beautyrama, Inc.

They scored their high rating against two other feature film programs.

Beautyrama will continue to sponsor the "Gold Award Theatre" and will
continue to telecast the Seven Arts' "Films of the 50's."

These recent films from Warner's library of big-star hits do as well
against top network shows as they do against other feature films. Exam-
ple: KTVU in San Francisco on Sunday night scored a smashing 36.2
share of audience, higher by 50% than the next best station, against
such tough competition as Shirley Temple, Lassie, Dennis the Menace,
Walt Disney and Maverick.

Warner's Films of the 50's . . . Money makers of the 60's

SEVEN ARTS

ASSOCIATED

CORP.

NEW YORK: 270 Park Avenue
CHICAGO: 8922-D La Crosse, Skokie, III
DALLAS: 5641 Charlestown Drive
BEVERLY HILLS: 232 Reeves Drive

YUkon 6-1717
OR 4-5105
ADams 9-2855
GRanite 6-1564

For list of TV stations programming Warner's Films of the 50's see Page One SRDS (Spot TV Rates and Data)

PULSE

announces

IN KANSAS CITY

. Latest (nov. -so) report

Mon. thru Fri., 12 Noon to 5 P.M.

IRV Schwartz Adam Young

V.P. & Gen'l Mgr. Nat l Rep.

Now on

170

TV STAirONS

after II years more
popular than euer!

Faith for Today - America's oldest church-
sponsored telecast is still growing. This pub-
lic service one-half hour program is currently
being televised on 170 stations in United
States, Canada, Australia. Nigeria, Philippine
Islands, etc.

FOR ALL FAITHS — practical religion is

emphasized rather than theology.

VARIED FORMAT — Dramas, interviews

and all music programs.

POPULAR - Up to 9000 letters are re-
ceived each week in the New York
office.

This family telecast is available on a weekly
basis without charge. For further information

WRITE TO:
DIRECTOR OF STATION RELATIONS

FAITH FOR TODAY

108-4 s 71st Avenue. Forest Hills 75, New York

ties made it as the "Feature of the
Week."

That's why I think I would be remiss
if 1 didn't advise all aspiring broadcast-
ing-ites to read Broadcasting, and the
current issue will definitely be included
in our Career Day program package. —
Michael Ruppe Jr., Director of Promo-
tion, WIL St. Louis.

WLOL image promotion

editor: The article on station image
(Broadcast Advertising, Feb. 20) had
more than the usual interest for us. We
thought the points were extremely well
taken and provided much food for
thought — plus a second look at the
guideposts at the station level.

By coincidence, we had on the draw-
ing boards at the time and ready to go
for March a promotion which seemed
to fit some of the elements needed for
creating station image. I refer particu-
larly to environment provided by the
station and local market information
not available in standard syndicated
services. . . . — Jim Scanlon, Promo-
tion Director, WLOL Minneapolis.

Fm response

editor: May we add our congratula-
tions and praise for your comprehen-
sive article on fm broadcasting (Per-
spective' 61, Feb. 20). If reprints are
available, may we have about a dozen
copies. . . .? — Sid Roberts, Manager,
WFMF {FM) Chicago.

editor: It was good to see that the
fm picture is bright on a national scope.
Your article was encouraging, and will
be of help in selling fm in our market,
where we are a pioneer station. Please
send 10 reprints. . . . — William T.
Watrous, Account Executive, WYAK
(FM) Sarasota, Fla.

editor: Please send us 10 reprints of
Joseph A. Castor's aiticle on the North
American Van Lines success story
(Monday Memo, March 6). Also send
15 reprints of the fm article (Perspec-
tive '61, Feb. 20). . . . —H. P. Mor-
gan, KCMB-FM Wichita, Kan.

Additional charges

editor: Thank you very much for an-
nouncing the availability of our man-
ual, "Producing Your Educational
Television Program" (The Media,
March 20). We have had many in-
quiries about it already. . . .

We find, however, that we must ask
a $2.50 charge instead of the $1 you
indicated. We are sure that the source
of your informatian was not aware of
the additional printing and handling
charges. . . . — C. Edward Cavert, As-
sistant Manager for Operations, Mo-
hawk-Hudson Council on Educational
Television, Schenectady, N. Y.

Broadcasting Publications Inc.

President Sol Taishoff

Vice President Maury Long

Vice President Edwin H. James

Secretary H. H. Tash

Treasurer B. T. Taishoff

Comptroller Irving C. Miller

Asst. Sec.-Treas Lawrence B. Taishoff

— I I B RO ADCASTI N G

THE BUSINESSWEEK!. Y OF TELEVISION AND RADIO

Executive and publication headquarters:
Broadcasting-Telecasting Bldg., 1735 DeSales
St., N.W., Washington 6. D.C. Telephone
Metropolitan 8-1022.

Editor and Publisher
Sol Taishoff

Editorial

Vice President and Executive Editor
Edwin H. James

Editorial Director (New York)
Rufus Crater

Managing Editor
Art King

Senior Editors: J. Frank Beatty, Bruce
Robertson (Hollywood). Frederick M. Fitz-
gerald. Earl B. Abrams, Lawrence Christo-
pher (Chicago); Associate Editors: Harold
Hopkins. Dawson Nail: Staff Writers:
George W. Darlington. Bob Forbes, Malcolm
Oettinger Jr.. Sid Sussman, Leonard Zeiden-
berg; Editorial Assistants: Mark Blackburn,
Frank Connors, Merilynn Gardner; Secre-
tary to the Publisher: Gladys Hall.

Business

Vice President and General Manages
Maury Long

Vice President and Sales Manager
Winfield R. Levi (New York)

Assistant Publisher
Lawrence B. Taishoff

Southern Sales Manager: Ed Sellers; Pro-
duction Manager: George L. Dant; Traffic
Manacer: Harry Stevens; Classified Adver-
tising: Doris Kelly; Advertising Assistants:
John Henner, Ada Michael, Peggy Long-
worth.

Comptroller: Irving C. Miller; Assistant
Auditor: Eunice Weston; Secretary to thi
General Manager: Eleanor Schadi.

Circulation and Readers' Service

Subscription Manager: Frank N. Gentile;
Circulation Assistants: David Cusick, Chris-
tine Harageon'es, Edith Liu, Burgess Hess,
George Fernandez.

Director of Publications: John P. Cosgrove.

Bureaus

New York: 444 Madison Ave., Zone 22, Plaza
5-8354.

Editorial Director: Rufus Crater; Bureau
News Manager; David W. Berlyn; Associate
Editor: Rocco Famighetti; Assistant Editor:
Jacqueline Eagle; Staff Writers: Richard
Erickson, Diane Halbert, Morris Gelman.

Vice President and Sales Manager: Winfield
R. Levi; Sales Service Manager: Eleanor R.
Manning; Advertising Representative: Don
Kuyk; Advertising Assistants: Donna Trolin-
ger, Maria Sroka.

Chicago: 360 N. Michigan Ave., Zone 1,
Central 6-4115.

Senior Editor: Lawrence Christopher; Mid-
west Sales Manager: Warren W. Middleton;
Assistant: Barbara Kolar.

Hollywood: 6253 Hollywood Blvd., Zone 28,
Hollywood 3-3148.

Senior Editor: Bruce Robertson; Western
Sales Manager: Bill Merritt; Assistant: Vir-
ginia Strieker.

Toronto: 11 Burton Road, Zone 10, Hudson
9-2694. Correspondent: James Montagnes.

Broadcasting* Magazine was founded in 1931
by Broadcasting Publications Inc., using the
title. Broadcasting* — The News Magazine of
the Fifth Estate. Broadcast Advertising*
was acquired in 1932, Broadcast Reporter In
1933 and Telecast* in 1953. Broadcasting-
Telecasting* was introduced in 1946.

•Reg. U.S. Patent Office
Copyright 1961 :Broadcasting Publications Inc.

26 (OPEN MIKE)

BROADCASTING, April 3, 1961

GREAT
INSTITUTIONS

... characterized by

progress

FOUNDlfill

MASS ACM U SETTS
INSTITUTE

OF TECHNOLOGY OKLAHOMA CITY

KVVTI/- OKLAHOMA CITY Represented! nationally by Edward Petry & Company* Inc,

LISTEN FOR THE NE

Mel Allen, Betty Furness, Dave Garroway, Wayne Howell, Lindsey Nelson, Bert Parks-these to '
showbusiness personalities now headline "Monitor '61." Such "Monitor" regulars as Mike Nichols i
Elaine May, Bob Hope, and Bob & Ray join them in a dramatically new format for NBC Radio's popula
weekend network service, which makes wider use of the NBC news department's world-wide facilities

Jim BLQOP BLOOP BLEEP BL00P Crma^ner BLEEP BLQOP

■4
I

SOUND OF MONITOR '61

|ne new "Monitor" feature: "Ring Around The World"-a series of five-minute commentaries on world
evelopments by top NBC news correspondents in strategic spots around the globe. Another: "Weekend
eport"-A 25-minute study in depth of the biggest news story of the week. New stars, NH|

]ew programming, new excitement-this is "Monitor '61!" NBC RADIO NETWORK MM

MONDAY MEMO from ROBERT J. WARD, president, Ward, Frojen Adv., LA.

The client's business is different but does he dare to be ?

"Our business is different" is the age-
old cry that generally emits from a
client who is reluctant about changing
time-tried (and often stagnant) methods
or accepting a newfangled approach to
an old problem. This rather unstartling
statement is the basis for my 1,000 to
1,100 words today.

In recent years, the population revo-
lution in the West has produced some
interesting trends in certain industries.
One particularly affected is the savings
and loan industry.

As a result of the tremendous popu-
lation increase in California in recent
years, there came a correlatively in-
creased demand for home loans. As a
result, the demand for money became
acute. Savings and loan associations
began to expand, most adding branches
in various sections of the city. The
demands for money to loan made the
business extremely competitive.

Seemingly overnight, motivational re-
search studies went out the window. A
razzle-dazzle, wide open appeal for the
saver's dollar became the theme of
virtually all of the savings and loan
companies in the Los Angeles area. Pots,
pans, dishes, pens, plants, free trips to
Hawaii, all were offered to lure savings
dollars through the door.

Follow the Crowd? ■ What, then,
were we to do when our client, Lincoln
Savings and Loan Association, a one-
location firm, was hesitant about chang-
ing its conservative approach, yet had
to seriously consider jumping into the
premium business with its competitors.
They told us, "our business is different"
but on the other hand, unless you can
come up with something new, exciting,
but conservative, we may have to re-
sort to the same tactics as our competi-
tion.

This was a rare opportunity. Gener-
ally, firms operating in the financial field
are reticent about advertising in media
other than newspapers. Some take an
occasional fling in radio or television;
these sporadic adventures, however,
usually are tied to a news show or ran-
dom spots.

In our opinion, all the elements to
establish a contrasting campaign were
at our disposal. We felt a message of
dignity would be heard in the crash and
din of Lincoln Savings' competitors.
Research, (which we did not throw out
the window) indicated that there is a
deeper and more real reason why people
save money, not just the immediate
"premium" benefit.

An image of dignity, strength, dedica-

tion to the saver's needs was adopted as
our theme. We counted on consumer
appreciation to make our approach pay
off. The desired approach was simple
to attain. The name "Lincoln" lends
itself to the approach we had in mind.
Now the selection of media became the
paramount problem. Should we recom-
mend that the client try to compete in
newspapers with the giveaway associ-
ations?

No, no, a thousand times no!

Low Key ■ An image such as we
would try to convey demanded a per-
sonal soft sell. Television has the close-
to-personalized-salesmanship advantage
we were looking for. Now the vehicle.

Those who have tried to find good
local programming at a cost suitable to
a local client's budget will recognize the
problem. Conservative and prestige-
conscious Lincoln Savings in Los An-
geles was an account that required a
truly unique type of television presenta-
tion. All the television stations in this
market were informed of Ward, Frojen
Advertising's attitude and philosophy
toward the Lincoln Savings problem.
We at Ward, Frojen felt it absolutely
necessary that the various television
representatives be completely aware of
our entire campaign approach so we
could avoid unnecessary screenings and
presentations.

CBS's KNXT (TV) Los Angeles pre-
sented us with a rather different and
challenging idea.

KNXT had taken one of the great
plays, "Candida" by George Bernard
Shaw, and scripted it to a 90-minute
production. Frankly, I went to the
screening with tongue in cheek, fully
realizing that never before had a local
station been successful in producing a
show of this type with any degree of
professional skill. To my surprise, "Can-

dida" was a delightful show, done in
such a highly professional manner that
it stood out from existing programming
in the Los Angeles market.

Now our campaign was complete. We
had a vehicle of network stature, one to
allow us to sell our sound, conservative
wares to the appreciative consumer.

Accepts ■ Lincoln Savings accepted
our presentation and give us whole-
hearted support.

We selected Jan. 1 as the date best
suited for the start of our campaign.
It was appropriate that "Candida" be
aired on this same date. Our faith in
the contrast campaign, and specifically
in the 90-minute special, was rewarded.
By Jan. 5, thousands of letters poured
into our client's office. "Bravo," "more,"
"congratulations," "good taste," "excel-
lent use of commercial time" (all soft
sell) are just some of the words con-
tained in cards and letters. The tele-
vision critics also gave the show excel-
lent notices.

More important, our client felt the
results at its place of business. So much
so that we have purchased on Lincoln
Savings' behalf four more 90-minute
specials for the remainder of this year.
Lincoln Savings demonstrated further
confidence in approving our recommen-
dation to sponsor a series of 26 episodes
of Life With Father, a re-run.

Our success with this approach has
caused many a competitor, both client
and agency, to look closer at his efforts.
There is a great feeling of pride and
accomplishment when another agency-
man walks up and says, "Your client's
advertising is the best we've seen in
this field." You bet our client's business
is "different," and I'm glad Lincoln Sav-
ings is an advertiser willing to let us
prove it.

Robert J. Ward started his career as a
publication representative shortly after
graduating from the University of South-
ern California in business administration.
He saw service in World War II and Korea
as an Air Force officer. In 1953, he be-
came vice president in charge of tele-
vision of the now-retired California Ad-
vertising Agency. After joining Compton
Advertising Inc. (Los Angeles) for one year,
he left to start Ward, Frojen Advertising
Inc. with long-time friend Robert C. Frojen.

she surveys. A
gracious hostess
waiting for her
guests to arrive.
The interesting
and the interested
will both enjoy
the company
of a "Metropolitan
personality."

METROPOLITAN
BROADCASTING

205 East 67th Street, Sew York 21 . X. Y.

TELEVISION STATIONS
WNEW-TV New York, NY.
WTTG Washington, D. C.
KOVR Sacramento -
Stockton , California
WTVH Peoria, Illinois
WTVP Decatur, Illinois

RADIO STATIONS
WNEW New York, N.Y.
WHK Cleveland, Ohio
WIP Philadelphia, Pa.

A DIVISION OF METROMEDIA, INC.
other divisions are:
Foster & Kleiser
Worldwide Broadcasting

N.LLANVIN -CASTILLO. PARIS. PHOTO*. PETER FINK

Miracle Medicine for sal

DRUG STOR

Sing that works on and on

Now the hundred-odd mefn be r- stores of
the Richmond Pharmaceutical Association
give featured display and extra sales push
to prooluetsadvertised on WXEX-TV! Buy
WXEX-TV- first in Richmond and Central
Virginia with the biggest adult audience,
and first in merchandising with CCA, food
chains, drug chains. ..and now a hundred-
odd independent druggists. Buy WXEX-TV
and sell!

WXEX-TV

RICHMOND, VIRGINIA

NBC-TV Basic: Tom Tinsley, President; Irvin Abeloff, Vice President.
NATIONAL REPRESENTATIVES: Select Station Representatives in New York
Baltimore, Washington and Philadelphia; Adam Young in Boston, Detroit,
Chicago, St. Louis, San Francisco, Los Angeles, Minneapolis, Milwaukee,
Cincinnati, Cleveland, Pittsburgh and Seattle; James S. A>efs in the
South and Southwest.

— I BROADCASTING

THE BUSINESSWEEKLY OF TELEVISION AND RADIO

April 3, 1961 Vol. 60 No. 14

THE DAM BREAKS IN STATION SALES

The FCC blesses multi-million WSAZ-AM-TV, KVOS-TV purchases,
has $64 million more to pass on; WNTA-TV bidding still active

The station sales market suddenly
came alive last week after a do-nothing
period of several months.

In all that time, major station prop-
erty sales have been negotiated, but
seemingly were left vegetating in the
FCC's files.

Last week the commission approved
two ownership changes involving an
aggregate $8 million in financial con-
siderations, the first of any size ap-
proved by the FCC since November.

They were the purchase of 89% of
WSAZ-AM-TV Huntington, W. Va., by
WJR Detroit for $5.4 million and of
KVOS-TV Bellingham, Wash., by Wo-
metco Enterprises Inc. for $3 million.

In the background, with bids being
made almost daily and all spiraling up-
ward, was WNTA-TV, the ch. 13 in-
dependent in New York put on the
block publicly last February.

The latest offer of $8.4 million comes

from Ely Landau former chairman of
National Telefilms Assoc./ for the
whole NTA broadcasting package —
WNTA-AM-FM-TV. The offer is being
given serious consideration by NTA
officials, it has been reported.

The returning market in station
sales — and it's the consensus of brokers
and station lawyers that last week's
FCC actions may herald the breakup
of the log jam — faces two major
threats:

■ The FCC has announced that it's
thinking about placing a three-year
holding period on all licenses. This
would mean an automatic hearing on
the sale of any station the owner has
held for less than three years.

■ And last week the commission
caused a tremor through the industry by
announcing it's going to look into the
possibility of recapturing a vhf channel
in both New York and Los Angeles for

educational use. Behind the scenes
there was a rumor some members of
the commission want to extend this in-
quiry into all major markets without an
educational vhf assignment.

Blind Man's Buff ■ It's speculated
that the method — if a majority of the
FCC agrees — would be to designate the
first station up for sale as "it." The
damper this would put on major mar-
ket station sale transactions is obvious.

Notwithstanding the FCC's action
last week there are still pending in its
files applications for station sale ap-
provals that add up to a significantly
substantial $64 million (see story ptge
35).

This is more than half the total con-
sideration involved in all sales approved
by the commission in 1960.

Those still awaiting the word from
the FCC include such over-$10-million
transactions as Crowell-Collier's pur-

A SEVEN-YEAR RECORD OF STATION TRADING

Dollar volume of trading

Combined

Total

Radio Only

Radio-Tv

TvOnly

1954

$ 60344,130

$ 10,224,047

$ 26,213,323

$ 23,906,760

1955

73,079.366

27.333,104

22,351,602

23,394,660

1956

115,605.828

32,563,378

65,212,055

17,830,395

1957

124,187,560

48,207,470

47,490,884

28,489,206

1958

127,537,026

49,868,123

60,872,618

16,796,285

1959

123,496,581

65,544,653

42,724,727

15,227,201

1960

99,341,910

51,763,285

24,648,400

22,930,225

Totals

$723,592,401

$285,504,060

$289,513,609

$148,574,732

Note: Dollar volume figures represent total considerations joint radio-television properties, individual values were
reported for all transactions, whether majority or minority not assigned to the radio and television stations. Such sales
interests were involved. In many transactions involving are reported in the column headed "Combined Radio-TV"

BROADCASTING, April 3, 1961

THE DAM BREAKS IN STATION SALES continued

chase of WMGM New York; Metro-
politan Broadcasting's buy of KMBC-
AM-FM-TV Kansas City plus KMOS-
TV Sedalia and KFRM Concordia,
Kan.; Storer*s purchase of WINS New
York; Veterans' purchase of WROC-
TV Rochester, N. Y. (and the corollary
sale of its half share in ch. 10 to
Gannett Publishing Co.).

And, withal, there's the multi-mil-
lion dollar transaction between NBC
and RKO General involving broadcast
holdings in Philadelphia, Boston, Wash-
ington and San Francisco.

Approved Sales ■ Financial consid-
erations of over $8 million were in-
volved in FCC approvals last week of
ownership changes in two major broad-
cast properties.

They are the sale of WSAZ-AM-TV
Huntington, W. Va., to WJR Detroit,
the latter paying $5.4 million for the
remaining 89% interest; and the sale of
KVOS-TV Bellingham, Wash., to mul-
tiple broadcaster-amusement-ve n ding
firm Wometco Enterprises Inc.

The Huntington transfer marked the
first complete change in the ownership
of the pioneer West Virginia broadcast-
ing station and the emergence of vet-
eran WJR into multiple tv ownership.

WJR bought the 89% interest in
WSAZ-AM-TV from the Huntington
Publishing Co. {Huntington Herald-
Dispatch and Advertiser) . This marks
the second tv station ownership by
WJR; the first was won in a long com-
parative hearing for ch. 12, now WJRT
(TV), in Flint, Mich.

WJR bought the other 1 1 % interest
in the Huntington stations in January,
paying $673,750. This interest original-
ly was held by Mrs. Eugene Katz, wife
of the president of the Katz Agency Inc.
who paid $114,533 for the block in
1952.

WSAZ, which began operating in
1939, is on 950 kc with 5 kw. WSAZ-
TV, on ch. 3 began in 1949. Both are
affiliated with NBC.

The 50-kw WJR (on 760 kc) is
owned principally by the heirs of
George A. Richards. John F. Patt is
chairman and Worth Kramer president.

Jump West ■ Wometco paid $3 mil-
lion for the ch. 12, CBS-affiliated out-
let in Bellingham. Wometco is based
on WTVJ (TV) Miami, and also owns
WLOS-AM-FM-TV Asheville, N. C,
and 47.5% of WFGA-TV Jacksonville,
Fla. The company owns movie theatres
in Florida and food and drink vending
franchises and amusement enterprises
in Florida and the Bahamas.

KVOS-TV began operation in 1953.
It was owned by Rogan Jones and as-
sociates. Mr. Jones is the principal
owner of a group of west coast fm
stations, International Good Music Sta-
tions Inc.

As part of the financing for the Bel-
lingham acquisition, Wometco plans to
borrow $2 million from the Prudential
Insurance Co.

There was only one dissent to the
Wometco purchase — by Commissioner
Robert T. Bartley. Mr. Bartley con-
sistently has argued that hearings should
be held when a multiple owner acquires
additional broadcast properties.

Scope Countrywide ■ The negotia-
tions for the sale of WNTA-TV New
York touched off developments with
ramifications last week in New York,
Beverly Hills, Washington, D. C, and
New Jersey, but one significant (and
overlooked) sidelight is this: not one of

the industry's multiple-station owners,
a tribe known to station brokers as "the
sophisticates," has expressed serious in-
terest in purchasing the station, though
it has been on the market since mid-
February.

This is not to say the station hasn't
had active seekers. Bids have been
made by Ely A. Landau, board chair-
man, amounting to $8.4 million for
both WNTA-TV and WNTA-AM-FM;
producer David Susskind, acting for
Paramount Pictures Corp., totaling $6.6
million for WNTA-TV and accounts re-
cievable; a civic group, working through
the National Educational Television &
Radio Center, amounting to $5.5 mil-
lion for WNTA-TV alone. Late last
week a New Jersey civic group, which

Will new FCC policies end bull market in

The bull market in tv station sales
of recent years may be drastically
curtailed by an FCC notice of in-
quiry released last week and — more
importantly — by the thinking behind
the notice.

Such a result could be an unintend-
ed by-product of the commission's
action in asking for comments on
"methods" by which one of the sev-
en commercial vhf stations in Los
Angeles and New York could be
made available for educational tel-
evision. It would have the effect of
"freezing" present ownership of tv
stations in the two cities and other
major markets which do not presently
have an operating educational sta-
tion.

These were the opinions expressed
by several individuals in Washington
close to the situation, including a
station broker.

In asking for comments on its no-
tice, the FCC pointed out that New
York and Los Angeles, the first and
third U. S. markets, are without ed-
ucational tv. "This lack is all the
more regrettable in view of the
abundant resources available in both
these cities for educational tv pro-
gramming and the fact that over 13%
of the total population of the country
resides within the service area of the
[14] commercial vhf stations operating
in those cities," the commission said.
The agency continued:

"In view of the incalculable bene-
fits which non-commercial education-
al services could bring to the vast pop-
ulations in both the Los Angeles and
New York areas, the commission be-
lieves it urgently desirable in the pub-
lic interest to inquire into available
means by which it could enhance the
opportunities for the provision of

such services, and in particular to as-
sess the possibilities for attaining this
objective by making available for
non-commercial, educational broad-
casting one of the seven vhf chan-
nels in each of those areas now used
for commercial broadcasting."

Comments, which are due May 1,
were invited as to the methods by
which etv could obtain a vhf channel
in New York and Los Angeles "and
the bases on which it would be ap-
propriate to select the channel to be
so reassigned and reserved." Rule-
making and renewal and sale hear-
ings were mentioned prominently as
"methods."

At This Time ■ The inquiry is con-
fined to the two cities "at this time,"
the commission said, because in all
other cities with four or more vhf
channels (except Washington) there
already is a suitable etv allocation.

A hidden threat which it was felt
would curtail station sales was a pro-
posal before the commissioners to
bring etv into the picture in the pro-
posed transfer of any vhf station in
the largest markets which do not pres-
ently have an etv station. It would
specify that hearings be scheduled on
such transfers to include the question
of a possible reallocation of the chan-
nel in question to educational tv. This
course of inquiry was tabled in favor
of the action announced.

With the new chairman a strong
advocate of the advancement of etv,
it was pointed out that there is noth-
ing to prevent the commission from
taking such an action in some future
sales. This, it was felt, is the strong
deterrent which could cause both the
seller and buyer in such a circum-
stance to think twice before entering
into a contract.

BROADCASTING, April 3, 1961

claimed to have "Wall Street support,"
announced it plans to make an offer
shortly.

But conspicuous by their absence
were bids for a tv station in the richest
market in the country from such sta-
tion group operators as Corinthian,
Westinghouse Broadcasting and Time
Inc. Stations.

What They Say ■ A check of station
brokers and officials of station group
operators reveals that their disinterest
in WNTA-TV boils down to this: they
think it would be difficult to operate an
independent station in the highly com-
petitive New York market, where there
are three network stations and three
formidable independent outlets. Their
consensus: WNTA-TV was low man

on the totem pole, economically, and
the investment needed to buy the sta-
tion and then to program it with the
"block-buster" shows necessary to com-
pete effectively would be "astronomi-
cal" and "uneconomical."

It's known certain group owners oc-
casionally have been approached by
WNTA-TV management, but they have
shown apathy toward negotiating a
deal. One station broker commented:
"It makes no sense for a 'sophisticated'
group owner, who can make money
with a network affiliation in a two-or-
three-station market, to pour his money
into an independent, particularly
WNTA-TV, in a seven-station market.
Ordinarily, a New York outlet would
be desirable — but not in this situation."

broadcast property sales?

One spokesman said that there is
a "real danger" in the Los Angeles-
New York inquiry. "Once they start
such a practice, it will be expanded,"
he said. 'We can only guess what they
are trying to do." He stressed that
such an inquiry will freeze present tv
ownership not only in the two mar-
kets but in others where there is full
network service and no etv outlet. The
practice, he felt, is approaching the
Avco situation which was expressly
prohibited in the 1952 amendments
to the Communications Act.

Commissioner Robert E. Lee, the
lone dissenter to the inquiry, agreed
that it will tend to curtail station
sales and said that it is inconsistent
with the commission's uhf project
in New York. He also expressed the
fear that many educational groups
ready to move into uhf now will
play a waiting game with the expec-
tation of getting a more desirable
vhf channel. Washington was cited
as an example.

Special Meetings ■ Chairman New-
ton N. Minow was the prime mover
in issuing the notice and first pre-
sented his ideas to the commission
formally early last week. Two special
meetings, with only the commis-
sioners present, were held prior to
the regular Wednesday meeting at
which final approval to the inquiry
as issued was given.

"I can think of few situations
where there is a greater necessity for
protecting the public interest" than
in educational tv, the chairman stated.

The present status of ch. 13
WNTA-TV Newark-New York was
not mentioned in the official inquiry
but commission sources admitted that
it played a role in their discussions
and that it was a motivating factor.

"Now seemed to be a good time to
press the issue," it was stated.

WNTA-TV is actively seeking buy-
ers and several bids have been re-
ceived, including one for $5.5 mil-
lion from New York educators (see
separate story, page 33).

When the present WNTA-TV li-
censee, National Telefilm Assoc.,
purchased ch. 13 (then WATV
[TV]) in 1957 New York educators
requested rulemaking to reserve the
channel for education. The commis-
sion delayed approval for several
months at the educators request but
the petition was withdrawn after run-
ning into organized opposition from
northern New Jersey universities.

Oliver A. Unger, NTA board chair-
man, declined to comment on the
FCC notice of inquiry. John A.
White, president of the New York
Educational Tv & Radio Center which
is cooperating with a civic group in
bidding for ch. 13, was "gratified" by
the FCC move. He said the notice
indicates that etv is entitled to "com-
petitive" consideration with commer-
cial tv in the use of the vhf band.

Sen. Jacob K. Javits (R-N.Y.) spe-
cifically mentioned WNTA-TV in a
wire to Chairman Minow endorsing
the commission proposal. 'I approve
very much your proposed inquiry in
regard to educational tv," the senator
said. "This question has great perti-
nence in New York where a citizens'
educational group is seeking to ac-
quire WNTA-TV, ch. 13, for this
purpose. I hope very much it will
prove possible to work out this utili-
zation of so important a channel and
will, of course, give all appropriate
support open to me to this citizens'
effort."

Obviously, Messrs. Landau, Suss-
kind and other current commercial
bidders disagree.

The decision to sell WNTA-TV as
well as WNTA-AM-FM was made at
an NTA board meeting Feb. 16 for the
declared purpose of reducing the com-
pany's short-term indebtedness, said to
total about $6.5 million. Mr. Landau
resigned as NTA board chairman at
that time to bid for the broadcasting
properties.

Industry observers claim WNTA-TV
and its predecessor station, WATV-
(TV), have been "consistently a losing
proposition." Oliver A. Unger, who
succeeded Mr. Landau as board chair-
man, acknowledged last month that
WNTA-TV operated at a loss until the
fall of last year but said it's "now in
the black."

NTA bought WNTA-AM-FM-TV in
1958 for $2,555,000, plus assumption
of $455,000 in debts, from Irving R.
Rosenhaus and family.

NTA had a gloomy financial picture
in the last fiscal year, which ended
Sept. 30, 1960. The company showed
a net loss of more than $7 million.
Such losses and NTA's decision to sell
its broadcast properties have been ques-
tioned by some stockholders (see page
54).

The bidding for WNTA-TV has re-
ceived extensive coverage in New York
newspapers, and the Times, in an edi-
torial last week, urged that the station
be converted into an educational tv out-
let. Similarly, the World-Telegram &
Sun started publication last Thursday
of a series of feature articles on the
need for an educational tv channel in
the New York area. In an unusual
move, WMCA New York also started
a series of radio editorials supporting
the move.

Will FCC approve 11
applications in file?

Nestled in the jam-packed files of the
FCC are 1 1 applications for the sale of
broadcast properties which add up to
$64 million riding on the commission's
nod.

This is virtually two-thirds of the
dollar volume of all the sale transactions
of radio and television stations in 1960.

The pending applications bid fair to
make 1961 a feature year in the buying
and selling of radio-tv properties. This
is the consensus of most brokers who
deal in negotiating between buyers and
sellers in the broadcast field — although
all raise a modicum of doubt about this
bonanza. This finger-crossed attitude
was expressed by one, who prefaced
his estimate of 1961 with the words:
"If the FCC doesn't throw any more
monkey wrenches into the works . . ."

The transactions awaiting FCC ap-

BROAOCASTING, April 3, 1961

WILL FCC APPROVE APPLICATIONS? continued

proval involve major broadcast proper-
ties. They are bellwethers for 1961.
They include:

■ The sale of WMGM New York to
Crowell-Collier Publishing Co. for $11
million — the largest sum ever paid for
a single radio station.

■ The purchase of KMBC-AM-TV
Kansas City, KMOS-TV Sedalia and
KFRM Concordia, Kan. by Metropoli-
tan Broadcasting Corp. for $10.25 mil-
lion. KMOS-TV and KFRM are being
resold.

■ The sale of WINS New York to
Storer Broadcasting Co. for $10 million.

■ The transfer of WROC-TV Ro-
chester, N. Y., to WVET Inc. of that
city for $6.5 million, and the concomit-
tant purchase of WVET's half interest
in ch. 10 by WHEC Inc. for $3.8 mil-
lion. Both WVET-TV and WHEC-TV
have shared Rochester's ch. 10 since
1953.

■ The purchase of KJEO (TV)
Fresno, Calif., by Shasta Telecasting
Corp. (KVIP-TV Redding, Calif.) for
$3 million in cash. This is the largest
sum ever to be paid for a uhf station.

And the biggest gulp of all. Awaiting
FCC action for a year is the estimated
multi-million multiple transaction in-
volving NBC and RKO General Inc.
This proposes to swap evenly NBC's
WRCV-AM-TV Philadelphia for RKO
General's WNAC-AM-TV Boston, the
sale of NBC's WRC-AM-FM-TV Wash-
ington to RKO General for $11.5 mil-
lion, the purchase by NBC of KTVU
(TV) San Francisco for $7.5 million,
and the sale by RKO General to Crowell
Collier of the former's WGMS-AM-FM
Washington for $1.5 million. The net-
work's Philadelphia stations are valued
at $22 million; RKO General's Boston

outlets at $20 million.

Past Is Prologue ■ The business trans-
actions which are on the government's
books awaiting action are an indication
of the high level of the station sale mar-
ket. It is an aspect of broadcasting
which is extremely significant in the
economy of the radio-tv industry.

The sale of broadcast properties over
the past few years has amounted to a
$125 million annual business. Last year,
however, for the first time in four years,
this total dollar volume slumped (see
chart).

Close to $100 million was involved in
radio-tv station transactions approved
by the FCC last year. The largest sum
still related to ownership changes is
radio outlets, amounting to over $50
million in 1960. Almost on a par
were the dollar volume from radio-tv
combination sales and those involving
tv-only stations; $24.6 million for the
former and $22.9 million for the latter.

Whereas total money volume slid
downward in radio-only and combina-
tion radio-tv sales, the dollar volume in
iv-only sales rose. The $22.9 million
figure for tv-only transactions in 1960
was $7.7 million more than the gross
volume for tv-only station sales in 1959.
Interestingly enough, the number of
tv-only stations which changed hands in
1960 was exactly the same as those
changing ownership in 1959 — 25.

One of the reasons for the high dollar
total in the tv-only station sales in 1960
is the relatively high price paid for in-
dividual properties. Seven of the tv-
only transactions were for over $1
million. One, the highest, was $4 million
(for KFJZ-TV Fort Worth).

Although the number of tv-only sta-
tions changing hands remained the same

Number of stations in the trading

Combined

Radio Only Radio-Tv TvOnly

Control Minority Control Minority Control Minority

1954

187

1955

242

106

1956

316

111

1957

357

1958

407

1959

436

1960

345

Totals

2,290

532

123

180

Note:

In computing the number of

am-only

or fm-only

transaction

stations in the trading an am-fm fa- similarly was counted as one radio
cility was counted as one radio unit; unit.

36 (LEAD STORY)

in 1960 as in 1959, the number of such
changes in both radio-only sales and in
combination radio-tv transactions was
below the comparable 1959 figures.

The highest price paid for a broad-
cast property in 1960 was the $9.75
million paid by Transcontinent Televi-
sion Corp. to National Theatres for
WDAF-AM-FM-TV Kansas City.

Fm Leaps Forward ■ If anything 1960
might be considered the year fm caught
fire. Not exactly a blaze, really, perhaps
a spark. It was the year when fm be-
came a property to be bought and sold
like its heftier brothers and sisters.

In 1960 there were 34 fm-only sta-
tions sold. The total dollar volume
reached $1.5 million, with the largest
sale that of the five upstate New York
Rural Radio Network stations changing
hands for $438,000. The highest price
paid for a single fm station was the
$225,000 paid for KFMU (FM) Los
Angeles. The next highest price was the
$100,000 for KFMN (FM) San Bernar-
dino, Calif.

The largest number of fm-only sta-
tions sold, 11, was in California; next
in numbers were three in Florida and
the same number in Texas.

One of the reasons fm is considered
on the road to capital gains maturity is
that the sale of fm-only stations in pre-
vious years has been nonexistent, or at
best negligible.

One station broker, asked about his
fm business, thought for a minute and
then replied: "In 1959 I think I had
one fm sale. Last year I had six. Yes,
I think fm is coming into its own."

Small Boom Seen ■ It may be ironic,
but the FCC's attack on the buying and
selling of radio and tv stations — through
its proposal to deter what it calls "traf-
ficking" in station licenses — may set off
one of the biggest years ever in station
sales.

The commission has proposed that a
hearing be obligatory whenever a licen-
see sells a station he has owned for less
than three years. There are some excep-
tions to this proposal. At the moment
the proposal is just that, since the FCC's
final determination has not been made.

To a man, brokers agree that if the
FCC ever puts such a rule into effect
there is going to be a major spurt in the
number of properties placed on the
market.

This will come about, they explain,
because many owners will want to un-
load before the new law becomes opera-
tive. The key owner, it is explained, is
the broadcaster who buys a station, up-
grades it, and then sells in order to buy
into a larger market.

There's never any cloud that doesn't
have a patch of sunlight glinting through.
Although they oppose the FCC's sug-
gested regulation, brokers believe this
would at the same time help them meet
one of their prime problems. This is the

BROADCASTING, April 3, 1961

It's a happy time for advertisers. Each weekday
when Joey, the WSOC-TV Clown, gathers his live audience
around, many thousands of other Carolina young are with
him-and his sponsors-on Charlotte's channel 9.
This award-winner is typical of the local programming
that changed audience patterns here in America's
19th largest tv market. Buy WSOC-TV- a better buy.

WS6C-

CHARLOTTE 9- NBC and ABC. Represented by H-R

WSOC and WSOC-TV are associated with WSB and WSB TV, Atlanta, WHIO and WHIG-TV, Dayton
BROADCASTING, April 3, 1961

WILL FCC APPROVE APPLICATIONS? continued

limited number of stations on the mar-
ket for sale. This has been true for
many years.

"Our number one function," one
broker said the other day, "is to find
the stations. We've got plenty of buyers.
Always have."

All Is Not Glee ■ On the other hand,
all those who make their living negotiat-
ing broadcast station sales agree also
that after this sudden spurt some lean
years can be expected.

This dour attitude is predicated on the
fact that much of the interest in broad-
casting is due to its high rate of return
and rapid appreciation of property
worth.

If a buyer must hold onto his property
for at least three years before selling,
this thinking goes, the interest of many
potential buyers — especially the outside
investment money that has become in-
trigued with broadcasting — is going to
wane.

There is also another cloud on the

horizon, no bigger than a wisp at the
moment. This is the New Frontier.

One of the reasons why broadcast
properties have been so much in demand
is the cash flow which accrues to the
owner. These are the emoluments above
and beyond the net book values which
makes broadcast ownership an interest-
ing proposition, especially in most of the
smaller markets.

If the Kennedy administration puts its
tax-tightening program into action, these
benefits may diminish to such an extent
that station ownership may lose that
special financial glow.

There are other elements of the na-
tional administration which give pause
to those who study the broadcast station
market. One of these is the economy as
a whole. Undoubtedly, what's bad for
business generally is bad for broadcast-
ing station sales too.

The current economic recession is a
case in point. If this roll-back, soften-
ing, or what-you-may- call-it really gets

serious, there is a belief that this will
result in a heavier seller's market. Since
there are and probably always will be
buyers interested in good broadcast prop-
erty, this too may bring an upswing in
sales.

This upbeat, if it comes, may not be
any bonanza for station owners who are
selling. Already, according to several
brokers, the trend is for buying to
seek smaller down payments and longer
payouts. Where payments used to run
three to five years, it was pointed out,
many buyers are now looking for six to
eight year notes.

Above all, a softening of the general
economy means, it is emphasized, that
the buyer becomes more and more
interested in the overall quality of the
property and of the market. This has
not been exactly true up to now.

Brokers, nevertheless, are on the
whole sanguine. The past year, they
all say, was good, and 1961 will be bet-
ter — if. The conditional conjunction
mirrors the uneasiness felt by those
who do their work in this field of broad-
casting.

BROADCAST ADVERTISING

When tv viewing's up, reading's down

TV, MAGAZINES ARE BOTH COMPLEMENTARY, COMPETITIVE, NMS FINDS

Television viewing rises as reading de-
creases and vice versa. The first analyses
of Nielsen Media Service research bear
this out and fit into the A. C. Nielsen
Co. thesis that television and magazines
are complementary as well as competi-
tive. Or, stated in terms of the contro-
versy NMS created when it set out to
measure both audiences last year, you
don't compare apples and oranges. You
eat them both.

Darrell B. Lucas, marketing professor
who has been consulting with Nielsen
on the project, underlined this point last
week after a New York presentation. He
said NMS will make media choices
easier by enabling buyers to spot their
audiences, pick out "the dupes, the
cumes, the combos" and other refine-
ments. He appeared with Nielsen people
who showed sample NMS data gathered
the last half of 1960 to a large group of
time and space customers, broadcasters
and publishers.

To illustrate the contrary patterns of
viewing and reading, Don McGlathery,
NMS sales manager, analyzed a dual
schedule. For one week the advertiser
bought 19 daytime and 8 evening prime-
time tv network participations and a
four-magazine campaign made up of one
weekly issue, a monthly, Sunday supple-
ment and woman's magazine. For his
money he got 38.1 million tv homes

(28.8 million of them contacted more
than once) and 37.3 million magazine
homes. Of the tv homes, 10.5 million
were missed by magazines and of the
magazine homes, 9.7 million were
missed by tv. Here is the viewing-read-
ing pattern, in millions of homes, with
the right-hand column showing that the
number of homes reached by magazines
declines as volume of viewing (number
of tv contacts) increases:

Television

Magazines

Homes

Number of

Homes

Reached

Tv Contacts

Reached

9.3

6.6

9.1

6.8

5.0

5.7

4.1

5.2

5&6

3.5

2.0

1.7

Totals 38.1

27.6

Magazine Homes Not Reached

By Tv Schedule 9.7
Total 37.3

Of the 9.7 million homes missed by
the broadcast schedule, 6.7 million were
tv homes and 3.2 million were non-tv.

Viewing-reading tendencies followed
the same converse course in print vari-
ations of the same tv schedule as shown
by Mr. McGlathery. Case histories

showing how the advertiser can use
NMS to narrow down a schedule to
his specific market — car-owning males,
young females or whoever — also were
part of the presentation.

The Nielsen executive touched, too,
on an area where NMS has only
scratched the surface — audience pat-
terns within the two media — showing,
for instance, that within age groups,
situation comedies and weeklies exer-
cise a similarly strong pull on younger
audiences and taper off in the other
groups (see graph on page 40). An an-
alysis of income groups shows no such
obvious inter-media parallel, but within
tv demonstrates a lower-income pref-
erence for westerns and a dominance
of situation comedies and mystery
drama in middle and upper income
homes (see graph on page 40). The
three classes of magazine follow similar
income patterns; reading takes a dra-
matic spurt in middle and upper in-
come homes.

Rod Shearer, Nielsen vice president
who introduced the presentation, joined
Mr. McGlathery in emphasizing that
NMS only measures audiences and
makes no attempt to determine sales
efficiency or response. NMS is a con-
tinuing survey of major consumer maga-
zines and tv program audiences con-
ducted in the same national panel of

BROADCASTING, April 3, 1961

HRON is TV in Sf

BROADCASTING, April 3, 1961

3si

AUDIENCE PATTERNS

INCOME

TELEVISION
WESTERN

11§§§§P102
1888888888891
SITUATION COMEDY

ft^%^93
105
102

MYSTERY DRAMA

i^^^ l06
t^W1106

MAGAZINES
SUPPLEMENTS

I 171

■ 11 16

I 1126

WEEKLIES
■

112

132

MONTHLIES
I

2,500 homes. The tv check employs
the standard Nielsen combination of
"Audilog" and "Recordimeter" in homes.
Magazine reading is determined by a
"personal interview/ interest method"
that identifies what the subject has
read. Magazines measured are Ameri-
can Weekly, Better Homes & Gardens,
Good Housekeeping, Ladies' Home
Journal, Life, Look, McCall's, Parade.
Reader's Digest, This Week, Saturday
Evening Post and True Story.

SCHEDULE CHANGES

Only a few holes left open as
networks firm fall tv plans

Next fall's network tv schedule has a
firmer look to it now as compared to
only a few weeks ago (see fall sched-
ule chart, Broadcasting, March 13,
pages 28 and 29).

Additional advertisers and program-
ming decisions now are final with few
show "holes" left.

The pertinent changes are capsulated
as follows:

Sunday ■ The 7:30-8:30 period on
ABC-TV is in doubt with Kaiser ex-
pected to continue as one of the adver-
tisers in the period. Alberto-Culver
(Compton) and Singer (Young & Rubi-
cam) have joined Brown & William-
son (Bates) as sponsors in Bus Stop
(9-10) with some availabilities remain-
ing. Asphalt Jungle slated for 10-11
now has given way to Las Vegas
(Warner Bros.) with Brown & William-
son (Bates) and Miles (Wade) each
with an alternate half hour. CBS-TV
that night is solid now with Revlon
and P. Lorillard (Lennen & Newell)
joining Colgate-Palmolive in Ed Sulli-
van (8-9). NBC-TV has no change.

110

140

AUDIENCE PATTERNS

AGE OF HEAD OF HOUSE

TELEVISION
WESTERN

-40 ^^^107
40-54 ^^^ 97
55+ ^^^98

SITUATION COMEDY

-40 ^^^^113
40-54 ^^^102
55+ mmm 88

MYSTERY DRAMA

-40 f®$m$m m
40-54 1^^^ 105
55+ mm 84

MAGAZINES
SUPPLEMENTS

[

108
113

WEEKLIES
I

[

D 115
105

MONTHLIES
I

] 94

[

114

Monday ■ Johnson & Johnson (Young
& Rubicam) has joined the sponsors
for Surf side Six at 9 p.m. on ABC-TV,
and Alberto-Culver (Compton) has
bought into Adventures in Paradise at
10. Bristol-Myers and R. J. Reynolds,
for now, are out of I've Got a Secret
(10:30) on CBS-TV. NBC-TV has
87th Precinct firm for 9-10, and Sterl-
ing Drug (D-F-S) is added as a spon-
sor of Thriller at 10-11.

Tuesday ! Las Vegas is out of 9-10
on ABC-TV with The New Breed re-
placing it. Advertisers are Scott Paper
(J. Walter Thompson) and Johnson &
Johnson (Young & Rubicam) each with
alternate half hours and leaving a half
available. Tom Ewell is out of 9-9:30
on CBS-TV with Ichabod replacing it,
and advertisers Quaker Oats and P & G
remaining. On NBC-TV R. J. Rey-
nolds (Esty) is joining the advertiser
list in Laramie at 7:30, and Reynolds
Metals (Lennen & Newell) has signed
for an alternate hour of Dick Powell,
leaving a half available in that 9 p.m.
period.

Wednesday ■ On ABC-TV The Force
is now in doubt at 7:30-8:30. Alberto-
Culver (Compton) joins in sponsoring
Hawaiian Eye at 9, and A. C. Spark
Plugs (D. P. Brother) is in Naked City
at 10, leaving only one third of the
show available. On CBS-TV Alvin and
the Chipmunks now is sold out at
7:30-8 with General Toy Corp. joining
General Foods. Scott Paper Co. (JWT)
is in Father Knows Best which follows.
Wagon Train on NBC-TV is firm with
R. J. Reynolds, National Biscuit and
Ford at 7:30-8:30. The Joey Bishop
Show is being considered for the pre-
viously open but Lever and American
Tobacco-sponsored 8:30-9 period on
NBC-TV, while the Bob Newhart Show

(MCA package) at 10-10:30 has Seal-
test (Ayer) signed and is to be followed
at 10:30 by Brinkley's Journal.

Thursday ■ Ozzie & Harriet is out
of 7:30 on ABC-TV and Room For
One More (Warner) is in. Johnson &
Johnson (Y&R) is an added sponsor to
Donna Reed at 8-8:30. Frontier Circus
is identified as the 7:30-8:30 show for
CBS-TV while The Investigators is the
show selected for 9-10 on the same
network. NBC-TV's lineup: Brown &
Williamson (Bates) is joining the ad-
vertisers of The Outlaws (7:30-8:30)
leaving but one-third available. Dr. Kil-
daire (MGM-TV) will follow, 8:30-
9:30 with Liggett & Meyers (McCann-
Erickson) and Sterling Drug (D-F-S)
signed for portions of the program.
Buick (M-E) has made it a sell-out for
Mitch Miller at 10.

Friday ■ ABC-TV has placed Ozzie
& Harriet (Stage 5 Productions) in for
Room For One More at 7:30. The
Chimps is the title now for The Hatha-
way s at 8. American Chicle (Bates),
Whitehall (Bates), Ritchie (Kenyon &
Eckhardt), R. J. Reynolds (Esty), all
have renewed 77 Sunset Strip at 9, mak-
ing that program sold-out. Union Car-
bide (Esty), Alberto Culver (Compton)
and duPont (Ayer) now are signed for
The Corrupters though there's still some
time unsold in that 10-11 show on ABC-
TV. CBS-TV's moves include participat-
ing advertisers already in Rawhide at
7:30-8:30. Route 66 moves up to 8:30-
9:30. Father of the Bride, a General
Mills (BBDO) owned and sponsored
half-hour follows at 9:30. Twilight Zone
following at 10, may be expanded to an
hour format. NBC-TV's changes: an
untitled taped circus show at 7:30-8:30,
an open hour action period (three shows
considered are Las Vegas Beat, Porto-

40 (BROADCAST ADVERTISING)

BROADCASTING, April 3, 1961

ARE YOUR

O^mInuTe

Commercials

out a j Sea?

LOS ANGELES is famed for inge-
nuity — but even in Los Angeles,
no one has discovered how to put
a 60-second commerciai into a
20-second availability.

Thus your minutes are forced
to fringe times on some Los
Angeles stations. Or, marooned
within inferior programming on
other stations.

To give greater selling effective-
ness to your minutes in Los
Angeles, just turn the page . . .

Westinghouse Lamp Division,
Bloomfield, N. J., is heralding its
new caricature light bulb salesman,
Lamp Lighter, soon to be featured
in the company's television commer-
cials, newspaper and magazine ads
and in trade journals. Lamp Lighter,

fino and House of the Rue Riveria) fol-
lows. And at 9:30-10:30, 13 hours of
Dinah Shore will be sponsored by
American Dairy Assn. AT&T (Ayer)
will sponsor Telephone Hour on alter-
nate weeks. A public affairs show is
slated for 10:30-1 1.

Saturday ■ Few changes, excepting
Lawrence Welk is fully sponsored by
J. B. Williams (Parkson) 9-10, and
similarly the fights at 10 will be fully
sponsored by Gillette (Maxon), ABC-
TV. On CBS-TV. The Defenders is in
and Checkmate is out and the advertis-
ers stay put at 8:30-9:30. NBC-TV has
no Saturday changes.

New tv viewing record set

February is the month for breaking
tv viewing records. Television Bureau
of Advertising said last week that a
new all-time high in viewing was set
in February this year, surpassing the
previous peak viewing month of Feb-
ruary 1958.

On an average U.S. tv home viewing
basis the difference was only one min-
ute — six hours and eight minutes per
day vs. six hours and seven minutes
per day.

The jump in 1961 viewing was at-
tributed to the daytime where all time
periods showed increases over February
1960. The peak daytime hour was
Monday through Friday, 5 to 6 p.m.,
when 39.4% of tv homes had sets in
use.

Westinghouse says, resembles its new
shape eye-saving light bulb. H. E.
Plishker (1), lamp division merchan-
dising manager, and Charles E. Erb
(r), division marketing manager,
give Lamp Lighter his final once-
over.

Lever Bros, to be in 9
summer television shows

Lever Bros., New York, will have
sponsorship in at least nine nighttime
tv network programs this summer — re-
portedly a record tv program summer
total for the company. Lever last week
added two programs each from ABC-
TV and CBS-TV to its list of five current
shows which continue through the sum-
mer months.

Lever's new order is for one-minute
weekly participations on behalf of its
Swan Liquid. Lifebuoy, Pepsodent and
Air-Wick products. The programs, and
Lever's starting dates, are: Hawaiian
Eye (ABC-TV, Wed. 9-10 p.m.), for
26 weeks starting April 5; Adventures in
Paradise (ABC-TV, Mon. 9:30-10:30
p.m.), for 11 weeks starting July 3;
Father Knows Best (CBS-TV, Tue. 8-
8:30 p.m.), for 25 weeks starting April
4, and Gunslinger (CBS-TV, Thur. 9-10
p.m.), for 13 weeks starting April 6.

Summer carryovers for Lever prod-
ucts include: Candid Camera, Holiday
Lodge (summer replacement for the
Jack Benny Show), Checkmate, and
Have Gun— Will Travel, all on CBS-TV,
and Price Is Right on NBC-TV. Holiday
Lodge, which starts June 25 (Sun. 9:30-
10 p.m. EDT), is a comedy series star-
ring Wayne & Shuster. (See Broadcast-
ing, March 27, for complete schedule of
summer tv programs.)

4A sets pr campaign
for ad industry

After examining public attitudes,
leaders of the advertising agency busi-
ness have decided that advertising needs
a public relations program. So they're
preparing to launch one. It will have
two objectives: first, "to build confi-
dence in the integrity of advertising,''
and second, "to spread understanding of
advertising's vital role in our economy
of plenty."

This was announced last week by the
American Assn. of Advertising Agen-
cies. It said the new program had been
adopted by the AAAA board of direc-
tors and operations committee and
would be presented in detail to the
membership at a closed meeting April
20 during the association's annual meet-
ing at the Greenbrier, White Sulphur
Springs, W. Va.

The program was recommended by
Hill & Knowlton, public relations coun-
sel to the AAAA, after "a four-month
study and analysis of public opinion
toward advertising." The announce-
ment said "This study included a series
of depth interviews of opinion-trend
leaders in six key areas, including uni-
versity economists and sociologists,
business executives, writers, govern-
ment officials and clergymen. It took
into account recent opinion polls, cur-
rent literature and opinions within the
advertising industry. The firm also ex-
amined existing and proposed action
programs for improvement and for in-
creasing public understanding of adver-
tising.

Denver Truth Symbol'
gets mixed reception

Introduction of a Truth Symbol in
advertising by the Better Business Bureau
of Denver has resulted in mixed emo-
tions from advertisers and agencies. The
move supposedly would end alleged "ill
practices" in advertising.

To participate in the program, a mini-
mum charge of $180 is assessed. This
provides membership in the BBB, mats,
promotional material and the Truth
Symbol. Thus far of the 100 or so ad-
vertisers who have subscribed, more
than 90% are considered small with low
budgets.

Main objection to the Truth Symbol
plan is the effect of reverse thinking.
By not belonging to the plan, objectors
feel that they will be prejudiced against
— that their advertising is not honest be-
cause the Truth Symbol is not displayed.
The dissenters also do not feel that five
persons (the BBB) should have the right
to censor the advertising of other indi-
viduals, firms and competitors.

The plan, made operational over the

42 (BROADCAST ADVERTISING)

BROADCASTING, April 3, 1961

es continued opportunity
to program WGAL-TV in such
diversity and depth as to best
meet the widely divergent needs
desires of the many communities
WGAL-TV is privileged to serve,
s end we pledge the conscientious
use of Channel 8 facilities.

■■Ml

STEIN MAN STATION
Clair McCollough, Pres.

Representative: The MEEKER Company, Inc. New York • Chicago • Los Angeles . San Francisco

BROADCASTING, April 3, 1961

opposition of the National Better Busi-
ness Bureau, New York, has for the
most part, united the smaller advertising
elements while leaving the larger entities
in a pretty much undecided situation.

Five stations change
reps from networks

Three CBS affiliates and two from
NBC today are announcing changes
in their national sales representatives —
an outgrowth of the FCC order that
network spot sales organizations get
out of the rep business.

The CBS affiliated trio— WTOP-TV
Washington, WBTV (TV) Charlotte,
N. C, and WJXT (TV) Jacksonville
— has appointed Television Advertising
Representatives (Westinghouse Broad-
casting Co. rep firm) as its new na-
tional sales organization, effective June
25. WAVE-AM-TV Louisville, for-
merly represented by NBC Spot Sales,
switches to The Katz Agency, starting
June 4 with WFIE-TV Evansville, Ind.,
jumping to Katz as of last Saturday
(April 1).

TvAR, established in 1959 by West-
inghouse to serve its five owned and
operated stations (WBZ-TV Boston,
WJZ-TV Baltimore, KDKA-TV Pitts-
burgh, KYW-TV Cleveland and KPIX
[TV] San Francisco) was represented
in the negotiations with the three CBS
affiliates by President Larry Israel. The
deal, in the wind for several months
(Closed Circuit, Jan. 30), will bring
an estimated joint billings total of $7
million to TvAR.

Business briefly...

Liggett & Myers Tobacco Co., through
Dancer-Fitzgerald-Sample, N. Y., has
purchased part sponsorship of the hour
long Dr. Kildare series produced by
I MGM-TV which will broadcast on
I NBC-TV Thursdays 8:30-9:30 p.m.
starting in the fall. The company re-
cently announced it will not continue its
sponsorship of ABC-TV's The Un-
\ touchables after this season. Following
picketing and boycotting by the Feder-
ation of Italian-American Democratic
Organization in protest over alleged
overemphasis of Italians as gangsters
(Broadcasting, March 20, 27).

American Gas Assn., N. Y., will spon-
, sor a series of eight hour-long live
dramas adapted from motion pictures
' owned by the Selznick Co. on NBC-TV
' next season. Scheduled to be colorcast
on a one-a-month basis from October
1961 through May 1962, the movie titles
are: "Intermezzo," "Rebecca," "Spell-
bound," "Portrait of Jennie," "The Par-
adine Case," "The Farmer's Daughter,"
"The Spiral Staircase" and "Notorious."
Agency: Lennen & Newell, N. Y.

American Medical Assn., in cooperation

BROADCASTING, April 3, 1961

with Merck, Sharp & Dohme Div. of
Merck & Co., Phila., will sponsor an
NBC-TV special entitled Doctor B on
June 27 (Tue. 10-11 p.m. NYT). The
program, which will coincide with
AMA's annual meeting in New York,
will depict medical practice as seen
through the eyes of a family physician.
Based on actual incidents and filmed on
location in New Jersey, Doctor B was
produced by Ben Park and directed by
Harold Mayer with the cooperation of
the Hunterdon Medical Center in Flem-
ington, N. J. The network tv order is
Merck, Sharp & Dohme's first, and the
business was placed direct.

Procter & Gamble Co., Cincinnati,
which previously bought one-half of
ABC-TV's "Oscar" awards telecast on
April 17 (Broadcasting, March 13),
has also signed for a remaining available
quarter sponsorship. Kitchens of Sara
Lee, via Cunningham & Walsh, had tak-
en one quarter. P&G's agency: Benton
& Bowles Inc., N. Y.

Pabst Brewing Co., Chicago, will spon-
sor CBS Radio's exclusive coverage of
"The Triple Crown of Racing" in May
and June. The races and broadcast
times are: Kentucky Derby (May 6,
5:15-5:45 p.m. EDT); the Preakness

(May 20, 5:45-6 p.m. EDT), and the
Belmont Stakes (June 2, 4:45-5 p.m.
EDT). Agency: Kenyon & Eckhardt
Inc., Chicago.

Mattell Toys, through Carson/Roberts,
Beverly Hills, Calif., will sponsor a new
series of 156 animated cartoon programs
based on the comic book characters
"Beany Boy" and "Cecil, the Seasick
Sea Serpent" created by Bob Clampett,
on ABC-TV starting in January 1962.
The series will be produced by Snowball
Inc., cartoon producer, with Television
Artists & Producers Corp. financing and
distributing the cartoons. Production
budget for the full series was set at $2
million.

U. S. Brewers Assn., N. Y., will spon-
sor Summer on Ice — 1961" on NBC-TV
June 6 (Tue. 10-11 p.m. EDT).

Rep appointments...

■ WAVE-AM-TV Louisville, Ky.: The
Katz Agency, N. Y., effective June 4.

■ WLKW Providence, R. I.: Foster &
Creed as New England rep.

■ KTHT Houston and WTAC Flint,
Mich.: Robert E. Eastman, N. Y.

NIELSEN

TOP 10 NETWORK PROGRAMS

First Report for March, 1961
(Based on two weeks ending
March 5, 1961)

TOTAL AUDIENCE (t)

Rating

No.

U.S. Tv

homes

Rank

homes

(000)

Wagon Train

39.4

18,479

25 Years of Life

38.2

17,916

Gunsmoke

38.0

17,822

Rawhide

34.1

15,993

Andy Griffith Show

33.5

15,712

Have Gun, Will Travel 33.4

15,665

Candid Camera

32.6

15,289

77 Sunset Strip

32.4

15,196

Ed Sullivan Show

32.2

15,102

10.

Walt Disney Presents 31.3

14,680

AVERAGE AUDIENCE (*)

Rating

No.

U.S. Tv

homes

Rank

homes

(000)

Gunsmoke

36.3

17,025

Wagon Train

33.7

15,805

Have Gun, Will Travel 31.2

14,633

Andy Griffith Show

31.1

14,586

Candid Camera

30.5

14,305

Real McCoys

29.4

13,789

Dennis the Menace

28.1

13,179

Rawhide

28.0

13,132

My Three Sons

27.9

13,085

10.

Garry Moore Show

27.5

12,898

(t) Homes reached by all or any part of
the program, except for homes viewing only
1 to 5 minutes.

(t) Homes reached during the average min-
ute of the program.

Background: The following programs in
alphabetical order, appear in this week's
BROADCASTING tv ratings roundup. In-
formation is in following order: program
name, network, number of stations, spon-
sor, agency, day and time.

Candid Camera (CBS-175): Bristol-Myers
(Y&R), Lever (JWT), Sun. 10-10:30 p.m.

Dennis the Menace (CBS-167): Kellogg (Bur-
nett), Best Foods (GBB), Sun. 7:30-8 p.m.

Walt Disney Presents (ABC-171): General
Mills (DFS), Luden's (Mathes), Canada Dry
(Mathes, Derby (M-E), Simoniz (DFS),
American Chicle (Bates), Dow (NCK), Nor-
wich (B&B), Sun. 6:30-7.30 p.m.

Andy Griffith Show (CBS-177): General Foods
(B&B). Mon. 9:30-10 p.m.

Gunsmoke (CBS-201): Liggett & Myers (DES),
Remington Rand (Y&R), Sat. 10-10.30 p.m.

Have Gun Will Travel (CBS-164): Lever (1WD,
American Home Products (Bates), Sat.
9:30-10 p.m.

Garry Moore (CBS-161): Chrysler Corp. (Ayer),
S. C. lohnson (NLB). Polaroid (DDB), Tues.,
10-11 p.m.

My Three Sons (ABC-188): Chevrolet (C-E),
Thur. 9-9:30 p.m.

Rawhide (CBS-202): Philip Morris (B&B), Na-
tional Biscuit (M-E), Bristol-Myers (Y&R),
Drackett (Y&R), General Foods (B&B), Col-
gate-Palmolive (L&N), Fri. 7:30-8:30 p.m.

Real McCoys (ABC-171): P&G (Compton), Thur.
8:30-9 p.m.

Ed Sullivan (CBS-181): Golgate-Palmolive
(Bates), Eastman Kodak (JWT), Sun. 8-9 p.m.

77 Sunset Strip (ABC-174): American Chicle
Whitehall (both Bates), R. J. Reynolds
Esty), Beecham Products (K&E), Fri. 9-10
p.m.

25 Years of Life (NBC-166): Life (Y&R), Thur.,

March 2, 9:30-11 p.m.
Wagon Train (NBC-186): R. J. Reynolds (Esty),

Ford (JWT), National Biscuit (M-E), Wed.

7.30-8.30 p.m.

(BROADCAST ADVERTISING) 45

The boilers in the television spot pot

TVB REPORTS FIVE SPENT $21 MILLION OR MORE IN FIVE YEARS

There are ten U.S. brand advertisers
which have at least this in common:

Each has spent over $16 million in
gross time billings over the past five
years in spot television. Of the ten,
five accounted for more than $21 mil-
lion each.

The leading brand, Lestoil, an all-
purpose liquid household detergent, has
totaled $41,990,640 in billings. The
other nine and their totals: Maxwell
House coffee, $28,304,900; Alka Selt-
zer, $25,345,500; Kellogg cereals, $21,-
479,900; Viceroy cigarettes, $21,340,-
428; Robert Hall clothes, $19,938,610;
Coca-Cola, $19,165,120; Anahist, $17,-
994,450; Colgate dental cream, $16,-
650,620, and Duncan Hines cake mixes,
$16,098,880.

Unique Listing ■ The "top 10" in spot
over five years is believed to be a unique
listing, made possible with the release
of a special report prepared by the
Television Bureau of Advertising and
the N. C. Rorabaugh Co. which com-
piles the information.

The new data reflects a five-year
chronicle of the measured growth of
spot tv, to be published in the fifth
annual spot tv report (TvB-Rorabaugh) .
Reporting of the data was begun in
1955 by the two organizations because
a "disproportionately scant amount of
information existed about spot tv, un-
like network tv which was documented
since its inception."

As explained by TvB President Nor-
man E. Cash, it would not be possible

to "overestimate" the contribution of
the reports in the five years because
the information "has enabled us to
bring in new advertisers and increase
spot tv budgets of others." Stations
which have cooperated in compiling
the information, Mr. Cash says, have
rendered essential support to TvB and
others in promoting spot tv sales.

Though the report did not contain
the listing of the top 10 for the five
years, the compilation was made pos-
sible by the inclusion of 1960 figures
(which will be published in full soon)
And while these totals were not con-
tained in the special report, a multitude
of points are; for example:

Upward Climb » Total spot tv gross
time expenditures increased more than
50% in the five years, from over $397.6
million in 1956 to $616.7 million in
1960. Procter & Gamble, the largest
tv advertiser, tripled its spot tv budget
from over $17.5 million in 1956 to a
little over $54 million in 1960.

Miles Labs, the report notes, was
No. 10 in 1956. But last year Wm.
Wrigley, the No. 10 advertiser that
year, grossed over $7.8 million or 46%
above Miles' level. The 100th largest
advertiser almost doubled: from $797,-
330 in 1956 (American Bakeries) to
over $1.3 million in 1960 (Standard Oil
of California). The average spot tv
advertiser, meanwhile, increased expen-
ditures by nearly 80% in those five
years, from $90,000 in 1956 to $162,-
000 in 1960.

The flexibility pattern would appear
to be represented in dollars in this way:
spot tv's announcements and participa-
tions amounted to over $266.9 million
in 1956 but to more than $466.5 mil-
lion in 1960.

In the overall top 10, Maxwell House
coffee and Alka Seltzer have been on
the "honor roll" (first 10) all five years;
Robert Hall and Lestoil made it over
a four-year period; Coca-Cola and Kel-
logg over three years; Viceroy and Ana-
hist over a two-year stretch; Duncan
Hines and Colgate dental cream but
one year.

Still others qualifying for the magic
top 10 (but not cumulatively for thq
five-year period): Bulova. L&M cig-
arettes. Zest, Kent and Mr. Clean (all
two years), and Texize, Wonder Bread,
Wrigley, Marlboro, Philip Morris, Na-
bisco, Kool, Ford cars, Yuban and Fol-
ger, at least one year.

Enter Wrigley ■ Newcomers in the
top 10 list for 1960 only: Wrigley —
also No. 1 in the brand listing for the
year and a first appearance in the top
10 — increased its spending from under
a million dollars in 1956 to more than
$7.8 million in 1960; Ford cars, and
Yuban coffee.

The report finds an expanding com-
petition through new brands in many
product classes, which TvB interprets
also as possibly caused, in part at least,
by an expansion of the brands' use of
spot tv. In the five years, cigarette
brands went up from 23 to 36; spray

46 (BROADCAST ADVERTISING)

BROADCASTING, April 3, 1961

negative

Stations become important to people for
the things they avoid as well as the things
they do. Accentuating the negative: the
noisy intruder, the meager news coverage,
the lack of constructive programming based
on local needs, the quick device in place
of the sound service. A more positive ap-
proach over the years has helped 'bring
each of our radio, and television stations
the most responsive audience in its cover-
age area. People listen. People watch.
People know.

toe\SsTii5gtonTost I

broadcast division

WTOP-TV CHANNEL 9 WASHINGTON, D. C. ^
WJXT CHANNEL A JACKSONVILLE, FLORIDA^
WTOP RADIO, WASHINGTON, D. C.

BROADCASTING, April 3, 1961

— PERSPECTIVE ON THE NEWS '

Madow report may quiet ratings critics

TURNING PROBE TO EXPERTS FAVOR TO SERVICES

The so-called Madow Report on
television ratings (Broadcasting,
March 27), which many people had
expected to light a fire under the rat-
ing services, seems on examination
more apt to have the effect of a fire
extinguisher.

Now that the report has been in
circulation for 10 days and is begin-
ning to be read, the consensus is
that its chief effect will be to make
it harder for rating service critics to
continue the attacks they like best to
make. These are the attacks — espe-
cially frequent in the past couple of
years — based on charges that survey
samples are too small, that different
findings by two different services au-
tomatically mean that one or both
services are wrong, that ratings are
hypoed beyond reality by special pro-
motions, that ratings put "good"
programs off the air or keep "bad"
ones on, or that ratings are just plain
"evil."

On all these points the report gives
the rating services a reasonably clean
bill of health, and in that respect it
may be expected to quiet (but not
necessarily silence) the most vocal
critics. It is not expected to do much
more than that. But this does not
mean that more will not be done.

For one thing, the report, while it
also went into so-called "policy"
questions regarding the use of rat-
ings, is designed basically as "an ex-
amination and evaluation of the sta-
tistical methods" used by the serv-

starches from none in 1956 to nine last
year; U.S. auto brands from 18 to 26
and liquid detergents from 2 to 8.
Other material in the report:
A widely differing use of the medium
by competing products: In the cigar-
ette field, TvB reports, Lucky Strike
spent 76.1% of its spot tv budget in
the first six months, while Viceroy spent
60.2% of its spot tv budget in the
second six months of 1960. Among
headache remedies, Anacin was active
by 92.8% in nighttime periods, while
St. Joseph Aspirin was 92% in daytime;
in beer, 62.9% of Anheuser-Busch's
budget was for announcements, Fal-
staff's budget was largely for programs
(51%) and Carling had a near even
split among three: announcements, IDs
and programs.

An ability to promote ideas: more
than 35 associations, councils and bu-
reaus used the medium in 1960, in-
cluding coffee, lamb, cherries, pine, tea,

ices. It is therefore essentially tech-
nical.

FTC Probe Different ■ This ap-
parently is not at all the case in an-
other investigation currently in prog-
ress — the thus far little publicized
study being conducted by the Federal
Trade Commission (Broadcasting,
May 9, 1960). FTC has not officially
revealed what it's after, but the
agency's very nature justifies specu-
lation that the FTC is hunting mis-
usage of ratings. This might be
either on its own motion or on the
basis of complaints filed by stations
or others, and presumably would be
directed at alleged misuse of rating
information in station advertising or,
possibly, alleged abuse of ratings by
agencies in their buying practices.

If this is the case and if FTC pro-
ceeds to make specific charges — or
even to draw up standards for the
use of ratings in advertising — then
the result could be much more than
the Madow Report itself seems apt
to lead to, and explosive to boot.

There is, of course, at least a
mathematical chance of further ac-
tion based on the momentum of the
Madow Report alone. The report
offers a long list of recommendations
having to do mostly with spelling out
more clearly the range of accuracy
or inaccuracy of the figures in any
given rating report and with proce-
dures that the services should intro-
duce and/ or follow to insure that

wine, seeds, insurance, cement, motor
boats, oil heat and savings banks.

And strong in selling expensive, "con-
sidered" purchases: 125 household ap-
pliance companies, 56 makes of auto-
mobiles, 4 farm tractors, 7 trucks, 3
swimming pool companies, 5 motor
boat advertisers and 8 foreign airlines,
all in 1960 alone.

Other data in the report studies spot
tv's market-by-market flexibility, includ-
ing regional differences in marketing.
In numbers alone, 530 advertisers used
spot tv in early 1949, the 2,000 level
had been reached by 1953, 3,000 by
1955, the 4,000 level in 1956; the num-
ber dropped to 3,807 in 1960, the slight
decline coming from advertisers spend-
ing under $20,000 annually (and the
greatest spending increase coming from
advertisers above the $1 million level).

Announcements and participations in-
creased by 75% in billing volume over
the five-year period; ID's by 42%; pro-

their techniques are accomplishing
what they purport to accomplish.

These recommendations could
conceivably be written into law, but
there has been no indication that any
such attempt will be made. On the
contrary, Rep. Oren Harris (D-
Ark.), who up till now has seemed
wedded to investigation of the rat-
ing services and for whose Regula-
tory Agencies Subcommittee the
Madow Report was prepared, said
that he expected no legislative pro-
posals to result from it.

Moreover the report itself says
that its recommendations "should not
be applied only to the rating serv-
ices" but also to "market research
surveys in general," which would be
a far bigger can of worms for a
legislative committee to sort out.

Monroney Interested ■ In Con-
gress, that leaves the Senate, where
Sen. A. S. Mike Monroney (D-
Okla.) has shown more avid interest
in ratings than anybody on either
side of Capitol Hill. With Sen. War-
ren Magnuson (D-Wash.), who as
chairman of the Senate Commerce
committee has indicated no desire to
yield sole custody of the ratings ques-
tion to colleagues on the House side,
Sen. Monroney could continue to
push for an investigation there. But
to do so the Senators would be al-
most compelled to ignore the exist-
ence of the Madow Report or, recog-
nizing it, to push into areas that it
treats slightly if at all.

The report also contains one pro-
posal — aside from the technical pro-
cedures for the rating services —

grams remained about the same. As
for the total share of the spot tv dollar:
announcements-participations rose from
67 cents to 76 cents; programs were
down from 21 cents to 13.6 cents and
ID's from 11.8 cents to 10.8 cents.

Here is the TvB look at the top 10
brands in 1960's spot tv:

No. 1, Wrigley Chewing Gum hit
the top 10 at the top first time, in-
creased from under a million dollars
in 1956 to $7,810,000 in 1960; No. 2,
Lestoil is down from $17,627,000 in
1959 but is still spending $7,107,000
in spot tv. Back in 1956 when all its
dollars were in spot tv, all it had was
$807,630; No. 3, Maxwell House coffee
has been in the top ten all five years, i
is now at its all-time high; No. 4,
Kellogg cereals has been in the top ten
for three of the past five years, up a
million dollars from 1956; No. 5, Mr.
Clean spends $5,043,000 in 1960 and
wasn't even on the market in 1956 or

48 (BROADCAST ADVERTISING)

BROADCASTING, April 3, 1961

which it recommends on an industry-
wide basis. This is the formation of
an Office of Research Methodology
which would conduct or commission
research designed to improve both
audience research techniques and the
use of ratings information and also,
presumably, help keep the various
rating services on their toes.

This idea seems to have fair sup-
port and insignificant chances. Few
agency or media researchers who
have given it any thought will argue
that the idea is bad.

The report finds a lot of defi-
ciencies in rating services, but it does
not say much that the services have
not been willing to acknowledge all
along. It says local ratings, especially
those in the smaller markets, are
apt to be less accurate than national
ratings, but the people who do, buy
or use research are familiar with this
phenomenon. They also know, as
the report points out, that small mar-
kets and small stations are more like-
ly to get hurt — however inadvertent-
ly — by rating errors, and they also
know, and the report acknowledges,
that accuracy could be improved at
all levels by more expensive surveys.

Expense an Item ■ But who wants
to pay more when the studies already
cost as much as anybody cares to put
up and the chief users are not de-
manding anything more sophisticated
anyway? The answer is practically
nobody and the report seems to con-
cur.

One recommendation would com-
pletely overhaul a cornerstone of
current advertising lingo. It proposes

that the term "dollars per thousand,"
usually called "cost per thousand,"
be abolished. Computations on this
basis, the report contends, can pro-
duce dollar estimates that are "seri-
ously too high" if the survey sample
was relatively small and the rating
involved was less than 5 or even 10.
Instead, the report advocates the
term "homes per hundred dollars, or
perhaps even better, audience per
hundred dollars" with the estimate
including "not only the estimate of
homes but also the estimate of peo-
ple and the composition."

Formidable ■ Word of this recom-
mendation apparently was slow to
gain circulation. There was little re-
action to it last week, although it
was acknowledged that "40,000
homes per $100," instead of "$2.50
per thousand homes," could sound
pretty formidable aside from any
mathematical advantages it might
have.

But neither this nor the other rec-
ommendations in the report will give
much aid and comfort to those who
have bludgeoned ratings systems the
most. It's conceivable but not likely
that they could try to discredit the
Madow committee. The fact that
the committee was set up through
the American Statistical Assn., not
to mention the standing of the com-
mitteemen themselves — Dr. William

G. Madow of Stanford Research In-
stitute, Dr. Herbert Hyman of
Columbia U. and Dr. Raymond les-
sen of Ceir Inc. — would tend to dis-
credit any discrediting attempt be-
fore it started.

1957, reached $421,300 in 1958.

No. 6, Alka Seltzer is another five-
year top ten brand, spending $4,846,-
000, almost a million under last year
but ahead of 1956; No. 7, Kent with
$4,667,000 in 1960 spent only $188,280
automobile to reach the top ten brands:
in 1956; No. 8, Ford cars is the only
was regional in 1956 with total spot
No. 9, Yuban Coffee with $4,615,000
automobile to reach the top ten brands;
television budget of $65,670; No. 10,
Folgers Coffee is regional and spending
over 2V6 times more than in 1956.

Agency appointments...

■ Westinghouse Broadcasting Co., N.
Y., appoints Grey Adv., that city, as its
advertising agency. Grey will also repre-
sent the newly-formed WBC Productions
Inc., Television Advertising representa-
tives Inc., and AM Radio Sales, all
WBC subsidiaries.

■ Chesbrough-Pond's Ltd. appoints
BBDO International as agency in the
United Kingdom for two additional
Vaseline products — Vaseline medicated
shampoo and Vaseline hair tonic. Tele-
vision, newspapers and magazines will
be used for both products.

■ Bali Brassiere Co., N. Y., to Fletcher
Richards, Calkins & Holden Inc., N. Y.

■ Import Motors of Chicago Inc
Northbrook, 111. (Volkswagen), to Doyle
Dane Bernbach Inc., Chicago. Midwest
radio is to be used.

■ Blue Magic Co., Lima, Ohio (Easy
Monday laundry products), to Garfield
Adv. Assoc., Detroit. Radio-tv are to
be used.

■ Peugeot Inc. (imported cars) to
Papert, Koenig & Lois, N. Y., switching
$250,000 account from Needham, Louis
& Brorby.

STOCKHOLDERS, TOO

L&M president questioned
about 'Untouchables' axing

The polemic ABC-TV crime series
The Untouchables, which Liggett &
Myers Tobacco Co. will not renew in
October, came under stockholder ques-
tioning during the cigarette company's
annual meeting for stockholders held
last week in Jersey City, N. J. A young
stockholder, identified as Evelyn Y.
Davis, and one of the more than 250
in attendance, asked William A. Blount,
company president, if the tv program
had been cancelled because of "public
pressure." The L&M executive denied
the contention and blamed ABC's in-
sitence on shifting the program from
its present Thursday, 9:30-10:30 p.m.,
EST time slot to a proposed Thursday,
10-11 p.m., EST period (Broadcasting,
March 20, 1961) for the cancellation.
Mr. Blount declared that on any night,
excepting Friday or Saturday, 10 p.m.
was not considered prime time. "We
were paying for prime time and not
getting it," he said.

Miss Davis then asked if the com-
pany had "so little influence that it can
be pushed around by the network?"
Mr. Blount replied that there wasn't
much that could have been done about
the situation and compared it with buy-
ing advertising space in a newspaper.
"I can no more tell the publisher of
The New York Times where to place
my ad than I could dictate to ABC,"
he declared. He labelled the network's
decision to change the series' time slot,
an "arbitrary" one and asserted that he
hated being the "guinea pig" in an
experiment.

Mr. Blount went on to add that the
background of The Untouchables, which
concerns itself with the lawless prohi-
bition era of the '20's, also influenced
the cancellation. He said that when the
tv series was first bought, two years
previous, it set out to cover an his-
torical period. "We think the program
covered it honestly and faithfully," the
company official said, "but after two
years we realized that it couldn't cover
the period historically anymore — it had
to be fictionalized." He pointed out
that this caused concern among Italian-
American groups.

"The last thing in the world we
wanted," Mr. Blount claimed, "was to
cast any reflection against the Italian
people. They have made too many
contributions for that. We're sorry if
any of them took offense."

Members of the Federation of the
Italian-American Democratic Organiza-
tions of New York, who were sched-
uled to picket the meeting failed to
make an appearance (see story, page

BROADCASTING, April 3, 1961

Trick beer consuming devices on television

CODE BOARD SAYS THEY'RE USED TO GET AROUND RULES

NAB's Tv Code Review Board stepped
in last week with a warning that beer ad-
vertisers are getting around the code
ban against on-camera consumption by
using photographic tricks. This practice
"seems to be on the increase," it said.

The board also issued a warning
covering contests or promotions in-
tended solely to "buy" an audience with
prizes, a code-violating practice. And
it cautioned code subscribers to pay
special attention to commercials for
bulk or liquid weight-reducing products.

What the board is shooting at in beer
commercials, it indicated, are such
gimmicks as tilting a glass to the side
of the screen with implication the con-
tents are being drunk, flip-flop tech-
niques by which a full glass suddenly
is empty though the holder hasn't put
it to his lips, and the use of glasses
equipped with a tiny hole in the bottom
and a suction device that slowly with-
draws the contents.

"The advertising of beer and wines
is acceptable only when presented in
the best of good taste and discretion,"
the board reminded in citing the long-
standing code rule. "No instances of the
actual on-camera consumption of the
product has been brought to the board's
attention recently. However, the use of
special photographic techniques which
show first a full glass of beer and then
an empty one seems to be on the in-
crease.

"It is the board's opinion that to
imply consumption of the product by
such devices is at variance with the
spirit and intent of the good taste pro-
visions. . . . Any commercials which
seem to subvert the language or spirit
of the code through 'implied' drinking
sequences should be seriously reconsid-
ered before broadcast." The board
urged subscribers to review wine or beer
commercials that make "covert appeals
to younger people."

Directing its attention to weight-re-

ducers, the board advised subscribers to
check these points: any implication of
a specific weight loss over a given peri-
od of time for all users; unqualified
reference to satisfying the appetite and
to a weight reduction that is quick and
easy: implication that consumers can
or should use any product for the to-
tal diet without proper medical guid-
ance: encouragement of self-diagnosis."

As to audience buying, the board
noted "a minor rash" of such program-
ming had developed on the West Coast
and now has moved into the Midwest.
"The usual formula has been tied in
with late movies," the board said.
"Viewers are rewarded with prizes for
being able to identify something con-
nected with the program such as the
leading star, or a specific scene. The
station calls viewers at random and
those who can answer the question
come out winners.

"Other contests are variations of this
fundamental pattern. What causes
these contests to cross the code is that
it is almost impossible to answer the
question correctly without viewing the
station."

Most contests of this type have been
modified in consultation with the code
staff so they now meet code acceptance,
and others have been dropped, accord-
ing to the board.

Prudential to renew
Twentieth Century'

The Prudential Insurance Co. of
America next fall will continue The
Twentieth Century series on CBS-TV
it has sponsored the past four years.
The only change: the time period will
be moved from 6:30-7 p.m. to 6-6:30
p.m. Sundays.

Earlier this year, Reach, McClinton.
Prudential's advertising agency, had in-
dicated a study was made to find a

program to create even greater "agent
motivation" for Prudential representa-
tives (Broadcasting, March 17, 1961).
Among the several shows Prudential
considered buying but finally rejected
was ABC-TV's Room for One More.

Prudential's president, Louis R.
Menagh, said the company decided to
renew The Twentieth Century series
because of its "high public service and
educational values"; that Prudential be-
lieves it can make a "greater public
contribution by informing as well as
entertaining."

It was disclosed, moreover, that re-
action from the field, from the com-
pany's agents and from the public, sup-
ported the firm's decision to stay with
the show.

The series last year cost the company
approximately $3.8 million in time and
talent.

Ad Council may start
overseas propaganda

The Advertising Council is thinking
of adding national propaganda overseas
to its functions and has named Henry
M. Schachte, executive vice president of
Lever Bros., to head an exploratory
committee. Mr. Schachte, with council
chairman Leo Burnett, President Theo-
dore S. Repplier and a dozen others are
looking into ways and means.

The Ad Council board acted to set
up the "Overseas Information Explora-
tion Committee" following a proposal
by Mr. Repplier saying there is a dan-
gerous public relations vacuum in the
U.S. government. Already the council
acts as an unpaid public relations de-
partment with such campaigns as those
to bolster economic confidence, define
national goals and teach the public about
communism.

Referring to communist world gains,
Mr. Repplier said the U.S. Information
Agency "can scarcely do the all-out
propaganda job that our national in-
terest requires." The Advertising Coun-
cil could bring advertising skill to bear
and become the focal point for overseas
propaganda requests, producing such
specific aids as university kits and anti-
communist films, he said.

Doner wins art awards

W. B. Doner & Co., Baltimore, took
top honors in last month's 1 1th Annual
Baltimore Art Directors Club Compe-
tition winning 14 of the 33 awards.
A total of 600 entries was received
from sources throughout the Baltimore
area. Doner swept both television firsts
(for 10- and for 20-second spots) with
Ed Trahan the producer on each oc-
casion. The 10-second spot was for
Wilkens coffee. Allegheny Pepsi-Cola
Bottling Inc. was the 20-second client.
Other 31 awards were outside the
broadcast field.

BROADCASTING, April 3, 1961

ARBITRON'S DAILY CHOICES

Listed below are the highest-ranking
television shows for each day of the
week March 23-29 as rated by the
multi-city Arbitron instant ratings of

the American Research Bureau. These
ratings are taken in Baltimore, Chi-
cago, Cleveland, Detroit, New York,
Philadelphia and Washington, D. C.

Date

Thur., March 23
Fri., March 24
Sat., March 25
Sun., March 26
Mon., March 27
Tue., March 28
Wed., March 29

Program and Time

The Untouchables (9:30 p.m.:
Flintstones (8:30 p.m.)
Gunsmoke (10 p.m.)
Candid Camera (10 p.m.)
Danny Thomas (9 p.m.)
Garry Moore (10 p.m.)
Perry Como (9 p.m.)

Network

ABC-TV
ABC-TV
CBS-TV
CBS-TV
CBS-TV
CBS-TV
NBC-TV

Rating

22.8
22.2
30.3
26.2
21.2
25.3
17.7

50 (BROADCAST ADVERTISING)

inmnMi m iB ai BHIIBWIiBBiaBBMWffll

LEFT TO RIGHT: FAR R ELL SMITH, 1-3 PM / BILL OWEN, 4-6 AM / CHARLIE GREER (STANDING), II AM-) PM / SCOTT MUNI, 10 PM - 12 AM / JACK

'M / HERB OSCAR ANDERSON, 6-10 AM / CHUCK DUNAWAY, 7:15-10 PM

THE

mmg

SWING
INTO

annuo

They're the Swingin 7 from 77. ..New York's Going-
Places Station . . .with the big bright, beautiful sound
of Radio WABC! Hear them every day on Channel 77
with Your Kind of Music ... First Person News...
First Person Features ... It's the
the sound difference...

THE SOUND OF NEW YORK. ..RADIO

listening fun with

BROADCASTING, April 3, 1961

52). Instead stockholders were greeted
by a lone picket who was demonstrating
against The Untouchables on behalf of
Michael Esposito, a politician who is
running for councilman in Jersey City.
If the stockholders were cheered By
the absence of a large force of pickets
they quickly sobered when the meeting
started. They were told, among other
things, that sales and earnings for the
first quarter of this year will decline
from a like period in 1960.

Boycott against L&M
called off by FIADO

The Federation of Italian-American
Democratic Organizations of New York
was reported last week to have called
off its boycott of Liggett & Myers prod-
ucts. It said the tobacco company had
met its demands regarding sponsorship
of The Untouchables.

Rep. Alfred E. Santangelo (D-N.Y.),
president of the state federation, said
the tobacco company, which had al-
ready announced plans not to renew
sponsorship of the high-rated ABC pro-
gram next fall, had agreed on March 24
to withdraw immediately from those
programs to which the federation ob-
jects. These are programs with an abun-

dance of Italian-pamed characters in
fictionalized situations.

This means, according to the con-
gressman, L&M will sponsor only five
remaining Untouchables episodes — on
April 13, April 27, May 11, May 25
and June 8. The March 30 episode was
also approved by the federation for
L&M participation.

Reports circulating in New York and
Washington to the effect that the cease
fire was agreed to because of pressure
put on Rep. Santangelo by persons con-
nected with the program were denied
by the congressman. "We called off the
boycott because we got what we want-
ed," he said. "We're satisfied with what
L&M is doing." Plans to picket the
L&M board of directors meeting in Jer-
sey City, N. L, last week were cancelled
for the same reason, he added.

He also reported that the proposed
boycott of another Untouchables spon-
sor, Armour & Co., is still pending. The
decision to move against Armour was
voted by the federation two weeks ago
(Broadcasting, March 27), but action
has not yet been taken.

Meanwhile, differences that arose be-
tween the federation and the Italian-
American League over handling of The
Untouchables case (Broadcasting,
March 27) were reported settled.

Ray Conniff to produce
radio-tv commercials

Ray Conniff, composer, arranger and
conductor, has expanded his musical
endeavors to include commercial pro-
duction for both radio and television.
Mr. Conniff hopes to offer a "new
sound" to singing commercials and
musical backgrounds.

His records in the past two and a
half years reportedly have grossed over
$10 million in sales. Mr. Conniff plans
to create sounds to fulfill the desired
image of each individual advertiser.

More information may be obtained
by writing to Ray Conniff Enterprises,
15022 Ventura Blvd., Sherman Oaks,
Calif. Telephone: State 9-8101.

Motion picture ad budget

American International Pictures has
set an advertising and exploitation bud-
get of approximately $7.5 million to
promote its new pictures. They will
be released under a new policy of "one
motion picture blockbuster a month,"
during the company's seventh anniver-
sary year, AIP president James H.
Nicholson announced. Television, in-
cluded in the AIP advertising schedule
for the first time, will get approximately
35% of the over-all budget. Another
15% will go for radio and the remain-
der for national newspaper supplements
and magazines. The Goodman Organi-
zation, Los Angeles, is the AIP agency.

GMM&B acquires Chicago's Western agency

MERGER MEANS $6 MILLION INCREASE IN BILLINGS

In its second merger move in six
months, Geyer, Morey, Madden & Bal-
lard Inc., New York, has acquired the
$6 million billings of Western Adver-
tising Agency Inc., Chicago. In a
joint announcement today (April 3),
Sam M. Ballard, president of GMM&B,
and G. B. Gunlogson, board chairman
of Western Adv., said the merger is
effective immediately. Mr. Gunlogson
becomes director and member of the
executive committee of GMM&B.

With the merger, Western Adv. be-
comes a division of GMM&B, and will
continue its present operations in Chi 7
cago and in Racine, Wis. Donald J.
Powers, senior vice president of GMM-
&B and manager of the Chicago office,
becomes chairman of the Western di-

vision executive committee. Lee H.
Hammett, Western Adv.'s president, will
retain his title. Western Adv. was
founded in 1915, Geyer in 1911.

The addition of Western's billings of
some $6 million raises GMM&B's total
volume to approximately $40 million,
Mr. Ballard disclosed. Late last year
the agency acquired The Caples Co.,
also a Chicago agency (Broadcasting,
Nov. 7, 1960).

Mr. Gunlogson said a primary reason
for his agency's interest in joining with
GMM&B was "the opportunity to ex-
pand our services to our clients through
the Geyer facilities." Geyer maintains
regional offices in Detroit, Dayton, Chi-
cago, Omaha, Los Angeles and Port-
land, Ore.

Mr. Ballard Mr. Powers

52 (BROADCAST ADVERTISING)

Mr. Hammett

Mr. Gunlogson

Timebuyer creativity

NBC Spot Sales has sent ques-
tionnaires to 1,200 media people
in its eighth Timebuyer Opinion
Panel, this one devoted to "Crea-
tivity in Timebuying." Richard H.
Close, vice president of NBC Spot
Sales, said last week the study
would be one of the most mean-
ingful so far, serving to help es-
tablish more definitely the position
of the timebuyer in the broadcast-
ing industry today.

Bill Fromm, new business and
promotions manager of NBC Spot
Sales, who created the Timebuy-'
er Opinion Panels in 1958, is
supervising the new study, offered
as a service to the industry. Sam-
ple questions deal with the time-
buyer's information on an ac-
count's distribution, marketing po-
sition, campaign strategy and copy
and the timebuyer's discretionary
power to re-allocate money, to
exercise judgment in buying and
to take into consideration rating
services other than those sub-
scribed to by the agency.

BROADCASTING, April 3, 1961

NOW! WWRL GIVES 50,000 WATTS

(Effective Radiated Power)

There's a big new sound in town . . . aimed at New York's big Negro/Puerto Rican market.
And WWRL gets to the heart of this market with 50,000 watts of effective radiated power (thru
high efficiency antenna array) in its major lobe ... the area where most Negro/Puerto Rican
families live. Remember: your dollar buys sell on WWRL.

New power! Louder & clearer to reach New York's big Negro/Puerto Rican Market

BROADCASTING, April 3, 1961 53

THE MEDIA

PROXY FIGHT SEEN AT NTA MEET TODAY

Stockholders hint skulduggery in WNTA-TV sale, other moves

A turbulent annual meeting of Na-
tional Telefilm Assoc. 's shareholders is
expected today (April 3) in New York.
Sharp questioning is expected from
some stockholders who challenge the
company's intention to sell WNTA-TV
New York and some who say they'll ask
about the company's relationship with
National Theatres & Television, once
the parent company and now the holder
of 38% of NTA's outstanding stock.

Two shareholders of both NTA and
NT&T last week told why they launched
a proxy fight against NT&T (Broad-
casting, March 27). The leaders in
the proxy battle are Leonard Davis, a
New York group insurance consultant,
and Philip L. Handsman, a New York
attorney. They said they solicited proxy
votes from about 20,000 NT&T share-
holders asking support at that com-
pany's annual meeting in Beverly Hills
April 1 I . Messrs. Davis and Hands-
man asked that they be elected to NT&-
T's board and that David Berdon & Co.,
certified public accountant, be appointed
to conduct an independent investigation
"into the maze of private dealings which

we believe . . . were not at arms length."

Support Claimed ■ Messrs. Handsman
and Davis said shareholders in both
companies will ask some "sharp ques-
tions" at both annual meetings. The
two oppose the sale of WNTA-TV,
which they call "a major asset" of NTA.
Mr. Davis warned that if the station is
sold without the consent of two-thirds
of the stockholders, he may consider
starting a stockholder's derivative court
action.

In their proxy solicitations, Messrs.
Davis and Handsman sharply criticized
NT&T management. They said NT&T's
earned surplus slumped from $12 mil-
lion to $8 million and attributed this
decline to the NTA "debacle." (NT&T
acquired 88% interest in NTA in 1959,
but last September spun off all but 38%
to shareholders).

An NTA proxy statement to stock-
holders lists these officers who received
more than $30,000 remuneration in
1960: Ely A. Landau, resigned as board
chairman to bid for WNTA-TV, $52,-
000; Oliver A. Unger, president of the
company last year and now board

chairman, $45,000; Ted Cott, vice presi-
dent, station operations, $45,000, and
Samuel P. Norton, director and vice
president, business and legal affairs,
$32,250.

Emphatically denying the Davis-
Handsman charges that NT&T is being
run as a "private club for the benefit
of certain directors," NT&T President
Eugene V. Klein asserted Wednesday
(March 29) that "Mr. Davis is using
our company only as a vehicle to further
his whim of turning from the insurance
business into movie and television pro-
duction, via NTA in which we have
38% of the stock."

Mr. Klein made his comments in
Los Angeles immediately after state-
ments by Mr. Davis.

'Half-Truths' ■ Mr. Klein described
Mr. Davis' statements as "only half-
truths," and said that within the last six
months NT&T shareowners have re-
ceived stock dividends equal to 90
cents per share; that in the 1960 fiscal
year the company paid a cash dividend
of 12V2 cents per share and two 2%
stock dividends with current market
values totaling 40 cents.

The statement that NT&T sold $15
million worth of theatre properties "is
completely incorrect," Mr. Klein said,
denying implications that the sales were
forced to meet losses on NTA. Condi-
tions change with the times, he com-
mented, and downtown theatres, once
very profitable are not so today. NT&T
theatres with a net book value of $4,-
134,000 and which had been operating
at a loss, were sold for $5,448,000, he
said. "We never sold a theatre to raise
cash," Mr. Klein stated, reporting that
NT&T now has on hand $11 million
in cash and short term Government
securities. NT&T has been purchasing
drive-in theatres and sites and is negoti-
ating for other such properties, he said.

Charges that NT&T directors had
been using their positions in the board
to feather their own nests were indig-
nantly and explicitly denied. Such
charges, Mr. Klein said, are unwar-
ranted "character assassination" of in-
dividuals who have given service to the
company over the years.

Changing hands

ANNOUNCED ■ The following sales of
station interests were reported last week
subject to FCC approval:

■ KPRO Riverside, KROP Brawley,
KREO Indio and KYOR Blythe, all
California: Sold by Morris Pfaelzer and
Sherrill C. Corwin to Tom E. Foster,
Tolbert Foster, W. E. Dyche Jr., John
Blake and Edgar B. Younger for $450,-
000. Messrs. Foster and Dyche own

the sales we
reject . . . prove
our worth

In selling or buying a broadcast property, one of your
greatest protections is Blackburn's often demonstrated
willingness to reject a sale rather than risk our
reputation. For our business is built on confidence,
and no single commission can be worth as much
as our good name. Why hazard the risks of negotiating
without benefit of our knowledge of markets,
of actual sales, of responsible contacts?

BLACKBURN & Company, Inc.

RADIO • TV • NEWSPAPER BROKERS
NEGOTIATIONS • FINANCING • APPRAISALS

WASHINGTON, D. C. CHICAGO ATLANTA BEVERLY HILLS

James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Sclph

Jack V. Harvey William 8. Ryan Stanley Whitaker Calif. Bank Bldg.

Joseph M. Silrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd.

Washington Building Chicago, Illinois Healey Building Beverly Hills, Calif.

STerling 3-4341 Financial 6-6460 JAckson 5-1576 CRestview 4-2770

BROADCASTING, April 3, 1961

KGUN Tucson and KDET Center
(Tex.). Stations, all constituting Im-
perial Broadcasting System, have fol-
lowing facilities: KPRO, 1 kw on 1440
kc; KROP, 1 kw day and 500 w night
on 1300 kc; KREO, 250 w on 1400 kc;
KYOR, 250 w on 1450 kc. Broker was
Blackburn & Co.

■ WTAW College Station, Tex.: Sold by
Lee Glasgow and Hardy Harvey to John

H. Hicks Jr. and associates for $109,-
000. Mr. Hicks and group own KOLE
Port Arthur, Tex. WTAW will be man-
aged by Bill Watkins, now at KOLE.
The College Station outlet is 1 kw day-
time on 1 150 kc.

■ WFCT Fountain City, Tenn. : Sold by
James Welsh, J. Francke Fox and others
to Robert K. Richards and Frederick L.
Allman for $60,000 plus assumption of
$15,000 in liabilities. Messrs. Richards
and Allman own one-third each of
WKBZ Muskegon, Mich., and 50%
each of WKYR Keyser, W. Va. WFCT
is 1 kw day on 1430 kc. Broker was J.
Porter Smith.

APPROVED ■ The following transfers
of station interests were among those
approved by the FCC last week (for
other commission activities see For
The Record, page 89).

■ WSAZ-AM-TV Huntington, W. Va.:
Sold by Huntington Publishing Co. to
WJR, The Goodwill Station Inc., for
$5.4 million for 89% (see page 33).

■ KVOS-TV Bellingham. Wash.: Sold
by Rogan Jones and associates to Wo-
metco Inc. for $3 million (see page 33).

Time Inc. income up
in '60, profit up too

Notification to Time Inc., that its
Minneapolis station WTCN-TV, would
lose its ABC-TV affiliation this month,
had an immediate effect on the earning
power and value of the station. This was
acknowledged in a footnote to the Time
Inc. 1960 financial statement issued in
New York last week.

No breakdown was made for the
broadcasting division in the annual re-
port, which showed total earnings for
magazines, stations, books and other en-
terprises of $287,121,000, up 6% from
$271,373,000 the year before. Net in-
come was $9,303,000 in 1960 or $4.75
a share on 1,957,029 shares, compared
with $9,004,000 or $4.60 a share on

I, 955,779 shares in 1959.

The footnote on loss of the ABC
affiliation was attached to an intangible
assets listing on the consolidated bal-
ance sheet for Time Inc. "Goodwill
and network affiliations, etc." are put
at $15,014,000 for 1960 and $15,068,-
000 the year before. The note states
that "It is the opinion of management
that the aggregate value of intangible
assets identified with broadcasting op-

BROADCASTING, April 3, 1961

erations is more than the amount in-
cluded in the consolidated balance
sheet."

WTCN-TV is operating as an inde-
pendent now and has secured exclusive
tv coverage of the new American
League baseball club, the Minnesota
Twins, stockholders are told in a review
of the broadcasting division. This sec-
tion notes that the company might add
a fifth vhf station if an attractive in-
vestment opportunity arises. Time is
shopping broadcast opportunities abroad,
too. Recent expansion of domestic pro-
gram and rfews operations also were
covered in the report.

Time Inc. stations are KLZ-AM-TV
Denver, WFBM-AM-TV Indianapolis,
WTCN-AM-TV Minneapolis and
WOOD-AM-TV Grand Rapids. WFBM-
TV and WOOD-TV are NBC affiliates.
KLZ-TV is on ABC.

KTTV's income dropped in '60

Times-Mirror Broadcasting Co., op-
erator of KTTV (TV) Los Angeles,
operated at a profit during 1960, al-
though its gross revenue dropped to
$8,154,785 from the 1959 gross of
$8,777,090, according to the annual
report of the Times-Mirror Co., owner
of Times-Mirror Broadcasting Co. and
publisher of the Los Angeles Times and

the Los Angeles Mirror. Richard A.
Moore, president of the broadcast divi-
sion, attributed the decline to reduced
income in the last quarter of 1960.
Total, he said, covered receipts from
program syndication and from the taping
of commercials for use other than on
KTTV as well as from the station's
broadcast operations. Net income of
the division was not revealed.

50-kw daytime outlet
starts in Providence

WLKW Provi-
dence begins op-
erations today
(April 3 ) . Owned
by Radio Rhode
Island Inc., the 50
kw daytime sta-
tion on 990 kc,
has a good music
format.

General man-
ager is Mowry
Lowe, formerly
with WEAN Prov-
idence. Other personnel: F. H. Elliot
Jr., sales manager; T. Keith Pryor, chief
engineer; Peter T. Barstow, program
manager; David S. Wolfenden, produc-
tion manager: Joe Postar, news editor.

Mr. Lowe

STATIONS FOR SALE

EAST

Ideal station in Northern New Eng-
land for owner-operator. Brand new
equipment. 1961 gross will hit $ 1 00.-
000 easily. Priced to sell.

WASHINGTON, D. C.

1737 DE SALES STREET, N.W.

EXECUTIVE 3-3456
RAY V. HAMILTON
JOHN D. STEBBINS

MIDWEST — $185,000

Suburban daytimer with I960 cash
flow in excess of $40,000. Priced at
$185,000 with 29% down payment.

CHICAGO

1714 TRIBUNE TOWER
DELAWARE 7-2754
RICHARD A. SHAHEEN

SOUTH— $95,000
DAYTIMER

Beautifully equipped, one station mar-
ket serving over 200,000 people, pres-
ently holding its own, just waiting for
aggressive ownership and management
to take advantage of an unbelievable
potential. This is a radioman's dream.

DALLAS
151 1 BRYAN STREET
RIVERSIDE 8-1 175
DEWITT 'JUDGE' LANDIS
JOE A. OSWALD

WEST — $175,000

Fulltime radio station located in one
of the most highly desirable areas of
California. Operating well in the
black with tremendous potential for
even greater profits. Equipment in
excellent condition. Priced at $175,-
000 with 29% down and balance on
terms SAN FRANCISCO

1 1 1 SUTTER STREET
EXBROOK 2-5671
JOHN F. HARDESTY
DON SEARLE— Los Angeles

I N C-

NATIONWIDE BROKERS
RADIO & TELEVISION STATIONS • NEWSPAPERS

NEGOTIATIONS • APPRAISALS • FINANCING

IT'S METROMEDIA

Metropolitan stockholders
vote to change firm name

Stockholders of Metropolitan Broad-
casting Corp. approved a company pro-
posal last week to change the corporate
name to MetroMedia "to reflect more
accurately" the nature of the organiza-
tion's business.

John W. Kluge, board chairman-
president, told stockholders before the
voting that the change of name is ad-
visable because of the company's ex-
pansion into outdoor advertising through
acquisition of Foster & Kleiser. Metro-
politan Broadcasting Corp. no longer
accurately describes the nature of the
company, Mr. Kluge said, since broad-
casting constitutes only about 50% of
the company's business.

The action came at the company's
annual meeting in New York; stock-
holders also voted to increase to 3.6
million the number of shares of stock
authorized to be issued; approved and
ratified an employe stock option plan
and re-elected 1 3 members of the board.
It was pointed out that the increase in
authorized capitalization is advisable
for future expansion, although there
is no present intention to issue any of
the newly-authorized shares.

As presently constituted, MetroMedia

The "MM" logo Board Chairman-
President John W. Kluge is holding
stands for MetroMedia Inc, the new
company name of Metropolitan Broad-
casting Corp.

will have three divisions — Metropolitan
Broadcasting, with three vhf and two
uhf tv stations and three radio stations;
World Wide Broadcasting, international
short-wave radio operation; and Foster
& Kleiser Div.

A proxy statement sent to stockhold-
ers in advance of the annual meeting
shows that total payment to Mr. Kluge
during 1960 was $99,519. Other offi-
cers paid in excess of $30,000: Laur-
ence H. Odell, president of the Foster

ORLEANS .

& Kleiser Division, $70,833; Bennet H.
Korn, executive vice president for tele-
vision operations and general manager,
WNEW-TV New York, $70,000; John
V. B. Sullivan, vice president and gen-
eral manager, WNEW New York, $70,-
000; Benedict Gimbel Jr., vice president
of the corporation, $35,000.

New WFAA studios have
biggest stereo system

The new $3.5 million communica-
tions center at WFAA-AM-FM-TV
Dallas, to be formally opened this
Wednesday, has among its equipment
a General Electric four-channel stereo
audio system described as the largest
ever installed by an individual station.

Custom-built for WFAA, the all-
transistorized audio system makes pos-
sible concurrent live broadcasting, net-
work programming, recording and re-
hearsals. The nerve center — also cus-
tom-built — is a transistorized stereo
master control switching unit for am,
fm and tv sound. It consists of 22
monophonic input channels.

Besides furnishing practically all elec-
tronic equipment for the 68,000-square-
foot facility, GE also has equipped the
station's mobile television unit and has
supplied WFAA with five continuous
motion film projection systems, one for
color.

The projectors, too, are extra spe-
cial — injecting new life into old film by
a diffused light system, which eliminates
most ill effects of scratches and dirt
particles. The improved 16mm pro-
jectors were designed by Eastman Ko-
dak Co., Rochester, N. Y., and mar-
keted by G.E.

Engineers at NAB meet
to hear Gen. Medaris

Maj. Gen. J. B. Medaris, former
space chief of the Army and now presi-
dent of Lionel Corp., will address the
Tuesday engineering luncheon of the
NAB's May 7-10 convention in Wash-
ington. His selection as a speaker was
anounced April 2 by A. Prose Walker,
NAB engineering manager, and Virgil
Duncan, WRAL-TV Raleigh, N. C,
chairman of NAB's Engineering Con-
ference Committee.

Gen. Medaris was responsible for de-
velopment and production of the Jupi-
ter IRBM missile and deployment of
the Redstone ballistic missile. He man-
aged successful completion of Explor-
er I, first U.S. satellite.

NAB's Engineering Conference is
held simultaneously with the manage-
ment-ownership convention.

Dr. Edward Teller, atomic scientist
and "father of the hydrogen bomb,"
now a physics professor at U. of Cali-
fornia, will speak at the Wednesday
luncheon of the engineering group.

BROADCASTING, April 3, 1961

This territory is IMPORTANT

This territory is ACTIVE
This territory is DEMANDING

That's why 4 of Weed's 14 offices are located here. Only
direct face-to-face salesmanship and constant servicing
can produce maximum results in the South.

Wherever a buying decision is made...

WEED

man IS THERE!

56 (THE MEDIA)

The experienced eye is an important measure of quality
at Collins. Of course, electronic devices test broadcast
equipment, too. But, as in all great products, the final
measure of quality at Collins is made, not by a machine,
but by a man — a man with a very experienced eye.

COLLINS

COLLINS RADIO COMPANY • CEDAR RAPIDS, IOWA

DALLAS, TEXAS

BURBANK, CALIFORNIA

NBC reported losing
three vice presidents

Two NBC vice presidents, Burton
H. Hanft and George Matson, were re-
ported last week to be planning to leave
the network for as yet unannounced
positions elsewhere.

Mr. Hanft is vp in the talent and
contract administration area, which is
now headed by James A. Stabile since
his return from duty as head of NBC's
standards and practices unit. Mr. Mat-
son formerly was vp and general man-
ager to the tv network but most re-
cently has been vp and special projects
assistant to President Robert E. Kint-
ner. With B. Lowell Jacobson's depar-
ture from the personnel vice presidency
to Pepsi-Cola (see Fates & Fortunes,
page 83) the resignations of Messrs.
Hanft and Matson bring to three the
number of upper-echelon executives
leaving or in the process.

Mr. Matson is known to be consider-
ing a number of offers in the field of
financial management.

Network authorities emphasized,
however, that all three were leaving for
their own personal reasons having
nothing to do with either NBC's cur-
rent period of belt-tightening or the re-
peated reports — which have been just
as repeatedly denied — that changes are
afoot in the network's top manage-
ment.

The belt-tightening, they said, is part
of a pattern which occurs every year
about this time with all departments
asked to review their operations and
make whatever curtailments may be
justified. This annual review has more
than a seasonal justification this year,
they added, because while selling for
the fall season is moving "nicely and
ahead of schedule," sales for the first
and second quarters are showing some
effects of the slump in the nation's
general economy, compared to sales a
year ago. But they stressed that the
review, while general ,is routine for
this season and that no quotas have
been set for cutbacks in any department.

Auditors plan association
of financial officers

Later this year an organization of
broadcast station financial officers will
be formally incorporated and member-
ship invitations will be sent to television
and radio station controllers, treasurers,
auditors and others involved in fiscal
administration. A decision looking to-
ward these steps was made in Chicago
last week by an informal meeting of
station financial executives.

To be patterned after the publishing
industry's Institute of Newspaper Con-
trollers & Financial Officers, the pro-
posed new broadcast organization would

hold meetings and exchange information
on such subjects as station accounting
procedures, problems of agency billings,
taxation, amortization of television film
and station equipment, insurance and
personnel.

Other business fields long have had
such financial organizations, it was noted
by Henry W. Dornseif, assistant treas-
urer of WCCO-AM-TV Minneapolis,
and the need has long been felt in broad-
casting. Mr. Dornseif generated interest
in the move by writing to 500 stations
and group operators. Of 360 replies, he
said, "The overwhelming majority were
in favor." The Chicago group voted to
proceed with organization and Mr.
Dornseif was named chairman of a
12-man steering committee, comprised
of three subcommittees.

Membership of the subcommittee on
incorporation and bylaws includes Chair-
man Tom Carroll, WFBM-AM-TV In-
dianapolis; John Herklotz, WGN-AM-
TV Chicago, and John Hinkle, WISN-
AM-TV Milwaukee. Membership Sub-
committee: Chairman Richard S. Stakes,
WMAL-AM-TV Washington; Joseph
Madden, Metropolitan Broadcasting
Corp., New York, and James Flynn,
WPIX (TV) New York. Subcommittee
on objectives and purposes: Chairman
Arthur H. Hertz, Wometco Enterprises
Inc., Miami; Charles A. Hart, WHDH-
AM-TV Boston; Norman C. Hadley,
CBS Television Stations, New York, and
Herbert J. Mayes, WOR New York.

Media reports...

Pitch for radio ■ A reminder to adver-
tisers that all radio can do the job for a
sponsor has been circulated by WGRD
Grand Rapids, Mich. Following claims
of rivals to leadership in local ratings,
the station sent letters to all local ad-
vertisers and agencies denying the claims
and saying in effect that radio was the
best media — whether or not WGRD
was purchased. Reaction to WGRD's
letter seemingly was favorable, even
from its competition.

Special honor ■ The Kelo-Land stations
(Midcontinent Broadcasting Co.)
KELO-AM-TV Sioux Falls, KDLO-TV
Watertown and KPLO-TV Reliance, all
South Dakota, were honored last month
by that state's legislature for their tv
coverage of the body in session. The
stations were cited for their complete
coverage of the House of Representa-
tives and for furnishing free closed cir-
cuit television to the overflow crowd.

Community heart ■ Some 140 to 160
free announcements by WCHL Chapel
Hill, N. C, on behalf of a family whose
home had been destroyed by fire drew
impressive response from listeners. The
home of a family of nine, which the
father had built himself, burned down
leaving the family destitute. The same
day the station sent out pleas for help

Mr. Kockritz

and got over 200 contributions of
household goods — many of them prac-
tically new — as well as checks from
civic organizations. In fact there was
a sufficient surplus to help out another
smaller family in a nearby town that
had also been made homeless by fire.

Storer creates
standards dept.

Storer Broadcasting Co. today (Mon-
day) is to announce the formation of
a Broadcast Standards Dept. to cope
with what it terms the multitude of
standards and complex regulatory con-
siderations now facing the industry.
The announcement was made by Stan-
ton P. Kettler, executive vice president,
operations, SBC.

Mr. Kettler
added, "we have
been studying such
a plan for nearly
a year. Frankly,
it's an outgrowth
of Storer's Qual-
ity Control De-
partment (Broad-
casting, Nov. 28,
1960), which
more than paid
for itself in im-
proved program-
ming product, uni-
formity of rule and code interpretation,
music control and other factors."

Heading the new standards depart-
ment is Ewald Kockritz, SBC vice presi-
dent and national program director for
television, who will be freed from his
programming responsibilities to assume
the new position. He will report di-
rectly to Mr. Kettler.

Mr. Kockritz, who has served Storer
in various capacities since joining the
organization in 1941, has been a vice
president since 1954. He will continue
to headquarter in Storer's Miami Beach
home office.

The Broadcast Standards Dept. will
consolidate matters relating to FCC
rules and the Storer program manual.
It will operate quality control, review
community needs and program interests
in each market and will be responsible
for station procedures for clearance of
program content and advertising copy.
"This isn't a 'watch dog' department,"
concluded Mr. Kettler, but a new ap-
proach through which we hope to re-
lieve many of the burdens placed on
our station personnel.

Storer stations are WJBK-AM-TV De-
troit; WJW-AM-TV Cleveland; WSPD-
AM-TV Toledo; WITI-TV Milwaukee;
WAGA-TV Atlanta; WIBG Philadel-
phia; WGBS Miami; WWVA Wheel-
ing, W. Va. and KGBS Los Angeles.
Pending before the FCC is an applica-
tion to purchase WINS New York.

58 (THE MEDIA)

BROADCASTING, April 3, 1961

VIEWMANSHIP!

The big difference is

WMAR-TV

In the huge and growing Baltimore-Maryland market,
WMAR-TV delivers VIEWMANSHIP ... the key to an alert
and receptive audience that means more to the advertiser!
WMAR-TV VIEWMANSHIP means quality as well as quantity.

One of the many long-time favorites with WMAR-TV viewers
is Baltimore's top-rated daytime program "DIALING FOR
DOLLARS" ... a money-giveaway show that has consistently held
leadership in its time segment— 9:40 A.M. -10:00 A.M., Monday
thru Friday. (ARB-Jan. 1960 thru Jan. 1961)

In 1960 "Mr. Fortune" on "DIALING FOR DOLLARS" made
783 telephone calls and had 156 winners— a whopping 19.9% who
had to be intently tuned to the program.

This amazing record was achieved in a Baltimore and Suburban
market area with over 415,000 listed telephones.

THIS IS VIEWMANSHIP at its best ... the indefinable
ingredient in WMAR-TV programming that means acceptance in
the public eye.

In Maryland Most People Watch

WMAR-TV

SUNPAPERS TELEVISION
BALTIMORE 3, MARYLAND

Represented Nationally by THE KATZ AGENCY, INC. CHANNEL 2

GOVERNMENT

Watchdog may follow bark with bite

LEGISLATION LOOMS AS RESULT OF THREE-DAY CAMPAIGN HEARING

The Senate Watchdog Subcommittee
wound up three days of hearings last
week that are bound to produce rec-
ommendations for new legislation or
regulations, or both, to govern political
broadcasts.

FCC Chairman Newton N. Minow,
the lead off witness, told the three-man
unit headed by Sen. Ralph Yarborough
(D-Tex.) that broadcasters had been
"scrupulously fair" in their coverage of
the presidential and vice presidential
campaign.

But then Joseph M. Nelson, chief of
the commission's Renewal & Trans-
fer Div. took the stand. He re-
counted more than 40 complaints the
commission had received about broad-
casters during the 1960 political cam-
paign. The complaints had been select-
ed, in cooperation with the Watchdog
staff, from some 200 in the FCC files.

Key Points ■ At the conclusion of
his testimony on Wednesday, these
were the questions that seemed to have
held the most interest for Chairman
Yarborough and his subcommittee col-
leagues, Sens. Gale McGee (D-Wy.)
and Hugh Scott (R-Pa.):

■ The manner in which the FCC
handles complaints and the need for
additional staff to speed up the process.

■ The FCC power, or lack of it, in
redressing wrongs allegedly done candi-
dates by radio or television stations.

■ The need for clarifying the rules
regarding editorials, particularly those
for or against candidates.

■ The refusal of some stations to
sell, let alone give, time for political
broadcasts.

In case after case discussed by Mr.
Nelson, FCC action was shown to have
come weeks, and sometimes months,

Counsel Fath and Sen. McGee

after a complaint had been received.
Mr. Nelson said the delays were due
largely to the tremendous volume of
work for which only seven men are
responsible.

He said the seven — an assistant sec-
tion chief, five lawyers and a law clerk
— had to process the 200 complaints
along with their regular work, which
involved 1,700 renewal applications.

In his opening remarks, Chairman
Minow said the need for additional
help would be developed in the hear-
ings, and before the first day was over,
the subcommittee members were agree-
ing with him.

FCC Needs More Muscle ■ The
Senators' questions in a number of
cases indicated their view that the FCC
should have — or use — more muscle in
requiring a station to be fair to op-
posing candidates. The action taken
by the commission in many cases —
a reminder to an accused station that
it must observe fairness and a warning
that its record would be reviewed at
license-renewal time — was far from
satisfactory to Sens. Yarborough and
McGee. "After a man has been de-
feated it's little comfort in saying he
shouldn't have been," Sen. McGee said.

Sen. McGee thought the commission
ought to have the power to carry out
"whatever finding it makes in a case.''
Mr. Nelson said the commission
lacked this power now. Then making it
clear he was speaking for himself, he
agreed "it might be helpful" if the FCC
could invoke sanctions — for instance,
the issuance of a cease and desist order
— for violations of commission policy.
Chairman Yarborough promptly asked
Subcommittee Counsel Creekmore Fath
and Mr. Nelson to draft legislation to

FCC's Joseph M. Nelson

provide this authority.

Several times during the hearing
Sen. McGee expressed the view that
FCC regulations should distinguish be-
tween editorials and editorial endorse-
ments. He felt the rules regarding the
latter should be tightened.

A case in point was the editorial
broadcast by WMCA New York and
WBNY Buffalo endorsing John F. Ken-
nedy in the presidential contest. The
subcommittee commended the station's
management, Nathan Straus, chairman
of the board, and his son, R. Peter
Straus, for their pioneering in the field
of broadcasting editorializing.

Who Designates the Spokesman? ■

But the senators questioned what ap-
peared to be the Strauses' insistence
that the station had the right to name
a rebuttal spokesman when Vice Presi-
dent Nixon declined an offer to reply
in his own behalf.

This position was objected to most
strenuously by Sen. Thurston Morton
(R-Ky.), chairman of the National Re-
publican Committee and a member of
the parent Commerce Committee who
sat with the Watchdog unit during the
discussion of the WMCA case. He said
it wasn't always possible for an opposi-
tion candidate to reply to an editorial
and that some official party leader
should have the right to designate a
spokesman.

Eventually, R. Peter Straus said that
what he and his father were concerned
about was a case in which neither the
candidate nor a spokesman designated
by him was available to reply.

Another Question ■ The WMCA case
also raised another point — that of
whether a station had a right to ad-

Sen. Morton and Councel Boehm

BROADCASTING, April 3, 1961

vertise, in the press, a political editorial.
Sen. Morton said the WMCA ad pro-
moting the Kennedy editorial was
"clever political propaganda disguised
as a business expense."

However, he didn't get very far with
this argument. Mr. Nelson said, in his
view, the FCC can regulate what a
station broadcasts, not what it adver-
tises in the press. Nor did Sen. Mor-
ton get much support from his Demo-
cratic colleagues.

Cheers for WMCA ■ Despite these
conflicts, the WMCA presentation re-
garding political broadcasting won ap-
plause from the subcommittee. Senator
McGee said the station had "cut a
swath through the jungle" and that its
record could well be examined as a
basis for future policy. Its endorsement
of President Kennedy was believed to
be the first ever broadcast in favor of
a presidential candidate.

Refusal to Sell Time ■ The refusal
of stations to sell time for political
broadcasts came up several times dur-
ing the hearing, and it was developed
at some length in the testimony of M.
S. Novik, a radio-television consultant
who has worked with the International
Ladies Garment Workers Union, AFL-
CIO, in its political campaigns since
1940.

He said that during the 1960 cam-
paign about one fifth of all ABC Radio
network stations turned down a paid
political program he produced for the
union in support of the Democratic
presidential candidate.

He said this was by far the highest
turn-down rate he had ever encountered
in six presidential campaigns and as-
cribed it local stations' devotion to rec-
ord shows. He expressed the view that
broadcasters must, as a condition for
keeping their license, "allocate equal
and adequate time for political discus-
sions, free and paid."

The hearings, as one observer put
it, provided the subcommittee with "a
good education" as to the workings of
Sec. 315, the political broadcasting
section of the Communications Act.
One of the lessons they learned was
that debate shows were not, in the
FCC view, exempted from the equal-
time rule when Congress amended the
act in 1959 to exclude news programs
and panel news shows.

In a case involving an American
Forum of the Air program broadcast
over WBZ Boston last fall, the FCC
ruled that the Democratic opponent of
Sen. Styles Bridges (R-N.H.), who
appeared on the show, was entitled to
equal time.

Sen. Scott felt this ruling was based
on "sparse reasoning," in view of the
fact that such shows as Capitol Cloak
Room, Meet the Press, and Face the
Nation were exempt from the equal
time requirement. However, Mr. Nel-

son said if Congress had intended to
exempt debates, it would not have been
necessary to pass legislation last year
to make the Kennedy-Nixon encount-
ers possible.

One complaint that failed to develop
the controversy expected was that in-
volving the series of eight U.S. Steel
commercials broadcast over CBS-TV
last fall. The Democratic National
Committee had contended that these
commercials, narrated by Lowell
Thomas, were designed not to sell
steel but to bolster Republican cam-
paign arguments that the nation's econ-
omy was booming.

This complaint, one of the last to be
taken up on Wednesday, was hurriedly
disposed of as the subcommittee mem-
bers were anxious to get back to the
Senate for important votes on the su-
gar bill. However, the complaint is ex-
pected to raise a number of questions
in the future, including:

■ The connection between Carroll
Newton's position as vice president of
BBDO and head man on the U.S.
Steel account and as chief of Campaign
Associates, a public relations firm es-
tablished to handle the Republican na-
tional campaign.

■ CBS' contention that it had not
received any complaints until early
November (the series began in Septem-
ber) and that it would have reviewed
the series — and possibly taken some
remedial action — if it had received
complaints earlier. The Democratic
National Committee, according to Mr.
Fath, had objected to the commercials
early in October and had been told
subsequently by CBS that it had re-
viewed the series and determined it
had been designed only to promote
the sponsor's product.

GOP leaders protest
JFK's agency reports

Congressional grumbling about Presi-
dent Kennedy's request for monthly
reports from federal agencies continued
last week, this time at the weekly news
conference of the House and Senate
Republican leaders.

Rep. Charles A. Halleck (R-Ind.) and
Sen. Everett M. Dirksen (R-Ill.) said
the White House request violates the
laws under which the agencies were
created and should be withdrawn. They
also asked that all reports issued so
far be turned over to appropriate Con-
gressional committees for the public
record.

They said the presidential action
weakens the independence of the agen-
cies, noting that the memorandum calls
for inclusion in the reports of "impor-
tant policy and administrative actions
taken or proposed."

They said "not since the days of the
New Deal" has a President tried to
"usurp the authority or influence the
policy-making powers of these inde-
pendent agencies."

Too Far ■ The Republican leaders
did not dispute the President's right
to information about the agencies and
their needs. But the Kennedy memor-
andum, they insisted, went too far.

Earlier, Rep. William Avery (R-Kan.)
kept up the attack he has launched on
the presidential order by requesting
Rep. John E. Moss (D-Calif.), chair-
man of the Freedom of Information
Subcommittee, to cooperate in an effort
to pry the reports loose from the White
House.

Noting that Presidential News Secre-

BROADCASTING, April 3, 1961

'Welcome to the club, Mr. Minow'

Approximately 200 attended a re-
ception March 24 in honor of new
FCC Chairman Newton N. Minow
at the Broadcasters Club in Wash-
ington. Above, the chairman cuts a
huge cake with the inscription "Wel-

come, Mr. Chairman" as Broadcast-
ers Club President Ben Strouse
(WWDC Washington) watches ap-
provingly. Special guests at the re-
ception were professional members
of Mr. Minow's personal staff.

tary Pierre Salinger had said the reports
would not be made public, Rep. Avery
said in a letter to Rep. Moss, "I am
convinced you are dedicated to the
principle that all appropriate informa-
tion should be made available to Con-
gress," especially from agencies under
its jurisdiction.

Rep. Moss said later he had referred
Rep. Avery's letter to the subcommittee
staff and that no decision had yet been
made as to what action would be taken
on it.

FCC cites 'scandalous
material' in petition

What the FCC termed "scandalous
material" was hit by the agency last
week in refusing to reconsider a Dec.
29, 1960, order which set aside grant
of three vhf repeater stations in Bloom-
field, N. M., but allowed the stations
to continue operation pending a hear-
ing.

Target of the commision's wrath was
Aztec Community Tv Inc. which pro-
tested the original grant to Boomfield.
Aztec serves that city and Blanco, N.M.,
with catv signals of the three Albuquer-

que stations. The catv operator main-
tained that the Bloomfield repeaters
were only 500 yards from its off-the-
air pickup station which therefore
caused technical interference and were
constructed illegally.

"Aztec's petition contained scandal-
ous material," the commission charged,
"and if the attorney [John P. Cole Jr.
of Smith & Pepper] who is counsel for
the petitioner again files pleadings con-
taining such material in this or any
other proceeding before the commis-
sion, specific measures will be consid-
ered to prevent any further repetition."
A one-day hearing on the Aztec protest
was held last Tuesday (March 28) in
Bloomfield.

The language in the petition for re-
consideration, filed Jan. 30, which drew
the commission's ire stated the FCC
"need not be remainded of the long and
sad history surrounding the vhf booster
situation. It cannot be reasonably de-
nied that the same type of illogical and
dilatory action, as has been applied
here, is largely responsible for this his-
tory. A failure to meet and dispose of
the problem with affirmative action in
its initial stages is precisely what per-
mitted the present chaotic state of af-

fairs to blossom forth."

Chairman Newton N. Minow did not
participate and Commissioners Rosel
Hyde and Robert Bartley abstained in
the Bloomfield action.

Harris to keep eye

on reorganization plans

Chairman Oren Harris (D-Ark.) of
the House Commerce Committee
served notice last week that he is still
concerned about the Landis report and
intends to look closely at any govern-
ment reorganization plans coming from
the White House.

He made his remarks last week dur-
ing debate preceding House action in
passing the Government Reorganiza-
tion bill and sending it to the Presi-
dent. The bill, passed earlier by the
Senate, permits the President to sub-
mit reorganization plans which become
effective within 60 days unless vetoed
by either House of Congress.

Rep. Harris told the House he be-
lieves several of the proposals in the
Landis Report on regulatory agencies
would compromise the independence
of those agencies and tend to make them
"subservient" to the White House.
James M. Landis, who wrote the re-
port, is now the President's advisor on
regulatory agencies.

"Consequently," Rep. Harris added,
"I am watching and I am going to
watch and our committee is going to
watch very carefully and keep a con-
stant check." He also said that if
"some of these far-reaching plans" are
presented to Congress, his committee
will hold hearings with a view to mak-
ing recommendations on them.

WSAY fears monopoly
in Rochester tv sales

WSAY Rochester, N. Y., last week
asked the FCC to disapprove the sale
of WROC-TV that city to Veterans
Broadcasting Co. and the contingent
sale of Veterans' WVET-TV to WHEC
Inc.

The am station said the sale would
weaken its position in competing with
newspapers and tv for advertising rev-
enue. Veterans owns an am; Gannett
newspapers own WHEC Inc. The two
formerly shared time on WVET-TV
(ch. 10). WSAY said the sale would
lead to a "combination of control" of
media in Rochester that would restrict
advertisers in the selection of media.
It added that it and the general public
would "suffer from extension of the
monopolistic influence of Gannett Co."

This was the second protest to the
FCC against the combination sale. Two
unions earlier complained that the sale
contracts discriminated against labor
(At Deadline, March 20).

62 (GOVERNMENT)

BROADCASTING, April 3, 1961

You can't say gypsum in a headline,

or Son of WMT Strikes Back

Imagine a Fort Dodge station advertising in
Broadcasting. They must be loaded, people
will say.

That's a calculated risk we'll have to take, be-
cause the time has come to tell the world that
the gypsum one George Hall used to perpetrate
his "Cardiff giant" canard came from a bed
just east of Fort Dodge.

Many a pear-shaped canard has flowed under
the bridge since 1868, when Hall carved his
hunk of gypsum and buried it in Onondaga
County. New York. One we'd like to de-hoax
forthwith goes something like this: "Who
needs a daytimer in the county seat of
Webster County, 85 mi N by W of the state
capital, located on the picturesque Des Moines
River, served by four railroads, an airline,
and assorted highways, with a large trade in
grain, gypsum and clay products, with a com-
mission form of government, that was named
after Col. Henry Dodge (1782-1867)?"

You do, if you want to fill the gap left by
the signals of stations on the periphery of our
North-Central Iowa coverage area. Slop-over's
fine for hog pens but it's no way to cover the
big state of Iowa, where people live every-
where. This is a job for coverage stations like
K-WMT, whose 5,000 watts, newly acquired,
push the 2 mv/m line past Iowa's western and
southern boundaries, and make our 0.5 mv

daytime coverage area the largest of any sta-
tion in Iowa.

Lagniappe: Advertisers running schedules on
K-WMT concurrently with schedules on WMT
can combine to earn frequency discount on
K-WMT.

K-WMT • Re presenter! by

Everett-McKihney, Inc.

540 kc • Iowa's finest frequency • 5,000 watts
Mail Address: Fort Dodge, Iowa
Affiliated with

WMT AM & TV, Cedar Rapids — Waterloo;
WEBC, Duluth.

BROADCASTING, April 3, 1961

NEW BROADCAST LICENSING CRITERIA?

Antitrust actions pertinent in Philco-NBC case-Justice

Too much time?

The FCC often has heard the
complaint that its processes are
bogged down in delay but the
agency had a ready reply for one
congressional inquiry last week.
A member of the House called
on Tuesday (March 28) to ask
why no action had been taken on
an application for approval of
the sale of a certain radio sta-
tion.

A quick check by commission
officials showed that the applica-
tion had been filed the previous
Friday — only two working days
before the congressman's call. In
fact, the transfer had not even
been announced as "tendered for
filing," the first step on all such
applications.

The congressman received a
promise that the commission
would keep him informed regard-
ing any action on the application.

A number of blue-chip broadcast
licensees last week were studying in-
tently a statement by the Dept. of Jus-
tice that implies the FCC has been
neglecting its duty to take a look at
all licensees who have signed antitrust
consent decrees or pleaded no defense
in antitrust cases.

This contention was set forth by the
Justice Dept. in a brief filed March 24
with the U. S. Court of Appeals in
Washington (At Deadline, March 27).
It was presented at the request of the
court, which is considering the fight by
Philco Corp. against NBC's Philadelphia
tv station.

Both the FCC and NBC are prepar-
ing replies to the Justice Dept.'s position.

The government memorandum, writ-
ten by Richard A. Solomon, one-time
FCC assistant general counsel, takes
issue with the commission's position
that it acted correctly last year in
denying Philco's request for an evi-
dentiary hearing on its protest against
the 1957 license renewals of NBC's
WRCV-AM-TV Philadelphia.

The FCC initially dismissed the
Philco protest, holding the Philadelphia
radio-tv-appliance manufacturer has no
standing. The appeals court reversed
that position. The FCC then allowed
Philco oral argument, but last July dis-
missed the complaint again. The FCC
also denied Philco's request for an evi-
dentiary hearing against NBC based on
two recent consent decrees (and one
plea of nolo contendere) resulting from
government suits against RCA. The
first suit, in 1954, was aimed at RCA
patent licensing practices; the second,
in 1956, at allegations of pressures by
NBC in persuading Westinghouse to
swap stations (Westinghouse's Phila-
delphit outlets for NBC's Cleveland
stations, plus $3 million).

In both cases, RCA entered into con-
sent decrees. RCA also pleaded nolo
contendere in the criminal suit involv-
ing patent licensing.

The FCC intimated, said the Justice
Dept., that neither the consent decrees
nor the no contest plea involved adjudi-
cation or admission of guilt.

Must Consider Pleas ■ The FCC, the
Justice Dept. argued, is obligated to
give "appropriate" consideration to both
consent decrees and nolo pleas in judg-
ing the qualifications of its licensees.

Neither of the two actions can be
considered an acquittal or a finding of
non-violation, the Justice statement said.

This is especially true, the govern-
ment memorandum said, "when it is
recognized that nolo pleas and consent
agreements to drop offending practices
are most likely to result where the con-
duct was most clearly in violation of

the antitrust laws."

The FCC has not held a hearing on
NBC's qualifications since 1931, the
Dept. of Justice pointed out. Although
the commission might feel the network
still qualifies as a licensee despite the
RCA-NBC antitrust record, the agency
cannot deprive Philco of its "statutory
right" to attempt to prove that NBC
is not qualified to be a licensee, Justice
said.

Philco attacked NBC's Philadelphia
position from a new front last May
by filing a complete application for the
ch. 3 facility now licensed to NBC. The
license is up for renewal in August.

In accepting a consent judgment in
the Philadelphia-Cleveland swap case,
NBC agreed to divest itself of the
Philadelphia tv station under attack by
Philco. Philco claims NBC cannot sell
WRCV-TV until a comparative hear-
ing is held. NBC has agreed to ex-
change WRCV-AM-TV with RKO Gen-
eral for the latter's Boston stations
(WNAC-AM-TV).

Finger Points ■ The Justice Dept.'s
position, if sustained, means the FCC
must institute a hearing whenever a
licensee's qualifications are challenged
because of consent judgments or nolo
contendere pleas in its record.

At the top of the list of such licensees
are Westinghouse and General Electric,
both recently convicted and fined for
engaging in price fixing. Other major
licensees falling in this category are
American Broadcasting-Paramount The-
atres Inc. (ABC) and Paramount Pic-
tures Inc. (KTLA [TV] Los Angeles).

FCC takes steps on
space policy problem

The first step into space communica-
tions high policy was taken last week
by the FCC.

It issued a notice of inquiry into the
administrative and regulatory problems
relating to space communications.

In short: What shall the policy of
the United States be in the fast coming
age of space communications relaying —
competitive, duplicating companies, the
historic U.S. policy for off-shore car-
riers; a single favored "flag" company
with a monopoly on space communica-
tions, or a consortium to include the
half dozen or so American companies
capable of financing, installing and op-
erating a space relay system.

Requesting that comments be sub-
mitted by May 1, the FCC notice asked
that they be addressed to these major
questions:

■ Assuming that a single or limited

number of satellite systems is author-
ized, how can equal access by existing
and future international communica-
tions common carriers and others be
assured? Should manufacturers of space
communication equipment be permitted
to participate in the operation of such
a communication system?

■ How would either type of plan
comply with the Communications Act
and the antitrust statutes? What changes
in the law, if any, would be necessary?

■ To what degree would each of the
various parties involved in a space com-
munications system be subject to regu-
lation by the FCC?

■ Extent of participation, if any, by
respondents?

The commission's notice indicates
significant interest in the proposal, sub-
mitted earlier this year by Lockheed
Aircraft Co., that a single integrated
system, comprising an amalgamation of
carriers, is the best method.

What worries the FCC, it was ob-
vious, is how this might be accomp-
lished without violating existing anti-
trust laws and how this could be justi-
fied in the light of the country's tradi-
tional policy of competitive carriers.

The notice, the work of space Com-
missioner T. A. M. Craven and his
chief aide in this field, Paul M. Mc-
Donough, calls attention to the fact
that international cooperation and agree-
ments on frequency allocations are also
necessary before a system can come
into being.

The FCC already has another space
inquiry underway; this involves space
frequency needs and the sharing
of space communications with other
services.

64 (GOVERNMENT)

BROADCASTING, April 3, 1961

To add "atmosphere" to the sales pitch . . .

RCA Special Effects!

Products of your local sponsors can be given that "distinctive" appeal with intri-
guing traveling matte effects. Using RCA Special Effects equipment, exciting slide
or film backdrops can easily be inserted into commercials. You can place an
animated figure into a moving background or add "atmosphere" details that
give results, very simply. The system will accept signals from several sources to
produce a variety of effects.

In addition to traveling matte backgrounds, RCA can provide modules for 154
special effects, including wipes, split screens, block, wedge, circular and multiple
frequency patterns. Any ten effects may be preselected — simply plug ten modules
into the control panel. You get the right effect to add that extra sell to your pro-
grams and commercials every time !

Your RCA Special Effects will sell itself to
advertisers and give your station a competitive
edge. See your RCA Representative. Or write
to RCA, Broadcast and Television Equipment,
Dept. T-22, Building 15-1, Camden, N. J.
for descriptive booklet. In Canada: RCA
VICTOR Company Limited, Montreal.

RCA Broadcast and Television Equipment • Camden, N.J.

fitted into a backyard scene

RCA Special Effects Pane

The Most Trusted Name in Electronics

RADIO CORPORATION OF AMERICA

Harris now sending
complaints to NAB

The House Commerce Committee is
now relaying the complaints it receives
about television and radio programs to
the NAB as well as the Federal Com-
munications Commission. The purpose,
according to Committee Chairman
Oren Harris (D-Ark.), is to support
NAB President LeRoy Collins' "drive
for improved programming."

The offer of cooperation — and its ac-
ceptance — was contained in an ex-
change of correspondence between Rep.
Harris and Mr. Collins.

In a letter dated March 20, Rep.
Harris lauded Mr. Collins for his
"strong stand" on broadcasters' respon-
sibility for improved programming —
"especially with regard to the need for
eliminating excessive violence and for
increasing 'blue ribbon' programming."
In view of this stand, the letter added,
the Commerce Committee "will be glad
to assist you in your efforts" by trans-
mitting copies of the complaints it re-
ceives. The committee has long fol-
lowed the policy of sending such com-
plaints to the FCC, with the request
that they be considered at license-
renewal time.

Rep Harris also said tnat he has al-
ways felt that broadcasters themselves,

rather than the federal government,
should bear primary responsibility for
better programming and that he shares
Mr. Collins' view that NAB can help
raise programming standards.

The offer was "gratefully" accepted
in a letter dated March 23. "I feel con-
fident this information will prove help-
ful in administering the self-regulatory
efforts of the radio and television
codes," write Mr. Collins.

KMED favored for ch. 10
after okay of dropouts

FCC Hearing Examiner H. Gifford
Irion last week issued an initial deci-
sion which would grant ch. 10 in Med-
ford. Ore., to Radio Medford Inc.
(KMED). The decision was made pos-
sible by Chief Hearing Examiner James
D. Cunningham's approval on March
1 of KMED's agreement with its two
competitors to pay a portion of their
expenses in return for dropping out
(Broadcasting, March 6).

Under agreement KMED would pay
TOT Industries Inc. $6,700 and Med-
ford Telecasting Corp. $9,300. These
amounts represent most of the two com-
panies' expenses in prosecuting their ap-
plications for ch. 10. TOT said in Jan-
uary its expenses were more than
$9,000; Medford Telecasting said it
spent more than $10,000.

The FCC last week...

■ Was asked, in a joint petition by all
five applicants for ch. 8 Moline, 111.,
for oral argument to be scheduled at
the commission's "earliest conven-
ience." It was originally slated for
March 1, then postponed "indefinitely"
on the FCC's own motion. The appli-
cants pleaded that the case should not
be delayed to await disposition of the
Springfield-Peoria deintermixture pro-
ceeding, but that it should be consid-
ered separately on its own merits.

■ Wired KDUB-TV Lubbock, Tex.,
that the station is legally free to fur-
nish replacement time for a paid po-
litical broadcast prevented by technical
difficulties. The station had requested
interpretation of Sec. 315 in connection
with failure to make a telecast support-
ing Maury Maverick Jr. for senator.
The FCC reminded the station it is.
still obliged to provide equal time at
equal rates to the opposition.

■ Agreed to enlarge issues in the pro-
ceeding for an am in Del Rio, Tex.,
to include the character qualifications of
Val Verde Broadcasting Co. and
whether its application was in good
faith or merely to block that of Queen
City Broadcasting Co. (Broadcasting,
Jan. 16). Commissioners Lee and
Craven concurred but would add the
issue of misrepresentation; Commis-
sioner Cross dissented. The FCC de-
nied the petitions of KDLK Del Rio
to enlarge issues to include whether the
city can support another station and
the financial qualifications of Queen
City. It also denied KDLK's request
to dismiss Queen City's application or
postpone the proceedings.

■ Was asked by Lester Kamin, 55%
owner of KBKC Kansas City, KIOA
Des Moines and KAKC Tulsa, to add
ch. 5 to Houston as a fourth commer-
cial vhf channel at shorter than regula-
tion mileage separation. He said the
need for a competitive independent vhf
station justifies the waiver. WENS
(TV) Pittsburgh asked the FCC to as-
sign ch. 6 as a fourth commercial vhf
in that city, shifting it from Johnstown,
Pa. (WJ AC-TV).

Rep. Avery to new post

Rep. William H. Avery (R-Kan.)
left the House Commerce Committee
last week to fill the vacancy on the
Rules Committee left by the death of
B. Carroll Reece (R-Tenn.).

Rep. Peter H. Dominick (R-Col.)
was named by the House to Rep. Av-
ery's Commerce Committee seat. Rep.
Dominick is a first termer.

The Commerce Committee had not
yet announced at week's end who would
replace Rep. Avery on the Communica-
tions Subcommittee.

BROADCASTING, April 3, 1961

NO ONE ELSE
CAN MAKE THAT
STATEMENT!

* • • • • • •

Before you buy television
in the Pacific Northwest,

consider this one basic fact: Only KTNT-TV in
this area includes five major cities of Western
Washington within its "A" contour, and KTNT-
TV's tower is ideally lecafed to beam a clear
signal to al[ of this major market.
Ask your WEED TELEVISION man about dozens
of other reasons you should include KTNT-TV
in your advertising plans.

of all the
TV stations
in the Pacific
Northwest
only KTNT-TV
includes all
5 cities* in its
A" contour

SEATTLE TACOMA EVERETT
BREMERTON OLYMPIA

66 (GOVERNMENT)

MICHIGAN

WEEK"'*"

YOU MAY NEVER PAY M9.400 FOR A .DOS *-,

BUT.

7-COUNTY PULSE REPORT

KALAMAZOO -BATTLE CREEK AREA — JULY, 1960
SHARE OF AUDIENCE — MONDAY-FRIDAY

WKZO

Station "B"

Station "C"

6 A.M. - 12 NOON

1 9

12 NOON - 6 P.M.

6 P.M. - 12 MIDNIGHT

$29, 400 was bid for a 3 - year - old Golden
Pekingese champion in Montreal, January, 1956.

People Cost Only Pennies Per Thousand

On WKZO Radio For Kalamazoo - Battle Creek

And Greater Western Michigan!

For only a few cents per thousand, WKZO Radio sends
your announcements to the largest radio audience offered
by any station in Kalamazoo-Battle Creek and Greater
Western Michigan.

WKZO walloped all competition by landing the No. 1
position in all 360 quarter hours surveyed, 6 a.m.-
Midnight, Monday through Friday, in the latest Pulse
Report (see left).

And when you're selecting radio markets, remember
that Kalamazoo alone is expected to outgrow all other
U.S. cities in personal income and retail sales between now

and 1965. (Source: Sales Management Survey, July 10, I960.)

Talk to Avery-Knodel soon about WKZO Radio!

9he 3*etyeh SPttztimti

WKZO-TV — GRAND RAPIDS-KALAMAZOO
WKZO RADIO — KALAMAZOO-BATTLE CREEK
WJEF RADIO — GRAND RAPIDS
WJEF-FM — GRAND RAPIDS-KALAMAZOO
WWTV — CADILLAC-TRAVERSE CITY
KOLN-TV — LINCOLN, NEBRASKA

WKZO

CBS RADIO FOR KALAMAZOO-BATTLE CREEK
AND GREATER WESTERN MICHIGAN

Ayery-Knodel, Inc., Exclusive National Representatives

BROADCASTING, April 3, 1961

CHALLENGE TESTIMONY

Subcommittee told censorship
won't change delinquency

Recent testimony before a Senate
subcommittee linking television and
movie violence with juvenile delin-
quency (Broadcasting, March 13, 20),
has been challenged by the dean of the
New York Institute of Criminology,
Donal E. M. MacNamara. And a New
York U. sociology professor, Paul W.
Tappan, denounced the idea that censor-
ship could solve the delinquency prob-
lem.

The views of both men have been
added to the record of the Senate Juve-
nile Delinquency Subcommittee. Last
month that group heard a report from
the National Council on Crime & De-
linquency which asserted that constant
exposure to television and movie vio-
lence and crime could adversely affect
the behavior and development of a
young viewer.

In a letter to subcommittee chairman
Thomas J. Dodd (D-Conn.), Mr. Mac-
Namara said that while some television
programs are "immoral and unneces-
sarily sadistic," there is no research or
case material showing a causal rela-
tionship between such shows and acts
of violence by either adult or juvenile
viewers.

He said criminologists are generally
agreed that crime is the "product of
multiple factors" and "attempts to ex-
plain changes in crime statistics by giv-
ing exaggerated importance to any
single factor are suspect as unscientific."

Dr. Tappan, in a telegram to the sub-
committee, opposed the view "that the
problem of delinquency can be met in
any degree by measures of official cen-
sorship. The control of children's ex-
posure to mass media should be left to
the judgment of their parents, and not
to a governmental agency," he said.

Saw No Movie-Violence Connection ■
The NYU professor, a former chair-
man of the U. S. Board of Parole, told
a New York State legislative committee
two years ago that he "never encoun-
tered (a law offender) of normal men-
tality and emotions whose law violation
could be blamed on movies." He also
said at that time that while delinquency
is sometimes the result of defective in-
telligence and deviated emotions, "these
are not induced by mass media or rec-
reation."

In discussing the statements of Mr.
MacNamara and Professor Tappan,
subcommittee staff members recalled
Sen. Dodd's assertion that he is "against
censorship." They also agree that in
studying the causes of juvenile delin-
quency many factors must be consid-
ered. But they maintain, in this con-

nection, that television and movies are
legitimate areas of inquiry.

Dates for hearings involving the mass
media have not yet been set and prob-
ably won't be for several weeks, perhaps
months. But it is understood that sep-
arate hearings on television and movies
will be held, with those on television to
be scheduled first.

As part of its preparation for these
hearings, the subcommittee staff is mon-
itoring tv shows. Staff director Carl L.
Perian said the objective is to determine
how closely the networks are adhering
to the NAB code.

Meanwhile, in response to another
viewer complaint about tv violence —
this time wrestling matches — FCC
Chairman Newton N. Minow said the
commission has no authority to tell a
tv station what and what not to show.

Sen. Clifford Case (R-N.J.) had re-
cently forwarded to Mr. Minow a letter
from a constituent who complained
about what he described as the un-
precedented brutality of wrestling
matches televised from Washington.
The FCC chairman, in a letter made
public by the senator, suggested that
the viewer write the station involved
and urge it to discontinue the show he
dislikes.

FCC 'oversight' cited
by Broadcast Bureau

An oversight by its bosses was
brought to the attention of the members
of the FCC by the Broadcast Bureau
last week in the Feb. 28 grants of power
increases from 250 watts to 1 kw to
WHAT Philadelphia and WMID Atlan-
tic City. The bureau pointed out that
the renewal applications of both stations
are under investigation and this fact
was not included in the pleading for
power increases.

"We do not believe the commission
would knowingly have stamped approv-
al upon the qualifications of these appli-
cants — as the subject grants imply —
while inquiry is pending concerning the
renewal of the existing licenses of the
two applicants," the bureau said. WHAT
is being investigated on Sec. 317 (spon-
sor identification) matters and WMID
on character qualifications.

The bureau first asked the commis-
sion to set aside the power increases but
later amended this to specify that a pro-
viso be added that such increases would
not prejudice any commission action on
the independent investigations.

WIBC again requests
ch. 13 joint trusteeship

WIBC Indianapolis last week re-
newed its request to the FCC to es-
tablish a joint trusteeship on ch. 13
there (WLWI [TV]). The case is pend-

ing before the commission after a long
and turbulent history.

The first initial decision on the case
was issued June 7, 1955. On March 8,
1957, the FCC decided to grant the
channel to Crosley Broadcasting Corp.
(Broadcasting, March 11, 1957) on
a 4-3 vote. Favoring Crosley were
Chairman George C. McConnaughey,
Commissioners Richard A. Mack, John
C. Doerfer and T. A. M. Craven; op-
posed were Commissioners Rosel H.
Hyde, Robert E. Lee and Robert T.
Bartley. In 1958 the U.S. Court of
Appeals vacated the Crosley grant and
WIBC offered to buy Crosley's physi-
cal properties and investment in the
channel. The offer was refused.

WIBC made its first request for
joint trusteeship on Sept. 26, 1958, and
the FCC turned it down Nov. 21, 1958.

In its petition WIBC objected to the
Crosley operation without an effective
grant and asked that WIBC be allowed
to participate in operating the channel
pending the FCC's final decision.

Collins endorses
federal aid to etv

NAB President LeRoy Collins has en-
dorsed educational-television legislation
now pending before Congress, but with
the cautionary note that etv must not
develop at the expense of the present
free-enterprise system of commercial
broadcasting.

In a letter to Lawrence E. Dennis,
chairman of the Joint Council on Edu-
cational Broadcasting, Mr. Collins said
federal aid, as provided for in the bills
that have been introduced, would stimu-
late states to greater etv activity.

However, he also said that etv should
develop "with careful regard" for the
preservation of the free-enterprise sys-
tem of commercial broadcasting. Com-
mercial television and etv have separate
functions and the strength of each de-
pends on maintaining this separateness,
he said.

The correspondence between Messrs.
Collins and Dennis has been entered
into the record of the House Communi-
cations Subcommittee, which held hear-
ings two weeks ago on a number of etv
bills (Broadcasting, March 20).

Meanwhile, Rep. Oren Harris (D-
Ark.), chairman of the parent Com-
merce Committee, has contacted the 50
state governors, asking what plans their
states have for federal etv funds.

All of the bills now under considera-
tion would provide $1 million to each
state for capital expenditures, either in
the form of outright grants or on a
matching-funds basis. But all require
the states to provide the operating funds.
And Rep. Harris said at the hearings
he is reluctant to approve the granting
of federal money until he knows how

68 (GOVERNMENT)

BROADCASTING, April 3, 1961

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31 Quebec Street Gueloh, Ontario, TAylor 4-2030

the states will use it.

Secretary of Health, Education and
Welfare, Abraham A. Ribicoff, who op-
posed the etv bill passed by the Senate
(Broadcasting, March 20), is expected
to testify on the House bills after the
requested information is received from
the state governors. One of the reasons
for HEW opposition to the Senate meas-
ure was its failure to require the states
to appropriate operating funds.

AT&T Appeals for Share ■ In another
development last week, the American
Telephone and Telegraph Co. urged
the subcommittee to give it and similar
companies an opportunity to partici-
pate in the business that would de-
velop from passage of an etv bill.

John M. Landry, assistant vice presi-
dent in charge of marketing, filed a
statement with the subcommittee ask-
ing that any bill it approves be amend-
ed to provide for the leasing of inter-
connecting facilities as well as their
purchase. All the bills now under con-
sideration would authorize funds only
for the purchase of such facilities

A number of witnesses at the etv
hearings said they felt that leasing co-
axial cable or microwave radio equip-
ment would be more expensive than
purchasing it. And Rep. John E.

Moss (D-Calif.), a subcommittee
member, was adamantly opposed to a
proposed amendment to permit.

Bureau backs WSAZ-TV
in claims against AT&T

The FCC Common Carrier Bureau
has backed WSAZ-TV Huntington, W.
Va., in its complaint that AT&T's Long
Lines Dept. overcharged the station for
use of lines between Huntington and
Columbus, Ohio, in the summers of
1958-59 (Broadcasting, Oct. 24,
1960). The bureau recommended that
AT&T pay WSAZ-TV the $14,541 in
damages asked.

The station paid for services at
AT&T's "occasional" rate rather than
at the rate charged for NBC (which
used other routing to Columbus).
WSAZ-TV claimed the rate was unfair.
AT&T replied that the station asked the
telephone company "to provide two
services for the price of one."

Ratings bill fails again
in New York legislature

The New York State Assembly, be-
fore its adjournment March 25, re-
turned to committee a bill to restrict
the use of radio and tv ratings (Broad-

casting, March 27), thus repeating
the fate of a similar bill in the assembly
a year ago.

The ratings bill, introduced by As-
semblyman Bruce Manley, would have
made unlawful the issuance of any un-
explained ratings in terms of the per-
centages or number of listening or view-
ing audiences when ratings are used to
influence the purchase or sale of adver-
tising. A false statement of the results
of audience polling would constitute a
misdemeanor.

The Manley Bill was sent back to
the committee on codes without any
floor debate. As the possibility of as-
sembly passage began to grow more im-
minent in the last two weeks of the
session, resistance also increased. The
state's radio-tv broadcasters association,
following the recommendation of NAB
President LeRoy Collins, agreed on a
position of neutrality to avoid a split
within the state association. Dr. Frank
Stanton, president of CBS Inc., sent tele-
grams to the assemblymen, giving rea-
sons why CBS opposed the bill.

WDKD wants its hearing
held in Washington

WDKD Kingstree, S. C, ordered to
hearing by the FCC on its renewal ap-
plication because of alleged "coarse,
vulgar, suggestive and susceptible of
indecent double meanings . . ." state-
ments aired by one of its disc jockeys,
made three specific requests of the
FCC last week.

The station asked (1) that the hear-
ing be held in Washington rather than
Kingstree as now scheduled; (2) that
it be given a bill of particulars as to
specific charges, and (3) that the is-
sues be enlarged to include the man-
ner in which the licensee has met its
public service responsibilities. The
hearing now is scheduled to begin in
Kingstree May 9 and was ordered be-
cause of aired statements of Charlie
Walker, who since has been discharged
by WDKD (Broadcasting, March 20).

"Deliberately scheduling this hear-
ing in Kingstree seems in the nature
of a punishment to the applicant, which
must be avoided," WDKD charged in
asking for a change in venue. The
station said that the nature of the case
is such that a local trial will invite
newspaper publicity which could be
avoided were the hearing held else-
where. Also, WDKD said, a Kings-
tree locale will mean "an unnecessary
expense to the applicant who has local
Washington counsel [Daly & Ehrig]
. . ." and to the government which
would have to send attorneys there to
try the case.

WDKD, owned by E. G. Robinson
Jr., also asked that it be supplied with
a copy of the report of commission
investigators; a tape recording of Mr.

NO, THIS IS "KNOE-LAND"

(embracing industrial, progressive North Louisiana, South Arkansas,
West Mississippi)

JUST LOOK AT THIS MARKET DATA

Population 1,520,100 Drug Sales $ 40,355,000

Households 423,600 Automotive Sales $ 299,539,000

Consumer Spendable Income General Merchandise $ 148,789,000

$1,761,169,000 Total Retail Sales $1,286,255,000

Food Sales $ 300,486,000

KNOE-TV AVERAGES 71% SHARE OF AUDIENCE

According to November 1960 ARB we average 71% share of audience from
9 a.m. to midnight, 7 days a week in Monroe metropolitan trade area.

KNOE-TV

Channel 8
Monroe, Louisiana

Photo: Eastgate Shopping Center, one of four major shopping centers in Monroe, Louisiana.

CBS • ABC
A James A. Noe Station
Represented by
H-R Television, Inc.

70 (GOVERNMENT)

BROADCASTING, April 3, 1961

Dairymen Provide 28% of Food Supply
For 19 Cents Out of Each Food Dollar

Milk Products Offer An Unusual Bargain For American
Homemakers In Both Poundage And Nutritional Values

We Eat 1,488 Pounds
Of Food Per Person

Each American, on the average, consumed 1,488 pounds
of food in 1960, according to estimates made by the United
States Department of Agriculture. This is based on the
retail weight of the foods as purchased. The 1960 total is a
decline from the 1,525 pounds consumed per person in
1950 and 1955's 1,514 pounds.

Milk and products made from milk, with the exception
of butter, provided approximately 28% of the total food
supply, or 414 pounds. This, again, is based on the actual
weight of the products as purchased, not on the weight of
the equivalent amount of milk. Included in the total in 1960
were about 342 pounds of fluid milk and cream (around 159
quarts), over 5 pounds of cottage cheese, in excess of 8
pounds of other types of cheese, 11.5 pounds of evaporated
milk, over 6 pounds of nonfat dry milk, and almost 18.5
pounds of America's favorite dessert, ice cream. Other
frozen desserts made from milk and other forms of milk
accounted for the balance of the 414 pounds. In addition,
butter consumption per person was approximately 8
pounds.

The 1960 consumption of dairy products is below 1955's
422 pounds but is above the 411 pounds in 1950. Most of
the decline from 1955 to 1960 occurred on evaporated
milk and cream use.

Market Basket Costs
Family $1,051 in 1960

Using as a base the retail cost of average quantities of
farm foods purchased per urban wage-earner and clerical-
worker family in 1952, the USDA calculated that the total
"market basket" cost in 1960 was $1,051.70. In this total
are included $275.33 for meat products, which supplied
178 pounds of the 1,488 total food poundage per person in
1960; $237.29 for all fruits and vegetables; $90.29 for
poultry and eggs; $164.51 for bakery and cereal products;
$40.74 for fats and oils; $43.97 for miscellaneous items.

About 19 cents out of each market basket dollar, or a
total of $199.57 out of the $1,051.70, was spent to provide
the dairy products, exclusive of butter.

In view of the very high nutritional value attributed
to dairy products, this clearly suggests the American home-
maker knows a food bargain when she sees one. Milk and
milk products are the chief source of calcium in the Ameri-
can diet, and they also supply a large share of the high-
quality animal protein and riboflavin. Although these three
essential food nutrients are the ones for which milk is most
highly praised, other required nutrients supplied by milk
include thiamine, vitamin A, small amounts of ascorbic acid,
and vitamin D when it has been added to the milk. Since
there is practically no waste of any kind in the preparation
and use of dairy products, the homemaker gets a full pound
of usable product for each pound she buys !

BROADCASTING, April 3, 1961

The Farmers' Share Of
Food Dollars Is 39%

In 1960 farmers received about 39% of the retail price
paid for farm produced foods. This was a slight gain over
1959 but is still far below the 1947-49 average of 50%
of the retail dollar going to farmers. An increasingly
larger share of the food dollar has gone into processing and
distribution of the foods after they leave the farm.

Labor costs, which increased 4% from 1958 to 1959, for
example, account for about 47% of the total marketing
bill. Since 1950 average hourly earnings have risen over
50%, with part of this offset by increased output per man-
hour. Rail and truck transportation charges accounted for
10% of the total food marketing bill in 1959. Profits
of corporations marketing farm food products were 6% of
the total marketing bill in 1959. Profits, over half of which
are paid to the government as income taxes, increased 38%
from 1950 to 1959 while the total marketing bill was in-
creasing 63%. Other cost items — fuel, electric power, rents,
interest on borrowed capital, taxes other than those on in-
come, etc. — increased 8% in 1959 over 1958.

Major reasons cited for increases in the total marketing
bill are inflation, higher unit costs which arise from higher
labor and non-farm material costs, and an increase in the
amount of "built-in maid service" provided for consumers.

Dairy Foods Are Original
' 'Convenience ' ' Products

"Built-in maid service" is nothing new for customers of
the dairy industry, of course, since most dairy products
have been for many years, offered in ready-to-use, highly
convenient forms requiring little or no preparation in the
home. While there have been many improvements in dairy
product handling and packaging, most of the trend has
been toward assuring higher quality in the old and familiar
products. Thus, pre-packaging of cheese, as one example,
has made it possible for every food store to handle top-
quality cheeses without risk of heavy spoilage through dry-
ing-out. Dairy product processing and distribution improve-
ments have usually increased efficiency of operations and
have not resulted in greatly increased costs for consumers.

There are many ways to measure whether or not a prod-
uct is a bargain, but from almost any veiwpoint the dairy
industry today is providing the American consumers a
family of food products that certainly qualify in anyone's
bargain list. American families receive tremendous health
values through very high quality dairy products that are
distributed conveniently in every part of the nation at a
cost far below what might reasonably be expected for the
nutritional benefits and flavor contributions made by milk
products to the diet.

AMERICAN DAIRY ASSOCIATION

The Voice of the Dairy Farmers in fhe Market Places of America

20 North Wacker Drive
Chicago 6, Illinois

Walker's broadcasts and the name of
the party supplying the tape, and copies
of all letters and written documents
connected with the case. "It is im-
possible to defend against undeter-
mined accusations," WDKD argued.
"It is fundamental that the accused
must know of what and by whom he
stands accused."

The hearing issues are limited to the
performance of a particular disc jock-
ey no longer with the station, WDKD
pointed out in asking that the hearing
encompass its total operation. "The
fate of WDKD should not rest within
such narrow borders but should in-
clude a review of the station's entire
performance and the good which
WDKD has done for its community,"
the renewal applicant said. "Mr. Rob-
inson's whole future should not be

judged by one isolated set of circum-
stances out of his 12 year history of
broadcasting in Kingstree."

Lemoore citizens charge
KLAN isn't serving city

Citizens and business leaders of Le-
moore, Calif., have asked the FCC
to require KLAN Lemoore "to live up
to its license and operate for the public
interest and convenience of Lemoore
instead of Hanford." The 100 citizens
who signed the petition charged KLAN
has made no attempt to serve the Le-
moore area and instead operates as a
Hanford outlet.

They said that all operations are
centered in Hanford, that the station's
transmitter is located nearer that city

and that several promises to Lemoore
and the FCC have not been fulfilled.
For example, the petitioners said that
instead of Today in Lemoore, which
KLAN listed as a planned program in
its original application, the station fea-
tures a group of disc jockeys called
the "Klansmen." Other programs prom-
ised but not delivered, they charged,
were Lemoore Reporter and coverage
of Lemoore's civic, public service and
religious activities.

KLAN's programs and announce-
ments, "instead of being from Lemoore
rarely mention the name of our city,"
they charged, and all KLAN personnel
live and work in Hanford. KLAN went
on the air last summer and received its
first license Nov. 4, 1960. The station
is owned by Joseph E. Gamble and
Fred W. Volken.

EQUIPMENT & ENGINEERING

Hoffman says laws
on spectrum archaic

The U. S. electronic industry is being
hampered by an "archaic management
of our frequency spectrum, dictated by
a 1934 law written before 95% of the
things we are doing today were even
dreamed of," H. Leslie Hoffman, presi-
dent of Hoffman Electronics Corp.,
said Monday (March 27) in an address
to the annual spring meeting of National
Business Publications at Palm Springs,
Calif.

"The basic problem," Mr. Hoffman
said, "is that we do not have a single
authority to speak for our country on
either the national or international usage
of the spectrum and no technical evalu-
ation to determine whether the spectrum
is being used properly by both govern-
ment and non-government users. Wide
segments of our spectrum are frozen
because of a usage contemplated 20
years ago; other segments are over-
crowded."

"There have been more than five
studies made over the last 13 years, all
recommending a single authority under
the executive head to allocate frequen-
cies between government and non-gov-
ernment usage and with the FCC, which
is answerable to Congress, administering
the non-government frequencies in the
best interests of the public. These studies
have pointed out that there is more
than enough room in our spectrum if it
is properly used. This problem is now
being examined again and we are hope-
ful that the action will be taken to un-
lock this great potential for electronic
development."

Foreign competition is another major
problem for the electronic industry, Mr.
Hoffman said. Using Japan as an ex-
ample, he noted that the cost of labor

in that country, at all levels, is about
one-sixth that in the U.S.; that "we find
ourselves in the peculiar position of pay-
ing an 80% import tariff when we ship
goods into Japan but allowing them to
ship goods into our country with a 12%
duty"; that "Japan today has 25% more
transistor capacity than we have in the
United States." The U.S., he com-
mented, "is in a delicate position. We
need the Japanese as both economic and
military allies so we certainly cannot

solve anything by simply slamming shut
the trade doors on our friends."

A third problem is the price-profit
squeeze, which has the business com-
munity puzzled, and rightly so, Mr.
Hoffman said. "Certain members of the
electrical industry are packed off to jail
for fixing prices, while the government
itself, both executive and legislative,
participates in fixing the price of labor,
the greatest single element in the final
price of most products."

ABC broadcast device improves sets sound

ABC Radio announced in New
York last week that its own stations
soon will be equipped with a new
engineering device called a dynamic
equalizer, which will improve the re-
ception of a station's signal in home
radio speakers. WABC New York
will be the first outlet to put the de-
vice into regular operation.

Under development by ABC engi-
neers nearly two years, the dynamic
equalizer automatically compensates
for the relatively limited cycle range
in radio speakers and enables them to
reproduce a fuller, richer, more even
sound, ABC Radio says. The pre-
determined equalization of the signal
offers the most noticeable improve-
ment in the sound of low quality
home radios and in car radios. High-
er quality home speakers already
have sound controls built in. ABC
engineers said at a demonstration last
Tuesday (March 28).

In the normal home radio receiver,
it was explained, the speaker cannot
reproduce fully the low and high fre-
quency ranges of the program mate-
rial. The dynamic equalizer unit will
automatically give a 10 db boost to

the weaker extreme ends of the fre-
quency band, making an equalized
line in signal output. The device
creates a greater sound of "presence"
in all program material. ABC engi-

neers have not ruled out similar
sound improvement in network radio,
fm and tv .

The picture above shows Frank
Marx (r), ABC vice president in
charge of engineering, demonstrating
the dynamic equalizer to Harold
Neal, vice president in charge of
WABC New York.

BROADCASTING, April 3, 1961

Technical topics...

Animating the news ■ Cellomatic Corp.,
N. Y., reported last week that WABC-
TV New York has purchased a Cello-
matic animation projector.

New vhf tv translator ■ Adler Electron-
ics Inc., New Rochelle, N. Y., has in-
troduced a new vhf to vhf translator.
Called the VST-1 the new model is
designed for unattended off-the-air pick-
up on any vhf tv channel. It has a one
watt output, heterodyne conversion, re-
mote control facility and uses standard
vhf receiving and transmitting antennas.
Price $2,100.

Practical automation ■ The STEP Sys-
tem, produced by Chrono-log Corp.,
Philadelphia, Pa., automatically switches
video and audio sources during com-
plex station breaks without need for
human intervention. More than sixteen
steps can be programmed to follow in
automatic sequence by marking a paper
template. Price $6,000.

Admiral explains '60 losses

Abnormally high costs stemming from
"extraordinary development problems
on government contracts," plus market-
ing problems in the appliance field, were
cited by Admiral Corp. last week as
partial reasons for the first annual oper-
ating loss in the history of the Chicago
radio-tv and appliance manufacturer.
The loss topped $1.7 million for 1960,
as against a net profit of $4.1 million in
1959.

Consolidated net sales last year
amounted to $187.8 million, compared
with $199.6 million in 1959. Substan-
tially higher sales in am and fm tube
radios were recorded in 1960, and tran-
sistor set sales held their previous level.
Admiral's line of 19-inch and 23-inch
tv sets started off well in 1960 but the
market later softened, the report said.
The firm claimed "increasing interest,"
however, in its color tv and tv-radio-
phonograph combinations.

Hoffman drops tv, stereo

Hoffman Electronics Corp., Los An-
geles, is dropping its tv and stereo
manufacturing and converting those
facilities to expanded production of
military, semi-conductor and industrial
products. H. Leslie Hoffman, president,
announced, "We are retiring from the
tv and stereo field because we find that
we cannot build traditional Hoffman
quality into those products to sell at
the prices now prevailing and still ob-
tain a proper profit on our stockhold-
ers' investment in that activity." Hoff-
man will continue to market radios,
with emphasis on solar powered transis-
j tor sets.

BROADCASTING, April 3, 1961

GOPMCiS

OWNED AND OPERATED BY AMERICAN BROADCASTING— PARAMOUNT THEATRES

PROGRAMMING

Wrather registers
for public stock sale

Jack Wrather is offering stock in a
part of his farflung broadcasting empire
for public sale. Wrather Corp. last
week filed for registration at the Securi-
ties & Exchange Commission of broad-
cast and non-broadcast enterprises. Mr.
Wrather also owns substantial interests
in Transcontinent Television Corp. and
in Jerrold Electronics, not included in
the issue.

Wrather Corp. filed 350,000 shares
of common stock to be offered on an
all or none basis through underwriters
headed by Lee Higginson Corp., New
York.

What is Wrather Corp? The con-
solidation of such diverse Wrather-con-
trolled properties as Disneyland Hotel,
two private clubs in California, the
Lassie, Lone Ranger and Sgt. Preston
of the Yukon tv series, a boat company,
the Muzak background music and Pro-
gramatic automatic radio broadcasting
services, an fm station, and other lesser
interests. The corporation was formed
in January.

Income from tv films, motion pic-
tures and related operations was $4,-
666,103 for the year ended June 30,
1960, compared with $4,399,432 for
the comparable 1959 year. Net income
for this group of the corporation was
$260,915 in 1960 against a loss of
$433,059 in 1959. Total income from
all enterprises: $9,732,988 in 1960;
$8,566,508 in 1959.

Muzak-Programatic is licensee of
WBFM (FM) New York, which is

one way of providing subscribers with
the music service (in addition to tele-
phone lines). Income from the fm
station is not substantial, the statement
said.

In addition to the three film series
above {Lassie, sponsored by Campbell's
Soup is the most profitable), Wrather
Corp. has interests in Four Just Men
and Interpol Calling, syndicated series
produced in Europe and distributed in
this country.

Jack D. Wrather Jr., president and
board chairman, owns 26.7% of the
common stock; General Television Inc.,
75% owned by Mr. Wrather and his
mother, Mazie, owns 23.3%. John L.
Loeb, a director, owns 9.4% (and holds
of record 29.8%). Mr. Loeb is asso-
ciated with Mr. Wrather in Jerrold
Electronics and other ventures.

Mr. Wrather's salary for 1960 (as
president of Lassie Programs Inc.) was
$67,500. William Shay, vice president
of the programming company, earned
$34,681.

Funds from the stock issue will be
used primarily for hotel properties.

Blanc firm organized

Formation of Mel Blanc Assoc.,
Hollywood, to work creatively with ad-
vertising agencies in devising, develop-
ing and producing humorous television
and radio commercials has been an-
nounced.

Mel Blanc, president, has been an
actor and voice specialist 25 years and
is best known as the voice of Bugs
Bunny and as a regular on the Jack
Benny Show.

Other staff members include: Noel

Blanc, production director; Henry Marx
and Richard Clorfene, script writers;
Johnny Burton, animation consultant.

The firm's address: 819 Taft Build-
ing, Hollywood, Calif. Telephone: HO
6-6127.

MGM, Kalvar to exploit
new no-darkroom film

MGM and the Kalvar Corp., makers
of photographic products, have formed
a jointly-owned organization to exploit
film which needs no chemical processing.

The new corporation will have the
exclusive right to make the film and
sell it in motion pictures, television and
some still amateur fields.

Kalvar, headed by Alfred Jay Moran,
hopes to take photography "out of the
dark room" with its new process. Films
are exposed by light to form the latent
photographic image, then heated to de-
velop the image. The opaque area of
the film is composed of light-scattering
centers rather than the light-absorbing
ones of conventional photographic film.

Commercial use of the Kalvar system
currently is limited to microfilm copying
in industry and government. MGM
and Kalvar say they will provide quality
film that saves time and money in
movies and tv film production.

Program notes...

Telenews adds six ■ Telenews, news-
film service produced by Hearst Metro-
tone News., N. Y., added six new sub-
scribers last week. Buying The Daily
Telenews service WTVP (TV) Decatur,
111., TV Espanola, Madrid, Spain and
Vene-Vision, Carcacas, Venezuela; This
Week In Sports: KHVH-TV Honolulu
and KREX-TV Grand Junction, Colo.,
Weekly News Review: KTVB-TV
Boise, Idaho. Vene-Vision also bought
the sports service.

100 years ago ■ WAAF Chicago starts
a new daily one-minute Civil War fea-
ture today (April 3) in cooperation
with the Chicago Historical Society.
Titled Civil War Diary, the capsule re-
port will relate events on the same day
100 years ago. The series will run
seven days weekly for four years.

'Off-network' splurge ■ MCA TV re-
ports it is offering its Staccato half-hour
tv series for syndication to stations, rep-
resenting the fifth off-network program
MCA TV has made available to tv out-
lets in the past month. Twenty-seven
half-hours of Staccato (formerly on
NBC-TV and ABC-TV) are in the
package. It has been "pre-sold" to
WNEW-TV New York, KTTV (TV)
Los Angeles, KTTG (TV) Washington
D. C, WTVH (TV) Peoria, 111.; KOVR

Broadway show finds angelic tv audience

A backers' audition for a theatrical
production was held for the first
time on tv last week and the results
could revolutionize Broadway's fund-
raising methods.

The prospective musical, "Kicks &
Co.," was previewed on NBC-TV's
Dave Garroway Show March 28
(7-9 a.m., EST). Shortly afterward
the producers, Robert Barron Nemi-
roff and Dr. Burton Charles D'Lug-
off, were besieged by telephone calls,
telegrams and personal entreaties
from hundreds of people over the
country who want to invest in the
musical.

Dr. D'Lugoff said the show, bud-
geted at $400,000 for a late October
Broadway production, had backing
of approximately $360,000 prior to
the telecast. Since then, he claims
that well over $100,000 more has

been pledged by tv viewers. He
emphasized, however, that they are
just pledges and have to be checked
out. He expects the pledges will
total more than $200,000.

Mr. Garroway devoted his entire
two-hour program to "Kicks & Co.,"
presented without sets by the show's
author, Oscar Brown Jr., lyricist and
composer; Alonzo Levister, a pian-
ist; and Zabethe Wilde, a singer.
Mr. Brown narrated the book por-
tions and joined Miss Wilde in sing-
ing the lyrics. Dr. D'Lugoff describes
the production as an "inter-racial,
musically integrated play, which is
both comic and sardonic." He said
Mr. Brown first appeared on the
Garroway show last Feb. 21, when
he was virtually unknown to tv au-
diences. His singing performance
brought a record NBC mail response.

BROADCASTING, April 3, 1961

(TV) Stockton, Calif., and WTVP
(TV) Decatur, 111.

Disney confab ■ Special stockholders'
meeting of Walt Disney Productions
has been called for May 16 to consider
merging into the company its wholly
owned Disneyland Inc. and ratification
of certain agreements between the com-
pany and Walter E. Disney and between
Disneyland and WED Enterprises. Walt
Disney Productions last month com-
pleted paying off AB-PT for its interest
in Disneyland, ending the long associ-
ation of the two organizations (Broad-
casting, March 27).

Newly-offered ■ Screen Gems plans to
place into syndication a series of 13
half -hour psychological suspense dramas
under the title of The Web, which the
company produced in 1957 as the sum-
mer replacement for the Loretta Young
Show. In summer 1958, the series was
called Undercurrent and was the re-
placement for The Lineup. Screen
Gems made a pre-syndication sale of
The Web to WNBC-TV New York,
which slotted the series in the time peri-
od created by the withdrawal in mid-
March of Jackpot Bowling from NBC-
TV (Mon. 10:30-11 p.m.).

First on tv ■ The world premiere of a
new American oratorio, The Eagle
Stirred, will take place on a special
CBS-TV broadcast Sunday, April 9
(10-11 a.m., EST). The work, written
by an American composer, Ezra Lader-
man, with a libretto by Clair Roskam,
was commissioned by the Public Affairs
Dept. of CBS News in connection with
the Jewish celebration of the Passover.
The oratorio concerns itself with the
Biblical story of the Exodus from
Egypt. The special broadcast will pre-
empt Lamp Unto My Feet and Look
Up and Live on the April 9 date only.

Playing games ■ Stop the Camera, a
live game show with special prize fea-
tures for home viewers is being readied
by NBC-TV as a half-hour series for
presentation in prime evening time dur-
ing the 1961-62 season. Stop the Cam-
era will be packaged by Harry Salter,
who will also serve as executive pro-
ducer of the new series.

Doc for NET ■ Beginning in mid-April,
National Educational Television will
telecast a new series Family Doctor on
its affiliated non-commercial stations.
The series, now in production, consists
of six half-hour programs featuring Dr.
Martin Cherkasky, director of the
Montefiore Hospital in New York. Dr.
Cherkasky will discuss, in layman's
language, contemporary family medical
problems. The series is being produced
under a grant from Mead Johnson
Labs., Division of Mead Johnson & Co.,
Evansville, Ind.

They Like It ■ National Telefilm Assoc.

Play of the Week series has been re-
newed for a second year in 1 1 markets.
The company reports that a second-
year cycle of the two-hour taped dra-
matic programs has been bought by
KCOP (TV) Los Angeles; KOA-TV
Denver; WTIC-TV Hartford; WGN-
TV Chicago; WBAL-TV Baltimore;
WBEN-TV Buffalo; KING-TV Seattle;
WILL-TV Champaign, 111.; WSJV
(TV) Elkhart-South Bend, Ind.;
WFMY-TV Greensboro, and WROC-
TV Rochester, N. Y.

Free fashions ■ The International
Ladies Garment Workers' Union is
sending out the third film in its bi-an-
nual series to publicize the ILGWU
label. The 16mm color half-hour,

"Fashion — Spring and Summer," shows
union members at work as well as the
models they produce. Modern Talking
Picture Service, 3 E. 54 St., New York
22, N. Y., is circulating 50 prints over
the next four months.

Headless horseman ■ WMAL-TV
Washington last week presented the tv
premiere of "The Headless Horseman,"
silent movie adaptation of "The Legend
of Sleepy Hollow." Will Rogers starred
as Ichabod Crane. The original film
classic was produced in 1922 by Carl S.
Clancy, now a resident of suburban
Washington, who turned over the only
remaining print to Theodore N. Mc-
Dowell, WMAL-TV's program mana-
ger. Earl Sharits provided organ back-
ground music.

GET THAT EXTRA

PUSH

You know that it's the extra push that makes the difference
between an average campaign and a "Red-Letter Success."
You get that EXTRA PUSH when you buy WOC-TV.
WOC-TV effectively specializes in co-ordinating and mer-
chandising your buy at every level — the broker, whole-
saler, direct salesman, key buyer as well as the retail outlet.

This "togetherness" sells products in the nation's 47th TV
market. More than 2 billion dollars in retail sales ring on
the retailer's cash register Over 438,000 TV homes are
within the 42 counties of WOC-TV's coverage area.

To the National Advertiser,
WOC-TV offers the greatest
amount of local programming —
over 33 hours each week — and
the finest talent in the area put
these programs across.

Your PGW Colonel has all the
facts, figures and other data as
well as day by day availabilities
See him today.

PRESIDENT

Col. B. J Palmer
VICEPRES & TREASURER

D D. Palmer
EXEC VICE-PRESIDENT

Ralph Evans

SECRETARY

Win. D Wagner
RESIDENT MANAGER

Ernest C Sanders
SALES MANAGER

Pax Shaffer

THE QUINT CITIES

DAVENPORT -1
BETTENDORF / '° WA

ROCK ISLAND I
MOLINE > ILL
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channel

PETERS. GRIFFIN. WOODWARD. INC
EXCLUSIVE NATIONAI REPRESENTATIVES

BROADCASTING, April 3, 1961

A syndicator is to sell, not win Emmys

SO HENRY SAPERSTEIN CONCENTRATES ON FILMS THAT PLEASE PUBLIC

Take a Hollywood syndicator who
can sell his new tv series to another tv
station every day. How does he evalu-
ate television business?

Take Henry Saperstein, Television
Personalities president, for instance:

"We aren't in business to win Em-
mys. And I'm just as happy to have it
that way. Win an Emmy and there's
only one way to go — down. But with
our bread-and-butter, grassroots kind
of shows we can go on and on and on.
They're the backbone of television."

There are those who might argue
about Mr. Saperstein's somewhat sweep-
ing statement, but there is no argument
that the programs to which he was re-
ferring have provided a very sturdy
spine for his tv packaging company.
Championship Bowling is now in its
seventh year on the air; Ding Dong
School is as old or older and All-Star
Golf is going around the course the
fourth time. Two new vertebrae have
been added to TP's backbone — -Mister
Magoo and Dick Tracy — through Mr.
Saperstein's acquisition of UPA Pic-
tures, the animation company which
won fame a decade ago through its
creation of Gerald McBoing-Boing and
the near-sighted Mister Magoo as
theatrical cartoons. In the UPA deal,
Mr. Saperstein was joined by a long-
time friend, Peter DeMet, also a tv
syndicator, with some "bread-and-

butter" shows of his own: Women's
Bowling, National Pro Football Presents
and Major League Baseball Presents.

"In 1959, UPA made six Magoo car-
toons for theatrical showing. By June
1961, after six months of selling, we'll
have sold better than $5 million worth
of UPA cartoons to tv. And that's con-
servative," so said Mr. Saperstein.

The Man ■ Tall (6 feet), solid
(188 lbs.), dark-haired Henry Saper-
stein projects a personality that is posi-
tive but pleasant. He speaks rapidly
but his words are well organized, giving
every indication that his mind is work-
ing faster than his lips, which between
words are apt to be wrapped around a
long, slim cigar (Schimmel Penninck
Duet is the brand). Another personal-
ity tip-off: his office has no desk, but
three telephones. He prides himself on
doing what has to be done there and
never taking his work home with him.
At home, his life is shared by his wife,
Mary Jane (who prefers to be called
M.J.), and four children, Richard, 14;
Hank, 13; Joan, 12, and Patty, 1.

New York, Chicago, Los Angeles are
"atypical" markets and no criterion for
what will go any place else, he declares.
Raleigh, Peoria, Memphis, Omaha are
much better guides to what will be wel-
comed or rejected in other American
communities, yet "this is a lesson Madi-
son Avenue never seems to learn. We

Mr. Saperstein (I) shows Govindlal
Saraiya, director of the films division,
ministry of information and broad-

casting for the government of India,
the story boards of two cartoons in
the 'Mister Magoo' series.

had a show that in seven years never
had less than a 22 rating but the agency
boys still won't buy it. As the old
phrase goes, 'Nobody likes it but the
people.' "

Just as he believes that stations
should not syndicate their own crea-
tions, Mr. Saperstein is equally con-
vinced that the syndicator should not
create the shows he distributes. "I want
to make mountains out of molehills,
but I don't want to create the molehills
to begin with. That's something I
learned a long time ago when I was
selling 16mm home movies. I had a
bunch of Mickey Mouse and Donald
Duck cartoons and I never had to waste
any time telling the dealer what they
were. The principle holds for television
just as well."

Practice ■ How that theory works in
practice is being effectively demon-
strated by a five-man sales force
headed by Alvin Unger, TP vice presi-
dent in charge of sales for UPA's tv
programs, who may have set a syndi-
cation sales record by selling the 104
five-minute Mister Magoo programs to
over 100 stations, totalling about
$1.5 million. With an unknown prod-
uct that could not have happened; only
Mister Magoo's dozen years of theatri-
cal success made it possible. And only
that record persuaded stations to pay
up to 25% more than they'd ever paid
for any other animated cartoon series.
A similar result is anticipated for Dick
Tracy, which will be based on the
comic strip that has been appearing in
the nation's newspapers for more than
25 years. Two week's sales effort pro-
duced sales of over $500,000, locating
the program in 15 markets.

Unique feature of the Dick Tracy
package is a tie-in with the Post Cereal
Div. of General Foods whereby Post
will buy a certain number of spots on
every station that takes the program.
Benton & Bowles, New York, is the
agency. Other available commercial
periods in the show can be sold by the
station in the open market.

Henry Saperstein is that oft-men-
tioned but seldom-met individual who
almost literally was born into the
theatre business. This was in 1918 on
Chicago's West Side, where his father
owned a group of neighborhood the-
atres. "I passed out programs before I
was seven and as time went by I had
every job there was in a movie house.
Then I got outside as a film salesman."

Meanwhile, young Hank was getting
his formal education at Chicago's pub-
lic schools and at the U. of Chicago,
and Illinois Institute of Technology

76 (PROGRAMMING)

BROADCASTING, April 3, 1961

A CHANNEL

j WHIZ

TEST YOUR MARKETING SKILL
ON THIS FIVE-FINGERED
TELEVISION QUIZ

Q— Who's got the "look women
love" in the Flint-Saginaw-Bay
City viewing area?

Q — If you had only one match and
entered a room where there
was a lamp, an oil heater and
some kindling wood, which
would you light first?

Q— What's the quickest and, low-
est cost way to display my
wares to more than 400,000
television families in Eastern
Michigan?

Q— Only ONE station can give you
dominant coverage of Flint-
Saginaw-Bay City . . . the multi-
city market of Eastern Michi-
gan. Can you name the station?

I Q—How far can a dog run into the
|^ woods?

where he majored in aeronautical and
electronic engineering. This got him
out of Chicago and out of the movie
business in 1940, when he went to Los
Angeles to work for Lockheed. Dur-
ing the war, when he was an in-
structor with the rank of technical ser-
geant, he sold the family theatres. "I
couldn't operate them from the Air
Force, so I had no choice. It was a
good thing I didn't have a choice be-
cause theatre prices have never been as
good siiice.

"I've seen a lot of movie history in
my 42 years," he recalls. "I saw the
silent pictures, which made money hand
over fist for the theatre operators, get
a kick in the pants from radio and ra-
dio, get the same treatment from sound
pictures. Then, when the theatres put
on double- and even triple-feature bills
to get people to come in (and I remem-
ber one theatre that gave sandwiches*
to eat while you watched), I knew that
something else was about to happen,
but I didn't know it was going to be
television."

New Start ■ After the end of the
war, Hank Saperstein joined Hollywood
Film Enterprises to sell home movies
but soon he was leasing films to tv — at
$1 a reel. "I got the tv rights to base-
ball training-camp films, all-star games
and the top major league players and
put together a half-hour pilot, but I was
ahead of my time; $2,500 was too much
money in 1951 and no one would buy
it despite the all-star sports appeal."

He picked up an assortment of old
western movies and other films of equal
vintage that the producers had written
off long before and were "tickled to
death to unload them on a sucker like
me who didn't know they weren't worth
anything. I sold one package a month
after I bought it and quickly doubled
my money. To show you how smart I
was, it's still playing tv and has been a
goldmine for the man I sold it to."

With his foot in the tv door, it was
inevitable that Mr. Saperstein would
want to get further inside. But how?
"I didn't have enough dough to buy
stations and become a broadcaster, or
to buy programs like the networks, so
I went into merchandising tv programs
and personalities." He formed Tele-
vision Personalities, persuaded ABC-
TV's Super Circus to let him license
manufacturers to use its name on their
merchandise. Then came Ding Dong
School, Lone Ranger, Lassie, Wyatt
Earp, Elvis Presley, The Rifleman. For
Presley, TP set what may still be a mer-
chandising record, moving $30 million
worth of merchandise from lipsticks to
lingerie to bobby sox in 90 days. Today,
TP still represents all of those plus the
Three Stooges, Debbie Reynolds, Free-
domland USA, Gale Storm and Fury.

From merchandising, TP was pushed

OUR CHANNEL 5 WHIZ IS

MIKE JAMES, YOUR
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average high of nearly 40,000*
feminine vieivers take channel
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Monday through Friday.
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A— The match.

A— To get in solid with this buy-
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A-WNEM-TV is your solid buy-
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WNEM-TV

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BROADCASTING, April 3, 1961

into the premium field by clients who
wanted something exchangeable for
boxtops as well as saleable for cash.
"We're the largest merchandising and
premium firm in the country," Mr. Sap-
erstein asserts. "We've made and dis-
tributed more guns of one kind and
another than the U. S. Army has pur-
chased in its entire history. American
kids have used more Lone Ranger bul-
lets than American troops did real ones
during the Korean War."

The Formula ■ The Saperstein oper-
ating formula is a simple one and it's
the same for merchandising and for
syndicating. "First we find a program
or personality we want and go to its
owners. They put up the property;
we're responsible for production and
distribution; the profits are split 50-50."

What happened to the movies is start-
ing to happen to television and the only
way to stop it is to take program con-
trol away from the networks, Mr. Sap-
erstein fervently believes. "Ten years
ago program people were allowed to
experiment. We had Garroway from
Chicago, Kukla, Fran & Ollie and
others who gave tv new, interesting,
different programs. But not today.
Now we have good business but not
enough good entertainment — and by
entertainment I mean anything from
the Three Stooges to the "Great De-
bates," good documentaries as well as
good westerns and good comedies. En-
tertainment is anything that diverts Joe
Schmoe from his worries about mort-
gage payments, poor business or the
fact that his mother-in-law is coming
for a visit.

"But the network executives aren't
thinking about that. They're looking at
rating reports, studying flow charts,
worrying about what show should lead
into what, whether to make Tuesday
'comedy night.' An advertiser buys a
pilot and can't get it on the air because
it doesn't fit into the network concept
of overall programming. Ratings are
the controlling factor in network deci-
sions. Yet for the sponsor, ratings
aren't the answer; it's sales. It's cus-
tomers, not viewers, that count with
him.

"And not all sponsors want the same
thing from a program. Take All-Star
Golf, the only tv show with 15,000 di-
rectors. We get mail from company
presidents complaining about the way
the fourth hole was played.

"Reynolds Metals feels that All-Star
Golf is reaching a great number of
those prime industrial prospects who
account for heavy tonnage each year.
As long as those industrial executives
continue watching All-Star Golf and
the show keeps them reminded of Rey-
nolds Aluminum, this sponsor, of
course, will remain happy."

'Experts' ■ "But for Miller's High
Life the company's own salesmen were

the target. They got an advance run-
down on each week's match so they
can go into a tavern and tip the bar-
tender to the fact that Middlecoff is
going to blow a birdie with a missed
putt on the sixth but will make up for
it with a miraculous pitch on the 14th
and wind up the winner. On Saturday
afternoon this knowledge makes the
bartender a golf expert to the men
watching from the other side of the bar,
so he adds an extra five cases of High
Life to his order.

"No, all advertisers aren't looking for
the same thing from their tv advertising.
Some of them want a straight hard sell,
others a purely institutional approach.
But the networks don't seem to be at
all concerned about that, or about any-
thing but whether our program gets a
higher rating than our competition's.
Look at the programs that were almost
dropped after 13 weeks and then went
on to become outstanding successes by
the end of 39, just because they built
slowly as viewers told their neighbors
what a swell show it was. Rod Serling's
Twilight Zone is a good example. Now
look at the number of shows that
were dropped for January replace-
ments. Is it progress when we go
from firm 39-week commitments to 13-
week deals plus options? Is it good
practice to keep the writers, directors,
producers, actors on tenterhooks won-
dering if the option's going to be picked
up and when it is going to have to rush
the next 13 into production? Does the
public get good tv programs when the
only thing that's firm is the $3 million
network time order?

"What can be done about it? Well,
if a sizable group of stations got to-
gether and formed a buying combine,
with a buyer in Hollywood to look at
all new product and pick what's best
for them and their markets, it might
help. But barring that, pay tv seems
like a must. And when it comes it will
stimulate programming for a while, but
about five years after it's hit full stride
it will fall into the same pit as free tv."

Screen Gems shows more
profit in last half of '60

Screen Gems Inc., tv subsidiary of
Columbia Pictures Corp., showed a net
profit of $970,000 for the 27-week
period ended Dec. 31, 1960, which
was a gain of more than $300,000 over
the 26-week period ended Dec. 26,
1959. These figures were contained in a
company's comparative consolidated
earnings statement released last week.

The statement also showed earnings
per share of common stock on basis of
2,250,000 shares outstanding on Dec.
31, 1960 at 43 cents, up 14 cents from
the comparable period in 1959, and
common stock earnings on the basis of
2,538,400 shares now outstanding at

38 cents, up 13 cents from 1959. The
additional shares represent the 288,400
shares recently issued and sold on a
rights offering to holders of Columbia
Pictures Corp. Stock earnings for the
first quarter ended Sept. 24, 1960 were
$153,000 after taxes, which was equiv-
alent to six cents per share on the basis
of the number of shares presently out-
standing.

20th-Fox sells 88
post-'48s to 7-Arts

In its second major sale in the post-
'48 feature area, Twentieth-Century
Fox Films Corp. announced last Thurs-
day (March 30) that Seven Arts Pro-
ductions, New York, has purchased 88
post-'48 Fox films for $6.4 million.
Spyros Skouras, Fox president, said
Seven Arts obtains all world and U. S.
rights to the features.

NBC last month selected and bought
30 Fox features at a price estimated to
be $6 million (Broadcasting, Feb. 20
et seq.) and plans to schedule them in
the 9-11 p.m. time period on Saturday
next fall. Seven Arts obtained rights to
122 post-'48 Warner Bros, features for
approximately $11 million last fall and
has placed 40 in tv release. They have
been sold in 63 markets.

The latest Fox group includes films
starring Marilyn Monroe, Gregory
Peck, Betty Grable and Jennifer Jones.

Telemeter sets pay tv
showing of Broadway play

As the highlight in a schedule of ex-
panded programming (Broadcasting,
Jan. 30, 1961), International Telemeter
Co. was to present the first "live" tele-
cast of a Broadway show to pay-tv sub-
scribers last night (Sunday). The firm,
which is conducting a pay-tv experiment
in Canada at Etobicoke, a Toronto sub-
urb, televised Show Girl, starring Carol
Channing, direct from the Eugene
O'Neill Theatre in New York, where the
musical is currently playing. Pay-tv sub-
scribers were charged $1.50 per house-
hold for the performance.

Simultaneously with the "live" tele-
cast, Show Girl was to be taped for sub-
sequent showings to the Etobicoke pay-
tv audience for seven nights and two
matinees beginning today (April 3).
Six cameras — five in the theatre and one
in the lobby — were to be used in the
telecast, with microphones concealed
in the stage scenery.

The musical is the second of a series
of new programs which International
Telemeter, a division of Paramount Pic-
tures, is producing for its 6,000 pay-tv
subscribers in Etobicoke. Previously,
during the week of March 16-22, Gian-
Carlo Menotti's The Consul, a 2 hour,
13 minute musical drama, was televised.

78 (PROGRAMMING)

BROADCASTING, April 3, 1961

THANK YOU, CONGRESSMAN OREN HARRIS .

CHAIRMAN, HOUSE SPECIAL SUBCOMMITTEE ON LEGISLATIVE OVERSIGHT

ARB wishes to commend you and your committee on the objective and
non-partisan manner in which the recent comprehensive statistical evalua-
tion of audience measurement services was conducted. A complete descrip-
tion and comparison of ARB methodology with that of other services is
most welcome to us and should be one of the most important research docu-
ments in our industry. This is especially true because of the outstanding
qualifications of those who prepared the report.

While we do not agree in principle with the necessity for Congressional
inquiry, ARB feels that you have performed a most valuable service for
the industry.

We take particular note of one of the committee's major recommenda-
tions—that which advocates complete disclosure of methodology and
sample size in each printed report. ARB, and only ARB in the television
field, has consistently furnished this information fully and clearly in every
copy of every report. We will continue to do this as well as work toward
implementing the other recommendations of the committee.

AMERICAN RESEARCH BUREAU, INC.

WASHINGTON 4320 Ammendale Road, Bellsville. Md., WE 5-2600
NEW YORK 7 Rockefeller Plaza, New York 20, N.Y., JU 6-7733
CHICAGO 1907 Tribune Tower, Chicago 17, III., SU 7-3388
LOS ANGELES 2460 W. Whittier Blvd., Montebello, Calif., RA 3-8536

BROADCASTING, April 3, 1961

FANFARE

A tv sneak preview in San Diego

Television star Jackie Cooper and
KFMB-TV San Diego joined forces
in an experiment they describe as a
tv first. Mr. Cooper, producer of
Charlie Angela, AFC, a proposed
new series, took a calculated gamble
as he presented the pilot in a spe-
cially promoted show on KFMB-TV.
The viewers were asked to call in

their reaction — either yes or no. The
station flashed results of the vote in
presidential election fashion. For-
tunately for all, the new series favor-
ably impressed 89% of the 23,000
who called. In photo, Jackie Cooper
(1), and James Komack, star of
Charlie Angelo, AFC, help out with
the phone calls.

WRGB

puts your
MESSAGE

WHERE

THE SALE

BEGINS

The number 1 voice and picture
in Northeastern New York and
Western New England. 99211

WRGB

CHANNEL 1ft
A GENERAL ELECTRIC STATION I I
ALBANY* SCHENECTADY »TR0Y W

Big telegram to JFK

WONG Oneida, N. Y., proved the
flexibility of radio last month when it
rallied its community to save 6,200
jobs in an area already reeling in the
wake of serious unemployment.

The station, with no previous an-
nouncement, managed to obtain over
10,000 signatures for a giant, 52-foot
telegram to President Kennedy con-
demning the move of an Air Force
base which was providing jobs to a
major element of the community. In
addition to the signatures, over $2,000
was raised in the effort — $500 used to
defray the cost of sending the tele-
gram.

Richard Mills, owner of WONG and
chairman of the area's military affairs
committee, instigated the effort and per-
sonally conducted the one-man, one-
day saturation program that proved the
might of radio — and in particular his
station.

Heart Fund skate marathon

Two small Colorado radio stations
joined hands for the Heart Fund. Re-
sults: a lot of fun and a lot of money.

Triggering the action was a personal
roller derby duel between Mason Dix-
on, general manager of KFTM Fort
Morgan, and Al Ross, general manager
of KGEK Sterling. The hard-pressed
rule was that neither would sit down

during the 10-hour promotion.

While they skated, listeners were to
call special telephones in each city with
a pledge for the Heart Fund. The ef-
fort netted $2,400.

KTVU (TV) promotes
with 'soft Schell' spots

KTVU (TV) San Francisco-Oakland
is serving its on-the-air promos on the
soft Schell these days. Produced by
Don Arlett, audience promotion direc-
tor, and directed by Walt Harris, pro-
duction manager, the spots were re-
corded in KTVU's tape studios by
comedian Ronnie Schell and the most
extensive farce props since Olsen shot
down a flock of ducks over Johnson's
head.

A spot for the Paul Coates show
opens with a hat tree-coat rack stand-
ing alone in the middle of the picture.
Schell walks in, tries on one coat, finds
it's too big. The second is a ladies coat.
The third one fits. He looks around,
picks up the other two and runs off
camera. He comes back and shouts,
"Don't forget. Paul Coates tonight at
10:30," and runs off again. Then he
comes back, picks up the coat rack,
looks full camera and shouts, "On
Channel 2" as he exits — rack in hand.

In a baseball spot, as "Lefty Schell,
National League pitcher," he has a run-
ning feud with an off-camera umpire on
his pitches. On the fourth call of "Ball"
he tells the audience the ump is the
worst in the league. The ump throws
in a new ball, but this one is a hand
grenade which blows up with a mag-
nificent studio reproduction that re-
sembles Bikini at the height of the
A-bomb tests.

Six 60-second spots have been re-

For the first time

WLW Cincinnati last month
celebrated its 39th birthday— for
the first time — and made a gala
promotion of it with television
star, Jack Benny, who has cele-
brated that age on many occa-
sions.

The station wrote to Mr.
Benny, seeking his aid for its
birthday promotion. It held little
hope that Mr. Benny would be
available — but he was. And thus
was born a 20-second beeper
phone message that WLW used in
a one-day saturation campaign.

It turned out — like Mr. Benny's
39th birthdays — to be a prosper-
ous one for WLW. But the real
show, according to the station,
will be 1962 when it becomes 40.

BROADCASTING, April 3, 1961

New General Electric

Monitors HjGH resolution and

BRIGHTNESS- STABLE
-LOW MAINTENANCE

Cabinet Monitors available in 14, 17 and 21 inch
screen sizes using the same chassis for each.

Excellent low frequency response gives uniform
picture backgrounds with no smear. There are no
interactions between controls. Size, focus and
linearity controls are operated individually and
adjustment of one has no effect on the others.

High picture brightness is achieved without
blooming. Picture tube voltage of 20 Kv combined
with good regulation provides highest brightness
while maintaining 800 line resolution. A polarized
safety glass faceplate (optional) minimizes re-
flections in strongly lighte'd areas and improves
picture contrast ratio.

Quick set up and servicing. No major disassembly is required
for any normal servicing. Each side panel on cabinet models is
held with just two screws, exposing the chassis. As a result, you
can adjust the set and look squarely at the tube at the same time.
The picture tube is inserted or removed from tjie front. Four
screws release the faceplate for cleaning.

Rack mounted models are available in 14, 17 and 21 inch sizes.

Image stability is excellent. Sharp focus with no focus drift
is attained through the use of a low voltage electrostatic focus
type picture tube. The wide band video amplifier (10 Mc ± 1
db) produces sharp, clear pictures. Picture interference from
ground currents is eliminated.

Differential gain of the video amplifier is less than 5 percent
on a 50 percent white, 50 percent black picture. Geometric dis-
tortion is less than — 2 percent.

For complete data on these new monitors — and the full line
of G-E transistorized audio equipment and other broadcasting
and telecasting equipment — write to Section 4841-3, Technical
Products Operation, General Electric Company, Lynchburg, Va.

GENERAL

ELECTRIC

BROADCASTING, April 3, 1961

Summer fashions promote KABC-AM-TV

To celebrate the first full day of
spring (March 21), ABC and its
Los Angeles stations, KABC-AM-
TV, joined hands with Rose Marie
Reid to give some 500 of the city's
advertising fraternity and their wives
a look at the very freshest spring
fashions in beachwear.

Produced by Jack Brembeck, pro-
motion-publicity director of KABC-
TV, with Red Mcllvaine, KABC
personality, and Shirley McWilliams,
Rose Marie Reid advertising man-
ager, as commentators, the display
of fashionably, if scantily, clad
beauties was matched by the adroit
program tie-in of the commentary.
To wit: "And now for an under-
sized eyeful called Trifle,' shaped as
no bikini before it ever thought of
being, boasting the Circolair Bra for
the first time. And speaking of bras
— and we were, you know — KABC's
Wendell Noble keeps you abreast of
what's new in magazines, books and
newspapers . . . at 2:15 daily. We
know that Los Angeles listeners have
found Wendell Noble a wee more
than a 'trifle' interesting and we
think the same goes for time buyers,
that is, if the bare facts were
known."

WRG6

puts your
MESSAGE

WHERE

THE SALE

BEGINS

The number 1 voice and picture
in Northeastern New York and
Western New England. »m

CHANNEL

A GENERAL ELECTRIC STATION
ALBANY* SCHENECTADY »TR0Y

leased and viewers are asking for more,
says KTVU, which has a new 90-second
spot ready to air. The tapes are played
all over the schedule, to reach all seg-
ments of the audience. George Tash-
man, tv critic of The Independent, re-
viewing the spots in his column, said:
"These spots by Schell are funnier than
any of the full-length comedy shows on
the air."

Drumbeats...

Charm of chimes ■ CKVL Verdun,
Quebec, in considering sound as natural
to station promotion, has come up with
a bellringer — the sound of bells. Schul-
merich Carillons Inc., Sellersville, Pa.,
has installed an electrically-operated
carillon in CKVL's main hall. Carillon
concerts are featured each night on
CKVL-FM from 11:30 to 12 midnight,
while on the am outlet, Westminster
chimes, which are part of the installa-
tion, sound the hour at 8 a.m., noon,
and at 6 and 11 p.m. CKVL also plans
to install a loud speaker outside the
studio building for the carillon to be
heard in the surrounding area as well
as on the air.

Television record ■ The NBC-TV in-
terview series, Wisdom, has been col-
lated by Decca Records, and is now
available on two 12-inch long playing
albums. The series of interviews, dupli-
cated on the records, features Carl Sand-
burg; Jawaharlal Nehru; David Ben-

Gurion; Frank Lloyd Wright, and
Bertrand Russell, among others.

Wide coverage ■ Wingate's department
store, Olivia, Minn., bought sponsor-
ship of Fashion on WCCO-TV Minne-
apolis-St. Paul (about 100 miles away)
and found the results most rewarding.
Using 12 non-professional models from
Olivia and six surrounding towns for
its Easter promotion of fashions, the
store said it was literally swamped and
that the "experiment" of big city tele-
vision advertising was more than suc-
cessful.

Critic contest ■ WIIC (TV) Pittsburgh
gave its listeners a chance to be critics
and the opportunity paid off big divi-
dends to some 16 people. The contest
required selecting correctly the station's
(ch. 11) top 11 programs in a par-
ticular month based on ARB rating
results. Nick O'Data, the winner, se-
lected nine and won a trip to Europe
and $500 spending money for his good
judgment. Fifteen others received prizes
ranging from color television sets to
sets of enclyclopedias for their efforts
in the "Be The Critic Contest."

CCA posters ■ WLOS Asheville, N. C,
has injected a new twist in the Com-
munity Club Awards program there.
It is giving CCA points for preparing
posters and placing them in high traffic
areas. To date 57 stores and super-
markets in the Asheville area are graced
with CCA commercial posters.

82 (FANFARE)

BROADCASTING, April 3, 1961

FATES & FORTUNES

BROADCAST ADVERTISING

Robert P. Clark, treasurer, Doherty,
Clifford, Steers & Shenfield, N. Y.,
elected to agency's board of directors.

Francis E. Brennan, formerly art
advisor to editor-in-chief, Time Inc.,
N. Y., joins McCann-Erickson, that
city, as vp and account director.

H. H. (Bob) Marshall, who was copy-
writer with Ogilvy, Benson & Mather,
N. Y., from 1953-54, rejoins agency as
vp and copy supervisor.

Harry E. Sandford, account execu-
tive, professional division, Doherty,
Clifford, Steers & Shenfield, N. Y.,
elected vp.

Lewis Snyder, formerly of Leo Burn-
ett, Chicago, joins J. M. Mathes Inc.,
N. Y., as vp and copy director.

Milton J. Sutter, formerly director
of production-traffic for Cunningham &
Walsh, New York, appointed vp.

John D. W. Barnetson named vp of
Fitzgerald Adv., New Orleans. Others
named as vps were: Walter K. Collins,
Harold R. Huffman, Joseph L. Killeen
Jr., Dan MacMillan, James J. Mc-
Mahon, John J. O'Connell, and Mil-
dred Thomas. Mrs. Thomas, Mr. Huff-
man, Mr. Killeen Jr., Mr. McMahon
and Mr. O'Connell are account execu-
tives. Mr. Collins is tv creative director
and Mr. MacMillan is print creative
director.

Irving Weber, head of art depart-
ment, Brown & Crane Inc., N. Y., ap-
pointed vp and director of agency.
Howard Watts, account supervisor on
Isodine Pharmacal Corp., named vp.
Donald Blackburn, formerly of Tat-
ham-Laird, N. Y., joins agency as copy
supervisor.

Paula Van Brink appointed assistant
production manager of Neale Adv.
Assoc., Los Angeles. Mrs. Van Brink
was formerly with J. Walter Thompson,
New York, and KGBS Los Angeles.

Rosemary Vordenberg, formerly with
Stockton-West-Burkhart, to Ralph H.
Jones Co., Cincinnati advertising
agency, as director of market and
media analysis. Maurice Oshry named
director of contract department.

Al Buffington, account executive with
Young & Rubicam, to Beckman •
Koblitz Inc., Los Angeles, as creative
director.

Barbara Walters, formerly of Tex
McCrary Inc., N. Y., joins The Row-
land Co., pr firm, that city, as director
of tv and radio department. Richard
Gilbert and John R. Winter join firm
as account executives.

Glenda Sullivan, formerly account
executive, Ben Sackheim Inc., N. Y.,
appointed vp.

Norval B. Stephens Jr., for four
years marketing supervisor with Need-
ham, Louis & Brorby, Chicago, named
account executive.

Albert C. Mullen, formerly account
executive and copywriter with Earle
Ludgin & Co., to copywriting staff of
Reach, McClinton & Co., Chicago.
James Abramic, formerly art director
with Fuller, Smith & Ross, joins art
staff of Reach agency.

Ralph H. Major Jr., formerly vp in
charge of pr at BBDO, N. Y., joins
John Moynahan & Co., that city, as vp.

Richard Turnbull

appointed senior vp of
American Assn. of
Advertising Agencies.
Mr. Turnbull, who
previously was vp, has
been member of
AAAA staff for 35
years. He will con-
Mr. Turnbull tinue in charge of
association's work on agency administra-
tion, agency personnel and print produc-
tion.

Jules Bundgus, vp and director of tv
and radio, Kastor, Hilton, Chesley, Clif-
ford & Atherton, N. Y. resigns.

David 0. MacKenzie, assistant trade
promotion manager for Quaker Oats
Co.'s corn goods and Flako products,
named advertising manager for these
products. He headquarters in Chicago.

Muriel Franko, formerly of Sid Du-
Broff Assoc., N. Y., joins Regal Adv.,
N. Y., as account executive.

Jack De Celle, formerly of Compton
Adv., San Francisco, joins Kenyon &
Eckhardt, that city, as copy chief.

David Fleischhaker, joins Fuller &
Smith & Ross, N. Y., as tv and radio
department copywriter.

Prudence Dorn, formerly director of
home economics and women's services,
Kenyon & Eckhardt, N. Y., joins Amer-
ican Home Foods, that city, as director
of home economics publicity.

William L. Christensen, formerly of
Chemway Corp., N. Y., joins William
Pearson Corp., that city, as advertising
promotion manager.

Patricia Cameron, formerly of Young
& Rubicam, N. Y., joins Kenyon &
Eckhardt, that city, as copywriter.

William J. Wiggins, formerly with
United Feature Syndicate, joins Henry
J. Kaufman & Assoc., Washington, as
account executive.

THE MEDIA

Robert J. Mcintosh

elected president of
Coahoma Broadcast-
ing Co., parent or-
ganization of WKDL
Clarksdale, Miss., of
which he also will be
general manager. He
formerly was station
manager of WWJ De-
troit and sales manager before that.

Mr. Mcintosh

George S. Milroy, formerly account
executive for WDTM Detroit, pro-
moted to sales manager.

Jack Drees and Jim Smith, pres-
ent co-owners of WKAB Mobile, be-
come president and vp respectively, of
WNVY Pensacola following purchase
of same. Jack Howat, formerly of
WKAB, becomes new general manager
of WNVY and Don Griffith joins sales
and sports department.

Beulah Funk, member of sales de-
velopment staff of Blair-TV, N. Y.,
promoted to sales development direc-
tor. Before joining Blair-TV in 1957,
Miss Funk had been with WOR, that
city, as assistant in sales service and

Hawaii

BROADCASTING, April 3, 1961

I\r. Barris

station relations from 1951-54 and as-
sistant film manager of WOR-TV from
1954-57.

Charles H. Barris,

on staff of daytime
programming depart-
ment of ABC-TV, pro-
moted to manager of
tv daytime program-
ming. He joined net-
work in 1959 as pro-
gram supervisor of
Dick Clark's Ameri-
can Bandstand. Previously, he was with
closed circuit division of TelePromTer
Corp.

Franklin Sisson, formerly local sales
manager of WOOD-TV Grand Rapids,
Mich., to WWJ Detroit as station man-
ager.

William F. Schnaudt promoted to sta-
tion manager of WKNB New Britain,
Conn., succeeding Norton Virgien who

leaves broadcasting field. Mr. Schnaudt
has been station's general sales manager.

Wally McGough, formerly general
manager of WKRC-TV Cincinnati, to
ABC International Div. as director of
station operations. In newly created
position, Mr. McGough will act as con-
sultant in all areas of station manage-
ment to stations affiliated with ABC In-
ternational.

WEBB

puts your
MESSAGE

WHERE

THE SALE

BEGINS

The number 1 voice and picture
in Northeastern New York and
Western New England. 992-n

CHANNEL

A GENERAL ELECTRIC STATION
ALBANY* SCHENECTADY »TR0Y

William C. Gillogly, director of sales
for ABC-TV Central Div. since 1957,
promoted to vp in charge of sales, Chi-
cago office, succeeding James W. Beach,

who is leaving and will announce new
plans shortly.

Dale Morgan appointed program di-
rector of KHOW Denver. He is broad-
casting veteran in that area, having
served as program director of KFEL
and KLZ, both Denver.

David S. Garber, formerly studio man-
ager at Universal International for 13
years, joins KTTV (TV) Los Angeles
in similar capacity.

Jack Pavis, formerly account execu-
tive at Theodore Sills Public Relations,
Chicago, to KABC Los Angeles in
charge of advertising, research and pro-
motion. He succeeds David Nowinson
who transfers to station's news staff.

Charles (Big Pete) Peterson, air

personality at KLO Ogden, Utah, pro-
moted to program director. Vern Stev-
enson, formerly with KALL Salt Lake
City, joins KLO as news director.

Michael Dix, formerly newsman at
WBBM Chicago, to KNX Los Angeles,
in similar capacity.

Stuart I. Mackie,

formerly of Avery-
Knodel Inc., Chicago,
named manager of
Detroit office. Mr.
Mackie, whose ap-
pointment is effective
today, has been with
A-K for four years.
Previously, he was a
time salesman for Minnesota stations,
and with Chicago Title & Trust Co.,
with sales promotion and public rela-
tions duties.

Ted Hepburn, local sales manager of
WHLO Akron, Ohio, promoted to gen-
eral sales manager. Earlier, (Broad-
casting, March 27) it was incorrectly
reported that Mr. Hepburn was pro-
moted to general manager.

Hugh LaCrosse named chief engi-
neer of WKRC-AM-FM Cincinnati.
Mr. LaCrosse has served in various en-
gineering capacities with station since
1942.

Les Lindvig named sales manager
of KOOL-TV Phoenix. He formerly
served in similar capacity with KPHO-
TV, that city.

Althea Line, previously media di-
rector of Coleman-Parr Adv., Los An-
geles, joins KDAY Santa Monica, as
account executive.

Alton J. Lenoce, formerly commer-
cial manager of WBRY Waterbury,
named business manager of WNAB
Bridgeport, both Connecticut.

George M. Kroloff, formerly pr di-

Mackie

Mr. Murphy

rector and newscast producer for
WAIT Chicago, joins pr staff of Chi-
cago Assn. of Commerce and Industry.

Shaun F. Murphy

named vp and gen-
eral sales manager of
KTVI(TV)St. Louis.
He had previously
served as national
sales manager and
prior to that was
manager of WTVP
(TV) Decatur, 111.
Mr. Murphy began his broadcasting
career in 1947, joining, what was then,
WHOT South Bend as salesman.

John Hathcock and Leon Tatham

named continuity director and air per-
sonality respectively of K1ZX Amarillo,
Tex.

Doug Harris named promotion di-
rector of WRDW-TV Augusta, Ga. He
previously was assistant promotion di-
rector of WLOS-TV Asheville, N. C.

Wayne D. Costner, formerly com-
mercial manager of KYSN Colorado
Springs, to KTUX Pueblo, Colo., in
similar capacity.

Allen Ludden, director of program
services, CBS Radio owned and oper-
ated stations, named to newly-created
position of consultant for creative serv-
ices, CBS News. In new post, Mr. Lud-
den will be concerned with creation and
development of information-related pro-
grams, and techniques for their presen-
tation. He will also serve as liaison be-
tween CBS News and program depart-
ments of both CBS-TV and CBS Radio.

Glenn Gilbert, formerly manager,
Avery-Knodel office in Detroit, joins
AM Radio Sales, that city, in same
capacity.

George H. Fuchs, since August 1960
vp, labor relations, at NBC, appointed
vp, personnel, succeeding B. Lowell
Jacobsen, who resigned to become di-
rector of industrial relations for Pepsi-
Cola.

William Aronson, formerly of Gen-
eral Artists Corp., joins ABC-TV as
account executive.

Rog Birkeland appointed sales mana-
ger and assistant general manager of
KGHM Brookfield, Mo. He formerly
was account executive at KYSM-AM-
FM Mankato, Minn.

Robert Carpenter appointed assistant
tv sales manager of WOOD-TV Grand
Rapids, Mich. Mr. Carpenter had been
saleman for WOOD prior to his pro-
motion.

William Carpenter, formerly of Ziv-
TV, N. Y., joins H-R Representatives,

84 (FATES & FORTUNES)

BROADCASTING, April 3, 1961

that city, as account executive, tv sales.

Joseph R. Briscoe Jr. and Robert
Streider join KPLR-TV St. Louis as
account executives. Mr. Briscoe was
formerly account executive and an-
nouncer for KWRE Warrenton, Mo.,
while Mr. Streider was account execu-
tive for KCFM (FM) St. Louis.

Richard Douglas joins WIP Phila-
delphia, news department. He was for-
merly with WISH Indianapolis and
WAKY Louisville.

Ray Nardoni, tv director of KVAR
(TV) Phoenix-Mesa, Ariz., for five
years, to KMOX-TV St. Louis as pro-
ducer-director. He succeeds Ernest
Byrne, who resigned for tv post in Ire-
land.

Gwinn Owens appointed public af-
fairs coordinator for WJZ-TV Balti-
more.

Billye F. Ransdell joins KVOO-TV
Tulsa, as continuity director. Ron
Stone, formerly of KSWO-TV Lawton,
Okla., and Budd Dailey of KKTV
(TV) Colorado Springs, join news de-
partment.

George R. Swear-
ingen Jr., account ex-
ecutive, CBS-TV Spot
Sales, Atlanta, named
manager of Atlanta
office. Mr. Swearin-
gen transferred from
N. Y. office in 1959.
Prior to that he was
manager of Atlanta
office for CBS Radio Spot Sales; man-
ager of Weed & Co., and Weed Tele-
vision Corp., Atlanta, and national sales
manager, Teleways, Hollywood.

Julian Anthony, ABC News corre-
spondent, elected president The Work-
ing Press Foundation New York. Or-
ganization is composed of working
newsmen from press, radio and tv in
New York area.

Jon Sherwood Schulbeck, formerly
newscaster with WJR Detroit, to news
staff of WGN-AM-TV Chicago as
editor.

James Stevenson, publicist with
WBBM-TV Chicago since last August,
named national sales service represen-
tative at CBS-owned outlet. Henry
Roepken, former press information di-
rector and audience promotion mana-
ger for WBBM, joins news staff of
WBBM-TV as editor. Thomas Walsh,
for two years manager of The Lake-
view Business Center of Junior Achieve-
ment of Chicago, added to WBBM-TV
information services department as pub-
licist.

J. A. West Jr., general manager of
KDMS El Dorado, Ark., elected presi-
dent of UPI Broadcasters Assn. of

BROADCASTING, April 3, 1961

Mr. Swearingen

DuPont winners receive awards

Winners of the 1960 Alfred I.
duPont Radio and Television Awards
(Broadcasting, March 20) an-
nounced at formal presentation cere-
monies March 24 that their $1,000
checks would be donated for appro-
priate scholarships in broadcast edu-
cation. At the annual awards ban-
quet in Washington (1 to r) : Edward
P. Morgan, ABC commentator re-
ceiving plaque from Professor O. W.
Riegel, director of the Lee Memorial

Journalism Foundation and awards
curator; Washington & Lee U. Presi-
dent Fred Cole presenting award to
Jerome R. Reeves, general manager,
KDKA-TV Pittsburgh, winner of the
television award, and W&L Presi-
dent-emeritus Francis P. Gaines pre-
senting the radio station award to
Daniel W. Kops, president and gen-
eral manager, WAVZ New Haven,
Conn., the second DuPont award
for that station.

Arkansas. Hi Mayo, general manager of
KBRI Brinkley, elected vp while John
S. Haslam, UPI bureau manager in
Little Rock, was named secretary.

Michael A. Wiener, formerly writer,
ABC-TV sales development department,
joins H-R Representatives Inc., N. Y.,
as assistant director of sales promotion.
Mr. Wiener, who was with ABC-TV
for two years, previously served Tele-
vision Bureau of Advertising, N. Y., in
various capacities.

Paul E. Yoakum named operations
director of WBNS-TV Columbus, Ohio,
replacing Arthur D. Vittur who resigned
to become advertising director of Mid-
western Volkswagen Inc.

Philip Thornton named staff director
of KNXT (TV) Los Angeles.

Gilbert G. Wagi joins meteorological
department of WRCV-TV Philadelphia.
Prior to joining station Mr. Wagi served
as meteorologist with U.S. Navy.

Dwight Weist and Frank Blair, an-
nouncers, join WNBC New York, as
daytime newscasters.

Tony Brunton, WICC Fairfield, Conn.,
named news director.

Arch Yancey, from KNUZ Houston,
to WERE Cleveland, as air personality.
Johnny McKinney from KQV Pitts-
burgh; Jerry Miller from KONO San
Antonio and Mike March from WIZE

Springfield, Ohio, all join KNUZ as air
personalities.

Jay Wood, formerly air personality
with WDNC Durham, N. C, resigns
to join Target Recording Studios, that
city, as recording technician and pro-
ducer.

Gene Norman joins KRHM (FM)
Los Angeles as air personality.

Johnny Canton, formerly air person-
ality with KZIX Fort Collins, Colo., to
WNOW York, Pa., in similar capacity.

PROGRAMMING

William C. Payette,

general sales manager
of United Press Inter-
national, named man-
ager of UPI's south-
west division, head-
quartered in Dallas.
He will be in charge
of UPI news and
business operations in
nine states from Louisiana to Wyom-
ing, and also will continue as member
of UPI board of directors. No suc-
cessor was named. Mr. Payette estab-
lished UPI Movietone News, film serv-
ice for television stations, in early 1950s
and since then has had number of ex-
ecutive posts in New York.

Het Manheim, signed by Format
Films, animated film firm, Hollywood,

Mr. Payette

to head agency's new program depart-
ment.

Marshall Stone, director, joins Filmex
Inc., N. Y., as production manager and
director.

Carl Miller, formerly of United Art-
ists Associated, joins Independent Tele-
vision Corp., Seattle, Western Sales Div.

Paul Kasander named national sales
manager of Animation Center, newly
created commercial div., of Felix the
Cat Productions, New York.

Keith Gaylord, formerly with Artists
Attractions, to Fred Niles Productions,
Chicago, as assistant director.

Joseph A. Fiorelli and Norton T.
Gretzler join On Film Inc. (producers
of commercial tv and industrial motion
pictures), Princeton, N. J. Mr. Fiorelli
has been named producer while Mr.
Gretzler takes on duties of commercial
coordinator.

EQUIPMENT & ENGINEERING

Burnis M. Kelly appointed assistant
to president of Stancil-Hoffman Corp.,
manufacturer of Minitape recorders.

Alfred H. Canada named manager of
engineering for Raytheon Co's Santa
Barbara division, succeeding Stanley D.
Crane, resigned.

William R. Tincher, former associate
director of Bureau of Litigation, Fed-

eral Trade Commission, joins Westing-
house Electric Corp., N. Y., new anti-
trust section of Westinghouse law de-
partment.

Mr. May Mr. Battison

Russell P. May and John H. Battison,

Washington consulting engineers, an-
nounce formation of May & Battison,
Sheraton Building, that city. Mr. May
is among founders of Assn. of Federal
Communications Consulting Engineers.
Mr. Battison formerly was assistant chief
allocations engineer at ABC.

GOVERNMENT

John V. Buffington appointed assis-
tant to chairman of Federal Trade
Commission. He formerly served as
assistant general counsel in charge of
division of special legal assistants.

INTERNATIONAL

D. A. PoyntZ elected director of Walsh
Adv. Co. Ltd., Toronto.

J. Hugh Dunlop, manager of CKDH
Amherst, N.S., to CKDM Dauphin,
Man., in similar capacity, succeeding

Jack M. Henderson who resigned.

Thomas H. Tonner, formerly mana-
ger of CKCW Moncton, N.B., named
manager of CHSJ Saint John, N.B.

Donald H. Hartford, manager of
CFAC Calgary, Alta., promoted to vp
and general manager.

Sydney L. Capell, manager of radio-
tv electronics department of Zenith
Radio Corp. of Canada, elected vp.

Leonard George Hayden, 54, chief
engineer of Crowell-Collier Broadcasting
Corp. (KFWB Los Angeles, KEWB
Oakland-San Francisco, KDWB Minne-
apolis-St. Paul) died March 27 in Min-
neapolis.

Dan Thompson, 56, member of radio
pioneers and for 14 years radio-tv direc-
tor of National Safety Council, Chicago,
died March 29 at his home in Lombard,
111., after long illness.

DEATHS

Powell Crosley Jr., 74, radio pioneer
and one-time owner of Crosley Broad-
casting Corp., died of heart attack at
his home in Cincinnati March 28. Mr.
Crosley established WLW, that city, in
1921 and then sold his interests to Avi-
ation Corp. (Avco) in September 1945.

Joseph P. Duchaine, 58, president
of Bay State Broadcasting Co., (WBSM-
AM-FM) New Bedford, Mass., died
March 24 following heart attack.

TV NETWORK SHOWSHEET

Networks are listed alphabetically
with the following information: time,
program title in italics, followed by
sponsors or type of sponsorship. Ab-
breviations: sust., sustaining; part., par-
ticipating; alt., alternate sponsor; co-
op, cooperative local sponsorships. All
times EST. Published first issue in each
quarter.

SUNDAY MORNING

10- 11 a.m.

ABC-TV No network service.
CBS-TV 10-10:30 Lamp Unto My Feet, sust.,
10:30-11 Look Up and Live, sust.
NBC-TV No network service.

11- 12 noon

ABC-TV No network service.

CBS-TV 11-11:30 UN In Action, sust.; 11:30-12

Camera Three, sust.

NBC-TV No network service.

SUNDAY AFTERNOON
Noon-1 p.m.

ABC-TV 12-12:30 Meet the Professor, sust.
ends May 14; 12:30-1 Pip the Piper, Gen.
Mills.

CBS-TV 12-12:30 Washington Conversation,
sust.; 12:30-12:55 Accent, sust.; 12:55-1 News,
sust.

NBC-TV No network service.

1-2 p.m.

ABC-TV 1-1:30 Directions '61, sust. ends June

25; 1:30-2 Issues and Answers, sust. ends
April 9.

CBS-TV No network service.

NBC-TV 1-1:15 News, sust.; 1:15-1-30 No

network service; 1:30-2 Frontiers of Faith,

sust.

2- 3 p.m.

ABC-TV No network service.

CBS-TV Baseball Game of the Week, part.,

begins April 15.

NBC-TV Major League Baseball, various
regional.

3- 4 p.m.

ABC-TV No network service.
CBS-TV Baseball, cont.
NBC-TV Baseball, cont.

4- 5 p.m.

ABC-TV 4-4:30 Roundup. U.S.A., sust.; 4:30-
5 Issues & Answers, sust.
CBS-TV Basebaii, cont.
NBC-TV Baseball, cont.

5- 6 p.m.

ABC-TV 5-5:30 Matty's Funday Funnies,
Mattel; 5:30-6 Rocky & His Friends, Gen.
Mills, American Chicle, Peter Paul.
CBS-TV 5-5:30 Ted Mack and the Original
Amateur Hour, J. B. Williams; 5:30-6 GE
College Bowl, Gen. Elec.

NBC-TV 5-5:30 Celebrity Golf, Kemper;
5:30-6 Chet Huntley Reporting, Kemper.

SUNDAY EVENING

6- 7 p.m.

ABC-TV 6-6:30 No network service; 6-30-

7:30 Walt Disney Presents, part.

CBS-TV 6-6:30 I Love Lucy, Block Drug,

Clairol; 6:30-7 Twentieth Century, Pruden-
tial.

NBC-TV 6-6:30 Meet the Press, co-op; 6:30-

7 People Are Funny, E. R. Squibb.

7- 8 p.m.

ABC-TV 7-7:30 Walt Disney Presents, cont.;
7:30-8:30 Maverick, Kaiser, Armour, Nox-
zema, R. J. Reynolds, DuPont.
CBS-TV 7-7:30 Lassie, Campbell Soup; 7:30-

8 Dennis the Menace, Best Foods, Kellogg.
NBC-TV Shirley Temple, Malto, Beechnut
Life Savers, Walt Disnev, Fedders, Gen.
Food.

8- 9 p.m.

ABC-TV 8-8:30 Maverick, cont.; 8:30-9 Law-
man, R. J. Reynolds, Whitehall.
CBS-TV Ed Sullivan Show, Colgate, East-
man Kodak.

NBC-TV 8-8-30 National Velvet, Rexall, Gen.
Mills; 8:30-9 Tab Hunter, P. Lorillard, West-
clox.

9- 10 p.m.

ABC-TV 9-9:30 The Rebel, P&G, Liggett &
Myers; 9:30-10:30 The Asphalt Jungle, Spei-
del, Gillette, Amer. Chicle, Beecham, Cluett
Peabodv, Pepsi Cola.

CBS-TV 9-9:30 GE Theatre, Gen. Elec; 9:30-
10 Jack Benny Program, Lever, State Farm.
NBC-TV Chevy Show, Chevrolet.

10- 11 p.m.

ABC-TV 10-10:30 Asphalt Jungle, cont.;
10:30-11 Winston Churchill: The Valiant
Years, Dalton.

CBS-TV 10-10:30 Candid Camera, Lever,
Bristol-Myers; 10:30-11 What's My Line,
Kellogg, Sunbeam.

NBC-TV 10-10:30 Loretta Young Show, Toni,
Warner-Lambert, alt.; 10:30-11 This Is Your
Life, Block Drug.

86 (FATES & FORTUNES)

BROADCASTING, April 3, 1961

11-11:15 p.m.

sust.; 8:15-9

ABC-TV No network service.

CBS-TV Sunday News Special, Whitehall,

alt. with Carter.

NBC-TV No network service.

MONDAY-FRIDAY MORNING

7- 8 a.m.

ABC-TV No network service.
CBS-TV No network service.
NBC-TV Today, part.

8- 9 a.m.

ABC-TV No network service.
CBS-TV 8-8:15 CBS News,
Captain Kangaroo, part.
NBC-TV Today, cont.

9- 10 a.m.

ABC-TV No network service.
CBS-TV No network service.
NBC-TV No network service.

10- 11 a.m.

ABC-TV No network service.

CBS-TV 10-10:30 I Love Lucy, part.; 10:30-11

Video Village, part.

NBC-TV 10-10-30 Say When, part.; 10:30-11
Play Your Hunch, part.

11 a.m.-noon

ABC-TV 11-11:30 Morning Court, part.; 11:30-

12 Love That Bob, part.

CBS-TV 11-11:30 Double Exposure, part.;
11:30-12 Surprise Package, part.
NBC-TV 11-11:30 The Price Is Right, part.;
11:30-12 Concentration, part.

MONDAY-FRIDAY AFTERNOON,
EARLY EVENING AND LATE NIGHT

Noon-1 p.m.

ABC-TV 12-12:30 Camouflage, part.; 12:30-1
Number, Please, part.

CBS-TV 12-12:30 Love of Life, part.; 12:30-
12:45 Search for Tomorrow, P&G; 12:45-1
Guiding Light, P&G.

NBC-TV 12-12-30 Truth or Consequences,
part.; 12:30-12:55 It Could Be You, part.;
12:55-1 News, Gen. Mills.

1-2 p.m.

ABC-TV 1-1:25 About Faces, part.; 1:25-1:30
Midday News, sust.; 1:30-2 No network
service.

CBS-TV 1-1:05 News, sust: 1:05-1:30 No net-
work service; 1:30-2 As the World Turns,
part.

NBC-TV No network service.

2- 3 p.m.

ABC-TV 2-2:30 Day In Court, part.; 2:30-3
Seven Keys, part.

CBS-TV 2-2:30 Face the Facts, sust.; 2:30-3
Art Linkletter's House Party, part.

NBC-TV 2-2:30 Jan Murray Show, part.;
2:30-3 Loretta Young Theatre, part.

3- 4 p.m.

ABC-TV 3-3:30 Queen For A Day, part.;

3:30-4 Who Do You Trust?, part.

CBS-TV 3-3:30 The Millionaire, part.; 3:30-4

The Verdict Is Yours, part.

NBC-TV 3-3-30 Young Dr. Malone, part.;

3:30-4 From These Roots, part.

4- 5 p.m.

j ABC-TV American Bandstand, part.

CBS-TV 4-4:15 The Brighter Day, part.:
; 4:15-4:30 The Secret Storm, part.; 4:30-5

Edge of Night, part.

NBC-TV 4-4:30 Make Room For Daddy,
part.; 5:40-5 Here's Hollywood, part.

5- 6 p.m.

ABC-TV 5-5:30 American Bandstand, cont.;
5:30-6 Rocky & His Friends, (Tue., Thur.) ;
Rin Tin Tin (Mon., Fri.); Lone Ranger,
i Wed.), part.

CBS-TV No network service.
NBC-TV No network service.

6-7:30 p.m.

ABC-TV 6-6:15 News, sust.; 6:15-7:30 No
network service, except Tue., 7-7:30 Ex-
pedition, Ralston Purina.

■CBS-TV 6-6:45 No network service; 6:45-7
News, part.; 7-7:30 No network service.
NBC-TV 6-6:45 No network service; 6-45-7
Huntley -Brinkley News, Texaco; 7-7:30 No

i network service.

11:15-1 a.m.

ABC-TV No network service.
CBS-TV No network service.
NBC-TV Jack Paar Show, part.

MONDAY EVENING
7:30-8 p.m.

ABC-TV 7:30-8:30 Cheyenne, Union Carbide,
P&G, Ralston, Bristol-Myers, R. J. Reynolds,
duPont, Pepsi Cola, Warner-Lambert, Men-
nen.

CBS-TV To Tell the Truth, American Home,
Helene Curtis.

NBC-TV 7:30-8:30 The Americans, Dow,
Pepsi-Cola, Max Factor, Readers' Digest,
Block Drug.

8-9 p.m.

ABC-TV 8-8:30 Cheyenne, cont.; 8:30-9:30
SurfSide 6, Brown & Williamson, Whitehall,
Johnson & Johnson, Pontiac.

CBS-TV 8-8

Carnation; 8
NBC-TV 8-8

30 Pete & Gladys. Goodvear,
30-9 Bringing Up Buddy, Scott.
30 The Americans, cont.; 8:30-9

Wells Fargo, American Tobacco, Beechnut.

9- 10 p.m.

ABC-TV 9-9-30 SurfSide 6, cont.; 9:30-10:30
Adventures in Paradise, Whitehall, J. B. Wil-
liams, Noxzema, L&M, Amer. Chicle, Union
Carbide.

CBS-TV 9-9:30 Danny Thomas, Gen. Foods;
9:30-10 Andy Griffith, Gen. Foods.
NBC-TV 9-9:30 Acapulco, R. J. Reynolds,
Warner-Lambert; 9:30-10 Concentration, P.
Lorillard, starts April 17.

10- 11 p.m.

ABC-TV 10-10:30 Adventures in Paradise,
cont.; 10:30-11 Peter Gunn, Bristol-Myers,
R. J. Reynolds.

CBS-TV 10-10:30 Hennessey, Gen. Foods, P.
Lorillard; 10:30-11 June Allyson Show, du-
Pont.

NBC-TV 10-10:30 Barbara Stanwyck Theatre,
Alberto-Culver, Amer. Gas Assn.; 10:30-11
No network service.

TUESDAY EVENING
7:30-8 p.m.

ABC-TV Bugs Bunny, Gen. Foods, Colgate.

CBS-TV No network service.

NBC-TV 7:30-8-30 Laramie, Pittsburgh Plate

Glass, Beechnut. Amer. Gas Assn., Union

Carbide, Pepsi-Cola, R. J. Reynolds, Gold

Seal.

8-9 p.m.

ABC-TV 8-8:30 Rifleman, P&G; 8:30-9 Wyatt
Earp. P&G, Gen. Mills.

CBS-TV 8-8:30 Father Knows Best, Gen.
Foods, Scott, Lever; 8:30-9 Dobie Gillis,
Pillsburv, Philip Morris.

NBC-TV 8-8:30 Laramie, cont.; 8:30-9 Alfred
Hitchcock, Mercury, Revlon.

9-10 p.m.

ABC-TV Stagecoach West, Brown & William-
son, Simoniz, Gillette, Miles, Ralston, Gen.
Foods.

CBS-TV 9-9:30 Tom Ewell Show, Quaker
Oats, P&G: 9:30-10 Red Skelton, Pet Milk,
S. C. Johnson.

NBC-TV Thriller, All-State, Glenbrook,
American Tobacco, Beechnut.

10-11 p.m.

ABC-TV 10-10:30 Alcoa Presents, Alcoa;

10:30-11 No network service.

CBS-TV Garry Moore Show, Polaroid, S. C.

Johnson, Plymouth.

NBC-TV Specials, part.

WEDNESDAY EVENING
7:30-8 p.m.

ABC-TV 7-30-8:30 Hong Kong, Armour, Kai-
ser, Brillo, Derby, duPont, Coleman, P.
Lorillard.

CBS-TV 7:30-8:30 Malibu Run, Lorillard,
Amer. Home.

NBC-TV 7:30-8:30 Wagon Train, R. J.
Reynolds, Revlon, National Biscuit.

8-9 p.m.

ABC-TV 8:8:30 Hong Kong, cont.; 8:30-9
Adventures of Ozzie & Harriet, Eastman
Kodak, Coca-Cola.

CBS-TV 8-8-30 Malibu Run, cont.; 8:30-9
Danger Man, Brown & Williamson, Kimberly
Clark.

NBC-TV 8-8:30 Wagon Train, cont.; 8:30-9

(LjcryLLLvijZjnJjcdL
TYPE 314D

1 KW AM TRANSMITTER
SIMPLIFIED TUNING

jr i

.> i

Easily and positively tuned from front of
cabinet with external tuning and loading
controls. Separate adjustment of out-put
power. Terminal strips in transmitter for
connection of remote control unit,
write for details and competitive pricing

C-ATYi±LvLje-*iJ-aJL

MANUFACTURING COMPANY

4212 South Buckner Blvd. Dallas 27, Texas

|§l SUBSIDIARY OF LING-TEMCO ELECTRONICS, INC.

ME N WHO READ
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MEAN BUSINESS

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only BROADCASTING qualifies
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of Circulations and Associated
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BROADCASTING, April 3, 1961

ABC-TV

April 14: 10:30-11 p.m.

Close-Up!, Bell & Howell.
April 17: 10:30 p.m.-12 Midnight

Oscar Awards. P&G, Sara Lee.
April 18: 10-10:30 p.m.

Close-Up !. Bell & Howell.
April 20: 8:30-9:30 p.m.

Pat Boone Show, Bulova.
April 20: 10:30-11 p.m.

Ernie Kovacs Show, Dutch Masters.
April 27: 10:30-11 p.m.

Close-Up!. Bell & Howell.
May 9: 10-10:30 p.m.

Close-Up!, Bell & Howell.
Mav 16: 8:30-9 p.m.

Close-Up!, Bell & Howell.
May 18: 10:30-11 p.m.

Ernie Kovacs Show, Dutch Masters.
Mav 30: 10-10:30 p.m.

Close-Up!, Bell & Howell.
June 13: 10-10:30 p.m.

Close-Up!. Bell & Howell.
June 15: 10:30-11 p.m.

Ernie Kovacs Show, Dutch Masters.
June 22: 10:30-11 p.m.

Close-Up!, Bell & Howell.

CBS-TV

April 8: 5-6 p.m.
25th Masters Golf Tournament, Ameri-
can Express Travelers Insurance.
April 9: 3-4 p.m.

Price Is Right, Lever.

9- 10 p.m.

ABC-TV Hawaiian Eye, Whitehall, American
Chicle, Beecham, Carter, Lever, P. Lorillard,
Corn Products.

CBS-TV 9-9:30 Angel, S. C. Johnson, Gen.
Foods; 9:30-10 I've Got a Secret, R. J.
Reynolds, Bristol-Myers.
NBC-TV Perry Como Show, Kraft.

10- 11 p.m.

ABC-TV Naked City, Amer. Chicle, Brown &
Williamson, Bristol-Myers, Derby, Warner-
Lambert, Ludens, DuPont, Haggar Slacks.
CBS-TV U. S. Steel Hour-Circle Theatre,
U. S. Steel alt. with Armstrong Cork.
NBC-TV 10-10:30 Peter Loves Mary, P&G;
10:30-11 No network service.

THURSDAY EVENING
7:30-8 p.m.

ABC-TV Guestward Ho, Ralston, Seven-Up.
CBS-TV December Bride, sust. last program
April 20; then 7:30-8:30 Summer Sports
Spectacular, Schlitz.

NBC-TV 7:30-8:30 Outlaws, Warner-Lambert,
Beechnut, Colgate, DuPont, Brown & Wil-
liamson.

8- 9 p.m.

ABC-TV 8-8:30 Donna Reed Show, Johnson
& Johnson, Campbell Soup; 8:30-9 Real
McCoys, P&G.

CBS-TV 8-8:30 Sports, cont; 8:30-9 Zane
Grey. S. C. Johnson, P. Lorillard.
NBC-TV 8-8-30 Outlaws, cont.; 8:30-9 Bat
Masterson, Sealtest.

9- 10 p.m.

ABC-TV 9-9:30 My Three Sons, Chevrolet;
9:30-10:30 The Untouchables, L&M, Armour,
Whitehall, Beecham, Corn Products.
CBS-TV Gunslinger. R. J. Reynolds, Gillette.
NBC-TV 9-9:30 Bachelor Father, American
Tobacco, American Home; 9:30-10 The Ford
Show, Ford.

10- 11 p.m.

ABC-TV 10-10:30 The Untouchables, cont.;
10:30-11 Silents, Please, Dutch Masters,
Campbell, Quaker.

CBS-TV Face the Nation and CBS Reports,
alt., sust.

NBC-TV 10-10:30 The Groucho Show, Block
Drugs, Toni; 10:30-11 No network service.

FRIDAY EVENING
7:30-8 p.m.

ABC-TV Matty's Funday Funnies, Mattel.

TV SPECIALS FOR APRIL, MAY & JUNE

Young People's Concert, Shell.
April 9: 4-5:30 p.m.

25th Masters Golf Tournament, Ameri-
can Express Travelers Insurance.
April 20: 8-9 p.m.

Highlights of the 1961 Circus, Top
Value Stamps.
April 21: 8:30-10 p.m.
Million Dollar Incident With Jackie
Gleason, Timex.
April 27: 9-10 p.m.
Family Classics {Jane Eyre), John H.
Breck.
May 19: 8:30-9:30 p.m.
Arthur Godfrey Show, Bulova.

NBC-TV

April 7: 9-10 p.m.

Sing Along With Mitch. Ballantine.
April 9: 6:30-7 p.m.

Trial of Adolph Eichmann, sust.
April 11: 10-11 p.m.

JFK #2. P&G.
April 12: 9-10 p.m.

Bob Hope Buick Show, Buick.
April 13: 4-5 p.m.

Purex Specials for Women, Purex.
April 14: 9-10 p.m.

Bell Telephone Hour, AT&T.
April 16: 5-6 p.m.

Omnibus, Aluminium.
April 16: 10-11 p.m.

NBC White Paper #5, Timex y 2 .
April 18: 10-11 p.m.

CBS-TV 7:30-8:30 Rawhide, Nabisco, Parlia-
ment, Gen. Foods, Drackett, Bristol-Myers.
NBC-TV Happy. DuPont, Brown & William-
son.

8- 9 p.m.

ABC-TV 8-8-30 Harrigan & Son, Reynolds
Metals; 8:30-9 Flintstones, Miles, R. J. Rey-
nolds.

CBS-TV 8-8:30 Rawhide, cont.; 8:30-9:30
Route 66, Philip Morris, Sterling Drug, Chev-
rolet.

NBC-TV 8-8:30 Five-Star Jubilee. Massey-
Ferguson, (starting May 12: Whispering
Synith): 8:30-9 Westinghouse Playhouse,
Westinghouse, (starting May 12 Five Star
Jubilee, Massey-Ferguson) .

9- 10 p.m.

ABC-TV 77 Sunset Strip, American Chicle,
Whitehall, Beecham, R. J. Reynolds.
CBS-TV 9-9:30 Route 66, cont.; 9:30-10 Way
Out, L&M.

NBC-TV Bell Telephone Hour, alt. weeks,
AT&T; starting May 12: 9-9:30 Lawless Years,
Brown & Williamson, Alberto-Culver; 9:30-10
Westinghouse Playhouse, Westinghouse.

10- 11 p.m.

ABC-TV 10-10:30 Robert Taylor in the De-
tectives, P&G; 10:30-11 Law & Mr. Jones,
P&G, Simoniz, P. Lorillard.
CBS-TV 10-10:30 Twilight Zone, Colgate;
10:30-11 Eyewitness to History, Firestone.
NBC-TV Michael Shayne, P. Lorillard, Dow,
Oldsmobile.

SATURDAY MORN. & AFTERNOON

10-11 a.m.

ABC-TV No network service.
CBS-TV Captain Kangaroo, part., ends April
8, then 9:30-10:30 Captain Kangaroo; 10:30-11
Mighty Mouse Playhouse, Colgate.
NBC-TV 10-10:30 Shari Lewis Show, National
Biscuit, Remco, American Doll & Toy; 10:30-
11 King Leonardo & His Short Subjects,
Gen. Mills, Sweets.

11 a.m.-noon

ABC-TV 11-11:30 No network service; 11:30-

12 TBA.

CBS-TV 11-11:30 Magic Land of Allakazam,
Kellogg; 11:30-12 Roy Rogers Show. Nestle
Co.

NBC-TV 11-11:30 Fury, Miles, Nabisco,
Sweets; 11:30-12 Lone Ranger, Gen. Mills.

Noon-1 p.m.

ABC-TV 12-12-30 No network service; 12:30-1
Pip the Piper, Gen. Mills.

CBS-TV 12-12:30 Sky King, Nabisco; 12:30-1
Saturday News with Robert Trout, sust.
NBC-TV 12-12:30 My True Story, Glenbrook,

Cry Vengeance, Purex.
April 21: 9-10 p.m.

Sing Along With Mitch. Ballantine.
April 22: 9:30-10 p.m.

Equitable's Our American Heritage,
Equitable.
April 25: 10-11 p.m.

Dean Martin Show, sust.
April 28: 10-11 p.m.

Jane Powell Show, Pepsi Cola.
May 5: 8:30-10 p.m.

Hallmark Hall of Fame, Hallmark.
May 7: 5-6 p.m.

Las Vegas Golf, Kemper, Wilson.
May 9: 10-11 p.m.

The Chet Huntley Special, sust.
May 13: 8:30-9:30 p.m.

Bob Hope Buick Show, Buick.
May 13: 9:30-10 p.m.

Equitable's Our American Heritage,
Equitable.
May 16: 10-11:30 p.m.

Emmy Awards, P&G.
May 23: 10-11 p.m.

NBC White Paper #6, Timex
May 30: 10-11 p.m.

The Peculiar People, Purex.
June 6: 10-11 p.m.

Summer on Ice, Brewer's Foundation.
June 13: 10-11 p.m.

TV Guide Awards, Lever.
June 20: 10-11 p.m.

JFK #3, Lever.
June 27: 10-11 p.m.

Dr. B, Merck, Sharp & Dohme.

Dow, Simoniz; 12:30-1 Detective's Diary,
Glenbrook, Simoniz.

1- 2 p.m.

ABC-TV No network service.

CBS-TV 1-1:30 Robert Trout & The News, \

sust. After April 15 No network service;

1:30-2 No network service.

NBC-TV 1-1:30 Mr. Wizard, sust.; 1:30-2 No

network service.

2- 5 p.m.

ABC-TV No network service.

CBS-TV Baseball Game of the Week, starts

April 15, part.

NBC-TV Major League Baseball, various ,
regional.

5-7:30 p.m.

ABC-TV 5-6 All Star Golf, Reynolds Metals, j
Armour ends April 22; 6-7:30 No network fl
service.

CBS-TV No network service.
NBC-TV 5-5:30 Bowling Stars, Gen. Mills
starts April 8; 5:30-6 Captain Gallant, Gen. I
Mills, starts April 8; 6-7:30 No network ,
service.

SATURDAY EVENING
7:30-8 p.m.

ABC-TV 7:30-8:30 Roaring Twenties, War-
ner-Lambert, Gillette, Simoniz, Mennen,
Derby.

CBS-TV 7:30-8:30 Perry Mason, Parliament,
Colgate, Sterling Drug, Drackett, Moores.
NBC-TV 7:30-8:30 Bonanza, American To-
bacco, RCA.

8- 9 p.m.

ABC-TV 8-8:30 Roaring Twenties, cont.; 8:30-
9 Leave It to Beaver, Ralston, Colgate.
CBS-TV 8-8:30 Perry Mason, cont.; 8:30-9:30
Checkmate, Brown & Williamson, Lever,
Kimberly Clark.

NBC-TV 8-8:30 Bonanza, cont.; 8:30-9 Tall
Man, R. J. Reynolds, Block Drug.

9- 10 p.m.

ABC-TV Lawrence Welk, Dodge, J. B.
Williams.

CBS-TV 9-9:30 Checkmate, cont.; 9:30-10
Have Gun, Will Travel, Lever, Whitehall.
NBC-TV 9-9-30 Deputy, Gen. Cigar, Bristol-
Myers; 9:30-10:30 The Nation's Future, sust.

10- 11 p.m.

ABC-TV 10-10:45 Fight of the Week, Gillette,
Miles; 10:45-11 Make That Spare, Brown &
Williamson, Gillette.

CBS-TV 10-10:30 Gunsmoke, L&M, Reming-
ton Rand; 10:30-11 No network service.
NBC-TV 10-10:30 The Nation's Future, cont.;
10:30-11 No network service.

88 (TV SHOWSHEETS)

BROADCASTING, April 3, 1961

FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS

As compiled by Broadcasting: March
23 through March 29. Includes data
on new stations, changes in existing
stations, ownership changes, hearing
cases, rules & standards changes, rou-
tine roundup.

Abbreviations: DA — directional antenna, cp
— construction permit. ERP — effective radi-
ated power, vhf — very high frequency, uhf
— ultra high frequency, ant. — antenna, aur.—
aural, vis. — visual, kw — kilowatts, w — watts,
mc — megacycles. D — day. N — night. LS —
local sunset, mod. — modification, trans.—
transmitter, unl. — unlimited hours, kc — kilo-
cycles. SCA — subsidiary communications au-
thorization. SSA — special service authoriza-
tion. STA — Special temporary authorization.
SH — specified hours. * — educational. Ann. —
Announced.

Existing tv stations

CALL LETTERS ASSIGNED

KYMA (TV) Flagstaff, Ariz.— Coconino
Tclccsstcrs Inc

KLMC-TV Lamar, Colo.— Televents Inc.

KWHT-TV Goodland, Kans. — Standard
Electronics Corp. Changed from KBLR-TV.

KWBC-TV Gallup, N. M.— Televents Inc.

KOXO (TV) Portland, Ore.— Fisher Bcstg.
Co.

WAND-TV Pittsburgh. Pa— Agnes J. R.
Greer. Changed from WKFJ-TV.

WSVI (TV) Christiansted, V. I.— Supreme
Bcstg. Co. of Puerto Rico.

New am stations

ACTIONS BY FCC
Marianna, Ark. — Lee Bcstg. Co. Granted
1460 kc. 500 w., DA, D. P.O. address Clyde
Andrews, Wiley Bldg., Marianna, Ark. Esti-
mated construction cost $20,636, first year
operating cost $26,538, revenue $36,000. Prin-
cipals are Ross A. Hayes, 25%, Lon Mann,
Clyde S. Andrews, W. H. Gerrard and Emer-
son Newbern, each 18.75%. Mr. Hayes is in
cotton ginning. Mr. Mann is farmer. Mr.
Andrews is CPA. Mr. Gerrard is farmer.
Mr. Newbern is cotton broker. Action March
29.

Hillsville, Va.— Carroll Bcstg. Co. Granted
1400 kc. 250 w. P.O. address c/o Rush L.
Akers, Box 248 Hillsville, Va. Estimated con-
struction cost $5,200, first year operating cost
$20,871, revenue $31,234. Applicants are Dale
W. Gallimore and Rush L. Akers, equal part-
ners. Mr. Gallimore was formerly employed
by WPAQ Mt. Airy, N. C. Mr. Akers form-
erly was in automobile agency business;
engineering condition and program tests not
to be authorized until permittee has sub-
mitted evidence to show that Mr. Gallimore
has severed all connection with WPAQ.
Chmn. Minow and Comr. Ford dissented.
Action March 29.

APPLICATIONS
Vandalia, 111. Peter-Mark Bcstg. Co. — 1500
kc, 250 w. P.O. address 216 Ferguson St.,
Jerseyville, 111. Estimated construction cost
$13,685.63, first year operating cost $36,000,
revenue $48,000. Wilbur J. Meyer, sole own-
er, is majority stockholder of WJBM Jersey-
ville, 111. Ann. March 29.

Existing am stations

ACTIONS BY FCC

KRXK Rexburg, Idaho — Granted increased
daytime power on 1230 kc from 250 w to 1
(kw, continued nighttime operation with
250 w; engineering conditions. Chrm. Min-
ow not participating. Ann. March 29.

KSIG Crowley, La. — Granted increased
daytime power on 1450 kc from 250 w to 1
kw; continued nighttime operation with
250 w; remote control permitted; engineer-
ing conditions. Ann. March 29.

KNOC Natchitoches, La. — Granted in-
creased daytime power on 1450 kc from 250
|iw to 1 kw, continued nighttime operation
with 250 w; remote control permitted; en-
gineering conditions. Comr. Ford dissented.
Ann. March 29.

KWRE Warrenton, Mo. — Granted increased
power on 730 kc, D, from 500 w to 1 kw;
engineering conditions. Ann. March 29.

WGBG Greensboro, N. C— Granted in-
creased daytime power on 1400 kc from 250
w to 1 kw, continued nighttime operation
with 250 w; remote control permitted; en-
gineering conditions. Ann. March 29.

WSIC Statesville, N. C— Granted increased
daytime power on 1400 kc from 250 w to 1
kw, continued nighttime operation with 250
w; engineering conditions. Chrm. Minow not
participating. Ann. March 29.

KMHT Marshall, Tex. — Granted increased
daytime power on 1450 kc from 250 w to
1 kw, continued nighttime operation with
250 w; remote control permitted; engineer-
ing conditions. Chrm. Minow not participat-
ing; Comr. Bartley dissented. Ann. March
29.

WRON Ronceverte, W. Va.— Granted in-
creased daytime power on 1400 kc from 250
w to 1 kw. continued nighttime operation
with 250 w; engineering conditions. Ann.
March 29.

WLOG Logan, W. Va. — Granted increased
daytime power on 1230 kc from 250 w to
1 kw, continued nighttime operation with
250 w; remote control permitted; engineer-
ing condition. Ann. March 29.

APPLICATIONS

WMSL Decatur, Ala. — Cp to increase day-
time power from 250 w to 1 kw and install
new trans. (1400kc) Ann. March 24.

KIBE Palo Alto, Calif.— Cp to increase
power from 1 kw to 5 kw and install new
trans. (1350kc) Ann. March 29.

WDBF Delray Beach, Fla.— Cp to change
hours of operation from D to Unl., using
power of 500 w, 5 kw-LS and employing
DA-N and D (DA-2). (1420kc) Ann. March
24.

KAYS Hays, Kans — Cp to increase daytime
power from 250 w to 1 kw and install new
trans. (1400kc) Ann. March 24.

KRTN Raton, N. M.— Cp to increase day-
time power from 250 w to 1 kw and install
new trans. (1490kc) Ann. March 24.

WDOE Dunkirk, N. Y.— Mod. of license to
change station location from Dunkirk, New
York to Dunkirk-Fredonia, New York. (1410-
kc) Ann. March 29.

WFLS Fredericksburg, Va. — Cp to increase
power from 500 w to 1 kw and make
changes in ant. system (increase height).
(1350kc) Ann. March 24.

WLPM Suffolk, Va.— Cp to increase day-
time power from 1 kw to 5 kw, install new
trans, and change from employing DA-N
only to DA-2. (1460kc) Ann. March 29.

WPDR Portage, Wis. — Cp to increase power
from 1 kw to 5 kw, install new trans, and
DA-D. Ann. March 29.

WRIG Wausau, Wis. — Cp to increase day-
time power from 250 w to 1 kw and install
new trans. (1400kc) Ann. March 24.

CALL LETTERS ASSIGNED

KATO Safford, Ariz.— Willard Shoecraft.
KVEE Conway, Ark. — Central Ark. Bcstrs.
KLIP Fowler, Calif .—Morris Mindel.
WSWN Belle Glade. Fla.— Seminole Bcstg.
Co. Changed from WEAS.

WYNZ Windermere, Fla. — Windermere
Radio Co.

WEAS Savannah, Ga.— WJIV Inc. Changed
from WJIV.

KFLI Mountain Home, Idaho. — Northwest
Bcstrs. Inc.

WMLO Beverly, Mass.— United Bcstg. Co,

KESM El Dorado Springs, Mo. — Paul
Vaughn.

KVEG Las Vegas, Nev. — Las Vegas Elec-
tronics.

WCNS Canton, Ohio— Dover Bcstg. Co.
Changed from WAND.

KMAD Madill, Okla.— Herbert J. Pate.

WJES Johnston, S. C— Edgefield- Saluda
Radio Co.

KBBZ Laramie, Wyo. — Laramie Bcstrs.
Changed from KLME.

New fm stations

ACTIONS BY FCC

Ridgecrest, Calif. — Ridgecrest Bcstg. Co.
Granted 105.5 mc, 432 w. Ant. height above
average terrain — 264 ft. P.O. address P.O.
Box 696. Estimated construction cost $5,681,
first year operating cost $2,000, revenue $3,200.
Israel Sinofsky, sole owner, is manager,
owner and chief engineer of KRKS Ridge-
crest. Action March 29.

Poughkeepsie, N. Y. — Hudson Valley Bctsg.
Corp. Granted 101.5 mc, 4.4 kw. Ant. height
above average terrain 850 ft. P.O. address
P.O. Box 410. Estimated construction cost
$13,634. Fm applicant will duplicate WEOK
Poughkeepsie. Action March 29.

APPLICATIONS

Palo Alto, Calif. Golden Bay Bcstg. Co.—
95.3 mc, 860 k. Ant. height above average
terrain —139.1 ft. P.O. address 555 La Sierra
Drive, Sacramento, Calif. Estimated con-
struction cost $6,350, first year operating
cost $13,200, revenue $36,000. Principals are
John Paul Breznik (33%%), Robert E. Stofan
(33 1 , / 3%), and William Wentworth Auxier
(33y 3 %). All three are officers of KSFM (FM)
Sacramento. Ann. March 28.

Mount Pleasant, Mich. Paul A. Brandt. —
94.5 mc, 16.1 kw. Ant. height above average
terrain 237 ft. P.O. address Maple St. Esti-
mated construction cost $14,300, first year
operating cost $3,000, revenue $2,000. Mr.
Brandt is licensee of WCEN Mt. Pleasant,
and WBFC Fremont, both Michigan. Ann.
March 24.

Fredericksburg, Va. Star Bcstg. Corp. 93.3
mc. 41.5 kw. Ant. height above average ter-
rain 333 ft. P.O. address 305 William St.
Estimated construction cost $30,052.50, first
year operating cost $8,000, revenue $10,000.
Star Bcstg. is owned by Free Lance-Star
Publishing Co., Fredericksburg, whose prin-
cipals include Charles S. Rowe (38%) and
his brother Josiah P. Rowe III (43%). Star
Bcstg. owns WFLS Fredericksburg. Ann.
March 24.

Existing fm stations

ACTIONS BY FCC
KBIQ (FM) Los Angeles, Calif .—Granted
mod. of license to change station and main
studio location to Avalon, Calif. Ann. March
29.

EDWIN TORNBERgP

& COMPANY, INC.

NEGOTIATORS FOR THE PURCHASE AND
SALE OF RADIO AND TELEVISION STATIONS
EVALUATIONS
FINANCIAL ADVISERS

■

NEW YORK

60 East 42nd Street
MUrray Hill 7-4242

WEST COAST

860 Jewell Avenue
Pacific Grove, California
FRontier 2-7475

WASHINGTON

1625 Eye Street, N.W.
District 7-8531

BROADCASTING, April 3, 1961

CALL LETTERS ASSIGNED
WKUL-FM Cullman, Ala— Cullman Bcstg.
Co.

WARF-FM Jasper, Ala. — Walker County
Bcstg. Co.

WAJM (FM) Montgomery, Ala. — Adver-
tiser Co.

WGNB (FM) Gulf port, Fla— World Chris-
tian Radio Foundation Inc.

WVKC (FM) Galesburg, 111— Knox Col-
lege.

WBEL-FM South Beloit, 111— Beloit Bcstrs.
Inc.

KWBB-FM Wichita, Kansas— Wichita Bea-
con Bcstg. Co.

WVCA-FM Gloucester, Mass. — Simon
Geller.

WVGR (FM) Grand Rapids, Mich.— Re-
gents of U. of Mich.

WDCX (FM) Buffalo, N. Y— Donald B.
Crawford.

WXEN-FM Cleveland, Ohio— Tuschman
Bcstg. Co. Changed from WABQ-FM.

WZAK (FM) Cleveland, Ohio— Ohio Music
Corp.

WSBA-FM York, Pa. — Susquehanna Bcstg.

Co.

KXOL-FM Fort Worth, Tex.— KWOL Inc.
KGTS (FM) College Place, Wash.— Walla
W alla College.

Ownership changes

ACTIONS BY FCC

KSDA Redding, Calif. — Granted (1) renew-
al of license and (2) transfer of control from
Wilford B. Moench to J. L. Carpenter, J. R.
Short and R. E. Welch; consideration $59,500
for 100% by Mr. Welch who will issue 39% of
stock to Mr. Carpenter and 10% to Mr. Short
for which they have agreed to give five
years of service. Ann. March 29.

KMLB-AM-FM Monroe, La. — Granted as-
signment of licenses to KMLB Inc. (Leon
S. Walton, president, owns KOPY Alice,
Tex., WNOO Chattanooga, Tenn., and has
interest in KJET Beaumont, Tex.); con-
sideration $140,000. Ann. March 29.

WBEC Pittsfield, Mass. — Granted assign-
ment of license to WBEC Inc. (Richard S.
Jackson, Henry Hovland and Henry W.
Steingarten); consideration $195,000. Ann.
March 29.

WGUS North Augusta, S. C— Granted
transfer of control from Henderson Belk to
Martha White Mills Inc., H. C. Young Jr.

(has interest in WENO Madison, Tenn., and
WYAM Bessemer, Ala.), and Jerome Glaser
(has interest in WYAM); consideration
$53,111. Martha White Mills Inc. will own
90% of stock. Ann. March 29.

WEMB Erwin, Tenn. — Granted assignment
of license from Max M. Blakemore to WEMB
Inc. (V. F. Jackson, president); considera-
tion $55,000. Ann. March 29.

KVOS-TV Bellingham, Wash.— Granted as-
signment of licenses (1) to Rogan and C. W.
Jones, Ernest E. Harper, Joseph Bloom and
David Mintz, individual stockholders of
assignor, in exchange for surrender of part
of their stockholdings and (2) from Jones
et. al., to KVOS Tv Corp. for $3,000,000. Sole
stockholder of KVOS Tv Corp. is Wometco
Enterprises Inc., licensee of WTVJ (TV),
Miami, Fla., and interest in WFGA-TV Jack-
sonville, Fla., and WLOS-AM-FM-TV Ashe-
ville, N. C. Comr. Bartley dissented. Ann.
March 29.

WHMS Charleston, W. Va.— Granted as-
signment of license to Edgar L. Clinton;
consideration $95,000 and agreement not to
compete for 5 years within 50 mile radius
of Charleston. Chmn. Minow not participat-

ing. Ann. March 25.

WSAZ-AM-TV Huntington, W. Va.— Grant-
ed transfer of control from Huntington
Publishing Co. to WJR Inc. (WJR-AM-FM
Detroit, and WJRT [TV] Flint, Mich.); con-
sideration $5,471,862 for 89% interest. Ann.
March 29.

APPLICATIONS
WHYS Ocala, Fla.— Seeks assignment of
license from Associated Bcstrs. Inc. to Rob-
ert L. Gilliam for $75,000. Mr. Gilliam is in

investment business in Ocala. Ann. March

24.

WALG Albany, Ga. — Seeks transfer of con-
trol from James S. Ayers to Allen M. Wood-
all. Consideration $23,000. Mr. Woodall has
interests in WDAX McRae, Ga., WAYX
Waycross, Ga., WMOG Brunswick, Ga.,
WDAK Columbus, Ga. He is also in real es-
tate and in corporations operating How-
ard Johnson restaurants. Ann. March 28.

WGTA Summerville, Ga. — Seeks assign-
ment of license from J. Bradley Haynes,
temporary receiver of Tri-State Bcstg. Co.,
to Tri-State Bcstg. Co. Principal is William
B. Farrar (100%). Mr. Farrar paid $60,600 for
all stock in competition with former co-
owner E. C. Pesterfield at public auction.
Ann. March 28.

KWEI Weiser, Idaho — Seeks assignment of
license from Inland Broadcast Co. to Oxbow
Broadcast Co. for $50,000 plus exchange of
stock. Principals are Mervin V. Ling (52%)
and Edwin C. Miller (47.8%). Mr. Ling has
controlling interests in KAYT Rupert, Idaho,
and KACI The Dalles, Ore. Ann. March 28.

KAGE Winona, Minn. — Seeks transfer of
control from Mr. and Mrs. Albert S. Tedesco
to James B. Goetz (50%), Merlin J. Meythal-
er (25%), and Rex N. Eyler (25%). Consider-
ation $105,000. Mr. Goetz owns gas station.
Mr. Meythaler has interests in KMAQ Ma-
quokita, Iowa, and WFAW-FM Atkinson,
Wis. Mr. Eyler has no other business in-
terests. Ann. March 28.

KTOO Henderson, Nev. — Seeks assignment
of license from Advertising Dynamics Corp.
to KTOO Bcstg. Co. for $110,000. Principals
are Henry V. Crosby (50%), Harold Newman
(16%%), Reginald P. Newmann (16%%),
and Samuel Komsky (16%%). Mr. Crosby is
in wholesale drugs. Newman brothers own
iron and metal business. Mr. Komsky has
interest in accounting firm. Ann. March 29.

WEEW Washington, N. C. — Seeks assign-
ment of permit from WOOW Inc. to WEEW
Inc. in stock exchange and for assumption
of $12,500 debt of WOOW. Principals are
James B. Newman (30.19%), Mary L. Stiles
(45.28%) and WOOW (24.53% on consumma-
tion of transfer). Mr. Newman is announcer
for WOOW. Mrs. Stiles is officer of WOOW.
President of WOOW, John P. Gallagher will
be president of WEEW. He owns 79.8% of
WOOW and has interests in KARA Albu-
querque, N. M.; KDUB-AM-TV Lubbock,
KPAR-TV Sweetwater, and KEDY-TV Big
Spring, all Texas. Ann. March 24.

WOHI-AM-FM East Liverpool, Ohio— Seeks
assignment of license from East Liverpool
Bcstg. Co. to Constrander Corp. No consid-
eration is involved; East Liverpool Bcstg. is
wholly owned by Constrander. Principals are
Joseph D. Coons (60%), David E. Kurland
(15%), Norman L. Mauser (15%) and Charles
E. Stuart (10%). They have no other busi-
ness interests. Ann. March 24.

KBOY-AM-FM Medford, Ore.— Seeks as-
signment of licenses from KBOY Bcstrs. to
KBOY Bcstrs. Inc. No consideration in-
volved. Principals are Mr. and Mrs. Kenneth
R. Card (99%). They have no other broad-
cast interests. Ann. March 28.

KINT El Paso, Tex.— Seeks transfer of
control from Odis L. Echols Jr. to G. E.
Miller and Co. Consideration $12,000. Prin-
cipal stockholder is Giles E. Miller (34.2%).
He has interests in KBUY Amarillo, Tex.,
and KOKE Austin, Tex. Ann. March 24.

WCMS Norfolk, Va.— Seeks transfer of
control from Cy Blumenthal to George A.
Crump. Consideration $40,500. Mr. Crump
is general manager of WAVA-AM-FM Ar-
lington, Va. Ann. March 24.

WLOW Portsmouth, Va.— Seeks transfer of
control from John Quincy, Arthur E. Haley,
Richard Maguire, and J. Joseph Maloney Jr.
to Providence Radio Inc. Consideration
$175,500. Providence Radio is 73.9% owned
by Akron Bcstg. Corp, Principals of Akron
are Edwin Elliot (58%) and his son Edwin
T. Elliot (40.4%). Providence Radio is li-
censee of WICE Providence, R. I., and
WKJD (FM) Warwick, R. I. Ann. March 29.

Hearing cases

FINAL DECISIONS

■ By memorandum opinion and order
commission granted petition for reconsider-
ation by Triangle Publications Inc., severed
from consolidated proceeding and granted
its application to increase daytime power
of station WNHC New Haven, Conn., from
250 w to 1 kw, continued operation on
1340 kc, 250 w-N, conditioned to accepting
such interference as may be imposed by (1)
other existing class IV stations in event
they are subsequently authorized to increase
power to 1 kw, and (2) WNLK, Norwalk,
in event of grant of its application to in-
crease daytime power, and without preju-
dice to whatever action commission may
deem appropriate in light of any informa-
tion developed in pending inquiry concern-
ing compliance with Section 317 of Com-
munications Act. Ann. March 23.

■ Commission gives notice that Jan. 30
initial decision to grant application of S & S
Bcstg. Co. to change operation of WTAQ
La Grange, 111., on 1300 kc from 500 w, DA-
N, U, to 500 w-N, 1 kw-LS, DA-2. became
effective March 21. Ann. March 23.

■ Commission gives notice that Jan. 31
initial decision to grant application of
Northside Bcstg. Co. for new am station to
operate on 1450 kc, 250 w, U, in Jefferson-
ville, Ind., conditioned that permittee shall
submit prior to authorization of program
tests complete non-directional proof of per-
formance to establish that radiation has
been limited to substantially 75 mv/m for
power of 250 watts, as proposed, became
effective March 22. Ann. March 23.

■ By memorandum opinion and order,
commission granted joint petition for re-
consideration and granted without hearing
applications of WSTV Inc. to increase day-
time power of station WBOY Clarksburg,
W. Va., from 250 w to 1 kw, continued op-
eration on 1400 kc, 250 w-N, and Commu-
nity Radio Inc. for new station to operate
on 1400 kc, 250 w-N, 1 kw-LS, in Spencer.
W. Va., each conditioned to accepting such
interference as may be imposed by other
existing 250 w class IV stations in event
they are subsequently authorized to in-
crease power to 1 kw. Ann. March 29.

■ By memorandum opinion and order,
commission granted petition for reconsid-
eration by Friendly Bcstg. Co., and granted
its application to increase daytime power
of WJMO Cleveland Heights, Ohio, from
250 w to 1 kw, continued operation on 1490
kc, 250 w-N, engineering condition and sub-
ject to accepting such interference as may
be imposed by other existing 250 w class IV
stations in event they are subsequently au-
thorized to increase power to 1 kw. Ann.
March 29.

■ By memorandum opinion and order,
commisison granted joint petition of follow-
ing applicants for reconsideration, severed
from consolidated proceeding, and granted
applications of Donald M. Donze for new
am station to operate on 1400 kc, 250 w, U,
in Festus, Mo., KSIM Sikeston, Mo., WDWS
Champaign, 111., WEOA Evansville, Ind., and
KFRU Columbia, Mo., to increase daytime
power from 250 w to 1 kw, continued op-
eration on 1400 kc, 250 w-N, and WFIW
Fairfield, 111., to increase power from 500
w to 1 kw, continued operation on 1390 kc,
D; each conditioned to accepting such in-
terference as may be imposed by other ex-
isting 250 w class IV stations in event they
are subsequently authorized to increase
power to 1 kw. Comr. Ford dissented, with
statement, in which Chmn. Minow joined;
Comr. Bartley dissented. Ann. March 29.

■ By memorandum opinion and order,
commission granted joint petition for re-
consideration by KWYN Wynne, Ark.,
KCLA Pine Bluff, Ark., and KELD
El Dorado, Ark., severed from consoli-
dated proceeding and granted their
applications to increase daytime power from

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BROADCASTING, April 3, 1961

250 w to 1 kw, continued operation on 1400
kc, 250 w-N, each conditioned to accepting
such interference as may be imposed by
other existing 250 w class IV stations in
event they are subsequently authorized to
increase power to 1 kw. Comr. Ford dis-
sented. Ann. March 29.

INITIAL DECISIONS

■ Hearing examiner H. Gifford Irion is-
sued initial decision looking toward grant-
ing application of Radio Medford Inc. for
new tv station to operate on ch. 10 in Med-
ford, Ore. Ann. March 29.

■ Hearing examiner Millard F. French is-
sued initial decision looking toward deny-
ing application of Northeast Radio Inc. to
increase power of WCAP Lowell, Mass.,
from 1 kw to 5 kw, continued operation on
980 kc, D. Ann. March 29.

■ Hearing examiner Herbert Sharfman is-
sued initial decision looking toward grant-
ing application of Pier San Inc. for new am
station to operate on 1290 kc, 500 w, D, in
Lamed, Kans., and denying applications of
Francis C. Morgan Jr. for same facilities in
Larned and Wilmer E. Huffman for new
station in Pratt, Kans., to operate on 1290
kc, 5 kw-D, 500 w-N, DA-2. Ann. March
29.

■ Hearing examiner Walther W. Guen-
ther issued initial decision looking toward
granting application of Peoples Bcstg. Corp.
for new class B fm station to operate on
94.5 mc; ERP 20 kw; ant. height 238 ft.; en-
gineering conditions. Ann. March 29.

OTHER ACTIONS
Kenneth G. and Misha S. Prather, Boulder,
Colo.; KDEN Denver, Colo. — Designated for
consolidated hearing applications of Prather
for new am station to operate on 1360 kc,
500 w, DA, D, and KDEN to increase day-
time power on 1340 kc from 250 w to 1 kw,
continued nighttime operation with 250 w;
made KDEN party with respect to its ex-
isting operations and KGHF Pueblo, Colo.,
party to proceeding. Ann. March 29.

■ By memorandum opinion and order,
commission denied petition by Howard C.
Gilreath, tr/as Radio Metter, for reconsid-
eration of condition attached to Jan. 25
grant of his application for new am station
(WMAC) to operate on 1360 kc, 500
w, D, in Metter, Ga., which stipulated that
program tests not be authorized until Gil-
reath has submitted proof to show that he
has severed all connections with station
WVOP Vidalia, Ga. Ann. March 29.

Sands Bcstg. Corp., WIFE Corp., Hoosier
Bcstg. Corp., Independent Indianapolis
Bcstg. Corp., Indianapolis, Ind. — Designated
for consolidated hearing applications for
new am stations to operate daytime only
on 1150 kc, 1 kw, DA. Ann. March 29.

WHOW Clinton; Loves Park Bcstg. Co.,
Loves Park; Lake Zurich Bcstg. Co., Lake
Zurich; WWGE Wheaton; Radio Joliet, Joliet,
all 111. — Designated for consolidated hearing
application of WHOW to increase daytime
power on 1520 kc from 1 kw to 5 kw with
1 kw during critical hours, and remaining
applications for new am stations — Loves
Park to operate on 1520 kc, 500 w, D. Lake
Zurich on 1520 kc, 1 kw, D, WWGE on
1520 kc, 1 kw. DA, D, and Radio Joliet on
1510 kc, 500 w, D; made KOMA Oklahoma
City, Okla.; WKBW Buffalo, N. Y.; WHOW
Clinton, 111.; WAUX Waukesha, Wis.; and
WOPA Oak Park, 111., parties to proceeding
with respect to their existing operations,
and WOPA party with respect to its ap-
plication to increase power from 250 w to
1 kw.

Vernon E. Pressley, Canton, N. C; WTCW
Whitesburg, Ky.; B. E. Bryant, Asheville,
N. C. — Designated for consolidated hearing
applications of Pressley and Bryant for new
am stations to operate on 920 kc — Pressley
with 500 w, D, and Bryant with 1 kw, DA,
D, and WTCW to increase power on 920 kc,
D, from 1 kw to 5 kw; made WLIV, Living-
ston and WJCW, Johnson City, both Tenn.,
parties to proceeding. Ann. March 25.

Coast Bcstg. Co., Georgetown, S. C; WLSC
Loris, S. C; WMYB Myrtle Beach, S. C;
WWOK Charlotte, N. C— Designated fo-r con-
solidated hearing applications of Coast for
new am station to operate on 1470 kc, 500
w, D, WLSC to change frequency from
1570 kc to 1480 kc, continued operation with
1 kw, D, WMYB to change facilities from
1450 kc, 250 w, U, to 1480 kc, 1 kw-N, 5 kw-
LS, DA-N, and WWOK, on 1480 kc, to
change from 1 kw, D, to 5 kw, U, DA-2.
Ann. March 29.

■ By memorandum opinion and order in
remand proceeding on applications of Young
People's Church of Air Inc., and WJMJ
Bcstg. Corp. for new class B fm stations in
Philadelphia, Pa., commission (1) denied
petition for reconsideration of WJMJ ap-
plication; (2) granted in part petition by
Young People's insofar as accepting amend-

BROADCASTING, April 3, 1961

ments to show certain steps taken to replace
the participation of Dr. Percy Crawford
(deceased) and addition of Robert Ander-
son as general manager and program direc-
tor in place of Dr. Crawford; and (3) af-
forded 30 days from release of memorandum
opinion for filing of any stipulation cover-
ing matters discussed in memorandum opin-
ion, to be signed by counsel for both ap-
plicants and for Broadcast Bureau, and or-
dered that in event no such stipulation is
timely filed commission will issue appropri-
ate order remanding proceeding to hearing
examiner. (On May 11, 1960 commission
granted application of Young People's and
denied WJMJ, and on Nov. 18, 1960, pur-
suant to motion filed by WJMJ, Court of
Appeals remanded case to commission "in
order that commission may determine effect
of death of Dr. Percy Crawford upon its
decision in this case." Chrm. Minow not
participating; Comr. Lee dissented with
statement, in which Comr. Craven con-
curred. Ann. March 29.

■ By three separate memorandum opin-
ions and orders in proceeding on applica-
tions of Queen City Bcstg. Co. and Val
Verde Bcstg. Co. for new am stations in
Del Rio, Tex., commission: (1) denied peti-
tion by KDLK Del Rio, party to proceeding,
to dismiss Queen City application or post-
pone the proceedings; Chrm. Minow not
participating; (2) granted Queen City peti-
tion to the extent of enlarging issues to
determine whether application of Val Verde
was filed in good faith, or was filed solely
or in part to strike or block Queen City
application; Chrm. Minow not particapating;
Comrs. Lee and Craven concurred but would
add issue on misrepresentation; Comr. Cross
dissented; and (3) denied KDLK petition
to enlarge issues as to Queen City's financial
qualifications and as to whether Del Rio
can support additional station. Ann. March
25.

■ By order, commission granted petition
by Broadcast Bureau and made Federal
Aviation Agency and Navy parties to pro-
ceeding on applications of Coastal Televi-
sion Co. for new tv station to operate on
ch. 12 in New Orleans, La., and Supreme
Bcstg. Co. Inc. for mod. of cp of W.TMR-
TV New Orleans to operate on ch. 12 in-
stead of ch. 20. One of issues in proceeding
involves possible hazards to air navigation.
Ann. March 25.

■ By memorandum opinion and order,
commission struck petition by protestant
Aztec Community TV Inc. for reconsidera-
tion of that portion of Dec. 29. 1960 mem-
orandum opinion and order which permitted
Bloomfield Non-Profit Tv Assn. to con-
tinue operation of three vhf tv repeater
stations on chs. 2, 6 and 30 to serve
Bloomfield, N. M., pending decision after
protest hearing on its applications for tem-
porary authority; reaffirmed Dec. 29 mem-
orandum opinion but, on commission's own
motion, substituted language in paragraph
6 thereof to read "In view of foregoing,
in accordance with provisions of sect. 309
of Communications Act of 1934, as amended,
above-captioned applications are designated
for hearing on following issues." Aztec's
petition contained scandalous material, and
if attorney who is counsel for petitioner
again files pleadings containing such ma-
terial in this or any other proceeding before
Commission, specific measures will be con-
sidered to prevent any further repetition.
Chrm. Minow not participating; Comrs.
Hyde and Bartley abstained from voting.
Ann. March 25.

■ By memorandum opinion and order,
commission denied joint petition for recon-
sideration, severance and grant of applica-
tions of Robert F. Neathery for new am
station to operate on 1450 kc, 250 w, U, in
Fredericktown, Mo., and Paducah Bcstg.
Co., to increase daytime power of station
WPAD Paducah, Ky., from 250 w to 1 kw,
continued operation on 1450 kc, 250 w-N.
Comr. Ford concurred, with statement, in
which Chrm. Minow joined. Comr. Cross
dissented. Ann. March 29.

Routine roundup

ACTIONS ON MOTIONS
By FCC

B Commision on March 27 granted peti-
tion by committee on education of legisla-
tive council of state of Kansas and extended
from March 27 to May 25 time to file reply
comments in tv rule-making proceeding in-
volving Superior, Kearney, Albion, Ne-
braska, and others. Ann. March 28.

■ Commission on March 28 granted peti-
tion by WROC-TV Rochester, N. Y., to ex-
tent of extending from March 31 to April
18 time to file comments and to April 28
for replies in Syracuse and Rochester, N.Y.,
tv rulemaking proceedings. Ann. March 29.

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SUMMARY OF COMMERCIAL

BROADCASTING

Compiled by BROADCASTING

M-ir^h Of!

iviarcn ou

ON AIR

TOTAL

APPLICATIONS

Lie. Cps.

Not on air

For new stations

AM 3,529 34

135

800

FM 792 68

189

119

TV 486 1 56

OPERATING TELEVISION

STATIONS

Compiled by BROADCASTING March 30

VHF

UHF

Commercial 464

542

Non-commercial 38

COMMERCIAL STATION

BOXSCORE

Compiled by FCC Jan. 31

Licensed (all on air)

3,522

758

486 1

Cps on air (new stations)

Cps not on air (new stations)

128

204

Total authorized stations

3,680

1,033

635

Applications for new stations (not in hearing)

622

"70

Applications for new stations (in hearing)

170

Total applications for new stations

792

101

Applications for major changes (not in hearing)

550

Applications for major changes (in hearing)

256

Total applications for major changes

806

Licenses deleted

Cps deleted

1 There are, in addition, 10 tv stations which are no longer on the air, but retain

their

licenses.

By Chairman Newton N. Minow

■ Granted petition by Northwest Broad-
casters Inc.. and corrected in various re-
spects transcript of oral argument, held
March 3, in proceeding on its application
and that of Rev. Haldane James Duff for
am facilities in Bellevue and Seattle, Wash.
Ann. March 27.

By Commissioner John S. Cross

■ Granted petition by Suncoast Cities
Bcstg. Corp., and extended to April 20 time
to file exceptions to initial decision in
Largo, Fla., tv ch. 10 proceeding. Action
March 20.

■ Granted petition by WRMN Elgin, 111.,
and extended to March 25 time to reply to
North Suburban Radio Inc., Highland Park,
111., opposition to WRMN's motion to clarify
or enlarge issues in consolidated am pro-
ceeding. Action March 20.

■ Granted joint motion by Creek County
Bcstg. Co. and M. W. Cooper and extended
to March 29 time to file petition for review
of hearing examiner's order, released March
15, denying petition to reopen record in
proceeding on their applications for new
am stations in Sapulpa and Midwest, Okla.
Action March 21.

■ Granted petition by Des Plaines-Arling-
ton Bcstg. Co. and extended to April 10
time to file exceptions to initial decision in
proceeding on its application for am facil-
ities in Des Plaines, 111. Action March 27.

■ Granted petition by Broadcast Bureau
and extended to April 3 time to respond to
petition to enlarge issues in San Angelo,
Tex., tv ch. 3 proceeding. Action March
28.

■ Granted petition by Broadcast Bureau
and extended to April 20 time to file excep-
tions to initial decision in proceeding on
applications of WBUD Inc. and Concert
Network Inc. for new fm stations in Tren-
ton, N. J. Action March 28.

By Chief Hearing Examiner
James D. Cunningham

■ Scheduled hearings in following pro-
ceedings on dates shown: May 1: am ap-
plications of Olean Bcstg. Corp. and WIRY
Inc., Plattsburg and Lake Placid, N. Y.;
May 8: fm applications of Lorenzo W.
Milam and L. N. Ostrander and G. A. Wil-
son d/b as Eastside Bcstg. Co., Seattle,
Wash.; May 9: On applications of Palmetto
Bcstg. Co. for renewal of license of station
WDKD Kingstree, S. C, and for license to
cover cp; May 10: am applications of KGFJ
and Sun State Bcstg. System Inc., Los An-
geles and San Fernando, Calif.; May 15: am
applications of George Shane, Victorville,
Calif., Bar None Inc., and Independent
Bcstg. Co., Dishman and Spokane, Wash.;
May 22: In matter of revocation of license

of Roger S. Underhill for WIOS Tawas
City-East Tawas, Mich.; May 31: am ap-
plications of Wagner Bcstg. Co., Woodland,
Calif. Ann. March 23.

■ Granted petition by Dornita Investment
Corp. to extent that it seeks dismissal of
its application but dismissed with prejudice
its application for new tv station to operate
on ch. 3 in San Angelo, Tex. Ann. March
23.

■ Granted petition by Edward L. Water-
man to extent that he seeks dismissal of
his application for fm facilities in Park
Forest, 111., but dismissed application with
prejudice. Ann. March 23.

■ Granted joint petition by Hennepin
Bcstg. Assoc. and Robert E. Smith, appli-
cants for new am stations to operate on
690 kc, 500 w, D, in Minneapolis, Minn., and
River Falls, Wis., approved agreement
whereby Hennepin would pay Smith $5,051
for expenses incurred in connection with
his application, in return for its dismissal;
and dismissed Smith's application with
prejudice; granted Hennepin's application
for new am station to operate on 690 kc,
500 w, D, DA, and terminated proceeding.
Action March 22.

■ Granted petition by WQXR New York,
N. Y., for leave to intervene with reference
to application of North Penn Bcstg., Quaker-
town, Pa., in am proceeding. Action March
22.

■ Granted petition by applicant, dismissed
application of WLUK-TV Marinette, Wis.,
and terminated proceedings heretofore or-
dered on its application. Action March 22.

■ Granted petition by Wilmington Tele-
vision Co. for dismissal of its application for
new tv station to operate on ch. 12 in Wil-
mington, Del.; dismissed application with
prejudice. Action March 23.

■ Ordered that Asher H. Ende, in lieu of
David I. Kraushaar, will preside at May
22 hearing in matter of revocation of license
of Roger S. Underhill for am station WIOS
Tawas City-East Tawas, Mich. Ann. March
27.

■ Granted petition by KWHW Altus; Okla.,
and accepted its appearance filed late in pro-
ceeding on its am application. Ann. March
28.

■ On own motion, scheduled oral argu-
ment for March 30 with reference to series
of pleadings in proceedings on am applica-
tions of John Laurino, Waynesboro, Va.
Ann. March 28.

a Denied petition by applicant for leave
to file motion to strike and reply to pro-
posed findings submitted by Broadcast Bu-
reau in proceeding on application of Eleven
Ten Bcstg. Corp. for renewal of license of
KRLA and aux., Pasadena, Calif., and for
license to cover cp. Ann. March 28.

■ Scheduled hearings in following pro-
ceedings on dates shown: May 1: In matter
of mod. of license of KERO-TV (ch. 10)
Bakersfield, Calif.; May 19: am applications
of WISV Viroqua, Wis.; June 5: On appli-
cation for renewal of license of KORD
Pasco, Wash. Ann. March 29.

■ Granted joint petition by Norman A.
Thomas and Greene County Bcstg. Co. ap-
plicants for new am stations to operate on
1450 kc, 250 w, U, in Greeneville, Tenn., ap-
proved agreement whereby Greene County
would pay Thomas $2,500, in partial pay-
ment of out-of-pocket expenses incurred in

Service Directory

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COLLECTIONS

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103 S. Market St.,
Lee's Summit, Mo.
Phone Kansas City, Laclede 4-3777

FREQUENCY
MEASUREMENT

AM-FM-TV
WLAK Electronics Service, Inc
P. 0. Box 1211, Lakeland, Florida
Mutual 2-3145 3-3819

contact
BROADCASTING MAGAZINE
1735 DeSales St. N.W.
Washington 6, D. C.

for availabilities

92 (FOR THE RECORD)

BROADCASTING, April 3, 1961

PROFESSIONAL CARDS

JANSKY & BAILEY

Offices and Laboratories
1339 Wisconsin Ave., N.W.
Washington 7, D.C. FEderal 3-4800
Member AFCCE

JAMES C. McNARY

Consulting Engineer
National Press Bldg.,
Wash. 4, D. C.
Telephone District 7-1205

Member AFCCE

—Established 1926—
PAUL GODLEY CO.

Upper Montclair, N. J.
Pilgrim 6-3000
Laboratories, Great Notch, N. J.

Member AFCCE

GEORGE C. DAVIS

CONSULTING ENGINEERS
RADIO & TELEVISION

527 Munsey Bldg.
STerling 3-0111
Washington 4, D. C.

Member AFCCE

Commercial Radio Equip. Co.
Everett L. Dillard, Gen. Mgr.
INTERNATIONAL BLDG.
Dl. 7-1319
WASHINGTON, D. C.
P.O. BOX 7037 JACKSON 5302
KANSAS CITY, MO.
Member AFCCE

A. D. Ring & Associates

30 Years' Experience in Radio
Engineering

1710 H St., N.W. Republic 7-2347
WASHINGTON 6, D. C.

Member AFCCE

GAUTNEY & JONES

CONSULTING RADIO ENGINEERS
930 Warner Bldg. National 8-7757
Washington 4, D. C.

Member AFCCE

Lohnes & Culver

Munsey Building District 7-8215
Washington 4, D. C.

Member AFCCE

MAY & BATTISON

CONSULTING RADIO ENGINEERS
Suite 805
71 I 14th Street, N.W.
Washington 5, D. C.
REpublic 7-3984
Member AFCCE

L. H. Carr & Associates

Consulting
Radio & Television
Engineers

Washington 6, D. C. Fort Evans
1000 Conn. Ave. Leesburg, Va.

Member AFCCE

KEAR & KENNEDY

1302 18th St., N.W. Hudson 3-9000
WASHINGTON 6, D. C.

Member AFCCE

A. EARL CULLUM, JR.

CONSULTING ENGINEERS
INWOOD POST OFFICE
DALLAS 9, TEXAS
FLeetwood 7-8447

Member AFCCE

GUY C. HUTCHESON

P.O. Box 32 CRestview 4-8721
1100 W. Abram
ARLINGTON. TEXAS

SILLIMAN, MOFFET &
ROHRER

1405 C St., N.W.
Republic 7-6646
Washington 5, D. C.

Member AFCCE

LYNNE C. SMEBY

CONSULTING ENGINEER
AM-FM-TV
7615 LYNN DRIVE
WASHINGTON 15, D. C.
OLiver 2-8520

GEO. P. ADAIR ENG. CO.

CONSULTING ENGINEERS

Radio-Television
Communications- Electronics
1610 Eye St., N. W.
Washington, D. C.
Executive 3-1230 Executive 3-5851
Member AFCCE

WALTER F. KEAN

CONSULTING RADIO ENGINEERS

Associates
George M. Sklom, Robert A. Jones
19 E. Quincy St. Hickory 7-2401
Riverside, III.
(A Chicago suburb)

HAMMETT & EDISON

CONSULTING RADIO ENGINEERS
Box 68, International Airport
San Francisco 28, California
Diamond 2-5208

JOHN B. HEFFELFINGER

8401 Cherry St. Hiland 4-7010
KANSAS CITY, MISSOURI

JULES COHEN

Consulting Electronic Engineer
617 Albee Bldg. Executive 3-4616
1426 G St., N.W.
Washington 5, D. C.

Member AFCCE

CARL E. SMITH

CONSULTING RADIO ENGINEERS

8200 Snowville Road
Cleveland 41, Ohio

Tel. JAckson 6-4386

Member AFCCE

J. G. ROUNTREE

CONSULTING ENGINEER

P.O. Box 9044
Austin 17, Texas
CLendale 2-3073

VIR N. JAMES

SPECIALTY
DIRECTIONAL ANTENNAS
232 S. Jasmine St. DExter 3-5562
Denver 22, Colorado

Member AFCCE

JOHN H. MULLANEY
and ASSOCIATES, INC.

2000 P St., N. W.
Washington 6, D. C.
Columbia 5-4666

Member AFCCE

A. E. Towne Assocs., Inc.
TELEVISION and RADIO
ENGINEERING CONSULTANTS
420 Taylor St.
San Francisco 2, Calif.
PR. 5-3100

PETE JOHNSON

Consulting am-fm-tv Engineers
Applications — Field Engineering

Suite 601 Kanawha Hotel Bldg.

Charleston, W.Va. Dickens 2-6281

MERL SAXON

CONSULTING RADIO ENGINEER

622 Hoskins Street
Lufkin, Texas
NEptune 4-4242 NEptune 4-9558

NUGENT SHARP

Consulting Radio Engineer

809-11 Warner Building
Washington 4, D. C.
District 7-4443

Member AFCCE

M. R. KARIG & ASSOCS.

BROADCAST CONSULTANTS
Engineering Applications
Management Programming
Sales
P. O. Box 248
Saratoga Springs, N. Y.
Saratoga Springs 4300

HASKETT & VOLKMAN

BROADCAST CONSULTANTS

7265 Memory Lane
Cincinnati 39, Ohio
WEbster 1-0307

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connection with his application, in return
for its withdrawal; granted petition by
Thomas for dismissal of his application
without prejudice only to extent that it in-
volves dismissal but dismissed application
with prejudice; retained Greene application
in hearing status and it will be subject of
initial decision by presiding hearing ex-
aminer. Ann. March 29.

By Hearing Examiner David I. Kraushaar

■ Issued order after March 23 prehearing
conference in proceeding on application of
High-Fidelity Bcstrs. Corp. for am facilities
in Norristown, Pa., scheduled procedural
dates which shall govern future conduct of
proceeding, and continued April 17 hearing
to June 12. Ann. March 23.

■ On own motion, scheduled preheariing
conference for April 12 in proceeding on am
applications of KSFJ Los Angeles and Sun
State Bcstg. System Inc., San Fernando,
Calif. Ann. March 27.

■ Granted motion by Rodio Radio and
continued April 3 hearing to May 26 in
proceeding on its application for new am
station in Hammonton, N. J. Ann. March
29.

By Hearing Examiner Forest L. McClenning

■ Upon request by Crittenden County
Bcstg. Co., extended from March 20 to
March 22 time to file proposed findings and
from April 3 to April 5 to file replies in
proceedings on its application and that of
Newport Bcstg. Co., for am facilities in
West Memphis, Ark. Ann. March 24.

■ By order, formalized certain agreements
reached at March 16 prehearing conference,
scheduled certain procedural dates, and on
own motion, continued May 2 hearing to
May 16 in proceeding on applications of
Gila Bcstg. Co., for renewal of license of
KCKY Coolidge, Ariz. Ann. March 27.

By Hearing Examiner Jay A. Kyle

■ Pursuant to March 22 prehearing con-
ference, rescheduled March 30 hearing for
May 24, to be held at New Orleans, La.,
hour and place to be announced in subse-
quent order, in matter of revocation of
license of Leo Joseph Theriot for KLFT
Golden Meadow, La. Ann. March 24.

■ Pursuant to March 28 prehearing con-
ference, scheduled further prehearing con-
ference for May 5, and continued April 5
hearing to June 12 in proceeding on am
applications of Burlington Bcstg. Co., Bur-
lington, N. J. Ann. March 29.

By Hearing Examiner Annie Neal Huntting

■ Continued March 28 prehearing confer-
ence from 10 a.m., to same date at 2 p.m.
in proceeding on application of Aspen Bcstg.
Co. for new am station in Aspen, Colo.
Ann. March 24.

By Hearing Examiner Charles J. Frederick

■ As result of agreements reached at
March 16 hearing, severed into two sepa-
rate proceedings group 3 applicants, first
to be Sayger Bcstg. Co., Tiffin, Ohio, and
shall include application of Malrite Bcstg.
Co., Norwalk, Ohio, and second separate
proceeding to be known as WMRC Inc.
WBIR Knoxville, Tenn., and shall include
applications of WINN Louisville, Ky.; WCPO
Cincinnati, Ohio; WSFC Somerset, Ky.;
WFTM Maysville, Ky.; WHIZ Zanesville,
Ohio; WHBU Anderson, Ind.; and WCOL
Columbus, Ohio; ordered that proposed
findings of fact for Herman E. Sayger et al.
be filed on or before May 4, and replies on
or before May 23; and further ordered that
proposed findings for WMRC Inc. et al be
filed on or before April 28 and replies
thereto on or before May 9. Ann. March
23.

■ As result of agreements reached at March
22 prehearing conference, scheduled certain
procedural dates, and continued April 19
hearing to June 6 in proceeding on am
applications of Stuart W. Epperson, North
Wilkesboro, N. C. Ann. March 24.

■ Scheduled prehearing conference for
April 12 in proceeding on applications of
Wagner Bcstg. Co., for new am station in
Woodland, Calif. Ann. March 27.

■ Dismissed as moot petition to sever and
request for initial decision granting appli-
cation filed by WINN Louisville, Ky. Ann.
March 27.

By Hearing Examiner Isadore A. Honig

■ Issued order following March 21 pre-
hearing conference formalizing certain
agreements reached, scheduled certain pro-
cedural dates and continued April 17 hear-
ings to May 15 in proceeding on am appli-
cations of Robert F. Neathery and Radio

Continued on page 100

BROADCASTING, April 3, 1961

CLASSIFIED ADVERTISEMENTS

(Payable in advance. Ch ecks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.)

• SITUATIONS WANTED 20£ per word — $2.00 minimum • HELP WANTED 25£ per word— $2j00 minimum.

• DISPLAY ads £20.00 per inch— STATIONS FOR SALE advertising require display space.

• All other classifications 300 per word— $4.00 minimum.

• No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D.C

Applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos
etc., sent to box numbers are sent at owner's risk. Broadcasting expressly repudiates any liability or responsibility for their custody or return.

RADIO

Help Wanted — Management

Your chance to move into management from
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management position and your stepping
stone to larger markets within the chain.
Resume to Box 769D, BROADCASTING.

Manager who would be willing and able to
purchase minority interest medium to small
market. Box 684E, BROADCASTING.

Competitive market emphasis must be on
sales. Box 685E, BROADCASTING.

Excellent opportunity for man and wife
team to manage daytime east coast Florida
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Strong selling station manager wanted for
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Sales

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future, top salary. Write in confidence to
Box 568E, BROADCASTING.

Salesmanager-salesmen: Regional northeast.
Must have proven record in sales. Send full
information with recent photo first letter.
Box 587E, BROADCASTING.

Opening for one experienced AM time sales-
man for top Connecticut station. Excellent
pay plan. Top account list. Box 659E,
BROADCASTING.

Health forcing our top salesman to leave.
Experienced, energetic self-starter will earn
$8500 commission first year. 200 miles from
Chicago. Box 687E, BROADCASTING.

East Tennessee. Experienced young salesman
familiar with small market operation for
sales manager. Liberal salary, commission.
Box 705E, BROADCASTING.

Salesman needed by leading station. Good
guarantee. Announcing experience desirable.
KTOE, Mankato, Minn.

Permanent opening for experienced self
starter. KXGI, Fort Madison, Iowa.

Wanted immediately, salesman for progres-
sive single station market. Guarantee plus
commission. Past or present resident of
south or southwest with radio sales experi-
ence. Send data to Ralph Burgess, KTEM,
Temple, Texas.

Help Wanted— (Cont'd)

Sales

Radio television jobs. Over 500 stations. All
major markets, midwest saturation. Write
Walker Employment, 83 South 7th St.,
Minneapolis 2, Minn.

Announcers

South Florida 5 kw indie needs dj. Must be
fast paced, tight production, experienced in
modern radio format operation. $125 week
to start. Box 553D, BROADCASTING.

Announcer with first class ticket, mainten-
ance is secondary. Box 928D, BROADCAST-
ING.

Combo man. $125.00 week to start . . . $140
in 3 months at south Florida station. Heavy
on announcing side. Experienced man only.
Send full resume to Box 768D, BROAD-
CASTING.

Move up to a top qualtiy station. Florida's
#2 market is looking for an outstanding
mature voiced, slick production, big smile,
announcer-dj. Send aircheck tape, resume
and references. Box 377E, BROADCASTING.

5,000 watt New England station has opening
for two enthusiastic personalities with good
rating record. Send background, salary re-
quirements, three references to Box 555E,
BROADCASTING.

Announcer, operate own board, preferably
from Tennessee. Box 579E, BROADCAST-
ING.

A good job . . . for first phone dj. Bright
sound, youth appeal, intelligence. Tight
board, good sell and versatility, of course.
Salary to match. Send tape and photo. Now.
Box 627E. BROADCASTING.

Southwest Number 1 station in large market
wants morning dj. Must know modern radio
format, fast paced, tight production. Send
air check and resume. Box 651E, BROAD-
CASTING.

Wanted, 1st phone combo man who knows
modern radio format for midnight slot on
Number 1 station. Send air check and re-
sume. Box 652E, BROADCASTING.

DJ-newsman. Number one rated midwest
metro market regional station for midnight
to six a.m. shift. Send complete resume and
small photo Box 681E, BROADCASTING.

Wanted: Experienced radio and television
announcer for a number one operation in a
growing market. Must be top flight air sales-
man on both radio and television. Unlimited
opportunity for an ambitious, experienced
broadcasting pro. Send resume, tape and
photograph to Box 701E, BROADCASTING.

Experienced announcer for key station in
eastern group. Mature voice, professional
delivery. No screamers needed. Program
standards adult music, no top 40's etc. Ex-
cellent salary. Fine opportunity for advance-
ment to management. Car essential. Send
tape, resume and photo. Box 706E, BROAD-
CASTING.

Outdoor lover. Alaska. Hunting. Fishing. 5
kw. Good music dj. $650 start; rapid ad-
vancement. No hard drinkers. Tape, resume
to Pouch 7-016, Anchorage.

Help Wanted— (Cont'd)

Announcers

KBTJD, Athens, Texas needs announcer ex-
perienced gathering, writing local news.

Sign-on announcer, experienced, mature
voice, 44-hour week, for middle of road
music station. Immediate opening. Rush
tape, snapshot, references and salary ex-
pected to Kent Roberts, Program Director,
KFTM, Fort Morgan, Colorado.

Rocky Mountain 5 kw regional needs mature
announcer with first phone. Join this pro-
gressive operation, soon to expand into FM.
Emphasis on announcing, not maintenance.
Must be above average announcer. Tight
production. Will pay above average salary.
Send resume with credit and character ref-
erences, photo, and audition tape. Ralph L.
Atlass, KIUP, Box 641, Durango, Colorado.

Announcer with country and western back-
ground for full time country and western
format. Excellent year-round semi-tropical
climate. Must be sober, sincere, and stable.
Contact Lloyd Hawkins, KURV, Edinburg,
Texas.

Top station in mid south metro market
has an immediate opening for a combo man.
No maintenance required. Excellent oppor-
tunity for growth and advancement with
growing chain for the right man. Send tape,
resume, and recent snapshot by air mail
special delivery to Henry Beam, WAAY,
P.O. Box 986, Huntsville, Alabama.

Announcer with first phone for progressive
adult independent. Fast growing staff, part
of growing group, offers all the opportunity
you can make. Good pay, good future. Send
tape to WDLR, Box 317, Delaware, Ohio or
call Manager, 363-1107.

Experienced announcer dj shows, news, etc.
Some copywriting. Immediate opening. $70
per week to start. WEPM, Martinsburg.
W. Va.

Wanted, three experienced announcers. Posi-
tion open April 9. Must be able to run tight
board. Send tape, references and informa-
tion to Nathan Frank, WHNC, Henderson,
N. C. Telephone GE 8-7136. No collect calls
please.

Wanted immediately, announcer with first
class license. Excellent working conditions.
Excellent pay. WITE, Box 277, Brazil,

Indiana.

Experienced announcer with first ticket,
good working conditions. Salary commen-
surate with ability. Send tape, photo, and
resume. WJUD, St. Johns, Michigan.

Immediate opening for staff announcer.
Must have experience and operate own
board. Send tape, photo and resume to
WKFM, 188 W. Randolph St., Chicago, Illi-
nois.

Immediate opening for radio/tv staff man.
Minimum two years commercial experience
required. Radio board operation, knowledge
of standard music and adjust presentation
required. On-camera experience helpful. 40-
hour week and all fringe benefits. No news.
Address off-air tape. Resume, snapshot to
Program Director. WOC-AM-FM-TV, Daven-
port, Iowa.

Announcer with first class ticket for 1 k*.v
daytime station. Please send details first
letter to WONG, Box 451, Oneida, New York

BROADCASTING, April 3, 1961

Help Wanted— (Cont'd)

Situations Wanted — (Cont'd)

Announcers

Morning announcer needed immediately for
fulltime adult music station. Will consider
only experienced applicants. Good salary
and opportunity to right man. Send full
details and tape to Lou Murray, WRTA,
Altoona. Penna.

Wisconsin daytimer going fulltime. Seeking
announcer-newsman or announcer copy-
writer with first phone. Send tape, resume,
to Manager, WSWW, Platteville, Wisconsin.

Immediate opening for announcer or an-
nouncer-salesman with one to three years
experience. Ralph Hooks, Dixie Stations,
DeRidder, Louisiana. Phone 9080.

Radio television jobs. Over 500 stations. All
major markets, midwest saturation. Write
Walker Employment, 83 South 7th St.,
Minneapolis 2, Minn.

Technical

Wanted chief engineer — for central Michigan
station with CP for 5 kw. Must have plenty
of know-how for construction of DA and
maintenance. Good pay to right man. Box
582E, BROADCASTING.

Wanted — engineer-announcer with first class
license. Maintenance a must. Salary open.
KODI, Cody, Wyoming.

Need combination man and other personnel.
Contact KX-RX, San Jose, California.

Wanted: Engineer-announcer for daytimer.
Station WAMD, Aberdeen, Md.

Wanted, top FM engineer well conversant
with multiplexing and background music
systems, needed immediately. Top salary and
working condition. Contact D. E. Marable,
care WGH, P.O. Box 98, Newport News,
Virginia.

Radio television jobs. Over 500 stations. All
major markets, midwest saturation. Write
Walker Employment, 83 South 7th St.,
Minneapolis 2, Minn.

Production — Programming, Others

News and public affairs director for radio
and television. Mature creative, imaginative
newsman in the age bracket of 40 years who
wants to supplement network news by re-
cruiting and either giving or supervising the
presentation of local news and public affairs
programming. Opening available within six
months. Starting salary $200 per week. Send
tape and photo with background in first
letter. Box 544E, BROADCASTING.

Energetic news man for local news editor.
Long hours but good job. Must write and
announce area news for 1000 watt New York
state Hudson Valley station. Start at $110.00.
Write full details and qualifications to Box
569E, BROADCASTING.

Program director wanted for progressive
radio station in Carribean. Write giving full
particulars of experience, education, age,
family, references, availability, salary re-
quirements, etc. This is a good opportunity
for a good experienced man. None others
should apply. Box 638E, BROADCASTING.

Newsman for western Pennsylvania station.
Immediate opening. Send tape, experience,
salary requirements. Box 686E, BROAD-
CASTING.

Announcer turned newsman is wanted to
round out news dept. of single market sta-
tion just outside Chicago. Must gather, write
and air own news and may be used as swing
man, announcing 2 days while working in
news dept. 3 days. Versatility important.
Contact Dave Davis, WKRS, Waukegan.

Production — Programming, Others

Best opportunity in the midwest for female
copywriter. Heavy on local. Midwest loca-
tion. We*ll pay if you can produce. Send
sample, pix, references. Program Director,
WTVO, Rockford, Illinois.

RADIO

Situations Wanted — Management

General manager available. Fifteen years ex-
perience includes all levels from announc-
ing to management. Last eight years full
management and corporate officer small and
medium competitive markets. Station sale
forces move. Creative, responsible, hard
working 36 year old family man with finest
references. Box 344E, BROADCASTING.

Manager, heavy sales. For small to medium
market. Twelve years experience, ten man-
agement. Mature, thorough knowledge all
phases. Best media, personal and civic ref-
erences. Interview NAB or your station.
Box 521E, BROADCASTING.

Manager — 10 years all phases — first phone,
sales, BA degree, married, 34. Excellent
record, best references. Box 601E, BROAD-
CASTING.

Problem stations . . . get a desirable position
in your market . . . top stations . . . stay on
top . . . General manager, emphasis on sales,
32, married, 12 years radio experience, cur-
rently employed but desires bigger market
with adequate incentive. Complete knowl-
edge of all phases of the media. Excellent
references. Write Box 625E, BROADCAST-
ING.

Manager — operations — production ... 13
years experience, 34 years old, married, col-
lege grad. Prefer mid-Atlantic area. Write
Box 632E, BROADCASTING.

Owners: Unusual sales ability, leadership!
23 years experience. Age 43, family. Box
640E, BROADCASTING.

Fourteen years negro radio — manager/sales
manager. All phases, sales — creative, ener-
getic, loyal. Family man. Like selling. Box
646E, BROADCASTING.

Manager. I know radio is still the advertis-
er's best investment. Willing to work over-
time to prove my point. In addition to a
solid background I offer loyalty and depend-
ability. Family man. desire small to medium
market, northwest or west. Box 647E,
BROADCASTING.

Fifteen years experience, adult, family radio
man with eight years successful manage-
ment. Have first class ticket. Presently em-
ployed in the south. Box 654E, BROAD-
CASTING.

FM owners/stockholders: Honeymoon over?
Your station in 300,000 market or better is
losing/breaking even: Lease to imaginative
"quality" staff for percentage. Background
fm, "class" program packaging. Full control
program/sales brings bonanza results. Best
offer takes. Guaranteed distinctive top-flight
operation. Details: Box 656E, BROADCAST-
ING.

Excellent education, experience, references.
Knowledge various markets. Married. Age
40. Will travel. Available now. Box 670E,
BROADCASTING.

Station manager: Experienced, energetic,
successful, 40, married, three children.
Available due to change in ownership of
KTHT, Houston. Hal Vester, 5000 Maple,
Bellaire, Texas. Phone MA 3-4279.

Sales

Position wanted: Aggressive, personable;
know people, four years selling in competi-
tive top 25 southern market. Seeking sales-
manager position in southwest or California.
Write to Box 635E, BROADCASTING.

Sales

Announcer-salesman, 6 years permanency in
R.M. station. 25 years, married! Prefer
chance of stock ownership. Box 642E,
BROADCASTING.

Ideas, persistence, many calls zoom sales.
Experienced, 30, midwest-west. Box 661E,
BROADCASTING.

Young advertising specialty salesman de-
sires to enter radio sales with small market
station. Box 693E, BROADCASTING.

Announcer, salesman. Family man, no float-
er, will settle. Selesta Graham, 14 Mount
Morris Park West, New York 27, N. Y.
ATwater 9-1029.

Announcers

Baseball announcer, first class. Available for
coming season. Excellent references. Box
997D, BROADCASTING.

Experienced, mature air-salesman. West,
southwest, south. Be specific, state salary-
Box 560E, BROADCASTING.

Top dj with a "live" sound looking for
medium to large market. Box 631E, BROAD-
CASTING.

Announcer want to settle down, not a floater
or prima donna. Tight production, bright
sound. Box 634E, BROADCASTING.

Distinctive, quality announcer 26, family.
Now earning $155. Seeking metropolitan
market. Box 637E, BROADCASTING.

Personality first phone dj. College, experi-
ence. Give details and salary. Box 645E,
BROADCASTING.

I graduate from college in June. Trained for
deejay and continuity. 22, single, with ideas.
Prefer midwest. Tape, pix and resume on
request. Box 648E, BROADCASTING.

Sparkling sound, colorful dj will relocate
for higher salary. Excellent news, tight
production. Prefer western states. Air check
Box 649E, BROADCASTING.

Announcer. Solid swinger. Formula or non-
formula station. Convincing. $100 plus. Box
657E, BROADCASTING.

Announcer, employed in city of 50,000, two
years experience, college. Box 660E, BROAD-
CASTING.

Night-time dj. 1V 2 years experience, married,
26, bright voice. Box 664E, BROADCASTING.

Versatile newsman, top flight experienced
sports announcer and dj. Wish to move from
medium to metro market. AP news award
winner, 175 sports broadcasts to credit. Some
college. 4^2 years experience, one tv. Big
station voice. Tape on request. Box 666E,
BROADCASTING.

Sportscaster looking for heavy play-by-play,
finest of references. Box 667E, BROADCAST-
ING.

Hardworking, versatile newsman, strong
background newspapers, Harvard college
sports editor, 2 years Armed Forces radio
network, program ideas that capture listen-
ers and hold them. Also deejay, sports, spec-
ial events. Prefer 300 miles radius New York.
30, married, children, can help you now,
will come quick for interview. Box 675E,
BROADCASTING.

Announcer, young, realistic, ambitious.
Cheerful, adult music, news. Experienced.
Tape. Box 678E, BROADCASTING.

Latin dj-announcer, young, charming, ex-
perienced, presently employed seeks position
with progressive station. Speaks Spanish,
English, loves hard work, adaptable. Will
travel anywhere. Box 680E, BROADCAST-
ING.

Attention . . . presently Storz dj and news-
man looking. Best references. Box 688E,
BROADCASTING.

BROADCASTING, April 3, 1961

Situations Wanted— (Cont'd)

Situations Wanted — (Cont'd)

Situations Wanted— (Cont'd)

Announcers

Announcer, 3 years station experience.
Strong record shows, news, commercials.
Sell and write. College grad, communications
major. Professional musician, arranger. Mar-
ried, vet, wants solid, permanent future.
Midwest station. Box 690E, BROADCAST-
ING.

Announcer, dj, experienced, tight board,
smooth ad lib, a floater — no, a future — yes.
Box 695E, BROADCASTING.

Announcer, disc jockey, experienced, mar-
ried family man wants to settle. Box 696E,
BROADCASTING.

Morning man for major market. Top ratings.
Adult-teen appeal. Box 698E, BROADCAST-
ING.

Good first phone deejay. Experienced all
phases including maintenance. Box 700E,
BROADCASTING.

Radio, tv news, play-by-play. Strong local
news, "beeps." State pace desired. Box 702E,
BROADCASTING.

Announcer-record emcee: Seven years in
quality radio stations. Deep, resonant voice
with professional delivery. Prepared to send
tape and letter at once. Available for
personal interview within thousand mile
radius of Virginia. Box 703E, BROADCAST-
ING.

Personality, audience builder, production
plus, including production spots that sell,
well versed in popular music, current events
and local affairs, family man, large market
only! Box 704E, BROADCASTING.

DJ announcer, 8 months experience. Want to
settle. Prefer south. Sincere, Jim Davis, 4
North Avenue, Norwalk, Ohio. Phone 66-
81584.

Combo, first phone, 26 year old family man,
six month announcing experience. Wish to
locate in southwest. Selling opportunity
welcomed. O. H. Dunston, 2611 Maga Vista,
Dallas, Texas. Phone, FR 4-6869.

Are we "in tune?" You want announcer-dee-
jay with 3-years experience, 24, married,
best references and draft exempt — willing to
grow with you. He seeks production station
playing pop and standards. No "top 40."
He's known through upper Michigan, north-
eastern Wisconsin, suburban Chicago. Con-
tact: Warren Freiberg, 5369 West 89th, Oak-
lawn, Illinois.

First phone— C&W deejay. C.E. and P.D. 5
years experience. Radio and two years tv.
Steve French, 1838-22nd St., San Pablo,
Calif. Phone BEacon 5-5988.

Midwest broadcasting school graduate de-
sires staff announcing job. Available im-
mediately. Clear, crisp, mature voice. 30
years old. College journalism training. Gen-
eral sales background. For information and
tape call or write Donald Johnston, 5756 N.
Fairfield Ave., Chicago 45, Illinois. ARdmore
1-1202.

Experienced engineer, top rated announcer
desires permanent position. Herb Kravitz,
1913 Atlantic Avenue, Atlantic City, N. J.,
2-4821.

Staff announcer, have first ticket. Some
college. Slightly handicapped. Call 6539 or
write Byron Kuenzel, 333 North side, Havre,
Montana.

Major market disc jockey and all-around
announcer with strong, happy, enthusiastic,
authoritative, saleable sound available be-
cause of economy cuts. Prefer either DJ or
news assignment in good competitive mar-
ket in general Great Lakes or Ohio areas.
Rush replies to Bob Montgomery, 16806,
Lkwd. Hts. Blvd., Cleveland 7, Ohio.

Air salesmanship — listener friendship. Ac-
tive, alert announcer with program dexterity
and good references. Phil Patrick, R.F.D. #2,
Sheboygan Falls, Wisconsin. Howard 7-6058.

Announcers

Personality fast pace dj. 1st phone. Besides
light maintenance can run a production
dept., or contribute my ideas to already
established department. Can write own copy,
work well with others. 25, single, sense of
humor, don't drink or smoke, good credit.
Untinged by payola. Had good ratings on
sold out show. Prefer south. To make sure
we're both happy, I'll drive to your station
for personal interview. $125 minimum to
start. Prefer no nights. Bill Taylor, CE,
WKTC, Charlotte, N. C.

Experienced, like radio, people and small
towns. Run own board, available immediate-
ly. Don Wilson, Winchester Rd., Cumberland,
Md. PArkview 4-4603.

Technical

College man-first phone. Network video/
audio. VTR. Heavy maintenance. VHF/UHF
transmitter. Amateur extras. Desires NYC
area. To complete graduate work. Box 552E,
BROADCASTING.

First class engineer. Twelve years studio and
transmitter experience. Three years chief.
No announcing experience. Box 584E,
BROADCASTING.

Transmitter work, 2 years dir. exp., no an-
nouncing, 1st radiotelephone. Box 650E,
BROADCASTING.

Student technical school, first phone, some
experience. Desire summer employment in
west. Box 658E, BROADCASTING.

First phone, no experience but more than
willing to learn. Will move anywhere. Con-
tact Lloyd Cluster, Route 1, Holt, Florida.

Chief engineer. 9 years experience, complete
station maintenance, available immediately.
V. Daley, 1000 Markham, Vicksburg, Miss,
phone 636-5525.

Production — Programming, Others

14 year vet in radio. Thorough programming,
news, sports, deejay and sales background.
37, family man. $150 week minimum. Box
520E, BROADCASTING.

Newsman. Gather, write and air. In sixth
year as reporter on major newspaper. Col-
lege grad, 32, married. Speech training. Box
628E, BROADCASTING.

News/copywriter trainee; 34; college degree;
prefer Rocky Mountain area. Box 629E,
BROADCASTING.

Program director — 7 years announcing, 25,
married. Virginia native. Desire assuming
full program director and station promotion.
Box 630E, BROADCASTING.

I'm anxious to work and can produce taste-
ful and imaginative programming for you.
Three years experience, six months com-
mercial. All kinds of announcing, produc-
tion, news, copy. Fast board, light main-
tenance, second ticket. Three years college,
ambition. Summer only. Interested? Box
636E, BROADCASTING.

Experienced midwest newsman desires po-
sition Minnesota, Wisconsin or South Da-
kota. Box 641E, BROADCASTING.

Director, 33, family, no college, too busy
getting 6 years experience directing com-
mercials, newscasts, etc. Like relocate mar-
ket where eventual advancement possible.
Available short notice. Box 662E, BROAD-
CASTING.

Top deejay in major market looking for
opportunity as program director. Many crea-
tive ideas. Ratings guaranteed or your mon-
ey back. Box 665E, BROADCASTING.

Searching . . . this DJ works for top chain
station, but prefer to be P.D. in smaller mar-
ket. I know what puts a station on top.
Box 673E, BROADCASTING.

Production — Programming, Others

Program director dj — metro market back-
ground in top rated station with knowhow
and proven ability to install and supervise
modern sound operations — seeks affiliation
with progressive concern . . . preferably in
New York state area. Box 674E, BROAD-
CASTING.

Young man seeks break in newswriting field.
Exceptional journalism/publicity experience
in college. Has no obligations, resume avail-
able. Box 691E, BROADCASTING.

One of country's top program men, well
known in west as advisor, authority good
music, top 40. Middle age, family. Desire
permanent expanding chain, or large indie.
Proficient on air, if required. Deliver rat-
ings, respect. Box 697E, BROADCASTING.

TELEVISION

Help Wanted — Sales

Are you good? Independent tv station, major
midwest market, in top 20, will turn over
existing accounts and top potential lists to
experienced account executive with proven
success record. Attractive guarantee and
above average opportunity. Apply in con-
fidence to: Box 668E, BROADCASTING.

Announcers

Mature television station with a lagging
kid's slot. Must be willing to accept high rat-
ings. Non-commercial stations need not ap-
ply. Box 679E, BROADCASTING.

Chief engineer-announcer — 1st phone, 1 kw
directional. California top-rated radio sta-
tion. References. $400.00 per month to start.
KAFY, P.O. Box 6128, Bakersfield, California.

Technical

RV studio engineers. Excellent oportunities
for men having knowledge of theory and
aggressive interest in station operation.
Group tv station corporation. Send resume
to Box 856D, BROADCASTING.

TV-AM northwest needs chief with micro
wave and construction experience. Salary
dependent on ability. Excellent position for
right man. Box 550E, BROADCASTING.

Television transmitter operator for KMVI-
TV, Wailuku, Maui, Hawaii. Work 40 hours
in three days, off four days every week.
Write or call the station for details.

Full power vhf experienced video engineer
for studio maintenance, and occasional trans-
mitter relief. Voice over announcing ability
helpful but not required. Send resume,
salary requirements, picture, voice tape if
possible to Amos Hargrave, C.E., KVIQ-TV,
Box 1019, Eureka, California.

Maintenance supervisor for uhf station. Must
have experience with studio and transmitter
equipment. Send resume and photo to B. F.
Gurewich, Chief Engineer, WKYT, Box 655,
Lexington, Kentucky.

Production — Programming, Others

Promotion manager. All-round experience
wanted, but must be strong on sales and
merchandising. Plenty of materials and good
personnel to assist you. You will be left
alone to do your job, encouraged, and ad-
vanced provided you are the right man.
Living conditions, schools, churches, climate
excellent. Character and ability are musts.
Salary $6500 minimum. Tell us in confidence
all about yourself. Enclose photo. Respected
station with strong network in upper south.
Write Box 543E, BROADCASTING.

?romotion! Leading tv station, midwest mar-
ket, seeking personable, aggressive, creative,
conscientious, young man to handle pub-
licity, sales promotion, and merchandising.
Apply in confidence to: Box 669E, BROAD-
CASTING.

News writers, newscasters and reporters
with style and drive for expanding opera-
tion major midwestern market. Send materi-
al. Box 676E, BROADCASTING.

BROADCASTING, April 3, 1961

Help Wanted— (Cont'd)

Situations Wanted — (Cont'd)

FOR SALE

Production — Programming, Others

News and public affairs director for radio
and television. Mature, creative, imaginative
newsman in the age bracket of 40 years who
wants to supplement network news by re-
cruiting and either giving or supervising the
presentation of local news and public affairs
programming. Opening available within six
months. Starting salary $200 per week. Send
tape and photo with background in first
letter. Box 544E, BROADCASTING.

TELEVISION

Situations Wanted — Management

Television sales manager desires advance-
ment opportunity in sales, management with
growth organization. 7 year record competi-
tive V mid-market. Can produce sales, sta-
tion image. 13 year background includes
broadcast, print, account, promotion, pro-
gramming. Degree, 38, will relocate. Box
478E, BROADCASTING.

Aggressive, hard-working, self-starting tv
sales executive wants management or sales
management job with growth potential and
future. 15 years experience in agency, radio-
tv field, six as general manager AM radio;
almost 3 years with present employer, but at
end of road here for future advancement.
Thorough knowledge local, regional, national
sales. Age 39, married, have children. Box
578E, BROADCASTING.

Technical

Television engineer, available immediately,
7 years experience, including transmitter,
VTR. Write Box 425E, BROADCASTING.

Studio maintenance and operation. 5V2 years
experience. Desire permanent position in
midwest. Box 643E, BROADCASTING.

Work horse needs board and room plus
above average salary. Mountain top pre-
ferred. Single, 24. Last place IV2 years at
television xmtr 24 hours a day. Bill Baron,
615 Illinois Street, Butte, Montana.

Production — Programming, Others

Director with 5 years experience in com-
mercial and ETV in midwest. Available im-
mediately. Heavy on live commercials and
news shows. Knows lighting, can announce.
Excellent references. University of Michigan
grad. Family. Box 492E, BROADCASTING.

Small market director-producer-announcer
seeks more challenging and active market.
Available whenever you are. Box 487E,
BROADCASTING.

Producer-director available immediately.
Complete resume and references rushed to
each inquiry. Box 523E, BROADCASTING.

Program director large midwest market de-
sires relocate west coast. Top experience
all phases television management. Box 589E,
BROADCASTING.

Photographer. Young, educated, with con-
siderable professional experience in still and
motion pictures. Stills published nationally
in magazines, posters, filmographs. Three
years with well known educational and
documentary film company. Desire position
with commercial or educational station. Box
616E, BROADCASTING.

If you can offer a challenging opportunity
where a man can make his own future . . .
I can offer 5 years of television and film
directing and production experience with a
major station in a major market, plus an
abundance of ideas and perspiration. Will
accept responsibility without excuses. I
would prefer southwest, west or Hawaii.
Resume, composite and references on re-
quest. Box 626E, BROADCASTING.

Producer-director — 4 years experience all
phases production including; lighting, cam-
era, copy writing, prop const., etc. Experi-
ence directing news, variety, panel, and
music shows. Box 644E, BROADCASTING.

Production — Programming, Others

College student wants summer employment
in tv production and/or writing. 4 years ex-
perience in latter. Top references. Box 655E,
BROADCASTING.

Assistant production manager of top west
coast station desires better position or salary
with progressive, creative station. Box 663E,
BROADCASTING.

Director with 4 years experience commer-
cial in southwest major market. Knows all
phases of production, also sales, can an-
nounce. 24 and single. Prefers west. Avail-
able immediately. Box 689E, BROADCAST-
ING.

FOR SALE

Equipment

3 Utility type 180 towers standing 197'— Best
offer. 3 Gates insulated sample loops. 1
Gates remote control-tone system (6 years)
includes frequency monitor, hi voltage and
plate current, tower lites read back. 3-3 sec-
tion tower lighting chokes. 1-3 section tower
lighting choke in weather proof housing.
200 ft. RG 164 cable 72 ohms. Best offer for
any or all equipments. Box 503E, BROAD-
CASTING.

Gates, BC-250-GY 250 watt AM transmitter
and Collins 731A, 250 watt FM transmitter.
Both now on the air. Best offer. Box 682E,
BROADCASTING.

Portable Presto 6N disc recorder, 1-C cutter,
120 LPI, 87A amplifier. Best offer plus
freight. Box 692E. BROADCASTING.

Concertone tape recorder model #1401. Over-
hauled year ago. As is. Best offer plus
freighting buys. Chief, KHAS-Radio, Hast-
ings, Nebraska.

Westinghouse 5HV, 5 kilowatt, transmitter,
$4,000.00. Contact Bob LaRue, Radio Station
KRAK, Hotel Senator, Sacramento, Cali-
fornia.

RCA MI-19390 diplexer and MI-19085-H-12
sideband filter now tuned Channel 12. Con-
tact Joe Gill, WRDW-TV, Augusta, Georgia.

RCA Model BTA-1L 1 kw transmitter, good
condition, $1500; traded in on Bauer Model
707 "kit" transmitter. Write Bauer Electron-
ics Corp., 1663 Industrial Road, San Carlos,
California.

Commercial crystals and new or replace-
ment crystals for RCA, Gates, W. E. Bliley
and J-K. holders, regrinding, repair, etc.
BC-604 crystals. Also A.M. monitor service.
Nationwide unsolicited testimonials praise
our products and fast service. Eidson Elec-
tronic Co., Box 31, Temple, Texas.

2 Presto 64-A transcription turntable, Gray
equilizer and arm. Fidelity Sound, Box 5455,
Jacksonville, Florida.

Will buy or sell broadcasting equipment.
Guarantee Radio & Broadcasting Supply
Co., 1314 Iturbide St., Laredo, Texas.

George Kim & Son. Tower-painting, repair-
ing, erection and demolishing. Ebensburg,
RD#2, Pennsylvania.

TV video monitors. Metal cabinets, rack,
portable remote kine, educational, broad-
cast, starting at $199.00. 50 different models.
8" thru 24". Miratel. Inc., 1st St. S.E. &
Richardson, New Brighton, St. Paul 12,
Minnesota.

200 foot Indeco radio tower guyed insulated
for AM. Good buy, tower like new. James
Rea, Hammond, Indiana. Tilden 5-0665.

Rigid transmission line, Andrews 1%" No.
551-3. New, unused, with hardware and
fittings. Tremendous savings. Write for stock
list. Sierra Western Electric Cable Company,
1401 Middle Harbor Road, Oakland 20, Cali-
fornia.

Equipment — (Cont'd)

For sale — Ampex 601-2 stereo recorder. Used
only three months — like new. Installing 351's.
Phone or write Hilltop Records, 509 West
Main Street, Ashland, Ohio. 3-1507.

RCA Model BTA-1R 1 kw transmitter, latest
model, good condition, $3500; traded in on a
Bauer Model 707 "kit" transmitter. Write
Bauer Electronics Corp., 1663 Industrial
Road, San Carlos, California.

WANTED TO BUY

Stations

Successful midwest operator wants to ex-
pand to southwest. Cash or terms at your
option. Brokers protected. Confidential, of
course. Box 633E, BROADCASTING.

Californian desires small station ownership
through lease-purchase arrangement. Re-
sponsible-experienced. Correspondence con-
fidential. Box 677E, BROADCASTING.

Equipment

Used 2 channel control board for AM and
FM operation. At least 6 imputs — Collins
212E-1 or equivalent. Box 502E, BROAD-
CASTING.

Wanted . . . Usable 250 watt Western Electric
transmitter Model 451 grid modulated. Box
565E, BROADCASTING.

Have immediate need for RCA stab amp.,
type TA-9, and phase equalizer equipment.
Write P. O. Box 2167, Wilmington, Delaware.

Wanted to buy — used General Radio RF
bridge. P.O. Box 1671, Greenville, S. C.

Will buy or trade used tape and disc record-
ing equipment — Ampex, Concertone, Magne-
cord. Presto, etc. Audio equipment for sale.
Boynton Studio, 10B Pennsylvania, Tucka-
hoe, N.Y.

Wanted — used console in good condition.
Any make or model. Should be able to be
used for recording studio. Send details to
Dayton Music Service, Inc., 311 Salem
Avenue, Dayton, Ohio.

Want any excess AM, FM, TV equipments.
Good prices. Electrofind, 440 Columbus Ave-
nue, N.Y.C.

MISCELLANEOUS

25,000 professional comedy lines, routines,
adlibs. Largest laugh library in show busi-
ness. Special monthly topical service featur-
ing deejay comment, introductions. Free
catalog. Orben Comedy Books, Hewlett, N.Y.

Comedy for deejays! — "Deejay Manual," a
complete gagfile containing bits, adlibs, gim-
mix, letters, natter, etc. $5.00 — Show-Biz
Comedy Service (Dept. DJ-4), 65 Parkway
Court, Brooklyn 35, N. Y.

Call letter items — Lapel buttons, mike plates,
studio banners, car tags, bumper strips, etc.
Bro-Tel, Box 592, Huntsville, Alabama.

Want commissionable rates, late evening
radio-television. 400 accounts! Gospel Radio
Broadcasting, Schell City, Missouri.

BUSINESS OPPORTUNITY

Commercial production and recording studio.
Finest facilities, terrific potential. ARTS,
Inc., 1409-4th Street So., St. Petersburg,
Florida. Phone ORange 19168 if no answer
ph. 518622.

BROADCASTING, April 3, 1961

INSTRUCTIONS

Help Wanted— (Cont'd)

TELEVISION

FCC first phone license preparation by
correspondence or in resident classes
Grantham Schools are located in Hollywood,
Seattle, Kansas City and Washington. Write
for our free 40-page brochure. Grantham
School of Electronics. 3123 Gillham Road,
Kansas City 9, Missouri.

Announcing, programming, console opera-
tion. Twelve weeks intensive, practical train-
ing. Finest, most modern equipment avail-
able. G. I. aproved. Elkins School of
Broadcasting, 2603 Inwood Road, Dallas 35,
Texas.

FCC first class license in 5 or 6 weeks. In-
struction eight hours a day, five days a
week. No added charge if additional time or
instruction needed, as license is guaranteed
for tuition of $300.00. Professional announc-
ing training also available at low cost. Path-
finder Method, 5504 Hollywood Blvd., Holly-
wood, California. Next classes June 5th and
July 31.

Be prepared. First phone in 6 weeks. Guar-
anteed instruction. Elkins Radio License
School of Atlanta, 1139 Spring St., N.W.,
Atlanta, Georgia.

Elkins Radio License School of Chicago.
Now serving the mid-west. Quality instruc-
tion at its best. 14 East Jackson St., Chi-
cago 4, 111.

Since 1946. The original course for FCC 1st
phone license, 5 to 6 weeks. Reservations
required. Enrolling now for classes starting
April 26, June 21, August 30, October
25. For information, references and res-
ervations write William B. Ogden Radio
Operational Engineering School, 1150 West
Olive Avenue. Burbank, California. "Au-
thorized by the California Superintendent
of Public Instruction to issue Diplomas upon
completion of Radio Operational Engineer-
ing course."

FCC first phone license in six weeks. Guar-
anteed instruction by master teacher. G.I.
approved. Request brochure. Elkins Radio
License School, 2603 Inwood Road, Dallas,
Texas.

Production — Programming, Others

Situations Wanted

RADIO

Help Wanted — Sales

SALES MANAGER
SPECIAL PRODUCTS

Leading manufacturer of broadcast, com-
munications and industrial electronic equip-
ment has major opening for high level man
to manage sales of jobbed equipment.

This is a challenging position for a self-
starter who can assume responsibility for the
operation of the entire special products
department, including administration, sales
forecasting, inventory and merchandising.

College degree preferred. Electronic back-
ground essential. Applicants should have
experience as manufacturer's rep or with
jobbed products department of electronic
company.

Excellent starting salary, profit sharing, in-
surance program, plus many other important
company benefits. Midwest location.

Send complete resume, photo and salary re-
quirements with first letter to:

Box 557E, BROADCASTING

rWAV/Z/AVAVAV.'.V.W.W.

BROADCASTING, April 3, 1961

$120 WEEKLY PLUS O.T.

. . . and additional benefits for reliable
and ambitious newsman, experienced in
rewrite, air and leg work. May become
Director of 5 -man News Dept. in growing
mid western market near large city. Voice
and character of utmost importance. Ref-
erences will be checked. Send letter with
full background and complete reference
list to:

Box 707E, BROADCASTING

RADIO

General Manager and
Program Director

Singly or as a team— 33 years combined

experienc e— world of top forty know

procedure for first place rating and local
and national business. Prefer west of the
Rockies— but will talk. Available immedi-
ately. Top name radio chain experience.
We have know how in all phases of radio
and tv.

Box 683E, BROADCASTING

Announcers

WE HAVE NEW D.J.'s

All sizes, all colors, all ages, all sexes.
And all willing to work— eager to please.
No prima donnas. Costs you nothing to
get their tapes. Tell us what yon want.
Placement Dept., J. B. Johnson School,
930 F St., N.W., Washington 4, D. C.

TELEVISION

ASSISTANT CHIEF ENGINEER

Electronics engineer with management ex-
perience interested in assisting in direction
of commercial television operation in major
midwestern community. To direct and im-
prove operation of large department of en-
gineers and technicians. Must be well or-
ganized conscientious, management-oriented.
Salary to $12,000.

Box 67 IE, BROADCASTING

Situations Wanted — Management

Help Wanted — Technical

Production — Programming, Others

WFMY-TV

Greensboro, N. C.

Has excellent opportunity for a smart
promotion-public relations man to head
its Promotion Department. This must
be a man with broadcast promotion ex-
perience to head a four-person depart-
ment, one familiar with layout, a capa-
ble writer, and research-minded. Salary
open. Good market, CBS-TV affiliated
more than 11 years. Submit applica-
tion with full information on experience,
samples of work, and photograph to
Personnel Manager, WFMY-TV. Con-
fidential.

Production — Programming, Others

^iiiiiiiii[2iiiiiiiiiiii[iiiiiiiiiiiiiniiiiiiiiiiii[]iiiiiiiiiiiiniiiiiiiiiiiiniiniH
| NEWS SPECIALIST |

= Currently heading" 6 man radio-tv =

= news department in mid-Atlantic =

^ major market. Excellent voice and =

= camera presence. Frequent network 5

B contributor. Good administrator. =

= Experience all phases news and =

S public affairs. Interested in top 10 =

= markets only. 3

§ Box 699E, BROADCASTING |

-.IIIIIClllllllllllllClllllllllllllClllllllllllllClllllllllllUCimillMIIIIClllllllllll-.

MISCELLANEOUS

CALL FROM EUROPE

Bolster our "NEWSOUND" with a direct
report from the continent on the big story
of the day. This distinctive international
news service can be working for your sta-
tion for less than 60 cents per day! Adver-
tiser pays low phone charges, you reap the
profits! Your "CALL FROM EUROPE" is
tailored for a distinctive 5 minute package
presentation. It will make your news block
sparkle! For quick information write:

Box 639E, BROADCASTING

YOUR STATION
DESERVES BETTER
TALENT!!

We are ready to solve your talent problem.
For no more money than you now pay for
announcers who may not sell at all, we will
custom tape hours and hours of good lis-
tening and good selling sounds for you.
We'll use top personalities here in the East;
men who are making money in busy metro-
politan areas because of experience, warmth,
sell-ability, and personality. These men can
sell your sound. No tapes will be made
until we know the exact sound you want.
We'll record your commercials or just voice
and music, or voice tracks alone, depending
on your wishes. You will be protected against
any duplication in your market. Your tapes
will be produced with care for hours and
hours of top listening. We want to know
your style, your aims, your ideas as to what
music is best for your market.
To you we offer the selling talent of men
who have been on the air for years as top
personalities at such stations as WNEW,
New York and WIP, Philadelphia.
Wire — write — phone — or send a blank tape
so we can send back a sample of the
sparkling voice-sounds that can help you.
Tell us the sound you want — we'll do the
rest.

You'll get a complete price story — amaz-
ingly low, too.

DAN CURTIS COMPANY

554 Tarrington Road
Haddonfield, N. J.
HAzel 8-2287

CAPE CANAVERAL NEWS

Beeper phone reports immediately fol-
lowing all launchings. Complete coverage
of the race for space, tailored to your re-
quirements. Have a reporter on the scene
as history is being made. A professional
service for Radio-TV news.

SPACECASTERS NEWS SERVICE
P. O. Box 2 Cocoa Beach, Florida

SUnset 3-4885

FOR SALE

EMPLOYMENT SERVICE

Equipment

vwww.vvwwv:

FOR SALE
Television Antenna

G. E. 8 Bay Batwing Model TY70G
tuned for Charmed 13. In service ap-
proximately 5 years. System input capa-
bility 44 KW.

JOBS IN RADIO & TV
THROUGHOUT
THE SOUTHEAST

Talent scouts for the station you're look-
ing for — free registration — confidential
service. Immediate job openings for —
Announcer-Engineers
Engineer-Salesmen
Announcers-Newsmen — DJ.'s

PROFESSIONAL PLACEMENT

458 Peachtree Arcade, Atlanta, Ga.

Write to:

Paul Turchin
Chief Engineer

CKCO-TV

Kitchener, Ontario
Canada

SUFFERING FROM MOUNTAIN TOP
FASCINATION?

Cure your problems with the MOSELEY
Model RRC-10 RADIO REMOTE CONTROL
SYSTEM. Complete control, telemetering and
main program channel for FM transmitters
with a 950 mc STL. Write to

MOSLEY ASSOCIATES

P.O. Box 3192 Santa Barbara, Calif.

NEED HELP?
LOOKING FOR A JOB?
SOMETHING TO BUY
OR SELL?

For Best Results
You Can't Top A
Classified Ad
in

■■ ( I BROADCASTING

THE BUSINESSWEEKLY OF TELEVISION AND RADIO

STATIONS

FOR SALE

"CONFIDENTIAL NEGOTIATIONS"
For Buying and Selling

RADIO and TV STATIONS

in the eastern states and Florida

W. B. CRIMES & CO.

2000 Florida Avenue, N.W.
Washington 9, D. C.
DEcatur 2-2311

Calif

single

fulltime

$150M

terms

Calif

single

daytimer

75M

29%

Calif

small

fulltime

68M

15dn

Calif

small

daytimer

175M

terms

Calif

small

(2) fulltime

MOM

25dn

Calif

fulltime

49M

13dn

Calif

metro

daytimer

175M

29%

Calif

metro

power

175M

29%

And Others

CHAPMAN COMPANY

1182 W. Peachtree St., Atlanta 9, Ga.

FOR SALE

D.B.A. station bldg., equipment,
5Ya acres. Only station serving
wide area.
WRITE:

Wenatchee, Washington
P. O. Box 445

_ GUNZENDORFER «

ARIZONA. 870,000 with $15,000 down.
Nice payout for 2 50 watt fulltimer. "A
GUNZENDORFER exclcsive"
CALIFORNIA. Southern market SI 10,-
000 with $31,900 down for 1 KW day-
timer. "A GUNZENDORFER exclusive"
CALIFORNIA FM. ?50,000. Low down.
Easy payout.

WILT GUNZENDORFER
AND ASSOCIATES

8630 W. Olmypic, Los Angeles 35, Calif.
Licensed Brokers Financial Consultants

STATIONS FOR SALE

FLORIDA. Major market.
$100,000. 29% down.

Daytime. Asking

NORTH CENTRAL WEST. Daytime. Profit-
able. Fine market. Doing $70,000. Asking
$90,000 with 29% down.

JACK L. STOLL

& ASSOCS.

Suite 600-601
6381 Hollywood Blvd.
Los Angeles 28, Calif.
HO. 4-7279

To Buy or Sell Radio-TV properties, it's

patt Mcdonald co.

Box 9266-

-SL 3-8080

AUSTIN

17, TEXAS

Bill Trotter

Paul Yates, Jr.

Box 5411

Box 1396

EX 7-3219

FA 2-5488

Memphis, Tenn.

Sanford, Fla.

Mrs. Gerry Switzer

Jack Koste

1620 W. 3rd

40 E. 42nd

EL 2-2163

MU 2-4813

Taylor, Tex.

New York 17, N. Y.

Continued from page 94

Company of Texas County, Houston, Mo.
Ann. March 27.

■ On own motion, scheduled a prehearing
conference for April 11 in proceeding on
application of George Shane for am facil-
ities in Victorville, Calif. An. March 28.

By Hearing Examiner Thomas H. Donahue

■ On own motion continued March 28
hearing to date to be determined at March
28 prehearing conference in proceeding on
am applications of Marshall Rosene, Celina,
Ohio. Ann. March 23.

■ Granted petition by WJWL Georgetown,
Del., for leave to amend its am application
to reflect assignment of license to Scott
Bcstg. Corp. Action March 22.

■ On own motion, corrected in various
respects transcript of record, and allowed
five days for objections, in proceeding on
fm applications of KBBI Los Angeles, and
Benjamin C. Brown, Oceanside, Calif. Ac-
tion March 22.

■ On own motion, continued April 5 hear-
ing to date to be determined at prehearing
conference to be held on that date in pro-
ceeding on am applications of WOSH Osh-
kosh. Wis., and WC-EZ Beloit. Wis. Action
March 23.

By Hearing Examiner Herbert Sharfman

■ Granted petition by WOLF Syracuse,
N. Y., and Ivy Bcstg. Co. for leave to amend
application to reflect assignment of license
of WOLF to Ivy Bcstg. Co., and substituted
Ivy for Civic Bcstg. Corp. as party-appli-
cant in consolidated am proceeding. Ann.
March 23.

■ Granted petition by Broadcast Bureau
and further extended from March 30 to
April 13 time to file initial proposed find-
ings and from April 24 to May 8 for re-
plies in proceeding on application of WHYZ-
TV Duluth, Minn. Action March 22.

■ Scheduled certain procedural dates, and
hearing for May 3, in proceeding on ap-
plication of College Radio for am facilities
in Amherst, Mass. Action March 23.

■ Granted petition by E. Anthony &
Sons Inc., New Bedford, Mass., for leave to
amend its application for new tv station to
operate on ch. 6 in New Bedford and rein-
stated engineering data specifying pro-
posed Gay Head site, specifications in height
of tower and engineering data for shielding
proposed tower. On own motion, corrected
transcript of hearing and allowed 5 days
for objections. Issuance of this order does
not preclude filing by parties of motions to
correct transcript, nor issuance of other or-
ders of corrections by hearing examiner, on
his own motion, covering additional correc-
tions. Ann. March 29.

By Hearing Examiner Asher H. Ende

■ On own motion, scheduled a prehearing
conference for April 4 in proceeding on
application for renewal of license of WITT
Lewisburg, Pa. Ann. March 23.

b On own motion, scheduled prehearing
conference for April 5 in proceeding on ap-
plications of Olean Bcstg. Corp. and WIRY
Inc., for new am stations in Plattsburg
and Lake Placid, N. Y. Ann. March 27.

By Hearing Examiner Basil P. Cooper

■ Pursuant to agreements reached at
March 17 prehearing conference continued
evidentiary hearing from April 17 to May
4 in proceeding on am application of WAMD
Aberdeen. Md. Action March 20.

■ Granted joint petition by applicants and
continued March 22 hearing to April 19 in
proceeding on applications of WTVM (TV)
and WRBL-TV Columbus, Ga. Action March
21.

■ Upon request by applicant, continued
April 3 prehearing conference to April 10
and continued April 10 hearing to a date
to be specified at conclusion of hearing con-
ference which will begin on April 10 in
proceeding on application of Edward Pisz-
czek & Jerome K. We^terfield for fm facil-
ities in Des Plaines, 111. Ann. March 24.

By Hearing Examiner Elizabeth C. Smith

■ Granted petition by Broadcast Bureau
and extended to March 31 and April 21,
respectively, time to file proposed findings
and replies in proceeding on applications
of James E. Walley for am facilities in
Oroville, Calif. Ann. March 27.

■ Granted joint petition by Broadcast
Bureau and WAPE Jacksonville, Fla.. and
extended to April 3 and 13, respectively,
time to file proposed findings and replies
in proceeding on WAPE's application. Ann.
March 27.

■ Granted request by Earl McKinley Tra-
bue, Myrtle Creek, Ore., accepted March 6
amendment to his application to reduce

100 (FOR THE RECORD)

BROADCASTING, April 3, 1961

power from 5 kw to 1 kw and removed
amended application from hearing docket
and returned to processing line. Ann.
March 28.

By Hearing Examiner Millard F. French

■ Granted petition by Broadcast Bureau
and extended from March 21 and April 11
to March 24 and April 14, respectively, time
to file proposed findings and replies in
Lake Charles-Lafayette, La., tv ch. 3 pro-
ceeding. Ann. March 27.

By Hearing Examiner H. Gifford Irion

■ Granted petition by KOMY Inc. for
leave to amend its application for fm fa-
cilities in Watsonville, Calif., to change fre-
quency requested from 106.5 mc to 92.9 mc
and returned amended application to pro-
cessing line. Action March 23.

■ On own motion, continued April 11
hearing to May 22 in proceeding on am
applications of Walter L. Follmer, Hamil-
ton, Ohio, and WQXR New York, N. Y.
Action March 24.

By Hearing Examiner Walther W. Guenther

■ On own motion, scheduled further hear-
ing for March 30 in proceeding on applica-
tions of Radio Carmichael for am facilities
in Sacramento, Calif. Ann. March 28.

BROADCAST ACTIONS
by the Broadcast Bureau
Actions of March 24

■ Waived Section 4.709 (b) of rules and
granted special temporary authority for fol-
lowing vhf tv repeater station: Saltese T. V.
Association, Channel 4. Saltese, Mont.
(KXLY, ch. 4, Spokane, Wash.).

WSTA Charlotte Amalie, V. I. — Granted
assignment of license to V. I. Industries
Inc.

WHN Atlanta, Ga. — Granted acquisition
of positive control by Sylvia Gold Cohen
through purchase of stock from Arthur
Long.

KATV (TV) Little Rock, Ark— Granted
mod. of license to change name to KATV.

WXYZ-TV Detroit, Mich. — Granted au-
thority to transmit certain programs from
station WXYZ-TV Detroit, Mich., to CBLT
Toronto. Canada, and other Canadian sta-
tions owned by Canadian Bcstg. Corp. for
period beginning March 26 and ending
March 28.

WJAC-FM Johnstown, Pa— Granted cp to
install new trans.; increase ERP to 57 kw;
condition.

Carroll Area Television Inc. Carroll, Iowa

— Granted cp for new uhf tv translator sta-
tion on ch. 78 to translate programs of
KRNT-TV (ch. 8). Des Moines.

Prairie TV Club Terry, Mont. — Granted cp
for new vhf tv translator station on ch. 11
to translate programs of KDIX-TV (ch. 2)
Dickinson, N. D.

Village of Center Center, Neb. — Granted
cp for new vhf tv translator station on ch.
7 to translate programs of KTIV (ch. 4)
Sioux City, Iowa.

Actions of March 23
Kadoka Commercial Club Kadoka, S. D. —

Granted cp for new vhf tv translator sta-
tion on ch. 13 to translate programs of
KPLO (ch. 6), Reliance.

Troy Non-Profit TV Assn. Troy, Mont.—
Granted cp for new vhf tv translator sta-
tion on ch. 12 to translate programs of
KHQ-TV (ch. 6), Spokane, Wash.

WGTC Greenville, N. C— Granted license
to use presently licensed auxiliary trans,
employing DA-N.

KTUL Tulsa, Okla. — Granted mod. of li-
cense to change name to KTUL Radio Inc.

WCHS Charleston, W. Va.— Granted mod.
of license to change name to WCHS-AM-
TV Corp.

KBMY Billings, Mont. — Granted assign-
ment of license to Kenneth Nybo et al d/b
under same name.

WNVY Pensacola, Fla. — Granted assign-
ment of license to Radio Pensacola Inc.

KAJI Little Rock, Ark.— Granted cp to
install new trans.

KOL Seattle, Wash.— Granted cp to install
new trans.

KFTV (TV) Paris, Tex.— Granted cp to
install new trans.

WBIE-FM Marietta, Ga.— Granted cp to
install new trans. —

WOLS Florence, S. C— Granted cp to in-
stall old main trans, (composite) (main
trans, location) as auxiliary trans.; remote
control permitted.

WNBH New Bedford, Mass.— Granted mod.
of cp to change type trans.

KWMT Fort Dodge, Iowa— Granted mod.
of cp to change type trans.

KBKW Aberdeen, Wash.— Granted mod. of
of cp to change type trans.

WHTG-FM Eatontown, N. J.— Granted
mod. of cp to change type trans., type ant.

BROADCASTING, April 3, 1961

and make changes in ant. system.

WINE (FM) Pittsburgh, Pa.— Granted mod.
of cp to change type trans, and establish
remote control point.

KLBS Los Banos, Calif.— Granted mod. of
cp to change type trans, and specify remote
control point.

WTCX (FM) St. Petersburg, Fla.— Granted
mod. of subsidiary communications author-
ization to change sub-carrier frequencies
from 26 kc and 65 kc to 42.5 kc and 65 kc
for period ending Feb. 1, 1961.

Following stations were granted exten-
sions of completion dates as shown: WEMJ
Laconia, N. H. to May 29; WDSU New Or-
leans, La. to June 25: WDSU New Orleans,
La. to June 25 (Aux. Trans.) ; WOOK Wash-
ington, D. C. to May 21; KLGN Logan,
Utah to Sept. 22; KHOQ Hoquiam, Wash,
to Sept. 27; KCYN Idaho Falls, Idaho to
May 16; KWK St. Louis, Mo. to May 28;
without prejudice to such further action as
commission may deem warranted in light of
Proceedings instituted under Docket 13827;
WRIZ Coral Gables, Fla. to Sept. 20; WINE
(FM) Pittsburgh, Pa. to June- 13; KLBS
Los Banos, Calif, to Sept. 27; WEEW Wash-
ington, N. C. to Sept. 13; WSOR Windsor,
Conn, to May 28.

Actions of March 22

WWGS Tifton, Ga. — Granted license cover-
ing change of hours of operation and instal-
lation DA-N and new trans.

WHOO Orlando, Fla.— Granted cp to install
new trans, (main trans, location) as aux-
iliary trans. _ ,

WAVQ (FM) Atlanta, Ga. — Granted cp to
replsce expired permit for fm station.

WHOS-FM Decatur, Ala.— Granted cp to
install new trans.

WLIN (FM) Wausau, Wis.— Granted cp to
increase ERP to 34 kw and install new
trans.

WGBI-FM Scranton, Pa.— Granted cp to
increase ERP to 2.3 kw, change ant. height
to 1,100 ft., trans, power output to 760 w,
and correct geographical coordinates.

WBNS-FM Columbus, Ohio— Granted cp to
install new trans.

WAUG-FM Augusta, Ga.— Granted cp to
install new trans, and increase ERP to 9
kw.

WEUP Huntsville, Ala.— Granted cp to
change ant. -trans, and studio location.

WUPY (FM) Lynn, Mass. — Granted mod.
of cp to change ERP to 1.40 kw; ant. height
to 330 ft.; change ant. -trans, and studio lo-
cation; type ant. and make changes in ant.
system.

KUDY Seattle, Wash.— Granted mod. of
cp to move ant. -trans, location and make
changes in ground system.

WLS Chicago, 111.— Rescinded March 8,
1961 action and re-granted license covering
installation of new trans, (main); without
prejudice to such further action as com-
mission may deem warranted as result of
final determinations with respect to: (1)
report of network study staff; (2) related
studies and inquiries now being considered
or conducted: and (3) pending inquiry into
compliance by broadcast licensees with
Section 317 of Communications Act and re-
lated matters.

WGGO Salamanca, N. Y.— Granted re-
quest for cancellation of cp for increase in
power.

WDHF (FM) Chicago, 111. — Granted change
of remote control authority.

Following stations were granted exten-
sions of completion dates as shown: WPEL-
FM Montrose, Pa. to July 1; WELF (FM)
Glen Ellyn, 111. to Aug. 28; WUPY (FM)
Lynn, Mass. to June 30; KOQT Bellingham,
Wash, to June 27.

Actions of March 21

WUSN-TV Charleston, S. C— Granted as-
signment of license to Reeves-Southern
Bcstg. Corp.

WGAL-TV Lancaster, Pa.— Granted assign-
ment of licenses to WGAL-TV Inc.

Action of March 20
WILI Willimantic, Conn. — Granted change
of remote control authority.

Action of March 24
Columbia Bcstg. System Inc. New York,
N. Y.— Waived Sect. 1.334 of the rules and
granted authority to make remote radio
and tv pickups of three National Hockey
League playoff games and direct relay of
games, through arrangements with Cana-
dian Bcstg. Corp., to following tv stations
located in Canada whose signals may be
received in U. S.; CJSS-TV Cornwall, Ont.;
CHCH-TV Hamilton, Ont.; CHBC-TV Ke-
lowna, B. C; and following radio stations
located in Canada whose signals may be
received in the United States; CBH Halifax,
N. S.; CHSJ Saint John, N. B., CJBR Ri-

mouski, Quebec. Pickups will originate at
Chicago Stadium in Chicago on March 26
and 28 and April 4; without prejudice to
such action as commission may deem
warranted as result of its final deter-
minations with respect to: (1) conclusions
and recommendations set forth in report of
network study staff; (2) related studies
and inquiries now being considered or con-
ducted by Commission; and (3) pending
anti-trust matters.

Petition for rulemaking

Telecasting Inc. Pittsburgh, Pa. — Requests
assignment of vhf channel to Pittsburgh
to permit operation of competitive inde-
pendent station in that market, by utiliza-
tion of one of three plans described be-
low:

Present Proposed
Plan I Allocation Allocation

Weston 5 12

Clarksburg* 12 5

Johnstown 6 12

Pittsburgh 6

Plan II

Weston 5 12

Clarksburg* 12 5

Altoona 10 12

Johnstown 6 10

Pittsburgh 6

Plan III

Weston 5 12

Clarksburg* 12 5

Altoona 10 12

Johnstown 6 10

Pittsburgh 11 7

Wheeling 7 11

Pittsburgh 6

*If Clarksburg is not made all uhf. Ann.
March 24.

NARBA notifications

List of changes, proposed changes, and
corrections in assignments of Canadian
broadcast stations modifying appendix con-
taining assignments of Canadian broadcast
stations attached to recommendations of
North American Regional Broadcasting
Agrement Engineering Meeting.

800 kc

CKOK Penticton, B. C— 10kwD/0.5kwN
ND U. Now in operation with increased
daytime power.

910 kc.

CJDV Drumheller, Alberta— 10kwD/5kwN
DA-2 U. (PO: 910kc lkw DA-1) Expected
in operation March 1, 1962.

1310 kc.

CJRH Richmond Hill, Ont.— 10kwD/2.5kwN
DA-1 U. (PO: 1310kc lkwD/0.25kwN DA-2)
Expected in operation March 1, 1962.

CHGB Ste. Anne de la Pocatiere, P. Q. —
5kw DA-N U. (PO: 1350kc lkwD/0.25 kwN)
Expected in operation March 1, 1962.

CKOY Ottawa, Ontario — 50kw DA-2 U
(CKOY remaining 1310 kc 5kwD/lkwN DA-
N) Delete assignment for increase in power.

1350 kc.

CJLM Joliette, P. Q.— lkw. DA-1 U. Now

in operation.

1430 kc.

CKFH Toronto, Ontario — 10kwD/5kwN DA-
2 U. Now in operation with increased day-
time power.

Processing line

Applications from the top of the line

BP-13495 WVLN Olney, 111. Illinois Broad-
casting Co. Has: 740kc, 250w, D. Req.: 740kc,
5kw, DA, D.

BP-13760 WMEX Boston, Mass. Richmond
Brothers Inc. Has: 1510kc, 5 kw, DA-1, U.
Req: 1510kc, 5kw, 50kw-LS, DA-2, U.

BP-13761 NEW, Kershaw, S. C. Kershaw
Broadcasting Corp. Req: 1300kc, 500w, D.

BP-13762 WRDB Reedsburg, Wis. William
C. Forrest. Has: 1400kc, 250w, U. Req.: 1400-
kc, 250w, lkw-LS, U.

BP-13764 NEW, Rapid City, S. D. John L.
Breece Req.: 1150kc. 5kw, D.

BP-13775 WANS Anderson, S. C. Radio
Anderson Inc. Has: 1280kc, lkw, U. Req.-
1280kc, lkw, 5kw-LS, U.

BP-13776 NEW, Chadbourn, N. C. William
Norman Peal. Req.: 1590kc. 500w, D.

BP-13777 NEW, Makawao, Hawaii Eugene
G. Panissidi. Req.: 1310kc, lkw, U.

BP-13778 NEW, Spring Valley, N. Y. Radio
Spring Valley. Req.: 1530kc, 250w, D.

BP-13780 NEW, Temple, Tex. Radio Temple
Req.: 1530kc, lkw, D.

101

Every minute counts, d Every announcement,

every element of programming that you can
donate counts in the 1961 Cancer Crusade.
Our Crusade messages could persuade those
stricken by cancer to seek treatment before it

is too late. ® Time is crucial in the fight to

save human lives. ©Your cooperation also
helps raise funds which will bring the ulti-
mate conquest of cancer that much closer.
Here's how we can help you help us . . .

FOR RADIO we feature top stars: Perry Como, Frank Sinatra, Connie Francis, Jack
Lemmon, Arthur Godfrey and others in spot announcements and 5-minute music shows.

FOR TELEVISION we feature our 1961 poster family; the animated Finchleys; the noted
scientist, Dr. George N. Papanicolaou, and others, in 60, 20 and 10-second spots. Also
available are telops, slides and flip cards, as well as 8, 20, and 60-second live announce-
ments. You can see a sampling of the total output in our 10-minute presentation reel.
PLUS: Half -hour film featuring Arthur Godfrey and noted scientists discussing cancer.
Look and listen when the local ACS representative calls on you. Be sure your Spring
schedule includes some of the Society's first-rate, life-saving materials.

American Cancer Society

102 BROADCASTING, April 3, 1961

OUR RESPECTS to Mark Lawrence, vp, MacManus, John & Adams, N.Y.

He's a 'professional amateur 7

As I grow older I pay less attention
to what men say. 1 just watch what they
do.

Andrew Carnegie said it in a reflec-
tive moment on his way to amassing
millions. But the quotation holds spe-
cial meaning to a New York advertising
agency executive who also seeks to
think and judge for himself, and who
contradicts many aspects of the term
"Madison Avenue-type."

Mark Lawrence, vice president, radio
and television director, MacManus,
John & Adams Inc., New York, be-
lieves in Mr. Carnegie's musing philos-
ophy and also in almost anything said
by the advertising pioneer, Albert
Lasker.

If for no other reason than having
worked at only one agency, Mr. Law-
rence would be classed as unusual —
if not also a satisfied person. He had
been a free lance jingle writer for sev-
eral agencies before joining MJ&A in
1952 as radio-tv production manager.
Mark Lawrence and Henry Fownes —
the latter is now head of the New York
branch of the Bloomfield Hills, Mich.,
agency — constituted the agency's entire
radio-tv department at the time.

But Mr. Lawrence, who became a
vice president in 1957, and has seen
the department grow to more than 20
people, has a paradoxical nature that
belies his profession and background.

How Is He Different? ■ He rarely
watches television; he doesn't own a
car; he and his wife are bringing up
three children not in suburbia but in
a Manhattan apartment; he writes poet-
ry and plays the piano instead of play-
ing golf on weekends (during a two-
week vacation last February, he and
Mrs. Lawrence explored Aztec ruins in
eastern Mexico), and he became a
jingle specialist when he could have
joined his father in the publishing busi-
ness (he is the son of David Lawrence,
editor of U.S. News & World Report).

Although Mark is primarily con-
cerned with some $8-10 million an-
nually in broadcast money, he is as
likely to write copy for a newspaper
ad as he is to write radio or tv com-
mercials, not to mention activity in
such allied fields as industrial films and
closed circuit telecasts. Actually, he is
in the process of freeing himself from
many present functions to allow more
time for "thinking" purposes, which
would include ways to bring in new
business.

Total billings at MJ&A are at the
$52 million mark, but the goal is $100
million. Mr. Lawrence, who hopes to
start work soon on new business pres-
entations, is particularly resentful when

MJ&A is referred to as a "one account,"
or an "auto" (Pontiac, Tempest, Cadil-
lac) agency. With more than 20 meet-
ings daily, concerning as many differ-
ent products, he could sometimes wish
such unknowledgeable remarks were
so. Agency optimisim is high regard-
ing acquisition of new accounts, and
with characteristic self-confidence, Mr.
Lawrence expresses it succinctly: "We
know we have one of the best shops
for ideas."

In the Future ■ Tv programming is
another area in which Mr. Lawrence
hopefully will have more "say" in the
near future — once he unburdens him-
self. The agency's tv programs in the
past year have included alternate-week
sponsorship of Surfside Six, Dow Hour
of Great Mysteries and Pontiac spe-
cials. Surfside has been renewed for
Pontiac's Tempest next season. An un-
announced radio order for next season
involves a major buy on Mutual for
Minnesota Mining & Manufacturing
Co.

Mark admits he doesn't watch much
tv, and his explanation is simple:
"There's too much living to be done."
In a Detroit speech a year ago he said
"the tv screen will never be the focal
point of my life ... I do get very
emotionally involved in the problems
of clients whose products I attempt to
sell, willingly, because I like to — be-
cause that's the only way I know for
anyone to work at what he likes best."

Living in Manhattan is an essential
part of the way Mark is able to ful-
fill his personality needs. He enjoys

MJ&A's Lawrence
He loves his job

city life to begin with, and fortunately,
so does his family. "My kids are hav-
ing a ball," he says.

A bachelor until the age of 30, Mark
married the former Nan Hoyt, of New
York City, on Oct. 15, 1951. With
their three children, Wendy, 8, Mark,
6, and David, 2, the Lawrence family
lives a block off Central Park and a
straight-north cab ride of 38 blocks
from his office at 444 Madison Ave.

Mrs. Lawrence understands Mark's
abhorrence of life on a commuter's
timetable. For two years before her
marriage she had a two-hour trip be-
tween her home on Long Island and
Bergdorf Goodman Co., where she
supervised a fashion salon.

When the family wants to go for a
ride Mark will rent a Cadillac or a
Pontiac, but he'll leave the driving to
his wife for several good reasons: "I'm
glare blind, sometimes whiskey-blind,
too, and I have three kids to think of."

Mark's earliest schooling was in
Washington, D.C., where he was born
on Jan. 14, 1921. He attended Wash-
ington's Friends School and St. Albans.
For prep schooling he went to Andov-
er, and then on to Princeton, gradu-
ating with a BA. in English in 1942.

Artistic Talents ■ Immediately after
graduation he added Lieutenant's stripes
to his sleeves and spent the next four
years in the Pacific Theatre of WWII.
The U.S. Naval Reservist served as
deck officer on light cruisers. The duty
earned him a Navy Unit Commenda-
tion Medal and six Battle Stars.

Untied from Uncle Sam, Mr. Law-
rence struck out on his own in New
York to exercise his artistic talents as
a free lance writer, musician, composer,
lyric writer and entertainer (piano, hu-
morous songs and verse).

Mark's appreciation of music ranges
from the best of radio jingles (he has
several favorites, none his own) to
Bach, whom he calls his "number one
boy, and you have to go down a long
way to the next." He likes jazz, too,
but not in commercials. "It's extran-
eous," he says, "and seldom has much
to do with the product." Duke Elling-
ton, he claims, did more for progres-
sive jazz by 1935 than all other jazz
musicians in the past six years.

Perhaps that is just one reason why
Mr. Lawrence finds more truth each
year in what Mr. Carnegie said about
watching what others do.

In Mark's own quiet self-appraise-
ment after nine years at the agency:
"I revere the idea that I'll always be
a professional amateur — amateur in
that I love what I'm doing. It's the
best advantage I have."

BROADCASTING, April 3, 1961

103

EDITORIALS

Rating points

ITTINGLY or not, Rep. Oren Harris (D-Ark.) has
"™ effectively squelched the argument that ratings services
are villainous conspiracies of cheats and frauds. The special
study that he commissioned to be done by the Technical
Committee on Broadcast Ratings of the American Statistical
Assn. has now been brought in. It finds what every in-
formed person already knew — that ratings services have im-
perfections but, on balance, are doing an acceptable and
honest job. The critics will have to look for other targets,
and Mr. Harris for other subjects of investigation.

A number of influential persons are made to look awk-
ward by the ratings study report. These include Walter
Winchell, Sen. A. S. Mike Monroney, FCC Chairman New-
ton Minow and LeRoy Collins, the new president of the
NAB. All of them have darkly surmised that ratings were
in one way or another corrupt or corrupting.

The whole argument against ratings has been based on
false assumptions.

Mr. Winchell, a man of unconquerable ego, started his
crusade against ratings when a television show of his was
cancelled for lack of audience. He found it impossible to
believe that measurements which showed his audience to be
smaller than his competition's could be honest.

The other critics have blamed inferior programming on
the ratings services. If a ratings service measured a large
audience for a program that these critics personally dis-
liked, they have held the ratings service responsible for the
program. There has been no more logic to that connection
of cause and effect than there would be in saying the Audit
Bureau of Circulations was to blame for a distasteful
scandal story in a newspaper.

It's our guess that Mr. Harris' report will clarify at least
some of the addled thinking on ratings.

Television may not be all that some people would wish
it to be, but whatever it is, it has not been shaped by the
ratings services. The raters are only measuring audiences.
They are doing nothing to attract or repel audiences. If
their measurements are poorly used by broadcasters, pro-
ducers, advertising agencies and advertisers, the fault can
hardly be said to lie with anyone but the users.

Responsible trail-blazing

OCCASIONALLY there emerges from a congressional
proceeding a byproduct more important than the legis-
lative vehicle under consideration. It happened last week
before the Senate Watchdog Subcommittee inquiring into
political broadcasting during the 1960 campaign.

Nathan Straus, chairman of WMCA New York and
WBNY Buffalo, and his son Peter, president of the stations,
testified before the Yarborough committee. The stations
had endorsed John F. Kennedy for President, establishing
a precedent in political editorializing. They did it with their
eyes wide open. There were the expected repercussions.

The Strauses had pioneered in editorializing on local,
domestic and international issues before venturing into poli-
tics. They followed the policy of seeking out and present-
ing opposing points of view. GOP presidential nominee
Nixon did not elect to answer the pro-Kennedy editorial.
Eventually, after considerable controversy, GOP vice presi-
dential nominee Lodge answered via tape.

Infinitely more significant than the questions on equal
time and fairness was the total absence of questions about
the propriety of editorializing, politically or otherwise.

Before the 1960 elections this would not have happened.
The few cases of improprieties or bad judgment that may

104

be unearthed by the Yarborough committee are more than
offset by the impressive showing made by the majority of
the stations and all of the neworks as attested in the open-
ing testimony of FCC Chairman Newton Minow.

Today about half of the nation's radio stations and possi-
bly a third of the tv stations are editorializing, principally
on local and community issues.

Broadcast journalism has made important advances in
the few years since the FCC lifted the lid on editorializing.
This does not mean that every station should rush pell-mell
into this highly sensitive field. They should have profesion-
als handle their editorials, responsible to management.
There is no cheap or easy way to do it.

The Strauses deserve praise for blazing a trail in political
editorializing. It is fortunate for broadcast journalism that
the precedent was established by an organization with a
background of seven years in editorializing and with a
trained and responsible staff supervised by top management.

Scoop that shocked

A NUMBER of newspapers, including the usually thought-
" ful New York Times, have expressed shock over the re-
creation by WBAL-TV Baltimore of the deliberations of a
jury that had convicted a man of murder.

What the newspapers failed to emphasize was that the
station did what newspapers have been doing for years —
interviewing jurors after a trial. The technique of present-
ing them on video tape may have been more graphic, but it
differed in no other sense from the practice of quoting
them at length in newspapers. If the Times is upset by this
phenomenon, it must be troubled by the company it keeps.
To our personal recollection we have seen thousands of
words of juror comment in newspapers coast-to-coast.

Somehow the newspapers have found in the WBAL-TV
case a suggestion of obstruction of justice. The foolishness
of that argument is obvious. Before the program was put
on the air the jury had reached its verdict and had been
discharged, and the court had rejected all defense motions
for reconsideration. Only the sentencing remained, and we
can hardly imagine that the trial judge would be influenced
in that decision by any television show.

No matter what the outcome of this incident, the pro-
gram cannot be judged as an obstruction to justice. It may
have tended toward sensationalism, but it in no way distort-
ed facts. That is more than can be said of a good many
newspaper stories about crimes and criminal prosecutions.

Drawn for BROADCASTING by Sid Hix
"Commander Whitehead, with so much anti-Castro senti-
ment around, we wondered if you'd mind . . ."

BROADCASTING, April 3, 1961

RATES IN CH/CAGO

Latest rating figures* show:

WGN Radio has Chicago's most
favorable image!

WGN Radio reaches more people!

WGN Radio has the highest aver-
age quarter-hour audience for en-
tire week!

WGN Radio is No. 1 Chicago sta-
tion in total audience!

WGN Radio has highest average
hourly share of audience— 1 2 mid-
night— 6 a.m.

WGN Radio delivers an adult au-
dience! More than 9 of every 10
listeners are adults!

For full facts on why adult listeners
like WGN Radio's sound, adver-
tising and programming, write to
WGN Research for a study by
Market Facts, Inc., on the images
of Chicago radio stations.

"'Nielsen — Dec. /Jan., 1961. Pulse —
Dec, 1960, Post-midnight study. Pulse
—1960, Audience composition reports.

In Chicago

WGN RADIO

means quality programming
and dedicated community service

Chicago: 2501 Bradley Place,
LAkeview 8-2311

New York: 220 E. 42nd Street,
MUrray Hill 2-7545

Represented by Edward Petry & Co., Inc.,
except in Chicago, Mew Fork, Philadelphia
and Milwaukee

Member of Quality Radio Group, Inc.

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THINK CRC'S FIRST
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there's now a SING ALONG JINGLES, Volume II ... 15 stirring new station
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35 Cents

BROADCASTING

THE BUSINESSWEEKLY OF TELEVISION AND RADIO

APRIL 10, 1961

Living with FCC will be decidedly difficult Television's popularity has its price tag:
under new regime 31 pressure from special interests 34

Perils of program reporting: they abound Advertising, network programming happy to
in proposed FCC form 32 sing along with Mitch Miller 40

COMPLETE INDEX PAGE 7

K-BOX
IN D ALLAS

T »™ ZoZT SUNDAY

, T '°N i N Dallas r< * AD, ° sta-

(-BOX DELIVERS MORE

\tE BALABAN STATIONS in TEMPO- WITH THE TIMES K-BOX DALLAS

h F. Box, Jr., Manangmg Director \ Sold Nationally by the Katz A B ency

WIL-ST. LOUIS • WRIT-MILWAUKEE

Sold Nationally by Robert E. Eastman 4 Co., Inc.

THIS IS AMERICA'S
40 th RADIO MARKET
. . . BIG AGGIE LAND

Spreading across 175 counties in five states,
WNAX Big Aggie Land embraces one of the
world's richest agricultural areas. Almost 2 l / 4
million people, over 600,000 radio homes, are
included in this vast and wealthy market. These
people spend $2,250,000,000 a year at the retail
level.

An 84-county area Pulse Survey during Jan-
uary of 1961 credits WNAX with top ratings in
all 360 quarter hours, delivering 3 times as many
listeners as the next ranking station. That gives

Big Aggie a 66.4% share of audience. Traveling
Americans add another 100,000,000 annually to
the WNAX-570 market coverage area ... an
area of many scenic attractions, a Big Aggie
Bonus for WNAX advertisers.

WNAX-570 is the one medium that can reach
and sell the nation's 40th radio market. To sell
your product in Big Aggie Land's 175 counties,
sell on the station that most people listen to —
WNAX-570. Your Katz representative will
handle the details.

WNAX-570 CBS RADIO

PROGRAMMING FOR ADULTS OF ALL AGES
Peoples Broadcasting Corporation

Sioux City, Iowa, Sioux Falls and Yankton, South Dakota

Represented by Katz

PEOPLES BROADCASTING
CORPORATION

WNAX Yankton. South Dakota

KVTV Sioux City, Iowa

WGAR Cleveland, Ohio

WRFD Columbus-Worthington. Ohio

WTTM Trenton, New Jersey

WMMN Fairmont, West Virginia

WGAL-TV serves

College of the Ail*

Now in its eighth consecutive year, this
tri-weekly adult-level educational series is
designed for classroom use in senior high
schools, in colleges, and for home-viewing.
Through close cooperation with eight col-
leges in the Channel 8 coverage area,
WGAL-TV offers alert, diversified program-
ming. College of the Air is just one phase of
this station's many public service activities.

Lancaster, Pa. • NBC and CBS

STEINMAN STATION
Clair McCollough, Pres.

Representative: The MEEKER Company, Inc.

New York • Chicago • Los Angeles • San Francisco

P MijwfflfflS

BROADCASTING, April 10, 1961

Trek back to NAB

KPRC-AM-TV Houston, which left
NAB fold nearly two years ago (with
formation of Television Information
Office) last week rejoined trade associ-
ation. Jack Harris, vice president-gen-
eral manager and president of Assn. of
Maximum Service Telecasters, told
NAB President LeRoy Collins his sta-
tion would return because of new
NAB activity under new leadership.
Mr. Harris did not, however, give
blanket endorsement to programming
approach but felt that Gov. Collins is
headed in right direction.

Another NAB holdout — WHAS-
AM-TV Louisville — also may rejoin
and for similar reasons, Victor A.
Sholis, vice president-director of Cour-
ier-Journal and Louisville Times' sta-
tions, didn't visit Gov. Collins while in
Washington last week for State Dept.
foreign policy briefing sessions, but has
expressed approval of new approach
and policy.

Missile squeeze

Thin line dividing civilian broadcast-
ing and military use of spectrum (see
page 78), is exemplified in pending re-
quest before FCC asking that transmit-
ter locations of two standard stations —
one on east coast, other on west coast
— be moved or their wattage reduced
because of interference problems with
nearby Nike-Zeus missile facilities.
Reasons are classified, but fact that
such request has been made to FCC is
acknowledged.

CBS pa clearances

CBS-TV affiliates will do some soul-
searching on their own at May 4-5
meeting in New York on clearances
for public affairs programming. Affili-
ates can take or leave such programs
and complaint has been that in too
many instances, particularly in prime
time, stations have preferred other pre-
tested vehicles which do better rating-
wise. Richard A. Borel, WBNS-TV
Columbus, chairman of CBS Tele-
vision Affiliates Advisory Board, has
placed clearance issue on agenda.

Box-office bait

What many suspected has now been
confirmed: pay tv was important fac-
tor, among others, in Paramount Pic-
tures' acquisition of 50% of program
packager Talent Assoc. (see story,
page 88). Paramount owns Interna-
tional Telemeter, pay-tv operation cur-
rently in pilot stage at west Toronto.
To underscore expectation of things to

CLOSED CIRCUIT

come, Talent Assoc. privately talks of
"big" pay-tv projects to come soon.

Stereo standards

Long-awaited establishment of fm
stereo standards is going to be FCC's
gift to NAB convention. Standards
should be issued last week in April.
Decision, anxiously sought by fm
broadcasters as well as manufacturing
industry, should stimulate convention's
fm sessions.

ABC sells Oscar show

ABC Radio has sold full coverage
of "Oscar" awards (Academy of Mo-
tion Picture Arts & Sciences) on April
17, 10:30 p.m. EST. ABC's handling
of awards will not be simulcast, tv
portion handled separately. Radio ad-
vertiser is Coca-Cola, through Mc-
Cann Erickson. (Tv sponsors are
Procter & Gamble and Sara Lee
Kitchens.)

Newsmen's speech circuit

Numerous radio-tv newsmen who
attended unprecedented State Dept.
foreign policy briefing conference in
Washington last week found them-
selves booked back home for speeches
before local organizations and groups.
State Dept. had expected 300. More
than 500 registered, with sprinkling
of owners and managers among them.
Reaction was uniformly favorable
with expressed hope that briefings will
be continued on regular basis.

Youth movement

FCC Chairman Newton N. Minow
met last week with top brass of ABC
and reiterated his interest in upgrad-
ing of programming as he has done
with practically all broadcast callers.
It was get-acquainted session and dealt
mainly with regulatory philosophies
rather than ABC per se. Mr. Minow
indicated White House has avid in-
terest in programming quality, prob-
ably stemming from fact that most
New Frontiersmen at staff level have
adolescent children.

Seminar on mass communications
with emphasis on television, to be par-
ticipated in by leading figures in gov-
ernment and industry, tentatively has
been set for August 2-3 at North-
western U., Chicago. FCC Chairman
Newton N. Minow, Northwestern law
school alumnus, is cooperating with
law school faculty in arranging ses-
sions.

Not enough talk

Senate watchdog subcommittee is
expected to add its voice to those urg-
ing FCC to consider stations' program-
ming. Some cases discussed in sub-
committee hearings last week (Broad-
casting, April 3), were selected to
point up refusal of a few stations,
particularly radio, to carry political
broadcasts. As result, subcommittee
is believed ready to recommend that
FCC clamp down on rating-conscious
radio stations that broadcast recorded
music to exclusion of talk — particu-
larly political talk — programs.

Pre-convention feature

Still in firming-up stage at NAB is
surprise program feature for May 6
session Assn. for Professional Broad-
casting Education — expose of Cuban
station-network seizures by main vic-
tim, Goar Mestre, now exiled in
Argentina. Senor Mestre operated
CMQ radio-tv network, which Castro
confiscated. APBE is NAB-sponsored
group promoting university training
of students for broadcast careers.

Shapp shape

Milt Shapp, president of Jerrold
Electronics, Philadelphia, prominently
identified with catv development and
ownership, is serving as consultant on
electronic matters to Secretary of
Commerce Luther Hodges. He was
prominently identified with pro-Ken-
nedy forces before and during last
year's presidential campaign.

Midwest sleeper

Kansas City will make bid for na-
tional syndication market this sum-
mer as Ray-Eye Productions com-
pletes new $2 million tv production
center designed by Charles Luckman
and enters market with several pilot
ventures. Ray-Eye, headed by 29-
year-old contractor Fred Olsen and
financed by New York commercial
bankers, already has half hour pro-
gram titled Builders' Showcase pack-
age going in eight markets, will add
four more within two weeks and will
lineup 50 by yearend, all co-spon-
sored by U. S. Gypsum Co., Chicago,
through Fulton, Morrissey agency
there. New Ray-Eye facilities have
five tv studios. Firm will concentrate
on tv program and commercial pro-
duction using video tape, but will do
film too.

Published every Monday. 53rd issue (Yearbook Number) published in September, by Bboabcaotnc ^ P™"catioi« . Inc..
1735 DeSales St.. N. W, Washington 6, D. C. Second-class postage paid at Washington. D. C. and additional offices.

THE NATIONAL HEADLINER EDITORIAL AWARD, 1961
GOES TO WAGA-TV FOR EDITORIAL EXCELLENCE!

WAGA-TV recently was named winner of the National
Headliner Award competition for ''consistently outstand-
ing Editorials by a local TV station." The Headliner
Medal was awarded on the basis of the station's public-
spirited editorial policies and procedures. This kind of
recognition is a tribute to the quality programming for
adult audiences which continues to be a prime objective
of WAGA-TV !

HEADLINER MEDAL AWARD, 1961

famous on the local scene., .for public service

waga*tvB

THE STORER STATION IN ATLANTA

BROADCASTING, April 10, 1961

WEEK IN BRIEF

Tougher and tougher. That's the way the new Wash-
ington enforcement program is shaping up as the FCC
follows a policy of setting renewals for hearings and
imposing other sanctions against licensees. See . . .

FCC'S STIFF ENFORCEMENT ... 31

While we're on this regulatory subject, FCC has come
up with another headache — complicated program report-
ing forms described as ambiguous, vague, double-talking
and lacking in necessary definitions of terms. See . . .

FCC'S NEWEST BOOBY TRAP ... 32

TV A PRIME TARGET ... 34

Television touches off fast and often violent reaction
as pressure groups react to programming incidents. Na-
tional groups frequently decry continuities or incidents
they consider affronts to their interests. See . . .

Don't look now, but there may be a pay tv service just
around the corner, hints Martin Leeds at unveiling of
Home Entertainment Co., which has National Telefilm tie.
Many franchises are in the works, he explains. See . . .

PAY TV SYSTEM SHOWN ... 84

A decade has passed and $20 million has been spent
by broadcasters to carry out the government-sponsored
Conelrad program designed to confuse enemy bombers.
But now a question arises — Should it be junked? See . . .

HAS CONELRAD A FUTURE? ... 60

Network coverage of professional sports is in the big-
money class as cost of radio and tv rights continues to
increase. NBC pays $1.2 for pro football playoffs, two
years; ABC pays $2 million for 20 events. See . . .

TWO SPORTS DEALS SIGNED ... 80

Advertising's once-secret weapon, music, is now com-
monplace but highly effectvie in production of commer-
cials. Sing-Along Mitch Miller has become an institution;
his NBC-TV series goes weekly in the fall. See . . .

AND ALONG CAME MITCH ... 40

Broadcasters were given a close look at the way the
government operates during a two-day briefing conducted
in Washington by the State Dept. President Kennedy and
other top officials were among clinic participants. See . . .

BRIEFING FOR BROADCASTERS ... 72

It's only a month to convention time. NAB's annual
industry roundup starts officially May 7 but there will be
sidebar meetings by the dozen. Agenda to have inter-
national flavor, with Latin group participating. See . . .

NAB MAPS BUSY WEEK ... 48

The nation's space problem is getting a lot of attention
in government circles as basic policies governing the use
of satellites for communications is reviewed. Revised
budget deletes launching facilities fund. See . . .

RE-EVALUATION OF SPACE ... 78

DEPARTMENTS

AT DEADLINE 9

BROADCAST ADVERTISING 34

BUSINESS BRIEFLY 46

CLOSED CIRCUIT 5

CHANGING HANDS 56

COLORCAST! NG 80

DATEBOOK 14

EDITORIAL PAGE 114

EQUIPMENT & ENGINEERING .... 78

FANFARE 96

FATES & FORTUNES 92

FOR THE RECORD 100

GOVERNMENT 60

INTERNATIONAL 98

LEAD STORY 31

THE MEDIA 48

MONDAY MEMO 26

OPEN MIKE 79

OUR RESPECTS 113

PROGRAMMING 80

WEEK'S HEADLINERS 10

$11

WSf' IB ROAD CASTING

THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Published every Monday, 53rd issue
(Yearbook Number) published in
September by Broadcasting Publica-
tions Inc. Second-class postage paid
at Washington, D. C.

Subscription orders ajnd address
changes: Send to Broadcasting Cir-
culation Dept., 1735 DeSales St.. N.W.,
Washington 6, D. C. On changes,
please include both old and new
addresses.

BROADCASTING, April 10, 1961

QUALITY TELEVISION

SELLS
RICH, RICH

SOUTHERN NEW ENGLAND

QUALITY IN THE WOODWORKER'S ART IS EXEMPLIFIED BY THIS SALEM EAGLE. FEATURED BY
DEMING CRAFTSMEN OF CONNECTICUT. OCCUPYING OLD MILL POND VILLAGE IN GRANBY.
DEMING CRAFTSMEN ATTRACT COUNTLESS VISITORS INTERESTED IN AMERICANA.

IN RICH. RICH SOUTHERN NEW ENGLAND. QUALITY IN TELEVISION IS THE HALLMARK OF
WTIC-TV.

OH YES. WTIC-TV PROGRAMS ARE HIGHEST RATED. TOO.

WTIC®TV3 HARTFORD, CONNECTICUT
*ASK YOUR HARRINGTON, RIGHTER & PARSONS MAN

Complete coverage of week begins on page 31 AT HCAHI IMC
Late news breaks on this page and on page 10 Ml L/HML/LIIM L.

NAB members elect
13 to Radio Board

Thirteen broadcasters were elected to
NAB Radio Board, according to ballot
count at NAB headquarters Friday.
They represent odd-numbered NAB
districts and four at-large classifications.
Their terms start at conclusion of May
7-10 NAB convention.

Those elected: district 1 — Carleton
D. Brown, WTVL Waterville, Me.,
(over Richard E. Adams, WKOX
Framingham, Mass.); district 3 — John
S. Booth, WCHA Chambersburg, Pa.,
re-elected (over Roy E. Morgan, WILK
Wilkes-Barre, Pa. ) ; district 5 — James
L. Howe, WIRA Fort Pierce, Fla.
(over Malcolm Street, WHMA Anni-
ston, Ala.); district 7 — Hugh O. Potter,
WOMI Owensboro, Kentucky, re-
elected (over Paul F. Braden, WPFB
Middletown, Ohio); district 9 — George
T. Frechette, WFHR Wisconsin Rapids,
Wis. (over J. R. Livesay, WLBH Mat-
toon, 111., and Egmont Sonderling,
WOPA Oak Park, 111.); district 11—
Odin S. Ramsland, KDAL Duluth,
Minn., re-elected (over Ross E. Case,
KWAT Watertown, S.D.); district 13
—Boyd Kelley, KRRV Sherman, Tex.,
re-elected (over Dave Morris, KNUZ
Houston); district 15 — B. Floyd Farr,
KEEN San Jose, Calif., re-elected (ov-
er John Cohan, KSBW Salinas, Calif.);
district 17 — Ray Johnson, KM ED Med-
ford, Ore. (over Lee Bishop, KORE
Eugene, Ore.).

At-large directors elected: Large sta-
tions — John S. Hayes, WTOP Wash-
ington (over John H. DeWitt Jr.,
WSM Nashville) ; medium stations —
Willard Schroeder, WOOD Grand Rap-
ids, Mich, (over Rex Howell, KREX
Grand Junction, Colo.); small stations
—Ben B. Sanders, KICD Spencer,
Iowa (over F. E. Lackey, WHOP Hop-
kinsville, Ky.); fm stations — Ben
Strouse, WWDC-FM Washington (ov-
er Fred Rabell, KITT San Diego,
Calif.).

Members of tally committee were
Joseph Goodfellow, WRC Washing-
ton, chairman; Everett L. Dillard,
WASH (FM) Washington, and Charles
Roeder, WCBM Baltimore.

'Fibber's' 'Molly' dies

Marian Jordan, for over 20 years
'Molly" of radio's Fibber McGee and
Molly, which starred her husband Jim
Jordan as "Fibber," died last Friday at
her home in Encino, Calif. She would
have been 63 on April 15.

Commercials tester

There's tv testing angle to new
electronic device in use at Geyer,
Morey, Madden & Ballard Inc.,
New York. Machine measures
visual impressions for testing copy
and art in tv commercials in ad-
dition to already-announced uses
for package design, print adver-
tising, billboards, posters or any
other form of visual message.
Split-second reactions of people
watching stills from commercial
storyboards, for example, are ob-
tained by controlled illumination
in machine, which consists of two
rectangular boxes — similar to
shadow boxes. While agency
claims device will be aid to "bet-
ter, more effective" commercials,
it's now considered supplementary
research tool only. Machine orig-
inally was built for testing pack-
age designs, but GMM&B hopes
it is doing pioneering research
that will benefit advertising in
general.

Show occupied weekly half-hour on
NBC radio from 1935 to 1953, then
was week-night feature till 1956. NBC-
TV carried short-lived series in 1959-60
directed by son Jim Jordan Jr. For past
six years team was regular on NBC
Radio's weekend Monitor. Jordans mar-
ried Aug. 31, 1918, in Peoria, 111.

MBS spots to stations
push product categories

In unusual promotion, Mutual is
broadcasting to more than 400 of its
affiliated stations various "spot an-
nouncements" on behalf of various
product categories, giving information
on these products and their value to
consumers. Service starts today (Mon-
day) with spots ranging in length from
10 to 60 seconds, fed to stations for
insertion where there are availabilities.
Products covered include coffee, tooth-
paste, cigarettes, cereals, milk, automo-
biles and cosmetics and others.

Sample 10-second spot: "Cosmetics,
not diamonds, are a girl's best friend.
You can live without diamonds, but
would you feel dressed up without
make-up or perfume? Wouldn't you
feel better if you put a little on right
now?" Project was conceived by MBS
President Robert F. Hurleigh who be-
lieves it will spell out facts about na-
tion's economy and at the same time
pinpoint value of radio for advertisers.

Bulova Watch moves
$4 million to SSC&B

Bulova Watch Co., New York, is as-
signing its $4 million watch account to
Sullivan, Stauffer, Colwell & Bayles,
starting July 1, R. H. Madden, execu-
tive vice president, marketing, an-
nounced last Friday (April 7).

Account currently is at McCann-
Erickson Inc., which has handled it six
years. SSC&B is agency for Bulova's
line of radios and phonographs and
Mr. Madden noted that move is in line
with company's desire to consolidate
its accounts under one agency. Later
this spring Bulova will sponsor two
special tv programs, one featuring Pat
Boone on ABC-TV and other starring
Arthur Godfrey on CBS-TV, to be
billed through McCann-Erickson.

NAB asks FCC authority
in catv-station cases

NAB supports FCC-sponsored legis-
lation to permit commission to step in
to adjudicate conflicts between catv
systems and local tv stations.

LeRoy Collins, NAB president, in
letter April 6 to FCC Chairman New-
ton N. Minow, Sen. Warren G. Mag-
nuson (D-Wash.) and Rep. Oren Har-
ris (D-Ark.), said proposed Senate bill
(S 1044) would serve interests of catv,
tv licensees and public.

Bill would authorize FCC to step in
where catv system brings in outside
signals to detriment of local tv station.
FCC could resolve issue, Gov. Collins
said, in best interest of public.

Most catv systems provide valuable
service to public, NAB letter stated, but
in minority of cases, interests of catv
collide with that of local tv broad-
caster and in this circumstance FCC
ought to have authority to settle the
problem.

Business briefly...

American Pharmaceutical Co., New

York, which last week named Weiss &
Geller Inc., New York, as agency, will
make major jump into broadcast ad-
vertising, starting with radio and tv spot
drive next month in 10 Georgia and
Florida cities for market testing of four
new products: Nite-Rest (sleep pill),
Verv (alertness capsule), SPD (anal-
gesic linament) and Pertinex (athlete's
foot remedy). Advertising will be on
national basis before end of year. Com-
pany's previous broadcast activity was

7 -. more AT DEADLINE page 10

BROADCASTING, April 10, 1961

WEEK'S HEADLINERS

George W.
Bartlett, assist-
ant manager of
NAB engineer-
ing department
since 1955, pro-
moted to acting
manager. He
succeeds A.
Prose Walker,
(Broadcasting,

Mr. Bartlett Feb. 13, 1961)

who resigned as
manager of department to join Collins
Radio Corp., Cedar Rapids, Iowa. He
has been active in such NAB projects
as remote control development, auto-
matic logging, video tape, NAB Engi-
neering Handbook and annual NAB
Engineering Conference. Before join-
ing NAB he was chief engineer of
WDNC-AM-FM Durham, N. C, and
acted as technical consultant to tv sta-
tions applicants. He is native of New
Bedford, Mass., senior member of In-
stitute of Radio Engineers, member of
Society of Motion Picture & Television
Engineers and is licensed radio amateur.

Carl Spielvogel, director of pr, Inter-
public Inc., promoted to director of
personnel for New York offices of In-
terpublic (including McCann-Erickson
Inc., McCann-Marschalk Co. and Com-
munications Affiliates Inc.). He also is
vp of McCann-Erickson and continues

with pr responsibilities. He had been
personnel-pr director on staff New
York Times for 10 years and was ad-
vertising columnist at time he joined
M-E as vp in 1959.

Jerry N. Jordan, N. W. Ayer & Son
account supervisor, elected vp in con-
nection with New York service, and
Norman H. McMillan, associate man-
aging director of plans and marketing
department, elected vp in that post.
Mr. Jordan, who continues account
work in new position, joined Phila-
delphia agency in 1953 and moved to
N. Y. office following year. His 1951
thesis for M.S. in psychology at U. of
Pennsylvania, "Long Range Effect of
Television and Other Factors on Sports
Attendance," was published that year
by Radio-Tv Manufacturers Assn. and
sequel reports followed annually
through mid-fifties. Mr. McMillan,
formerly with George A. Hormel & Co.,
has been with Ayer since 1954.

Harold B. Simpson and Frank J.
Mahon have been appointed associate
media directors of William Esty Co.,
N. Y. Mr. Simpson, spot timebuyer,
has been with Esty 12 years. Last year
he was named "Silver Nail Timebuyer
Of The Year" in annual Station Repre-
sentatives Assn. poll. Mr. Mahon,
formerly spot buyer, more recently has
been media supervisor and has served
10 years with Esty agency.

Thomas F.
O'Neil elected
chairman of
board of Gen-
eral Tire & Rub-
ber Co., suc-
ceeding his fa-
ther, William F.
O'Neil, founder
of firm and
board chairman

until his death Mr. O'Neil

last year. Mr.

O'Neil has been member of General
Tire's board since 1948 and has served
as vice chairman since last year.

John McArdle, vp and general mana-
ger of WTTG (TV) Washington, pro-
moted to newly-created post of vp and
director of sales for tv stations owned
by Metropolitan Broadcasting Corp.
(WTTG, WNEW-TV New York,
WTVH [TV] Peoria, 111.; KOVR [TV]
Stockton, Calif., and WTVP [TV] De-
catur, 111.) He will begin his duties on
May 1 at Metropolitan's New York
headquarters. Replacing Mr. McArdle
at WTTG is Donn Colee, vp and gen-
eral manager of WTVH, while Bob
King, vp and general manager of WTVP
assumes additional responsibilities at
WTVH relinquished by Mr. Colee. His
wife, Lee Colee, general sales manager
of WTVH, named to new post of gen-
eral sales manager of WTTG.

For other personnel changes of the week see FATES & FORTUNES

limited amount of co-op advertising
with dealers.

Edward Dalton Co. (Metrecal), Evans-
ville, Ind., has applied final touches to
plans to expand into tv this spring
(Business Briefly, March 27). Liquid
dietary product is participating in eight
daytime shows on ABC-TV and four
evening programs on both ABC-TV and
NBC-TV: Roaring 20s, Walt Disney
Presents, Hawaiian Eye and 77 Sunset
Strip, all ABC-TV; Thriller, The Amer-
icans, Whispering Smith and Michael
Shane, Detective, all NBC-TV. Partici-
pations will run through June. Agency:
Kenyon & Eckhardt, N. Y.

Du Bonnet Aperitif (Schenley Industries
Inc.), N. Y., is dipping toe into radio
again after long absence, and using
some tv, too. Kleppner Co., New York
agency for DuBonnet, is ready to
launch saturation campaign of 30-sec-
ond and minute spots on five New York
radio and two tv stations, using both
day and night periods for 13 weeks.
Part of schedule is "Mantovani" or-
chestra simulcast starting Saturday
(April 14) on WNTA-AM-TV New

York-Newark, N. J. Schedule follows
three-station radio campaign in Balti-
more. Other markets are to be added
on basis still to be decided.

Fall changes

Latest on composition of net-
work fall schedule: Sunday —
ABC-TV Maverick now slated for
6:30-7:30, and new show, Follow
the Sun (20th Century) at 7:30-
8:30, and Adventures in Paradise
formerly set in Monday, 10 p.m.
period, has been moved to Sun-
day, at 10 p.m.: Monday — ABC-
TV Ben Casey, new hour show,
set for 10 p.m. (Bing Crosby Pro-
duction ) ; Tuesday — Garry
Moore, appears nearly sold in 10-
1 1 berth on CBS-TV, advertisers
including Johnson's Wax (Foote,
Cone & Belding) and R. J. Rey-
nolds (William Esty), with Plym-
outh (N. W. Ayer) expected to
sign soon.

Republicans criticize
'Ev and Charlie' tv show

Senate Minority Leader Everett M.
Dirksen (R-Ill.) and House Minority
Leader Charles A. Halleck (R-Ind.)
were forced to defend "Ev and Charlie"
show Friday against criticism from both
wings of GOP.

Sen. George D. Aiken (Vt.), repre-
sentative of liberal wing, said leaders'
weekly news conferences, which are
taped for television, are creating a
"status quo" image of party.

WAMV-AM-FM sold: $350,000

Sale filed Friday for FCC approval:
WAMV-AM-FM East St. Louis, 111.,
sold by Hess-Hawkins Co. to Stanlin
Corp. for $350,000. Stanlin principals
include Lawrence W. Picus and Simp-
son R. Walker Jr. (33V3% each) and 10
others. Messrs. Picus and Walker hold
47i/2% each of WOBS Jacksonville,
Fla. WAMV is 500 w day, 250 w night
on 1490 kc. WAMV-FM is 37 kw. on
101.1, mc.

BROADCASTING, April 10, 1961

If you don't have it to sell,

you can't sell it.
UPI provides the complete,
salable news package.

— -lie lau&sli* oest (®) wlio laussli* last— — ^

Some people started laughing right off the bat when they heard we planned to concentrate on comedy this season. They
were sure it wouldn't work. These days they're not laughing so hard— but the nation's viewers are, and so are the sponsors
of our comedy programs. The audiences attracted by the average comedy program on the three networks this season tell
the story: Network Y— 7.3 million homes... Network Z— 8.9 million homes... CBS Television Network, 9.5 million homes.*
Moreover, in the latest Nielsen report three of our funniest shows are in the Top 10— and two of them are brand new this
season. f But the thing that keeps all our advertisers smiling is that the CBS Television Network attracts the biggest average
audiences in every category of entertainment, laughs or no laughs. 'Nationwide Nielsen, 6-iipm,AA,ioct.i96o-i Mar. i96i tiMar.i96i.AA<cBS:7ofTopio>

CHS Television Network

DATEBOOK

A calendar of important meetings ana
events in the field of communications

•Indicates first or revised listing.

April 9-12— Fourth Public Service Program-
ming Conference for broadcasting industry
produced and sponsored by the Westing-
house Broadcasting Co. Pittsburgh-Hilton
Hotel, Pittsburgh, Pa.

April 10-13 — National Premium Buyer-

28th annual national exposition, Navy Pier.
Chicago. Also Premium Adv. Assn. of Ameri-
ca one-day conference, same site.
April 11— Business Council for International
Understanding, session group dinner, Fairfax
Hotel, Washington, D. C. Ralf Brent, presi-
dent of WRUL New York, is speaker.
*April 11-12 — Illinois Broadcasters Assn.,
spring meeting, St. Nicholas Hotel, Spring-
field. Speakers include Vincent T. Wasilew-
ski, NAB vice president.

*April 12 — Western States Advertising Agen-
cies Assn., meeting. The Nikabob, Los An-
geles, 6 p.m.

*April 13 — Assn. of Maximum Service Tele-
casters, technical committee meeting. Wash-
ington, D. C.

April 13-14 — New York State Educational
Radio & Television Assn., and Eastern Edu-
cation Network, combined conference. Tom
Sawyer Motor Inn., Albany, N. Y.

April 13-14 — Atlanta Ad Institute, sponsored
by Atlanta Advertising Club. Speakers in-
clude Max Freedman, Manchester Guardian
Washington correspondent; John D. Yeck,
Yeck & Yeck, Dayton, Ohio, and John G.
Mapes, Hill & Knowlton, New York. Dinkier
Plaza Hotel, Atlanta, Ga.
April 14 — Mississippi UPI Broadcasters
Assn., annual meeting. Buena Vista Hotel,
Biloxi.

April 14 — Veterans Hospital Radio & Televi-
sion Guild, anniversary ball. Essex House,
New York.

* April 14-15 — Kansas Assn. of Radio Broad-
casters, annual convention, Jayhawk Hotel,
Topeka. Speakers include FCC Commission-
er Frederick W. Ford; Dr. Kenneth McFar-
land, General Motors, banquet speaker; "24
Hours of Prime Time a Day," Stephen B.
Labunski, WMCA New York; "Radio Broad-
casting: The Positive and the Negative,"
Vincent T. Wasilewski, NAB vice president;
"What the FCC Inspector Wants to Know,"
H. W. Bourell, engineer in charge, FCC
field office in Kansas City. Other topics in-
clude automation; radio sales, with Pat
Rheaume, Radio Advertising Bureau, and
Conelrad.

♦April 15 — Phoenix chapter, Academy of
Televisions Arts & Sciences, April work-
shop. KPHO-TV studios, 10 a.m. Subject:
"News Photography." KPHO-TV's new Fair-
child "Cinephonic 8" camera and processor,
which is first equipment to allow extensive
use of 8 mm film on tv, will be explained.
April 15 — West Virginia AP Broadcasters
meeting, Charleston.

RAB SALES CLINICS

April 10 — Baton Rouge, La.
April 10, 11 — San Francisco.
April 11, 12— Fort Worth, Tex.
April 12, 13— Seattle, Wash.
April 13 — Memphis, Tenn.
April 14 — Nashville, Tenn.
April 24— Raleigh, N. C.
April 25, 26— Richmond, Va
April 27— Washington, D. C.
April 28 — Philadelphia.
May 1— Portland, Me.
May 2,3 — Boston.
May 4 — Syracuse, N. Y.

April 17— Institute on Musical Copyright
Law in the Music Industry, Vanderbilt U.,
Nashville, Tenn., under sponsorship of
Tennessee Bar Assn., Nashville Bar Assn.,
Nashville Symphony Assn., Country Music
Assn., and Tennessee Assn. of Broadcasters.

April 17— Academy of Motion Picture Arts

& Sciences Oscar award ceremonies. Santa
Monica (Calif.) Civic Auditorium. The pres-
entation will be telecast by ABC-TV.

April 17-20 — International Advertising Assn.
Waldorf-Astoria Hotel, New York City.

* April 18 — Comments due in FCC rulemak-
ing to add vhf channel to Syracuse-Roches-
ter, N. Y.

April 18 — Radio & Television Executives
Society, Peabody Awards luncheon. Hotel
Roosevelt, Grand Ballroom, New York City.

*April 18-19 — Institute of Radio Engineers,

Los Angeles section, lecture series, "Recent
Advances in Electron Devices." April 18 —
California Polytechnic College Auditorium,
Pomona. April 19 — Rodger Young Auditori-
um, 936 W. Washington, Los Angeles. Week-
ly lectures continue for six weeks at same
locations. Series tickets available from IRE,
1435 S. LaCienega Blvd., Los Angeles 35.

April 19-22 — 1961 American Film Festival,
sponsored by Educational Film Library Assn.
at Barbizon-Plaza Hotel, New York City.

April 20-21 — Pennsylvania AP Broadcast-
ers Assn. Sheraton Hotel, Philadelphia.

April 20-22 — American Assn. of Advertising

Agencies annual meeting. The Greenbrier,
White Sulphur Springs, W. Va. The annual
dinner will take place on Friday evening,
April 21.

April 20-22 — Alabama Broadcasters Assn.

spring convention. The Holiday Inn Riviera,
Dauphin Island, Ala.

April 21-22 — National Assn. of Educational
Broadcasters, Region II (southeast) annual
meeting. Hotel Thomas Jefferson, Birming-
ham, Ala.

*April 22 — UPI Broadcasters Assn. of Con-
necticut, fifth annual convention. Silver-

NEWSPAPERS
THAT
MEAN
BUSINESS

SAN DIEGO

Sell San Diego County — the nation's 20th
largest market in food store sales*— through
The San Diego Union and Evening Tribune.

'The Ring
of Truth"

# Copley News

Copley Newspapers: 15 Hometown Daily Newspapers
covering San Diego, California — Greater Los Angeles
Springfield, Illinois — and Northern Illinois. Served by thf
Copley Washington Bureau and The Copley News Serv
ice. REPRESENTED NATIONALLY BY WEST-HOLLIDA^
CO., INC. (Nelson Roberts & Associates

Evening Tribune

BROADCASTING, April 10, 1961

WHAT'S FIRST WITH HOOSIERS
IS FIRST WITH WFBM-TV

Spectacular Coverage

During the month of May, a task force of 40 men
is assigned to cover the events surrounding Indi-
anapolis' world famous 500 Mile Race, 500 Festi-
val and $50,000 Golf Tournament. Few network
special events involve the logistics of men and
equipment the WFBM Stations have committed
to this elaborate coverage.

What's first with Hoosiers is truly first with
WFBM-TV. And unequalled manpower* and
facility* give this station the opportunity to report
the interests of the area we serve intensively, ex-
citingly. Your product deserves this kind of sell-
ing climate. Ask your Katz man.
BROADCASTING, April 10, 1961

20-man News-Information Services Depart-
ment. Three news cruisers, giant mobile TV unit,
two color-equipped television tape recorders.

A service of TIME-LIFE Broadcast
Represented Nationally by the KATZ Agency

"The Cane <wc( T ecdliw) . . .

This is the first of a series of ads devoted to facts
about communism. It coincides with a continuing
series of prime time announcements on WKY RADIO
and TELEVISION telling these and many more facts
about communism to viewers and listeners.

Altruistic? No. This effort might even be
on the selfish side because we, as you, can exist only
in a free economy.

Alarmist? Aren't people already anti-communist
and pro-American? Certainly! Spiritually and emotionally.
But there is a void of factual truth about the hard
core of communist action. The communists know this.
They continually attack this soft spot with "Dr. Jekyll's"
words that rationalize "Mr. Hyde's" actions.

The threat to freedom is not so much in what the
communists DO, as in what Americans DON'T do.
One of the most serious "DON'TS" is not arming
ourselves with facts to back up our belief in democracy.

This is part of our effort to tell these facts.

Prime Communicators to IV2 Million Oklahomans

THE COST OF FREEDOM — One of a series

mi COSTof fmdti%!

Part of the Cost of Freedom is to understand the War of Words.
When they say "Peace". . . what do they really mean?

Lenin said:

rf Every peace program is a deception of the people and a piece of
hypocrisy unless its principal object is the explanation to the masses of the need
for a revolution, and to support, aid and develop the revolutionary struggle of
the masses that is starting everywhere (ferment among the masses, protests,
strikes, fraternization in the trenches, demonstrations . . .)."

— V. I. Lenin, General Committee Proposals Submitted to
the Socialist Conference, April, 1916, Selected Works,
International Publishers, New York, 1943, vol. V, pg. 237.

But Lenin is dead... or is he?

J. Edgar Hoover has said . . . "I, for one, find no reason to doubt the word
of Nikita S. Khrushchev when he asserts that the injunctions of Lenin must be
the guide to all communist activity."

We aren't trying to preach. We are simply trying to strengthen the
muscles of freedom of speech through exercising that freedom to the limits of
our sphere of communications. Perhaps there will be facts in this series you
can use in your sphere of influence.

RADIO AND
TELEVISION

OKLAHOMA CITY

The WKY Television System. Inc.
WTVT, Tampa-St. Petersburg, Fla.
Represented by the Katz Agency

WAVE -TV gives you
28.8% more AVID EATERS

-and they gobble up 28.8% more
of everything that's edible!

WAVE

That's because WAVE-TV has 28.8% more
viewers, from sign-on to sign-off, in any
average week. Source: N.S.I., Dec, 1960.

CHANNEL 3 • MAXIMUM POWER
NBC

LOUISVILLE

NBC SPOT SALES, National Representatives

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«iine Tavern, Norwalk.

April 22 — Intercollegiate Broadcasting Sys-
tem, national convention. Carnegie Institute
of Technology, Pittsburgh, Pa.
April 24 — Annual meeting and luncheon.
The Associated Press Members. Principal
luncheon speaker: Secretary of Defense
Robert S. McNamara. Waldorf-Astoria, New
York City.

April 24 — Deadline for return of nomina-
tions ballots for National Academy of Tele-
vision Arts & Sciences Emmy awards com-
petition.

April 24-25 — Nebraska Broadcasters Assn.,
convention. Blackstone Hotel, Omaha.
April 24-28— U. of Florida third annual
Communications Week. Broadcasting Day,
April 24. Advertising Day, April 25. Other
days devoted to photojournalism, print media
and public relations. Gainesville, Fla.
April 25 — American Marketing Assn., New
York chapter marketing workshop: Manage-
ment use of marketing research, advertising
agencies. Lever House auditorium. New
York. 4 p.m

*April 25-27 — Sales Promotion Executives
Assn., annual conference. Benjamin Frank-
lin Hotel Philadelphia. Speakers include
Hickman Price Jr., assistant secretary, U.S.
Dept. of Commerce.

April 26-28 — Seventh Region Technical Con-
ference, Institute of Radio Engineers. Hotel
Westward Ho, Phoenix, Ariz.
April 26-29 — Institute for Education by
Radio-Television, Deshler-Hilton Hotel, Co-
lumbus. Ohio.

April 27 — Georgia Assn. of Broadcasters,
management conference. Dinkier Plaza Hotel,
Atlanta.

*April 28 — Nationwide Conelrad drill in
which all radio and tv stations will partici-
pate.

April 28 — Arizona Broadcasters Assn., spring
meeting. Wild Horse Ranch Resort, near
Tucson.

April 28 — UPI Broadcasters of Massachu-
setts, spring meeting. U. of Massachusetts,
Amherst.

April 28 — Deadline for entries in 15th an-
nual achievement awards competition of the
Los Angeles Advertising Women Inc. Open
to women in 13 western states and western
Canada. Entry blanks available from Los
Angeles Advertising Women Inc., 4666 N.
Forman Ave., North Hollywood, Calif.
April 28-29 — Tennessee AP Broadcasters,
radio news clinic. Nashville.
April 28-30— Alpha Delta Sigma, profes-
sional advertising fraternity, national con-
vention. TJ. of Minnesota, Minneapolis-St
Paul.

April 29-30 — UPI Broadcasters Assn. of
Texas, annual meeting. Baker Hotel, Dallas
April 30 — UPI Broadcasters of Missouri, an-
nual meeting. Governor Hotel, Jefferson City
April 30-May 3 — U. S. Chamber of Com-
merce annual convention, Washington.

MAY

May 1-31— National Radio Month.

*May 1— Comments due in FCC rulemaking
to revise program reporting forms in origi-
nal, renewal and sale applications.
*May 1— Comments due to FCC in space

TvB Sales Clinics

May 2— Pittsburgh.

May 4— Washington, D. C.

May 9— Buffalo.

May 11 — Boston.

May 16 — Salt Lake City.

May 18— Portland, Ore.

May 23— San Francisco, Cincinnati.

May 25— Los Angeles, St. Louis.

May 30 — Jacksonville, Fla.

June 1— Charlotte, N. C.

June 6— Minneapolis-St. Paul.

June 8— Chicago.

June 13 — Omaha.

June 15 — Oklahoma City.

June 20 — San Antonio.

June 22— New Orleans.

18 (DATEBOOK)

BROADCASTING, April 10, 1961

THE MOST
EAGERLY AWAITED NEWS
OF THE YEAR!

BIG FOR

VIEWERS!

SALES AND PROMOTION PLAN

helps you excite your salesmen,
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NEW YORK 22, N. Y.

policy inquiry.

*May 1 — Comments due on FCC request for
suggested "methods" of reserving one vhf
channel in both Los Angeles and New York
for educational tv.

May 1 — Deadline for submissions of 100-
200 word abstracts and 500-1000 word ae-
tailed summaries of papers for the 1961
Western Electronic Show & Convention
(WESCON). Send to the attention of E. W
Herold, WESCON Northern California Office
701 Welch Road, Palo Alto, Calif.

May 1-3 — Assn. of Canadian Advertisers
Royal York Hotel, Toronto, Ont., Canada.
May 2-4 — Electronic Components Confer-
ence. Jack Tarr Hotel, San Francisco.
May 3 — Station Representatives Assn., Sil-
ver Nail Timebuyer of the Year Award
luncheon, Waldorf-Astoria Hotel, N. Y.
May 3-6 — American Public Relations Assn
17th annual convention. Hotel Shelburne
Atlantic City, N. J. The association's Phila-
delphia Forge will be host. The theme will
be: "Analyzing Public Relations' Accom-
plishments Problems, Opportunities and
Skills."

May 4 — American Tv Commercials Festival
Hotel Roosevelt, New York City, all day.
May 4-5 — CBS Television Network-CBS-TV
Affiliates Assn., annual meeting. Waldorf-
Astoria Hotel, New York City.
May 4-6^-Western States Advertising Agen-
cies Assn., annual conference. Shelter Island
Inn, San Diego, Calif.

*May 4-7 — American Women in Radio &
Television, national convention. Statler-
Hilton Hotel, Washington, D. C. Keynote
speaker: LeRoy Collins, president of NAB.
May 4-14 — Brand Names Week.
May 5 — 11th annual Radio-Television Con-
ference & Banquet sponsored by Radio-Tele-
vision Guild of San Francisco State College
At San Francisco State College.
May 5-6 — U. of Wisconsin Journalism Insti-
tutes, Wisconsin Center, Madison.
May 5-7 — National Assn. of FM Broadcast-
ers, Washington, D.C. Board of Directors
meeting. May 5; annual business meeting
May 6; "FM Day," May 7.
*May 7 — Assn. of Maximum Service Tele-
casters, annual membership meeting. Palla-
dian Room, Shoreham Hotel, Washington,
D. C. Board of directors will meet May 6,
also in Washington.

May 7-10 — NAB annual convention. Shera-
ton Park and Shoreham Hotels, Washington.

*May 7-12 — Society of Motion Picture &
Television Engineers, 89th semiannual con-
vention. King Edward Sheraton Hotel,
Toronto, Canada. Theme will be "Interna-
tional Achievements in Motion Pictures and
Television." Speakers include John J. Fitz-
gibbens, president, Famous Players Canadi-
an Corp. (operator of pay tv system in
Toronto).

May 8-10 — National Aerospace Electronics
Conference, Institute of Radio Engineers
Biltmore & Miami Hotels, Dayton, Ohio.
May 9 — Broadcast Pioneers, 20th annual
dinner. 7:30 p.m., Cotillion Room, Sheraton
Park Hotel, Washington, D. C.
*May 10 — Reply comments due in FCC pro-
gram form rulemaking.

May 10 — Deadline for return of final voting
ballots in National Academy of Television
Arts & Sciences annual Emmy awards com-
petition.

May 11 — Assn. of National Advertisers
Workshop on International Advertising, Ho-
tel Plaza, New York City.

IN ROIIHESTERJ.Y.
EVERYBODY listens to
ED MEATH 6-9:30 A.M.

Advertising Federation of America

1961 Conventions
April 13-16 — AFA 4th district conven-
tion. Dupont Plaza Hotel, Miami.
April 21-22 — AFA 9th district conven-
tion. Savery Hotel, Des Moines, Iowa.
May 27-31 — AFA 5th annual conven-
tion. Sheraton Park Hotel, Washing-
ton, D. C.

WHEC

1 YOUR WORLD of FACT,
" FASCINATION,
MUSIC and NEWS I

NATIONAL REPRESENTATIVES : EVERETT McKINNEY, INC.

BROADCASTING, April 10, 1961

(DATEBOOK) 23

BALANCED

MEANS

LISTENER

LOYALTY

KTRH is Houston's powerful radio
voice for 60,000 square miles . . .
blanketing over 80 counties . . .
serving 1,087,100 radio house-
holds including more than
4,000,000 people as:

• The news and information

station

• The variety station

• The network station

• The family station

50,000 WATTS - 740 KC

-CBS-
HOUSTON, TEXAS

Represented by Peters,
Griffin and Woodward, Inc.

Broadcasting Publications Inc.

President Sol Taishoff

Vice President Maury Long

Vice President Edwin H. James

Secretary H. H. Tash

Treasurer B. T. Taishoff

Comptroller Irving C. Miller

Asst. Sec.-Treas Lawrence B. Taishoff

Wmi 1 BROADCASTING

THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Executive and publication headquarters:
Broadcastinc-Telecasting Bldg., 1735 DeSales
St., N.W., Washington 6, D. C. Telephone
Metropolitan 8-1022.

Editor and Publisher
Sol Taishoff

Editorial

Vice President and Executive Editor
Edwin H. James

Editorial Director (New York)
Rufus Crater

Managing Editor
Art King

Senior Editors: J. Frank Beatty, Bruce
Robertson (Hollywood), Frederick M. Fitz-
gerald, Earl B. Abrams, Lawrence Christo-
pher (Chicago); Associate Editors: Harold
Hopkins, Dawson Nail: Staff Writers:
George W. Darlington, Bob Forbes, Malcolm
Oettinger Jr., Sid Sussman, Leonard Zeiden-
berg; Editorial Assistants: Mark Blackburn,
Frank Connors, Merilynn Gardner; Secre-
tary to the Publisher: Gladys Hall.

Business

Vice President and General Manager
Maury Long

Vice President and Sales Manager
Winfield R. Levi (New York)

Assistant Publisher
Lawrence B. Taishoff

Southern Sales Manager: Ed Sellers; Pro-
duction Manager: George L. Dant; Traffic
Manager: Harry Stevens; Classified Adver-
tising: Doris Kelly; Advertising Assistants:
John Henner, Ada Michael, Peggy Long-
worth.

Comptroller: Irving C. Miller; Assistant
Auditor: Eunice Weston; Secretary to the
General Manager: Eleanor Schadi.

Circulation and Readers' Service

Subscription Manager: Frank N. Gentile;
Circulation Assistants: David Cusick, Chris-
tine Harageones, Edith Liu, Burgess Hess,
George Fernandez.

Director of Publications: John P. Cosgrove.

Bureaus

New York: 444 Madison Ave., Zone 22, Plaza
5-8354.

Editorial Director: Rufus Crater; Bureau
News Manager: David W. Berlyn; Associate
Editor: Rocco Famighetti; Assistant Editor:
Jacqueline Eagle; Staff Writers: Richard
Erickson, Diane Halbert, Morris Gelman.

Vice President and Sales Manager: Winfield
R. Levi; Sales Service Manager: Eleanor R.
Manning; Advertising Representative: Don
Kuyk; Advertising Assistants: Donna Trol-
inger, Maria Sroka.

Chicago: 360 N. Michigan Ave., Zone 1,
Central 6-4115.

Senior Editor: Lawrence Christopher; Mid-
west Sales Manager: Warren W. Middleton;
Assistant: Barbara Kolar.

Hollywood: 6253 Hollywood Blvd., Zone 28,
Hollywood 3-3148.

Senior Editor: Bruce Robertson; Western
Sales Manager: Bill Merritt; Assistant: Vir-
ginia Strieker.

Toronto: 11 Burton Road, Zone 10, Hudson
9-2694. Correspondent: James Montagnes.

Broadcasting* Magazine was founded in 1931
by Broadcasting Publications Inc., using the
title, Broadcasting* — The News Magazine of
the Fifth Estate. Broadcast Advertising*
was acquired in 1932, Broadcast Reporter in
1933 and Telecast* in 1953. Broadcasting-
Telecasting* was introduced in 1946.

*Reg. U.S. Patent Office
Copyright 1961 : Broadcasting Publications Inc. |

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BROADCASTING, April 10, 1961

MONDAY MEMO

from DON TREVOR, radio-tv director, Doyle Dane Bernbach, N. Y.

Nobody's yet been told about television's limitations

Three years ago, when Doyle Dane
Bernbach was eight years old, it was
known as a "print agency." It had
pioneered a new, creative approach
that won many clients (and many imi-
tators). The clients grew, and the
agency with them, and soon print was
no longer enough. As the agency
moved into tv, it faced a major prob-
lem: how to use tv with the freshness,
daring and distinction that had become
the DDB hallmark. We think we have
solved the problem with the same work-
ing method that brought us success in
print. The heart of this method is crea-
tive freedom. As operating technique;
not as lip-service. You can measure the
success of our tv efforts in various ways:
awards, sales success, increased invest-
ments. Television now accounts for
some 35% of our total billing. But I
don't want to dwell on growth. More
important is the way we work, which
made this growth possible.

Creative Stare ■ Sitting in an office,
usually the littered cell of an art direc-
tor, are three people, apparently deep
in gloom. They stare at one another,
or out the window, or at the walls. They
may seem to be doing nothing, but if
you work at DDB, you know better.
You know they're a tv team in action.

The team consists of a writer, an art
director and a tv producer. They have
been brought together by a sheet of
yellow paper, a work requisition. Other
requisitions make each one a part of
other teams in a kaleidoscopic pattern
of responsibilities and working relation-
ships. Their backgrounds are as differ-
ent as their talents or their tempers. They
have one thing in common, though: a
special way of working that is the DDB
approach to solving a problem.

Before the problem is solved, the
silence may go on a long time. But
sooner or later it will be broken. By
whom? Nobody knows. And what's
more, nobody cares.

The art director may come up with
a copy approach; the tv producer with
a visual idea; the writer with a produc-
tion technique. The only important
thing is the idea, not its source. Is the
idea a good one? Is it arresting, ap-
propriate, different?

Tough and Versatile ■ If it isn't,
someone will say so, often in pretty
blunt terms, and the team will sink back
into silence. This is not an easy way
to work. It takes mutual respect, a lot
of good judgment, and a peculiar com-
bination of creative sensitivity and a
tough hide.

Versatility, too. Our art directors
and copywriters are not tv specialists.
They're the same people who work on
print and most of them did their first
tv work here. Oddly enough this has
been a great advantage, especially dur-
ing the early stages of our tv teamwork.
I have always preferred working with
people who have little or no knowledge
of the technical limitations of the me-
dium. Their imaginations soar higher,
offer us challenges, make us find new
ways to do things that have not been
done before. It's a lot easier to bring
them down when they go too high than
it is to teach flying to people grounded
in the limitations.

What has come out of all this?

Homemade ■ One of our oldest tv
clients had been using only live com-
mercials because it seemed that the
product demanded it. Then the creative
group got an idea that could only be
done in a filmed series. But how con-
vince the client? A storyboard? A
script? A conference? The team de-
cided to shoot a homemade test com-
mercial on location with two profes-
sional actors, using 16 mm film. We
edited over 400 feet of film for the
required 36 feet; used one of our form-
er announcers (now a producer) for
the voice; did a sound mix with music;
presented the account exec with a fin-
ished film. The account group didn't
make a sales pitch. They decided to
let the film do its own selling. They
airmailed the print to the client and it
sold itself.

Here's another. In taking a radical
departure for a client, we needed a
highly expressive face because the sales
story depended on close-ups of expres-
sions. Again we went to homemade
film. We asked an account exec to sit in

and make faces for us. And he made
such wonderful faces that the client not
only bought the idea, but insisted on us-
ing the account executive as the actor.

One commercial we made showed the
product only fleetingly, and in a thor-
oughly unconventional manner at that.
In it a Karman Ghia is seen driving
through a violent thunderstorm. No
words; no particular pattern; just excit-
ing shots of the car, driving through
darkness, briefly and brilliantly etched
in lightning, going into darkness again.
Creative freedom (and courage) made
possible this 1961 Art Director's Club
medal winner.

We've had a lion walking through
the streets of the financial district. We
pioneered the visual squeeze, copied so
often it is now a commonplace which
we avoid. We've created a couple of
philosophizing beer mugs that have done
a staggering sales job for an upstate
New York beer. Two British ping-pong
players say nothing about one of our
clients, only that the client's offices have
a great view of the New York harbor.
Through most of one commercial we
see only a little boy running for his
life, accompanied by gunshots. He
winds up in a toy store and asks for
our client's toy pistol.

We are no respecters of tradition;
the tv business is too young to have
any. We suffer no proscriptions. We
operate under no pat rules. All this is
part of what we mean by creative free-
dom. Without it, our teams could not
exist. And without it, our commercials
would not have the Look. The Look of
our print ads. The Look that is differ-
ent and individual for each client, but
which tells a knowing professional that
this one's by DDB. The Look that sells
the consumer.

Don Trevor came to the U. S. in 1947 from
France where he received a degree from
Sorbonne U., was active in the French
underground and as Allied Forces liaison
officer. He was freelance editor-director
for several U. S. movie companies and
joined DuMont Tv Network in 1950, becom-
ing film operations director. In 1956-57
he became executive producer-director at
ATV Film Production Co. and made sev-
eral hundred film commercials. He joined
DDB in 1957.

BROADCASTING, April 10, 1961

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BROADCASTING, April 10, 1961

BOOK NOTES

Reality in Advertising, by Rosser
Reeves; Alfred A. Knopf Inc., New
York; 153 pages; $3.95.

Reality in Advertising is pretty much
what its title denotes, a no-holds-barred
account of the business of stimulating
business. Rosser Reeves, board chair-
man of Ted Bates & Co., New York,
reveals in hard sell language a number
of truths, seemingly self evident, that
have escaped agency and client alike.

Though its release date still is a week
away (April 17), the book already has
been reviewed in several publications
and has made an impact on Madison
Ave. It speaks to the advertiser and the
agency in a language both understand
— dollars and cents. Its pages sing loud-
ly the tunes that many advertisers
merely whisper.

In a candid approach to basic adver-
tising philosophies, Mr. Rosser says
that a common fallacy of Madison
Avenue, that an advertising campaign
must be judged on sales, is untrue. There
are too many variables, he says, to suc-
cessfully measure a campaign, to really
prove the whereabouts of each dollar
spent.

Simple case histories, each of which

could have really happened, show not
only where errors are committed, but
who commits them and how costly they
are. Perhaps the most vital single ele-
ment in advertising is "U.S.P." (Unique
Selling Proposition), says Mr. Reeves.
This is the method of copy leverage, a
proposition so strong it should be able
to move mass millions. It is often mis-
used, according to the author, and when
it is, it's costly.

The Modern Broadcaster, by Sher-
man P. Lawton; Harper & Bros., New
York, 344 pages; $6.

As a fundamental introduction to
broadcasting with emphasis on typical
radio and television jobs, The Modern
Broadcaster has a wide area to cover —
which it does.

It assumes that most broadcasters will
begin their careers at a station (and
probably a small one) rather than at
a network. Thus is developed the theme
of The Modern Broadcaster, text-book-
ish, with 82 illustrations and diagrams.

In two sections, The Modem Broad-
caster breaks down the broadcasting
field — what it is, what it might be, what

affects it and what it affects — and the
various station jobs.

It is modern in concept, dealing with
virtually all broadcasting problems, in-
cluding payola. Its diagrams and photos
illustrate the material clearly. It should
be a must for those entering the field
and possibly old hands, too, could pick
up a few new tricks.

Teach With Television, a Guide to
Instructional Tv; by Lawrence Costello
and George N. Gordon; Hastings House
Publishers, N. Y .; 192 pages. $5.50.

The authors, one a faculty member
at New York U. and the other a former
member there, present this book as a
manual for production and use of tele-
vised instruction from the elementary
school through the university.

Instructional tv should teach and the
student should learn, say the writers,
and if it fails on either count it has
failed absolutely. They offer in the book
the synthesized, collective experience of
persons familiar with teaching by tv
and the application of "common sense"
and their own familiarity with practical
classroom procedures. Both closed-cir-

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cuit and standard broadcast methods
are treated.

Chapters deal with a definition of in-
structional tv, its limits, the tv studio,
the televised lesson, organization, teach-
ing the lesson, using the lesson, adminis-
tration, financing and evaluation of re-
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types, bibliography and glossary.

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This paperback, published by UNES-
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dentistry and in industry and trade.
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ence and the humanities; tv teacher edu-
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tools. Part II covers Canada, France,
Italy, Japan, the U. S. S. R. and the
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OPEN MIKE

Well-read by admen

editor: ... I know you will be pleased
to learn that I received tear sheets from
many of my friends in Chicago and
New York on the talk I made before
the ANA convention in Santa Barbara
(Broadcast Advertising, March 27),
which indicates how well your magazine
is read by the advertising fraternity. . . .
— Marvin Mann, Director of U. S. Ad-
vertising, Max Factor & Co., Holly-
wood.

'Tain't so!

EDITOR: Imagine my surprise on
reading the Time Inc. story (The
Media, April 3) to find that one of the
rare appearances of our call letters in
your magazine identified us with

ABC. Tain't so. KLZ has been an
affiliate of CBS for more than 30 years;
KLZ-TV has been an affiliate of CBS-
TV ever since we went on the air in
1953. — Hugh B. Terry, President and
General Manager, KLZ-AM-TV Den-
ver.

The other half

editor: I was gratified to see the recog-
nition accorded Ken Snyder (Our Re-
spects, March 27). It was particularly
interesting to me since I was the other
"youngster" in the night club act many
years ago. Show business lost a talented
performer in Ken Snyder, but adver-
tising has gained an intelligent, percep-
tive, creative practitioner of a highly
complex art. — Edward E. Hewitt, Man-
ager, CBS Films, Inc., San Francisco.

Teaser

editor: I am fascinated, sir, by the
Commercial Recording Corp's back cov-
er advertisement (Broadcasting, April
3) photographically illustrating the suc-
cess of Sing Along Jingles Vol. I, and
the announcement of SAJ Vol. II.

Eagerly, I await the illustrative an-
nouncement for SAJ Vol. III. — Jimmy
Finnegan, Executive Producer, Thor-
oughbred Productions, Louisville.

Politz Reports

editor: May we have permission to
reproduce "The Politz Reports" (Per-
spective '61, Feb. 20)?— Bill Crable,
Station Manager, KEMO (FM) St.
Louis.

[BROADCASTING gladly gives permission
provided the magazine is credited, with
date of issue.]

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BROADCASTING, April 10, 1961

Wm< I BROADCASTING

THE BUSINESS WEEKLY OF TELEVISION AND RADIO

April 10, 1961 Vol. 60 No. 15

STATIONS FACE STIFF ENFORCEMENT

New chairman will strictly interpret all provisions of law;
licensees 7 promises will be measured against performance record

A new regulatory wind is reaching
tornadic proportions in Washington and
it could be an ill wind for many broad-
cast licensees.

"Vigorous application of the law" —
as interpreted by a pronounced major-
ity of the members of the FCC — will
result in increased numbers of renewal
hearings, fines and other sanctions
against broadcast licensees in the fu-
ture.

This policy has become more and
more evident in recent weeks through
several public actions of the commis-
sion and is supported in private talks
with commissioners and others on what
is to come. The present climate is ap-
parent also, albeit unofficially in some
cases, on the staff level where a reap-
praisal is taking place as to what errant
licensees should be presented for FCC
action.

Intensified actions against stations
will be taken in such areas as promise

vs. performance; misleading and fradu-
ulent contests and promotions; over-
commercialization; improper language
used in broadcasts; "slip-shod" technical
violations, and others. While only one
commission fine has been proposed to
date, many more are just over the hori-
zon.

It was stated last week that this does
not constitute a new "get tough" policy
on the part of the commission but mer-
ry a determination to follow and en-
force the provisions of the Communi-
cations Act. Such a course of action
has been made possible through a ma-
jority coalition gaining control since the
ascension to power of Chairman New-
ton N. Minow. On most of the con-
troversial matters which have and will
make news he is joined by Commis-
sioners Robert T. Bartley, Frederick W.
Ford and/ or Robert E. Lee and John
S. Cross. Standing as the minority on
such matters as programming and

promise vs. performance are Commis-
sioners Rosel H. Hyde and T. A. M.
Craven.

Such a line-up is borne out in the
recent FCC action setting for hearing
the renewal application of KORD
Pasco, Wash. The promise vs. perform-
ance and overcommercialization hear-
ing was ordered on a 4-3 vote, with
Commisioners Minow, Ford, Bartley
and Lee comprising the majority. An-
other case in point: the 5-2 vote last
week slating a hearing on trafficking
charges in the $20,000 sale of WERL
Eagle River, Wis. (see story, page 76).
The minority: Commissioners Hyde and
Lee.

You Are in Trouble — If ■ Broadcast
licensees can expect to face renewal
hearings, in their home localities, if
their actual programming is substan-
tially different from that proposed in an
original or renewal application. Chair-
man Minow said last week that he is

How will the new commission vote on programming?

Probably

with the chairman

Minow

Ford

Bartley

Probably
undecided

Probably
against

Cross

Lee

Craven

Hyde

; BROADCASTING, April 10, 1961

STATIONS FACE STIFF ENFORCEMENT continued

"vitally concerned" over licensee per-
formances in this area. He said there
is no point in making a selection of
one applicant over another if the FCC
is not going to follow it up three years
later.

And, Mr. Licensee, if you delete a
30-minute religious program for exam-
ple, which was on your schedule at the
time of renewal, it would behoove you
to so inform the FCC immediately and
to explain the reasons for your actions.
At least, this is the view of the chair-
man. If you don't, you will be in trou-
ble with the new coalition.

(Rex Howell, president of KREX-
AM-FM-TV Grand Junction, Colo.,
took such a step last week by inform-
ing the commission of changes in fm
programming.)

Such renewal hearings will be held
in the locale of the station because the
commission wants to encourage partici-
pation by local citizens. "The public
does not realize the power it exerts
over broadcasting and if it did it would
welcome the opportunity to present
comments and suggestions," Chairman
Minow said. The chairman is one of
the strongest advocates of the principle
that the airwaves belong to the public
and are merely loaned to the licensee.

Bad publicity which occurs on the
local level is of no concern to the com-
mission, he stated. The commission, in
such renewal hearings, is concerned
with only one thing, Chairman Minow
continued, and that is to determine that
the licensee is operating in the public
interest, convenience and necessity.
And, it was pointed out, such a deter-
mination can be made only on a case-
by-case basis because the public inter-
est in one community does not always
fit that definition in another.

The chairman does not subscribe to
the theory that matching promise vs.
performance is censorship in any form.
On the contrary, he feels the commis-
sion would be derelict in its duty if it
does not make such a comparison.

Another View ■ The chairman's views
in this area are not unanimous, how-
ever, with Commissioners Hyde and
Craven expressing their fears at the
time the FCC's proposed new program-
ming forms were issued for comments
(Broadcasting, Feb. 27). It was pointed
out by several qualified observers last
week that the term public interest is
"very difficult and vague." One com-
missioner spoke out strongly against
the whole concept of field hearings as
well as the FCC's Complaints & Com-
pliance Office. He said that the com-
mission is getting into many areas
where it has no business.

As an example, he cited a recent
FCC action hitting a station because
its liabilities exceeded its assets. "Does
this mean the applicant is not financially

qualified?" he asked. "Of course not."

There is unanimity among those
close to the situation that several cases
already set for hearing will be excellent
weather vanes, both of what is to come
and as to how successful the commis-
sion will be. These include the WDKD
Kingstree, S. C, renewal hearing be-
cause of alleged smutty broadcasts;
KRLA Los Angeles renewal on alleged
fraudulent contests and unauthorized
transfer, KWK St. Louis revocation
proceeding because of station contests
and the aforementioned KORD.

An indication of how the commission
will turn on character qualification cases
may be forthcoming this week if ac-
tion is taken on an agenda item. This
is the renewal and sale applications of
WGMA Hollywood' Fla., whose owners
are Barry & Enright of tv quiz fame.
Daniel Enright's character has been
questioned because of his role in the
fixed quizzes. The same case was de-
bated at length before the new chair-
man joined the FCC and at that time

the commissioners were split 3-3 on
whether to set the case for hearing
(Closed Circuit, Feb. 6).

Fines and More Fines ■ A unanimous
commission, in most cases, soon will
begin using more and more of its new
power to levy fines against broadcasters.
Only one has been announced to date
— $10,000 against KDWB Minneapolis.
It was reported last week that field re-
ports are coming in almost daily which
include stations guilty of technical vio-
lations, an area in which most of the
fines will be levied.

The commission will rely very little
in the future on the issuance of revo-
cation proceedings because in such cases
the burden of proof rests with the
agency and therefore it is harder to get
a conviction. On renewal hearings, how-
ever, the burden lies with the broad-
caster.

The commission is not expected to
give prior formal notice in future fines
and cases set for hearing. The agency
no longer is required to send the licen-
see under a cloud a Sec. 309 (b) letter
detailing the charges, as this provision

PERSPECTIVE ON THE NEWS

FCC's program form: boon to aspirin sales

BURDENSOME PROCEDURES WILL DRIVE STATIONS WILD

Broadcasters and their legal coun-
sel have been thrown into an ad-
vanced case of consternation over the
FCC's proposed new program report
forms (Broadcasting, Feb. 27), with
comments due May 1.

The consensus is that the form, if
adopted, will place an impossible bur-
den upon applicants and licensees.
One school holds that the questions
are ambiguous in nature, subject to
double and triple meanings and that it
is impossible to answer many fully
and honestly.

And, a government executive
pointed out last week, no one has yet
pointed out the real trap to broad-
casters — the questions will shift to the
applicant the burden of proving that
he has and will operate in the public
interest without affording him a clear
meaning of the term.

"This places the broadcaster over
an impossible barrel," he said. "In
any given case, the FCC can if it so
desires show that the licensee has not
operated in the public interest. It
will place the broadcaster in the posi-
tion of being guilty until he proves
himself innocent. The broadcaster will
incriminate and trap himself."

FCC Chairman Newton N. Minow
said that he has just begun to study
the proposal but stressed the above
appraisal is neither accurate nor the

intended result and he undoubtedly is
right. Still the possibility admittedly
exists.

Washington communications law-
yers have spent, and are spending,
many hours with their clients as both
grope for a way to comment — and,
if it ever comes to that, to file their
first application under the forms. It is
a foregone conclusion that the form
will not become law as now drafted
but whether any change will be favor-
able to the industry is doubtful. The
commission already is comparing
promise vs. performance in renewal
applications and one licensee (KORD
Pasco, Wash.) has been set for hear-
ing on this issue, among others.

Separate Forms Coining ■ Also,
there is a new and powerful force at
commissioner level which feels that
separate programming questions are
a must for am and tv stations. The
two types of stations have entirely
different programming formats and
problems, this group points out, and
therefore their questions should be
different.

The commissioners hashed over the
proposed rules for several months be-
fore they were issued for comments.
The questions generally were written
by the members themselves and are
much less stringent than those pro-
posed originally by the staff. And the
commissioners are far from unani-

BROADCASTING, April 10, 1961

was deleted from the Communications
Act last September.

Chairman Minow stressed last week
that the commission is not "out to get
anybody. There is no chip on any-
body's shoulder." He said all licensees
will be treated alike and that there will
be no more hesitation to attack a guilty
multiple-owner than there is the little
250-watt one-station operator.

An Am-Fm Problem ■ Another prac-
tice where a commission crackdown is
likely is that of an fm station which
duplicates a jointly-owned am in the
same city. This, according to the new
line of thinking, is a gross violation and
abuse of the concept of fm broadcast-
ing and is a useless waste of the fre-
quency.

The commission is showing a "grow-
ing alarm" over the large sales prices
commanded by tv and radio stations.
It has been observed that "millions are
being made by private interests on the
sale of a public property — the station's
franchise to operate over the airwaves."

If this view wins out, an assignor in

the not-too-distant future will be called
before the commission in a public hear-
ing to explain why his tv station should
demand such a high price and how the
transfer would be in the public interest.

More Delegations to Staff ■ The com-
mission's professional staffers will be
delegated to exert more and more au-
thority in the future. On this, most all
commissioners are in agreement. At
least one, in fact, advocates that all so-
called "one-star" items on the meeting
agenda should be handled on the staff
level and never reach the members
themselves. One-star items are general-
ly those of a non-controversial and un-
contested nature.

"After we have taken care of the
one stars, there is practically no time
left for more important policy matters,"
a commissioner said last week. "Much
too much time is wasted in meetings
with several individuals speaking out
on innocuous matters." He and other
commissioners are in full agreement
with a tool the new chairman intends
to use more often — special meetings on

important matters at which the com-
mission staff is not invited.

"These are very, very useful," the
chairman stated. The commissioners, it
was felt, are more free to speak openly
and frankly and the atmosphere is more
conducive to a full exchange of ideas.

Along with the delegation of more
authority to the staff will go strong
urgings that it move rapidly in matters
such as renewal hearings.

The chairman feels that the commis-
sion's procedures have become over-
legalized, over-judicial and over-tech-
nical in many areas. He is actively
seeking shortcuts in many areas while
staying with the due process require-
ments of the laws. "Some FCC pro-
cedures are more bogged down than
the courts," he stated.

While avoiding the pitfalls of the
separation of functions restrictions,
Mr. Minow also is seeking a better co-
ordination of activities among the gen-
eral counsel's office and various bu-
reaus. "The right hand is going to
know what the left hand is doing," a
spokesman said.

mous as to what they want, with two
(Rosel H. Hyde and T. A. M. Craven)
expressing grave doubts over the pres-
ent proposal.

A lawyer who has spent many hours
on the proposed form estimates that
the first reply by a major-market sta-
tion will cost a minimum of $20,000.
Also, he said, it will take at least two
persons working fulltime approxi-
mately six months to submit a full
reply and even then many required,
ingredients are neither available to or
kept by the licensee.

Just what are some of these prob-
lems? It is impossible to treat the
subject fully but the points mentioned
most frequently by lawyers and sta-
tions follow.

The Problems ■ Trouble comes on
the very first question, which asks for
a description of the applicant station's
service area, including over-all popu-
lation, minority groups, religious in-
stitutions, educational facilities, recrea-
tional, sports and cultural facilities,
other stations and principal businesses
and industries. It is claimed that the
answer to this question alone will cost
the applicant many hundreds of dol-
lars. For example, an am-fm-tv com-
bation will have three separate and
distinct coverage areas.

Are stations outside your contour
but overlapping your signal to be in-
cluded? Where do you go in New
York to get a full report on religious
institutions, recreational, sports and
cultural institutions? Does it require

a personal survey? On what types of
newspapers do you draw the line for
inclusion? Does it cover a shoppers'
guide?

The second question, on how area
needs and interests are determined and
met, provides many of the same prob-
lems. It gives a veteran broadcaster
no chance to rely upon 15 years' ex-
perience in the same market. An ap-
plicant for "new facilities" is directed
to attach a statement as to the scope
and results of his efforts to ascertain
the community's needs and interests.
But what is meant by "new facilities"?
Does it include a change in frequency?
increased power? installation of di-
rectional antenna?

Information on treatment of con-
troversial issues over the past three
years is asked for. Why three years?
A licensee is required to keep his logs
for only two years.

On community expression, the form
asks what has been aired, and is pro-
posed, in four local areas, none of
which are logged under the headings.
This leaves the applicant in a difficult
situation in determining what he has
carried in the past. News scripts are
not kept and the question does not
specify a period of time to be in-
cluded. Tv tapes are erased and re-
used; films are sent from station-to-
station.

Who Gets What? ■ Stations with
specialized formats are told to state
how they concluded that their pro-
gramming is in the public interest,

with particular attention given if more
than one station in the same area has
the same format. Who gets priority
in such situations? Will the commis-
sion set number of Los Angeles sta-
tions for hearing to determine which
and how many can feature music and
news? (It was stated last week by a
commissioner that such hearings are a
distinct possibility.)

The applicant is asked to state total
amount of weekly time during past
three years devoted to eight categories
of programming, whether carried daily
or weekly, and then is asked if his an-
swer adequately describes past or pro-
posed programming. "Anyone that
answers this question 'yes' is lying in
his teeth," a legal expert stated. He
pointed out that it would be impos-
sible for a licensee to accurately de-
scribe his programming for the past
three years under the commission out-
line.

Another question asks for the maxi-
mum amount of commercial time
which the applicant has broadcast
during any one hour and here again it
is maintained that the station cannot
supply an accurate answer for the full
license period. Off time (exact length)
of spots are not logged. No affiliate
logs or times network commercials.

These are just a few of the prob-
lems. Many more will be pinpointed
on or about May 1. Then the whole
question again will be in the FCC's
lap. "We will just have to wait and
see," a private lawyer and a govern-
ment lawyer echoed last week.

BROADCASTING, April 10, 1961

BROADCAST ADVERTISING

Tv prime target for pressure groups

IMPACT GIVES MEDIUM MOST SENSITIVE AND RESPONSIVE AUDIENCE

The telephone switchboards in the Its words and pictures make such a

offices of the anti-defamation league of sharp impact, that many times they

B'nai B'rith and at CBS-TV in New touch off a quick reaction fram any

York received a torrent of calls last number of special-interest organizations

week, protesting a reading from the in nearly every field of human endeavor.

Bible by Actor Charlton Heston on the The allegedly aggrieved party may be

April 2 The Ed Sullivan Show. In a well-known national or state organi-

essence, the complaints were: "The zation in the areas of religion, educa-

reading of these excerpts are offensive tion, community affairs, social welfare,

to viewers of the Jewish faith." the professions or business and industry.

The episode, though a minor incident, And, on the other hand, it may be a

was another illustration of an oft-voiced group or individuals with a narrower

contention that of the mass media of horizon, such as a local mortician, a

communications, television has the most small religious sect, vegetarians or

sensitive and most responsive public, youngsters named Melvin. (Several

The National Assn. for the Advance-
ment of Colored People objected to
National Telefilm Assoc. 's production,
"Black Monday," claiming the role of
the Negro organizer in the taped
drama gave "an inaccurate impres-

sion" of how school integration in the
South actually is accomplished. In
this scene from the syndicated pro-
gram are (I. to r.) Myron McCormick,
Pat Hingle, Juano Hernandez and
Ruby Dee.

years ago comedian Jerry Lewis used to
impersonate an empty-headed character
he called "Melvin." Protests from boys
with that name persuaded him finally
to drop the role.)

May Increase ■ It's apparent that
these daily annoyances with which tv
must contend may very well multiply in
the future as networks step up their pub-
lic affairs programming, bringing com-
plaints, petty or major, from sensitive
special-interest groups numbering among
them the lobbies and Congress itself.

Network and station officials agree
there is no dearth of complaints through
letters, telephone calls and, on occasions,
personal visits from organization offici-
als. But a consensus of the industry in-
dicated last week that tv does not
"kowtow" to "outside pressures" for the
"sake of playing it safe."

A 'Tight Rope' ■ Tv officials ac-
knowledge they are responsive to the
sensitivities of tv's widely-assorted audi-
ences and are cognizant of their re-
sponsibilities. Their main criteria are:
Is the program in good taste, and is it
fair and reasonable? They realize they
are walking a tight rope in a delicate
area: A programming approach that
may be acceptable to a vast majority of
viewers may be offensive to one particu-
lar segment. The current furor over
ABC-TV's The Untouchables (on use of
Italian names) is a case in point.

These salient points emerged from
talks with officials in television as well
as with spokesmen for special-interest
organizations:

■ There seems to be closer coopera-
tion between various national organi-
zations and tv. Through the years,
groups have learned that the industry is
willing to listen to their viewpoints, and
the industry has learned to consult with
specialized groups to assure technical
accuracy of a script. Both factions insist
this is not "pre-censorship" but amounts
to guidance, since ultimately, the final
decision is made by the producer or the
tv outlet.

■ Threats of economic reprisals
against program sponsors are used rare-
ly, by organizations, though individuals
often write in to say they will not buy
a particular product. Officials of organi-
zations interviewed insisted unanimously
that their main purpose was to be "edu-
cative" and "to correct misinformation"
and they claimed they never dictate to
their members.

Broadcasters reported they are breath-
ing easier today because many threats

BROADCASTING, April 10, 1961

'lail is usually a good barometer of one's popularity. Yet, because wpix-11 has no
7 e're more popular with advertisers! An extraordinary statement except when
ou understand the kind of mail we mean: No Mail Order Advertisers! wpix-11
dvertisers are national, representing the foremost advertisers in the land,
reneral Motors, General Foods, P & G, Coca-Cola, R. J. Reynolds — they're all
ere in quantity. It makes good sense to join in the fine company of national
dvertisers on wpix-11. Where are your 60 second commercials tonight

I E W YORK'S PRESTIGE INDEPENDENT

of economic boycott, which circulated
freely five or six years ago, are less fre-
quent; they were in the past linked
largely to groups which opposed the
political affiliations of performers, writ-
ers, directors or other craftsmen. In this
connection, a source close to AWARE,
an organization dedicated to overthrow-
ing the "Communist conspiracy" in the
entertainment field, said last week: "for
the past few years, AWARE has been
active in motion pictures and the Broad-
way theatre and has been leaving tv
alone." He added, 'But I'm sure there's
plenty of dirt swept under the rug."
Some telecasters last week expressed
concern over the emergence of the John
Birch Society, a conservative organiza-
tion, and voiced the hope it would not
become embroiled in tv.

■ More complaints pour in from civic
and women's organizations about "vio-
lence" on programs and from humane
societies about treatment of animals on
shows than from other sources, but net-
works and stations are most responsive
to letters and calls from racial-religious
organizations.

■ There seems to be "built-in "de-
fenses by tv against serious complaints
— though they do flare up — by the med-
ium's emphasis on "non-controversial"
programming. Writers usually shy away
from combustible themes because they
have learned they are not acceptable
generally to advertisers and networks
and stations. Continuity acceptance de-
partments keep a sharp eye peeled for
themes or characterizations or dialogue
that might prove offensive to a specific
group.

Despite prudence, caution and vigi-
lance by telecasters, incidents do erupt
because "a tv program means different
things to different people," as one ex-
ecutive pointed out. Here are a few of
the more-publicized episodes of recent
months:

■ The National Assn. for the Ad-
vancement of Colored People objected
sharply to a National Telefilms Assoc. 's
tape drama, Black Monday, and notified
its units throughout the countrv to com-
plain to local stations. NAACP claimed
that the role of the Negro organizer in
the play gave "an inaccurate and dam-
aging portrayal of the way school inte-
gration actually is accomplished in the
South." A spokesman for NTA, which
carried the drama initially on its owned
station (WNTA-TV) and subsequently
syndicated it to other markets, dis-
agreed with NAACP's interpretation,
noting: "Some of the most respected,
talented Negro performers were in this
play. I am sure if there were any
doubts in their minds that any of the
characterizations were improper, they
would not have accepted the parts."

■ The furore created by Italian-
American organizations over character-

A segment on CBS-TV's "Ed Sullivan
Show" on Easter, April 2, featuring a
reading from the Bible by actor Charl-
ton Heston, was criticized by viewers
who claimed some of the excerpts
were "offensive" to members of the
Jewish faith.

izations of individuals of Italian parent-
age on Untouchables is still having re-
percussions. And the Charlton Heston
episode on Sullivan has been taken un-
der advisement by the Anti-Defamation
League, which is studying the script
carefully before deciding on a course
of action.

■ CBS-TV's documentary on migra-
tory farm workers, Harvest of Shame,
bumped into double trouble. When it
was telecast last November on the net-
work, the American Farm Bureau ob-
jected to "a faulty impression" created
by the program. Several weeks ago an
international tv tempest was touched off
when it was revealed that Edward R.
Murrow, director of the U. S. Informa-
tion Agency, who had served as narra-
tor for the documentary while still at
CBS, had attempted to persuade the
BBC not to carry the program. The
BBC rejected Mr. Murrow's suggestion
and carried the telecast, as scheduled.

" Three months ago Broadcasting
disclosed the existence of Monitor
South, an organization that plans to
make tapes of network radio and tv
programs and study them for evidence
of "deliberate distortions" aimed at
portraying Southerners in an unfavor-
able light.

Monitor South officials said they in-
tend to make the tapes available to
about 2,700 patriotic civic groups which
have requested them throughout the 1 3
southern states. They claim the function
of Monitor South is to improve rela-

tions between the networks and south-
ern states, and plans to encourage eco-
nomic sanctions against sponsors of net-
work programs distasteful to Southern-
ers.

The Less Publicized ■ These are some
of the incidents that have made the
headlines. Others are less-publicized
and may appear to be trivial; yet they
are sore points with some organizations
and individuals.

Only last week the Las Vegas Cham-
ber of Commerce threatened to start a
law suit against Andrew J. Fenady, a
tv producer who is using that city as
a site for a proposed tv series. A cham-
ber official said it would go through
with its suit if the program "libels" the
city by depicting it "in any way but in
a true light."

Another example, cited by a network
official, was a protest by a Buddhist
when a statue of Buddha was used to
strike a man on the head during an
episode in a crime show.

Afewweeks ago animal lovers lodged
protests with NBC-TV, claiming ani-
mals had been mistreated on a rodeo
telecast.

Some producers fear that the in-
fluence of outside organizations, ack-
nowledged or not by networks, adver-
tisers and stations, is another factor
that contributes to the "blandness" of
television. Partly in jest, one producer
outlined the details of an "acceptable"
western series: "It would star a white
Protestant of no particular denomina-
tion; he would have no known occupa-
tion and no known place of birth; he
would have no visible income. In short,
he would be a handsome 'nothing.' Who
could complain?"

NBC files double reply
to complaint on rodeo tv

The televising of the San Antonio
rodeo over NBC-TV stations last Febru-
ary was legal and cannot be enjoined
by a District of Columbia court. This
was NBC's response to the complaint
filed last February by the Humane
Society of the United States, which
charged that the animals were treated
cruelly.

In its reply, filed late last week with
the U. S. District Court in Washington,
NBC stated that the acts occurred in
Texas, that no violation of Texas law
was alleged, that the tv program is not
within the jurisdiction of the D.C. court,
and that any attempt to issue an injunc-
tion against a program on tv would be
a violation of the no-censorship pro-
visions of the Communications Act and
of the First Amendment. No cruelty to
animals was involved, NBC said, since
the event was overseen by representa-
tives of the Humane Society of America.

36 (BROADCAST ADVERTISING)

BROADCASTING, April 10, 1961

Thousands of Metrodelphians will be present at his trial.

Every day they will hear every word of testimony given the previous day — with
concurrent English translation. (The Israeli Embassy says WIP is the first U. S.
broadcaster to request and be given complete proceedings.)

Metrodelphians will hear the complete testimony each evening on WIP-fm while
on WIP they will hear direct reports every hour from MetroMedia's Martin
Weldon, covering the trial in person.

They will also hear a 10-minu
ing at 11, on WIP.

Metrodelphians are accusto

ia live overseas transmission, each even-

.* ith history, via WIP.

A METROMEDIA STATION. HARVI.Y I . GLASCOCK,

Id NATIONALLY BY EDWARD PETRY

A show dog's best friend

Members of the American Society
for Prevention of Cruelty to Animals
keep a close watch on the tv screen.
The organization does not use the
letter-writing or telephone rally tech-
nique, but members keep steady pres-
sure on ASPCA headquarters to ac-
count for any questionable treatment
of animals on the air (Also see pre-
ceding story).

The vigilance works two ways,
through voluntary cooperation and
through tipsters. Film production is
covered by an agreement the Ameri-
can Humane Assn. has with produ-
cers whereby AHA, a federation of
which the New York group is a
member, keeps a regular check on
animal handling.

Surveillance of live production is
trickier, however. There is no for-
mal arrangement but the ASPCA
tries to maintain liaison with net-
works and others. In some cases,
the broadcaster takes the initiative,
as did CBS some years ago. An
example of the regular working
relationship between CBS and the
ASPCA was the Ed Sullivan Show
on April 2. When a bird act was
scheduled, ASPCA was notified, one
of the organization's agents dis-
patched to rehearsal, the act okayed

is the ASPCA

and it went on the air Sunday as
planned.

Things don't always work out so
smoothly however. The preceding
week, the ASPCA got an anonymous
tip that NBC's Dave Garroway To-
day Show was scheduling a parakeet
fashion act. A special agent (the
ASPCA has New York police powers
and uniformed men) was dispatched
to the taping session. There he raised
a question about glue used to affix
hats to the birds' heads. The act
was cancelled and an employe of
the pet shop that outfitted the birds
returned with the agent to ASPCA
offices where the birds were taken in
custody and the employe accepted
a court summons. The ASPCA's
case was dismissed the next day by
a New York magistrate for failure
to prove a contention about the glue,
but in effect the ASPCA won its
point because the act was stopped.

Meanwhile, the ASPCA and the
American Humane Assn. are work-
ing on a formal procedure to police
the treatment of animals on live tv.
This may involve a network agree-
ment similar to the one covering
film production and extend, too, to
strengthening the animal clause of
the NAB Television Code.

Cunningham, Galbraith
agree on some things

John Kenneth Galbraith received
kind words from an unusual quarter
last week. John P. Cunningham, chair-
man of Cunningham & Walsh, pre-
faced a speech before the Sales Execu-
tives Club of New York with a mild
defense of the New Frontier economist-
ambassador. The name of the former
Harvard professor, author of The Afflu-
ent Society, has been anathema on
Madison Avenue, but Mr. Cunningham
said he has heard too many criticize
without stopping to read.

Though Mr. Cunningham, intro-
duced as a Harvard alumnus, conceded
he does not believe in diverting large
sections of the economy to build up
the welfare state, and while he would
remind Mr. Galbraith that machines to
make lipstick cases also can make
cartridge cases, he finds some of the
Galbraith ideas interesting. He men-
tioned a theory to eliminate geographi-
cal poverty by means of a crash edu-
cation program. Such a plan could be
"test marketed" just as business tests
a product, suggested the agency chief,
who for two years has been vice chair-
man of the Advertising Federation of
America,

But a charge made by both Mr.
Galbraith and author Vance Packard
that advertising and sales make peo-
ple want what they don't need "is not
a true bill," Mr. Cunningham said, re-
plying that "people work for wants, not
for welfare."

Mr. Cunningham described his
agency's program to correct miscon-
ceptions about advertising, the C&W
youth forums. So far, high school and
college students have been invited to
four tours of the agency's New York
headquarters where they ask questions
of agency management.

JWT man claims tv's
effect can be measured

Foot-draggers who say they cannot
measure the effectiveness of television
advertising were brought up short last
week by the developmental research
director of J. Walter Thompson Co.
Jack B. Landis, told colleagues of the
American Marketing Assn., "We know
enough about it. When are we going to
start?"

He showed how to see what a com-
mercial does to the viewer's mind and
pointed the way by comparing "what
is" with "what has been." He showed
researchers how to make valid com-

parisons between viewers and non-view-
ers, before-and-after audience and
matched groups by means of current
research techniques.

Exploring the viewer's mind is step
three in the progress from tv ratings ("a
blunt instrument") to measuring what
the message conveys to measuring
change effected in a viewer's attitude,
awareness or any other quality. The
last step, the fourth and ultimate step,
"action," is still too complex an area
because behavior in the marketplace is
subject to many factors beyond the con-
trol of advertising such as distribution,
pricing and a host of others, Mr. Lan-
dis said. Copies of his talk, showing
how to use such devices as regression
analysis and matching, are being made
available to researchers.

ABC-TV's late night
news begins April 17

ABC-TV's new 11 p.m. weeknight
news program, ABC Final Report, will
begin in two markets April 17. Sun
Oil Co. (through William Esty Co.)
will sponsor the show over WABC-TV
New York and WMAL-TV Washington,
Monday-Friday, 11-11:12 p.m. EST.
The two-market exposure will be prep-
aration for a full-network start in the
fall (Closed Circuit, March 27).

Billed as a "first" for network tv, the
late evening news will incorporate new
techniques in a format developed by
John Madigan, ABC News director, and
William McSherry, national tv news
editor, under supervision of James C.
Hagerty, ABC News vice president. Mr.
Madigan said the program will be pic-
torial without yielding to the tendency
to match reports to available film. News
delivery will be conversational and fre-
quent use will be made of commentary
and seminar discussions by ABC cor-
respondents.

ABC Final Report supplements two
other weekday news programs — ABC
Midday Report with Al Mann (1:25-
1:30 p.m.) and ABC Evening Report
with Bill Shadel (6-6:15 p.m.). The
late news will be followed by three-
minute local weather shows.

Final Report's April 17 debut will
be delayed until about midnight because
of the special Oscar awards show on
ABC-TV that evening.

Rep appointments...

■ WMMW Meriden, Conn.: Continen-
tal Broadcasting Inc., N. Y., as New
York rep.

■ KROY Sacramento, Calif.: Venard,
Rintoul & McConnell in the East and
Torbet, Allen & Crane in the West.

■ WSVA-AM-TV Harrisonburg, Va.:
Clarke Brown Co., Dallas, as southern
representative.

38 (BROADCAST ADVERTISING)

BROADCASTING, April 10, 1961

WeeReBeL is ON

DAY AND NIGHT
with

NIELSEN and ARB

in Georgia's

2nd MARKET

In the Nielsen Average Week, Nov-Dec 1960
WRBL-TV delivered MORE TOTAL
HOMES than Station B . . .

• 34 of top 35 once-a-week shows

• Top 20 multi-weekly shows

• 36 of 41 programs in prime
nighttime, 7:30 to 11 PM

• 220 of 230 quarter-hours, Monday
through Friday, strip programs
from 8:00 AM to 7:30 PM

• 25 of 28 quarter-hours, 11 PM
to Midnight

AND . . . The Two-Week ARB Report,
November 1960 further confirms that
WRBL-TV delivers MORE AUDIENCE
than Station B . . .

• In 68^ of the 75 Nighttime Shows seen
on Columbus Television, 7:30 to
11:00 PM, Sunday thru Saturday.

PROOF POSITIVE

that WRBL-TV dominates this key market,
and is still, on ALL COUNTS, your
best buy.

CALL HOLLINGBERY

for more information

COLUMBUS, GEORGIA

CkaRKje£

Affiliated with WRBL and WRBL-FM

BROADCASTING, April 10, 1961

Everybody's singing along with Mitch

HIS EFFECT IS ALSO BEING FELT ON MUSIC FOR COMMERCIALS

Producers of broadcast commercials
have been singing along with Mitch
Miller for the past six years. The
bearded one's influence during that
period on radio and tv commercial pro-
duction has been considerable, if not
widely recognized. Convinced that music
can heighten the emotional impact of
advertising messages, Mr. Miller has
used proven popular recording tech-
niques to advance this theory. Like
many of his musical innovations it has
worked, sold and been widely copied.

Better known for his contributions to
the recording business, Mr. Miller's first
contact with the commercial production
field was in 1955. Joe Stone, now a
vice president at McCann-Erickson,
then associated with J. Walter Thomp-
son, asked Mr. Miller to help him pro-
duce radio commercials for the Ford
Motor Co. Mr. Stone had been making
commercials that utilized name talents
singing hit songs which were parodied
into commercial messages. But the com-
mercials were not at all effective and
Mr. Stone kept wondering why they
didn't turn out as well as pop records.

After analyzing the situation, Mr.
Miller discovered that the commercials
were violating the basic rules of the
record maker. A sample of his find-
ings: No musical punctuation was used
between expressed thoughts. His con-
clusion: The mind needs a rest period
and a musical bridge provides it. Basic-
ally it was a simple remedy, but accord-
ing to Mr. Stone, it helped the Ford
commercials immensely.

It Paid Off ■ So successful was Mr.
Miller with commercials that from
1955 to the spring of 1960 he was in-
volved in just about every radio and
tv Ford commercial produced by J.
Walter Thompson. He brought in name
talent such as Frankie Laine and Rose-
mary Clooney to sing commercial par-
odies of songs by such people as Frank
Loesser and Cole Porter, a beginning
of a trend, the heyday of which we are
currently experiencing. According to
Mr. Stone, before Mr. Miller's arrival,
name talent was extremely reluctant to
participate in commercials — they felt
it degraded their art. The agency official
credits Mr. Miller with convincing star
performers that commercial work would
advance their careers through added
exposure, help promote their records
and compensate them better than most
personal appearances. "As soon as he
broke a few of them down, "Mr. Stone
claims, "the waves started."

The M-E vice president points to
still another Miller contribution to the

commercial business. "At first music
publishers wanted to get rich in return
for the use of their songs. Mr. Stone
contends. "Mitch proved to them that
they would be better off giving the song
for a smaller fee. Now a pop song can be
bought anywhere from one dollar, if the
publisher is primarily interested in pro-
moting it, to an average $500 to
$1,000."

Two For One ■ Throughout all his en-
deavors to produce commercials, Mr.
Miller has been guided by the belief
that music can give an advertising spot
two messages for the price of one —
an overt one, conveyed through copy,
and a subliminal one delivered by the
music. A commercial, which he worked
on, to introduce the 1959 Ford car, is
a good illustration of Mr. Miller's con-
viction in practice. The advertiser told
the agency the spot had to focus on the
car's economy features. The agency's
writers felt that to do this, they would
have to list all the major savings fea-
tures. Given 60 seconds, only an an-
nouncer would be able to say all that
had to be said. It couldn't be sung be-
cause getting all the nuts and bolts in-
formation into an effective and catchy
song would be impossible.

Was this a problem music could solve?
Because of a heavy emphasis on econ-
omy, the agency felt the image of the car
as a quality item might suffer. Mr. Miller
suggested they back the announcer with
a Percy Faith arrangement of the Ford
theme full of lush fiddles not ordinarily
associated with a low-priced item. The
result was a happy one for Ford sales
and emphasized another Miller credo:
"Words and music must be mated dis-
criminately, or else you're going to end
up with a mongrelized commercial."

Performing minor miracles in the
commercial production field takes
Mitchell William Miller a long way
from his plebeian beginnings in Roches-
ter, N. Y., where he was born on July
4, 1911. The son of an immigrant
wrought-iron worker, he showed early
musical aptitude and graduated cum
laude in 1932 from the Eastman School
of Music of the U. of Rochester.

From Classics to Pops ■ Mr. Miller
started his career as a long hair musi-
cian. For 12 years he was solo oboist
with the CBS Symphony Orchestra and
he is still generally considered one of
the most accomplished oboists in the
world.

In 1947, Mr. Miller was hired by the
Mercury Record Corp. to supervise its
classical recordings department, but he
showed a propensity for popular music

and was subsequently made popular
artists and repertoire director. He soon
startled the pop music world by produc-
ing a record called "Mule Train," which
was sung by a neophyte vocalist named
Frankie Laine to the accompaniment of
simulated whip cracks. "Mule Train"
was a gravy train for everyone con-
nected with it, a best-seller in its time.

The promising world of Mitch Miller
took on new dimensions with the public
acceptance of his attempts to bring
more "life-like qualities" to music. He
was appointed director of Little Golden
Records, producers of children's records
which was then just beginning oper-
ations, and in 1950 as head of the popu-
lar music division of Columbia Records.

At Columbia, Mr. Miller produced a
long string of hit records; helped de-
velop the talents of such artists as Rose-
mary Clooney, Guy Mitchell, Jill Corey, i
Jo Stafford, Johnnie Ray, Johnny
Mathis, Tony Bennett and Percy Faith.
He introduced several "musical inven- !
tions" including the echo chamber, the
harpsichord as a jazz instrument and the
insertion of many unusual instrumental
accompaniments and sound effects in
the production of musical numbers, all i
of which have since become known as
Mitch Miller trademarks.

But the most satisfying and rewarding
Miller project started in 1958. Firm in
his belief that people like to sing with II
other people regardless of musical talent, s
Mr. Miller produced a record album i
called "Sing Along With Mitch," which 1
featured a 25-voice male chorus singing
old standards. The idea caught on with i
record buyers and soon group singing i
at home became a nationwide fad. I
"Sing Along" was quickly followed by
"More Sing Along" and then "Still More
Sing Along," mushrooming at a spec-
tacular rate until at present count, 1 1
Mitch Miller "Sing Along" albums have
been released with sales totaling more
than 5 million copies, representing a
gross income of about $23 million.

No Laughing Matter ■ Remarkable as
his success has been, Mr. Miller, never- ''■
theless, encountered more laughter than
encouragement when he first tried to
peddle his "Sing Along" idea to the tv
networks. Lack of name talent and
corny concept were some of the objec-
tions he heard. But Mr. Miller, who is
a man of indefatigable vitality and de-
termination managed to get his pro-
gramming notion aired in a one-hour
special broadcast on NBC-TV's Ford
Startime in May 1960. The public re-
action to the program was so over-
whelmingly favorable that NBC signed

40 (BROADCAST ADVERTISING)

BROADCASTING, April 10, 1961

him to a series of seven additional pro-
grams, on alternate Friday nights with
the Telephone Hour. The series pre-
miered on Jan. 27 of this year.

It*s hardly a surprise that Sing Along
With Mitch will return to NBC-TV on
a weekly basis next season. The pro-
gram has been one of the solid hits of
the current season. Mail response to
Sing Along is "larger on a consistent
basis" than that of any other cur-
rent program. In an unprecedented
testimonial to its confidence in Mr. Mil-
ler's program, eastern seaboard adver-
tiser P. Ballantine & Sons, currently
sponsoring Sing Along on a regional
basis, agreed to assume the entire net-
work responsibility for the show next
season on alternate weeks (Closed
Circuit, March 13, 1961). The brewer
was pleased to take the financially risky
step because "Miller has helped us
reach a different kind of market and has
created a lot of good will for us."

NBC has also recognized Mr. Miller's
status by casting him opposite ABC-
TV's Untouchables next season in a
Thursday, 10-11 p.m., EST, time slot.
The move has disturbed Mr. Miller's
usual aplomb somewhat (because of the
lateness of the hour) but he says he's
] not unduly worried. He feels that Sing
i Along will get an even better rating
next season opposite Untouchables than
it is currently enjoying. (Nielsen ratings
for the week of Feb. 19, the latest

figures available, show Sing Along win-
ning a 17.2 average audience and a
26.2 share of audience in its present
alternate Fridays, 9-10 p.m., EST slot —
making it a close second to ABC-TV's
competing 77 Sunset Strip — while Un-
touchables reigns supreme in its Thurs-
day, 9:30-10:30 p.m., EST, time period
with a 29.9 average audience and a 46.2
share. Broken down into easier to
understand figures, Sing Along is being
watched by more than 7 million families
while Untouchables comes into more
than 13 million homes.)

Mr. Miller notes that his show, which
has a production cost of more than
$100,000 per program, is a tremendous
family experience, while the Untouch-
ables he feels, only appeals to one or
two members of the family. Together-
ness, he's sure, will win out in the end.

Time Squeeze ■ The success of his
"Sing Along" projects — -which includes
some 200 radio stations following the
format in part — has caused Mr. Miller
to resign his posts as both musical direc-
tor of Little Golden Records and as top
man at Columbia Records pop division.
"I just don't have the time to devote to
those jobs anymore," he explains. He
now bears the relatively lightweight
title of executive producer.

The Miller stamp may yet be felt
more forcefully in tv's future. Though
he now produces commercials only on
a limited basis for such companies as

Shell of Canada, Northeast Airlines and
Ford, Mr. Miller looks to a more effec-
tive use of music on tv. "The picture is
always stressed first and music is sec-
ond," he declares. "The great perform-
er's greatness lies in his ability to com-
municate directly and powerfully with
his audience, and all other parties should
keep discreetly out of the way."

Five Films Inc. formed

The formation of Five Films Inc., a
new company that will produce tv film
commercials and industrial and public
relations films was announced last week
by Nicholas D. Newton, president. Of-
fices and studios are located at 18 E.
50th St., New York. Telephone number
is Plaza 2-7960.

Other officials of Five Films are Wal-
ter Bergman, executive vice president
and director of studio operations; Nor-
bera (Nox) Lempert, vice president and
executive producer; Jacques Dufour,
vice president and creative director and
Leonard Farin, writer-producer. Messrs.
Newton, Bergman and Dufour formerly
were with Bill Strum Studios Inc., while
Messrs. Lempert and Farin were with
Lempert & Meyer Inc., New York.

Mr. Newton said the company has
completed a group of commercials for
AT&T for "Yellow Pages" and currentlv
is preparing color commercials for
RCA.

BROADCASTING, April 10, 1961

WHY BUY WHAT'S GIVEN AWAY?

Pay tv's nothing but a hoax, Duram tells Pittsburghers

Pay television is nothing but a hoax.
It makes the public pay for something
it already gets for the price of a tv
receiver, says Arthur E. Duram, senior
vice president of radio and tv at Fuller
& Smith & Ross, New York. "The great
hoax that the pay tv boys would work
on us is the illusion of untouched enter-
tainment worlds," he insists.

The Duram opinion on pay tv re-
flects a stronger agency viewpoint than
that expressed in a spot check by
Broadcasting a few weeks ago. In
that inquiry, a number of agency execu-
tives said they were convinced that pay
tv eventually would become an adver-
tising medium but didn't think it prob-
able in the forseeable future. They
noted their agencies are keeping tabs
on pay tv experiments but did not ad-
mit to a stand for or against (Closed
Circuit, April 3).

Mr. Duram, a speaker at a Pitts-
burgh Radio-Television Club luncheon
last week, said the Toronto tollvision
experiment presented "Hedda Gabler,"
"The Consul" and "Show Girl" (see
page 86), two of which had already
been seen free on U. S. television.

There is not enough talent and ma-
terial to be shared by a competitive me-
dium, the agency executive said. Some
Hollywood and Broadway producers, di-
rectors, writers and actors who haven't
worked in free tv actually have offered
their services in the past, but instead
of adding quality, they found their ef-
forts only added to the cost.

Mr. Duram saw no "exciting" future
in special events and sports programs
since they are now provided free to a
satisfied viewing public. Under the pay
tv system, sports programming would
benefit the participants exclusively.

Audience Volume ■ The programs
presented in the Toronto experiment
"were [not] one whit more mature" than

those shown free every week, he said.
Pay tv cannot and will not smooth the
ruffled feathers of intellectuals who are
dissatisfied with their tv diet. Mr. Duram
held tollvision works by audience vol-
ume, as does the free medium — it pre-
sents programs that will be watched by
the greatest number of people.

The only solution to the problem of
quality programming, Mr. Duram said,
is to provide thought-provoking fare
outside of prime evening time, and pay
tv will have to follow suit. There also
must be a limit to quality programs
because of censorship. Politics, religion
and sex, the main diet of Hollywood
and Broadway, are taboo in the home,
whether on pay tv or not. "Do you
think that any fee would force Tennes-
see Williams or Lillian Hellman to write
material fit for the whole family?"

Mr. Duram suggested each member
of his audience write to his congress-
man, "before he, too, starts to believe
the myth of pay television."

Maxwell House helps push
toy coffee serving set

The Maxwell House Div., General
Foods, and Amsco Toys have united
in a joint television advertising cam-
paign to promote "Maxwell House Cof-
fee Time Set," a coffee serving set pro-
duced by the toy firm. The set in-
cludes a play percolator that actually
"perks," a stove, cup, saucers and other
serving pieces packed in a colorful
display box.

The television schedule calls for
Amsco sponsorship in numerous net-
work children's shows (Captain Kanga-
roo, Shari Lewis, etc.) plus additional
one-minute spots on local children's
shows in nine major Amsco markets.

Maxwell House will provide an ad-
ditional boost with its own television

ARBITRON'S DAILY CHOICES

Listed below are the highest-ranking
television shows for each day of the
week March 30-April 5 as rated by
the multi-city Arbitron instant ratings

of the American Research Bureau.
These ratings are taken in Baltimore,
Chicago, Cleveland, Detroit, New
York, Philadelphia and Washington.

Date

Thur., March 30
Fri., March 31
Sat., April 1 ,
Sun., April 2
Mon., April 3
Tue., April 4
Wed., April 5

Program and Time

The Untouchables (9:30 p.m.)
Flintstones (8:30 p.m.)
Gunsmoke (10 p.m.)
Candid Camera (10 p.m.)
Andy Griffith (9:30 p.m.)
Red Skelton (9:30 p.m.)
Wagon Train (7:30 p.m.)

Network

ABC-TV
ABC-TV
CBS-TV
CBS-TV
CBS-TV
CBS-TV
NBC-TV

Rating

26.8
23.0
24.3
26.8
25.5
26.7
24.9

42 (BROADCAST ADVERTISING)

campaign — two major network night-
time shows, daytime network programs
in 70 markets and 4,000 spots in more
than 100 leading markets.

Agency for Maxwell House is Ogil-
vy, Benson & Mather. Jerry Kney,
Maxwell House, and Bill Phillips,
OB&M, joined Dudley Bloom, market-
ing vice president of Amsco, in ar-
ranging the tie-in.

Lorillard plans its
heaviest tv campaign

P. Lorillard Co. President Harold F.
Temple spent nearly a quarter of his
speech to stockholders at the company's
annual meeting last week explaining
strategy for television, which among all
advertising media used is getting the
company's largest allocation.

In its heaviest tv campaign yet, the
company will aim more than 125 mil-
lion tv messages a week into homes
next fall. Shows sponsored will be
Hennesey (CBS), The Price Is Right
(NBC) and a half-hour of The Ed
Sullivan Show (CBS) for a net of 41/2
commercial minutes a week. Lorillard
is also buying participations in Father
Knows Best (CBS), The Corrupters
(ABC), Hawaiian Eye (ABC) and
Cain's Hundred (NBC) for another 4
minutes weekly.

The company is buying both for
sponsor identification and for "reach,"
Mr. Temple said in his first appearance
as chief executive of Lorillard, after
taking over at the close of 1960 from
Lewis Gruber, chairman of the board.
Sales in 1960 were consolidated at a
point just short of 1959's record levels,
Mr. Temple told shareholders, and he
forecast a favorable first quarter and
year for 1961. Kent Kings and New-
ports are ahead of last year, he re-
ported. Old Gold Straights, new king-
size brand, is putting the company in
a strong position in the non-filter mar-
ket, the meeting was told.

Ads must respect consumers

Advertisers and media must show "a
genuine respect for consumers if they
are to warrant consumer respect," ac-
cording to Charles H. Tower, NAB tv
vice president. Addressing a district
conference of the Advertising Federa-
tion of America at Providence, R. I.,
Mr. Tower said those in advertising
"must more clearly understand our
function and our place in the world and
must tell our story as honestly and as
forcefully as they can."

Mr. Tower listed these misconcep-
tions about advertising: that advertis-
ing creates an artificial demand; that
its costs make up a substantial part of
the price customers pay for many items
and that advertising is neither socially
nor economically useful.

BROADCASTING, April 10, 1961

^^^^^

JEW RCA 7293-A FIELD-MESH IMAGE ORTHICON

prevents
highlight "ghost"

and "portholing"

You'll be amazed at the picture quality you get with the new RCA
7293-A! A unique combination of design features provides a pic-
ture that is essentially free of distortion and free of shading at the
sides and corners of the screen. In addition, the tube effectively sup-
presses objectionable "highlight ghost" — an effect usually encoun-
tered when a light subject is televised against a dark background.

The 7293-A offers many design advantages:

ANTI-GHOST DESIGN. "Ghost" (or highlight flare) is prevented when the tube is operated well "above
the knee" in black-and-white cameras.

ANTI-PORTHOLE DESIGN. Tube provides uniform background right to edge and corners of picture!
Suppressor grid in electron gun re-shapes focusing field to produce a blemish-free background.
EXTREME PHOTOSENSITIVITY. Equivalent to film rated ASA 8,000! Only 10 foot-candles of incident
light are required to produce commercially acceptable pictures !

HIGH SIGNAL-TO-NOISE RATIO. Low noise component — another benefit of the suppressor grid.
HIGH RESOLUTION AND CONTRAST. Inherent high resolution and high contrast enhanced by use of
field mesh resulting in razor-sharp transition from black to white and improved corner focus.
HIGH SIGNAL-CURRENT OUTPUT. Due to extremely high photosensitivity and high-gain multiplier.
For full information on the RCA 7293-A — the camera tube that represents a major step -forward in
camera pick-up — write Commercial Engineering, RCA Electron Tube Division, Harrison, N. J. For
prompt tube delivery for your station operation, call your RCA Industrial Tube Distributor.

The Most Trusted Name in Electronics

RADIO CORPORATION OF AMERICA

Your Message Is

ALWAYS
ON TARGET

with

WSIX

Nashville

ARB REPORTS WSIX-TV 8
NO. 1 IN PRIME TIME . . .
with 3 of top 5, ond 7 of top 10
Net Shows. "(Nov. ARB 1960)

SCBA makes plans to sell radio to agencies

COMMERCIAL CREATORS WILL JOIN GROUP IN CAMPAIGN

A plan for the creators of outstand-
ing radio commercials to join forces
with the Southern California Broad-
casters Assn. in selling radio to agencies
who now devote "2% of their billings
and about as much of their attention"
to this medium was evolved Wednesday
(April 5) at a shirtsleeves session on
radio commercials held under the joint
auspices of SCBA and the Hollywood
Advertising Club.

Proposed by Ira Laufer, general sales
manager, KEZY Anaheim, Calif., the
plan in essence is for the commercial
creators to tape capsule case histories
to be used with the commercials by
SCBA in presentations to agencies who
are neglecting radio as a medium for
their clients.

Suggestion for the plan came after
various members of the panel had pre-
sented commercials of their creation
which had been successful sales tools
and the ensuing discussion had raised
the question as to why, if radio had
succeeded so well for these advertisers,
the medium was so difficult to sell to
agency media buyers. Don Quinn, presi-
dent of Ad Staff, commercial produc-
tion firm, commented that if the present
"two-headed radio-tv agency director
were split into two one-headed individ-
uals, radio might have a better chance."

Other panel members were: Dallas
Williams, whose commercial credits in-

clude Culligan Soft Water, Gordon
Bakery and Firestone Tire & Rubber;
Vick Knight, owner of Key Records,
who has produced spots for Sears,
Dodge, Pepsi-Cola, Bandini and Glen-
dale Federal Savings & Loan; Johnny
Gunn, creative director of KEZY and
producer of dozens of commercials for
local advertisers, and Bob Colombatto,
partner and radio-tv director of Davis,
Anderson, Johnson & Colombatto, who
created the original Bandini and Glen-
dale Federal commercials. Gordon Ma-
son, sales manager of KNX Los An-
geles and CRPN, was moderator of
the 3V2 -hour session.

Panel members agreed that radio has
a quality lacking in other media — what
Mr. Quinn called "an imagination quo-
tient." Mr. Williams, who lauded radio
as the greatest of all communications
media, noted that far from helping, pic-
tures "may just get in the way of what
you're trying to say." All the money
in the world, he observed, could not
build a picture of Fibber McGee's closet
half as good as the one his imagination
constructed with the aid of a few words
from Mr. Quinn, who created and
wrote that famed radio series.

The panel was divided on the virtue
of irritation as an attention-attracting
device in radio commercials. Mr. Co-
lombatto defended it as a necessity in
a low-budget campaign where a few

Atlantic's silver anniversary on the diamond

The crack of bat meeting ball; the
scraping of spikes on cement; the
smell of resin — all are springtime
familiarities to Atlantic Refining Co.,
Philadelphia, the Satchel Paige of
baseball broadcasting.

Marketer of Atlantic gasoline, At-
lantic Imperial and associated prod-
ucts from Maine to Florida and west
to Ohio, the company this year be-
gins its 26th consecutive season as
a baseball sponsor, a record for those
statistically inclined.

Since N. W. Ayer & Son's (Atlan-
tic's agency since 1915) original de-
cision to "play ball" in 1936 with
sponsorship of the Philadelphia Phil-
lies games, Atlantic's enthusiasm has
never waned. Rather it has increased
handsomely. The Pittsburgh Pirates,
Boston Red Sox and Braves (now
doing business in Milwaukee), and
most recently (last month) the New
York Yankees all have joined At-
lantic's lineup of 110 radio and 14
television stations.

How good is baseball broadcast-

ing? Difficult to say exactly, "but it
moves a lot of gasoline," according
to Henderson Suplee Jr., Atlantic
president. And baseball is moved
by Atlantic, too. As testimony was
the joining hands of the four At-
lantic-sponsored teams which pre-
sented President Suplee with a silver
carafe-tray set to mark Atlantic's sil-
ver anniversary on the diamond.

Atlantic's broadcast identification
with the game now is being extended
to the gate. Holders of Atlantic
credit cards can reserve seats to
Phillies' home games with the price
added to the service-station bill, un-
der a plan announced last week to
supplement the radio-tv sponsorship.

Atlantic's commercials, to be sure,
also have helped to create the friendly
baseball association. The soft sell,
folksy approach has won for At-
lantic untold friends, a number of
whom have written in, proving an
adage . . . you can lead a baseball
fan to gas, and make him buy it.

Affiliated with WSIX AM-FM Radio

Represented Nationally by:

PETERS, GRIFFIN, WOODWARD, Inc.

44 (BROADCAST ADVERTISING)

BROADCASTING, April 10, 1961

■ ■mi ■ SEVEN

54 55 56 57 58 59 60

Once again, and for the seventh straight year, the surveys have proved the
leadership of WCSH-TV in the Maine and New Hampshire markets. ■' 'Program
Dominance" plus dedicated service to the communities it serves has resulted
in an overwhelming viewer preference for Channel 6. ■ Here's what the
Portland area surveys say:

ARB November 1960 Share of Sets-in-Use

Monday through Friday

Sta. G Sta. M WCSH-TV
9A-12Noon 25.7 23.8 57.0
12 Noon to 6 P 38.0 11.8 50.2
6P-12Mid. 31.8 18.6 49.4

Sunday through Saturday

9A-12Mid. 36.1 18.5 45.5
6P-12Mid. 36.4 18.2 45.3

Neilson Station Index, November 1960, Station Shares

Monday through Friday

Sta. G Sta. M WCSH-TV
6A-9A 21 # 76

9A-12Noon 21 25 54

12N-3P 40 15 44

3P-6P 35 22 43

Sunday through Saturday

Sta.G Sta.M WCSH-TV
6P-9P 34 19 45

9P-12Mid. 35 25 38

WCSH-TV

NBC for PORTLAND

Maine Broadcasting System

WCSH-TV (6) Portland WLBZ-TV (2) Bangor
WCSH — Radio Portland
WLBZ — Radio Bangor WRD0 — Radio Augusta

BROADCASTING, April 10, 1961

WCSH - TV delivers the area responsible
for 2/ 3 of Maine's retail sales and 1/4 of
New Hampshire' s. Small wonder that
WCSH- TV is your BEST BUY north of
Boston.

* Remember a matching spot schedule on
WLBZ-TV, Bangor, saves you 6%.

National Representatives - Weed Television Corp.

spots had to command a lot of atten-
tion, while Mr. Williams asserted that
"You're way ahead when you do some-
thing sweet and nice." They all agreed
that good taste — that vague term which
is easier to feel than to define — dictates
the amount of irritation a commercial
can safely contain and then decided
that perhaps a strident voice, a dis-
cordant sound, is not really "irritating"
to the listener but might better be de-
scribed as "cutting through" the sur-
rounding radio material to demand at-
tention. Bill Rea, owner of KUDU
Ventura, Calif., who suggested the alter-
nate term, pointed out that nothing in
today's radio is as irritating as the com-
mercials of five minutes or longer, read
from script by a staff announcer, that
were common in the early days of
radio. "Don't belittle today's radio," he
counseled. "Look back and compare
and you'll realize how good it is."

Sturm Studios realigns
staff, plans expansion

Bill Sturm Studios Inc., New York,
which has produced live and animated
commercials 12 years, has reorganized
its executive staff and will expand into
cartoon program production, the ac-
quisition and distribution of program
series and the development of live and
film programs.

Announcement of these moves was
made last Wednesday (April 5) by
Harold Hackett, newly-appointed presi-
dent of the company. Other officers
are: Raymond Junkin, executive vice
president; William Sturm, founder of
the company, vice president; Orestes
Calpini, secretary, and George Rich-
field, treasurer.

Initially, Bill Sturm Studios will
concentrate on the production of com-
mercials, Mr. Hackett said, but will
move into production of cartoon pro-
grams with "some new revolutionary
techniques" the company has de-
veloped. Present plans, he added, are

Mr. Hackett

Mr. Junkin

to move into other areas of the tv
business, including program production
and distribution.

Mr. Hackett has been active in
radio-tv more than 25 years. For 19
years, through 1953, he was vice presi-
dent in charge of radio and television
for MCA, and for the next seven years
president and board chairman of Offi-
cial Films Inc. Mr. Junkin was associ-
ated with Mr. Hackett at Official Films
for seven years, serving in various exec-
utive capacities, including vice president
and director of sales.

Agency appointments...

■ Montgomery Ward, Chicago to
Campbell-Mithun. Firm used regional
tv in the Southwest last month for a
half-hour fashion presentation. The ad-
vertiser has not had a national agency
since 1957, when it cut its two decade
tie with Foote, Cone & Belding.

■ Crown International Pictures, new
motion picture distributing company,
has appointed The Goodman Organi-
zation, L.A., to handle advertising, pub-
licity and exploitation. The agency is
currently preparing radio and tv spots
for use by exhibitors of Crown-distrib-
uted pictures.

■ Medaglia d'oro Espresso Coffee,
Palisades Park, N. J., appoints Hicks
& Greist Adv., N. Y., as its agency.
Pettinella Adv., N. Y., continues as
company's Italian language agency.

Network tv gross time billings

January

Percent

1960

1961

Change

ABC-TV

$13,260,010

$15,898,310

+ 19.9

CBS-TV

23,477,358

22,930,402

- 2.3

NBC-TV

20,980,897

23,003,680

+ 9.6

Total

$57,718,265

$61,832,392

+ 7.1

Day Parts

January

Percent

1960

1961

Change

Daytime

$17,240,574

$21,000,648

+21.8

Mon.-Fri.

13,269,546

17,053,341

+28.5

Sat.-Sun.

3,971,028

3,947,307

- .6

Nighttime

40,477,691 .

40,831,744

+ .9

Total

$57,718,265

$61,832,392

+ 7.1

Source: TvB/LNA-BAR

Business briefly...

Philco Corp., Pepsi-Cola Co., The Toni
Co. and Oldsmobile Div. of General
Motors Corp. will sponsor CBS-TV's
coverage of the 1961 "Miss America
Pageant" live from Atlantic City, N. J.,
on Sept. 9 (Sat. 9:30-midnight, EDT).
Paul Levitan and Vern Diamond will
be producer and director, respectively,
of the telecast, which will pre-empt
Have Gun, Will Travel and Gunsmoke.
Agencies: BBDO (Philco and Pepsi-
Cola); North Adv. (Toni), and D. P.
Brother (Oldsmobile).

Campbell Soup Co., Camden, N. J., for
the eighth consecutive year, has re-
newed sponsorship of Lassie for 1961-
62 season on CBS-TV (Sun. 7-7:30 p.m.
EST). With the completion of the next
group of 35 films, Lassie episodes will
total nearly 300, the majority having
had only one network run. Robert
Golden will produce the series for a
third year. Agency: BBDO, N. Y.

Chase Manhattan Bank, N. Y., will

use radio and tv spots in the New York
market, starting April 17, during an
intensive six-week campaign designed
to familiarize New Yorkers with the
location and special features of the
bank's new 60-story headquarters build-
ing at 1 Chase Manhattan Plaza, an
uncompleted two and one-half acre site
in the downtown financial district. A
20-second radio spot, which follows the
overall media theme of "What's happen-
ing at 1 Chase Manhattan Plaza?" will
be aired more than 60 times per week
over a total of seven am stations. A
one-minute tv spot is scheduled to run
30-40 times weekly. Agencies: Comp-
ton Adv., N. Y. (print and radio); Ted
Bates & Co., N. Y. (tv).

American Tobacco Co., N. Y., will con-
tinue next season with two NBC-TV

series: Tales of Wells Fargo (Sat. 7:30-
8:30 p.m.) and Thriller (Mon. 10-11
p.m.). The advertiser has been in both
programs since their starts. The western
series previously was a half-hour.
Agency: Sullivan, Stauffer, Colwell &
Bayles Inc., N. Y.

Reynolds Metals Co., Richmond, Va.,
has ordered sponsorship of two NBC-
TV programs for next season: All Star
Golf (Sat. 5:30-6 p.m. NYT) and alter-
nate weeks of Reynolds Aluminum
Hour-Dick Powell Mystery Theatre
(Tue. 9-10 p.m. NYT). Agency: Len-
nen & Newell, N. Y.

Procter & Gamble Co. (Crest tooth-
paste), Cincinnati, will sponsor this
spring a repeat showing of The Square
World of Jack Paar, an NBC-TV special
originally broadcast Jan. 31. The repeat
is set for May 2 (Tue. 10-11 p.m.
EDT). Agency: Benton & Bowles, N.Y.

46 (BROADCAST ADVERTISING)

BROADCASTING, April 10, 1961

Why KPRC -TV bought
Warner's "Films of the 50's"

Says Jack Harris:

"When you buy feature films of this high quality, you can lead from strength in your
programming. We have already used some of these Warner films as sponsored

Later we'll use them as Saturday night double features and, of course, as
participating shows in prime time."

Warner's Films of the 50's..
Money makers of the 60's

SEVEN ARTS
ASSOCIATED
CORP.

NEW YORK: 270
CHICAGO: 8922-D
DALLAS: 5641 Ch<
BEVERLY HILLS: 2

3 ark Avenue • YUkon 6-1717
La Crosse, Skokie, III * OR 4-5105
irlestown Drive • ADams 9-2855
32 Reeves Drive • GRanite 6-1564

For list of TV stations programming Warner's Films of
the 50's see Page One SRDS (Spot TV Rates and Data).

JACK HARRIS

Vice President and General Manager
KPRC-TV, Houston, Texas

THE MEDIA

NAB maps busiest week in Washington

CONVENTION AGENDA INCLUDES SPACE, INTERNATIONAL SESSIONS

NAB's annual convention will have
an international flavor this year.

The Washington meeting, actually a 1
collection of conventions, will be held
May 6-10 at the Shoreham and Shera-
ton Park Hotels.

Both the top ownership-management
conference and the separate engineer-
ing conference will go into the field of
space satellites and their effect on
world communications, with special
emphasis on what these vehicles will
mean to the broadcasting industry.

An international aspect will be added
by the related meeting of the Inter-
American Assn. of Broadcasfers. This
Western Hemisphere group will have a
board meeting May 2-4 with the full
assembly to meet May 5-8. IAAB will
participate in NAB's sessions starting
with the formal opening the morning
of Monday, May 8.

The Voice of America will be repre-
sented at the engineering conference by
Henry Loomis, VOA director, who will
address the opening luncheon May 8.

Global satellite communications will
be discussed from a technical viewpoint
at the May 10 engineering session by
Jean Felker, assistant chief engineer,
AT&T. An undesignated AT&T execu-
tive is scheduled to address the owner-
ship-management conference on the
space question at the May 10 luncheon.

Before The Opening ■ Pre-conven-
tion meetings will include, besides the
inter-American convention, meetings of
the Assn. for Professional Broadcast-
ing Education and National Assn. of
Fm Broadcasters.

APBE's board will meet May 5 fol-
lowed by a membership meeting the
next day, Saturday. NAFMB plans a
two-day program, opening the morn-
ing of May 6 with a business session.
Meetings will be open that afternoon
and the next morning. Sunday after-
noon NAFMB will join with NAB in
an all-industry fm program.

At the 1960 convention the fm meet-
ings drew overflow audiences. The
two days of formal programming and
uninhibited discussion indicated an un-
suspected interest in the medium. This
year Fred Rabell, K1TT (FM) San
Diego, Calif., is retiring as NAFMB
president. A new president will be
elected at the morning session of the
association May 6.

A feature of the fm discussions will
be the new Fm Data Chart, first pocket
piece covering pertinent fm facts across
the country. This circular slide rule

will provide a quick reference to the
fm audience in principal markets as
shown by Pulse Inc. surveys (Broad-
casting, Feb. 20, "A Dramatic Spurt
in Fm Development").

After NAFMB elects officers, the
open program May 6 will include a
report on subsidiary communications
authorizations by Abe Voron, WQAL
(FM) Philadelphia; an address by John
F. Meagher, NAB radio vice president;
an automation panel moderated by
William Tomberlin, KMLA(FM) Los
Angeles, NAFMB treasurer and a sales
seminar.

More Fm Discussions ■ NAFMB's
morning session May 7 will include
regional reports by NAFMB directors.
Among them will be Thomas J. Daugh-
erty, WKJF-FM Pittsburgh; Frank
Knorr Jr., WKBM-FM Tampa, Fla.;
William G. Drenthe, WCLM(FM)
Chicago; Jack J. Katz, KQAL-FM
Omaha, Neb.; Lynn Christian, KHGM
(FM) Houston; Gary Gielow, KPEN
(FM) San Francisco and Mr. Rabell.

The afternoon fm session May 7 will
be programmed by the NAB Radio
Dept., directed by Mr. Meagher and
John F. Degnan, assistant fm manager.
Everett L. Dillard, WASH(FM)
Washington, NAB Fm Radio Commit-
tee chairman, will preside. Mr. Dillard
will trace recent progress of the medi-
um and the acute shortage of avail-
able frequencies in important markets.

Community - wide fm promotion
drives will be described by spokesmen

CBS Radio table talk

CBS Radio last week used the
radio instrument itself to drama-
tize radio's sales story for the
benefit of advertising agency ex-
ecutives who were the network's
luncheon guests on Wednesday
and Thursday in New York.

Portables were placed on tables
during a 25-minute color slide
presentation. The central loud-
speaker also was connected with
a miniature transmitter that acti-
vated the transistorized portable.
The narration thus switched re-
peatedly from the loudspeaker
source to the individual radios.
Arthur Hull Hayes, president, and
George Arkedis, vice president in
charge of network sales, CBS
Radio, were the hosts.

for Philadelphia, Houston and Kansas
City broadcasters, based on the theme,
"Together We Stand." Shirl K. Evans
Jr., WFBM-FM Indianapolis, will
speak on "Why We Got Into Fm."
Among those taking part in a multi-
plexing panel will be Mr. Dillard; Max
Paglin, FCC general counsel; T. C.
Kenney, KDKA-AM-FM-TV Pitts-
burgh, who was active in the mid- 1960
FCC tests of multiplex systems. Other
discussions will deal with networking of
fm, including an explanation of the
mx network setup to transmit Pitts-
burgh Pirates baseball games and a
Detroit hookup.

The story of the largest national fm
account history — Chrysler auto's use of
the medium — will be described by Ray-
mond E. Jones, coordinator of broad-
cast media, and Frank Mayans, vice
president and associate research direc-
tor of Young & Rubicam. The ac-
count is described as "the biggest single
fm purchase ever made."

The Sunday NAB program will in-
clude formal opening of the most ex-
tensive equipment exhibit in the asso-
ciation's history. Exhibits will be open
to delegates at noon. Tuesday after-
noon (May 9) is left open for inspec-
tion of exhibits.

Honor to Justin Miller ■ At the for-
mal opening of general sessions the
morning of May 8 Judge Justin Miller,
former NAB board chairman and pres-
ident, will be presented the NAB's
1961 Distinguished Service Award.
Clair R. McCollough, Steinman Sta-
tions, a former award winner and
chairman of the NAB Board, will
preside.

Barring unforeseen commitments, it
is believed President John F. Kennedy
will address the opening general ses-
sion. A firm promise has not been re-
ceived from the White House because
of international problems.

LeRoy Collins will make his first in-
dustry-wide appearance as NAB presi-
dent at the May 8 luncheon. His ad-
dress will be heard with interest in view
of his earlier comments about industry
programming responsibility, the role of
networks in association affairs and re-
organization of the NAB structure by
staff adjustments as well as committee
and board simplification.

Following Gov. Collins' luncheon ad-
dress the ownership-management con-
ference will hold a second general ses-
sion. Programming hasn't yet been
firmed up, but early planning suggested

BROADCASTING, April 10, 1961

Us WDAY cave men
sure get the WIMMIN!

Every audience survey ever made around Fargo shows that
WDAY Radio has always had far more listeners than any
other station. Now the latest survey — a 55-county Pulse
Area Report made March 1-28, 1960 — repeats the story.

Monday thru Friday, WDAY Radio has 166,400 women
listeners — 45% more women than Station B. Also 114,660
men listeners — 67% more men than Station B!

The reasons? Well, it can't be our glamorous youth,
because we are one of the oldest radio stations in the U.S.A.
So maybe it's our cave-man strength and beauty. We dunno.

Why don't you ask PGW?

WDAY

FARGO, N. D.

NBC • 5000 WATTS
970 KILOCYCLES

PETERS, GRIFFIN, WOODWARD, INC.,
Exclusive National Representatives

BROADCASTING, April 10, 1961

appearance of the three major network
presidents on a panel and talks by top
administration officials.

Tuesday morning the NAB owner-
ship-management group will split up in-
to separate radio and tv sessions. Radio
delegates will hear reports on progress
of aural broadcasting by NAB directors
and a presentation by Radio Adver-
tising Bureau. The tv agenda includes
a tv code discussion and election of
four directors (one tv only, three am-
tv) to succeed NAB board chairman,
Clair R. McCollough; W. D. Rogers,
KDUB-TV Lubbock, Tex., tv board
chairman; C. Wrede Petersmeyer, Cor-
inthian Stations, and Willard E. Wal-

bridge, KTRK-TV Houston. Network
board members are appointive.

Minow Debut ■ The Tuesday lunch-
eon speaker at the general session will
be FCC's new chairman, Newton N.
Minow, who will be making his first
industrywide appearance.

Wednesday morning will feature the
annual panel discussion with members
of the FCC and top aides. The Wed-
nesday luncheon speaker has not been
announced. In the afternoon a separ-
ate meeting of radio delegates will fea-
ture a code discussion including Glen
Matthews, of Leo Burnett Co., co-
chairman of the broadcast media com-
mittee of American Assn. of Adver-

tising Agencies; Adam Young, head of
the rep firm bearing his name and
chairman of the Station Representa-
tives Assn. trade practice committee;
Robert M. Booth Jr., president, Federal
Communications Bar Assn., and Cliff
Gill, KEZY Anaheim, Calif., NAB
Radio Code Board chairman.

The final tv session Wednesday will
be programmed around the space sat-
ellite presentation by AT&T, using
audio-visual effects; "The Public Inter-
est, Convenience & Necessity," Lou
Hausman, director, Television Informa-
tion Office, Willard Walbridge, mem-
ber, Television Information Committee,
and Roy Danish, TIO assistant director.
Winding up this lengthy program will
be a Television Bureau of Advertising
presentation led by Norman E. (Pete)
Cash and Bill MacRae, president and
station relations director, respectively,
of TvB.

Final event of the convention will
be the Wednesday banquet, programmed
by Broadcast Music Inc.

Dozens of side meetings and social
events are being scheduled. They in-
clude a Broadcast Pioneers dinner, May
9; BMI dinner; reception to govern-
ment officials, network and other affairs.
Meetings and social affairs will be di-
vided between the two hotels, with gen-
eral sessions at the Sheraton Park.

Wometco's 1960 profit
tops $1 million mark

If the 1957 grant of ch. 12 Jackson-
ville, Fla., to WFGA-TV is rescinded
by the FCC, Wometco Enterprises Inc.
stands to lose over a million dollars.
This was reported in Wometco's annual
report which showed total revenues for
the Florida broadcasting-theatres-vend-
ing-amusement company in 1960 of
over $12 million and net income of over
$1 million.

The 1957 ch. 12 Jacksonville case
has been reopened by the FCC on alle-
gations that off-the-record contacts with
commissioners took place before the
final decision was issued. Wometco,
which owns 47.5% of the common
stock (and 60% of the preferred stock)
of WFGA-TV, said that it knows of no
impropriety in connection with the grant.
If this grant is set aside, the company
said, it stands to lose all or a substantial
portion of loans and investment amount-
ing to $ 1 , 1 8 1 ,024.

Total revenues for 1960 for all oper-
ations amounted to $12,673,650, com-
pared with $10,396,241 in 1959. Net
income after federal taxes totaled
$1,013,429 ($1.01 per share), com-
pared with $936,336 in the previous
year. Retained earnings totaled $7,-
820,744 at the end of 1960.

Wometco reported that WTVJ (TV)
Miami ended the year with gross in-
come 9.5% above that in 1959; that

WFAA-AM-TV dedicates 'Texas-size' studios

WFAA-AM-TV Dallas last week
formally opened what it termed a
"Texas-size" $3Vi million dollar
communications center (Broadcast-
ing, April 13). At the same time
changes in program and operation
policies were announced. Nearly
1,000 industry figures including offi-
cials of NBC Radio and ABC-TV
took part in the ceremonies.

E. M. (Ted) Dealey, chairman of
the board of the Dallas News, and
Mayor Robert L. Thornton of Dal-
las, were aided by Oliver Treyz,
ABC-TV president, in twisting the
radio-tv dials that opened the doors
Wednesday afternoon. That night
the station was host at a reception
and banquet at the Sheraton Dallas
hotel, with Mr. Treyz as the main
speaker. Mike Shapiro, general man-
ager, was m.c.

Private tours were conducted
through the 68,000 - square - foot
plant, with leading talent figures
participating. These included John
Newland, host-director of Alcoa
Presents; Nick Adams, star of The
Rebel; Mr. and Mrs. Robert Bray,

of Stagecoach West, and Mai Tai
Sing, operator of the Golden Drag-
on Cafe in Hong Kong. Other tv
and stage stars took part in the cere-
monies extending over a period of
several days.

George K. Utley, WFAA am sta-
tion manager, announced a single-
rate policy for the station, calling it
"a logical and sensible step in the
fulfillment of the Southwest's new-
est and finest broadcast facility."
The Class AA one-minute announce-
ment ranges from $60 onetime to
$30 for 40-per-week. "An adver-
tiser is assured that he is paying the
same rate all other advertisers pay,"
Mr. Utley said.

In photo (1 to r) : Joseph M.
Dealey, president, A. H. Belo Corp.,
station owner; James Monroney Jr.,
Belo vice president-treasurer; E. M.
(Ted) Dealey, Belo chairman of the
board; Edward M. Petry, station rep-
resentative; James Monroney Sr.,
Belo vice chairman of the board;
Mr. Treyz; Mr. Shapiro and Julius
Barnathan, ABC-TV station rela-
tions.

50 (THE MEDIA)

BROADCASTING, April 10, 1961

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although it first took root only four months ago . . . unfolds more surely with each new issue.

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The first quarter, 1961, has seen
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this lively editorial vigor has
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WLOS-TV Asheville, N. C, emerged
from a loss operation into a profit posi-
tion, and that the net profit of WFGA-
TV was $170,024, compared with
$133,736 in 1959. Wometco also owns
WLOS-AM-FM Asheville, and a chain
of motion picture theatres, food and
drink vending operations, soft drink
franchises and amusement areas.

The report also showed that Wometco
had commitments for tv film payments
running to 1967, with $1,045,204 mini-
mum remaining to be paid.

Tax problems delay
KVOS-TV transaction

Wometco Enterprises cannot take
over ownership of ch. 12 KVOS-TV
Bellingham, Wash, until the sellers re-
ceive a favorable ruling on taxation
from the Internal Revenue Service.

This was indicated in Wometco's an-
nual report (see page 50). The FCC
approved the $3 million sale of KVOS-
TV two weeks ago (Broadcasting,
April 3).

Involved in the tax question is a two-
step transaction whereby KVOS Inc.,
licensee of KVOS-AM-TV and KGMI
(FM) in Bellingham, is partially liqui-
dating the corporation by distributing
the tv assets to its stockholders, who
then will sell them to Wometco. There
is a substantial difference in tax conse-
quences if the IRS permits such an
arrangement.

KVOS Inc. is 86% owned by Rogan
Jones and his wife, 10% by David
Mintz and 4% by Ernest E. Harper.

Mr. Jones is also the subject of a civil
suit filed in Washington state Superior
Court in which it is claimed he agreed
to sell KVOS-TV for $3 million to
Frank A. Griffiths and George Kinnear.
The suit asks that the sale to Wometco
be canceled and that Mr. Jones be
forced to sell it to the plaintiffs. Mr.
Jones has denied the allegations.

N.Y. access bill
close to enaction

New York radio and tv newsmen are
waiting for Gov. Nelson Rockefeller to
sign into law a bill to give them access
to legislative committee hearings. The
bill, introduced by Assemblyman An-
thony P. Savarese (R-Queens), was
passed by the State Senate and House of
Assembly and sent to the governor's
desk (Broadcasting, March 27).

Since 1952, when section 52 of the
Civil Rights Bill was enacted, radio-tv
newsmen have been denied the right to
cover virtually all legislative hearings on
film and tape, according to the Radio-
Newsreel-Television Working Press
Assn. in New York. Four years ago the
association began a campaign to amend

52 (THE MEDIA)

The people speak

Let the people decide! This is
what happened last week in Grand
Junction, Colo., when the city
charter was amended to require
all applications for community an-
tenna franchises to be submitted
to the citizenry for decision.

Sparked by a year-long educa-
tional campaign by KREX-TV
that city, the referendum to
change the city charter swept to a
successful conclusion when 1,600
voters indicated their assent, and
900 opposed. The amendment
took away from the city council
the right to grant franchises to
tv cable companies. The refer-
endum was initiated by a petition
signed by over 700 citizens.

Pending before the city council
were three applications for a catv
franchise; two were from outside
groups, one was from KREX-
TV itself. Upon the success of
the referendum, the ch. 5, three-
network-affiliated station withdrew
its application.

the section and two years ago the
State Assn. of Broadcasters joined in
the effort. The bill authorizes coverage
at the discretion of the chairman and
a majority of a committee.

WJR's profits jump 35%;
will sell off WSAZ-AM

A 35% jump in profits after taxes for
1960, and an 11% increase in total in-
come from all sources have been re-
ported by WJR The Goodwill Station
Inc.

The report also indicated that WJR
intends to sell off WSAZ Huntington,
W. Va., but to retain WSAZ-TV. This
will take place following consumma-
tion of the $6 million purchase, ap-
proved by the FCC two weeks ago
(Broadcasting, April 3).

Total income from all sources reached
$4,420,727. Profits after taxes totalled
$341,033 (540 a share). This com-
pares with total revenues in 1959 of
$3,966,251 and net income of $256,098.
Cash dividends of 450 were paid to
stockholders on 631,903 shares out-
standing as of the end of 1960.

WJR Detroit revenues were up 8%,
the report noted; WJRT (TV) Flint,
Mich., posted a 26% increase in reve-
nues and was operating in the black
after non-cash charges in the last quar-
ter of 1960.

The annual stockholders meeting is
scheduled to be held at the company's
executive office in Detroit on May 3.

Cowgill to make tour
of broadcast groups

Harold G. Cowgill, who retired as
chief of the FCC's Broadcast Bureau \
Friday, - plans a "barn storming tour"
of state broadcast associations to talk
about the FCC's program dealing with
license renewals and surveillance of
licensee conduct.

Mr. Cowgill's first appearance will
be Wednesday (April 12) in Spring-
field, 111., before the Illinois Broadcast
Assn. He is scheduled to speak to the
Pennsylvania State Broadcasters Assn.
at State College, Pa., in May, and the
Florida Broadcasters Assn. at Miami
Beach in mid-June.

"So long as my experience in the
commission has sufficient currency to be
of value," Mr. Cowgill said, "I will be
happy to give broadcasters the benefits
of my years of experience."

After a short vacation, Mr. Cowgill
reported, he plans to return to the prac-
tice of communications law in Washing-
ton.

Mr. Cowgill was succeeded as chief
of the Broadcast Bureau by Kenneth
Cox, Seattle attorney, who takes over
the office today (April 10).

Mr. Cowgill was named chief of the
Broadcast Bureau in 1957, following a
three-year term as chief of the com-
mission's Common Carrier Bureau. A
career FCC employe (he joined the
commission in 1935), he served with
the agency until 1944 when he resigned
to practice law with the then Segal,
Smith & Hennessey Washington law
firm. He left in 1953 to take over the
management of ch. 17 WTVP(TV) De-
catur, 111., returning to the FCC in 1954.

Times' revenue drops
but WQXR sets record

WQXR-AM-FM New York "enjoyed
another record year" at a time that reve-
nues were good but net income was re-
duced for the New York Times Co. and
its subsidiaries, according to a consoli-
dated annual report for 1960, issued last
week by Arthur Hays Sulzberger, chair-
man of the board and publisher.

Broadcast earning figures were rolled
into overall revenues of $112,149,302
(net income of $1,652,392), but the
narrative review did have this to say:
WQXR reaches 1.25 million families a
week and WQXR-FM dominates its
audience. The QXR Network has 19
fm stations in major markets of the
Northeast and during its second full
year picked up new listeners and im-
portant advertisers.

This year's overall revenue and in-
come compared with $103,269,682 and
$3,001,460 last year. Net income from
operations declined from $1,867,869 in

BROADCASTING, April 10, 1961

nBDonnminnaaai

Now it's official...

San Antonio is the Nation'

i960

5. tensus

WOAI-TV

Represented by
The Original Station Representative

SAN ANTONIO, TEXAS

"From Census Bureau Rankings — top 25 cities

BROADCASTING, April 10, 1961

In Chicago

tfl

McCormick Place, magnificent new lakefront exposition center,
las an exhibition area equal to 6 football fields; 23 private meet-
ng rooms; a theater with the largest seating capacity of any in
Chicago. McCormick Place was completed this year in time to host
he famed auto show, which set new attendance records.

In Chicago

WGN

TELEVISION

Better programming through
dedicated community service

For the eleventh year, WGN Television
brought Chicagoland exclusive coverage of
the auto show — and in color.

WGN IS CHICAGO

Quality • Integrity • Responsibility • Performance

1959 to $348,051 last year. The Times
blamed the drop on costs of a new
printing plant, high news coverage costs
and circulation gains that rushed ahead
of page rates.

ABC-TV sales up
20% over last year

ABC-TV last week claimed more
than $185 million in prime evening
sales (time and talent) for the 1961-62
season. This is a 20% increase over
the $154 million in advance sales
claimed by ABC-TV at this time a
year ago. And it marks a new high
record for advance business at that
date for ABC-TV, the network said.

Last year's mark at this time in-
cluded $92 million in time sales and
$62 million in talent. Respective fig-
ures for this sales period: $110 million
in time and $75 million in talent.

Changing hands

ANNOUNCED ■ The following sales of
station interests were reported last week
subject to FCC approval:
■ KXO El Centro, Calif.: Sold by
Leonard Feldman to Marc Hanan, gen-
eral manager of station, and group of
associates for $242,296. Others in buy-
ing group are Robert Ordonez, Chap

Rollins, Gordon Belson, KXO employes,
and William Ewing, El Centro lawyer.
Mr. Feldman, Chicago auto dealer,
acquired the station in 1959 for approxi-
mately $240,000. KXO is 250 w on
1230 kc. Broker was Edwin Tornberg
& Co.

■ WNCT (TV) Greenville, N. C: Sold
by Earl McD. Westbrook and associates
to J. B. Fuqua and A. Hartwell Camp-
bell for $2,445,000. Mr. Fuqua, who
will own 80% of buying company, owns
WJBF (TV) Augusta, Ga. Mr. Camp-
bell is general manager of WNCT. Pur-
chase includes 30% ownership of ch. 6
WECT (TV) Wilmington, N. C.
WNCT, which began operating in 1953,
is on ch. 9 and is affiliated with CBS and
ABC.

APPROVED ■ The following transfers
of station interests were among those
approved by the FCC last week (for
other commission activities see For
The Record, page 100).

■ WORD Spartanburg, S. C: Sold by
R. A. Jolley and associates to Hender-
son Belk for $175,000. Mr. Belk, Char-
lotte, N. C, department store executive,
owns WIST in that city and WGUS
North Augusta, S. C.

■ KRIG Odessa, Tex.: Sold by Milton
R. Underwood and group to Bayard C.

Auchincloss for $120,000 plus $10,000
not to compete. Mr. Auchincloss owns
KWCO Chickasha, Okla. Chairman
Newton N. Minow did not participate.

Broadcasters named as
Peace Corps advisors

Broadcasting industry figures will
take a leading role in the new National
Advisory Council for the Peace Corps,
set up by President Kennedy to guide
the development of Peace Corps ac-
tivities.

Among persons with industry con-
nections who will serve on the com-
mittee are LeRoy Collins, NAB presi-
dent; Joseph Beirne, president, Com-
munications Workers of America and
AFL-CIO vice president; Oveta Culp
Hobby, KPRC-AM-TV Houston, pres-
ident of Houston Post Publishing Co.;
Mrs. Robert Kintner, New York, wife
of Robert Kintner, NBC president, and
Murray D. Lincoln, president of Peo-
ples Broadcasting Co. and Nationwide
Insurance, headquartering in Columbus,
Ohio.

In announcing appointment of the
council of 32, President Kennedy said
the group "represents a cross-section of
American life and thoughts and will
bring to the Peace Corps the insight and
experience of prominent individuals who
are interested in the role of the United
States in world affairs.

CULTURAL UPLIFT

Network tv responsible
for new horizons-Sarnoff

Thanks to network television, the
cultural and informational horizons of
the mass tv audience have broadened on
an ever progressive scale, Robert W.
Sarnoff, NBC's chairman of the board,
said last week.

He told a U. of Pennsylvania seminar
that these contributions were made pos-
sible by the advertising base which sup-
ports tv and the part mass entertainment
programs have had in developing a po-
tential audience of millions for new and
better programming.

Mr. Sarnoff said one of tv's grandest
achievements as a social force is the
exposure it has given viewers "to ma-
terial that they would normally have
little chance or desire to see." This
exposure, he thought, has helped give
Shakespeare, classical music, the opera
and the ballet their biggest audiences in
history. "More Shakespearean produc-
tions have been visible on television in
the last dozen years than on Broadway."

Another contribution by network tv
cited by Mr. Sarnoff was last year's
"Great Debates" between the presiden-
tial candidates, which "stimulated the
interest of the American people in their

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56 (THE MEDIA)

BROADCASTING, April 10, 1961

own government and injected fresh vig-
or into the democratic process."

Leader ■ He noted 23% of the cur-
rent network schedule on NBC-TV is
devoted to informational programming
but draws only 13% of NBC's viewers.
Mr. Sarnoff saw this as an example of a
network leading its audience. To further
rebut charges that tv tends to lower
public taste, he offered figures to show
that the number of books, museums,
symphony orchestras and college en-
rollments have increased substantially in
the last decade. He is not suggesting, he
said, that tv deserves credit for "this up-
surge in cultural vitality," but thought
the figures offset the argument that tv
"is dealing us a cultural blow."

He summed up the role of the net-
work and its relationship to American
society this way. The network:

"Serves an affirmative social value by
organizing and maintaining national
program structure which reflects the
diversity of interests within our so-
ciety. . . .

". . . Serves the national interest by
making it possible for the government
to be in direct and immediate contact
with the total public" (and is the only
communications medium which fulfills
this vital function) .

". . . Is the keystone of the whole
complex of the broadcasting enterprise.
Its programming and facilities have
created and maintained a nationwide
audience which underlies the develop-
ment of stations, production organiza-
tions, talent, and the various forms of
broadcast advertising.

". . . Contributes enormously to the
effective mass marketing which is essen-
tial to a constantly expanding free-
enterprise economy. It is only through
such an economy . . . that our society
can meet its obligations and preserve its
freedom."

Kennedy to address ATAS

President John F. Kennedy has ac-
cepted an invitation to open the first
international assembly of the Academy
of Television Arts & Sciences Nov. 4-11
in New York. He told Chairman Ed
Sullivan in a letter of acceptance he
would prepare a message on the "chal-
lenge of world-wide television" and
called the assembly a "much needed
effort" in the field. James C. Hagerty,
ABC News vice president, heads the
agenda committee seeking other world
leaders.

WTCN-TV starts expansion

Construction of a $210,000 studio
and technical expansion is under way at
WTCN-TV Minneapolis-St. Paul. The
move will mean an additional 33,000
cubic feet of working space for the
station, which plans a more widespread

local programming operation. New
equipment includes an Ampex Videotape
recording unit (primarily for commer-
cial use during the telecast of the Min-
nesota Twins' baseball games), a rear
screen projection unit, dual film projec-
tors and special effects program control
facilities.

Media reports...

Primary affiliate ■ WTVY (TV) Do-
than, Ala., formerly an Extended Mar-
ket Plan affiliate of CBS, has become
a primary affiliate. The station is on
ch. 4.

Separate sales ■ WRLP (TV) Green-
field, Mass.-Brattleboro, Vt.-Keene,
N. H, sister station of WWLP (TV)
Springfield, Mass., effective immediately
will be sold as a separate station and
no longer will be a bonus buy with
WWLP. WRLP will be represented by
George P. Hollingbery Co., N. Y., and
Kettel-Carter, Boston. A number of
multiple plan discounts are available in
each time class, reports Springfield
Television Broadcasting Co., operator
of both stations.

K0LE affiliation ■ KOLE Port Arthur,
Tex., last month announced its affiliation
with NBC Radio. The station operates
on 1340 kc with 250 w.

RKO General income holds
at last year's level

Shareholders attending the annual
meeting of the General Tire & Rubber
Co. in Akron, Ohio were told last
week that RKO General, the firm's
radio and tv division, received approx-
imately the same revenue in the first
five months of its 1961 fiscal year as
it did for the same period in 1960.
In making the report, Thomas F. O'Neil,
RKO General president who was also
elected board chairman of the parent
company at the meeting (see Week's
Headliners, page 10), pointed out that
the subsidiary's two major objectives
for fiscal 1961 are to increase the oper-
ating efficiency of its radio and tv sta-
tions and the establishment of a pay tv
operation.

RKO General was granted permis-
sion, earlier this year, to conduct a
three-year pay tv, on-air experiment
with the Zenith Radio Corp. in Hart-
ford, Conn. (Broadcasting, Jan. 30).
RKO General owns WOR-AM-FM-TV
New York; WNAC-AM-TV and
WRKO (FM) Boston; KHJ-AM-FM-
TV Los Angeles; KFRC-AM-FM San
Francisco; WHBQ-AM-TV Memphis;
WGMS-AM-FM Washington, D. C:
CKLW-AM-TV Windsor, Ont., and the
Yankee Network in New England.

STATIONS FOR SALE

EAST— $67,000

Combination AM-FM station, 200
miles northwest of New York City.
One station market, potential about
$80,000. Good opportunity for owner-
operator. Price $67,000. Prefer cash.

WASHINGTON, D. C.

1737 DE SALES STREET, N.W.

EXECUTIVE 3-3456
RAY V. HAMILTON
JOHN D. STEBBINS

MIDWEST — $100,000

5000 watt daytime station available
for $100,000 on terms. This is a
profitable operation in a good com-
munity. Attractive real estate goes
with the deal.

CHICAGO

1714 TRIBUNE TOWER
DELAWARE 7-2754
RICHARD A. SHAHEEN

SOUTH— $250,000

MAJOR MARKET FULLTIMER

In one of the most beautiful and
fastest growing markets — grossing
over $150,000 yearly and constantly
increasing. A good money-maker,
good equipment, valuable real estate,
serving over 200,000 people, well ac-
cepted, good music station.

DALLAS

1511 BRYAN STREET
RIVERSIDE 8-1175
DEWITT "JUDGE" LANDIS
JOE A. OSWALD

WEST— $175,000

SAN FRANCISCO

1 1 1 SUTTER STREET
EXBROOK 2-5671
JOHN F. HARDESTY
DON SEARLE — Los Angeles

NATIONWIDE BROKERS
RADIO & TELEVISION STATIONS • NEWSPAPERS
NEGOTIATIONS • APPRAISALS • FINANCING

BROADCASTING, April 10, 1961

In less than a month now, broadcasters from north, west and south will
have converged on Washington for the NAB's big 1961 Convention
(May 7 to 1 1 ) . Advance registrations promise a booming five days with the
most important people from all segments of the broadcast advertising
business on hand.

Those who can't make it will still have a keen interest in know-
ing what goes on when so many of the nation's TV and radio
leaders get together at the Sheraton-Park and Shoreham Hotels.

As always, the essential source of fullest and most accurate news will
be (just as for the past three decades) BROADCASTING Magazine.

No other TV-radio journal has had such long experience at covering NAB
Conventions ... no other can put such a skilled (or large) corps of top
editors and reporters into the assignment ... no other has the resources
and background to probe so authoritatively into the trends, tenor,
undercurrents, surprises, and wealth of exciting color that are sure to
mark 1 96 1 's Convention sessions.

Broadcasting— as so many times before— will serve the widespread
interest of America's television and radio business with three of its most
closely-read issues during the whole year.

Each of them offers a superlative opportunity to
place your message before virtually everybody
who counts in this two-billion-dollar broadcast
advertising business. And right at the crucial
time when they're thinking their hardest about
television and radio.

Remember These Convention

Issue Deadlines:

Pre-Convention (May 1) issue

April 21

Convention (May 8) issue

April 27

Post-Convention (May 15) issue

May 5

KNOCKS THREE TIMES...!

It's a triple opportunity because it knocks for you three times:

Just before the Convention — with Broadcasting's important
May 1 Pre-Convention issue, giving a comprehensive preview
to help delegates plan their activities and budget their time
among the many events which concern them most.

During the Convention— with Broadcasting's a big on-the-spot
Convention issue, out May 8 and avidly-studied for the most
complete coverage on all last-minute news. Guaranteed circu-
lation of over 27,000 copies to be published this year will hit
a new peak in bonus readership.

After the Convention— with Broadcasting's all-inclusive Post-
Convention issue of May 15, skillfully assembled to present
the most accurate perspective on everything significant that
happened during the week-long conclave ... a round-up
awaited equally by those who attended and those who couldn't.

Each one of these three important issues is loaded with potential for your own advertising. Use all

three, and the opportunities expand in geometric magnitude! Here's the year's biggest chance to
realize the most forceful impressions on TV-and-radio's biggest, busiest decision-makers. Best of all—
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BUT— you'd better answer opportunity's triple-knock right away. There's very little time left until
closing deadlines. So get on the phone today— not tomorrow— and reserve your space through the
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BROADCASTING

THE Businessweekly of Television and Radio
1735 DeSales Street, N.W., Washington 6, D.C.
New York — Chicago — Hollywood

GOVERNMENT .

Conelrad: are its days numbered?

JOINT CHIEFS OF STAFF RESTUDYING 10-YEAR-OLD DEFENSE PROGRAM

After 10 years and $20 million of
broadcasters' money — and time and
sweat — the Conelrad program devised
to confuse enemy bombers and yet
maintain radio stations on the air is
being restudied.

The whole rationale of Conelrad is
being re-evaluated by the Joint Chiefs of
Staff, Broadcasting learned last week.

The study, the third in as many
years, is being made at the request of
the FCC. The commission, in turn,
was asked to make the request by the
National Industry Advisory Committee.

Throughout the industry — and even
among military planners in the Penta-
gon — there is a feeling that Conelrad
as it was originally set up in 1951 has
served its purpose. The object of
Conelrad has disappeared in the for-
ward rush of atomic, megaton warfare.

What has become paramount, in the
eyes of many who are familiar with
the myriad purposes of Conelrad to-
day, are the activities that were sec-
ondary in the initial establishment of
this radio denial to enemy aircraft.
These are:

■ A channel of instantaneous com-
munication to the public by govern-
ment leaders in the event of an emer-
gency. This ranges from the President,
down to state and area civil defense
officials.

■ A system of communications for

military and government use in the
event main wire lines or microwave
stations are knocked out in a holocaust
of hydrogen nuclear warfare.

■ Control of the spectrum from a
military point of view to ensure inter-
ference-free operation of military elec-
tronics equipment — from early warning
radars to Nike-Zeus missile operations.

The Joint Chiefs' study, which be-
gan several weeks ago, is expected to
be completed early this summer.

First for Joint Chiefs ■ The study by
the Joint Chiefs is the first on Conel-
rad that overall military group has un-
dertaken. Previous evaluations were
made by the Air Force. It was the Air
Force which initiated talks with the
FCC in 1948 that eventuated in Conel-
rad in 1951.

The objective of Conelrad at its in-
ception was two-fold. The first was to
deny to the enemy any navigational
aid that might accrue from "homing"
on a radio station in the United States.
The second was to continue some form
of broadcasting to disseminate informa-
tion to the public in an attack.

Both of these objectives were under
attack by both civilian and military
groups almost from the beginning.

The attitude then, and this viewpoint
has won more and more adherents in
recent years, was that today's air war-
fare is too sophisticated to rely on

broadcast stations for homing or navi-
gational aid. The aim of the original
Conelrad is for a primitive type war.
Conelrad is futile in this age of ther-
monuclear bombs which are designed
for area destruction, where a miss of a
few miles makes not one iota of differ-
ence in the degree of devastation.

The seal of obsolescence on the ini-
tial concept of Conelrad's purpose was
stamped in the still unofficial report of
a Johns Hopkins U. study of "Air
Raid Warning in the Missile Era."

Submitted last July to the Army, the
report found that the Conelrad pro-
gram is "no longer needed as a means
of denying navigational aid to enemy
carriers."

It continued:

"This [lack of need] coupled with
the requirement for fast, broad dissem-
ination of warning information by
radio and television, points up the need
for discontinuing Conelrad now."

Case Against Conelrad ■ The special
Johns Hopkins study, made under
Army contract and based on the
assumed Army interest in conditions in
the Zone of the Interior, gives three
reasons why Conelrad today does not
serve its original dual function:

■ Neither Canada nor Mexico has a
Conelrad program. This weakens the
denial aspects, since enemy aircraft or
guided missiles can use Canadian or
Mexican broadcasts to obtain a fix.

■ Ten years ago it made an appre-
ciable difference in damage on a target
city whether a bomb hit directly on
target or three miles away. Today,
with megaton weapons, this once-criti-
cal difference is negligible.

■ The idea that fm and tv broad-
cast stations must cease during an ene-
my attack is erroneous. In order for
an enemy to utilize fm or tv signals
for homing purposes, he would have to
use antennas and equipment utterly un-
manageable aboard a missile or an air-
plane.

The original purpose of Conelrad is
further made weak, the Johns Hopkins
study points out, by the fact that
enemy agents could, with impunity,
plant automatic, unattended homing
beacon transmitters anywhere they de-
sired, set to begin operating on "X"
day and which could run for hours be-
fore they could be located and shut
down.

If metropolitan areas are to survive
in a nuclear attack, the university's re-
port states, the populace must be given
information on what to expect and

IN THE HILL HOPPER

Here, in capsulated form, are bills
introduced in Congress that are of
interest to those in broadcasting and
allied fields:

HR 5656. Rep. Emanuel Celler
(D-N.Y.) — would authorize the court
of appeals to stay for up to 60 days
an order of certain administrative
agencies in cases in which peti-
tioners would otherwise suffer "ir-
reparable damage." Judiciary Com-
mittee. March 16.

HR 5768. Rep. Victor L. Anfuso
(D-N.Y.) — would create a cabinet-
level Department of Public Rela-
tions, which would assume all
functions now vested in the U. S.
Information Agency. Government
Operations Committee. March 21.

HR 5856. Rep. William K. Van
Pelt (R-Wis.) — would eliminate the
tariff on magnetic tape and other
sound recordings for radio music

broadcasts. Ways and Means Com-
mittee. March 22.

HR 6070. Rep. William F. Ryan
(D-N.Y.) — aimed at curbing "monop-
olistic control of boxing," it would
include under the definition of fight
promoter producers of closed-cir-
cuit telecasts of boxing matches
and require them to file financial
reports on matches they televise.
Judiciary Committee. March 29.

S Res 115. Sen. Maurine Neu-
berger (D-Ore.) — would create a se-
lect Senate committee of 15 mem-
bers to represent interests of the
consumer by studying economic
problems affecting the consumer,
the relationship of prices, quality
and advertising to expenditure, and
the effectiveness of laws under
which regulatory agencies operate.
Government Operations Commit-
tee. March 24.

BROADCASTING, April 10, 1961

FOUND: $140,180,440 paid
to personnel at military
bases in the Providence, R.I.
market area (Quonset,
Davisville, Newport, New
London and Otis Air Force
Base). This is a plus not
listed in any census break-
down of the rich, growing
Providence market — a juicy
bonus waiting to be picked
up by advertisers on WJAR-
TV, the only TV station
that puts a grade A signal
into all these bases. To
claim, contact Edward Petry
& Co., Inc. W JAR-TV •
NBC • ABC.

BROADCASTING, April 10, 1961

west t ex els
television
network

NATIONAL REPRESENTEE
THE BRANHAM COMPANY

Wo 0. "Dvb" Rogers, President and Gen. Mgr

what to do as promptly as possible.
The best way of doing this, it stresses,
is through radio and tv.

Under the program, it points out,
there are built-in delays in switching
over to the two Conelrad frequencies,
640 kc and 1240 kc, on which civil de-
fense information is to be broadcast to
the public. It takes minutes now to do
this, the report states, and if engineer-
ing personnel are not on duty (and
most aren't at night when an attack
might be expected), it could take
hours.

What's That Again? ■ The people of
the United States are pretty apathetic
about civil defense and Conelrad, the
report charges. In a 1958 poll of over
300 Washington, D.C., residents, only
43% indicated any awareness of Con-
elrad. About four out of 10 said they
would spin their radio dial in order to
find the Conelrad stations; two out of
10 confessed complete ignorance as to
Conelrad or the Conelrad frequencies.

The report concludes with these
meaningful words:

"A decade of experience in living
with the threat [of a hot war] has dem-
onstrated that the American public
fails to comprehend the nature of mod-
ern civil defense requirements and that
most persons would be relatively un-
prepared if an attack occurred today,
next year or the year after. Under
these circumstances, in the event of an
imminent strike on CONUS [continental
United States] it would be important to
be able to reach persons directly
through means that are natural to them
— if possible through the normal broad-
cast facilities that serve their homes
regularly — and to exploit this service
to the limit of its capacity. Conelrad
currently restricts the effectiveness of
this effort."

The Johns Hopkins study, which
looked at the air raid warning system
as a whole — and found it wanting —
recommends a buzzer type alarm in
each home and public building. The
National Emergency Alarm Repeater
system (NEAR) is a device which is
plugged into the house or office build-
ing electrical current. On receiving a
special pulse, the device emits a loud
and continuous buzz, capable of alert-
ing householders and office or factory
workers.

A second step, also recommended by
the Johns Hopkins researchers, is that
the same electrical pulse could be used
to turn on radio or tv receivers which
would bring special announcements by
the President, governors and mayors
to listeners and viewers. Tv would be
the best medium for this, the report
indicates, because of its visual identi-
fication possibilities.

The Johns Hopkins report has been
greeted with dead silence by the mili-
tary. Off the record, Pentagon sources

62 (GOVERNMENT)

refer to it as naive and based on a
simplified view of Conelrad's functions.

The report, however, is not the first
criticism of Conelrad. For a long time
the program was under attack by civil
defense officials. They claimed that
the Conelrad broadcasts were so weak
and so restricted in coverage that in
many areas the information the broad-
casts contained was unintelligible.

Every so often someone in the broad-
casting industry speaks up and asks for
some clear, unmuddied thinking on the
subject. Such a plea was made by
Washington communications attorney
Paul M. Segal three years ago:

"Millions of dollars have been spent
by radio stations of all classes putting
into effect, maintaining and testing an
operation known as Conelrad.

"Apparently the FCC was entrapped
into setting up this system by some
over-enthusiastic person in the military.

"Now everyone knows that no ene-
my bomber needs to use radio emana-
tions for hostile purposes. Every school
child knows that potential enemies have
missiles poised to send on calculated
courses at the mere push of a button.
Also current atomic explosives are de-
signed to destroy large areas rather
than areas that can be pointed out by
radio-station signals. Is it not possible
to induce someone in the government
to give up this Conelrad and allow li-
censees to devote their energies to
something more useful?"

FCC Commissioner Robert E. Lee,
defense commissioner until last month,
has a ready answer to all those who
have questioned the need for Conelrad.
It is that the military services are the
ones who determine the need for Con-
elrad; the FCC just carries out the ad-
ministration of the program. The com-
mission, he insists, has nothing to do
with the establishment of the require-
ment, and couldn't determine its neces-
sity even if it was given the jurisdiction
because it is not set up to make such
a military decision.

NAB's position in recent years has
been that a joint industry-government
study be made of the requirement.

A. Prose Walker, manager of NAB's
engineering department and a former
FCC Conelrad supervisor (1951-1953)
made these points in a recent conversa-
tion:

It is vitally important that a confer-
ence be held with both industry and
military representatives present. In-
dustry representatives should be cleared
for the highest security so that nothing
can be cloaked in the mantle of secre-
cy. Also, the industry should be per-
mitted to bring with them technical
and other advisers, all cleared for classi-
fied information.

Not only would this be the fairest
way of hammering out the future of
Conelrad; it would be to the advantage

BROADCASTING, April 10, 1961

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of the military to have industry back-
ing if it decided that Conelrad must
be continued.

Pentagon Thoughts ■ The key to

Conelrad's future is an educated de-
termination whether or not an enemy
would use manned aircraft, or certain
types of missiles, for an attack on the
United States. If there is any such
possibility, then the need exists to deny
this potential navigational aid.

"Whenever we are sure that the en-
emy will use nothing but ballistic mis-
siles, we can dispense with Conelrad
for that particular purpose," John W.
Clear, of the Secretary of Defense offi-
ce, said the other day.

Ballistic missiles are those weapons
fired on a pre-determined course which
cannot be changed once aloft. Manned
aircraft and certain other types of
missiles can have their courses changed
while in flight on instructions from the
ground.

"Conelrad isn't actually a necessity
from a military point of view," Air
Force Lt. Col. Leonard T. Connell,
also in the same office, explained. "The
principle is to deny aid to the enemy.
This could be accomplished very simp-
ly by requiring all radio stations to
shut down in the event of an attack."

Both men agreed there were other
considerations involving Conelrad, but
they declined to discuss these.

One of the most clearcut statements
on the need for Conelrad's continuance
was made recently by Arthur G. Peck,
CBS Radio manager of network oper-
ations, who was the chairman of the
NIAC for the past year. It was at the
January meeting of NIAC that the
FCC was requested to ask the Defense
Dept. to re-evaluate Conelrad.

Mr. Peck's position is that even if
there was no Conelrad, or need for it
on a denial basis, there still would be
a requirement for some form of author-
ity over broadcasting in the event of an
emergency.

"It is naive to assume that broad-
casting will not be controlled to some
extent in the event of a war," Mr.
Peck observed the other day. "It is
absolutely necessary to have channels
of authority in order to use this medi-
um, the best there is, to get word to
the public. Without such an organiza-
tion there would be absolute chaos."

Conelrad's Beginnings ■ The cold war
turned hot for broadcasters in 1951
when the government unveiled its Con-
elrad plan. This plan was designed to
confuse the enemy by denying to him
radio transmissions on known frequen-
cies from known locations. At the
same time, it was felt that continuing
a form of broadcasting to warn, in-
form and instruct the civilian populace
in the event of an attack was necessary.

The plan in essence is simple: Upon

a Conelrad alert all stations go through
a series of transmission maneuvers and
broadcast announcements and then
leave the air.

Coming back on the air are standard,
am broadcast stations which are part
of the Conelrad program. These sta-
tions, all operating with reduced power
on either 640 kc or 1240 kc, operate
intermittently, one after the other, in
clusters of three. This jumping bean
transmission denies an enemy direction
finder the ability to obtain a fix on any
particular known station. At the same
time the public receives a single con-
tinuous uninterrupted broadcast.

There are 480 am stations in the key
Conelrad chain. Each key station,
which has spent an estimated $15,000
in equipping itself for this role, is tied
in on a direct telephone line to head-
quarters of the North American Air
Defense Command at Colorado Springs.

There are 1,600 secondary stations
involved in the Conelrad program.
Each of these stations, it is estimated,
has spent $2,000-$3,000 for its equip-
ment and it must continuously monitor
one of the key stations for instantan-
eous move into the Conelrad operation.

Aside from its primary purpose, the
Conelrad program over the years has
grown in several other directions. Or-
ganized to function in emergencies —
manmade or natural — are statewide
networks of fm stations. One of the
first operations of this nature was the
Florida network during Hurricane
Donna last year.

Under development is a method of
using standard broadcast radio stations
during regular broadcast transmissions
by way of multiplexing without degra-
dation to regular programs. This is
considered feasible to permit the use
of 15-20 narrow band, teletype chan-
nels on standard broadcast bands.

So it is that on April 28, when the
1961 Conelrad alert test takes place,
all the functions now performed by the
growing program come into play. The
test is scheduled for 4-4:30 p.m., EST.
All radio, fm and tv stations must
participate.

Actually, there are two intramural
test alerts each week. One is scheduled
and the other unscheduled. They take
place in each of the 16 Air Defense
divisions. Each such alert is primarily
an equipment check process.

This is the status of Conelrad today.
At the FCC a new defense commis-
sioner, Robert T. Bartley, takes over.
Under him is a staff of 42, of which
six are in Washington. The 42 are
paid by the Air Force. It will be their
duty to either continue Conelrad as it
is; or if its need is no longer critical,
to perform the functions of authority
and control over broadcasting as a hot
line to the public in the event of war.

64 (GOVERNMENT)

BROADCASTING, April 10, 1961

From one who cared

"1 thought you would be very much moved as we
were at CARE to read the enclosed letter* from one
of your listeners. It certainly was a generous and
thoughtful thing for Chris Collins to do to give up
buying a sweater for herself and instead send $10.00
to CARE after hearing a public service announce-
ment over WWDC. Unfortunately, Chris Collins
neglected to send us her address so that we could
send her a thank-you letter on receipt. It occurred
to me that you might want to mention this on one
of your programs in the hope that she may want to
communicate with us and give us her address. The
support which WWDC gives to CARE is, indeed,
very effective and meaningful."

KATE ALFRIEND, Public Relations
Washington CARE Committee

*"This money was to have bought me a new
sweater but, after hearing a message about CARE
on WWDC, I decided it would do far more good
if I sent it to you. I feel sure it will mean more to ten
less fortunate people than it will ever mean to me."

CHRIS COLLINS

and many who need care

"I want to thank you for the special service an-
nouncements you made for the Lighthouse during
September. They brought many inquiries, not only
from blind persons in the District, Maryland and
Virginia, but also from transients who did not
know such services were also available in their
home states. They also brought inquiries from
the Surgeon General's Office, the USIA . . . and
interested visitors from the Ministry of Labor in
London and from Ghana and the Netherlands."
ALICE HAINES, Director, Public Relations
Columbia Lighthouse For The Blind

. . . the station that keeps people in mind

"Distance lends enchantment." So said the poet —
to be precise, Thomas Campbell (1777-1844). And
without a rhyming couplet in our body, we say
"Amen — it sure can be true of radio."

From the first crystal set to the tiniest new transistor,
good radio has created a magic — an "enchantment
of distance" — all its own. Unseen voices can become
family friends — check our stack of fan mail. Unseen

audiences can make themselves felt — check our
response to public service appeals. Unseen products
and services can make themselves SALES — check
our list of national and local advertisers.

It all adds up to PEOPLE, and the way you com-
municate with them. Distance can be a distinct
asset, //you have the magic. WWDC has it. That's
why we're the station for you to keep in mind.

WWDC

Washington

BROADCASTING, April

10,

REPRESENTED NATIONALLY BY JOHN BLAIR & CO.
And in growing Jacksonville, Fla.—ifs WW DC-owned WMBR

1961

MORE BLOCK-BOOKING REINS

That's aim of Justice Dept. in asking review
of antitrust ruling; 6 distributors also file

The block on block booking of tv fea-
ture films was kicked aside last week
when the Dept. of Justice, and six fea-
ture film tv distributors, asked the U. S.
Supreme Court to review the final anti-
trust judgements.

Final orders were issued last Febru-
ary by New York U. S. District Judge
Archie O. Dawson forbidding the distri-
butors to require the purchase of com-
plete film packages among other prohi-
bitions (Broadcasting, Feb. 13).

In an unexpected move, the Justice
Dept. questioned Judge Dawson's final
order because it did not prohibit the
offer of a package of films on an all-
or-nothing basis to one tv station if
there was a competing tv station to
which the same package offer could
be made.

The final order does require that
where a tv station refuses to buy a
block of films, it must have the right
to buy individual films.

Other objections:

The order does not require film
distributors to offer each tv sta-
tion in every market film on
a picture-by-picture basis, with each
picture individually priced; it does not
prohibit "unreasonable" differentials
between a price for a package and
prices for individual films; there is no
requirement that distributors must pro-
vide an "adequate" description of every
film offered in advance of negotiations.

The film distributors, filing their
objections after the government made
its position clear, asked for various re-
visions of the final order. Found guilty
of antitrust violations in forcing tie-in

sales of films were: Loew's Inc.
(MGM), Associated Artists Produc-
tions Inc. (Warner Bros.), C&C Super
Corp. (RKO), National Telefilm Assoc.
(20th Century-Fox), Screen Gems
(Columbia) and United Artists Corp.
( Independents) .

Anthony says no more
obstacles to ch. 6 grant

E. Anthony & Sons asked the FCC
last week to grant it ch. 6 New Bedford,
Mass., and suggested that all obstacles
to the grant had been removed.

Two other applicants, New England
Television Co. Inc. and Eastern States
Broadcasting Corp., have requested per-
mission to withdraw their applications
and to be reimbursed for expenses by
Anthony. Under a merger agreement,
E. Anthony & Sons will own 55% of
the stock in ch. 6; New England 45%
and Eastern will hold a 15% interest in
New England. The Anthony firm owns
WNBH New Bedford and WOCB West
Yarmouth, Mass., and two newspapers
in that area.

Expenditures listed by the withdraw-
ing applicants were $43,094 for New
England (some $35,000 in legal fees)
and $27,907 for Eastern.

Court upholds FCC on
two clear channel cases

Two applicants for daytime assign-
ments on clear channel frequencies lost
their bid to have the U. S. Court of
Appeals order the FCC to act on their
applications, but heard words of hope.

The words: the FCC is obligated to
dispose of matters as promptly as pos-
sible. Where long delays have occurred
they "must always be subject to close
judicial scrutiny."

The court's order, written by Circuit
Judge Warren E. Burger and concurred
in by First Circuit Judge Calvert Ma-
gruder and David L. Bazelon, held that
the commission was right in delaying
action on the application of WTAO
Cambridge, Mass., to move to 720 kc
(WGN Chicago) for daytime opera-
tion, until the clear channel case was
decided.

"We cannot say that a delay caused
by the difficulty of the problem and by
changing conditions which required re-
opening the record is an unnecessary
delay, even where it is a long and un-
fortunate delay," the court said.

The court also agreed that the FCC

could not make exceptions since each
one might prejudice the final decision.

In a related case, the court took the
same position in the application of
William H. Buckley (KMUZ [FM]
Santa Barbara) for an am daytime op-
eration on 670 kc (WMAQ Chicago).

USIA boasts strong
international voice

The U.S. Information Agency leaned
heavily on its television and radio serv-
ices to spread news of the 1960 elections
to all corners of the world, the agency
told Congress last week.

In its 15th semi-annual report, USIA
said the Kennedy-Nixon debates were
broadcast worldwide in English and pro-
vided on film to all countries. In addi-
tion, a television production, Elections:
1960, provided foreign viewers with a
15-minute historical review of the U.S.
electoral process.

The agency also said it furnished
television stations in 34 countries of
Latin America, the Near and Far East,
and Europe with graphic materials deal-
ing with various aspects of the election.

Television and radio also figured in
expanded USIA coverage of the United
Nations, and the Voice of America
played an increasingly important role
in communicating United States views
to Cuba

The agency said that Cuban news-
papers and radio and television stations
would not accept its material but that
the number of requests for Voice sched-
ules by the Cuban people was increas-
ing. VOA broadcasts a total of two
hours each evening to Cuba via short
wave.

The report said that the Voice broad-
cast in a total of 50 languages, both via
short wave and at overseas posts for
direct placement on foreign stations and
networks. Three Voice programs were
broadcast by Radio Moscow and pro-
vincial Soviet stations under the U.S.-
U.S.S.R. cultural exchange agreement.

Law suit dismissed in L. A.

The Los Angeles Superior Court last
week dismissed the suit of New York
advertising executive Tom Lewis
against his actress wife, Loretta Young,
over the management of Lewislor
Films, which produces the Loretta
Young tv series. The suit, filed several
years ago, asserted that Mr. Lewis had
been forced to resign as a director of
the company and had been denied a
voice in its control and accused Miss
Young of "dishonesty, mismanagement
and unfairness." She denied the
charges and said she and Mr. Lewis
had divided their assets five years ago.

Where is line drawn?

Does "entertainment" consti-
tute a "legitimate and prudent"
expense in pursuing an applica-
tion for a tv channel?

New England Tv Co., an ap-
plicant for ch. 6 New Bedford,
Mass., has asked to withdraw its
application in exchange for re-
imbursement of its expenses, list-
ing $2,742 of its $43,094.23 in
expenditures as for travel, enter-
tainment and telephone calls (see
story this page).

Under an FCC rule instituted
last year to implement a 1960
law, the chief hearing examiner
studies expenditures listed in drop-
out cases to decide if they are
"legitimate and prudent."

66 (GOVERNMENT)

BROADCASTING, April 10, 1961

Sprightly as springtime and just as welcome
is this solid hour of personal
service to the women of Detroit and
Southeastern Michigan.

"Consult Dr. Brothers" features the famous
psychologist and her highly-prized counsel on
problems of heart and home.

"Ed Allen Time" points the way to easy figure
control and more zestful living through simple,
living-room exercises. Handsome, clean-cut
Ed Allen is a great local favorite.

"Gateway to Glamour" spotlights beautiful
Eleanor Schano — an exciting authority on

face and fashions.

Here, indeed, is a woman's wonderland — sixty
marvelous minutes for selling everything she needs
for herself, her family, her home. Call now for
availabilities — either your PGW Colonel or your
WWJ-TV local sales representative.

Detroit, Channel 4 • NBC Television Network

WWJ-TV

NATIONAL REPRESENTATIVES: PETERS, GRIFFIN, WOODWARD, INC.

Associate AM-FM Station WWJ
Owned and Operated by The Detroit News

BROADCASTING, April 10, 1961

DO AGENCIES NEED A CZAR?

Senators disagree on form of agency supervision

Democratic and Republican members
of a Senate Judiciary subcommittee
agreed last week on the need for the
White House to oversee administrative
agencies. But they differed markedly on
the form and function that oversight
should take, with the majority recom-
mending a presidential office possessing
considerable responsibility.

Senators John A. Carroll (D-Col.),
chairman, Philip A. Hart (D-Mich.)
and Everett Dirksen (R-Ill.) were in
full accord, however, on a recommen-
dation for improving and speeding up
the decisional process of the FCC and
other regulatory agencies — permit agen-
cy members to delegate decision-making
so that they can concentrate on policy
matters.

These and other views of the Admini-
strative Practice & Procedure Subcom-
mittee based on hearings held last year,
were contained in separate majority and
minority statements circulated last week.
They are expected to be considered by
the full Judiciary Committee this week,
probably Thursday.

As envisaged in the majority state-
ment, the White House oversight func-
tion would be carried out by an Office
of Administration & Reorganization,
which would investigate trouble spots in
the administrative area, report their
causes to the President, provide the
agencies with management consultant
services and prepare reorganization plans
to increase the agencies' effectiveness.

No Conflict Seen ■ As Sens. Carroll
and Hart noted, this recommendation
is similar to that of present White House
Special Assistant James M. Landis, in
the report he submitted to President
Kennedy. The senators added, how-
ever, that unlike some congressional
critics of the report, they saw no "neces-
sary conflict" between the proposed
White House office and Congress or
the agencies themselves.

Furthermore, the Democrats not only
urged that the President's Conference
on Administrative Procedure be made
permanent but that it should be wedded
to the proposed Office of Administra-
tion & Reorganization through a joint
staff.

Dirksen Dissents ■ Sen. Dirksen dis-
sented from these recommendations,
seeing in them potential sources of fric-
tion between the President and Con-
gress. He would limit the President's
responsibility for oversight to review-
ing agency policymaking, determining
which policies are "not consistent with
the will of the people" and calling those
policies to Congress' attention.

The President, Sen. Dirksen noted,
should have no power to influence

cial skills, modernizing restrictive
statutes affecting lawyers in national
security positions, and clarifying the
right of citizens on tours of govern-

agency decisions. And the possibility
of such influence is implicit in the
White House agency proposed by the
majority, he added.

The Democratic subcommittee mem-
bers said case backlogs could be re-
duced by delegating decisionmaking to
hearing examiners, whose decisions
would be subject only to limited and
discretionary review by the agency mem-
bers.

Legislating Ethics ■ In the field of
ethics, the Democrats urged legislative
ratification of the power already pos-
sessed by the President to establish a
code of ethics for government employes.
Such legislation, they said, should spell
out the President's power to suspend or
remove employes who violate the code
and to prohibit others who violate the
code from representing clients before
federal agencies. They also recom-
mended legislation providing both crimi-
nal and civil penalties for those guilty of
making, or failing to disclose, improper
ex parte contacts with regulatory agen-
cy members.

Sen. Dirksen opposed both these legis-
lative recommendations. He said the
President should exercise any power he
has to establish an ethical code but that
it isn't in Congress' province to ratify
such an action. Regarding the proposed
ex parte legislation, Sen. Dirksen said
it is virtually impossible to define an
"improper" contact.

All three senators agreed that the
terms of commissioners should be
lengthened. The Democrats favored 10-
year terms. Sen. Dirksen, 15. The terms
now range from five to seven years.

Senators would revise
interest conflict laws

A Senate National Policy Machinery
Subcommittee report calls for over-
hauling and updating conflict-of-inter-
est statutes. The report says these laws
make extremely difficult the govern-
ment's task of recruiting outstanding
private citizens for important jobs.

Subcommittee Chairman Henry M.
Jackson (D-Wash.) said, "Both the
turndown and turnover rates among
top-level national security officials have
long been excessively high. Few busi-
nesses could avoid bankruptcy if the
turnover rate of their ranking officers
compared with that of the executive
branch."

The staff report's recommendations,
based on hearings last year, called for
consolidating present conflict-of-inter-
est laws, revising statutes to simplify
hiring temporary consultants with spe-

ment duty to participate in retirement
and insurance plans of their regular
employer.

Prof. Bayless A. Manning of the
Yale Law- School, a member of the
President's advisory panel on ethics in
government* helped prepare the report.
President Kennedy is expected to send
a message to Congress on this subject
shortly, but it is not known whether he
is preparing to submit legislation.

Orlando ch. 9 hearing
to revisit Influence 7

An ex parte drama which enjoyed its
premiere before the new-defunct House
Legislative Oversight Subcommittee will
be revived in FCC hearing May 22.

Witnesses to be called by the com-
mission figured prominently in 1958
Oversight testimony on the grant of
ch. 9 in Orlando, Fla. The case was
reopened by the FCC on court order to
determine whether behind-the-scenes in-
fluence had been brought to bear upon
the commisioners who granted the fa-
cility to WLOF-TV (Mid-Florida Tele-
vision Corp.). The losing applicant was
WORZ Inc., owned by Mrs. Naomi
Murrell (WKIS Orlando).

Key witness is expected to be William
H. Dial, Orlando attorney, and author
of "Dear Richy" letters said in the
Oversight testimony to be evidence of
off-the-record representations to former
Commissioner Richard A. Mack. Mr.
Dial did not represent Mid-Florida be-
fore the commission but was a personal
friend of Commissioner Mack.

Other witnesses, all of whom had
past or present financial interests in
Mid-Florida are: John Kluge, president
of MetroMedia; Donn Colee, Metro-
politan Broadcasting Co. vice president
and now general manager of its WTVH
(TV) Peoria' 111.; Joseph L. Brechner,
majority stockholder of WLOF-TV, and
Hyman Roth, Florida attorney for
WLOF-TV.

WORZ last week renewed its request
to the FCC to examine the journal or
diary of Commissioner Mack. It said
that although the diary contained per-
sonal as well as professional entries, it
was written on government time "in the
regular course of business." The com-
mission told WORZ in 1958 that the
papers were not in its possession but the
applicant's counsel said he has since
learned "informally" that the FCC has
the diary. He said that certain entries
in the diary "have an important bear-
ing upon the determination of the is-
sues in this hearing pursuant to the
court's remand."

68 (GOVERNMENT)

BROADCASTING, April 10, 1961

Only this label can assure you of Air Express priority service

Let's clear up a frequent misunderstanding: AlR EXPRESS is not a general term for all air cargo. It's
a specific air-ground shipping service: AlR EXPRESS Division of R E A Express. Many businessmen
learn this the hard way. They assume that the famous Air Express advantages of jet speed and door-
to-door service apply to all air shipping companies, ft just isn't so. There's only one way to be
sure your shipment is first on, first off, first there— via

all 35 scheduled U. S. airlines. Or gets kid-glove handling mm m mm^ mm TkJTgm* ^% f
throughout the U. S. and Canada. And that's to be sure t% CA f ft fc dd

it gets this label. If it doesn't . . . it's not AlR EXPRESS. . ,

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Philco is critical

of programming form

Philco Corp. commented last week
on the FCC's proposed revised program-
ming form by offering a different form
which it feels would provide the FCC
a better yardstick with which to meas-
ure promise vs. performance. Using
NBC's WRCV-TV Philadelphia as a
"horrible example" of how a broad-
caster can evade the spirit of the cur-
rent programming questionnaire, Philco
stated the proposed form would lead to
similar abuses. Philco last year filed an
application for the ch. 3 facility current-
ly operated by WRCV-TV.

Philco contended that the program
information now submitted is in-
sufficient for evaluation of program
promises or performance. The company
criticized the fact that types of program-
ming were not broken down by time of
broadcast. It made a chart of types of
programs carried by WRCV-TV and
claimed the bulk of religious, educa-
tional and agricultural programming
was broadcast between 1 a.m. and 8
a.m. Several of the programs which the
licensee described as "public service" in
its renewal application were broadcast
at an hour when a rating service said
"no sets in our sample were in use,"
Philco charged.

Another Philco complaint was that
the FCC telegraphed its punch in mak-
ing the dates from which it chose its
"composite programming week" too
predictable so that broadcasters knew
when they should put their best foot
forward and, after making a temporary
good showing for the FCC, they could
program anything they wanted the rest
of the time.

Philco recommended that types of
programming be broken down into two
time periods — 8 a.m.-l a.m. and 1 a.m.
to 8 a.m.; that "commercial interrup-
tions" and "live" programs be better de-
fined and that the "narrative" form of
setting forth programming proposals be
avoided. This was the method requested
by NBC and the NAB, Philco said. It
implied that this was desired by these
groups so they could evade the purpose
of the forms.

The Louisiana Assn. of Broadcasters
vigorously opposed the programming
proposal. It said self-regulation of the
broadcast industry should be allowed
without government intervention. It
stated the new form would be onerous
and time-consuming, particularly for
smaller stations. Plumping for local
control, the LAB claimed the local
broadcaster knew the requirements of
his area better than the person review-
ing his proposed program statement and
that the new form would tend to limit
program services to those required and

would discourage experiments with new
program concepts.

If the FCC is going to deal with pro-
gramming, it should issue a statement
of policy for programming and the re-
sponsibility for carrying out the policy
should remain clearly with the licensee,
LAB concluded.

Comments are due May 1, replies
May 10. .

Texas senatorial race
may have tv debate

KDUB-TV Lubbock, Tex., has in-
vited Sen. William A. Blakley and John
H. Tower, the remaining candidates for
Lyndon Johnson's vacant Senate seat,
to participate in a face-to-face political
debate free of charge.

In a telegram to both candidates,
W. D. (Dub) Rogers, president of West
Texas Television Network (KDUB-TV
Lubbock, KPAR-TV Abilene-Sweet-
water, KEDY-TV Big Spring and
KVER-TV Clovis, N. M.) said that the
debate would be from one half to one
hour in length; video taped or filmed;
and would be available to all Texas tele-
vision stations for shipping costs and the
furnishing of the raw tape.

The debate would be originated at the
studios of KDUB-TV or in the Lubbock
Municipal Auditorium. Mr. Rogers
made the offer in the interests of public
service.

Ground rules would be worked out
by the candidates and their representa-
tives, according to the plan advanced
by Mr. Rogers.

Allen pushes satellites
for global etv use

The United States should build and
operate its own radio and tv transmit-
ters, relay facilities and earth satellites
to broadcast throughout the world edu-
cational and cultural programs designed
to further "mutual understanding."

This was the proposal suggested
by George V. Allen, now head of the
Tobacco Institute and formerly director
of the United States Information
Agency, to Sen. J. William Fulbright
(D-Ark.), chairman of the Senate For-
eign Relations Committee.

Mr. Allen was one of a group of
witnesses testifying on Sen. Fulbright's
bill (S-1154) which would expand the
educational and cultural exchange pro-
gram between the United States and
other countries.

The former USIA director, now a
member of the executive committee of
the U.S. Commission for UNESCO, re-
minded the committee that in the future
it will be possible to "exchange" cul-
tural groups and activities via earth-
satellite tv.

70 (GOVERNMENT)

BROADCASTING, April 10, 1961

What makes RCA

FM Transmitters

better . . .

f you want the very best FM Transmitter available,
ou need not shop around. RCA FM Transmitters are
he finest built for broadcasting. They are designed
j the highest standards of quality in the industry.

Examine our FM Exciter, for example. Note espe-
ially its direct FM system. It is capable of producing
higher fidelity signal. Also, the RCA Exciter is
asier to tune— and keep tuned— than exciters using
ther modulation systems.

Why do RCA FM Transmitters cost more? Because
j;f our aim at RCA to always build the very best. This
uperior quality often shows up in small but vital
matures. Take the use of circuit breakers in the 1 KW
ICA FM Transmitter. Fuses could have been used,
•ut we think of the lost air time when fuses fail . . .
Ne include a harmonic filter of special design to
ssure the reduction of all harmonics to more than
.leet latest FCC requirements.

throughout the RCA FM Transmitter line you will

find that all tubes and components operate well
below normal safety factors. This greatly reduces
chance for component failure. It saves on maintenance
costs and helps keep the station on air.

Many more of these significant advantages add up
to the kind of quality that proves itself in year after
year of dependable operation. In addition, you'll
find that RCA Transmitters usually have higher
resale value . . .

Experience for yourself the quality that makes RCA
famous. There is a full line of RCA Transmitters
to choose from: 1 KW, 5 KW, 10 KW, 20 KW, and
on special order 25 KW or higher. Exciters and
multiplex subcarrier generators are also available —
along with a series of broadband antennas. Get the
complete story before you buy. Call your nearest
RCA Broadcast representative or write RCA Depart-
ment TB-22, Building 15-1, Camden, New Jersey.

RCA Broadcast and Television Equipment, Camden, New Jersey

The Most Trusted Name in Radio

RADIO CORPORATION OF AMERICA

A double boon for radio-tv news prestige

DESPITE BAD START, NEWSMEN APPROVE STATE BRIEFING

Some 500 radio and television news-
men went home from Washington last
week with a keener awareness of some
of the problems confronting the U. S.
government. For two full days, Mon-
day and Tuesday, they heard President
Kennedy, Secretary of State Dean
Rusk, Soviet expert Charles Bohlen and
other top policy makers discuss prob-
lems in Laos, Berlin, Cuba, the Congo.
Algeria and other places in an unprece-
dented and free-wheeling State Depart-
ment briefing.

The session — to be repeated for news-
paper and magazine editorial writers,
editors and columnists later this month
- — represented a State Department effort
to provide newsmen from all parts of
the country with the background neces-
sary for sound news evaluation. The
effort included a reception given by
Secretary Rusk Monday night, which
permitted the newsmen to mingle in-
formally with the officials participating
in the briefing sessions.

Last week's briefing, the first ever
held by the department, got off to a
shaky start when Secretary Rusk,
switching plans at the last minute, des-
ignated the conference as one for back-
ground only, with no information to be
attributed to any of the speakers. It
caused considerable grumbling among
the newsmen, some of whom traveled
from as far as Hawaii in the expectation
of gathering hard news for their local
stations.

But as the conference proceded, and
one top-level speaker followed another
to the rostrum and discussed official
U. S. thinking on foreign policy mat-
ters and then submitted to questions,
the newsmen appeared willing enough
to trade quotable quotes for such frank
appraisals.

The conference wasn't all off the rec-
ord, however. The newsmen's former
colleague, U. S. Information Agency
Director Edward R. Murrow, went on
the record to respond to a question con-
cerning his part in attempting to keep
the controversial Harvest of Shame doc-

umentary off the BBC.

Forgot ■ In what appeared to be an
effort to make amends to the radio-tv
newsmen, Mr. Murrow said he is still
opposed to government censorship, but
that in this case, he "forgot" he was a
government official and did what he
would have done had he still been em-
ployed by CBS.

He defended the documentary, which
he narrated, as "accurate." But he re-
peated his view that Harvest, dealing
with the plight of the migrant farm
worker, is not suitable for foreign broad-
cast. He said he doesn't believe foreign
viewers can be expected to realize that
the film does not represent "the full
spectrum" of agricultural workers in
this country.

The possibility that similar foreign-
policy briefings may be held in the
future was indicated by State Depart-
ment spokesmen. If the sessions are
considered valuable by those attending,
they will be put on a regular basis, per-
haps as often as twice a year, said one
official.

Initial reaction to last week's briefing
was favorable. In fact, the radio-tv
newsmen were doubly pleased — both
with the briefing and the recognition
that they are as important as news-
paper and magazine writers in dissemi-
nating news.

Bill Small, news director of WHAS-
AM-TV Louisville and chairman of the
Radio-Television News Directors Assn.,
said he will propose that his organiza-
tion commend the State Dept. for ac-
cording radio-tv newsmen such recogni-
tion and will urge that similar sessions
be held regularly or when warranted by
news developments.

Crosley opposes ch. 13 plea

WLWI (TV) Indianapolis last week
asked the FCC to strike from its records
the renewed request by WIBC in that
city for joint trusteeship of ch. 13.
WLWI, a Crosley station, now operates
on ch. 1 3 pending the outcome of a con-

test between the two for ch. 13. The
issue has had a turbulent history before
the commission and the courts (Broad-
casting, April 3).

WLWI said WIBC's allegations were
settled by the FCC in its denial of Sept.
28, 1958 and that WIBC in oral argu-
ment presented the allegations Jan. 26,

1959. "No permission to make addi-
tional representations on the merits has
been requested or secured by WIBC,"
according to WLWI.

FCC denies relevance
of Justice position

The Dept. of Justice's position on the
FCC's duty concerning consent decrees
in antitrust cases (Broadcasting, April
3) may sound good, but it has nothing
to do with the Philco case. So said the
FCC's reply last week to the Justice
Dept.'s memorandum submitted to the
U. S. Court of Appeals in Washington
in the three-year battle by Philco Corp.
against the 1957 renewal of NBC's
licenses for its Philadelphia stations.

The Justice Dept. enunciates a gener-
al policy which raises questions broad-
er than those involved in the Philco
case, the FCC said. Although Justice
maintains the commission must con-
sider consent decrees and no-defense
pleas concerning licensees when so re-
quested by challenging parties, the FCC
said last week that Justice only recently
gave Westinghouse Electric Corp. a
letter exonerating Westinghouse Broad-
casting Co. and its officials from respon-
sibility for electrical equipment price fix-
ing for which the parent company was
found guilty (Broadcasting, March
27).

In its ruling that there is insufficient
ground for a hearing on Philco's pro-
test, the FCC said, it did not under all
circumstances rule out consideration of
antitrust questions involving NBC.

NBC, intervenor in the Philco appeal,
plans to file its response to the Justice
Dept. memorandum this week.

Government briefs...

Amended act ■ A new and revised edi-
tion of the Communications Act, con-
taining extensive 1960 congressional
amendments, is available from the Gov-
ernment Printing Office for 50 cents.
Included are revisions up to Sept. 13.

1960, the Administrative Procedure Act,
the Judicial Review Act, and selected
passages from the Criminal Code per-
taining to broadcasting.

Supreme Court refusal ■ Deaf to pleas
for reconsideration, the U. S. Supreme
Court has refused to reopen its Jan-
23 decision upholding the right of the
City of Chicago to require the sub-

Landis wants FTC to issue interim orders on ads

The Federal Trade Commission
should be allowed to halt suspected
deceptive advertising pending a final
decision on the legality of the com-
mercial message.

This was suggested last week by
James M. Landis, White House aide
with the job of watching the regula-
tory agencies. In a speech to the
American Bar Assn.'s administrative
section, Mr. Landis said that under

present rules misleading advertising
can continue for two or three years
before a final determination is made
by the agency. Congress should per-
mit the FTC to issue interim orders,
just like the Civil Aeronautics Board
and the Interstate Commerce Com-
mission, Mr. Landis stated. Such
authority, he said, "is needed to deal
with exorbitant and untrue claims"
on tv and in newspapers.

72 (GOVERNMENT)

BROADCASTING, April 10, 1961

The Debbie Drake show

130-15 minute episodes of planned exercises, diet
suggestions, beauty tips and good health habits as
demonstrated by Debbie Drake, a leading authority
in the field of physical conditioning and physical
improvement . . .

.... acclaimed by sponsors, stations and press-
substantiated by ratings.

Debbie iP rake's success story

Already Sold To

WCR, BUFFALO
WNEW, NEW YORK CITY
KOOL, PHOENIX
KXTV, SACRAMENTO
KTLA, LOS ANGELES
KPRC, HOUSTON
WCAL, LANCASTER
WTVO, ROCKFORD
WXIX, MILWAUKEE
KCUN, TUCSON
WMCT, MEMPHIS
KENS, SAN ANTONIO
WLOS, ASHEVILLE
KROD, EL PASO
WKRG, MOBILE
WJXT, JACKSONVILLE
KSYD, WICHITA FALLS
WEHT, EVANSVILLE
WJBF, AUCUSTA
KGLO, MASON CITY
WFLA, TAMPA
WBRZ, BATON ROUGE
WMTV, MADISON

WSB, ATLANTA
WWL, NEW ORLEANS
WHBF, ROCK ISLAND
WWJ, DETROIT
WFAA, DALLAS
WISH, INDIANAPOLIS
WLBW, MIAMI
WDAU, SCRANTON
XETV, SAN DIEGO
WAVY, PORTSMOUTH
WRCP, CHATTANOOGA
WANE, FT. WAYNE
KATV, LITTLE ROCK
KZTV, CORPUS CHRISTI
WLBT, JACKSON
KHQA, QUINCY
WRBL, COLUMBUS
KLFY, LAFAYETTE
WJHC, PANAMA CITY
WRAL, RALEIGH
WALB, ALBANY
KSLA, SHREVEPORT
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your screening print to

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FILMS, INC

Charles McGregor
President

mission of motion pictures to police
officials before issuance of a license
(Broadcasting, Jan. 30). Requests
for reconsideration were filed by vari-
ous groups, including NAB, American
Newspaper Publishers Assn., Motion
Picture Assn. of America. Court was
split 5-4, with Chief Justice Warren
writing a stinging dissent.

Payola order ■ Alpha Distributing Co.,
New York record distributor, has con-
sented to a Federal Trade Commission
order prohibiting the firm from engag-
ing in payola unless public disclosure
is made that a disc jockey has been
paid for playing a record. The agree-
ment is for settlement only and does
not constitute an admission of violation.

MGM vs. KMGM ■ MGM has filed suit
in U. S. District Court in Albuquerque
against KMGM that city for infringe-
ment of copyright and unfair compe-
tition in the use of the "MGM" in the
station's call letters. The motion pic-
ture company asked for $25,000 dam-
ages and an order restraining the day-
timer (1 kw on 730 kc) from using
the three letters in its call.

Start of a trend? ■ The Securities &
Exchange Commission has amended its
rules to prohibit any employe from dis-
closing any information or showing any
document that is not a matter of public
record. This sanction formerly applied
only to investigations and examinations.
The new rule is one of the strongest
actions against outside contacts in any
regulatory agency.

U.S. station programs
may go well abroad-USIA

Locally-produced U.S. news docu-
mentaries and public affairs programs
dealing with such domestic subjects as
county fairs and city council meetings
may start showing up on television and
radio in Tanganyika, Teheran and other
distant points if plans now under con-
sideration by government officials jell.

An authoritative source said last week
that the U. S. Information Agency feels
local stations have an enormous amount
of film and tape in their files that the
agency could use in telling America's
story abroad.

As a result, it is believed USIA will
begin asking U. S. stations for the op-
portunity to use such material and any
future productions it considers suitable
for foreign broadcast. The networks
already have made a number of items
available to USIA, and local stations
occasionally send a film or a tape. But
this flow is considered nowhere near
enough.

It's understood that USIA officials
feel there is no such thing as a purely

"domestic story" — that the problems,
say, confronting a small town and how
they are solved can be of considerable
interest abroad. The USIA, according
to an official estimate, cannot match the
privately owned stations in telling these
"Americana" stories, either in terms
of the quality or the quantity needed.

It's understood, also, that the pro-
posed agency plan would not undercut
efforts by domestic broadcasters to sell
their wares abroad. The agency is inter-
ested in presenting the locally-produced
programs in out-of-the-way areas of
Asia, Africa and Latin America which
would not ordinarily constitute com-
mercial markets.

FCC warns stations on
filing applications late

The FCC displayed a touch of ill
temper last week and told applicants
that late filing of documents will not be
permitted.

The warning was brought about as
explanation of the commission's action
in accepting a late filing for an am
station in Spring Valley, N. Y. The
FCC pointed out it would be severe
with applicants seeking to file late and
have the application accepted on a nunc
pro tunc basis (retroactive to the date
it was due). It accepted the Spring
Valley filing because it was virtually
complete when turnd in, but warned it
would not take inadvertent failure to
file by an attorney, consulting engineer,
etc., as an excuse. It underlined that
the deadline for filing is 5 p.m. and
that the FCC secretary's door will be
locked at that time.

In line with its policy, the FCC af-
forded KTAG-TV Lake Charles, La.,
15 days to file under oath its excuse
for a late filing of a protest to the
FCC's grant to move the transmitter
of KPAC-TV Port Arthur, Tex. The
commission had dismissed KTAG-TV's
protest Nov. 23, 1960, but the Court
of Appeals ruled that the FCC had
discretion to permit KTAG-TV to make
amends.

'City of Hate' suit quashed

Indictments against Pat Michaels, tv
newscaster, and others, including sev-
eral city officials of Elsinore, Calif., for
alleged conspiracy to commit slander
on Mr. Michaels' City of Hate broad-
cast on KTLA (TV) Los Angeles, were
squashed by Superior Court Judge Mer-
rill Brown in Indio, Calif. Judge Brown
said he felt the identity of the persons
allegedly defamed was not made clear
enough. At the time of the broadcast
(Dec. 11, 1959), Mr. Michaels was a
member of the news staff at KTLA.

FTC may call off dog
in last payola cases

The Federal Trade Commission crack-
down on payola is coming to an end.
FTC lawyers last week petitioned for
dismissal . of four complaints on the
ground that the time and money in-
volved in prosecuting the complaints
would serve no good purposes since
Congress has amended the Communi-
cations Act to bar such practices.

They also said some of the prac-
tices to which the FTC took exception
(gifts of single records or record li-
braries) have been made legal by legis-
lation.

The petition to drop the charges was
filed in complaints against Dot Rec-
ords Inc., Hollywood; Columbia Rec-
ords Sales Corp. and Columbia Records
Distributors Inc., New York; Capitol
Records Distributing Corp., Hollywood,
and Interstate Electric Co., New Orleans.

If the motion is accepted by the
FTC examiner, and the commission as
a whole concurs, it is expected that
similar charges against the following
also would be dropped:

Decca Distributing Co., Roulette Rec-
ords Inc. and Bigtop Records Inc., New
York; Chess Record Corp., Argo Rec-
ord Corp. and Checker Record Co.,
affiliated companies, and Apex Produ-
cing Corp., Chicago; Mutual Distribu-
tors Inc., Boston, and Era Records,
Hollywood.

The FTC issued 103 complaints, in
a campaign that began in December
1959, charging unlawful and unfair
payments by record makers or distribu-
tors to radio and tv disc jockeys and
others. Since then 92 companies have
signed consent order.

FCC seeks more bids on
New York uhf experiment

In further moves to get New York's
uhf experiment on the air, the FCC
has issued a "request for quotations" on
two more phases of the experiment.
One involves establishing a statistically
valid system of random selection of
typical locations for placement of uhf
receivers to receive the experimental
signals.

This will include the selection, inves-
tigation and obtaining permission for
temporary installation of the sets and
for the measurement of field strength
within dwellings and on rooftops. An
average of 500 such locations will be
selected each month during the 10
months of operation.

The commission also has requested
quotations for measuring vhf and uhf
tv signals with hand-carried equipment
at 5,000 different locations. Contractors
interested in bidding for either phase

74 (GOVERNMENT)

BROADCASTING, April 10, 1961

WHAT

HAPPENED

MAIN
STREET ?

The horse and buggy are long gone from Main
Street. And so are the sun-faded merchandise
in the shop windows, the slow-moving stock on
the shelves, the bulk foodstuffs, including the
celebrated cracker barrel . . . The tremendous
strides made by motor transport in providing
overnight service for communities hundreds of
miles from metropolitan centers have brought
to Main Street a new way of life. Now, in the
smallest of towns across the land, you can buy
from the same broad range of high quality
merchandise— in all lines— available to the city
dweller. Thanks to trucks, the corner store on
Main Street offers the same shopping satisfac-
tion as the big downtown department store.
And remember — "Main Street" includes the
thousands of bright and shining shopping
centers— wherever they may be located— all over
America.

AMERICAN TRUCKING INDUSTRY

American Trucking Associations, Inc., Washington 6, D. C.

THE WHEELS THAT GO EVERYWHERE

BROADCASTING, April 10, 1961

must submit their proposals to the FCC
by April 21. A request for bids looking
toward installing the uhf receivers was
issued earlier (Broadcasting, March
20).

The FCC last week...

■ Granted the petition of the Federal
Communications Bar Assn. to intervene
as amicus curiae in the Laurel-Inter-
urban Broadcasting drop-out proceed-
ings. It limited FCBA's participation
to the filing of comments on interpreta-
tion of the newly revised rules govern-
ing drop-outs and payoffs (Sec. 311
[c]). FCBA had been interested in the
precedent-setting aspects of the case
(Broadcasting, March 20, Jan. 30).
The commission dismissed as moot the
joint request for review of the chief
hearing examiner's ruling disallowing
reimbursement of the withdrawing ap-
plicant; petition for review by the
Broadcast Bureau and petition for in-
structions filed by Laurel (Milt Grant
and James Bonfils).

■ Was asked by WIRL-TV Peoria, 111.,
(ch. 8) to ignore the request to ex-
pedite oral argument filed by all five
applicants for ch. 8 Moline, 111.
(Broadcasting. April 3). WIRL-TV
is awaiting outcome of the FCC's move
to make Peoria-Springfield all-uhf.
Terming itself a veteran of "one of the
most bitter and longest hearings in the
history of the commission," the station
said it had won its vhf channel "the
hard and American way" and the
Moline applicants were putting pressure
on the FCC to move the channel there
and hold hearings on it before the de-
intermixture in Peoria had been settled.

■ Invited comments by May 17 on a
proposal to change its am rules to de-
lete the 30:1 ratio pertaining to inter-
ference between stations 20 kcs apart.
Instead the FCC would rely on the
2 mv/m and 25 mv/m overlap provi-
sions of the rules to prevent degrada-
tion of service when it licenses new am
outlets. The commission has found
that if overlap provisions are observed
in these cases interference is not great
enough to warrant denying an applica-
tion.

■ Appointed Chief Hearing Examiner
James D. Cunningham to preside in
further hearings on ch. 12 Jacksonville,
Fla. The FCC reopened the record for
further hearing on its own motion July
29, 1960, after studying the hearings
before the House Legislative Oversight
Subcommittee which made reference to
possible ex parte representations made
during the course of the original FCC
hearing. WFGA-TV now operates ch.
13. Other applicants were the City of
Jacksonville and Jacksonville Broad-

casting Corp. A similar rehearing has
been set for May 22 on Orlando, Fla.,
ch. 9.

■ Shifted ch. 15 from Richland Center,
Wis., to Madison and assigned ch. 76
to Richland Center. At the same time
it permitted WMTV (TV) Madison to
operate on ch. 15 instead of ch. 33.
Commission also asked for comments
by May 5 on a proposal made by Blythe
Telecasting Co. to assign ch. 34 to
Blythe, Calif., as a drop-in, and denied
a petition by KVLS (TV) (ch. 13)
Flagstaff, Ariz., for rulemaking to sub-
stitute ch. 4 for ch. 13 in that city.

■ Received comments on its proposed
revised programming section on appli-
cations from Lauren A. Colby' Wash-
ington attorney. Mr. Colby argued
that broadcasters need simplified forms,
not more complicated ones; that the
questions reflect proposed definite
FCC views on what constitutes good
and bad programming; that the ques-
tions are based on obsolete concepts
from the 1946 Blue Book; that the
form is ambiguous. A. Robert Hoff-
man heartily approved the proposal and
took issue with the contention of Com-
missioners Hyde and Craven that the
FCC should not interfere with pro-
gramming. Three weeks ago time for
comments and replies was extended to
May 1 and May 10, respectively, on
request of NAB.

■ Was asked by KWK St. Louis to re-
consider its denial of a bill of particu-
lars on why it has instituted license
revocation proceedings against the sta-
tion (Broadcasting, Feb. 27). KWK
insisted its request for the bill was not
a "rehash" of former arguments, as
the Broadcast Bureau had charged. It
said that for the FCC to proceed with
the hearing now would be unfair and
in violation of the Administrative Pro-
cedures Act. It claimed it had already
been severely punished by the loss of
advertising revenue in the "tens of thou-
sands of dollars" as a result of unfav-
orable publicity published in St. Louis
papers and the trade press and ex-
ploited by rival stations.

■ Was requested to add ch. 13 to Wor-
cester, Mass., at substandard spacing
and institute proceedings to show cause
why WWOR (TV) (ch. 14) there
should not operate on that channel.
Springfield Television Corp (WWOR,
WWLP [TV] Springfield, Mass. and
WRLP [TV] Greenfield-Keene-Brattle-
boro) made the request on grounds that
the number of vhf station signals re-
ceived in Worcester has increased, mak-
ing it difficult for a uhf station to com-
pete. Worcester is now assigned chs.
14 and 20.

■ Amended the tv table of assignments
by substituting ch. 52 for ch. 44 in

Vincennes, Ind., ch. 44 for ch. 52 in
Princeton, Ind., and ch. 81 for ch. 60
in Washington, Ind. Purdue U. asked
for the changes to eliminate any possi-
ble interference with its Stratovision
station operating on ch. 76 from an
airplane over Montpelier, Ind.

■ Chief Hearing Examiner James D.
Cunningham granted the petition of ch.
67 WNOK-TV Columbia, S. C, to dis-
miss its application for ch. 25 there.
This action leaves First Carolina Corp.
as the sole applicant for a new tv sta-
tion on ch. 25 Columbia. First Caro-
lina principals are Phil E. Pearce, Ged-
dings H. Crawford, Jr., John W. Hug-
gins (16 2/3% each), and Henry F.
Sherrill (11 2/3%).

■ Denied the petition of Rankin Fite
and Robert H. Thomas for rulemaking
to allocate ch. 2 for commercial use in
Hamilton, Ala. The channel is now re-
served for educational use in State
College, Miss., and Nashville, Tenn.
The petitioners had suggested that ch.
30, Nashville, be reserved for educa-
tional rather than commercial use as
it is now.

■ Permitted Greene County Broadcast-
ing Co. to reimburse Norman Thomas
in return for dismissal of his application
for an am station in Greenville, Tenn.
Greene's application for a station on
1450 kc, 250 w, remains in hearing
status. Greene will pay Mr. Thomas
$2,500.

$5,667 question raised
in Wisconsin station sale

Sale of an am construction permit
was set for hearing by the FCC in a
5-2 vote last week because an apparent
discrepancy between the expenditures
of the sellers and the sale price raised
the question of trafficking to the ma-
jority of the commission. Commission-
ers Robert E. Lee and Rosel H. Hyde
voted that the sale be approved.

Kenneth S. Gordon and Walter J.
Teich were granted WERL Eagle River,
Wis., a 1 kw daytimer, in June 1960.
They filed to sell the permit in February
1961. Mr. Gordon is manager of KOEL
Oelwin, Iowa; Mr. Teich manages
KDTH Dubuque, Iowa. They said man-
agerial duties would not allow them
time to run WERL.

They listed their equity in the station
as $14,333. The sale price to Eagle
River Broadcasting Co. was $20,000.
The commission raised a question about
the difference in view of the short peri-
od they had held the permit. Appended
to the sale application is a listing of
Messrs. Gordon and Teich's additional
expenses — $1,533 in engineering fees:
$2,600 in legal fees and $1,423 for
travel.

76 (GOVERNMENT)

BROADCASTING, April 10, 1961

Noul -Avai£ab£e<f

New Sing Along

"More Sing Alongs "

AUDITION TAPES NOW AVAILABLE

INCLUDED ARE TUNES LIKE THESE:

"SAINTS GO MARCHIN' IN" "GLOW WORM"

"CLEMENTINE" "AFTER THE BALL"

RUSH!

PRODUCTION BACK LOG WILL
BUILD UP QUICKLY ON THIS
NEW SING ALONG SERIES. BE ONE OF
THE FIRST TO GET THEM ON THE AIR.

Sing Along Jingles are sweeping the Sing Alongs are hot! CUSTOMIZED

country! . . . Over three hundred top FOR YOUR STATION-YOUR SOUND!

rated stations now on the Sing Along They fit any stations programming!

band wagon . . . Several national ad- Professionally written and recorded,

vertisers using the Sing Along format Immediate delivery guaranteed,
for major campaigns in radio and TV.

WRITE, WIRE OR CALL TODAY FOR FREE AUDITION.

<l3 6238 LAKESHORE DRIVE DALLAS 14, TEXAS

Taylor 4-2646

BROADCASTING, April 10, 1961

RADO

KBIG minutes travel farther with "com-
pact" economy-, only 380 per 1000 listen-
ing homes in metropolitan Los Angeles
(1960 Cumulative Pulse). San Diego, San
Bernardino, and 231 other vital Southern
California markets are free! No other
station covers so much for so little.

740 kc/10,000 watts
Radio Catalina for all Southern Calif:

JOHN POOLE BROADCASTING CO., INC.

6540 Sunset Blvd., Los Angeles

National Representative: Weed Radio Corp.

atWGY...

being listened to
rather than just
being heard is the
difference between
selling and not
selling. People
listen to WGY
because they like
WGY PERSONALITY
PROGRAMMING.
That's why WGY
will sell for you
in Northern New
York and Western
New England. 982-20

REPRESENTED NATIONALLY BY
HENRY I. CHRISTAL COMPANY

WGY

810 KC,
50 KW

EQUIPMENT & ENGINEERING

A RE-EVALUATION OF SPACE

White House studying basic U. S. policy on how
to handle private space communications

A GENERAL ELECTRIC STATION
ALBANY • SCHENECTADY • TROY

The basic policy of the United States
concerning how to handle space com-
munications is being re-evaluated at
the White House and will be the sub-
ject of a hearing in Congress.

This is considered the meaning of
President Kennedy's revised space
budget in which he deleted a previous
item of $10 million estimated to be re-
turned to the Treasury Dept. from
private users of government space
launching facilities for communications
satellites.

The space budget, submitted to Con-
gress late last month, called for $1.05
billion for the National Aeronautics &
Space Administration. This is an 8.5%
jump over the Eisenhower budget sub-
mitted in January.

James E. Webb, director of NASA,
explained that the change in the admin-
istration's thinking respecting the use
of private satellites for global commu-
nications was "simply to postpone, until
we know more than we know today,
the real decision as to how this new
result of space sciences and technology
can be most usefully applied."

He said that it was unfair to ask
communication firms to spend that kind
of money on a project which is still in
its inception. He added that there were
a number of factors, including risks and
the costs of failures on launch, that had
not been taken into account or were too
uncertain to be determined at this time.

FCC Into Picture ■ Only two weeks
ago the FCC issued a call for comments
on what the policy of the United States
should be in owning and operating sat-
ellite communications systems (Broad-

casting, April 3). Replies were asked
by May 1.

The FCC inquiry only applies to
civilian usage. Also involved in the
policy question, it is understood, are
other agencies of the government, in-
cluding the military. One great prob-
lem, according to some sources, is the
question of reliability. Present satellites
have a life of two to three months, and
this would not be economic for com-
mercial operation.

House Hearing ■ The "early use" of
space for tv and telephone transmission
— and the role of private industry in
this field — will be . explored by the
House Science & Astronautics Commit-
tee in a public hearing later this month.

Chairman Overton Brooks (D-La.)
said the committee wants to determine
how space communications research al-
ready conducted can be made to "pay
off." He said private companies inter-
ested in this subject will be invited to
appear at the hearing, due to begin
possibly in a week or so.

It is understood that frequency allo-
cations and means of financing a space
communications system will also be
considered.

Meanwhile, Rep. Chet Holifield CD-
Calif.) has attacked the American Tele-
graph & Telephone Co. for what he
said were its efforts to gain a complete
monopoly of the space communications
field. In a speech inserted in the Con-
gressional Record, he said if AT&T is
successful in this, "it would add fuel to
the fire that the U.S. worldwide com-
munications satellite program is de-
vised to enrich the private communica-

Set sales climb up from January low

Radio and tv set production and
sales for February climbed back
from a dip in January, the Electronic
Industries Assn. reported last week.

But cumulative figures for both re-
main below the comparable produc-
tion and sales figures of a year ago.
The figures:

Period
Jan.-Feb., 1961
Jan.-Feb., 1960

Jan.-Feb., 1961
Jan.-Feb., 1960

PRODUCTION
Tv

812,353*
1,029,947

SALES
852,073
1,098,540

Radio
2,205,102**
2,798,156

1,246,908***
1.414,867

* Includes 49,784 tv receivers with uhf.

**Includes 695,109 auto radios, and 91,778 fm sets.

***Excludes auto sales.

BROADCASTING, April 10, 1961

New frontiers for Copper

This is a representation of the molecular structure of
a copper crystal — copper atoms arranged in a "face-
centered cubic lattice."

From this neat atomic geometry and the nature of the
copper atom itself stems copper's unique usefulness.
These are the fundamental reasons why copper and its
alloys combine to best advantage a range of physical
properties — such as high thermal and electrical con-
ductivity — not found in any other group of commercial
metals. >.

It is an appropriate symbol for the new frontiers of
progress at Anaconda — accelerating efforts to put
copper to work in solving an ever greater variety of
problems in industry ... to discover new uses ... to
create new products.

Anaconda's fabricating companies— Anaconda Amer-
ican Brass Company and Anaconda Wire & Cable Com-
pany — are rapidly expanding programs of research,

BROADCASTING, April 10, 1961

development, and application services. In addition, The
Anaconda Company is participating with other pro-
ducers in the Copper Products Development Associa-
tion, which is working on a variety of long- and
short-range research projects. One, for example, is
nontarnishing copper and brass. Others involve modi-
fication of the copper atom itself to create radically
new properties.

Anaconda, through its development of new mines
and the modernization of existing facilities, is contribut-
ing assurance to the free world of an adequate supply of
copper to meet any normal requirement. The Anaconda
Company, 25 Broadway, New York 4, New York.

61188A

AnacondA

tions interests rather than to benefit
the people of the world."

International Cooperation ■ A coop-
erative space communications program
among the U. S., England and France
has been arranged, it was announced
last week. The program, made public
by NASA, calls for the establishment
of ground stations in England and
France to transmit multi-channel tele-
phone, teletype and tv signals via com-
munications satellites to be orbited by
the U. S. in 1962 and 1963.

NASA plans to launch a series of
low-altitude, active repeater communi-
cations satellites in 1962 (Project Re-
lay), and a series of rigidized, passive
satellite balloons in 1963 (Project Re-
bound).

ABC-TV has new system
for ending tv roll-over

Utilizing ultra precise measurement
of time, a new ABC engineering devel-
opment promises an end to roll-over
and picture instability that results when
ABC-TV makes quick switches between
cross-country origination points. The
signal synchronizing system also is said
to hold worldwide importance with the
growth of international television. More
immediately, it will be used to achieve
heretofore impossible visual effects.

The new switching system will utilize
the U. S. government's universal time
signal which is transmitted around the
world on very low frequencies and is
already used by space scientists and

labs throughout the world.

The system will first be put into op-
eration between ABC-TV's New York
and Los Angeles telecasting facilities.

Fairchild to expand overseas

Fairchild Camera & Instrument Corp.,
Syosset, Long Island, N. Y., has an-
nounced expansion of its overseas mar-
keting organization with the redesigna-
tion of its DuMont International Divi-
sion as Fairchild International Division.

The Fairchild International Division
will market product lines of other Fair-
child divisions and subsidiaries, includ-
ing products of the Allen B. DuMont
Laboratories divisions. Headquarters
will remain in New York. Ernest A.
Marx is general manager.

PROGRAMMING .

TWO SPORTS DEALS SIGNED

NBC pays $1.2 million for pro football playoffs
in 1961-62; ABC $2 million for 20 world events

New contracts for broadcast rights to
sports events or exhibitions involving
two networks and totaling more than
$3 million were disclosed last week.

NBC reported purchase of tv and

radio rights to both the 1961 and 1962
National Football League championship
playoff games for $1,230,000, an amount
believed to be the highest ever paid for
broadcast rights to any single sports
event. The contract amounts to $615,-
000 for each of the two championship
games, estimated to be more than three
times as much as NBC paid to telecast
last year's title game. CBS, Sports Net-
work Inc. and the TelePrompTer Corp.
also made bids for the contests, which
NBC has telecast since 1955.

In the other development, ABC an-
nounced plans for a series of 20 top
amateur and professional sporting events
from all over the world (Broadcasting,
Feb. 20). Entitled ABC's World of
Sports, the programs will run from 90
minutes to 2Vi hours each, starting with
a live presentation of parts of the Penn
relays at Philadelphia and the Drake
relays at Des Moines on April 29. The
network already has sold portions of the
series, which will cost approximately
$2 million, not including time charges,
to R. J. Reynolds Tobacco Co., through
William Esty Co., New York, and Gen-
eral Mills Inc., represented by Knox
Reeves Advertising Inc., Minneapolis.

The ABC series is scheduled for late
Saturday afternoon to avoid direct com-
petition for the sports tv audience (Sat-
urday afternoon major league baseball
games are presented on other net-
works). Several events in the series
will be produced live and the remainder
video taped and presented on the air as
soon as possible after they take place.

Other top events that will be covered
include the LeMans International Grand
Prix sports car race, the National AAU

track & field championship, the British
open golf championship, and the Na-
tional AAU swimming and diving meet.

COLORCAST I NG

Here are the next 10 days of network
color shows (all times are EST).
NBC-TV

April 10-14, 17-19 (6-6:30 a.m.) Conti-
nental Classroom (modern chemistry),
sust.

April 10-14, 17-19 (6:30-7 a.m.) Conti-
nental Classroom (contemporary math),
sust.

April 10-14, 17-19, (10:30-11 a.m.) Play
Your Hunch, part.

April 10-14, 17-19 (11-11:30 a.m.) The
Price Is Right, part.

April 10-14, 17-19 (12:30-12:55 p.m.) It
Could Be You, part.

April 10-14, 17-19 (2-2:30 p.m.) The Jan
Murray Show, part.

April 10-13, 17-19 (11:15 p.m.-l a.m.)
The Jack Paar Show, part.

April 12, 19 (8:30-9 p.m.) The Price Is
Right, Lever through Ogilvy, Benson &
Mather; Speidel through Norman, Craig &
Kummel.

April 19 (9-10 p.m.) Perry Como's Kraft
Music Hall, Kraft through J. Walter
Thompson.

April 13 (9:30-10 p.m.) The Ford Show,
Ford through J. Walter Thompson.

April 14 (9-10 p.m.) Bell Telephone
Hour, AT&T through N. W. Ayer.

April 15 (10-10:30 a.m.) The Shari
lewis Show, Nabisco through Kenynn &
Eckhardt.

April 15 (10:30-11 a.m.) King Leonardo
and His Short Subjects, General Mills
through Dancer-Fitzgerald-Sample.

April 15 (7:30-8:30 p.m.) Bonanza, RCA
through J. Walter Thompson.

April 16 (6-6:30 p.m.) Meet the Press,
co-op.

April 16 (7-8 p.m.) The Shirley Temple
Show, RCA through J. Walter Thompson.
Beechnut through Young & Rubicam.

April 16 (9-10 p.m.) The Chevy Show,
Chevrolet through Campbell-Ewald.

April 17 (9:30-10 p.m.) Concentration,
P. Lorillard through Lennen & Newell.

atWGY...

being: listened to
rather than just
being heard is the
difference between
selling and not
selling. People
listen to WGY
because they like
WGY PERSONALITY
PROGRAMMING.
That's why WGY
will sell for you
in Northern New
York and Western
New England. 98220

REPRESENTED NATIONALLY BY
HENRY I. CHRISTAL COMPANY

810 KC,
50 KW

WGY

A GENERAL ELECTRIC STATION
ALBANY • SCHENECTADY • TROY

BROADCASTING, April 10, 1961

get the word

Emery Air Freight is used regularly to ship film, transcriptions, and scripts of Canada Dry commercials
to stations all over the country to meet program deadlines. Emery Air Freight gives same day or over-
night delivery anywhere in the nation. Plan now to take advantage of the speed and reliability of Emery
by specifying "Ship Emery Air" on your shipments. Find out how much faster Emery can deliver to any
point in the nation by calling your local Emery man, or write ...

EMERY AIR FREIGHT

801 Second Avenue, New York 17, New York

Offices in all principal cities.

1961'S BIG RADIO-TV NEWS STORY

World-wide audience will see and hear Eichmann trial

The Adolf Eichmann trial, which be-
gins tomorrow (Tuesday) in Jerusalem,
will probably be the biggest communi-
cation^ news story of the year. No
courtroom drama in history will be
seen and heard by more people. This
is in keeping with the official Israeli
view that the trial of the former S.S.
Colonel, charged with major responsi-
bility in the Nazi crimes that killed
more than six million European Jews
during World War II, is necessary to
remind the world exactly what hap-
pened under the Hitler regime. The
broadcasting industry, after months of
negotiations and preparation, is geared
to bear a major portion of this com-
munication's responsibility.

More than a dozen pre-trial programs
that have helped place the event in
perspective have already been aired.
Over the past weekend for example,
NBC-TV presented a half-hour trial
preview narrated by Frank McGee;
Metropolitan Broadcasting explored the
ethical and human issues involved on
its A Way of Thinking series and fol-
lowed it with a repeat telecast of Re-
member Us, a documentary on Nazi
concentration camps; ABC-TV televised

aiWGY...

being listened to
rather than just
being heard is the
difference between
selling and not
selling. People
listen to WOY
because they like
WOY PERSONALITY
PROGRAMMING.
That's why WGY
will sell for you
in Northern New
York and Western
New England. 982-20

REPRESENTED NATIONALLY BY
HENRY I. CHRISTAL COMPANY

WGY

810 KC,
50 KW

A GENERAL ELECTRIC STATION
ALBANY - SCHENECTADY - TROY

82 (PROGRAMMING)

Israel and Eichmann, an attempt to
assess Jewish feelings just prior to the
proceedings; and NBC-TV carried an
hour's debate on the trial on The Na-
tion's Future. Special network pro-
grams, in addition to daily video-taped
highlights of the trial, still forthcoming,
include "Engineer of Death: The Eich-
mann Story," which will be rebroadcast
on Circle Theater (April 12, CBS-TV,
10-11 p.m., EST); Walter Cronkite's
trial report on Eyewitness to History
(April 14, CBS-TV, 10:30-11 p.m.,
EST) ; and "I Remember" on ABC-TV's
Close-Up series (April 14, 10:30-11
p.m., EST).

Tv's role in carrying the day-by-day
coverage of the trial proceedings, ex-
pected to last 14 weeks, will be dom-
inated by Capital Cities Broadcasting
Co. (WROW-AM-FM and WTEN [TV]
Albany, N. Y.; WTVD [TV] Durham,
N. C. and WPRO-AM-FM-TV Provi-
dence, R. I.). A publicly owned com-
pany that lists broadcaster Frank Smith
and commentator and adventurer Low-
ell Thomas as its principal stockholders,
Capital Cities was granted exclusive
video tape and film rights to the trial
by the Israeli government last Nov. 8.
The Israelis, who do not have tv of
their own, were afraid that given a
carte blanche invitation, the tv net-
works would over-tax the limited court-
room facilities.

Upon learning they would be wholly
dependent upon Capital Cities for cov-
erage of the trial, the networks pro-
tested loud and strong. They argued
that tunneling all tv and film on the
trial through one firm violated a prin-
ciple of free dissemination of news.
For months they carried on stormy and
somewhat tenuous negotiations with
Capital Cities which concluded as re-
cently as March 31 with the signing of
a participating pool coverage agree-
ment. It provides each network with
one hour's taped highlights from the daily
proceedings in return for a flat fee of
$50,000 per network (At Deadline,
March 27).

Milton Fruchtman, executive produ-
cer for Capital Cities, the man who
convinced the Israeli government that
video tape equipment would not inter-
fere with the dignity of the court, will
be in charge of video tape and film
operations. He will use four Marconi tv
cameras which will shoot from an over-
head balcony to avoid reflections from
the three-inch, bullet-proof, glassed-in
"isolation booth," from which Eichmann
will face his accusers. In addition Mr.
Fruchtman will employ two Ampex
Videotape machines which will record
each day's complete proceedings. The

Metropolitan's plans

Telford Taylor, pre-World War
II general counsel of the FCC,
will be Metropolitan Broadcasting
Co. commentator during the Eich-
mann trial in Israel. Mr. Taylor
was chief U. S. prosecutor during
a portion of the Nuremberg trials.
At present he is a lawyer in New
York, specializing in corporation
law. Marty Weldon, of Metropol-
itan, will be the group's news
voice during the trials. He left
April 5 for Israel.

machines, cameras and the personnel to
operate, install and maintain this equip-
ment are all the responsibility of Capi-
tal Cities.

The Israeli's, at a cost of $1 million,
have built facilities to accommodate the
560 newsmen who have been accredited.
Press, radio and tv reporters will occupy
475 of the more than 750 seats in the
courtroom. Their less fortunate col-
leagues will view proceedings via closed
circuit tv piped into the main news-
room in the basement of the courthouse.
This room will also contain many audio
"taps" with simultaneous English, French
and German translations. In the court-
room itself, multilingual translations of
the proceedings, utilizing a system simi-
lar to the one used at the U.N., will be
available in Hebrew, French, German
and English. As another concession to
its desire for full world dissemination
of the proceedings, the government has
suspended its usual censorship restric-
tion on all outgoing news copy.

Details of how radio and tv will cover
the actual day-by-day reporting of the
trial are as follows:

Radio Coverage ■ While not as am-
bitious as its sister medium in pre-trial
coverage, radio will have a distinct ad-
vantage in the daily reporting. Trial
proceedings are expected to start each
day, except Saturday, at approximately
10 a.m., Israeli time, and will terminate
no later than 7 p.m. (3 a.m. to noon,
EST) . There will be a three-hour break,
per local custom, between morning and
afternoon sessions.

Kol Israel (the state broadcasting
system) is providing radio facilities in
the basement of the courthouse, which
was built specifically for this trial (it
will later become a community-center
theater). Because the United Arab Re-
public still considers itself at war with
the Jewish nation, there are no avail-
able land-lines connecting Israel with
the rest of the world. As a result Israel
has put up three direct-linking radio
circuits to London, in addition to their
regular Tel Aviv to London circuit.

Most radio operations plan to capi-

BROADCASTING, April 10, 1961

NOTICE TO EDITORS— For more than 30 years, Metropolitan
Life has sponsored advertising messages on national health and
safety. Because of public interest in the subject matter of these
advertisements, Metropolitan offers all news editors (including
radio news editors) free use of the text of each advertisement in

this series. The text may be used in regular health features,
health columns or health reports with or without credit to Metro-
politan. The Company gladly makes this material available to
editors as one phase of its public-service advertising in behalf
of the nation's health and safety.

Probing the Secrets of Cells— to advance the fight on Cancer

Discoveries in cytology — the science of
cells — have revealed some of the inner-
most secrets of cells. When scientists
finally learn why healthy cells become
malignant and how to halt their dis-
orderly growth, they will have the key
to cancer.

Already, the study of cells has given
us new weapons against some forms of
cancer. In fact, one of the most impor-
tant advances in recent years is the dis-
covery that one of the leading types of
cancer in women can be diagnosed in

its very earliest stages.

This is done by the simple and pain-
less removal of cells for study under
the microscope. If cells which may be-
come cancer are present, the test can
spot them as much as five to ten years
before they become dangerous— or
long before they begin their destructive
invasion of normal body tissues.

Thanks to this test— known as "the
Pap smear" or the Papanicolaou test—
the type of cancer that it reveals is
about 100 percent curable if detected

early enough. Every woman past the
age of 25 should have this test every
year as a part of her regular physical
examination. Most physicians can now
make the test.

Though the outlook for the control
of some types of cancer is steadily im-
proving, you are still the first line of
defense against this disease. For ex-
ample, you should know the seven
danger signals that warn of cancer.
Should one of them occur, go to your
doctor promptly and rely on his advice.

Metropolitan Life

INSURANCE COMPANY

A MUTUAL COMPANY
1 Madison Avenue, New York 10, N. Y.

BROADCASTING, April 10, 1961

THE

LIGHT

■ ^ ■

THAT

NEVER

FAILS

: 1

LEEDS, UNGER SHOW PAY TV SYSTEM

NTA-HEC wire system negotiations active in several cities

talize on their natural time advantage
over other communications media by
expanding their facilities to give the
Eichmann trial as big a play as the
news warrants. MBS, for one, will air
trial developments throughout the morn-
ing and afternoon schedules with George
Brown, WOR New York news director
and correspondent Leonard Whartmen,
providing on-the-spot commentary.

Tv Coverage ■ Because of the time
differential, tv usually will be a day
behind the running story. A complete
tape recording of each day's happenings
will be provided by Capital Cities in
Jerusalem. Highlights will be selected
by William Corrigan of CBS (the joint
editorial representative of the networks) ,
and then jet-flighted to New York. The
administrative and technical arrange-
ments for distribution of the tape will
be handled by all three networks on a
three-week rotating basis. Each network
will bear one-third of the cost of flying
tape, editing and feeding to other net-
works. The cost to each network is
roughly estimated at about $250,000,
including the $50,000 fee to Capital
Cities and costs of special programming.

As the weeks go by, tv coverage of
the trial probably will be lightened and
limited to inserts into regular daily news
programs. Special programming will
be decided on a day-to-day basis as the
story develops.

Rod Clurman, NBC's production co-
ordinator in Israel, feels that there will
be "a great surge of interest" by the
public at the beginning of the trial and
also at the conclusion. He doubts the
interest can be sustained as a running
news story. In addition to Mr. Clur-
man, NBC's Eichmann team will in-
clude correspondents Martin Agronsky,
Frank McGee and Israeli resident re-
porter Alvin Rosenfeld. CBS's team
will be headed by Walter Cronkite and
Winston Burdett. Quincy Howe, Mar-
tin Levin and Sidney Darion will be
among those reporting for ABC.

On a local level NBC affiliates will
use the network's "electronic news serv-
ice," introduced last February. This
NBC News program service transmits
filmed news coverage over network lines
(between 5:30-6 p.m.) to subscribing
NBC-affiliated stations, which then re-
cord the news clips on tape for local
use. Since most other syndicated tv
news film is shipped to stations by air-
plane, NBC's service will give its sta-
tions a head-start on Eichmann film.

It is doubtful many independent sta-
tions in the country will be able to
afford the heavy costs of video-tape
coverage. Capital Cities asking price
to non-affiliated stations is believed to
be about $1,250 per week. Outside of
the U.S., Capital Cities has sold cover-
age rights to Britain's commercial ITA
system and West Germany's state-run
operation for $150,000 each.

Pay television will be here sooner
than anybody thinks, Martin Leeds,
president of Home Entertainment Co.,
said Wednesday (April 5) in Holly-
wood at the first public demonstration
of his company's method of distributing
programs-for-pay to the homes of sub-
scribers. The heads of several Los
Angeles tv stations and representatives
of other systems of pay tv were among
those witnessing the demonstration.

Mr. Leeds, also a director of Na-
tional Telefilm Assoc., which has ob-
tained exclusive rights for the world-
wide distribution of Home Entertain-
ment Equipment, said that negotiations
currently in progress for franchises in
a number of cities may be completed
any day. He noted that if an order
were placed now for equipment, it
would be possible for a pay tv system
to be in operation within six months.

NTA has three basic requirements
for a pay tv system, Oliver A. Unger,
board chairman and president, said. It
must have an installation cost of less
than $40 a home; it must be simple
to make, operate and maintain and,
above all, it must work perfectly. The
Home Entertainment system meets all
three requirements, he said.

As described and demonstrated by
Mr. Leeds, with assistance from H. W.
Sargent, New Orleans electronics en-
gineer who developed the system's cir-
cuitry, the method of pay tv distribu-
tion consists of three major parts.
There is a master control center,
which Mr. Leeds said costs $600 in
contrast to $36,000 for the nearest
other toll tv system. There is a coaxial
cable system probably utilizing present
telephone poles, to transmit programs
from the control center to the sub-
scribers. Finally, there is the installa-
tion in the home to enable the sub-
scriber to get the NTA-HEC programs
in addition to those he already receives
from free tv.

Outside Meter ■ The home installa-
tion, Mr. Leeds said, includes a meter
installed outside the house, probably
alongside the gas and electric meters.
He and Mr. Sargent declined to de-
scribe the equipment housed in the
meter installation for reasons of patent
protection, but its functions were ex-
plained as recording the household's
use of pay tv programs by holes
punched in a circular card. Periodical-
ly, collectors will pick up the cards to
compile the bills for the service. Un-
like Telemeter, whose system involves
a cash box into which coins are de-
posited at the time of viewing, NTA
has faith in the credit system of doing
business, Mr. Leeds stated.

The cost of the installation, which

might be well under the $40 set as a
maximum, includes everything needed
to get the programs from the cable to
the set for viewing, Mr. Leeds said.

NTA Function ■ NTA plans to pro-
vide programming for the HEC pay
tv systems and handle the franchises
and the distribution of the equipment,
Mr. Unger said. Noting that the seven
Los Angeles tv stations currently are
supplying viewers in that area with 171
hours of programming a week, the
NTA president disavowed any idea of
delivering the same type of programs.

Although the individual franchise
holders will set their own prices to
subscribers, NTA is suggesting a de-
posit of $10 for installation of the pay
tv equipment and a minimum charge
of $1 a month for service, to insure
the viewing of at least one program
per month per subscriber and avoid
a flood of installation orders from peo-
ple with no real intention to utilize
the service.

STOCKHOLDERS MEET

NTA dissidents lose fight with
management for board seats

Despite sharp questioning by dissi-
dent stockholders, the management of
National Telefilm Assoc., New York,
was upheld in all its proposals during
the company's annual meeting last
Monday (April 3). Management's
board of directors was approved al-
though disgruntled stockholders, in an
on-the-spot move, nominated two candi-
dates who were defeated.

The pivotal votes were proxies cast
on behalf of National Theatres & Tele-
vision, which was the parent company
of NTA until last September and which
still holds 38% of the stock of NTA.
NT&T proxies were voted for NTA
management and its proposals.

Dissident shareholders, many of
whom also are stockholders in NT&T,
served notice they will carry the fight
to NT&T's annual meeting in Beverly
Hills, Calif., tomorrow (April 11). The
charges leveled against both NTA and
NT&T included "mismanagement" by
the companies' executives, resulting in
"huge losses" by both organizations
Anti-management stockholders also are
opposed to the sale of WNTA-TV New
York, owned by NTA.

Money Loss Explained ■ Board
Chairman Oliver A. Unger, pressed by
several stockholders, said the company's
loss of i'bout $10 million in the last
fiscal year was attributable to these fac-
tors: the "depressed" syndication mar-
ket, the heavy write-down of inventories

84 (PROGRAMMING)

BROADCASTING, April 10, 1961

Performance-proved Sylvania Gold Brand Tubes

CUT MAINTENANCE TIME BY 75%"

DONALD B. PATTON, CHIEF ENGINEER, WKRG, MOBILE, ALA., SAYS...

"I bought a small supply of Sylvania Gold
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interchangeable in pulse as well as video
circuits. I was so impressed I bought an
additional twenty . . . found them to be 100%
interchangeable with each other.

"Sylvania Gold Brand Tubes in our sync
generators have cut our required mainte-

Available from your Sylvania

nance time by 75 % ... no longer have to hunt
for matched pairs. We are also using
Sylvania Gold Brand Tubes in our camera
circuits that are critical . . . almost impos-
sible to detect any change in operation from
the crucial first 100-hour period . . . reasons
enough for me to specify Sylvania Gold
Brand where reliability and quality are of
prime importance."

Industrial Tube Distributor !

SUBS/D/A/RV Of=

GENERAL TELEPHONE & ELECTRONICS

general;

SYSTEM

BROADCASTING, April 10, 1961

Pay tv made history— but what did it prove?

If an experiment is to be denned
as a quest for some unknown truth
or effect, last week's venture by pay-
tv into "live" theatre must, in retro-
spect, be labelled inconclusive. For
it is doubtful that International Tele-
meter's presentation of Show Girl, on
April 2, direct from its Broadway
base to pay-tv subscribers in Etobi-
coke, Canada (Broadcasting, March
27), gave pay-tv proponents signifi-
cant assurance that this form of pre-
senting "theatre" will be feasible for
the future. Or as one dissatisfied
Broadway producer said as he left
the theatre that night, "Okay, pay-tv
is making history — but what else did
it prove?"

Presented before an invited audi-
ence in New York's Eugene O'Neill
Theatre and offered to pay-tv sub-
scribers at $1.50 per household,
Show Girl starred comedienne Carol
Channing as a member of a cast
limited to lules Munshin, and a male
quartet.

Telemeter's choice of the show as
its experiment-maker also may be
open to question. It is conjectured
that the show was picked because it
was a low-budgeted production with
a small cast that entailed a minimum
of technical difficulties in televising.
The show was also obviously "avail-
able," nearing the end of an only
mildly successful, three-month run
(it closed over the weekend).

As 'Theatre' ■ Viewed as "live"
theatre, Show Girl was a sprightly
revue that would seem to be more at
home in a Las Vegas nightclub than on
a Broadway stage. It was an "in"
show, designed for guys and gals in
the know, or "in the biz." As such it
should have been clearly labelled,
"squares beware." Some of the
sketches must have had as much
meaning to Canadian suburbanites in
Etobicoke as references to Mt. Trem-

blant or curling would have to apart-
ment dwellers in Brooklyn. Among
the sketches presented, one satirizing
Broadway's current penchant for
naming theatre's after stars seemed
particularly obscure fare for a subur-
ban Canadian audience.

Tv coverage was provided by six
cameras — five in the theatre and one
in the lobby — and the invited audi-
ence could also watch the production
from several monitors strategically
located in the theatre. Judged strictly
as a tv production, Show Girl could
have passed as a Max Liebman revue
or an incisive but less cutting Dinah
Shore effort. A knowledgable viewer
could not escape the thought that
the whole thing could have been put
on less expensively and more effici-
ently in a conventional tv studio.

Telemeter's pay-tv program opened
with a sweeping live shot of Times
Square at night, which was quickly
followed by Faye Emerson interview-
ing Broadway greats and not-so-
greats as they filed into the theatre.

The curtain went up and from some-
where in the audience a man in-
formed his companion that this "was
just like 'The Jazz Singer' " — movies'
first talking picture.

In a natural accommodation of tv
and theatre, Miss Chaning and com-
pany played most of their scenes
from center stage and for the most
part the revue contained little move-
ment. It seemed that the performers,
particularly Mr. Munshin who is the
possessor of more than adequate
powers of projection, played their
performances down. Several micro-
phones were concealed in the stage
scenery and presumably if Mr. Mun-
shin would have projected in his
normal manner, he would have rup-
tured some Canadian eardrums.
These "toned down" performances
might have produced good audible
sound in Etobicoke, but it is ques-
tionable that Miss Channing, for one,
reached the balcony.

From The Wrong End ■ Being a
low-budgeted operation, Show Girl

A cameraman's view of "Show Girl"
star Carol Channing as she belted

out a song for both theatre and pay
tv viewers.

and about $2.5 million paid yearly in
interest for financing. He said the sale
of WNTA-TV was dictated by the com-
pany's short-term indebtedness. He
pointed out that if the hypothetical sales
price for WNTA-AM-TV was $8 mil-
lion, about $6 million would be used
to reduce debts and the remainder
would be net cash.

Mr. Unger reported no new develop-
ments on negotiations for the purchase
of the radio and television properties.
One of the dissident stockholders, New
York group insurance consultant Leon-
ard Davis, told the management at the
annual meeting that it was his under-
standing that under New York law,
NTA would have to obtain approval of

two-thirds of the stockholders before a
sale could be effected. Justin Golen-
bock, NTA's general counsel, disagreed
with this interpretation of the law.

Mr. Davis later told newsmen that
he is gathering proxies for a battle at
NT&T's meeting tomorrow.

Elected to NTA's board were Oliver
A. Unger, Martin N. Leeds, Justin M.
Golenbock, Samuel P. Norton, David J.
Melamed, Berne Tabakin and E. Jonny
Graff. The board elected the following
officers: Mr. Unger, board chairman;
Ted Cott, vice president, owned and op-
erated stations; Mr. Tabakin, vice presi-
dent in charge of sales; Mr. Graff, vice
president, east coast sales; Peter Rodg-
ers, vice president, west coast sales;

Henry Grossman, vice president, tech-
nical operations; Leonard S. Gruenberg,
vice president, sales development; Mr.
Melamed, acting treasurer; Mr. Golen-
bock, secretary; Robert A. Goldston,
assistant secretary, and Leon Peck, as-
sistant treasurer.

Meanwhile at NT&T ■ Stockholders
of National Theatres & Television early
last week received two letters. One was
from Leonard Davis and Philip L.
Handsman, minority stockholders, so-
liciting signatures to proxies to elect
them to the NT&T board to institute
a program "to salvage at least part of
our tremendous ($26 million) invest-
ment in NTA" and to halt the sale of
WNTA-AM-FM-TV New York, de-

86 (PROGRAMMING)

BROADCASTING, April 10, 1961

i - j<a ju z o £

was not overly endowed with re-
splendent production features. But
the sets and costumes it did have
were all but lost on the tv monitor.
Color, that most important ingredi-
ent of any stage production, was
sorely missed. Stage backdrops
showed up murky and indistinguish-
able on the monitor. Wide shots cut
off scenery and occasionally bits of
action that were visible to the theatre
audience. Long shots, which were
regularly alternated with closeups,
gave the effect of looking through
binoculars from the wrong end.

The theatregoer's enjoyment of the
telecast show was contingent on
where he was seated. Although the
cumbersome tv equipment that is
usually found in a tv studio was kept
at a minimum, the theatregoer who
happened to be sitting behind a cam-
era, or gazing into one of the blind-
ing clusters of kleig lights spotted
throughout the theatre, couldn't help
but be dismayed. The combination
of camera paraphernalia, lights, tv
monitors and general production
hubbub, as unobtrusive as it might
be, is bound to distract the audience
in the theatre and because of it, in-
directly, the people on the stage.

Yet despite drawbacks, Telemeter's
pay-tv production of Show Girl had
one distinct advantage of offering
appreciably better entertainment val-
ues than the average programs pre-
sented on commercial television. But
they were tv and not theatre produc-
tion values. The pity of the "experi-
ment": it was not a fair representa-
tion of the legitimate theatre. It
seems apparent that before pay tv
can think of turning Broadway into
a source for "electronic roadshows,"
a full-blown musical or drama will
have to be telecast from its natural
local for box office tv. Then both
the theatre audience and pay-tv sub-
scribers can evaluate the new medi-
um's future on Broadway.

scribed as "NTA's major future growth
assets." The letter reported Mr. Davis's
recommendation that NT&T make an
interim loan of $1 million to NTA to
help it meet its current operating ex-
penses and his offer personally to lend
$100,000 if NT&T would provide the
balance.

The second letter to NT&T stock-
holders, signed by Eugene V. Klein,
NT&T president said: "It has been sur-
prising to hear Mr. Davis denounce
your company's investment in NTA and
then in his next breath to praise NTA.
He wants your company to put more
money into NTA, so he is pressuring
us to do the very thing he is criticizing
us for having done."

BROADCASTING, April 10, 1961

Westinghouse unit
sets first programs

A 90-minute weeknight tandem,
PM East and PM West, has been an-
nounced as the first undertaking by
WBC Productions Inc., New York, pro-
gram subsidiary set up by Westinghouse
Broadcasting Co. in February. The two
shows, respectively an hour and a half-
hour, will start in June on the five West-
inghouse tv stations and in syndication,
Richard M. Pack, programming vice
president, said last week.

The shows will be taped in New
York and San Francisco with Mike
Wallace and Joyce Davidson as regular
eastern talent and Terrence O'Flaherty
in the West. Ben Park, executive pro-
ducer of the WBC program subsidiary,
will be in charge, and Fred S. Joslyn
Jr., educational director of KPIX (TV)
San Francisco, will be active producer
of PM West.

The two "PMs" are planned as "well-
mannered probes into the lives of the
illustrious and a focusing lens on the
so-called ordinary people who lead ex-
traordinary lives." The shows also will
be a stage for new talent, WBC said.
Enrico Banducci, San Francisco im-
presario and owner of the "hungry i"
Club, will be talent coordinator for
PM West. One regular feature of PM
East will be running, four-to-six-nights
autobiographies by such subjects as
Otto Preminger, William L. Shirer,
Margaret Mead and Peter Ustinov.

WBZ-TV Boston will present PM
East and PM West in a two-week test
run beginning May 22, at a time to be
announced.

Triangle stations use,
sell sports car race

Triangle Stations has sold a 30-minute
documentary of the sports car endur-
ance race at Sebring, Fla., to ten tv sta-
tions. The company made the film in
both color and black and white last

March 25.

A ten-man crew from Triangle was
at Sebring the week before the race
filming interviews with drivers and pit
crews. During the race itself the com-
pany broadcast three-minute radio re-
ports every half hour.

The documentary will be carried on
all five Triangle stations: WFIL-TV
Philadelphia, Pa.; WNHC-TV New
Haven, Conn.; WLYH-TV Lebanon,
Pa.; WNBF-TV Binghamton, N. Y.;
KFRE-TV Fresno, Calif. The ten pur-
chasers who also will show the film:
WFLA-TV Tampa, Fla.; WLWI (TV)
Indianapolis, Ind.; WBRZ (TV) Baton
Rouge, La.; KCPX-TV Salt Lake City,
Utah; WSM-TV Nashville, Tenn.; KOA-
TV Denver, Colo.; WOAI-TV San An-
tonio, Tex.; WFGA-TV Jacksonville,
Fla.; KBAK-TV Bakersfield, Calif.; and
WCOV-TV Montgomery, Ala.

Republic's 1st quarter up

Republic Corp. had net income after
taxes $559,677 for the first quarter of
fiscal 1961 the 13 weeks ended Jan. 28,
compared with $488,085 for the com-
parable period of last year. Victor M.
Carter, president, told stockholders, that
despite a slight drop in new revenues
from first quarter sales of $7,205,719 in
1960 to $7,094,067 in 1961 Republic's
four chief operating divisions — Consoli-
dated Film Industries, Consolidated

The long-discussed transaction in-
volving Talent Assoc. Ltd. and Para-
mount Pictures Corp. was completed
last week when Paramount acquired a
50% interest in the tv packaging and
motion picture production company
for "cash and an unspecified number
of shares" of Paramount common
stock. No price was disclosed.

Under terms of the agreement, Al-
fred Levy and David Susskind, presi-
dent and executive vice president re-

Molded Products, Hollywood Television
Service and Republic Productions —
"have all continued to make significant
progress in their fields thus far in the
current year and promise still further
achievements in the months ahead." In
addition to the annual stockholders
meeting • in New York, April 4, Re-
public is holding a special meeting in
Los Angeles Wednesday (April 12).

Directors Guild near
agreement with networks

Directors Guild of America and the
networks will hold a meeting in New
York today (April 10), at which time
DGA will notify management whether
its proposal is acceptable. Indications
are that an agreement will be reached,
but details of the suggested contract
could not be obtained.

The networks will resume negotia-
tions tomorrow with Local 1, Interna-
tional Alliance of Theatrical Stage Em-
ployes & Technicians on a contract cov-
ering stagehands and related employes.
The pacts with IATSE and with DGA
expired more than three months ago but
deadlines were extended because the
networks were involved in protracted
talks with the American Federation of
Television & Radio Artists, the Screen
Actors Guild and the National Assn. of
Broadcast Employes & Technicians.

spectively, will continue to devote their
services to Talent Assoc. and its oper-
ation. Paramount's production activi-
ties for sponsored television (as con-
trasted with pay tv) will be integrated
into Talent Assoc. under this arrange-
ment. Paramount is active in toll tv
through a division. International Tele-
meter Corp., but Talent Assoc' activi-
ties for the time being will be confined
to sponsored tv, according to a Para-
mount official.

Talent Assoc., the announcement
said, has cash in excess of $1 million
and has no bank or funded debts out-
standing. Its assets include all tv pro-
grams and films produced by the com-
pany since 1949. Gross income in 1960
was said to total about $5.5 million.
During the past year TA produced 33
special dramatic programs on the three
networks, and has been the producer
of such series as Armstrong Circle
Theatre, du Pont Show of the Month,
The Play of the Week, Kaiser Alumi-
num Hour, Family Classics, Justice and
Kraft Theatre.

Last month Mr. Susskind, on behalf
of Paramount Pictures, entered a bid
of $6.6 million to buy WNTA-TV New
York and last week said "We still have
our bid in."

Vfll BROADCASTING

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Paramount buys 50% of Talent Assoc. Ltd.

LEVY AND SUSSKIND TO CONTINUE WITH PRODUCTION FIRM

88 (PROGRAMMING)

BROADCASTING, April 10, 1961

'JFK-REPORT NO. 2'

How NBC put together
White House tv special

President Kennedy will appear per-
sonally in a tape sequence of "JFK- — ■
Report No. 2," an hour-long, second-
part study of the Chief Executive
scheduled tomorrow night (April 11)
at 10-11 on NBC-TV. Mrs. Kennedy
also will discuss her role as the Presi-
dent's wife in a separate appearance on
the same program.

Mr. Kennedy was interviewed by
Ray Scherer (NBC correspondent) in
the cabinet room of the White House
and in the program describes the way
the White House functions and the
roles of key staff members.

In the telecast's preparation, photog-
rapher Jacque Lowe took stills both of
the President and his staff. On the pro-
gram, Mr. Kennedy discusses the stills.
(Mr. Lowe's photographs of the Presi-
dent's family and associates were used
in the first-part "JFK — Report No. 1"
earlier this year.) The new show will
examine the first 82 days of the Ken-
nedy administration.

The tv series is claimed by NBC to
be the first (and certainly one of the
few) tv series set up expressly to cover
a U. S. President during his adminis-
tration, and probably the first network
series to make extensive use of still
photos made specifically for tv.

The second show's producer, Robert
Northshield, a pioneer and expert in
putting together programs for tv with
still photos, was transferred from the
Today show's production to NBC's news
department the same week Mr. Ken-
nedy was inaugurated. Shortly after
the first NBC special report on the
President, Mr. Northshield met with
Mr. Kennedy for the first time, spend-
ing some 35 minutes with him dis-
cussing the "JFK" series in particular
and tv news coverage in general.

For the second report, producer
Northshield assigned Mr. Lowe to spend
six weeks in the White House to take
photos of the staff in action. The pho-
tographer and his camera covered cab-
inet meetings, sessions in the President's
office, and various meetings with and
of key New Frontiersmen. Security
measures were respected by the Presi-
dent (or one of his aides) simply ask-
ing the cameraman to leave when such
matters were taken up.

TNT equips for color tv

Theatre Network Television Inc.
(TNT), New York, has equipped its
national closed-circuit network with
color facilities. Called TNT Color-
vision, the development also has appli-
cations in education, medicine, science.

the armed services and in government.

TNT announced last week that a fleet
of Norelco large-screen, compatible
color tv projectors is being manufac-
tured for TNT by Philips Industries in
The Netherlands. North American
Philips Co. is supplying the new projec-
tors under a purchase agreement with
TNT. Each projector provides a color
image of 200 square feet.

Program notes...

Hometown interviews ■ Len Zajieck,
newsman for WOW-AM-TV Omaha,
Neb., this month and next will make
hometown tape and film interviews with
U. S. servicemen stationed in Europe
for all Meredith stations (WHEN-AM-
TV Syracuse; KCMO-AM-FM-TV Kan-
sas City; WOW-AM-TV Omaha,
KRMG Tulsa, Okla.; and KPHO-AM-
TV Phoenix).

Lincoln papers ■ WTOP-TV Washing-
ton last week presented on its Portfolio
series "The Lincoln Papers" in which
a number of facts and a new figure
were discovered. In showing a num-
ber of famed Lincoln documents
(Gettysburg Address, Emancipation
Proclamation, etc.), Portfolio reveals
some interesting historical notes, name-
ly that the Gettysburg address was not
written on an envelope; that the real
letter to Mrs. Bixby has never been
found; that Lincoln, himself, was a
ghostwriter. Narrator of the show was
David C. Mearns, chief of the Manu-
scripts Div., The Library of Congress,
who was revealed as witty, informative
and a virtual show-stopper with his re-
marks. The show was video taped and
produced by Larry Beckerman.

Mahalia signs ■ Television Enterprises
Corp., Beverly Hills, Calif., has an-
nounced production of a new half hour
series, Mahalia Jackson Sings. The
show, which stars the noted gospel
singer, also will feature a weekly guest
star and a choral group of 25 voices.
Miss Jackson will donate her fee for
the show to the Mahalia Jackson
Temple, soon to be constructed in Chi-
cago. TEC also has in production,
Sebastian, an hour-long adventure
series.

New SG show ■ A new comedy-adven-
ture series titled Occupation Female,
starring Polly Bergen as a newspaper
woman of the early 1930's, is being pro-
jected for the 1962 season by Screen
Gems, which will produce the pilot this
summer in association with American
Entertainment Corp. Luther Davis and
director Oscar Rudolph are AEC prin-
cipals.

'Untouchables' wins ■ A quintet of tv
producers — Allen Armer, Walter Grau-
man, Herman Hoffman, Lloyd Rich-

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BROADCASTING, April 10, 1961

Who likes what television program

TVQ REPORT BREAKS AUDIENCE BY AGE, INCOME, MARKET SIZE

NBC"s late-starting Sing Along With
Mitch is springing up in TvQ's attitude
sweepstakes to threaten Bonanza's lead-
ership as the show most likely to please
the most people — old, young, rich, poor,
in the city or country. Sing Along
takes second place in the over-all atti-
tude quotient and pops up high on the
lists of subdivisions of the age, income
and population groups.

The "Top 15" nighttime network
breakdowns for March come from
TvQ's regular monthly scores which
measure the national opinion of what's
on the air. Subdivisions below come
from a total network picture that is
sliced 10 ways altogether, by age, sex,
income, occupation, size of family, re-
gion, etc. Sing Along, Bonanza, Red
Skelton Show, Real McCoys and others
in the total top 15 Q's are examples of
mass appeal, while at the other end of
the scale, Lawrence Welk shows up as
a strong older-adult favorite whose ap-
peal decreases in proportion to the age
of viewer.

In terms of dollars, Winston Chur-
chill and Bell Telephone Hour appeal to
upper-crust taste but don't appear
among the favorite 15 of lower income
groups. Market-size divisions show
further distinctions in taste. The Un-
touchables is big in the cities but slips
out of the top 15 in markets under
50,000 population.

Underlining the fact that it takes all
kinds of programs to make sales and
schedules are these summary figures
provided by TvQ: 52 shows appear in
the age, income and market-size
"breaks" below, 17 of them duplicated
in the top 15 across the board here;
in the age division, there are 43 pro-
grams, only two of them all-age fav-

ards and Joseph Shaftel — was honored
by the Screen Producers Guild when
Desilu's ABC-TV series, The Untouch-
ables, received the SPG award as the
best-produced tv film series of 1960.
Award was made at the Guild's ninth
annual Milestone Awards dinner, where
Billy Wilder's "The Apartment" won
the award as 1960's best-produced the-
atrical motion picture.

New TelePrompTer ■ TelePrompTer

Corp., N. Y., has established a new
production services division, which
will be responsible for national film
and tv equipment sales and services and
for the staging of business meetings.
E. J. Spiro, formerly director of mar-
keting for the company, has been

orites; 26 appear in the top 15 by in-
come, eight of them spanning the dollar
scale, and 30 shows are in the five mar-
ket-size categories, four of them uni-
versal favorites here.

TvQ scores are gathered each month
from national cross-section panels of
1 ,000 families. The Q is the percentage
of those familiar with a program who
call it "one of my favorites." The data,
used by networks, agencies and adver-
tisers, is supplied by the TvQ Div. of
Home Testing Institute, Port Washing-
ton, N. Y.

TvQ "TOP FIFTEEN" PROGRAMS

TOTAL AUDIENCE

Rank
r\al I r\

Prnoram

r 1 Ugl all 1

Bonanza

NBC

Sing Along with Mitch

AQ
HO

Wagon Train

NBC

Andy Griffith

CBS

Real McCoys

ABC

Red Skelton

CBS

The Flintstones

ABC

My Three Sons

ABC

Perry Mason

CBS

Candid Camera

CBS

Rawhide

CBS

Gunsmoke

CBS

The Untouchables

ABC

Route 66

CBS

CBS Reports

CBS

Checkmate

CBS

Rifleman

ABC

77 Sunset Strip

ABC

Walt Disney Presents

ABC

CHILDREN 6-11 YEARS

OLD

Rank

Program

TvQ

The Flintstones

ABC

Bugs Bunny

ABC

Dennis the Menace

CBS

Matty's Funday Funnies

ABC

National Velvet

NBC

Walt Disney Presents

ABC

Bonanza

NBC

Happy

NBC

Leave It to Beaver

ABC

Andy Griffith

CBS

named director of the division.

New Kaufman text ■ How to Write and
Direct for Television is the latest in a
series of career books by William I.
Kaufman, member of the NBC sales
staff. In the new volume, Mr. Kaufman
has edited contributions by well known
writers and directors for Hastings
House Publishers, N. Y. This is the
10th book for Mr. Kaufman, a 14-year
employe of NBC-TV. Besides the "how-
to" texts, his books include collections
of tv plays.

Post-'50 purchase ■ KHJ-TV Los An-
geles has acquired a package of 40
theatrical pictures made by Warner
Bros, after 1950 from Seven Arts Assoc.

Rank

Program

TvQ

Red Skelton

CBS

Mv Three Sons

ITII 1 III v W vUHJ

ABC

Pete ft Gladvs

1 blu (Jt uiauid

CBS

Real McCovs

ABC

Guestward Ho!

ABC

TEENAGERS 12-17 YEARS OLD

Rank

Program

I 1 vg 1 til 1 1

TvQ

Bonanza

INbU

o
c

My Three Sons

\ DP

o
L

Kouie DO

PDO

Ubb

CI
01

A
H

// ounsei otnp

ADO

Surfside 6

ABC

The Flintstones

ABC

Adventures in Paradise

ABC

Roaring 20'$

ABC

Hawaiian Eye

ABC

C 1

1 n

Aquanauts

CBS

Red Skelton

CBS

ift

Wagon Train

NBC

1
10

Ozzie & Harriet

ABC

An
43

1
10

Gunslinger

CBS

1 K
ID

Andy Griffith

CBS

Walt Disney Presents

ABC

YOUNGER ADULTS 18-34 YEARS OLD

Rank

Program

TvO

Bonanza

NBC

C 1

Wagon Train

NBC

The Untouchables

ABC

Andy Griffith

CBS

Sing Along with Mitch

NBC

Perry Mason

CBS

Route 66

CBS

Candid Camera

CBS

Hawaiian Eye

ABC

Naked City

ABC

07
01

Rawhide

CBS

Red Skelton

CBS

Thriller

NBC

Twilight Zone

CBS

oc
36

Checkmate

CBS

The Flintstones

ABC

77 Sunset Strip

ABC

MIDDLE-AGED ADULTS 35-49 YEARS

OLD

Rank

Program

TvQ

Sing Along with Mitch

NBC

Bonanza

NBC

Wagon Train

NBC

Red Skelton

CBS

Andy Griffith

CBS

Candid Camera

CBS

for a price in excess of $800,000, Mai
Klein, general manager, announced.
This brings to $2.9 million the amount
KHJ-TV has spent for film since Feb-
ruary 1960. Of the 40 pictures, 26 are
in color and will be broadcast in color.

World-Wide moves ■ World-Wide Tele-
vision Sales Corp., a program sales or-
ganization, has moved to 527 Madison
Ave., N. Y. The company, a subsidiary
of Peter DeMet Productions, Chicago,
handles station sales for National Foot-
ball League Presents, the best National
League pro football games of last season.

Fish and fisticuffs ■ Two new sports
shows aimed at armchair anglers and
boxing buffs are being prepared by

90 (PROGRAMMING)

BROADCASTING, April 10, 1961

Rank

Program

TvQ

Real McCoys

ABC

CBS Reports

CBS

Gunsmoke

CBS

Perry Mason

CBS

Rawhide

CBS

The Untouchables

ABC

Checkmate

CBS

Lawrence Welk Show

ABC

Route 66

ABC

OLDER ADULTS 50 YEARS & OVER

Rank

Program

TvQ

Sing Along with Mitch

NBC

Lawrence Welk Show

ABC

Perry Mason

CBS

CBS Reports

CBS

Wagon Train

ABC

Meet the Press

NBC

Real McCoys

ABC

Bonanza

NBC

Price Is Right (Night)

NBC

Ernie Ford Show

NBC

Fight of the Week

ABC

Gunsmoke

CBS

What's My Line

CBS

Candid Camera

CBS

Rawhide

CBS

Red Skelton

CBS

TvQ Score— the proportion of those familiar who

have rated the program as '

'one of

favorites."

BY INCOME

TOP 15 TV PROGRAMS

Under $5,000

Rank

Program

TvQ

Bonanza

NBC

Wagon Train

NBC

Andy Griffith

CBS

Real McCoys

ABC

Sing Along with Mitch

NBC

Rawhide

CBS

Red Skelton Show

CBS

Candid Camera

CBS

My Three Sons

ABC

Stagecoach West

ABC

Route 66

CBS

Perry Mason

CBS

Rifleman

ABC

The Flintstones

ABC

National Velvet

NBC

77 Sunset Strip

ABC

$5,000-$7,999

Rank

Program

TvQ

Bonanza

NBC

Sing Along with Mitch

NBC

The Flintstones

ABC

Red Skelton Show

CBS

Wagon Train

NBC

Peter DeMet Productions, Chicago.
DeMet, producer of three sports shows
now being syndicated (Championship
Bowling, All Star Golf and National
Football League Presents) , plans to film
the pilot of a new off-beat-format box
ing show early next month. Finishing
touches are also being applied to a new
fishing show which is scheduled for na-
tional syndication.

Vic Tanny pilot ■ Charles N. Stahl Adv.,
Hollywood, has announced completion
of a video tape pilot, Mr. and Mrs.
(morning exercise show) for its Vic
Tanny account. Plans call for a series
of 65 11 -minute tapes shot with a
gymnasium background. They will de-
pict a series of exercises starring Kurt

BROADCASTING, April 10, 1961

Rank

Program

TvQ

The Untouchables

ABC

Candid Camera

CBS

Real McCoys

ABC

Andy Griffith

CBS

My Three Sons

ABC

Perry Mason

CBS

Gunsmoke

CBS

Route 66

CBS

Rawhide

CBS

A rill AnlllrAP in Dornrti^n

Movemures in raranise

ADO

Hennesev

■ It* II 1 1 vObl

PR^

Surfside 6

ABC

$8,000 & Over

Rank

Program

TvQ

Sing Along with Mitch

NBC

Bonanza

NBC

Wagon Train

NBC

Perry Mason

CBS

Winston Churchill

ABC

The Flintstones

ABC

Andy Griffith Show

CBS

77 Sunset Strip

ABC

The Untouchables

ABC

Checkmate

CBS

Red Skelton

CBS

Bell Telephone Hour

NBC

odrry ivioore

PRC

Udo

ci ii i c rum

WRP
INDU

Mv Throe Cnnc
my l III cc oUllo

ARP
ADU

BY MARKET SIZE

TOP 15 TV PROGRAMS

Over 2,000,000

Rank

Program

TvQ

Sing Along with Mitch

NBC

Bonanza

NBC

The Flintstones

ABC

Red Skelton

CBS

Untouchables

ABC

Wagon Train

NBC

My Three Sons

ABC

Twilight Zone

CBS

Perry Mason

CBS

Candid Camera

CBS

Checkmate

CBS

Roaring 20's

ABC

Thriller

NBC

Gunsmoke

CBS

Walt Disney Presents

ABC

500,000-2,000,000

Rank

Program

TvQ

Sing Along with Mitch

NBC

Bonanza

NBC

Red Skelton

CBS

Untouchables

ABC

Wagon Train

NBC

The Flintstones

ABC

Perry Mason

CBS

Andy Griffith

CBS

and Carrol Bryan, husband and wife
team, who are Vic Tanny instructors.
Vic Tanny, through Stahl, is offering
the series for sale but will pick up most
of the tab as a public relations gesture.

Chef syndicated ■ Chef Cardini, long-
time west coast air personality and
salesman, is now starring in The Chef
Cardini Show, a new syndicated radio
program created and marketed by
MediaScope Adv. Ltd., Sacramento.

New fall entry ■ A half-hour fantasy
series. Donny Dru, starring eight-year-
old Scott Lane and Jeff Donnell, will be
presented on NBC-TV next season in
a prime time period and date to be an-
nounced. The series will center around

Rank

Program

TvQ

Panriiri Pamora
OallUlU ua III CI a

VjUO

If)

Riiflrc Rimnu
DUgb Dullliy

77 Sunset Strip

ABC

CBS Reports

CBS

Real McCoys

ABC

1 9

Garry Moore

f* Dp
UDO

1?
XL.

Thriller
] III lilct

MRP

50,000-499,999

Rank

Program

TvQ

R.nn an 73
DUIIdll&d

U/anrnn Train
if ciguii 1 1 alii

c;i

Airier Alnnor with Mifnh

Olllg HlUHg Willi IVIIlLli

MRP

Rauuhirio
nd Win Uc

PRC

AC:

u ii ii oiiiunc

PRC

A3
4o

Pprrv Macnn
r ci i y lYiadull

PRC
UDO

Anriv Griffith

nliuy Ul lllllll

PRC
ODo

A 1
41

bdllUlU UdHIGl d

PRC

Udo

A 1
41

PRC Rpnnrfc

PRC
UDO

A 1
41

Pool MfPnuc
ncdl rrlLUUjd

ADP

Adu

A 1

Roaring 20's

ABC

Red Skelton

CBS

One Happy Family

NBC

■ Intmi^hohlac

A DP

Adu

Fynpriitinn

LftfJ C Ul LIU II

flRP
ABU

07
0/

Under 50,000

Rank

Program

TvQ

i
i

tin nun 7a
DUIIdllld

WRP

Anriv Griffith

HIIUj Ul lllllll

PRC
UDO

OHIg HlUllg Willi ml ILII

WRP

q
o

Waonn Train

VVdgUII lldlll

WRP
NDU

Rau/hi rlo
nd will uc

PRC
UDO

AQ
43

Roa! MrPnuc
ncdl sVltbUyi

ARP
ABU

Mv Thrpp Cnnc
my 1 ill CC OUllo

ARP
HDU

Riff oman
nlllcllldll

ARP
ABU

Rpri ^kpltnn
ncu onciiuil

PRC
UDO

yi c
40

Rnntp fifi
nUUlC Do

PRC

Udo

Expedition

ABC

The Flintstones

ABC

Pprrv Macnn
r ci i j ividoiiii

PRC
UDo

AA
44

Gunsmoke

CBS

Matty's Funday Funnies

ABC

Rural

Rank

Program

TvQ

i
i

DUIIdllld

NRP
INdU

Vi/arrnn Train
YvcrgUII lldlll

WRP

indu

Roal MrPnuc
ncdl IVIUbUjo

ARP
ADU

^q
4y

A
*t

Anriv Griffith

Hiiuy ui ii ii in

PRC
UDO

A Q

Matinn^l Uoluot
ndlllllldl VclVcl

WRP
NDU

AC:

C
D

Rau/hirio
ndWIIlUc

PRC
UDO

AC
40

nUulc Do

PRC
UDo

8
o

Panriiri Pampra

vdllUlU OdIIICI d

PRC
UDO

Riincrnnlf a
UUIIMIIUKc

PRC
Ubo

4*:

iviy i nice oono

ARP

ABU

Red Skelton

CBS

Cheyenne

ABC

Father Knows Best

CBS

The Flintstones

ABC

Perry Mason

CBS

an imaginative youngster who visualizes
himself in a succession of heroic and
adult roles, including a naval captain,
a space explorer, a major league ball
player and a daredevil test pilot. It is
being produced by Screen Gems in
Hollywood.

Programming. ■ Filmaster Inc. has
signed Otto Graham, head football
coach and director of athletics at the
U. S. Coast Guard Academy in New
London, Conn, to star in Touchdown,
a new half hour tv football series which
began filming last month. Produced in
cooperation with the National FootbaD
League, each program will feature teams
of top NFL players who will compete
in passing to both stationary and mov-

ing targets, as well as receivers. Sub-
stantial cash prizes will be awarded
each week. Nat Perrin, Filmaster vp
in charge of programs, will be executive
producer. Fritz Goodwin, Filmaster
director of program development has
been assigned producer, with Richard
Cunha director.

Broadcast International
files for stock offering

Broadcast International Inc., New
York programming company which sup-
plies public relations "documentaries"
to foreign and domestic radio and tv sta-
tions, has filed with the Securities &
Exchange Commission to offer 60,000
shares of common stock to the public
at $5 per share.

The company claims some 500 sta-
tion-clients and an impressive roster of
clients for whom it produces programs
on subjects related to their product, in-
tended to further the clients' corporate
image (Broadcasting, Feb. 13). BI
also transmits live and transcribed pro-
grams from its New York studios to
overseas stations via shortwave.

Income for the year ended Nov. 30,
1960 was $195,041; operating expenses
$150,467 and net profit (after taxes)

Bilingual ABC News

Unless U.S. newsmen become
bilingual they may soon lose out
in the growing competition in the
field of international journalism,
James C. Hagerty, ABC vice presi-
dent in charge of news, special
events and public affairs, told a
luncheon meeting of the Academy
of Television Arts & Sciences in
Chicago Wednesday. ABC won't
be guilty, he said, and has insti-
tuted a new policy of paying one-
half of the tuition for any news-
man who enrolls at Berlitz or
some equally competent school.
Mr. Hagerty said 10 network
newsmen already have taken ad-
vantage of the offer. Earlier the
new ABC news executive an-
nounced a policy of having re-
porters on the beat report on the
air to give authority to the news
(Broadcasting, March 6).

$31,202, or 26 cents a share. There
are 120,000 shares in the company, in
addition to those offered to the public,
owned by its president and founder,
L. Nicholas Dahlman. BI's book value

as of Nov. 30 date was $41,000.

Mr. Dahlman's salary is $22,500;
David Prowitt, vice president, formerly
with American Airlines (one of BI's
clients), earns $15,000; Ann Mannara,
secretary-treasurer, earns $10,000.

The filing states that the proceeds of
the stock sale will be used to buy broad-
cast equipment and to expand the com-
pany's services and its sales, production
and advertising departments. Offices are
at 3 West 57th St., New York 19, N. Y.

Ziv-UA reveals plans
for eight new tv series

Ziv-United Artists announced last
week that the company is preparing a
total of eight tv series for syndication
on a schedule of one show every two
months. King of Diamonds, starring
Broderick Crawford, is the company's
first series in its expanded activity.

Details on other Ziv-UA series will
be announced as they are placed into
release, a company spokesman said.

Ziv-UA officials held sales briefings
in New York last week on King of
Diamonds, which is going into im-
mediate release. The series stars Mr.
Crawford as chief of security and re-
covery for the diamond industry.

FATES & FORTUNES

Mr. Rover

BROADCAST ADVERTISING

Hal Rover, former-
ly vp, account super-
visor on P & G at
Compton Adv., N. Y.,
joins Sullivan, Stauf-
fer, Colwell & Bayles,
that city, as vp and
account supervisor on
Lipton Tea. Mr. Rov-
er, who was with
Compton for more than eight years,
previously served as salesman for book
publisher.

Robert H. Higgons and Robert L.
Nicholas, account executives, Ted
Bates & Co., N. Y., elected assistant
vps.

Robert L. Williams, radio account
executive, Daren F. McGavren Co.,
N. Y., moves to San Francisco to be-
come manager of company's office
there.

Jose M. Vicente, formerly of Island
Networks of Puerto Rico, joins San
Juan office of J. Walter Thompson as
account executive.

Louis F. Slee, formerly of GPL Div.,
General Precision Inc., N. Y., joins
Fuller & Smith & Ross, that city, as
pr account executive.

Joel Stein, formerly of Grey Adv.,
N. Y., joins Smith/Greenland, that city,

as account executive on Melnor lawn
sprinklers and Alba non-fat dry milk.

Leo J. Turner, vp, Selvage & Lee,
N. Y., joins BBDO, that city, as pr
director. Richard M. Detwiler becomes
manager of pr department. Mr. Turner,
who was in charge of financial pr at
Selvage & Lee for six years, previously
was associate editor of Newsweek, in
charge of business news. Mr. Detwiler
is rejoining BBDO, where he was man-
ager of corporate pr for four years.

Research center

A new communication research
center has been established at
Brandeis U., Waltham, Mass.,
with Louis G. Cowan, formerly
president of CBS-TV, as director.

The center will stress research
into specific areas of communica-
tion affecting contemporary life,
from politics and international re-
lations to education and the for-
mation of group attitudes.

Assisting Mr. Cowan will be
Henry Morgenthau III, executive
producer with educational station
WGHB-TV Boston.

The center was set up with an
initial grant by Samuel Schulman
and wife. Mr. Schulman is presi-
dent of George McKibbin & Sons,
book publisher.

He was most recently with Grey Adv.

Donald J. Dougherty named advertis-
ing manager of Remington Rand elec-
tric shaver (International). He had
previously served in similar position
with Atlantic Div., of Pan American
World Airways.

William E. Conner, account execu-
tive, BBDO, Minneapolis, elected vp.

George V. Grulich, account execu-
tive, C. J. LaRoche & Co., N. Y., named
vp and marketing director, as well as
member of agency's plans board.

Lyman B. Cooper, creative director
of art and tv, and Clinton Carpenter,

creative director of copy elected vps
of Street & Finney, New York. John
DeBenham, formerly with Doherty,
Clifford, Steers & Shenfield, joins agency
as assistant vp in charge of tv produc-
tion.

William S. Stockdale and Allan B.
Clamage appointed vps, Grant Adv.,
N. Y. Mr. Stockdale is senior account
executive on International General Elec-
tric. Mr. Clamage, who started with
Grant in Detroit, transferred to N. Y.
office last year.

Sherman J. McQueen elected vp of
Foote, Cone & Belding, Los Angeles.
Mr. McQueen is director of broadcast
for both Los Angeles and San Fran-
cisco FC&B offices.

BROADCASTING, April 10, 1961

Commercial touch in Ivy League

George T. Mascott Jr., has been
named general manager of Dart-
mouth College *s WDCR. Other mem-
bers of new directorate are James
W. Varnum as program director;
James M. Knappenberger as chief

engineer; Thomas P. Hall as busi-
ness manager and J. Philip Smith

administrative director. WDCR
claims to be only commercial am
station in U. S. entirely owned and
operated by undergraduates.

Roy A. Meredith joins pr department
of Ketchum, MacLeod & Grove, New
York. Mr. Meredith had just com-
pleted writer-directorial assignment for
Doric Productions, Beverly Hills.
Alfred Zalon, formerly art director of
American Cancer Society, joins in sim-
ilar capacity.

George R. Garrett joins radio and tv
department of Wermen & Schorr, Phila-
delphia, as coordinator with agency's
market research director. Grace E.
Mathias from radio and tv department
to print media as assistant to director.

Tom Morrow joins copy department
of Allen & Reynolds, Omaha advertis-
ing agency. Mr. Morrow had previous-
ly been continuity and promotion direc-
tor of KBON, that city.

Morton P. Trachtenberg, formerly of
BBDO, N. Y., joins Ben Sackheim,
that city, as director of interior furnish-
ings group.

Jerome J. Lawson appointed man-
ager of advertising and promotion, Or-
ganic Chemicals Div., American Cyan-
amid Co., Bound Brook, N. J.

Lynn Kimmel, formerly of Ogilvy,
Benson & Mather, N. Y., joins Kenyon
& Eckhardt, that city, as senior copy-
writer.

Howard Ray, for past 10 years senior
partner in Ray & Berger, product pub-
licity firm, joins Mack Agency, Los
Angeles.

Milton Rich, formerly publicity di-
rector of WCBS New York and' edi-

torial associate of CBS-TV's Person to
Person program, has established own
publicity and pr firm with offices at
18 E. 48th St., New York 17, N. Y.
Telephone number is Plaza 2-5278.

Marilyn Modern, assistant to librar-
ian, American Assn. of Advertising
Agencies, named librarian, replacing re-
tiring Florence T. Rowley.

THE MEDIA

William L. Clark, formerly vp and
director, Western division, ABC Films
Inc., joins Peter M. Robeck & Co.,
N. Y., as vp in charge of western op-
erations and sales in Los Angeles.

manager of KMNS Sioux City, Iowa.
Mr. Jenkins was formerly on station's
sales staff.

Gene C. Loftier II, formerly general
manager of KCOG Centerville, Iowa
to KVOY Yuma, in similar capacity.

Bob Rorhs resigns as general man-
ager of KJAY Topeka, Kan.

Jeff York, former XEAK Tijuana
sales manager, to KSON San Diego, as
general manager. Blaine Cornwall and
Harry Bulow named assistant manager
and sales manager respectively.

Bailey W. Hobgood Jr., and Thomas
F. Ashcraft named general manager and
commercial manager respectively of
WM1T-FM Clingman's Peak, N. C.
Both previously held similar positions
with WYFM-FM Charlotte.

David D. Larsen appointed special
assistant to general manager of KNOB
Long Beach, Calif.

Robert A. Davis

appointed acting sta-
tion manager of
KPLR-TV St. Louis.
Prior to assuming his
new duties, he had
been administrative
assistant to president
and general manager.
Adele K. Shelly
named to newly created position of di-
rector of promotional services. Miss
Shelly has been with station since Sep-
tember 1960.

Joseph W. Fitzpatrick, director of
internal audit and systems department,
AB-PT, named assistant to comptroller
James L. Brown. John J. Brennen,

formerly director of accounts, Bloom-
ingdale's department store, N. Y., joins
AB-PT, filling vacancy left by Mr.
Fitzpatrick.

r. Davis

Robert Jenkins promoted to general John P. McWeeny named account

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BROADCASTING, April 10, 1961

Mr. Otter

executive in Chicago office of newly
formed Storer Television Sales (rep
firm). He formerly served in similar
position with Edward Petry & Co.

Adrian R. (Bud) Cooper, formerly
account executive for WHLO Akron,
Ohio, promoted to local sales manager.

Robert S. Stevens named operations
manager of WCAE Pittsburgh. Mr.
Stevens for past five years has been
associated with McLendon radio chain
in various capacities.

John M. Otter, of

NBC Special Program
Sales staff, named di-
rector of Special Pro-
gram Sales, NBC-TV.
Mr. Otter, who as-
sumes duties of Ed-
win S. Friendly Jr.,
was previously asso-
ciate producer of To-
day show, commercial producer of
Home show, and production assistant
on Armstrong Circle Theatre.

William A. Earman and Richard C.
Fellows named operations manager and
sales manager, respectively, of WPDQ
Jacksonville. Mr. Earman is also news
director while Mr. Fellows had been
operations manager and air personality.

Robert J. Zimmerman named local
sales manager for KRUX Glendale,
Ariz.

Bill Whalen named to newly created
post of assistant editor-in-chief of news
for WNAC-AM-TV Boston, as well as
Yankee Network. He formerly served
as news director of WICC Bridgeport,
Conn.

Thomas Rose, chief director, WTOL-
TV Toledo, named production manager.

Sheldon Fisher, production director
of WTHI Terre Haute, Ind., to director
of operations and sales, WTHI-FM.

Allan Bean, previously copywriter
for WTTV (TV) Bloomington-In-
dianapolis, to WPTA (TV) Roanoke,
both Indiana, as continuity director.

Richard C. Dreyfuss appointed pro-
gram manager of WPRO-TV Provi-
dence, R. I. He had served in similar
position with WSAZ-TV Huntington,
W. Va.

Robert Kennedy, previously vp TV
Motion Picture, Richmond, Va., named
film director of WXEX-TV, that city.

Mel Mains, former acting director
of Agricultural Hall of Fame, named
news director of KBEA and KBEY-
FM Kansas City.

Guy Andrews, former program direc-
tor of WHEB Portsmouth, N. H., ap-
pointed news director. He is being
succeeded as program manager by Ray

WBC's "first"

Harold Arlin, Mansfield, Ohio,
an employe of Westinghouse
Electric Corp. for 43 years and
whom Westinghouse claims was
the world's first regular radio an-
nouncer, was honored last week
at company's 75th annual stock-
holders meeting in Pittsburgh.
Mr. Arlin received Westinghouse
Order of Merit, highest honor
company can confer on an em-
ploye, "for his pioneering work
with Westinghouse Broadcasting
station KDKA (Pittsburgh) as
world's first regular radio an-
nouncer; for favorable recogni-
tion he has brought to Westing-
house through his participation
and interest in community pro-
grams, particularly those afford-
ing improved educational oppor-
tunities for young people, and for
his loyal service to Westing-
house."

Dunphy, air personality at station. Dick
Ring joins staff as disc jockey.

Dick Kelliher, formerly assistant na-
tional sales manager for Adam Young
Co., to KFRC San Francisco, as na-
tional sales manager.

Prem M. Kapur, formerly local and
regional account executive, WCAU-TV
Philadelphia, joins H-R Television,
N. Y., as account executive.

Norman Hayes joins WJXT (TV)
Jacksonville, as account executive. Joe
Grawet, previously production manager
and air personality with WESH-TV
Daytona Beach, Fla., named air per-
sonality.

Richard T. Williams appointed ac-
count executive for WEAM Arlington,
Va.

William M. Alex-
ander named com-
mercial manager of
WFMY-TV Greens-
boro, N. C. He form-
erly was local and re-
gional sales manager,
and prior to that
served as account ex-
Mr. Alexander ecutive in sales de-
partment. Before that, he was vp in
charge of tv for Hege, Middleton &
Neal, advertising agency, that city.

Ted W. Cooke, formerly program
manager of KOIN-TV Portland, Ore.,
named director of operations, tv, of
parent Mount Hood Radio and Televi-
sion Broadcasting Corp. Luke L. Rob-
erts succeeds Mr. Cooke as program
manager. He previously handled sta-
tion's production and public affairs
department.

Carl Shook named director of opera-
tions for WOWI New Albany, Ind. He
had previously served as program and
sales consultant for KWAM Memphis.

Tom Rounds appointed program di-
rector of KPOI Honolulu, replacing
Ron Jacobs who is assuming other ex-
ecutive responsibilities. Bob Lowrie
named director of news and special
events, while Tom Moffatt becomes
musical director. David Donnelly joins
news staff.

Richard H. Schutte

named western radio
sales manager for
Metropolitan Broad-
casting properties. Mr.
Schutte, who will
headquarter in San
Francisco, had been
previously vp in
charge of Pacific Mr. Schutte
Coast operations for Robert E. East-
man & Co.. and prior to that general
sales manager of KCBS, that city.

Bill Hare named associate farm di-
rector of KWTV (TV) Oklahoma City.
Mr. Hare is former executive secretary
of Oklahoma City Livestock Exchange.

Jack Lowe, formerly of WWDC
Washington, D. C, joins WFYI Garden
City, N. Y., sales staff.

Murph McHenry, program director
for WQTY Jacksonville, resigns to be-
come director of advertising and pr with
department store chain.

H. Needham Smith resigns as sales
manager of WTRF-TV Wheeling,
W. Va., to join Taft Broadcasting Co.,
in Cincinnati in executive capacity.
Other personnel changes at WTRF-TV:
George Diab, news and sports director,
named operations manager; Cyril J.
Ackermann, regional sales manager,
promoted to national sales manager;
C. Kirk Jackson, sales service manager,
named regional sales manager. James
H. Knight, promotion director, takes on
additional duty of merchandising man-
ager and Wesley M. Manley, public
service director, named in charge of
traffic and systems.

Norman F. Cissna, local sales man-
ager of WNBQ (TV) Chicago, pro-
moted to assistant general sales man-
ager. Jack Hauser, manager of sales
development, succeeds Mr. Cissna as
local sales manager.

Jack Pavis, account executive, Theo-
dore Sills, Chicago, joins KABC Los
Angeles, publicity-promotion staff.

E. Robert Nassikas appointed staff
writer for WIIC (TV) Pittsburgh. He
previously served as newspaper and ra-
dio editor for UPI, that city.

94 (FATES & FORTUNES)

BROADCASTING, April 10, 1961

Ralph Rowland joins announcing
staff of WAIT Chicago. He was form-
erly air personality with KHOW Den-
ver, where he is being replaced by Dick
Brehm, who had been traffic manager,
that station.

Roger Martin, formerly staff an-
nouncer of WVOS Liberty. N. Y., and
member of production staff of WNTA-
TV New York to KUTY Palmdale,
Calif., as air personality.

Grant Price, former news director
for KXEL Waterloo, Iowa named to
similar position for WMT-AM-TV
Cedar Rapids, Iowa.

Reb Foster joins KYW Cleveland as
air personality. He previously served
as program director and disc jockey
with KICN Denver.

Dick Thomas joins KSTT Davenport,
Iowa, as air personality.

Jim Tate and Bobby Lyons join WIP
Philadelphia air personality staff. Mr.
Tate served in similar capacity with
WCKR Miami, while Mr. Lyons com-
peted with him over WQAM, also
Miami.

Dick Landfield, formerly KTHS
Little Rock, to WSPD Toledo, as air
personality.

PROGRAMMING

Frank Stephan, former vp in charge
of Detroit office, Van Praag Produc-
tions, named vp in charge of national
sales, with headquarters in N. Y.

Robert Weisberg joins Trans-Lux
TV Corp., New York. Mr. Weisberg
will serve in executive capacity in new
tv division.

Kirk Torney, formerly managing di-
rector, CBS Ltd., London, joins Seven
Arts Associated, N. Y., as director of
station representative sales.

Alder M. Jenkins, formerly presi-
dent, Aldros Assoc., N. Y., joins Tele-
PrompTer Corp., as New England dis-
trict sales manager, Communications
Systems Div.

Cornwell Jackson, Hollywood tv ex-
ecutive, appointed chairman of execu-
tive committee for Second International
Assembly of Academy of Television
Arts and Sciences, to be held in Los
Angeles in 1962.

Melville B. Nimmer resigns as coun-
sel for Writers Guild of America, West,
in order to devote his entire practice to
representation of individual clients.

Reuben Bercovitch, executive of Wil-
liam Morris Agency resigns to form
own packaging firm for tv and motion
pictures. Offices will be located at 120
El Camino Drive, Beverly Hills.

BROADCASTING, April 10, 1961

EQUIPMENT & ENGINEERING

George Konkol appointed general
manager of microwave device opera-
tions of Sylvania Electric Products,
Mountain View, Calif. Mr. Konkol,
who succeeds Myer Leifer, resigned,
had been general manufacturing man-
ager of Sylvania's parts division.

Ely Francis appointed director of
planning for international division of
RCA. He had served as assistant con-
troller and as coordinator of interdivi-
sional transactions in budgetary plan-
ning and controls unit of corporate staff.

Martin W. Lyon appointed sales en-
gineer, semiconductors, midwest region,
for CBS Electronics, Danvers, Mass.
(manufacturing division of CBS Inc.).

Richard Swan to sales staff of broad-
cast equipment division of Sarkes Tar-
zian, Bloomington, Ind. Mr. Swan was
previously national sales manager, Gen-
eral Communications, Fort Atkinson,
Wis.

George R. Simkowski appointed mar-
keting manager of Webcor Sales Co.,
in Chicago. He has been advertising
manager for past two years and before
that assistant advertising manager. Ed-
ward C. Stern named advertisting and
sales promotion manager of Webcor-
Dormyer, that city.

GOVERNMENT

Albert J. Lubin, previously director
of Office of Public Information, USIA,
named assistant administrator (informa-
tion services) of Small Business Admin-
istration.

ALLIED FIELDS

Arthur Scheiner, member of Wash-
ington communications law firm of Cot-
tone & Scheiner, has become member
of firm of Lyon, Wilner & Bergson,
same city. Mr. Scheiner was chief of
FCC's Rules & Standards Division,
Broadcast Bureau, when he resigned in
1954 to go into private practice.

DEATHS

Clarence Worden, 64, director of
public affairs and assistant to general
manager, WCBS-TV New York, died
April 4 at Le Roy hospital, N. Y., of
heart attack.

Jack Kane, 37, music director of
Canadian Broadcasting Corp., died of
cancer at Toronto on March 27. He
had been with CBC since 1949, did
summer replacement show for CBS in
1958 and tv spectacular for CBS star-
ring Ethel Merman.

Albert Black, 40, free-lance tv pro-
ducer, died of heart attack at his home
in Lido Beach, Long Island, April 1.

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FANFARE

Reviewing plans for the Captain
Kangaroo kid concert in Chicago
next month are (I to r): William
Zelin, advertising manager, Certi-
fied Grocers of Illinois; Hal Abrams,

WBBM-TV Chicago account execu-
tive; Les Spencer, sales manager,
Country's Delight milk, and Bill
Olendorf, vice president, Tobias,
O'Neil & Gallay.

Big Chicago campaign for the 'Captain'

When CBS-TV's Captain Kanga-
roo arrives in Chicago next month
for his "Fun With Music" kid con-
cert at McCormick Place, 5,000
youngsters will be in the audience
and hundreds of thousands more
will be watching via WBBM-TV
there. This massive pre-sell will be
accomplished through a $100,000
multiple-media promotion invest-
ment by Certified Grocers of Illi-
nois Inc. through Tobias, O'Neill
& Gallay, Chicago. Object: to sell
Country's Delight brand milk, a
Certified product.

Virtually all radio stations in the
market will carry spots on the event
this month. WBBM-TV shows will
boost it too. Double-truck news-

paper ads are scheduled, plus post-
ers and billboards. Children are regi-
stering at local Certified stores for
chances to win McCormick Place
tickets, with total entries expected to
run into the millions. The one-hour
live show will be given May 7, fea-
turing a 60-piece CBS symphony
orchestra with Bob Keeshan appear-
ing in his role as Captain Kangaroo.
The program, by video tape, will be
repeated on WBBM-TV on May 14,
Sunday 6-7 p.m., bumping the CBS-
TV episodes of Lassie and Dennis
the Menace that night. The agency
estimates the five-week buildup
campaign will top 32.2 million ad-
vertising impressions.

WQAM's contest winners

WQAM Miami and its rep firm, John
Blair & Co., N. Y., have won a number
of new friends in the advertising world
as a result of their recently completed
contest.

Contestants were to submit their ver-
sion of the number of times WQAM
appeared in Miami Metro Pulse, Octo-
ber/November, 1960; slogans based on
the call letters and a description in 56

words or less of what they liked best
about the station.

As an incentive a deluxe grand prize
was offered — a week trip to Miami
Beach and Nassau. It was inspiring
enough to Richard Grahl, William Esty
Co., N. Y., who went on to win the con-
test. He was presented with his booty
by John Blair, president of the rep firm
bearing his name. Nine other contest-
ants won prizes ranging from $25 in
cash to weekend trips to Miami.

Bay area fm stations
hold big promotion

The San Francisco Bay Area Fm
Broadcasters have completed what they
describe as the biggest fm promotion in
that community's history and perhaps
the biggest anywhere.

Proclaiming March as Fm Month, the
area's 12 fm stations joined forces and
finances in a major saturation that they
say reached 90% of the area's 3 million
people. The group spent about $50,000,
got 3,000 on-air spots from its combined
membership and worked additional tie-
ins with newspapers, billboards, hi-fi
dealers and television.

And when all had cleared it was
generally felt that San Franciscans were
aware of the fm story. In both San
Francisco and Oakland, the respective
mayors declared an Fm Week, using the
central theme "Everything Sounds
Better on Fm Radio."

Stations participating in the activity
were: KAFE (FM) , KBAY-FM, KBCO
(FM), KEAR (FM), KJAZ (FM),
KPEN (FM), KPFA (FM), KPGM
(FM), KRON-FM, KRPM (FM),
KSFR (FM), and KWME (FM).

Books and films used
in CBS Films promotion

New books and 16 mm films for non-
theatrical distribution will give extra
mileage to a number of CBS-TV pro-
grams distributed by CBS Films Inc.
Last week CBS Films licensed Dell Pub-
lishing Co. to create and publish an
original paperback novel based on
Danger Man, a new British-produced
adventure series which started on the
network last Wednesday (April 4),
8:30-9 p.m. EST).

Murray Benson, CBS Films' director
of licensing, also announced the authori-
zation of Carousel Films Inc. and the
text-film division of McGraw-Hill Pub-
lishing Co. to handle non-theatrical dis-
tribution of four CBS Reports programs.
"The Influential Americans" and "The
Beat Majority" (both to Carousel), and
"Harvest of Shame" and "Crossroads
Africa — Pilot For a Peace Corps" (both
to text-film) will be distributed to
schools, government agencies, colleges,
social groups, libraries, etc. Carousel
also will release in 16 mm form the
award-winning Terrytoons cartoon, "Jug-
gler of Our Lady."

In other new licensing arrangements,
Earle Pullan Co., Toronto, has started
production of stuffed toy versions of
the cartoon characters Deputy Dawg
and Mighty Mouse. Also, Little Brown
Co. will publish hard-cover books based
on "The Years Between" and an untitled

BROADCASTING, April 10, 1961

book about four great battles of World
War II. J. B. Lippincott Co. will publish
a book based on '"Big City — 1980." All
three books will be adaptations of The
Twentieth Century programs (CBS-TV
Sun. 6:30-7 p.m. EST).

A break for the competition

KCPX-TV Salt Lake City is giving its
competition more than an even break in
advance program promotion, a test of
how far a station will go to serve the
public interest.

On its Noon News (12:30-1 p.m.),
each Tuesday, Howard Pearson, tele-
vision columnist for The Deseret News
& Telegram, reviews forthcoming pro-
grams of Salt Lake City's three com-
mercial stations in addition to KUED
(TV), U. of Utah educational station.
Mr. Pearson emphasizes only those
features he feels have a cultural, infor-
mative or educational value.

KGBS-the problem solver

To determine what Southern Cali-
fornians feel are the biggest problems
of this fast-growing area, KGBS Los
Angeles is telephoning residents asking
what the problems are, whether they
are satisfied with the way they are being
handled and what KGBS can do to
help expedite a solution. Letters have
been sent to business and civic leaders
and the station appeals to listeners to
write their views by airing an announce-
ment recorded by Wendell Campbell,
managing director. Results of the three-
pronged survey will be summarized in a
report to be made public in May. The
report will be followed by a series of
programs in which experts will analyze
the problems and suggest possible solu-
tions.

The viewers were confused

WXYZ-TV Detroit and CKLW-TV
Windsor, Ont. (across the river) joined
hands for an April Fool's gag that
might produce a more far-reaching ef-
fect than its original intent.

The two stations successfully swapped

Big RAB mailing

Radio Advertising Bureau mem-
ber stations last week launched
what they call "the world's largest
jumbo postcard mailing." were
sent on 8V2" XT1" cards, issued
by the bureau to local and regional
advertisers and their agencies.

Copy blocks in the "16 for '61"
campaign stress facts of radio's
coverage, economy, growth and
reach, with each card elaborating
on one radio fact.

their 5 p.m. high rated kids' shows (The
Three Stooges on WXYZ-TV for Jingles
in Boofland on CKLW-TV), both of
which have been engaged in a strenuous
ratings battle for top position.

Before the idea could be a reality, a
number of problems first had to be
solved. The sponsors (about a half
dozen of them) stayed with their re-
spective stations; the shows played it
straight, eliminating gags because of the
international aspect; union personnel
had to be made happy as did manage-
ment. Evenually all was worked out.
So for thousands of Detroit-Windsor
youngsters it was quite a gag. For those
who take stock in ratings it was some-
thing else — and they are waiting and
watching to see just what happened
ratingwise.

Drumbeats . . .

Radio Month aids ■ Radio stations us-
ing Pitney-Bowes postage meters can
use a special engraving with Radio
Month promotion material, NAB an-
nounced in reporting it had mailed the
1961 National Radio Month kit to near-
ly 2,300 radio stations. Radio Month
is May. In addition to the usual ideas
on the promotion. NAB has also avail-
able on an order basis bumper strips,
speakers guide and booklets on careers
in radio and on broadcasting in general.
A series of musical jingles is also
planned for distribution for the month-
long campaign.

'Opry' contest ■ The fourth annual tal-
ent contest in connection with Keystone
Broadcasting System's weekly half-hour
Grand Ole Opry program, sponsored
by Pet Milk Co., St. Louis, through
Gardner Adv. there, will be conducted
April 17-May 27 by the 120 KBS affil-
iates and 14 other stations carrying the
series. Local winners will compete in
semi-finals and six finalists will go to
WSM Nashville in late June. There
were 5,000 entries last year. Keystone's
program is based on WSM's long-run-
ning Grand Ole Opry show.

Reminder ■ WLBZ-TV Bangor, Me., is
fast becoming the best "friend of the
motorist" in that state. Maine law calls
for drivers to renew their licenses on
or before each birthday. Because of
the great financial strain, the state can
not assume the responsibility of remind-
ing motorists that their permits are
about to expire. So a number of for-
getful drivers find themselves with a
problem. But WLBZ-TV came to the
rescue — at least in the eastern part of
the state — with a "happy birthday, don't
forget to renew your drivers license,"
spot announcement several times daily.
It is working so well that the idea
has been passed on to the Maine Assn.
of Broadcasters for widespread use
throughout the state.

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INTERNATIONAL

PLAN WOULD SPLIT UP BBC

ISBA would cut official network to one program,
split equally among three independent channels

The most revolutionary plan for tv
in Britain since the introduction of a
commercial network five years ago has
just been announced by the Incorpo-
rated Society of British Advertisers
(ISBA). The ISBA plan would abolish
BBC as a separate network and set up
three independent channels giving near-
national coverage.

BBC would continue to produce
"quality" programs to be broadcast con-
tinuously — but at different times — on
all three channels. At all times one
channel would carry a BBC program
and the other two independent pro-
grams.

The effect would be that BBC pro-
grams would occupy one-third of the
time in each channel but would not be
available on a separate network. Sched-
ules would be snuffled daily to insure
allocation of prime time between BBC
and independent programs.

Member-companies of ISBA provide
more than two-thirds of the total spent
on tv advertising. Naturally, the future
of broadcasting is of prime importance
to them. Hence their radical scheme
which has been submitted to the Pilk-
ington Committee (set up by the gov-
ernment to look into the future of tv
and radio and headed by Sir Harry
Pilkington).

Says ISBA of the plan: "... BBC
would be free of the compulsion to cater
for the mass audience and could concen-
trate on 'quality' programs while, at the
same time, the spread of their programs
through independent channels would

guarantee each channel 'balanced' pro-
gramming."

Financing for BBC originations could
be met from an appropriate slice of the
independents' revenue, ISBA suggests.
And, importantly, the annual tv license
fee of $12 could be considerably re-
duced if not abolished, it was claimed.

An advantage of the plan is that it
could be inaugurated immediately and
would not be affected by any future
change in' line definition on British tv
sets, ISBA claims.

BBC names U.S. reps for
its program sales

British Broadcasting Corp. has an-
nounced the appointment of Lester M.
Malitz Inc., New York, to act as U.S.
representative in the sale of sporting
and other outside events in which BBC
owns exclusive rights.

BBC-TV's remote broadcast depart-
ment contributes over 10 hours of pro-
gramming to an average 60-hour tv
week. Approximately eight hours are
devoted to sporting events and two
hours to national events.

The BBC in its first distribution
agreement with an American tv film
distributor, appointed Peter M. Robeck
& Co., New York, as U.S. distributor
of its Shakespearean drama series, An
Age of Kings.

Dennis Scuse, BBC tv representative
in the U.S., said the agreement resulted
from "the overwhelming reception" of
An Age of Kings in New York and

Washington under the sponsorship of
Standard Oil of New Jersey.

Through arrangements with National
Educational Television, New York,
which previously purchased the series
for showing next fall on all NET-affili-
ated stations, Metropolitan Broadcasting
Co. started the series on its WNEW-
TV New York and WTTG (TV) Wash-
ington. Neither city is served by a NET
station.

CAB announces radio-tv
basic training courses

Because of a shortage of trained per-
sonnel in the foreseeable future, the
Canadian Assn. of Broadcasters is spon-
soring a special basic training course in
broadcasting at the Ryerson Institute of
Technology, Toronto, Ont., May 8-
June 2. A maximum of 100 students
will be able to take this course, each
one to be sponsored by a CAB member
station. The course will cost students
only $25. Special railway transporta-
tion rates have been arranged by the
CAB for students from all parts of
Canada.

The training course will be held in
the new $4 million radio-television
building of the Ontario government's
Ryerson Institute, equipped with mod-
ern facilities. This includes seven tv
cameras, with camera chains; 10 audio
booths for announcing, very latest in
audio and video tape facilities.

Lecturers for the course include top
authorities on Canadian broadcasting,
among them Dr. Andrew Stewart,
chairman of the Board of Broadcast
Governors, regulatory body; Murray T.
Brown, CFPL-AM-FM-TV London,
Ont., and president of CAB; and Al-
phonse Ouimet, president, Canadian
Broadcasting Corp.

Gen. Sarnoff suggests world-wide tv channel for U.N.

A world-wide tv channel for the
United Nations — to be used to bring
to 1 billion people first-hand pres-
ence at international debates and
U. N. programs — was suggested last
week by Brig. Gen. David Sarnoff,
chairman of RCA.

Gen. Sarnoff, at a U. of Detroit
convocation, foresaw international
telecasting as the next major step in
television with the accomplishment
in five years of ocean-hopping tele-
vision communications via space
satellites.

When this is in existence, he said,
one channel should be offered to the

U. N. so that the peoples of the
world can witness discussions and de-
bates on world problems in the Gen-
eral Assembly and Security Council.
At other times, he said, the U. N.
could telecast news of its programs
throughout the world.

There should be no strings at-
tached to this offer, he emphasized.
The U. N. should provide its own
studio facilities, staff and program-
ming without hindrance by any
nation.

Such a world-spanning tv channel,
Gen. Sarnoff further observed, could
be used for meetings among heads

of states. These could be on a closed
circuit basis, with proper scrambling
of signals for maximum security, or
wide-open for the whole world to
watch and listen. Basic here, he said,
is the principle of free international
usage of international communica-
tions.

In the next 10 years, there will be
tv stations in every nation, he esti-
mated. They will broadcast to 200
million receivers, with a total audi-
ence of one billion people, he pre-
dicted. Right now, he said, there are
tv stations in 75 countries, serving
almost 100 million receivers.

BROADCASTING, April 10, 1961

ABC makes deal with
Argentine tv outlet

American Broadcasting-Paramount
Theatres last week opened up its 10th
foreign country with announcement of
an agreement with Difusion Contem-
poranea S. A., which will put ch. 11
Buenos Aires, Argentina, on the air in
June. This will be 12 Latin American
station associations for ABC. The deal,
announced by Donald W. Coyle, presi-
dent of ABC International Television
Inc., and Norman Pentreath, president
of Difusion Contemporanea, is for "fi-
nancial, programming and administra-
tive assistance" by the U. S. company.
ABC also will represent the outfit in
sales to international advertisers.

Buenos Aires with 800,000 sets has
the largest tv circulation of any Latin
American market, Mr. Pentreath said.
The city has a population of 4 million,
claimed the largest in South America,
and eighth largest in the world.

ABC's other international interests
are in five Central American countries,
Venezuela (the five-station VeneVision
Network), Ecuador, Australia (two sta-
tions) and Lebanon.

British Liberals ask
ITA reorganization

British commercial tv contractors,
constantly under fire from members of
Parliament for their "profiteering," are
under a new attack. Donald Wade, M.P.
for Hudderfield, on behalf of the Liberal
Party suggested a scheme whereby $3
million a week advertising revenue
would be taken from the programmers
and given to the Independent Television
Authority (ITA).

The ITA, in turn, would buy pro-
grams from the contractors.

The Liberals, as a means of stream-
lining the Administration, suggest that
the 10-member ITA and the nine
BBC governors be replaced by a direc-
tor-general for each network under the
joint supervision of a super-broadcast
authority.

The Liberals charge that the 1954
Television Act which authorized com-
mercial tv has set up a whole new ser-
ies of commercial monopolies. Few
people then were able to predict the tre-
mendous profits now being made virtu-
ally without risk: the combined profits
of ITV companies last year were more
than $60 million.

But, say the Liberals, it is now essen-
tial that the profit level be reduced and
the commercial monopolies broken up.

The ITA charter could be revised,
they say, to give it greater control over
contractors' program planning. And
they should revert to their true function
of program producers without any direct

WLIB's cultural exchange program

To further greater understanding
and cultural ties between the United
States and the British West Indies,
WLIB New York and the Jamaica
Broadcasting Co., BWI, have agreed
on an exchange program. WLIB will
supply a series of American jazz
programs to Jamaica Broadcasting

in return for a series on the Islands'
forthcoming status as an independent
nation in the British Commonwealth.
In photo, Harry Novik (1), president
and general manager of WLIB, con-
cludes the exchange agreement with
Premier Norman W. Manley of
Jamaica.

contact with advertisers.

Liberals want the ITA to be made
responsible for advertising revenue,
under heavy taxation. This, they say,
would preserve the commercial char-
acter of the network and advertisers
would still be satisfied.

BBG head questioned
on foreign ownership

Ownership of more than the mini-
mum 25% of a Canadian radio or tele-
vision station by foreign interests was
questioned by the Parliamentary Com-
mittee on Broadcasting at Ottawa last
month.

Committee members questioned Dr.
Andrew Stewart, chairman of the Board
of Broadcast Governors, on why CFCF
Montreal (owned by Canadian Mar-
coni Co., which in turn is owned by
British interests) was granted the sec-
ond English television station in Mont-
real. He was also questioned on the
ownership of CKLW-TV Windsor, Ont,
opposite Detroit.

Dr. Stewart said special order-in-
council permission was given by the
Canadian government under the Can-
ada Broadcasting Act to allow CFCF
to have a tv station. CFCF, in opera-
tion at Montreal for 40 years, is the
oldest broadcasting station in Canada.
A large percentage of the CKLW shares
is owned by RKO Teleradio Pictures
Inc., but the station was licensed prior

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to BBG's establishment. Similar order-
in-council procedure was granted to
CKCO-TV Kitchener, Ont., and
CFCM-TV and CKMI-TV Quebec
City, Que., in which half the shares are
owned by Famous Players Canadian
Corp., in turn owned by Paramount
Pictures, a U. S. corporation. These
stations were also licensed prior to the
BBG's advent.

Dr. Stewart was also questioned on
ownership of radio and television sta-
tions by newspaper interests in view
of the recent sale of CKEY Toronto to
a group in which the Toronto Globe
and Mail, morning daily, has 50% own-
ership.

As compiled by Broadcasting: March
30 through April 5. Includes data
on new stations, changes in existing
stations, ownership changes, hearing
cases, rules & standards changes, rou-
tine roundup.

Abbreviations: DA — directional antenna, cp
— construction permit. ERP — effective radi-
ated power, vhf— very high frequency, uhf
— ultra high frequency, ant. — antenna, aur. —
aural, vis. — visual, kw — kilowatts, w — watts,
mc — megacycles. D — day. N — night. LS —
local sunset, mod. — modification, trans. —
transmitter, unl. — unlimited hours, kc — kilo-
cycles. SCA— subsidiary communications au-
thorization. SSA — special service authoriza-
tion. STA — Special temporary authorization.
SH — specified hours. * — educational. Ann. —
Announced.

New tv stations

ACTIONS

Hanford, Calif. — Gann Tv Enterprises.
Granted uhf ch. 21 (512-518 mc); ERP 257 kw
vis., 138 kw aur.; ant. height above average
terrain 273 ft., above ground 300 ft. Esti-
mated construction cost $45,000, first year
operating cost $52,000, revenue $65,000. P.O.
address 2300 S. Union Ave., Bakersfield,
Calif. Studio and trans, location Highway
99 at Kings River. Geographic coordinates
36° 29' 40" N. Lat., 119° 31' 48" W. Long.
Trans. RCA TTU-12A, ant. TFU-24DL. Prin-
cipals include Harold D. Gann, 50%. George
L. Naron and Louis Maccagno, 25% each.
Mr. Gann owns radio-tv productions com-
pany. Mr. Naron is accountant. Mr. Mac-
cagno owns bakery. Action March 30.

BBC surveys education
on American television

The BBC has looked at education on
American television and concluded that
its own resources can be more usefully
devoted to the enrichment of education
than by direct teaching over home re-
ceivers. Reconnaisance here was part
of the research that went into an edu-
cational policy statement by BBC, cov-
ering both radio and tv but excluding
programs for schools (nine tv programs
weekly, 55 radio programs for 29,000
schools and 9 million supplementary
pamphlets annually).

The survey lists current programs

FOR THE RECORD

Existing tv stations

ACTIONS

WOOD-TV (ch. 8) Grand Rapids, Mich.—
Granted mod. of cp to change type ant.,
reduce ant. height from 1.000 ft. to 970 ft.,
and make other equipment changes; con-
ditioned to (1) dismantling existing ant.
structure within 90 days following com-
mencement of authorized program tests
from new facilities and (2) whatever action
commission deems appropriate as result of
final decision of Court of Appeals in Tele-
vision Corp. of Michigan Inc. vs. FCC. By
letter denied petition by WLIX-TV (ch. 10)
Onondaga to withhold action. Action Apr. 5.

WITI-TV Milwaukee, Wis. — Granted appli-
cation to move trans, approximately 9 miles
south of existing site to location just out-
side northern Milwaukee city limits, and
increase ant. height from 980 ft. to 1,000
ft.; engineering conditions. Action March 30.

CALL LETTERS ASSIGNED

KBLL-TV Helena, Mont.— Helena Tv Inc.
changed from KXLJ-TV.

KEZE-TV San Francisco. Calif.— Bay Tv.
Changed from KBAY-TV.

KTAL-TV Texarkana. Tex.— KCMC Inc.
Changed from KCMC-TV.

New am stations

APPLICATIONS
Cozad, Neb. Tri-City Bcstg. Co.— 1490 kc,
250 w. Overall ant. height above ground
155.5 ft. P.O. address Box 67. Estimated con-
struction cost $29,615, first year operating
cost $36,000, revenue $38,500. Principal is
David F. Stevens Jr. Mr. Stevens owns
newspaper and office supply business. Ann.
March 30.

Donelson, Tenn. Wm. H. Freeman — 1560

that fit into the enrichment philosophy
and goes on to suggest some future
plans and possibilities. Among these,
BBC-TV will inaugurate next summer
tv programs designed to contribute to
serious study, "Further Education" ra-
dio programs will be extended espe-
cially ih foreign-language teaching and
will review its service to young people.

The BBC fulfills education require-
ments of its royal charter through its
programs as a whole and while pro-
grams should reflect existing tastes and
interests, they should also work to
broaden enjoyment of the arts and un-
derstanding of the world, according to
the report.

kc; 1 kw. Ant. height above mean sea
level 590 ft. P.O. address 2517 Lebanon Rd.
Estimated construction cost $19,568.41, first
year operating cost $25,000, revenue $25,000.
Mr. Freeman has interests in real estate, in-
surance, development, farming, and bank-
ing. Ann. March 31.

Existing am stations

ACTIONS

KNEZ Lompoc, Calif. — Granted change on
960 kc, from 500 w, D, to 500 w, DA-N, U;
engineering conditions. Action April 5.

KGON Oregon City, Ore.— Granted in-
crease of power from 10 kw to 50 kw. con-
tinued operation on 1520 kc, DA-1, U; en-
gineering conditions. Action April 5.

WRFD Bedford, Pa.— Granted increased
power on 1310 kc, D, from 1 kw to 5 kw;
engineering condition. Chmn. Minow not
participating; Comr. Bartley dissented. Ac-
tion April 5.

KVIL Highland Park, Tex.— Granted in-
crease of power from 500 w to 1 kw, con-
tinued operation on 1150 kc, DA-D; engi-
neering conditions. Action April 5.

APPLICATIONS
KDLM Detroit Lakes, Minn. — Cp to in-
crease daytime power from 250 w to 1 kw
and install new trans. (1340kc). Ann. March
31.

KMIS Portageville, Mo. — Cp to increase
power from 250 w to 1 kw. and install new
trans. (1050kc) Ann. March 31.

WDLC Port Jervis, N. Y. — Cp to increase
daytime power from 250 w. to 1 kw. and
install new trans. (1490kc). Ann. March 30.

WBAX Wilkes-Barre, Pa. — Cp to increase
daytime power from 250 w. to 1 kw. and
install new trans. (1240kc). Ann. March 31.

KBEN Carrizo Springs, Tex. — Mod. of li-
cense to change hours of operation from
Unl. to SH: weekdays 6:00 a.m. to 7:00 p.m.
(1450kc). Ann. March 30.

CALL LETTERS ASSIGNED

WRNS Rensselaer, N. Y. — Fairview Bcstrs.

WYNS Lehighton, Pa.— Valley Bcstg. Co.
Changed from WLPS.

WXVW Jeffersonville, Ind. — Northside
Bcstg. Co.

KRAF Reedsport, Ore. — Oregon Coast
Bcstrs. Changed from KRDP.

KGRB West Cobina, Calif .—Robert Bur-
dette & Assoc. Changed from KWCR.

KBLL Helena, Mont. — Helena Tv Inc.
Changed from KXLJ.

WDJS Mount Olive, N. C. — Mount Olive
Bcstg. Co.

KNBB Newport Beach, Calif. — Newport-
Costa Mesa Bcstg. Inc. Changed from KAJS.

WXRA Woodbridge, Va.-KBVA Inc.
Changed from WBVA.

WTHB North Augusta, S. C— North Au-
gusta Bcstg. Co. Changed from WESN.

WZUM Carnegie, Pa. — Carnegie Bcstg. Co.
Changed from WCNE.

KENT Prescott. Ariz.— H. R. Odom.
Changed from KZOK.

WSMD Waldorf, Md— Dorlen Bcstrs. Inc.

WEND Ebensburg, Pa. — Cambria County
Bcstg. Co.

WKIG Glennville, Ga.— Tattnall County
Bcstg. Co.

WRAA Luray, Va. — Harry A. Epperson Sr.

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NEGOTIATORS FOR THE PURCHASE AND
SALE OF RADIO AND TELEVISION STATIONS
EVALUATIONS
FINANCIAL ADVISERS

NEW YORK

60 East 42nd Street
MUrray Hill 7-4242

WEST COAST
860 Jewell Avenue
Pacific Grove, California
FRontier 2-7475

WASHINGTON

1625 Eye Street, N.W.
District 7-8531

STATION AUTHORIZATIONS, APPLICATIONS

100 (FOR THE RECORD)

BROADCASTING, April 10, 1961

New fm stations

ACTIONS

DeKalb Radio Studios Inc. DeKalb, 111. —

Granted cp for new class B fm station to
operate on 99.1 mc; ERP 3.1 kw; ant. height
160 ft.; engineering conditions. Action April

Sparks Bcstg. Co., Houghton Lake, Mich.
— Granted cp for new class B fm station to
operate on 98.5 mc; ERP 8.1 kw; ant. height
190 ft.; engineering conditions. Action April

Southeastern Ohio Bcstg. System Inc.,
Zanesville, Ohio — Granted cp for new class
B fm station to operate on 102.5 mc; ERP 15
kw; ant. height 490 ft.; engineering condi-
tions. Action April 5.

Colonial Bcstg. Co., Elizabethtown, Pa. —
Granted cp for new class B fm station to
operate on 106.7 mc; ERP 3.2 kw; ant.
height 235 ft.; engineering conditions. Ac-
tion April 5.

Tomah-Mauston Bcstg. Co., Tomah, Wis. —
Granted cp for new class B fm station to
operate on 98.9 mc; ERP 17.5 kw; ant.
height 390 ft.; remote control permitted.
Action April 5.

Existing fm stations

ACTIONS

KELE (FM) Phoenix, Ariz. — Granted
authority to remain silent for period ending
June 5. Action April 4.

KSEO-FM Durant, Okla. — Granted au-
thority to remain silent for period ending
July 1. Action April 4.

University Advertising Co., Dallas, Tex.—
Granted mod. of cp to change fm station
location to Dallas-Highland Park; waived
sec. 3.205(b) of rules to permit maintenance
of single main stduio at main studio loca-
tion of its am station KVIL Highland Park.
Chmn. Minow and Comrs. Bartley and Ford
dissented. Ann. March 30.

APPLICATIONS
WMAX-FM Grand Rapids, Mich.— Mod. of
cp (as modified, authorized new fm station)
for extension of completion date. Ann.
March 31.

WOW-FM Omaha, Neb.— Mod. of cp (as
modified, authorized new fm station) for
extension of completion date. Ann. March 31.

WSRW-FM Hillsboro, Ohio— Mod. of cp
(which authorized new fm station) to change
frequency from 98.1 mc, ch. 251 to 106.7 mc,
ch. 294, decrease ERP from 36.33 kw. to
31.5 kw, change type ant. and decrease ant.
height above average terrain from 162 feet
to 160 feet. Ann. March 31.

WDJD (FM) Warwick, R. I.— Mod. of cp
(as modified, authorized new fm station) for
extension of completion date. Ann. March 31.

WDJD Warwick, R. I.— Mod. of cp (as
modified, authorized new fm station) to
increase ERP from 3.3 kw to 20 kw, decrease
ant. height above average terrain from 245
feet to 215 feet, change trans. -studio and
station location from Warwick to Provi-
dence. R. I., operate trans, by remote con-
trol, change ant. and ant. system (decrease
height) and change type trans. Ann. March
30.

CALL LETTERS ASSIGNED

WTTF-FM Tiffin, Ohio— WTTF Inc.
KPDQ-FM Portland, Ore.— KPDQ Inc.
KRBO-FM Las Vegas, Nev. — Rainbow Inc.
KVWO-FM Cheyenne, Wyo.— Great West
Co.

KEZY-FM Anaheim, Calif.— Hi-fi Bcstrs.
Inc. Changed from KEZE (FM)

Ownership changes

ACTIONS

WXLI Dublin, Ga.— Granted (1) renewal
of license and (2) assignment of license to
Herbert I. Conner and C. Theodore Kirby,
d/b as Laurens County Bcstg. Co.; consid-
eration $85,000. By memorandum opinion
and order, commission dismissed petition
by WMLT Dublin, to deny assignment ap-
plication. Chmn. Minow not participating;
Comr. Bartley dissented and issued state-
ment. Action April 5.

KHAI Honolulu, Hawaii — Granted assign-
ment of cp from Alexander M. and Gene-
vieve De Dampierre Casey to Robert Sher-
man (KHOE, Truckee, Calif.); consideration
$8,000. Action April 5.

WCVP Murphy, N. C. — Granted assign-
ment of licenses and cp to Max M. Blake-
more. Action April 4.

WRAN Dover, N. J. — Granted relinquish-
ment of positive control by Harry L. Gold-
man through sale of 75% additional stock to
John Smart, Abe L. Blinder, Lester Petchaft,
Barry Sherman, Samuel L. Kravetz and
Morris H. Bergreen; consideration $41,250 to

cover expenses in part and $8,750 a month
for 12 months to oversee construction and
start of operation. Chmn. Minow and Comn.
Bartley abstained from voting. Action April
5.

KYFM (FM) Oklahoma City, Okla.—
Granted assignment of licenses from Edwin
P. and Charlene Nail to Bernard Groven
and Richard Harry Gundle, d/b as Groven
Bcstg. Co.; consideration $27,200. Action
April 5.

WORD Spartanburg, S. C— Granted as-
signment of license and cp to Henderson
Belk (WGUS North Augusta, S. C, and
WIST Charlotte, N. C): consideration $175,-
000. Action April 5.

KRIG Odessa, Tex. — Granted assignment
of license and cp to Auchincloss Bcstg.
Corp. (Bayard C. Auchincloss, KWCO,
Chickasha, Okla.); consideration $120,000,
and $5,000 cash and $5,000 in 12 monthly in-
stallments for agreement not to compete
within radius of 80 miles of Odessa for five
years. Chmn. Minow not participating. Ac-
tion April 5.

KVWC Vernon, Tex. — Granted assignment
of license to KVWC Inc. Action April 4.

APPLICATIONS

WCHP Tuscumbia, Ala. — Seeks assignment
of license from Harrod A. Pugh and Carl
Pugh to Bcstg. Corp. of Southwest for
$39,000. Principles include Robert C. Kent
(25%), Paul B. Adams (10%), Roy H. Kempf
(10%) and Raymond Luttman (12%). All are
in farming except Mr. Kent, who has no
other business interests. Ann. March 31.

KBLO Hot Springs, Ark. — Seeks assign-
ment of license from Stan Morris, trustee
in bankruptcy, to Tedesco Inc. for $17,000.
Principals are Nicholas and Victor Tedesco
(14.29% each). They have interests in KWEB
Rochester, WISK St. Paul, KCUE Red Wing,
all Minn.; WCOM Sparta and WIXX New
Richmond, both Wis.; and KFNF Shenan-
doah. Iowa. Ann. March 28.

KIBS Bishop, Calif.— Seeks transfer of
control from James R. Oliver to Royal S.
Deming. Consideration $9,000. Mr. Deming
has no other business interests. Ann. March
31.

WRDO Augusta, Me. — Seeks transfer of
control from Adeline B. Rines to her son,
William H. Rines (51%). No consideration
is involved. Mr. Rines has interests in
WLBZ-AM-TV Bangor and WCSH-AM-TV
Portland, both Me. Ann. March 31.

KRNY Kearney, Neb. — Seeks involuntary
assignment of license from E. M. Gallemore
Sr.. to Jac L. Bye. receiver. Ann. March 30.

WTAW Bryan, Tex. — Seeks assignment of
license from WTAW Bcstg. Corp. to Radio
Bryan Inc. for $109,000. Principals are John
H. Hicks Jr. (50%) and Edward L. Francis
(50%). Mr. Hicks has 50% interest in KOLE
Port Arthur, Tex. Mr. Francis is lawyer.
Ann. March 30.

Hearing cases

FINAL DECISIONS

■ By memorandum opinion and order,
commission granted petition by Federal
Communications Bar Assn. to intervene as
amicus curiae for limited purpose of filing
comments directed to interpretation of sec
311 (c) of Communications Act, to be filed
with chief hearing examiner within 10 days
from release of memorandum opinion, con-
cerning agreement whereby Laurel Bcstg.
Co. would dismiss its application for new
am station in Laurel, Md., in return for
partial reimbursement of its expenses by
applicant Interurban Bcstg. Corp., Laurel;
dismissed as moot joint petition by Laurel
and Interurban for review of chief hearing
examiner's ruling, petition for review by
Broadcast Bureau, and petition for instruc-
tions filed by Laurel. Action April 5.

■ By order, commission, on remand by
Court of Appeals, made WQXR New York,
N. Y., party to proceeding on applications
of Berkshire Bcstg. Corp. and Grossco Inc.
for new am stations in Hartford and West
Hartford, Conn., respectively. Commissioner
Ford not participating. Action April 5.

■ By order in proceeding on protest by
KXJL-TV Helena, Mont., to grant of appli-
cations of Montana Microwave Inc. for cps
to extend latter's microwave system from
Missoula to Helena for off-the-air pickup of
programs of Spokane, Wash., KXLY-TV
KHQ-TV and KREM-TV for delivery to
Helena catv system, commission (1) granted
petition by Capital City to dismiss its pro-
test and dismissed as moot its petition to
enlarge issues; (2) vacated June 24, 1959
action which postponed effective date of
Jan. 30, 1958 grants to Montana Microwave.
Chairman Minow not participating. Action
April 5.

■ By order, commission dismissed, as
moot, petition by Abilene Radio and Tv Co.
to enlarge issues in San Angelo, Tex., tv

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101

ch. 3 comparative proceeding. Action April
5.

■ By order, commission appointed chief
hearing examiner James D. Cunningham to
preside in further hearing on applications
of city of Jacksonville, WFGA-TV and Jack-
sonville Bcstg. Corp. for new tv stations to
operate on ch. 12 in Jacksonville, Fla. On
July 29, 1960, commission, on its own mo-
tion, reopened record for further hearing in
light of record of hearings before Subcom-
mittee on Legislative Oversight of House
Commerce Committee which made refer-
ence to possible ex parte representations
made during course of Jacksonville ch. 12
proceeding, and information disclosed by
commission inquiry. Action April 5.

■ Commission gives notice that February

7 initial decision which looked toward grant-
ing applications of Floyd Bell for new am
station to operate on 940 kc, 1 kw, D, in
Texarkana, Tex., and Belton Bcstrs. Inc.
for new station on 940 kc, 1 kw, D, DA, in
Belton, Tex., became effective March 29
pursuant to sec. 1.153 of rules. Ann. March
30.

■ Commission gives notice that February

8 initial decision which looked toward grant-
ing application of Altamaha Bcstg. Corp. to
increase power of WBGR Jesup, Ga., from
1 kw to 5 kw, continued operation on 1370
kc, D, became effective March 30 pursuant
to sect. 1.153 of rules. Ann. March 31.

STAFF INSTRUCTIONS

■ Commission on March 30 directed prep-
aration of document looking toward grant-
ing application of American Bcstg. -Para-
mount Theatres Inc. to increase ERP of
station KABC-FM Los Angeles, Calif., from
4.3 kw to 74.7 kw and increase ant. height
from 2,800 ft. to 2.915 ft., continued opera-
tion on 95.5 mc. Sept. 19, 1960 initial deci-
sion looked toward this action. Ann. March
31.

■ Commission on March 30 directed prep-
aration of document looking toward grant-
ing application of Herman Handloff for new
am station to operate on 1260 kc, 500 w, D,
DA, in Newark, Del., and denying applica-
tions of Alkima Bcstg. Co. and Howard
Wasserman seeking same facilities in West
Chester, Pa. Sept. 15, 1960 initial decision
looked toward this action. Ann. March 31.

■ Commission on March 30 directed prep-
aration of document looking toward grant-
ing application of Stephens County Bcstg.
Co. to change facilities of WNEG Toccoa,

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Ga., from 1320 kc, 1 kw, D, to 630 kc, 500
w, D. Dec. 21, 1960 initial decision looked
toward denying application. Ann. March
31.

■ Commission on March 30 directed prep-
aration of document looking toward grant-
ing application of Martin Karig for new am
station to operate on 930 kc, 1 kw, DA, D,
in Johnstown, N. Y. Dec. 20, 1960 initial de-
cision looked toward this action. Ann.
March 31.

■ Announcement of these preliminary
steps does not constitute commission action
in such cases, but is merely announcement
of proposed disposition. Commission re-
serves right to reach different result upon
subsequent adoption and issuance of formal
decisions.

INITIAL DECISIONS

■ Hearing Examiner Elizabeth C. Smith
issued initial decision looking toward deny-
ing application of WPET Inc. to change fa-
cilities of WPET Greensboro, N. C„ on 950
kc from 500 w, D, to 5 kw, DA-2. U. Ann.
April 5.

■ Hearing examiner Smith issued initial
decision looking toward granting applica-
tion of Skyline Bcstrs. Inc. for new am
station to operate on 1010 kc, 1 kw, D, DA,
in Klamath Falls, Ore. Ann. March 31.

■ Hearing examiner Jay A. Kyle issued
initial decision looking toward granting ap-
plications of WKXL Concord, N. H., WTSA
Brattleboro, Vt., WMAS Springfield, Mass.,
and WWSO Glens Falls, N. Y., to increase
daytime power from 250 w to 1 kw, con-
tinued operation on 1450 kc, 250 w-N, each
conditioned to accepting such interference
as may be imposed by other existing class
IV stations in event these stations are sub-
sequently authorized to increase power to
1 kw. Ann. April 5.

OTHER ACTIONS
WERL Eagle River, Wis. — Designated for
hearing application for assignment of cp
from Walter J. Teich and Kenneth S. Gor-
don to Eagle River Bcstg. Co. Comrs. Hyde
and Lee voted for grant. Action April 5.

■ By memorandum opinion and order,
commission granted petition by R-C Bcstg.
Co. only insofar as it requested that its ap-
plication for new am station to operate on
1300 kc, 1 kw, DA, daytime, at Spring
Valley, N. Y., be accepted as having been
filed as of Nov. 3, 1960. Commission stated:

"In so doing, however, we wish to make
it clear that such action has been taken only
because we found that the application was
substantially complete when it was tendered
for filing, and because the tender was made
before the Secretary's Office was locked on
Nov. 3, 1960. We also wish to make abso-
lutely clear our policy with respect to ac-
cepting applications which are not substan-
tially complete, or with respect to requests
to accept applications filed after the cut-
off date nunc pro tunc on the basis of a
showing that the late filing was due to in-
advertence on the part of the applicant,
its attorney, or its consulting engineer.
Mere inadvertence does not and will not
provide the basis upon which exceptions
will be made to our cut-off and filing pro-
cedures. In all cases of late filing, the
commission will look with extreme care to
the conduct of the applicant and its rep-
resentatives and the equities of other par-
ties who may be affected and will grant
relief only under most exceptional circum-
stances. Further, prospective applicants are
herewith put on notice that the Secretary's
Office will be locked promptly at 5:00 p.m.
in the afternoon, and that after that hour
no person will be admitted." Action April
5.

■ By letter, commission afforded KTAG-
TV (ch. 25) Lake Charles, La., 15 days to
file under oath further statement concern-
ing reasons for its failure to file within
statutory 30-day period properly verified
protest to Feb. 3, 1960 grant of cp to Texas
Goldcoast Tv Inc., to move trans, of KPAC-
TV (ch. 4), Port Arthur, Tex., from 16
miles north of that city to 27 miles north-
east thereof and 32 miles northwest of Lake
Charles, increase ant. height from 700 ft. to
990 ft., and make other equipment changes;
allowed Texas Goldcoast 10 days after
KTAG-TV filing to respond. (On April 1,
1960 commission dismissed KTAG protest
and denied its petition for reconsideration;
on Nov. 23, 1960 Court of Appeals held that
commission has discretion to permit correc-
tion of protest filed by KTAG.) Action
April 5.

■ By letter commission denied petition by
WJMJ Bcstg. Corp., Philadelphia, Pa., for
denial of application of Young People's
Church of Air Inc. for cp to replace ex-
pired permit for new class B fm station
(WPCA-FM) in Philadelphia, which had
been granted after comparative hearing
with WJMJ application. Chmn. Minow not
participating. (On Nov. 18, 1960 Court of

Appeals remanded comparative hearing
case to commission in order that latter de-
termine effect of death of Dr. Percy Craw-
ford upon its decision; on March 29, 1961
commission adopted memorandum opinion
and order in this connection.) Action April
5.

WEXC Inc., Le-Lan Inc., Depew; Leon
Lawrence Sidell, Hamburg; Seaport Bcstg.
Corp., Lancaster; James C. Gleason, East
Aurora, all N.Y.— Designated for consoli-
dated hearing applications for new daytime
am stations to operate on 1300 kc — Sea-
port with 1 kw, DA, and Gleason with 5
kw, DA. Action April 5.

WSLS-FM Roanoke, Va. — Designated for
hearing application to increase ERP on
99.1 mc from 21 kw to 202 kw and ant.
height from 1,890 ft. to 1,892 ft.; made
WBKW (FM) Beckley, W. Va., party to
proceeding. Action April 5.

■ Commission granted request for waiver
of sec. 4.603 of rules to enable KKTV (TV)
Colorado Springs, Colo., to multiplex fm
programs from KFMH (FM) studio to its
transmitter by means of second sub-carrier
multiplexed on tv stl station KBA-28. for
period ending April 1, 1962, conditioned (1)
that addition of second subcarrier has no
degrading effect with respect to television
video and sound channels, and (2) waiver
will be automatically terminated by transfer
of control of KFMH Colorado Springs. Ac-
tion March 30.

■ By letter, commission denied petition to
Fort Harrison Telecasting Corp. for recon-
sideration of Nov. 30, 1960 action which de-
nied waiver of sect. 1.305 (c) of rules and
returned as not acceptable for filing its
tendered application for new tv station to
operate on ch. 10 in Terre Haute, Ind.,
which was contingent on station WTHI-TV

(1) receiving grant of its pending renewal
application on ch. 10 in Terre Haute and

(2) receiving a grant of its pending appli-
cation to change facilities to ch. 2 returned
retendered application. Chmn. Minow not
participating; Comr. Ford dissented and
stated: "I would deny petition for recon-
sideration but would consider application
in tendered status rather than return it."
Action March 30.

WBRD Bradenton, Fla. — Designated for
hearing application to change facilities on
1420 kc from 1 kw, DA, D, to 500 w-N, 1
kw-LS, DA-D. Action March 31.

■ By memorandum opinion and order,
commission denied petition for reconsidera-
tion by KHSL-TV Chico, Calif., and ioint
petition by KSUE Susanville. and KVIP-
TV Redding, for reconsideration and stay
of Dec. 21, 1960 report and order which
amended tv table of assignments by sub-
stituting ch. 13 for ch. 9 in Alturas and
adding ch. 9 to Redding. Chmn. Minow not
participating. Action March 30.

Routine roundup

102 (FOR THE RECORD)

ACTIONS ON MOTIONS
By Commissioner John S. Cross

■ Granted petition by Broadcast Bureau
and extended to March 31 time to respond
to petition by Robert B. Brown to modify
issues in proceeding on his application for
new am station in Taylorsville, N. C. Ac-
tion March 28.

■ Granted ioint motion by Creek County
Bcstg. Co.. Sapulpa, and M. W. Cooper,
Midwest City, Okla., for waiver of Sec.
1.51 of rules to permit them to file twenty-
five page petitions for review of hearing
examiner's order released March 15, deny-
ing petition to reopen record in proceeding
on their am applications. Action March 29.

■ Granted petitions and errata thereto by
Broadcast Bureau and extended to April 12
time to respond to petitions by Tropical
Telecasting Corp. and by Nueces Telecast-
ing Co. to enlarge issues in Corpus Christi,
Tex., tv ch. 3 proceeding. Action March
30.

By Chief Hearing Examiner
James D. Cunningham

■ Granted petition by WNOK-TV Colum-
bia, S. C, and dismissed without prejudice
its application to change from ch. 67 to ch.
25. Application was consolidated for hear-
ing with application of First Carolina Corp.,
for new tv station to operate on ch. 25 in
Columbia, S. C. Action March 29.

■ Granted petition by Cosmopolitan Bcstg.
Co. to extent that it involves dismissal of
its application for am faciilties in Santa
Fe, N. M., but dismissed application with
prejudice. Action March 29.

■ Denied motion by applicant to change
place of hearing from Kingstree, S. C, to
Washington, D. C, in proceeding on appli-
cations of Palmetto Bcstg. Co. for renewal
of license of WDKD Kingstree and for li-
cense to cover cp. Action March 29.

■ Granted petition by Rocky Mountain Tv
stations to extent that it involves dismissal
of its application for new tv station to op-
erate on ch. 4 in Reno, Nev., but dismissed

BROADCASTING, April 10, 1961

PROFESSIONAL CARDS

JANSKY & BAILEY

Offices and Laboratories
1339 Wisconsin Ave., N.W.
Washington 7, D.C. FEderal 3-4800
Member AFCCE

Commercial Radio Equip. Co.
Everett L. Dillard, Cen. Mgr.
INTERNATIONAL BLDC.
Dl. 7-1319
WASHINGTON, D. C.
P.O. BOX 7037 JACKSON 5302
KANSAS CITY, MO.
Member AFCCE

MAY & BATTISON

CONSULTING RADIO ENGINEERS
Suite 805
71 I 14th Street, N.W.
Washington 5, D. C.
REpublic 7-3984
Member AFCCE

JAMES C. McNARY

Consulting Engineer
National Press Bldg.,
Wash. 4, D. C.
Telephone District 7-1205

Member AFCCE

A. D. Ring & Associates

30 Years' Experience in Radio
Engineering

1710 H St., N.W. Republic 7-2347
WASHINGTON 6, D. C.

Member AFCCE

L. H. Carr & Associates

Consulting
Radio & Television
Engineers

Washington 6, D. C. Fort Evans
1000 Conn. Ave. Leesburg, Va.

Member AFCCE

—Established 1926—

PAUL GODLEY CO.

Upper Montclair, N. J.
Pilgrim 6-3000
Laboratories, Great Notch, N. J.

Member AFCCE

GAUTNEY & JONES

CONSULTING RADIO ENGINEERS
930 Warner Bldg. National 8-7757
Washington 4, D. C.

Member AFCCE

KEAR & KENNEDY

1302 18th St., N.W. Hudson 3-9000
WASHINGTON 6, D. C.

Member AFCCE

GEORGE C. DAVIS

CONSULTING ENGINEERS
RADIO & TELEVISION

527 Munsey Bldg.
STerling 3-0111
Washington 4, D. C.

Member AFCCE

Lohnes & Culver

Munsey Building District 7-8215
Washington 4, D. C.

Member AFCCE

A. EARL CULLUM, JR.

CONSULTING ENCINEERS
INWOOD POST OFFICE
DALLAS 9, TEXAS
FLeetwood 7-8447

Member AFCCE

GUY C. HUTCHESON

P.O. Box 32 CRestview 4-8721
1100 W. Abram
ARLINGTON, TEXAS

WALTER F. KEAN

CONSULTING RADIO ENCINEERS

Associates
George M. Sklom, Robert A. Jones
19 E. Quincy St. Hickory 7-2401
Riverside, III.
(A Chicago suburb)

CARL E. SMITH

CONSULTING RADIO ENCINEERS

8200 Snowville Road
Cleveland 41, Ohio

Tel. JAckson 6-4386

Member AFCCE

A. E. Towne Assoc s., Inc.

TELEVISION and RADIO
ENGINEERING CONSULTANTS
420 Taylor St.
San Francisco 2, Calif.
PR. 5-3100

M. R. KARIG & ASSOCS.

BROADCAST CONSULTANTS
Engineering Applications
Management Programming
Sales
P. O. Box 248
Saratoga Springs, N. Y.
Saratoga Springs 4300

SILLIMAN, MOFFET &
ROHRER

1405 C St., N.W.
Republic 7-6646
Washington 5, D. C.

Member AFCCE

HAMMETT & EDISON

CONSULTING RADIO ENCINEERS
Box 68, International Airport
San Francisco 28, California
Diamond 2-5208

J. G. ROUNTREE

CONSULTING ENGINEER
P.O. Box 9044
Austin 17, Texas
CLendale 2-3073

PETE JOHNSON

Consulting am-fm-tv Engineers
Applications — Field Engineering

Suite 601 Kanawha Hotel Bldg.

Charleston, W.Va, Dickens 2-6281

HASKETT & VOLKMAN

BROADCAST CONSULTANTS

7265 Memory Lane
Cincinnati 39, Ohio
WEbster 1-0307

Service
Directory

CAMBRIDGE CRYSTALS
PRECISION FREQUENCY
MEASURING SERVICE

SPECIALISTS FOR AM-FM-TV
445 Concord Ave.,
Cambridge 38, Mass.
Phone TRowbridge 6-2810

LYNNE C. SMEBY

CONSULTING ENGINEER
AM-FM-TV

7615 LYNN DRIVE
WASHINGTON 15, D. C.
OLiver 2-8520

JOHN B. HEFFELFINGER

8401 Cherry St. Hiland 4-7010
KANSAS CITY, MISSOURI

VIR N. JAMES

SPECIALTY
DIRECTIONAL ANTENNAS
232 S. Jasmine St. DExter 3-5562
Denver 22, Colorado

Member AFCCE

MERL SAXON

CONSULTING RADIO ENGINEER

622 Hoskins Street
Lufkin, Texas
NEptune 4-4242 NEptune 4-9558

KEITH WILLIAMS and
ASSOCIATES, ARCHITECTS

Consultants — Radio Station Design
110 North Cameron Street
Winchester, Virginia
MOhawk 2-2589
Planning Equipment layout

Renovation Acoustic Design

PRECISION FREQUENCY
MEASUREMENTS

AM-FM-TV

COMMERCIAL RADIO
MONITORING CO.

103 S. Market St.,
Lee's Summit, Mo.
Phone Kansas City, Laclede 4-3777

GEO. P. ADAIR ENG. CO.

CONSULTING ENGINEERS

Radio-Television
Communications- Electronics
1610 Eye St., N. W.
Washington, D. C.
Executive 3-1230 Executive 3-5851
Member AFCCE

JULES COHEN

Consulting Electronic Engineer
617 Albee Bldg. Executive 3-4616
1426 C St., N.W.
Washington 5, D. C.

Member AFCCE

JOHN H. MULLANEY
and ASSOCIATES, INC.

2000 P St., N. W.
Washington 6, D. C.
Columbia 5-4666

Member AFCCE

NUGENT SHARP

Consulting Radio Engineer

809-11 Warner Building
Washington 4, D. C.
District 7-4443

Member AFCCE

PAUL DEAN FORD

Broadcast Engineering Consultant
4341 South 8th Street
Terre Haute, Indiana

Wabash 2643

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BROADCASTING, April 10, 1961

103

application with prejudice. Application was
consolidated for hearing with Circle L Inc.
for new tv station to operate on ch. 4 in
Reno. Action March 29.

■ Granted joint petition by Dixie Radio
Inc. and Harry Llewellyn Bowyer Jr., ap-
plicants for new daytime am stations in
Brunswick, Ga., to operate on 790 kc, 500
w, D — Dixie Radio Inc. with DA — for ap-
proval of agreement whereby Dixie would
pay Bowyer $500 in partial reimbursement
of expenses incurred in connection with his
application in return for its dismissal;
granted petition to dismiss Bowyer applica-
tion, but dismissed it with prejudice; re-
tained Dixie Radio in hearing status to be
subject of further proceedings and initial
decision by hearing examiner. Action March
30.

■ Granted joint petitions by John Laurino,
James J. Williams, Blue Ridge Bcstrs. and
Music Productions Inc. applicants for new
am stations to operate on 970 kc. 500 w, D,
in Waynesboro and Luray, Va., approved
agreement whereby Music Productions Inc.
would pay Laurino and Blue Ridge $1,250
and $1,000. respectively, as partial reim-
bursement of expense incurred in connec-
tion with their applications, and in case
of Williams, merger is contemplated where-
by he will acquire 20% stock interest in
Music Productions, in return for their dis-
missal; amended Music Productions appli-
cation to show that Williams holds 20%
stock interest, and dismissed with prejudice
applications of John Laurino, James J. Wil-
liams and Blue Ridge Bcstrs.; retained in
hearing status applications of Music Pro-
ductions Inc., and WDTI Danville, Va., and
they will be subjects of further proceedings
and initial decision bv presiding hearing ex-
aminer. Action April 3.

By Hearing Examiner Annie Neal Huntting

■ Granted petition by Newton Bcstg. Co.,
Newton, Mass., and extended from March
28 to March 29 date to file reply findings in
proceeding on its am application and that
of Transcript Press Inc., Dedham, Mass.
Action March 29.

■ Upon agreement of parties at March 28
prehearing conference, continued April 20
hearing to June 15 in proceeding on am
application of Aspen Bcstg. Co., Aspen,
Colo. Action March 28.

■ Granted petition by Broadcast Bureau
and accepted its late filed proposed findings
in proceeding on applications of Newton
Bcstg. Co. and Transcript Press Inc. for am
facilities in Newton and Dedham, Mass. Ac-
tion April 3.

By Hearing Examiner Herbert Sharfman

■ Received WIBM Jackson, Mich., exhibit
no. 3 and closed record on group VIII in
proceeding on its am application. Action
March 29.

■ Scheduled prehearing conference for
April 10 in proceeding on application of
KORD Inc. for renewal of license of KORD
Pasco, Wash. Action March 30.

■ Upon request by Broadcast Bureau, and
without objections by other parties, further
extended from March 31 to April 7 and
from April 10 to April 17 time to file pro-
posed findings and replies for group II of
consolidated am proceeding of Mid-America
Bcstg. System Inc.. Highland Park. 111. Ac-
tion March 31.

By Hearing Examiner David I. Kraushaar

■ On own motion, scheduled prehearing
conference for April 6 in matter of mod.
of license of KERO-TV Bakersfield, Calif.
Ann. March 29.

By Hearing Examiner Jay A. Kyle

■ On own motion, rescheduled June 13
prehearing conference for June 9 in pro-
ceeding on applications of KRON-TV and
KGO-TV San Francisco, Calif., for cps to
increase ant. heights. Ann. March 28.

■ Received in evidence exhibits 3, 4, 5
by applicant, scheduled May 1 and May 5,
respectively, to file proposed findings and
replies and closed record in proceeding on
am application of WHOP Hopkinsville, Ky.
Action March 31.

■ Upon withdrawal of protest by Centex
Radio Co. to grant without hearing on Nov.
2, 1960, of application of WACO-FM Waco,
Tex., continued April 5 hearing to date to
be determined. Action March 31.

By Hearing Examiner Basil P. Cooper

■ Scheduled prehearing conference for
April 7 in proceeding on applications of
Ralph W. Hoffman and Abbeville Radio
Inc. for new am stations in Abbeville. Ala.
Ann. March 28.

■ Granted motion by Salina Radio Inc.
and corrected as requested transcript in
proceeding on its application and that of
Kansas Bcstrs. Inc. for am facilities in
Salina. Kans. Action March 28.

n Granted motion by Kansas Bcstrs. Inc.
for extension of time to file proposed find-
ings and replies to extent that proposed
findings and replies will be considered if
filed on or before April 20 and May 4 in
proceeding on its application and that of
Salina Radio Inc. for am facilities in Salina,
Kans. Action March 30.

By Hearing Examiner Elizabeth C. Smith

■ Granted request by Ralph J. Silkwood
and continued April 3 hearing to May 1 in
proceeding on his application for am fa-
cilities in Klamath Falls, Ore. Action March
29.

■ Reopened record in proceeding on ap-
plication of Brennan Bcstg. Co.. Jackson-
ville, Fla.. received in evidence Brennan's
exhibits 1A and 2A in lieu of its exhibits 1
and 2. previously received in evidence, and
closed record in am proceeding. Action
March 30.

■ Granted petition by Abilene Radio and
Tv Co. for leave to amend its application
for new tv station to operate on ch. 3 in
San Angelo, Tex., to show changes in num-
ber of shares in applicant held by stock-
holders. Application is consolidated for
hearing with E. C. Gunter for new tv sta-
tion to operate on ch. 3 in San Angelo.
Action March 31.

By Hearing Examiner Isadore A. Honig

■ By order formalized certain agreements
reached at March 29 prehearing confer-
ence in proceeding on applications of Yoa-
kum County Bcstg. Co. and Echols Bcstg.
Co., for am facilities in Denver City, Tex.,
and Hobbs, N. M., scheduled certain pro-
cedural dates and continued April 26 hear-
ing to June 1. Action March 30.

■ Issued memorandum of ruling formaliz-
ing announcement made by hearing ex-
aminer at March 23 hearing holding ap-
plicant Elmwood Park Bcstg. Corp. in de-
fault for failure to prosecute its application
for fm facilities in Elmwood Park, 111. and
ordered that other parties are relieved from
any requirement to make service upon Elm-
wood of pleadings or any other documents
submitted bv them in this proceeding. Ac-
tion March 30.

By Hearing Examiner Asher H. Ende

■ By order, formalized certain agreements
reached at March 29 prehearing conference
in proceeding on applications of Nicholas-

ville Bcstg. Co. and Jessamine Bcstg. Co.,
for new am stations in Nicholasville, Ky..
scheduled certain procedural dates, and
continued April 5 hearing to May 18. Action
March 29.

■ On own motion, scheduled prehearing
conference for April 11 in proceeding on
applications of Lorenzo W. Milam and East-
side Bcstg. Co. for new fm stations in
Seattle, Wash. Action March 31.

By Hearing Examiner Walther W. Guenther

■ On own motion, corrected in various re-
spects transcript of record of January 19
further hearing and allowed five days for
objections in proceeding on am applica-
tions of WHSC Hartsville, S. C. Action
March 29.

By Hearing Examiner Forest L. McClenning

■ Upon request by W. Gordon Allen, con-
tinued certain precedural dates, and con-
tinued hearing from April 13 to June 13 in
proceeding on his application and that of
Eugene Bcstrs. for new am stations in
Eugene, Ore. Action March 30.

■ Granted petition of Beacon Bcstg. Sys-
tem Inc. to amend its application for new
am station in Grafton-Cedarburg, Wis., to
extent of accepting substitution of letter of
credit from Grafton State Bank for that of
bank originally specified, but denied request
to make engineering changes; granted
Broadcast Bureau's petition for acceptance
of late filings of proposed findings of fact
and conclusions and granted Beacon's pe-
tition for extension of time to April 7 to
file proposed findings on air hazard issue;
scheduled further hearing for April 10,
pursuant to Feb. 10 action which granted
petition by Suburban Bcstg. Co. Jackson,
Wis., to reopen record and enlarge issues.
Dismissed Beacon's supplemental petition
for leave to amend. Action March 30.

By Hearing Examiner Thomas H. Donahue

■ By order formalized ruling made at
March 31 hearing that record in proceeding
on am applications of WJET Erie. Pa., will
automatically close on April 12; action is
taken to afford applicants opportunity to
supplement joint exhibit. Action March 31.

BROADCAST ACTIONS
By Broadcast Bureau
Action of April 3
WOOK Washington, D. C— Granted cp to
install new trans, as an auxiliary trans, and
use WFAN-FM ant. as auxiliary ant.; con-
dition.

Actions of March 31
WTRC, WTRC-FM Elkhart, Ind.— Granted
acquisition of positive control by John F.
Dille Jr. through sale of stock by St.
Joseph Valley Bank, executor of estate of
Carl D. Greenleaf, deceased, to Truth Ra-
dio Corp.

WEHS (FM) Chicago, 111.— Granted mod.
of cp to change trans.; ant.; make changes
in ant. system; increase ant. height to 270
ft.; and decrease ERP to 75 kw.

WBNB-TV Charlotte Amalie, V. I. —
Granted extension of completion date to
July 1.

Actions of March 30

WSJV (TV) Elkhart, Ind.— Granted ac-
quisition of positive control by John F.
Dille Jr. through purchase of stock from
St. Joseph Valley Bank, executor of estate
of Carl D. Greenleaf, deceased, by licensee
corporation.

KRMG Tulsa, Okla. — Granted assignment
of license to Meredith Bcstg. Co.

KBOY, KBOY-FM Medford, Ore.— Granted
assignment of licenses to KBOY Bcstrs. Inc.

KACL Santa Barbara, Calif. — Granted as-
signment of cp to Riviera Bcstg. Co.

Actions of March 28

■ Waived section 4.709 (b) of rules and
granted STA for following vhf tv repeater
stations: Jack King, ch. 7, Geraldine. Mont.
(KFBB-TV, ch. 5, Great Falls, Mont.);
Huntsville Tv Svstem Inc., ch. 13, Hunts-
ville. Wash. (KXLY-TV, ch. 4, Spokane,
Wash.)

WBLR Batesburg, S. C. — Waived section
3.30 (a) of rules and granted mod. of li-
cense to extent of permitting establishment
of main studio one-tenth of mile east of
corporate limits of Batesburg, S. C, on
East Church St. extended (Rt. 23). Station
to continue to identify on air as Batesburg
station.

WRMS Beardstown, 111. — Granted mod. of
license to operate trans, by remote control;
conditions.

WPRO Providence, R. I.— Granted mod. of
license to operate auxiliary trans, by re-
mote control while using DA. conditions.

WFCJ (FM) Miamisburg, Ohio — Granted
cp to increase ERP to 59 kw and install
new trans.

Wore tk an a decade C^onitructive Service
lo d^roadcadten and tlie i^roadcailina J^nduilry

HOWARD E. STARK

Brokers — Consultants

50 EAST 58TH STREET NEW YORK, N. Y. ELDORADO 5-0405

104 (FOR THE RECORD)

BROADCASTING, April 10, 1961

KWCR West Covina, Calif. — Granted mod.
of cp to change ant. -trans, location; make
changes in ground system; change type
trans, and studio location.

WKFE Yauco, P. K. — Granted mod. of cp
to change ant. -trans, and studio locations.

WCNE Carnegie, Pa. — Granted mod. of
cp to change antenna-transmitter and studio
locations (trans, location).

WFFG Marathon, Fla. — Granted mod. of
cp to make changes in DA system and
specify studio location (same as trans, lo-
cation).

KDOL Mojave, Calif. — Granted mod. of
cp to change type trans.

WATV Birmingham, Ala. — Remote con-
trol permitted.

WBGC Chipley, Fla.— Granted authority to
sign-off at 7 p.m. except for special events
for period ending July 1.

Following stations were granted exten-
sions of completion dates as shown: KGCA
Rugby, N. D. to July 31; WSWM (FM) East
Lansing, Mich, to June 30; WEST-FM
Easton, Pa. to June 8: KCRA-FM Sacra-
mento, Calif, to Oct. 1; KAIM-FM Hono-
lulu, Hawaii to Aug. 22; WJEF-FM Grand
Rapids, Mich, to Oct. 8; KAPP (FM) Re-
dondo Beach, Calif, to May 15; KANT-FM
Lancaster, Calif, to May 15; WPFM (FM)
Providence, R. I. to May 15; WRJS San
German, P. R. to May 29; KRAE Cheyenne,
Wyo. to June 30; WLPS Lehighton, Pa. to
Sept. 30; KCMC Texarkana, Tex. to June
30; WCNE Carnegie, Pa. to Sept. 7; WCCF
Punta Gorda, Fla. to May 15; KDOL Mo-
jave, Calif, to May 1; WTTV (TV) Bloom -
ington, Ind. to June 15.

Actions of March 27

KIHI (FM), KVIT (FM) Tulsa and Okla-
homa City, Okla. — Granted involuntary
transfer of control from Henry S. Griffing
to J. C. Updike, Executor of estate of Henry
S. Griffing, deceased.

WKNA (FM) Charleston, W. Va.— Granted
assignment of license to Joe L. Smith, Jr.
Inc.

WFAW (FM) Fort Atkinson, Wis.— Granted
assignment of license to Nathan L. and
, Robert Goetz d/b under same name.

WRMP (FM) Allen Park, Mich.— Granted
request for cancellation of cp; call letters
deleted.

Actions of March 30
American Bcstg.-Paramount Theatres Inc.,
New York, N. Y. — Granted authority to
transmit program on April 2 of hockey
game between Detroit Red Wings and
Toronto Maple Leafs from Olympia Sta-
dium, Detroit, Mich, to CBLT Toronto.
Ont. and stations owned by Canadian Bcstg.
Corp.

Lovell Byron Cowley Tv Lovell, Wyo. —
Granted cp for new vhf tv translator sta-
tion on ch. 4 to translate programs of
KGHL (ch. 8) Billings, Mont.

Action of March 27
Baker Tv Booster Inc. Baker, Mont. —
Granted cps for two new vhf tv translator
stations — one on ch. 10 to translate pro-
grams of KDIX-TV (ch. 2), Dickinson,
N. D., and other on ch. 12 to translate
programs of KDSJ-TV (ch. 5), Lead, S. D.

Tv translators

ACTIONS

City of Clay Center, Clay Center, Kansas
— Waived sect. 4.790 of rules and granted
application for temporary authority to op-
erate vhf tv repeater station on ch. 11 to
rebroadcast programs of KARD-TV (ch. 3)
Wichita. Action April 5.

Farmers Tv Assoc., Worland, Wyo. ■ —
Granted application for temporary author-
ity to operate vhf tv repeater station on
ch. 12 to rebroadcast programs of KTWO-
TV (ch. 2) Casper. Action April 5.

CALL LETTERS ASSIGNED

K75AW Phillips County, Tex.— Phillips
County Tv Assn. Inc.

K70CI Columbus, N. D.— Columbus Lions
Club.

K12AB Baker, Mont.— Baker Tv Booster
Inc.

KIOAA Baker, Mont.— Baker Tv Booster
Inc.

K13AB Kadoka. S. D — Kadoka Commer-
cial Club.

K12AA Troy, Mont.— Troy Non-profit Tv
Assn.

K78AW Carroll, Iowa— Carroll Area Tv
Inc.

K11AA Terry, Mont.— Prairie Tv Club.

K07AA Center, Neb.— Village of Center.

K70CH Aberdeen, Wash.— Translator Tv
Unlimited Inc.

K79AN Aberdeen, Wash. — Translator Tv
Unlimited Inc.

K73AV Quitaque & Turkey, Tex.— Valley
Translator System.

BROADCASTING, April 10, 1961

License renewals

WAAG Adel, Ga.; WAUD Auburn, Ala.;
WAYX Waycross, Ga.; WAZA Bainbridge,
Ga.; WBGR Jesup, Ga.; WBLJ Dalton, Ga.;
WETO Gasden, Ala.; WFEB Sylacauga, Ala.;
WHMA Anniston, Ala.; WHOS Decatur,
Ala.; WHOS-FM Decatur, Ala.; WJAT
Swainsboro, Ga.; WJEM Valdosta, Ga.;
WJRD and aux. Tuscaloosa, Ala.; WLBB
Carrollton, Ga.; WMGR Bainbridge, Ga.;
WMTM Moultrie, Ga.; WPEH Louisville,
Ga.; WPGA Perry, Ga.; WRLD Lannett,
Ala.-West Point, Ga.; WROM Rome, Ga.;
WSYL Sylvania, Ga.; WTIF Tifton, Ga.;
WWCC Bremen, Ga.; WAVU-FM Albertville,
Ala.; WSFA-TV Montgomery, Ala.; WTVM
(TV) Columbus, Ga.; WALA Mobile, Ala.;
WKRG, and alt. main, WKRG-FM Mobile,
Ala.; WARN Fort Pierce, Fla.; WIVV
Vieques, P. R.; WPRY Perry, Fla.; WMOD
Moundsville, W. Va.; WJCM Sebring, Fla.;
WBOC, aux. and alt. main, WBOC-TV Salis-
bury, Md.; WSCM Panama City Beach, Fla.;
WCBT Roanoke Rapids, N. C; WSLS Roan-
oke, Va.; WYAM Bessemer, Ala.; WCTV
(TV) Thomasville, Ga.; WBRC-FM, WBRC-
TV main trans. & ant., Birmingham, Ala.;
WAGA-TV main trans. & ant. and aux. ant.,
Atlanta, Ga.; WSB & aux., Atlanta, Ga. Ann.
March 30.

WADE Wadesboro, N. C; WLSE Wallace,
N. C; WISP Kinston. N. C; WDCF Dade
City, Fla.; WDLP Panama City. Fla.;
WRVA-TV (main trans. & ant., aux. trans.
& ant.) Richmond, Va.; WATA Boone,
N. C; WCNC Elizabeth City, N. C; WFLB
Fayetteville, N. C; WPCC Clinton, S. C;
WVOT Wilson, N. C. Chmn. Minow not par-
ticipating on these renewals. Action April 5.

Petitions for rulemaking

GRANTED

■ By report and order, commission final-
ized rule making and amended tv table of
assignments by substituting ch. 52 for ch. 44
in Vincennes, Ind., ch. 44 for ch. 52 in
Princeton, Ind., and ch. 81 for ch. 60 in
Washington, Ind. Purdue Univ. in its com-
ments requested assignment of ch. 81 rather
than ch. 76. as originally proposed, in
Washington so as to eliminate any future
interference should station commence op-

erating from that city, to operation of its
experimental station on ch. 76 aboard a
plane over Montpelier, Ind. Ann. March 30.

■ By report and order, commission final-
ized rule making and amended tv table of
assignments by adding ch. 15 to Madison,
Wis., deleting that channel from Richland
Center and substituting ch. 76 in latter city,
effective May 15. At same time, it modified
authorization of Forward Television Inc. to
specify operation of WMTV (TV) in Madison
on ch. 15 in lieu of ch. 33, subject to con-
ditions. Ann. April 5.

DENIED

NAM Committee on Manufacturers Radio
Use, American Trucking Assn. Inc., Wash-
ington, D. C. — *Requests revision to (A)
require applicants for experimental author-
ization on microwave frequencies to justify
in detail their use of frequencies for which
applicant is not eligible on regular basis;
(B) require applicants to renounce inten-
tion of seeking reallocation of those fre-
quencies prior to completion of experimen-
tation and to renounce intention of using in-
vestment in experimentation as argument in
future reallocation petitions; and (C) pro-
hibit filing of applications for special tem-
porary authority or experimental use of
frequencies for which reallocation petition
is on hand.

*Denied by report and order. Ann. March
31.

■ By memorandum opinion and order,
commission denied petition by Rankin Fite
and Robert H. Thomas for rule making to
allocate ch. 2 for commercial use in Hamil-
ton, Ala., by deleting that channel now re-
served for educational use in State College,
Miss., and Nahsville, Tenn., and reserving
ch. 30 (now commercial) for educational use
in Nashville. Ann. March 30.

■ By memorandum opinion and order,
commission denied petition by KVLS (TV)
(ch. 13) Flagstaff, Ariz., for rule making to
substitute ch. 4 for ch. 13 in that city. Ann.
April 5.

FILED

Lester Kamin Houston, Tex. — Requests
assignment of ch. 5 to Houston, Tex. by
making following proposed changes in

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105

CLASSIFIED ADVERTISEMENTS

(Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.)

• SITUATIONS WANTED 200 per word— $2.00 minimum • HELP WANTED 250 per word— $2.00 minimum.

• DISPLAY ads $20.00 per inch— STATIONS FOR SALE advertising require display space.

• All other classifications 300 per word — $4.00 minimum.

• No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D.C.

Applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately', please). All transcriptions, photos,
etc., sent to box numbers are sent at owner's risk. Broadcasting expresslv repudiates any liability or responsibility for their custody or return.

RADIO

Help Wanted — Management

Your chance to move into management from
salesmanager. Small market station in sunny
south Florida needs manager who can sell
and do a board shift. Base plus percentage
of what you sell and percentage of gross
revenues. Expect long hours, hard work in
this job which can be your first station
management position and your stepping
stone to larger markets within the chain.
Resume to Box 769D, BROADCASTING.

Excellent opportunity for man and wife
team to manage daytime east coast Florida
station. Profit sharing basis. In answer give
complete details to Box 694E, BROADCAST-
ING.

Tennessee small to medium market station
needs manager. He must have a high in-
terest in civic affairs, be a good salesman,
a good administrator, capable of directing
all phases of station management. His pro-
fessional, character, and credit references
must be of the highest. An excellent op-
portunity for the right man. Salary open.
Box 762E. BROADCASTING.

Strong selling station manager wanted for
midwest kilowatt. Good opportunity and
future! Contact Bill Tedrick, KWRT, Boon-
ville, Missouri, immediately.

Sales

No. 1 Pulse rated 5000 watt southeastern
fulltimer, seeking creative, aggressive, loyal
salesman. Excellent station acceptance, good
future, top salary. Write in confidence to
Box 568E, BROADCASTING.

Opening for one experienced AM time sales-
man for top Connecticut station. Excellent
pay plan. Top account list. Box 659E,
BROADCASTING.

East Tennessee. Experienced young salesman
familiar with small market operation for
sales manager. Liberal salary, commission.
Box 705E, BROADCASTING.

Baltimore — Good money and top future for
salesman who is looking upward. Multiple
chain. Box 756E, BROADCASTING.

We need a man who can be a good small
market commercial manager who would like
to work hard enough to work up to man-
ager. References must be of the best. This
is Tennessee station. Salary open. Box 761E.
BROADCASTING.

Salesman needed by leading station. Good
guarantee. Announcing experience desirable.
KTOE, Mankato, Minn.

Broadcast sales-hungry, aggressive sales-
man, experienced Washington, D. C. area.
Top career executive incentives with strong
radio organization. Contact John Burgreen,
WAVA AM-FM, Arlington 7, Va.

Salesman — must be experienced — name your
terms. Cape Canaveral, WEZY, Cocoa, Flor-
ida.

Help Wanted— (Cont'd)

Announcers

South Florida 5 kw indie needs dj. Must be
fast paced, tight production, experienced In
modern radio format operation. $125 week
to start. Box 553D, BROADCASTING.

Combo man. $125.00 week to start . . . $140
in 3 months at south Florida station. Heavy
on announcing side. Experienced man only.
Send full resume to Box 768D, BROAD-
CASTING.

Announcer with frst class ticket, mainte-
nance is secondary. Box 928D, BROAD-
CASTING.

A good job . . . for first phone dj. Bright
sound, youth appeal, intelligence. Tight
board, good sell and versatility, of course.
Salary to match. Send tape and photo. Now.
Box 627E, BROADCASTING.

Southwest Number 1 station in large market
wants morning dj. Must know modern radio
format, fast paced, tight production. Send
air check and resume. Box 651E, BROAD-
CASTING.

Wanted, 1st phone combo man who knows
modern radio format for midnight slot on
Number 1 station. Send air check and re-
sume. Box 652E, BROADCASTING.

DJ-newsman. Number one rated midwest
metro market regional station for midnight
to six a.m. shift. Send complete resume and
small photo Box 681E. BROADCASTING.

Announcer for midwest radio-tv operation.
Please send resume, tape, salary, picture and
availability to Box 728E, BROADCASTING.

Midwest regional daytimer needs experi-
enced, mature announcers with good voices
and good delivery. Excellent future for
right men. Send tape, photo, resume to
Box 740E. BROADCASTING.

Experienced morning man for mid-western
medium market. No beginners as this job
will pay above average income to the right
man. Send tape, complete resume, and
starting salary expected. Personal inter-
view will be arranged later. Box 744E,
BROADCASTING.

Experienced announcer for daytimer in
growing market less than 100 miles from
N.Y.C. football play-by-play, general sports
knowledge helpful. Good pay, good future
for man who will put down roots. Send
air-check, resume, references, salary re-
quired. Box 747E, BROADCASTING.

Outdoor lover. Alaska. Hunting. Fishing. 5
kw. Good music dj. $650 start: rapid ad-
vancement. No hard drinkers. Tape, resume
to Pouch 7-016, Anchorage.

KBUD Athens, Texas needs announcer with
sales experience.

Help Wanted— (Cont'd)

Announcers

Washington week-end radio — Young an-
nouncer, resonant voice with personal
knowledge; field sports in Washington,
D. C. area. Top long range opportunity.
Contact Warren Miller, WAVA-AM-FM,
Arlington 7, Va.

Wanted: Young versatile announcers for
new AM station. Send photo and resume to
KGNS-TV, Laredo, Texas.

Rocky Mountain 5 kw regional need? mature
announcer with first phone. Join this pro-
gressive operation, soon to expand into FM.
Emphasis on announcing, not maintenance.
Must be above average announcer. Tight
production. Will pay above average salary.
Send resume with credit and character ref-
erences, photo, and audition tape. Ralph L.
Atlass, KIUP, Box 641, Durango, Colorado.

Announcer. Immediate opening for smooth-
sound, soft-sell daytimer in lake and moun-
tain vacation area. No rock and roll. First
class ticket holder preferred. WCNL. New-
port, New Hampshire. Telephone 101.

Washington radio personality. Searching for
experienced radio personality; resonant
clipped accent, sense of humor and na-
tional affairs (Will Rogers); feeling for
popular American folk, music. Top salary
and career incentives with strong AM-FM
organization, Washington, D. C. Contact
Warren Miller. WAVA AM-FM, Arlington
7, Va.

Announcer with first phone for progressive
adult independent. Fast growing staff, part
of growing group, offers all the opportunity
you can make. Good pay, good future. Send
tape to WDLR. Box 317, Delaware, Ohio or
call Manager, 363-1107.

Swingin' good music station in state's larg-
est market needs strong adult appeal dj.
Must run tight production board and do
good job with news. Send resume, tape,
photo to Bill Gerson, WINN, 412 Speed
Bldg., Louisville, Ky.

Wanted immediately, announcer with first
class license. Excellent working conditions.
Excellent pay. WITE, Box 277, Brazil,
Indiana.

Experienced announcer with first ticket,
good working conditions. Salary commen-
surate with ability. Send tape, photo, and
resume. WJUD, St. Johns, Michigan.

Immediate opening for radio/tv staff man.
Minimum two years commercial experience
required. Radio board operation, knowledge
of standard music and adult presentation
required. On-camera experience helpful. 40-
hour week and all fringe benefits. No news.
Address off-air tape, resume, snapshot to
Program Director. WOC-AM-FM-TV, Daven-
port, Iowa.

Announcer with first class ticket for 1 kw
daytime station. Please send details first
letter to WONG, Box 451, Oneida. New York.

Wisconsin daytimer going fulltime. Seeking
announcer-newsman or announcer copy-
writer with first phone. Send tape, resume,
to Manager, WSWW, Platteville, Wisconsin.

Announcers. Many immediate job openings
for good announcers throughout the S.E.
Free registration. Confidential. Professional
Placement, 458 Peachtree Arcade, Atlanta.
Georgia.

106

BROADCASTING, April 10, 1961

Help Wanted— (Cont'd)

Situations Wanted — (Cont'd)

Situations Wanted— (Cont'd)

Technical

Management

Announcers

A good chief engineer — by an outstanding
Class Four midwest smalltown station.
Well-equipped, liberal budget, excellent
staff with two licensed engineers. Appli-
cant should have experience in AM, FM,
shortwave and a high caliber of pride in
maintenance. Salary open, state require-
ments, with knowledge and experience to
substantiate. Box 739E, BROADCASTING.

Maryland station wants engineer. For inter-
view write Box 774E, BROADCASTING.

KZIX, Fort Collins wants an experienced
chief engineer-announcer. Applications will
also be accepted for an experienced farm
director. These positions offer real oppor-
tunity for those selected. Contact A. E. Dahl,
Gen. Mgr. Hunter 4-0467.

Wanted: Engineer-announcer for daytimer.
Station WAMD, Aberdeen, Md.

Engineer or engineer announcer. WFAW,
Fort Atkinson, Wisconsin.

Wanted chief engineer: 1 kw day, 250 night.
Good pay and working conditions. Apply to
Frank Balch, Manager, WJOY, Burlington,
Vt.

Production — Programming, Others

Newsman for western Pennsylvania station.
Immediate opening. Send tape, experience,
salary requirements. Box 686E, BROAD-
CASTING.

News director for Iowa station. Must have
experience. Prefer married man. Good sal-
ary. Send tape and resume to Box 778E,
BROADCASTING.

Copywriter — Miami — The south's top 50,000
watter needs experienced copywriter, capa-
ble of speed, accuracy and fresh ideas with
ability to make good use of production aides.
Send background, sample copy and salary
desired to Ned Powers, WINZ, Miami, Flor-
ida.

Newsman with 1st class ticket for new op-
eration starting soon. Gather, write and
deliver local news. WNJH, Hammonton,
New Jersey.

RADIO

Situations Wanted — Management

Fifteen years experience, adult, family radio
man with eight years successful manage-
ment. Have first class ticket. Presently em-
ployed in the south. Box 654E, BROAD-
CASTING.

Excellent education, experience, references.
Knowledge various markets. Married. Age
40. Will travel. Available now. Box 670E,
BROADCASTING.

Attention south and southwest. 41 years old,
married. Experienced small market manager.
Willing to work. Announce, civic-minded.
Excellent play-by-play. Local news. Pro-
gram. Remotes. Sell. Write copy. Available
May 1st or June 1st. Real money maker.
Desire better living climate and opportunity
to share fairly in profits. In the northeast
since 1953. Reply Box 717E, BROADCAST-
ING.

Manager — with excellent background — pro-
gressive record. Fifteen years experience all
phases. Strong on local — national sales, pro-
gramming, promotion. Securely employed
but seeking advancement. If you're search-
ing for a loyal, aggressive, dedicated-to-
radio man, with my qualifications, may I
hear from you? Finest business and personal
references guaranteed. East preferred. Box
720E, BROADCASTING.

Know-how manager . . . Proven record. Ca-
pable of orzanizing your station into a hard
hitting leader. . . . Alert, aggressive. . . .
Sound judgment in meeting and beating
competitor's best methods. Earning power of
above seventeen thousand per year. ... If
your position requires enthusiasm and the
ability to create it. If it presents a challenge
in a medium to large market, complete re-
sponsibility and part ownership . . . contact
me. Know-how is like a muscle. Use it or
lose it. Box 731E, BROADCASTING.

Young, aggressive radio man, thoroughly
familiar with all phases of radio seeks
permanent position with progressive sta-
tion. Present station selling, will be owner-
managed. Job must be in SW, salary + %.
Will consider #2 spot in right organization.
Box 746E, BROADCASTING.

New Yorker desires to manage and buy
stock into radio station. Responsible, ex-
perienced. Box 779E, BROADCASTING.

Sales

Announcer-salesman, 6 years permanency in
R.M. station. 25 years, married! Prefer
chance of stock ownership. Box 642E,
BROADCASTING.

Sales — 10 years of radio time sales, all mar-
kets — Will travel or relocate, west coast
preferred, available now. Write or wire.
Box 750E, BROADCASTING.

Announcer-sales. Married-will settle. Phone
BU 4-8737, N.Y.C. Box 770E, BROADCAST-
ING.

Family man, no floater will settle. Selesta
Graham, 14 Mount Morris Park West, New
York 27, NY. Atwater 9-1029.

Salesman, newsman, announcer for radio
or tv stations in Alaska or Texas. Good
references. Integrity. 7 years radio. Write
or call Del Kirby, 550 6th Ave., phone
GL 6-6463, Fairbanks, Alaska.

Country-western personality. Five years ex-
perience. Good references. Sell and an-
nounce own shows. Require $85.00 draw.
Sammie Lindsey, Cedar Key, Florida.

Announcers

Personality first phone dj. College, experi-
ence. Give details and salary. Box 645E,
BROADCASTING.

Versatile newsman, top flight experienced
sports announcer and dj. Wish to move from
medium to metro market. AP news award
winner, 175 sports broadcasts to credit. Some
college. 4y 2 years experience, one tv. Big
station voice. Tape on request. Box 666E.
BROADCASTING.

Morning man for major market. Top ratings.
Adult-teen appeal. Box 698E, BROADCAST-
ING.

Announcer. Mature. Authoritative news.
Smooth dj. Multi station markets, only. Box
711E, BROADCASTING.

Aggressive young, married announcer de-
sires change because of new management.
Graduate of professional broadcasting school
with experience in AM & FM. Prefer south
or east. Box 714E, BROADCASTING.

Broadcasting school graduate. Smooth bass-
baritone, seeking experience in FM or slow
pace AM. Desire permanent position. Box
719E. BROADCASTING.

Announcer, dj, news. College grad. 5 years
experience. Family. Presently employed. De-
sire better pay and opportunities. Prefer
good music. Tapes available. Free in June.
Box 722E, BROADCASTING.

Radio school graduate — announcer dj. Good
tight board — Bright sound. Married — Will re-
locate. Box 723E, BROADCASTING.

Experienced announcer — Sportscaster. 26
looking for active well organized station.
Full of ambition, reliable. Radio college
graduate. Tape, resume, picture available.
Box 724E, BROADCASTING.

Energetic young announcer wishes to re-
locate in metro market with swingin' sta-
tion. Married . . . education . . . experienced
in dj shows (all types music); news; sports
play-by-play; personal appearances. Box
729E, BROADCASTING.

Am veteran. Available immediately. Salary
must support wife, 3 children. Box 733E,
BROADCASTING.

Announcer-operator, 8 years, ND, PD,
would like to join another adult station.
Married, family. Box 734E, BROADCAST-
ING.

Sports announcer looking for sports minded
station, finest of references. Box 736E,
BROADCASTING.

Experienced general air and staff work
smaller markets. Seek job in or near met-
ropolis. Young. Degree. Single. Exempt.
Good copy, including production. Good
straight announcing and news delivery. Do
voices, impersonations. Tape. Box 737E,
BROADCASTING.

Announcer dj, dependable, hard working,
college grad looking for first Dosition, mar-
ried, vet. Box 741E, BROADCASTING.

Experienced announcer with phone. Look-
ing for good music station with a future.
Box 743E, BROADCASTING.

Sparkling, bright, versatile, personality dj.
Fast paced, glib ad-lib, plus real sense of
humor and quality voice. Top commercial
spot talent. Currently with progressive sta-
tion in 400,000 market, but ready for greater
opportunity. No prima donna, but sincere
hard working talent that is willing to apply
ability to your type of operation for the
proper offer. 26, married, 6 years experi-
ence. Have 1st phone. Box 752E, BROAD-
CASTING.

Announcer-dj, married, want to settle down.
Good tight board — bright sound. Willing to
relocate. Box 753E, BROADCASTING.

First phone deejay. 10 years experience all
phases. Prefer morning. Box 754E, BROAD-
CASTING.

Young, swingin' dj — 2 years experience
ready for move up. Will travel. Top refer-
ences. Box 755E, BROADCASTING.

Southland and coast. Nine years all-around
air work. References from every employer.
Know formula and standard radio. Coliege
and veteran. Finest background. Box 757E,
BROADCASTING.

8 years experience— P.D., play-bv-play and
staff. 27, family and college graduate. Em-
ployed. Finest references. Prefer sports-
minded station demanding maturity and
permanence. Midwest or south. Box 758E
BROADCASTING.

Experienced announcer, strong commercial,
knows music, family. Prefer northeast. Box
759E, BROADCASTING.

Announcer. Thoroughly experienced in all
phases of radio. Announcer, program direc-
tor, salesman, general manager, etc. F.C.C
first class license, if required. Box 764E
BROADCASTING.

Experienced, versatile staff background

Emphasis on clean, authoritative news

commercials that sell— adaptable style on
record shows. Strong background in all
phases of sports, including play-by-play
Will stay with job that offers future Prefer
midwest. Box 765E, BROADCASTING

BROADCASTING, April 10, 1961

107

Situations Wanted— (Cont'd)

Help Wanted — (Cont'd)

Announcers

DJ-artnouncer. Young, ambitious. Bright
sound. Want top 40. Prefer station within
100 miles of NY area. Box 766E, BROAD-
CASTING.

Announcer, wants a start in radio. Trained
in news, commercials, dj and interview
work. Will travel. Box 767E, BROADCAST-
ING.

Announcer disc jockey, experienced, mar-
ried, family man. Wants to settle. Box
768E, BROADCASTING.

Experienced announcer — now #1 in medium
size market-wish to move up. I am an ex-
perienced professional announcer top 40
or elsewhere. Box 769E, BROADCASTING.

Newsman DJ. Married. 2 years experience.
Tight production. Bright. Box 771E, BROAD-
CASTING.

Announcer ... 6 years radio . . . available
immediately due to ownership change. 2^2
years on last job, excellent reference.
Thirty-one, married, seeking permanent po-
sition. Box 773E, BROADCASTING.

Versatile announcer, dj, pd, 6 years experi-
ence desires large market. Preferably mid-
west. Box 775E, BROADCASTING.

Number 1 disc jockey, pd, promotion. Ex-
perienced. Best references. Box 776E,
BROADCASTING.

Ticket experienced dj. Bright, cheerful air
personality. Tight production. Solid back-
ground in modern radio. Could also serve
as PD. Tape, resume available. Box 783E,
BROADCASTING.

Triple threat man-announcer, news director,
sales. Fully experienced. Ready now. Box
786E, BROADCASTING.

Announcer-dj. Personality with sell-ability.
Chicago area only. Tape, photo, resume.
Larry Beller, 1745 East 55th, Chicago.
BUtterfield 8-5404.

Announcing work at a small 500 watt station.
Handicapped person needs work badly, right
now. Uses crutches, but is able to get around
and drive a car. Permanent work desired.
Contact Jim Bye, Litchfield, Minn. Telephone
Oxford 3-6478, or write P.O. Box 945, Route
3. Prefer work anywhere in five state area.

Announcer-salesman. 31, family, experi-
enced. Richard Clark, General Delivery,
Columbia, California. Jefferson 2-2648.

Dying ... to work in radio . . . any place
with wife, two children. Beginner, studying
for first phone, excellent voice, diction.
Broadcast school graduate. Don Ehrlich,
309 North 11th, Prospect Park, N. J.

Top-rated personality, formerly with No. 1
station in 400,000 east coast market. Re-
cently completed teaching assignment with
broadcasting school. Available for right
opportunity in medium-large market. Jerry
Gillies, 2712 Knorr Street, Philadelphia 49,
Pa., MA 4-1071.

Announcer, pd, music director. Three years
experience, soft-sell style, good music for-
mat. Excellent voice, top music knowledge.
B.S. in radio-tv. Married, will move. Call
George Kapheim, 683 Carrollton, Mo.

Musicman-salesman. Announcer with wit,
willing dexterity and production know-how.
Phil Patrick, R.F.D. #2 Sheboygan Falls,
Wisconsin. Howard 7-6058.

Announcer, 1st phone, no maintenance, no
car, $85. BE 7-6721 after 5. Walter Piasecki,
2219 N. Parkside, Chicago.

Attention west coast! Experienced person-
ality dj seeks top 40 or mid-of-road station.
B.S. degree, advertising and sales. Can also
sell and write copy. Married, appreciate all
1st letter. Ned Ward, 8107 McNulty Ave.,
Canoga Park, California.

Announcer-engineer, mature voice, prefer
southern California. Experienced, produc-
tion, announcing, maintenance, engineering.
Operate own board any pace. 32, married.
Currently employed. Available immediately.
Request personal interview. Ansel Weathers,
1453 Tamarind Ave., Hollywood 28 Cali-
fornia.

Technical

Student technical school, first phone, some
experience. Desire summer employment in
west. Box 658E, BROADCASTING.

Experienced first phone, mature, steady and
reliable. Desires position. Available im-
mediately. Box 749E, BROADCASTING.

Directional experience, prefer getting main-
tenance experience with chief. Box 727,
Logan, W. Va.

Production — Programming, Others

World's best male traffic manager wants
change. Insurmountable problems my spe-
cialty. If you can afford the very best, write
BOX 308E, BROADCASTING.

Program director — 13 years experience (pro-
gram director; personality disc-jockey; ad-
vertising representative research). College
graduate. Box 606E, BROADCASTING.

Hardworking, versatile newsman, strong
background newspapers. Harvard college
sports editor, 2 years Armed Forces radio
network, program ideas that capture listen-
ers and hold them. Also deejay, sports,
special events. Prefer 300 miles radius New
York. 30. married, children, can help you
now, will come auick for interview. Box
675E, BROADCASTING.

Available immediately: Experienced news
director, major market; all phases, mobile,
telephone, tape. Emphasis on local news.
Seek station with staff and facilities to do
job. Top references. No floater. Box 713E,
BROADCASTING.

Michigan broadcasters — Let experience in-
crease your regional and national billings.
Successful Detroiter is opening firm to rep-
resent vour station. Inquiries answered
promptly. Box 721E, BROADCASTING.

News director — 36 years old, 15 years radio.
Too quality, authoritative voice, excellent
writer and reporter. Years of editorial and
feature writing. Market size of secondary
importance to good news in depth operation.
Box 727E, BROADCASTING.

Newsman — currently night news manager,
top eastern market. 6 years experience.
Married. Stable. Box 735E, BROADCAST-
ING.

Experienced copywriting Yankee wants to
remain in the south. Put me typing in your
Dixie or Yankee copy-news dept. Box
745E, BROADCASTING.

PD experience go getter, worker, good air-
man with ticket. Experienced in promotions,
production and plenty of ideas. Write now.
Box 782E. BROADCASTING.

Jock Laurence, originator of the first suc-
cessful national beeper news service avail-
able immediately for agency, network or
major station wanting industry wide, rec-
ognized news commentator for personalized
news and commentary and/or night con-
troversy programs; wire service requiring
audio supervision and direction. If your
news and special events department is lag-
ging, Laurence will give it zest and hard
hitting commercial appeal. Will bring ex-
clusive sources of information in highest
places, commanding personality and solid
audience draw. Interested only in attractive
5 figure fee. Call San Francisco, Sutter
1-0831 or write 844 Pine St., Nob Hill.

TELEVISION

Help Wanted — Announcers

Combination announcer-director. Strong on
announcing and appearance. $80 base. East-
ern United States. Send tape, photograph,
and resume. Box 726E, BROADCASTING.

Audio booth announcer wanted. Opportuni-
ty for some on-camera. Contact Don Stone,
KTIV, Sioux City, Iowa.

Technical

RV studio engineers. Excellent oportunities
for men having knowledge of theory and
aggressive interest in station operation.
Group tv station corporation. Send resume
to Box 856D, BROADCASTING.

Wanted: Chief engineer for Channel 8,
Idaho Falls, maximum power, fully GE
equipped. State salary and qualifications
first letter. Box 742E, BROADCASTING.

Chief engineer-announcer — 1st phone, 1 kw
directional. California top-rated radio sta-
tion. References. $400.00 per month to start.
KAFY, P.O. Box 6128, Bakersfield, California.

Television transmitter operator for KMVI-
TV, Wailuku, Maui, Hawaii. Work 40 hours
in three days, off four days every week.
Write or call the station for details.

Wanted tv technician with ability, initiative, I
and strong interest maintenance. Get all-
round experience: Transmitter, studio,
videotape, microwave, AM, FM under one
roof. You will not be stifled. Write WOAY-
TV, Oak Hill, West Virginia.

Technical school graduate with minimum
one year studio experience, preferably VTR,
to help operate and maintain large volume
VTR installation. Contact Norm Friedman,
Tape Processing Center, Purdue University,
Lafayette, Indiana.

Production — Programming, Others

TELEVISION

Situations Wanted — Management

Broadcast researcher. Experienced researcher
with 5 years in audience measurement and i
marketing analysis. Planning, design, imple-
mentation all phases survey research, na- i
tional and local markets. Market area, media i
effectiveness and coverage, sales analysis,
cost and distribution studies. Solid statistics
background. Desire position with real chal-
lenge BBA, age 29. Will relocate. Box 710E,
BROADCASTING.

Position in international television or film
distribution— experienced all phases produc-
tion plus overseas experience, graduate for-
eign trade degree and languages. Box 716E,
BROADCASTING.

Twenty-one years experience radio-tv sales,
programming. Currently sales manager
major tv station. No floater. University
grad. Family. Offer dependability, hard
work, mature judgment in return for in-
come commensurate with management re-
sponsibility. Prefer west coast. Box 751E,
BROADCASTING.

TV manager or sales manager available im-
mediately. Until March 31, 1961, was em-
ployed as sales manager of top rated, old
line CBS affiliate within top fifty markets.
Station income for last year was highest
in 11 year history. Percentage of increase
highest in history with exception of 1957.
Age 38, married, family, 15 years experi-
ence. Best references from all previous
employers, agencies, reps, network. Check
CBS; Harrington, Righter & Parson, Bran-
ham Company, southeastern agencies, then
call Dick Holloway, 2104 Villa Drive.
Greensboro, North Carolina, Broadway
5-1029.

108 BROADCASTING, April 10, 1961

Situations Wanted — (Cont'd)

FOR SALE

Sales

National sales manager-commercial manager,
(radio and 'or television). Productive sales
specialist, 13 years all phases sales and sta-
tion administration, last six years New York.
Desire challenge, potential and future. Will
relocate for right opportunity. Box 725E,
BROADCASTING.

Announcers

Looking for a chance to move from radio to
tv in sports or news. Definite on-camera ap-
pearance. Ex-ball player with 3 years sports
and news radio experience for 5,000 watt sta-
tion. Age 24. Want station that offers solid
future. Would accept department opening in
large operation. Tape, picture available.
Prefer west coast or midwest. Box 715E,
BROADCASTING.

Technical

Television engineer, available immediately,
7 years experience, including transmitter,
VTR. Write Box 425E, BROADCASTING.

Presently employed chief of AM, FM, and
TV station desires new position. Prefer
Conn., Mass.. or Fla. areas. 16 years experi-
ence. Will take position at AM or TV; not
fussy but desire opportunity for advance-
ment. What do you have. Reply Box 760E,
BROADCASTING.

TV engineer, 36, 6 years experience video
and micro-wave desires permanent super-
visory position. Florida preferred. Box 777E,
BROADCASTING.

Production — Programming, Others

Small market director-producer-announcer
seeks more challenging and active market.
Available whenever you are. Box 487E,
BROADCASTING.

Producer-director available immediately.
Complete resume and references rushed to
each inquiry. Box 523E, BROADCASTING.

Writer-producer. Experienced local and re-
gional accounts. Versatile. Creative. Ambi-
tious. Box 712E, BROADCASTING.

Promotion manager — Experienced all phases
including advertising, publicity, public rela-
tions, research. Excellent references. Prefer
larger market. Box 730E, BROADCASTING.

Make the competition unhappy! Working
newsman with 8 years experience all phases
radio-tv news. Let's get together if you
want a man who delivers, writes, films, per-
sonally covers and puts believability in your
news coverage. News directorship or good
spot in major market tv. Currently em-
ployed major market radio-tv. Box 781E,
BROADCASTING.

S years experience — Management, producer-
cirector, film director. Commercial and ed-
ucational tv. Trouble shooter in all phases of
TV. Age 34, married, family man. Desire
permanent location and potential advance-
ment. Box 789E, BROADCASTING.

Equipment

3 Utility type 180 towers standing 197' — Best
offer. 3 Gates insulated sample loops. 1
Gates remote control-tone system (6 years)
includes frequency monitor, hi voltage and
plate current, tower lites read back. 3-3 sec-
tion tower lighting chokes. 1-3 section tower
lighting choke in weather proof housing.
200 ft. RG 164 cable 72 ohms. Best offer for
any or all equipments. Box 503E, BROAD-
CASTING.

Clean GR-731B modulation monitor $250.00.
New Fairchild pickups @ $30.00, extra car-
tridge kits $3.00. Box 632E, BROADCAST-
ING.

Mike booms, Starbird, RCA; mike stands,
RCA 90-A. State condition, price. Box 718E,
BROADCASTING.

RCA STL, 0.1 watt 7000 mc. Available soon.
Excellent condition, complete with 4 ft.
dishes. Box 787E, BROADCASTING.

Recording studios. Excellent location and
completely equipped with Ampex recorders,
the finest mics, consoles, monitors, natural
echo chamber, etc. Poor health forces
present owner to sell. Take all and assume
lease. Box 788E. BROADCASTING.

Concertone tape recorder model #1401. Over-
hauled year ago. As is. Best offer plus
freighting buys. Chief, KHAS-Radio, Hast-
ings, Nebraska.

lkw UHF TV transmitter. Continental model
PA-714, operates ch 14 to 31. WAFG-TV, 1000
Monte Sano Blvd., Huntsville, Ala.

RCA 250-K transmitter, spare tubes. RCA
type 311A AM frequency monitor. Write
WAJR, Morgantown, W. Va., phone LI 2-5846.

RCA MI-19390 diplexer and MI-19085-H-12
sideband filter now tuned Channel 12. Con-
tact Joe Gill, WRDW-TV, Augusta, Georgia.

Two vertical Para-Flux reproducers com-
plete. Practically new. Includes 2 arms, 2
heads, 2 equalizers. All for $200.00. Write
WRJW, Picayune, Mississippi.

Model of 1901 Oldsmobile — Low mileage; in
A-l shape, tires like new, self-starter, turn
signals, and electric lights. Excellent adver-
tising and promotional vehicle. Original cost
approximately $2,000. For quick sale $900 will
buy it. Write for picture to WTVR, P.O. Box
5229, Richmond, Virginia.

RCA Model BTA-1L 1 kw transmitter, good
condition, $1500; traded in on Bauer Model
707 "kit" transmitter. Write Bauer Electron-
ics Corp., 1663 Industrial Road, San Carlos,
California.

Thermometer, remote, electrical; enables
announcer to read the correct outside tem-
perature from mike position. Range 0-120
deg. F. Installed in less than an hour. Send
for brochure, Electra-Temp. Co., Box 6111,
San Diego 6. California.

AM, FM, TV terminal equipment including
monitors, 5820 and power amp tubes. Elec-
trofind, 440 Columbus Ave., N.Y.C.

Will buy or sell broadcasting equipment.
Guarantee Radio & Broadcasting Supply
Co., 1314 Iturbide St., Laredo, Texas.

George Kim & Son. Tower-painting, repair-
ing, erection and demolishing. Ebensburg,
RD#2, Pennsylvania.

Video monitors. See our new line at N.A.B.
May 7th Wash., D. C— Large screen wave-
form oscilloscope. High resolution viewfind-
er. 70 models video monitors. Miratel Elec-
tronics. Inc.. 1st St. S.E. & Richardson, New
Brighton, St. Paul 12, Minnesota.

Ampex 400 single case portable. Manual con-
trols (not solenoid operated). $250. Jon
Monsen, 1350 N. Harding Street, Pasadena,

200 foot Indeco radio tower guyed insulated
for AM Good buy, tower like new. James
Rea, Hammond, Indiana. Tilden 5-0665.

Equipment — (Cont'd)

For sale — Ampex 601-2 stereo recorder. Used
only three months — like new. Installing 351's.
Phone or write Hilltop Records, 509 West
Main Street, Ashland, Ohio. 3-1507.

RCA Model BTA-1R 1 kw transmitter, latest
model, good condition, $3500; traded in on a
Bauer Model 707 "kit" transmitter. Write
Bauer Electronics Corp., 1663 Industrial
Road, San Carlos, California.

Towers ready for shipment. 15-200' to 250'
towers, 8-400' towers, 2-500' towers and 1-
600' tower. All are guyed towers, and are
from 30 lb. to 50 lb. wind load. These
towers can be had at very attractive prices
and terms if requirements are met. Contact
T.C.A. Radio Tower Co.— 2615 Bankhead
Highway NW, Atlanta 18, Ga.

WANTED TO BUY

Stations

Californian desires small station ownership
through lease-purchase arrangement. Re-
sponsible-experienced. Correspondence con-
fidential. Box 677E, BROADCASTING.

Equipment

Used 2 channel control board for AM and
FM operation. At least 6 imputs — Collins
212E-1 or equivalent. Box 502E, BROAD-
CASTING.

Wanted . . . Usable 250 watt Western Electric
transmitter Model 451 grid modulated. Box
565E, BROADCASTING.

Used 5 kw transmitter. State make, age,
and condition. Box 738E, BROADCASTING.

Wanted, good, used 250-watt transmitter.
State price, condition, full details first re-
ply. Also desire good, used FM transmitter.
Write Box 748E, BROADCASTING.

Have immediate need for RCA stab amp.,
type TA-9, and phase equalizer equipment.
Write P. O. Box 2167, Wilmington, Delaware.

Wanted to buy — used General Radio RF
bridge. P.O. Box 1671, Greenville, S. C.

Used TV equipment for CH 53 350' tower,

studio and transmitting equipment 1 kw

trans diplexer etc. B. L. Golden, 308 S.
Fruit, Fresno. Phone AM 4-5015.

MISCELLANEOUS

Comedy for deejays!— "Deejay Manual," a
complete gagfile containing bits, adlibs. gim-
mix, letters, patter, etc. $5.00 — Show-Biz
Comedy Service (Dept. DJ-4), 65 Parkway
Court, Brooklyn 35, N. Y.

Call letter items — Lapel buttons, mike plates,
studio banners, car tags, bumper strips, etc
Bro-Tel, Box 592, Huntsville. Alabama.

Want commissionable rates, late evening
radio-television. 400 accounts! Gospel Radio
Broadcasting, Schell City, Missouri.

EROADCASTING, April 10, 1961

109

INSTRUCTIONS

Help Wanted— (Cont'd)

Help Wanted — (Cont'd)

FCC first phone license preparation toy
correspondence or in resident classes
Grantham Schools are located in Hollywood,
Seattle, Kansas City and Washington. Write
for our free 40-page brochure. Grantham
School of Electronics, 3123 Gillham Road,
Kansas City 9, Missouri.

Be prepared. First phone in 6 weeks. Guar-
anteed instruction. Elkins Radio License
School of Atlanta, 1139 Spring St., N.W.,
Atlanta, Georgia.

Elkins Radio License School of Chicago.
Now serving the mid-west. Quality instruc-
tion at its best. 14 East Jackson St., Chi-
cago 4, 111.

Since 1946. The original course for FCC 1st
phone license, 5 to 6 weeks. Reservations
required. Enrolling now for classes starting
April 26, June 21, August 30, October
25. For information, references and res-
ervations write William B. Ogden Radio
Operational Engineering School, 1150 West
Olive Avenue, Burbank, California. "Au-
thorized by the California Superintendent
of Public Instruction to issue Diplomas upon
completion of Radio Operational Engineer-
ing course."

FCC first phone license in six weeks. Guar-
anteed instruction by master teacher. G.I.
approved. Request brochure. Elkins Radio
License School, 2603 Inwood Road, Dallas,
Texas.

RADIO

Help Wanted — Sales

Production — Programming, Others

RADIO SALESMAN

Somewhere there is a salesman who wants
to live in South Florida He's a nice guy
who wants to be with a station with a
future — soon to be the biggest in the
market. He likes people, and he likes to
work ... but above all, HE CAN SELL!
To prove it, he must have a sales record
written in ###igns.

There's gold on the Goldcoast for you, if
you're the man. Send facts and figures
QUICK to:

Box 784E, BROADCASTING

Announcers

1 Plenty of opportunity for advance- |

i ment for man with experience, ma- |

i ture voice, knowledge of good pop §

1 music, who can do a wide-awake |

| show. Need air sell, but no yell. |

| Salary open, so state what you need. §

| Send resume, picture and tape now §

| to K-JEM, 515 North Robinson, §

§ Oklahoma City, Oklahoma. I

I §

piiiiuiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiii

110

$120 WEEKLY PLUS O.T.

. . . and additional benefits for reliable
and ambitious newsman, experienced in
rewrite, air and leg work. May become
Director of 5-man News Dept. in growing
midwestern market near large city. Voice
and character of utmost importance. Ref-
erences will be checked. Send letter with
full background and complete reference
list to :

Box 707E, BROADCASTING

NATIONAL
PRODUCTION COMPANY

Needs men with successful, high
caliber radio or television experi-
ence. This is strictly a top level
presentation requiring - men to work
hand in hand with radio stations as
advertising' and production consult-
ant. The weekly earning 1 potential
is extremely higli; however, the men
we are looking for should have a
background which is commensurate
with these type of earnings. If you
think your experience and ability
could justify $30,000 to $40,000 a
year, we would like to hear from
you. Please send resumes.

Box 763E, BROADCASTING

7JW,

fUJUASTl-Mx U

RADIO

Situations Wanted

Production — Programming, Others

TWO OF THE BEST

Award winning newsman and experi-
enced staff announcer both ready to
move to bigger market. Available to-
gether or individually.

Box 772E, BROADCASTING

TELEVISION

Help Wanted — Technical

ASSISTANT CHIEF ENGINEER

Electronics engineer with management ex-
perience interested in assisting in direction
of commercial television operation in major
midwestern community. To direct and im-
prove operation of large department of en-
gineers and technicians. Must be well or-
ganized, conscientious, management-oriented
Salary to $12,000.

Box 671 E, BROADCASTING

Television/Field Broadcast
Engineer

1st phone, transmitter operation, instal-
lation and maintenance experience.
Considerable travel involved, some for-
eign. Send resume to: Mr. D. K. Thorne,
RCA Service Company, Cherry Hill,
Camden 8, New Jersey.

N EWSM AN- NEWSCASTER

Wanted by one of Virginia's oldest and
most powerful TV stations. This ex-
perienced man must be working in the
Virginias-Carolinas area. Must know
how to gather, write, edit and broad-
cast news — a real hustler. Must also
have a good knowledge of sports and
be able to do excellent on-the-air job.
Good starting pay. Fine fringe bene-
fits. This station wants a dependable
man who knows his business. Send com-
plete resume, picture and tape to: Joe
Moffatt, News Director, WSLS-TV,
Roanoke, Va.

FOR SALE

Equipment

FOR SALE

50 KW transmitter— RCA 50D for-
merly used by KNX. Complete with
spares and emergency generator at
attractive price. Contact Ted Denton,
KNX, 6121 Sunset Blvd., Hollywood
28, California.

MULTIPLEX with MOSELEY

Lease a high performance MX CHANNEL to
the background music operator the easy
way with the MOSELEY SCC-2 Subcarrier
Cenerator. Fits transmitters having mx in-
puts. Low cost featuring AUTOMATIC
MUTINC. Write for Bulletin #203.

MOSELEY ASSOCIATES

P.O. Box 3192 Santa Barbara, Calif.

MISCELLANEOUS

CALL FROM EUROPE

Bolster your "NEWSOUND" with a direct
report from the continent on the big story
of the day. This distinctive international
news service can be working for your sta-
tion for less than 60 cents per day I Adver-
tiser pays low phone charges, you reap the
profits! Your "CALL FROM EUROPE" is
tailored for a distinctive 5 minute package
presentation. It will make your news block
sparkle! For quick information write:

Box 639E, BROADCASTING

EMPLOYMENT SERVICE

JOBS

ALL BROADCAST PERSONNEL PLACED
ALL MAJOR U.S. MARKETS
MIDWEST SATURATION

Write for application now

WALKER EMPLOYMENT
SERVICE

BROADCAST DIVISION
83 So. 7th St. Minneapolis 2, Minn.

FEderal 9-0961

BROADCASTING, April 10, 1961

FOR SALE

Stations

METROPOLITAN REGIONAL

Outstanding 5 kilowatt facility in a top
50 dynamic growth market. Price on a
formula of one and one-half times annual
gross or five times cash flow. $900,000
cash or equivalent. Slightly more on terms.
Qualified principals only.

Box 785E, BROADCASTING

Wash

single

fulltime

$ 40M

cash

single

daytimer

80M

25dn

Tenn

single

daytimer

65 M

29%

N.C.

medium

fulltime

150M

terms

S.W.

metro

daytimer

100M

29%

N.W.

metro

regional

300M

29%

Midwest

metro

daytimer

200M

terms

Texas

metro

regional

225M

29%

West

top 30

!50M

terms

South

top 30

fulltime

315M

29%

And Others

CHAPMAN COMPANY

1182 W. Peachtree St., Atlanta 9. Ca.

THE PIONEER FIRM OF TELE-
VISION AND RADIO MANAGE-
MENT CONSULTANTS
ESTABLISHED 1946
Negotiations Management
Appraisals Financing

HOWARD S. FRAZIER, INC.
1736 Wisconsin Ave., N.W.
Washington 7, D. C.

Houston. Present 2, *8, 11, 13,23,29,39 Proposed
2,5,*8,11, 13,23,29,39. Ann. March 31.

WWOK (TV) Worcester, Mass.— Requests
amendment of rules so as to add vhf ch.
13 at Worcester, Mass., by making follow-
ing proposed changes in Worcester. Present
14,20 Proposed 13,14,20. Further requests
simultaneous issuance of order to show
cause why WWOR (TV) should not operate
on ch. 13 in lieu of ch. 14. Ann. March 31.

PROPOSED

■ Commission invites comments by May 17
to notice of proposed rule making looking
toward amending sect. 3.182(w) of am rules
to delete 30-1 ratio pertaining to inter-
ference between stations 20 kc apart and to
rely upon 2 mv/m and 25 mv/m overlap pro-
vision of rules to prevent degradation of am
broadcast service in licensing of new sta-
tions. In those instances where interference
has been indicated between stations opera-
ting 20 kc apart, practice has shown that
extent of interference is so slight as not to
warrant denial of application where no 2
mv/m and 25 mv/m overlap is involved.
Ann. April 5.

■ By notice of proposed rule making, com-
mission invites comments by May 5 to pro-
posal by Blythe Telecasting Co. to assign
uhf tv ch. 34 to Blythe, Calif., as "drop-in."
Ann. April 5.

Processing line

The following applications are ready for
processing.

TOP OF THE LINE

BMP-8861 WCIN Cincinnati, Ohio Rounsa-
ville of Cincinnati Inc. Has CP: 1480kc, 500w,
5kw-LS, DA-2, U. Req. MP: to change ant.-
trans. location and DA.

BP-13781 KLGR Redwood Falls, Minn.
Harry Willard Linder Has: 1490kc, lOOw, U.
Req.: 1490kc, 250w, U.

BP-13782 KCKC San Bernardino, Calif.
M.V.W. Radio Corp. Has- 1350kc, 500w, DA-
N, U. Req.: 1350kc, 500w, 5kw-LS, DA-2, U.

BP-13784 NEW, Chardon, Ohio Geauga
Broadcasting Co. Req.: 1560kc, 250w, DA, D.

BP-13785 NEW, Quantico, Va. Radio One
Company. Req.: 1530kc, 250w, D.

BP-13786 NEW, Ashtabula, Ohio Quests
Inc. Req.: 1600kc, 1 kw, D.

BP-13787 WIBV Belleville, 111. Belleville
Broadcasting Co. Has: 1260kc, lkw, D. Req.-
1260kc, 5kw, DA-2, U.

BP-13788 NEW, WiUows, Calif. Glenn
County Broadcasters. Req.: 1560kc, 250w, D.

BP-13789 KBLF Red Bluff, Calif. Victor
Industries Corp. of Calif. Has: 1490kc, 250w,
U. Req.: 1490kc, 250w, lkw-LS, U.

BP-1379I KLIV San Jose, Calif. Cal-Radio
Inc. Has: 1590kc, 500w, lkw-LS, DA-N, U.
Req.: 1590kc, 500w, 5kw-LS, DA-N, U.

BP-13792 KGPC Grafton, N. D. KGPC
Company Has: 1340kc, 250w, U. Req.: 1340kc,
250w, lkw-LS, U .

BP-13793 WNOW York, Pa. WNOW Inc.
Has: 1250kc, lkw, D. Req.: 1250kc, 5kw, DA-
D, U.

BP-13794 NEW Atlanta, Ga. Metropolitan
Atlanta Radio Req.- 1150kc, lkw, D.

BP-13795 NEW, Ashland, Ala. Clay Service
Corp. Req.: 910kc, lkw, D.

BP-I3797 WTIF Tifton, Ga. WTIF Inc. Has:
1340kc, 250w, U. Req.: 1340kc, 250w, lkw-LS,
U.

BP-13799 KLBM La Grande, Ore. Inland
Radio Inc. Has: 1450kc, 250w, U. Req.: 1450kc,
250w, lkw-LS, U.

BP-13800 WBGC Chipley, Fla. John San-
ders Has: 1240kc, 250w, U. Req.- 1240kc, 250w,
lkw-LS, U.

BP-13803 NEW, Marion, Va. Seward Broad-
casting Co. Req.: 1330kc, lkw, D.

BP-13806 KWTX Waco, Tex. KWTX Broad-
casting Co. Has: 1230kc, 250w, U. Req.: 1230-
kc, 250w, lkw-LS, U.

BP-13807 WFYC Alma, Mich. WFYC Inc.
Has: 1280kc, lkw, D. Req.: 1280kc, 5kw, DA,
D.

BP-13808 KXRO Aberdeen, Wash. KXRO
Inc. Has: 1320kc, lkw, U. Req.: 1320kc, lkw,
5kw-LS, U.

BMP-8872 KCJH Arroyo Grande, Calif.
KCJH Has CP: 1280kc, 500w, D (San Luis
Obispo, Calif.) Req MP: 1280kc, 500w, D (Ar-
royo Grande, Calif.).

BP-13809 NEW, Houston, Tex. Higson-
Frank Radio Enterprises Req.: 1520kc, 500w
(250w, C.H.), D.

BP-13811 NEW, Roswell, N. M. Neil N.
Levitt Req.: 960kc, lkw, D.

BP-13812 NEW, Berlin, N. H. Good Radio
Inc. Req.: 1400kc, 250w, U.

BP-13814 WLOB Portland, Me. Casco
Broadcasters Corp. Has: 1310kc, lkw, D.
Req.- 1310kc, 5kw, DA-2, U.

BP-13815 KDOK Tyler, Tex. KDOK Broad-
casting Co. Has: 1330kc, lkw, D. Req.: 1330-
kc, 500w, lkw-LS-DA-N, U.

BP-13824 KACY Port Hueneme, Calif. Lin-
coln Dellar Has: 1520kc, 250w, DA-1, U. Req.:
1520kc, lkw, lOkw-LS, DA-2, U.

BP-13826 NEW, Hollister, Calif. Trotter
and Godfrey Req.: 1520kc, 500w, D.

BP-13827 NEW, Troy, N. Y. WRSA Inc.
Req.: 900kc, 250w, D.

BP-13828 WSPN Saratoga Springs, N. Y.
SPA Broadcasters Inc. Has- 900kc, 250w, D.
Req.: 1280kc, lkw, D.

BP-13829 NEW, Salem, Ore. Salem Broad-
casters Req.: 1220kc, lkw, D.

Texas major #200,000 — Texas major £500-
000 — Texas single £ 160,000 — Texas single
$63,000 — Texas single £53,000 — Texas
single £60,000 — Ala. major £300,000 —
La. single £85,000 — La. major £97,500 —
Ark. single 80% £65,000 — Miss, single
£50,000 — Miss. single £45,000 — Rocky
Mt. single £47,500 — Florida major £375,-
000 — Fla. major £265,000 — Fla. semi-
major £230,000 — Fla. major £225,000 —
Fla. medium £135,000 — Fla. major £120,-
000 — Fla. medium £110,000 — Fla. single
£50,000 — Fla. single £35,000 cash — New-
Mexico major £300,000 — Major VHF-
Radio combo £4,000,000. Others! PATT

Mcdonald co., box 9266, austin

17, TEXAS. GL 3-8080.

STATIONS FOR SALE

SOUTHWEST. Top market. Full time. Cur-
rently doing $16,000-$17,000 a month. Ask-
$275,000 with 29% down.

NORTH CENTRAL WEST. Daytime Profit-
able. Fine market. Doing $70,000. Asking
ing $275,000 with 29% down.

JACK L. STOLL
& ASSOCS.
Suite 600-601

6381 Hollywood Blvd.

Los Angeles 28, Calif.
HO. 4-7279

SUMMARY OF COMMERCIAL BROADCASTING

Compiled by BROADCASTING April 6

AM
FM
TV

Commercial
Non-commercial

Lie.

3,529
792
486 1

ON AIR

Cps.

35
64
56

Not on air

132
196
84

OPERATING TELEVISION STATIONS

Compiled by BROADCASTING April 6
VHF UHF

464 78
38 17

TOTAL APPLICATIONS
For new stations

803
113
96

542
55

COMMERCIAL STATION B0XSC0RE

Compiled by FCC Jan. 31
AM

Licensed (all on air)
Cps on air (new stations)
Cps not on air (new stations)
Total authorized stations
Applications for new stations (not in hearing)
Applications for new stations (in hearing)
Total applications for new stations
Applications for major changes (not in hearing)
Applications for major changes (in hearing)
Total applications for major changes
Licenses deleted
Cps deleted

3,522
30
128
3,680
622
170
792
550
256
806

758
71
204
1,033
73
28
101
45
4

486 1
54
83
635
29
64
93
34
22
56

1 There are, in addition, 10 tv stations which are no longer on the air, but retain their

licenses.

BROADCASTING, April 10, 1961

111

NOW'S THE TIME

for you to see

entertainment
with a purpose

FEATURING

WILLIAM FRAWLEY
REGINALD OWEN
NINA FOCH
STANLEY ANDREWS
MONTE BLUE
MISS ISRAEL OF 1960

JOE E. BROWN
GERALD MOHR
RONNIE DEAUVILLE
MARIE WINDSOR
WALTER WOOLF KING
CAMERON SHIPP

THE WAX WORKS

a 1 3 week series — guest interview format

NOW AVAILABLE ON VIDEOTAPE OR FILM

For local use: contact the Social Security office in your
community

For network use: contact Roy L. Swift — Information Officer,
Social Security Bldg., Baltimore 35, Maryland

This advertisement courtesy of
Broadcasting Publications Inc.
in the interest of public service.

112

BROADCASTING, April 10, 1961

OUR RESPECTS to Kenneth Glenn Manuel, pres., D. P. Brother & Co., Detroit

He wins confidence and cooperation with the personal touch

Spending nearly a million dollars
worth of other peoples' money in the
broadcast media each month is serious
business for any advertising agency.

But it's so reassuring to have a man
in the front office who knows what
it's all about. Especially when the door
to his office is open and he is willing
to listen when you have a problem and
some ideas that could solve it.

The personal touch. That's the way
Kenneth Glenn Manuel does business
with his clients and with his staff. It's
the way he has won confidence and
cooperation in his first year as the pres-
ident of D. P. Brother & Co., a pioneer
in the use of television for major na-
tional advertisers. It's the way agency
founder Doran Brother has built his
company during the past 27 years.
And it was obviously a key factor in
his choice of Mr. Manuel as president
when he moved up to board chairman.

But Mr. Manuel's other qualifications
carried much weight in that decision,
too. He had been vice president in
charge of Brother's radio and televi-
sion activities for seven years, an im-
portant post when broadcast billings
account for nearly one-third of the
agency's activity. And before his asso-
ciation with Brother he had spent many
years behind the microphone and tv
camera as producer, writer and news
reporter. That was at WWJ-AM-TV
Detroit, where he created the award-
winning educational series, Television
University.

Stop Inflation ■ Mr. Manuel's
thoughtful, conservative attitude to-
ward people and problems, however, is
not to be misunderstood as an easy
mark. His successful policy of encour-
aging a working climate where crea-
tive imagination and artistic resource-
fulness enjoy free play is not a license
for the unproductive or frivolous. Nor
does he long remain silent on basic
issues of his profession that threaten to
undermine the integrity or sales effec-
tiveness of advertising. It was only a
I few weeks ago that he told the Toledo
Advertising Club that it's about time
advertisers made themselves heard
"loud and clear" against inflated media
1 costs — inflated costs that have no re-
lation to increased circulation or im-
proved, more effective impact by pro-
gram or editorial content.

His suggestions? "More spirited ne-
gotiation" of contracts for talent and
"constructive resistance" to the some-
times excessive fees and costs. He also
urges maximum use of good, selling
1 radio and tv commercials — especially
those that have real "staying power"
and sometimes are discarded too soon.

Mr. Manuel's thoroughness is ex-
emplified in his agency's painstaking
appraisal of the quality "sound" of the
radio stations with which it invests its
clients' spot advertising dollars. The
Brother broadcasting department spends
long hours monitoring station tapes
and making personal contacts.

Stable Accounts ■ Mr. Manuel's tall,
sturdy physique perhaps exemplifies the
solidity of the major Brother accounts,
many of which are major divisions of
General Motors. GM's Oldsmobile cars
and AC spark plug divisions started
with Brother in 1934. Other GM di-
visions handled include Delco Appli-
ance, Guide Lamp, Harrison Radiator,
Hyatt Bearings, New Departure, Sagi-
naw Power Steering, Brown-Lipe-Cha-
pin and GM's Guardian Maintenance
service program. Most are strong in
broadcast. Brother also this past year
acquired GM's defense systems divi-
sion. To its growing non-GM list the
agency added a motel chain, Holiday
Inns of America. Brother claims sev-
eral tv "firsts" for its clients, including
sponsorship of network newscasts, the
90-minute color spectacular, the 1948
(and '52) political conventions, plus
U. of Michigan football (1947).

Detroit is very much a part of Ken
Manuel. He wasn't born there (Lorain,
Ohio, Aug. 1, 1913), but he was taken
there at the age of 4 when his father
moved his restaurant supply business
to the larger city. He was a good schol-
ar, doing his best in literary subjects.

Brother's Manuel
The personal touch

At suburban Highland Park High
School he worked on the student pub-
lications and played baseball, football
and basketball. He continued his jour-
nalistic interests at the U. of Michigan
(B.A. cum laude 1934) but his athletic
abilities won the most attention.

After injuring his knee in college
football, Mr. Manuel "retired" to base-
ball where the highlight of his young
career was a trip in 1932 with his team
to play exhibition games in Japan as a
guest of that country. For IVi months
they played all over Japan, including
one game in Tokyo before a crowd of
85,000. Of 21 games, they won 17.

Cold, Cold World ■ The depression
world that greeted young Mr. Manuel
did not cool his ardor for the life of a
journalist. It merely delayed it. For
a time he worked on the assembly
lines for Chrysler and Studebaker and
sold over the counter at the J. L. Hud-
son Co. "I learned a lot about people
in those jobs," he recalls. His break
came in 1935. The Detroit News hired
him as a cub reporter for $18.50 a
week. The world began to grow warm.

For five years he ranged all through
the editorial scope of newspapering,
then, lunching one day with WWJ's
Harry Bannister, he was invited to try
a radio news show. It clicked. In 1942
he was switched to prime evening time
(opposite Edward R. Murrow — "our
shares of audience were about even")
and as the years rolled by his news-
paper duties faded and his broadcast
horizon expanded. In 1947 when the
News put WWJ-TV on the air, Mr.
Manuel went "visual" too.

With Mr. Bannister's full coopera-
tion, Mr. Manuel set out to find and
employ tv's great cultural capacity. The
result was the Television University
series that employed the best talent and
resources of the Detroit area education-
al, cultural and scientific institutions.

Agency Career ■ In 1949 Mr. Manuel
joined the creative staff of D. P.
Brother, working in all media. In 1953
he was made vice president in charge
of tv and radio. He was made senior
vice president in 1959 and president
in May 1960. Of the wide range of
broadcast events in which he partici-
pated during this period, he rates ef-
forts such as Wide, Wide World and
the Max Liebmann and Bing Crosby
spectaculars, among tv's best.

Mr. Manuel married Sonia Poloway
of Dearborn in 1945. They have one
daughter, Kristina, 4, and live in
Bloomfield Hills. Hobbies: music, read-
ing and Sunday painting. Little Tina
is learning baseball too: "She swings
pretty good."

BROADCASTING, April 10, 1961

113

EDITORIALS

Boycott by pressure

T ELEVISION has faced many problems in its relatively
' short life and has managed to grow in audience appeal
and importance as a medium in spite of them. Today a situa-
tion that has harassed it from the first in one form or an-
other is posing a serious threat. This is raised by the small
but well organized and extremely vocal groups who aim
their attacks at television's only source of support — its ad-
vertisers.

We have just seen such a group exercise its power.
Italo-Americans declared a boycott of L&M products be-
cause many of the fictional bad men in The Untouchables
were given Italian names. L&M promptly withdrew all of
its advertising from ABC, giving another reason, to be sure,
but certainly suspect of quitting under pressure.

It is easy to understand how an advertiser, interested
chiefly in selling his product at the most efficient cost, can
panic when he is threatened by a well organized group.
It is even easier to understand his reluctance to join battle
with organizations that picket his plants, threaten his ship-
ping and refuse to use his product.

He's prone to rationalize: "I really don't need tv. What
am I doing in this medium? I'm getting out and putting
my budget in something safe like transit posters or direct
mail."

But this way lies danger. The preeminence of broadcast-
ing as an advertising medium is proved by the record. No
other medium sells merchandise so effectively and so eco-
nomically. This will continue to be true.

Advertisers and broadcasters alike must hold a firm line.
Care and intelligence must go into a story line for programs,
but who can fault the producer who casts a Negro as a
cannibal king, a Japanese as a World War II enemy in the
Pacific or Capone's henchmen as predominantly Italian?

Bowing to unreasonable pressures can only bring more
and more demands, a situation which might easily result in
both programming and economic chaos.

Tribute, challenge, opportunity

C OMETHING new and significant happened in Washing-
ton last week. About 500 newsmen identified with broad-
casting attended a two-day foreign policy briefing confer-
ence called by the State Department. It was opened by the
Secretary of State and closed by the President.

What transpired behind closed doors was for background
purposes and not for direct attribution to any of the dozen
highly-placed officials of the New Frontier who addressed
the assemblage and then answered questions. The stated
purpose was to communicate more effectively with those
responsible for presentation, analysis and interpretation of
news and events on the air.

But it was far more than that. It constituted clear recog-
nition of broadcast journalism by the new administration.
Implicitly it recognized the potency of editorializing on
radio and television because the principal purpose of brief-
ings is to indoctrinate the moulders of opinion. And it
follows another New Frontier precedent — President Ken-
nedy's live and direct broadcasts of his news conferences
(to the chagrin of the printed page press). Those invited
were the news directors and executives throughout the coun-
try — the counterparts of the editorial page and executive
editors of the nation's newspapers, who will be briefed at a
conference called for April 24-25.

With this tribute comes a challenge and an opportunity.
By giving broadcast journalism recognition, the new ad-

T14

ministration also gives an answer to those, inside govern-
ment and out, who deride radio and television as frivolous,
low-grade entertainment media.

To improve their stature as practitioners of modern jour-
nalism, station ownership and management have the re-
sponsibility of upgrading their news handling and their edi-
torializing. This means bigger and better news staffs re-
sponsible directly to management.

We were pleased to see FCC Chairman Newton N.
Minow and other members of the FCC at the briefings.
They must have been impressed with the thrust and purpose
of the sessions — and with the demeanor of newsmen re-
sponsible for the vast news and public affairs outputs of the
stations and the networks.

Assistant Secretary of State Roger Tubby, himself a
small-town editor, spearheaded the conference. The idea
came from Luther L. Reid, former CBS publicity director
and since 1947 with the State Department and the head of
the department s new Office of Special Projects. They can
be happy with the result.

We hope those privileged to attend and who thought well
of the briefings will so advise Secretary of State Dean Rusk.
We hope, moreover, that they will urge briefings at regular
intervals — not only as to foreign policy but in other areas
of greatest news and policy significance.

Most of all we hope that all broadcasters will recognize
that their way of life is imbedded in modern journalism.
If they do, the detractors who ridicule tv and radio as the
embodiment of low-brow show business will become cru-
saders without a crusade.

Better by the dozen

IAI E'VE been looking through the kit of promotion ideas
" that the NAB has sent to its radio members for use
during National Radio Month, to be observed in May.

It seems to us that a good many of the ideas are appro-
priate for year-round promotion of radio as a medium, and
the thought strikes us: Why not a National Radio Year
every year? If a substantial number of stations undertook
consistent promotion of the medium as a complement to
their own promotion of themselves, the effect could not be
anything but salutary. If a National Radio Month is bene-
ficial, and undeniably it is, 12 months of the same kind of
promotion would produce 12 times the effect.

Drawn for BROADCASTING by Sid Hix

"Better change that unemployment figure to 5,000,001.
We're letting you go Saturday!"

BROADCASTING, April 10, 1961

CREATIVITY

■ ■

wfmy-tv creates
sales in the nation's 44th market

The imagination of the artist, together with
his technique and skill, combine to create
artistic beauty ... In the Industrial Pied-
mont, the popularity and proven dominance
of WFMY-TV have combined to create sales
for over eleven years.

To successfully sell the nation's 44th
market*, include WFMY-TV in your plans.
WFMY-TV delivers 2.3 million customers
who annually spend $3.2 billion dollars . . .
call your H-R-P Representative today.

*Source: Television Magazine, 1960 Data Book

THE SELLING SOUND FROM SIGNAL HILL /PARTE

Dave Garroway, 8 years Hi-Noon's Cartoons, 7 years

UNBROKEN
YEARS OF
SALES
EXPERIENCE

When you buy participating spots on WDAF-TV, you're buying built-in sta-
bility of programming (see above), continuity of audience, the area's
most successful air personalities, and a solid selling climate that hasn't
missed a beat since 1949. That's why we're consistently tops in the big
Kansas City market . . . and why we consistently move more products for
our advertisers. There's more to the story . . . ask your Petry man about it.

WDAF Q TY • SIGNAL HILL • KANSAS CITY •

STM801 Of StRVICf

WROC-FM, WROC-TV, Rochester, N. Y. • KERO-TV, Bakersfield, Calif.

Represented by

WGR-FM, WGR-AM, WGR-TV, Buffalo, N. Y. • KFMB-AM, KFMB-FM,

KFMB-TV, San Diego, Calif. • WNEP-TV, Scranton-Wilkes-Barre, Penn. ^^V_l/V^/

WDAF-TV, WDAF-AM, Kansas City, MO. The Origin,. Station Representative

TRANSCONTINENT TELEVISION CORP. • 380 MADISON AVE., N. Y. 17

35 Cents

BROADCASTING

J THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Advertising's face is still without blemish,
special Pulse study finds 27

Sunny Florida: a land recessions pass by;
a BROADCASTING market study 69

APRIL 17, 1961

Sterling uses scissors and old can of film
to clip gilt-edge tv coupons 122

Advertisers find hour show participations
spread risks, hold audiences 108

COMPLETE INDEX PAGE 7

'III Ml' /

4fT f s**.

stars in a brilliant new role,

KING OF

DIAMONDS

Never, in so short a time have
so many said, "WE'LL BUY IT.

, * n ( markets including

SCHMIDTS BEER I » > ■ ™ ™' s ^"St,..

Alexandria, Minn.' Rocnesie ,
Shreveport • Tuisa m

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S» An8e,e A S t.an t a et . r °aenver

B0S « t0 , n n salt Lake City
Buffalo • = „Vfnlk • El Paso

San D.ego • Pe °" a se
jacksonv.He • Bo'se

?*%SS2J e- Panama City

Su'm'oS' 'reported every
hour !

with a sensational
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RAY HAMILTON

as Al Casey

ZIV

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DECISION

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LISTEN TO

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She is a Decision Maker, homemaker, family
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in the Dallas- Ft. Worth market with Channel 4

The February 19, 1961, NSI shows that KRLD-TV
continues to reach more TV Homes in the Dallas -
Ft. Worth market than any other station.

KRLD-TV's average number of homes reached
in Nielsen's six summarized time periods is 42.0%
greater than Station B, 47.8% greater than Station
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Reach the Dallas- Ft. Worth Market EFFECTIVELY
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BROADCASTING, April 17, 1961

CLOSED CIRCUIT

What public thinks

Most painstaking, penetrating study
yet of public attitudes toward televi-
sion has been secretly in process for
more than year by top researchers of
U. of Chicago's National Opinion Re-
search Center and Columbia U.'s Bu-
j reau of Applied Social Research, with
CBS Inc. picking up tab that now runs
to more than $100,000. Field work
was done year ago. Results may be
published next fall. CBS President
Frank Stanton ordered absolutely un-
biased job and neither he nor other
CBS officials have even seen question-
naire.

Project was outgrowth of plan Dr.
Stanton announced six years ago at
NAB convention in Washington. Orig-
inally he proposed that committee of
distinguished citizens establish areas
to be investigated (Broadcasting,
May 30, 1955), but had to abandon
that notion. Objective committee
could not be assembled. As it wound
up, project operated under general di-
rective from CBS to investigate what
people thought of television and what
they wanted from it.

Trafficking turnabout

If FCC doesn't adopt its proposed
rule to prevent sale of stations during
regular three-year licensing period un-
less there are extenuating circum-
stances (death, bankruptcy, etc.)
there's possibility it may try to re-
verse process to accomplish same end.
It's been suggested that FCC could
adopt alternative proposal permitting
licensee to sell to anyone except an-
other licensee who had acquired sta-
tion within three-year period. In
other words, seller then himself would
be precluded from buying new facility
for three years.

G-2 test case?

With FCC's field investigation
teams descending on station's door-
steps and probing meticulously through
files, technical gear and management's
mind, there's speculation at grass roots
about possible test case to challenge
legality in court. Group of broad-
casters is wondering what would hap-
pen if a number of them pooled re-
sources for small station operation to
blow whistle on demands and tactics
of G-2 investigators. It's purely con-
versation right now, however, akin to
who will bell cat.

Countering spot carriers

■

What Edward Petry & Co. believes
is first formal sales presentation on
advantages of spot television over so-

called "network spot carriers" has
been prepared by Petry — at sugges-
tion of several advertisers. Other sta-
tion representative firms are said to be
creating similar presentations. Petry
is aiming specifically at advertisers
considering use of network spot car-
riers, and presentation makes point
that only spot tv offers flexibility in
choice of markets, stations, and time
periods, enabling advertiser to con-
centrate advertising in areas where it
is required.

Play's not the thing

Procter & Gamble agencies have
standing order to withdraw P&G spon-
sorship from any station period in
which NTA-syndicated tape show,
The Play of the Week, is slotted (it's
now on some 70 stations). P&G
won't admit policy was in reaction to
alleged "earthiness" in plays, initially
produced for and shown first on
WNTA-TV New York. Version from
P&G: It's "advertising decision."
Some viewer letters have been re-
ceived but complaints few. P&G has
moved spots to other periods on same
stations where possible.

Minow's bait

Is FCC Chairman Minow going to
be television's knight in shining armor
in solution of allocations impasse? It
was he, it's understood, who raised
question of unused government chan-
nels at meetings with White House
aides on coordination of spectrum al-
location (see page 54). And, idea
of keeping eye on usage has apparent-
ly been accepted as item on agenda
of conferees as they continue wres-
tling with problem.

// such policy firms up, it's possible
FCC's long campaign to unblock extra
vhf channels for tv, in return for main-
ly unused uhf frequencies, may yet
bear fruit. In two efforts in last five
years, FCC has been turned down on
ground national defense would be im-
perilled.

Pittsburgh pickup

There's been no announcement, but
it's known NAB will use morning seg-
ment of Westinghouse Broadcasting
Co. public service clinic held last
week in Pittsburgh as program feature
for Monday afternoon, May 8, during
NAB Washington convention (see
page 42). NAB program originally
had been based on panel program in-
volving network presidents but they

declined invitation. WBC panel will
provide provocative discussion of
changing America, titled "From Our
Town to Megatown."

Drop-in outlook

FCC is beginning to warm up on
vhf drop-ins — some at less than
standard mileage separations. Ear-
marked for action soon are new third
assignments in Syracuse and Rochester
which can be accommodated with
normal separations under new agree-
ment with Canada on border alloca-
tions. Also in preparation at staff level
are less than standard separation drop-
ins in following markets: Birmingham,
Grand Rapids-Kalamazoo, Louisville,
Providence, among others.

More deintermixtures

It's open secret at FCC these days
that there will be additional deinter-
mixtures in predominantly uhf areas
whenever as many as four votes can
be mustered in keeping with recent
FCC actions deintermixing Fresno
and Bakersfield, Calif. Targets pre-
sumably will be markets or areas
where it is concluded there would be
no substantial loss of service if uhf
is substituted and where there is no
appreciable outside vhf penetration.

Broadway and pay tv

Telemeter's wire pay tv system and
RKO-Zenith's on-air Phonevision are
vieing for rights to telecast Broadway
productions. Telemeter now offers
bigger carrot: 50% of pay-tv box
office take as compared to 35% RKO-
Zenith reportedly offers. Although
characterizing Telemeter's offer as
"tempting," theatrical producers are
holding back. They see no advantage
to live pay tv coverage of their pro-
ductions, and insist, in any event, New
York metropolitan area must be
blacked out. Tape coverage of the-
atrical productions in studio setting at
end of show's run appears more profit-
able.

KOA-TV to Blair

KOA-TV Denver soon will appoint
Blair-Tv as its national representative
effective July 16. Move of station,
now repped by NBC Spot Sales, is
latest as outgrowth of FCC order that
network spot sales organizations must
leave general rep business. Score now
at NBC Spot Sales on affiliates' status
(owned-and-operated not affected) :
5 out of 10 have appointed new reps.

Published every Monday, 53rd issue (Yearbook Number) published in September, by Broadcasting Publications Inc.,
1735 DeSales St., N. W., Washington 6, D. C. Second-class postage paid at Washington, D. C, and additional offices.

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6 BROADCASTING, April 17, 1961

WEEK IN BRIEF

They keep taking potshots at advertising. From campus,
government, civic groups and critics come image-belittling
charges. Survey by BROADCASTING, however, shows
public has a generally favorable view of advertising. See . . .

ADVERTISING'S SHINY IMAGE ... 27

Fabulous Florida has been going through boom years
that have set up a whole new economy. BROADCASTING
takes a close look at this little-understood market in one
of its periodic inspections of expanding regions. See . . .

FLORIDA'S BOOMING DECADE ... 69

Are tv sets getting less looking at? A topnotch adver-
tiser, Lever Bros., is asking pointed questions about the
prime-time tune-in, based on a survey conducted by A. C.
Nielsen Co. showing up to 6% drop in three years. See . . .

IS TV POT GETTING LIGHT? ... 30

They're still trying to work out an efficient way to divide
the radio spectrum between government and private
users. President Kennedy is working on a way to co-
ordinate official use of the overcrowded spectrum. See . . .

SOLOMON OF THE SPECTRUM ... 54

Station break time is an important revenue getter for
broadcasters, especially in the evening. Now Young &
Rubicam is openly criticizing network plans to open up
some more valuable seconds in the evening. See . . .

STATION BREAK HASSLE ... 40

Meet the legislative broadcasters! Survey by BROAD-
CASTING shows 19 Senators and 13 Representatives in

87th Congress have direct or family-connected interest in
commercial or educational stations. See . . .

23 BROADCAST CONGRESSMEN ... 62

Program directors are the left-out people in broadcast-
ing when industry meetings are arranged. Westinghouse
Broadcasting Co. filled this gap for the fourth time in five
years with a public affairs program conference. See . . .

IMPROVING PUBLIC SERVICE ... 112

NAB will have its big star at the May 7-10 convention
in Washington— President John F. Kennedy. And Secre-
tary Ribicoff of the Health, Education & Welfare Dept.,
has been added, completing agenda. See . . .

JFK BILLED FOR NAB ... 42

Tv advertisers are being forced to split their tv budgets
among several shows because of the high cost of today's
programming, according to Howard Barnes, of CBS-TV.
This minimizes risk involved in a single show. See . . .

RUSH TO HOUR-LONG SHOWS ... 108

As renewal time keeps coming up for stations the FCC
keeps taking a harder look at operating details and the
way public service obligations are fulfilled. Many FCC
letters touch financial and technical matters. See . . .

THOSE POINTED QUESTIONS ... 60

Copycat, copycat, said Oliver A. Treyz, ABC-TV president,
to CBS-TV and NBC-TV for purportedly borrowing his net-
work's programming concepts, thus providing a limit on
the program choice left to the public. See . . .

STEALING ABC-TV'S STUFF ... 46

DEPARTMENTS

AT DEADLINE 9

BROADCAST ADVERTISING 27

BUSINESS BRIEFLY 40

CLOSED CIRCUIT 5

CHANGING HANDS 52

COLORCASTING 110

DATEBOOK 14

EDITORIAL PAGE 148

EQUIPMENT & ENGINEERING .... 104

FANFARE 131

FATES & FORTUNES 126

FOR THE RECORD 133

GOVERNMENT 54

INTERNATIONAL 124

LEAD STORY 27

THE MEDIA 42

MONDAY MEMO 22

OPEN MIKE 18

OUR RESPECTS 147

PROGRAMMING 108

SPECIAL REPORT: FLORIDA 69

WEEK'S HEADLINERS 10

BROADCASTING

THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Published every Monday, 53rd issue
(Yearbook Number) published in
September by Broadcasting Publica-
tions Inc. Second-class postage paid
at Washington, D. C.

Subscription orders and address
changes: Send to Broadcasting Cir-
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addresses.

BROADCASTING, April 17, 1961

This is a story of three hams. The
f